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体验商务英语综合教程3(第二版)Unit8-Reading翻译

体验商务英语综合教程3(第二版)Unit8-Reading翻译

体验商务英语综合教程3(第二版)Unit8-Reading翻译第一篇:体验商务英语综合教程3(第二版)Unit 8-Reading翻译激励优质员工一个组织鉴别、吸引和留住优质高绩效的能够开发制胜战略的员工的能力已经成为确保竞争优势的决定性因素。

与发掘相比,我们更容易对优质的员工下定义。

他们具有显而易见的无限精力与热情,即使在糟糕的日子里也能用他们的品质照透这一天。

他们充满点子,能够高速有效地完成事项。

除了鼓舞士气的讲话,他们还会以身作则启发他人。

像这样的员工能够把组织推向越来越好的高度。

问题是具备这种品质的员工对于竞争对手是充满吸引力的,很可能被竞争对手物色。

这样的员工流失所造成的财政冲击是巨大的,包括高昂的培训费用和生产力和灵感的流失。

然而,并非所有的效率高的员工都是被偷走,有一部分是自己离开的。

通常效率高的员工离开是因为组织不知道如何留住他们。

太多的雇主对于效率高的员工,尤其是对于那些年轻的员工的议事日程没有察觉到或是漠不关心。

组织应该考虑到这样的员工可能如何看待重要的激励因素。

金钱仍然是重要的激励因素,但是组织不应该认定它是唯一有影响的因素。

事实上,效率高的员工常常理所当然地认为他们会得到良好的财政配套。

他们会从其他来源寻求动机。

权力下放对于新人来说是尤其重要的驱动力。

效率高的员工会争取以创新意识感受到自己拥有一个项目。

聪明的雇主会提供这个机会。

工作的挑战是对于效率高的员工的另一个重要的动力。

如果这样的员工觉察出他们的组织对于前进方向没有意识,他们很容易就失去动力。

自我发展的平台应该被提供。

效率高的员工非常渴望增强技能和完善他们的简历。

为再生提供时间是组织留住效率高的职工的另一个重要的方式。

工作内容需要变化,创造性思维和掌握新技能的时间应该可得。

提供教练或者导师的做法表明组织对个体发展快速跟进的承诺。

个体在能够依靠好的行政支援的环境下表现良好。

他们不想感觉到他们为组织赢得的成功由于他人的不称职或者后勤保障区的疲软而丢失。

体验商务英语综合教程4翻译

体验商务英语综合教程4翻译

Unit 1一直以来,社会学家认为一项规模小于200人的事业,可以通过成员间自由的信息沟通而正常运转。

一旦人数超过这一数字,无论如何,都要建立一套层级架构或流程管理体系,以避免无效沟通而导致的混乱。

然而建立这种架构是需要成本的:第一,因为只有确定的个人之间才会经常性联系,所以信息也只能在特定渠道中流通;第二,范而不专的沟通意味着每个人不清楚自己的义务所在,致使工作只能小范围内“原地打转”。

明确信息交换对象,立即反馈,而不是将信息看作一种公共义务,只有这样组织才会得益。

组织规模越大,沟通灵活性越小。

解决上述问题的一个行之有效的办法,就是将大的组织划分成若干能够凝聚在一起工作的小规模单位。

通过小单位之间的相互协作,更大的组织才得以建立。

然而,仅仅划分若干小单位,比如说150个,并不是解决组织面临此类问题时的万能药。

还需要内部员工之间建立直接的私人关系。

若想让信息传达顺畅,就需要员工间的自然沟通,太正式的关系结构必然阻碍这一系统的正常运行。

几年前一位电视制片人让我意识到了这种沟通方式的重要性。

她所在的工作团队负责某家电视台全部教育节目的制作。

不知是存数巧合还是刻意设计,这一团队几乎正好有150人,多年来他们作为一个组织,运做得非常顺畅,直到搬入一处专门修建的办公场所。

从此,不知不觉中,所有的一切却变得糟糕起来,工作感觉越来越难做,更不要说让团队成员满意了。

找到问题症结花了一段时间,原来,建筑师在设计新办公室时,考虑到员工平时午餐时间用来吃三明治的咖啡厅过于奢侈且没必要,故将其省略。

逻辑上貌似,如果员工在各自办公桌上吃午餐,那么他们将把更多精力投入到工作中,并且也减少了无所事事的走动。

而这么做,也无意间破坏了给整个团队带来动力的,密切的社交关系网。

显而易见,原来员工们随意聚到咖啡厅吃三明治时,一些有用的信息便会在不经意间交流。

如果哪位员工遇到问题无法解决,他便会在午饭时与其他部门的朋友讨论,或者这位朋友知道谁能解决这一问题,或者其他同事恰巧听到,要么提供一些建议,要么之后撞上某人而知道了答案,只要一个电话,问题便迎刃而解。

体验商务英语3

体验商务英语3

Dear Sir,My name is Tadeusz. I read your employment on the internet, so I send you the letter to apply for a job. I’m 52 years old. I have wide experience in a variety of industries. I joined Fast-Track five years ago as Regional Manager for the south of Poland. I have been fairly successful, increasing sales by 12% over the five-year period. I can speak fluent Polish and English. I’m calm and relaxed, I moves and talks slowly and I’m a hard worker. I’m not creative but happy to get ideas from the creative members if a team.The reasons of subsidiary’s problem are Sales representatives are not motivated and staff turnover is high., the previous manager had no clear strategy for developing sales in the area and very few sales contracts were made.your signatureTadeuszI think the rank is c-a-d-b. Because in my mind, we should analysis the four countries.First is country B. The biggest advantage is the country has a stable government. It has a fully integrated road and rail network. It has a international airport but no seaport. There is a modern industrial country with many manufacturing industries. The population in the country is very small so there are not a lot of skilled labour available, but they have strong unions. Of course, the wage rates are high. Country B’s growth rate is 1.5% per year and inflation rate is 0.5%. The interest rates are 8%-10% and the unemployment rate is 3%.The country has a stable government. It is a member of a large trading group. There are strict new laws on pollution. There are no tax incentives for building new factories. The business tax is very high.The second is country C. Country C’s growth rate is 8% per year and inflation rate is 10%. The interest rates are 4%-6% and the unemployment rate is 12%. There are not much skilled labor available. They have very strong unions in the clothing industry. The wage rate is low but rising fast. The first tree elections for a democratic government were held last year. There are limits on the profits which companies can take out of the country. It’s small but well-managed airport and the road network needs investment. Not much paperwork required for importing and exporting goods. One of the advantages is that there is a strong protest movement against international companies, which are accused of harming local firms.Then, we talk about country A. Country A’s growth rate is 2% per year and inflation rate is 5%. The interest rates are 10%-15% and the unemployment rate is 25%-30%. It has good rail network but poor roads and new international airport. The main seaport is in poor condition. There are unskilled labour available and a lot of training needed for jeans production. They have no unions in most industries. The government will contribute 30% towards the cost of a new factory. The wage rate is very low. The country has a lot of debt and is trying to modernize its economy. The country has a military government. Bribery is common. Political problems: the people in the north want to become an independent state.The next is country D. There are problems air and water pollution. Profits are tax free for the first three years after a factory has been built. Companies must pay 5% of their profits into a fund for training their workers. Country D’s growth rate is 4% per year and inflation rate is 5%. The interest rates are 8%-12% and the unemployment rate is 12%. The government has started a big investment program for the transport system. It will take 5-10 years to complete. The government encourages the privatization of industry. There are large supplies of skilled workers, but they are not used to working long hours. They have strong unions. Besides, the wage rate is low. A lot of paperwork is required for new businesses.The last is country B. It has a fully integrated road and rail network. It has a international airport but no seaport. There is a modern industrial country with many manufacturing industries. There are not a lot of skilled labors available, but they have strong unions. The wage rates is high. The country has a stable government. It is a member of a large trading group. There are strict new laws on pollution. There are no tax incentives for building new factories. The business tax is very high. Besides, Country B’s growth rate is 1.5% per year and inflation rate is 0.5%. The interest rates are 8%-10% and the unemployment rate is 3%.Above all, I think country B is the most suitable location for the new jeans factory.。

体验商务英语-课文翻译

体验商务英语-课文翻译

欧洲制造除顶级奢侈品牌外几乎所有的时尚品牌都或者已经在亚洲生产,或者正在考虑这样做。

美国皮具制造商蔻驰(Coach)是一个典型的例子。

在过去的五年中,它通过完全在低成本市场生产已经提高了毛利率。

2002年3月它关闭了在波多黎各拉雷斯的工厂(公司拥有的最后一家工厂),将所有产品全部外包。

巴宝莉(Burberry)在亚洲有许多特许授权安排,2000年它决定给日本三洋公司的特许授权延长十年。

这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。

但是同时,日本的顾客却偏爱该集团欧洲生产的产品。

为了应对这种对巴宝莉在亚洲工厂所生产产品的需求,三洋公司在东京银座开设旗舰店,出售从欧洲进口的巴宝莉产品。

在《金融时报》的采访中,许多企业高管表示,消费者认为顶级的奢侈品牌来自欧洲,在亚洲尤为如此。

古琦(Gucci)的多米尼克·德索尔说:“无论如何,亚洲的消费者只相信:奢侈品来自欧洲,而且一定是那里制造的最好。

” 古琦的控股公司(Pinault Printemps Redoute)的首席执行官塞格·温伯格说,公司不会将古琦的生产线移到海外。

然而一些业内人士认识到,就算对豪华奢侈品牌而言,这种变化也将来临。

普拉达(Prada)的首席执行官帕特里齐奥·埃特里说:“‘意大利制造’的标签很重要,但我们真正提供的是一种风格,风格是文化的表现”。

因此,他认识到高品质的时尚产品并非总是要在意大利生产。

欧洲工商管理学院市场营销系的Amitava Chattopadhyay 教授说:“品牌就是消费者心中的一系列联想,其中之一就是原产地。

对于奢侈品,品牌的作用至关重要。

破坏它是一种弥天大罪。

没有哪个品牌经理愿意将产地和品牌形象之间的关系搞错。

”活儿脏,点子棒SOL清洁公司是欧洲北部最令人向往的公司之一,走进它的总部SOL城,你会感觉就像走进了一个商业广场。

它坐落在赫尔辛基市中心一家翻新过的电影制片厂里,里面色彩炫烂、气氛喧闹,彰显着非凡的创造力。

2019-体验商务英语课文翻译-实用word文档 (4页)

2019-体验商务英语课文翻译-实用word文档 (4页)

本文部分内容来自网络整理,本司不为其真实性负责,如有异议或侵权请及时联系,本司将立即删除!== 本文为word格式,下载后可方便编辑和修改! ==体验商务英语课文翻译从英语培训的目的来看,既有考试培训,又有能力培训,商务英语界乎两者之间。

下面是小编整理的体验商务英语课文翻译,希望对你有帮助。

买卖过招第一回 Buy and SellDan Smith是一位美国的健身用品经销商,此次是Robert第一回与他交手。

就在短短几分钟的交谈中,Robert即感到这位大汉粗犷的外表下,藏有狡黠如脱兔的心思--他肯定是名沙场老将,自己绝不可掉以轻心。

双方第一回过招如下:英文正文Dan: I'd like to get the ball rolling by talking about prices.Robert: Shoot. I'd be happy to answer any questions you may have.Dan: Your products are very good. But I'm a little worried about the prices you're asking.Robert: You think we should be asking for more?Dan: That's not exactly what I had in mind. I know your research costs are high, but what I'd like is a 25% discount.Robert: That seems to be a little high, Mr. Smith. I don't know how we can make a profit with those numbers.Dan: Please, Robert, call me Dan. Well, if we promise future business -- volume sales that will slash your costs for making the Exec-U-Ciser, right?Robert: Yes, but it's hard to see how you can place such large orders. How could you turn over so many? We'd need a guarantee of future business, not just a promise.Dan: We said we wanted 1000 pieces over a six month period. What if we place orders for twelve months, with a guarantee?Robert: If you can guarantee that on paper, I think we can discuss this further.中文翻译D: 我想就从价钱方面开始谈吧!R: 洗耳恭听!我很乐意答复任何问题。

体验商务英语1

体验商务英语1

Dear Sir,The purpose of the letter I write to you is to apply for Sales Manager for our subsidiary. Let me introduce myself to you. My name is Barbara. I’m 30 years old. I am graduated from secondary school. I have a lot of different experiences in my school life. Besides, I’m major in marketing. I have worked for Fast-Track as a sales representative since leaving school. And I have a good knowledge of computing. I have had the best sales results of the team during the last five years. I can speak excellent Polish and Russian. I have very strong personality. I’m energetic and confident.If I am so lucky that I am employed, I’m sure I can make a contribution to our company.your signatureBarbaraCountry A’s growth rate is 2% per year and inflation rate is 5%. The interest rates is 10%-15% and the unemployment rate is 25%-30%. It has good rail network but poor roads and new international airport. The main seaport is in poor condition. There are unskilled labour available and a lot of training needed for jeans production. They have no unions in most industries. The wage rate is very low.The country has a lot of debt and is trying to modernize its economy. The country has a military government. Bribery is common. Political problems: the people in the north want to become an independent state. The government will contribute 30% towards the cost of a new factory.Country B’s growth rate is 1.5% per year and inflation rate is 0.5%. The interest rates is 8%-10% and the unemployment rate is 3%. It has a fully integrated road and rail network. It has a international airport but no seaport. There is a modern industrial country with many manufacturing industries. There are not a lot of skilled labour available, but they have strong unions. The wage rates is high.The country has a stable government. It is a member of a large trading group. There are strict new laws on pollution. There are no tax incentives for building new factories. The business tax is very high.Country C’s growth rate is 8% per year and inflation rate is 10%. The interest rates is 4%-6% and the unemployment rate is 12%. It’s small but well-managed airport and the road network needs investment. There are not much skilled labour available. They have very strong unions in the clothing industry. The wage rate is low but rising fast. The first tree elections for a democratic government were held last year. There are limits on the profits which companies can take out of the country. Not much paperwork required for importing and exporting goods. There is a strong protest movement against international companies, which are accused of harming local firms.Country D’s growth rate is 4% per year and inflation rate is 5%. The interest rates is 8%-12% and the unemployment rate is 12%. The government has started a big investment program for the transport system. It will take 5-10 years to complete. The government encourages the privatization of industry. There are large supply of skilled workers, but they are not used ot working long hours. They have strong unions. Besides, the wage rate is low. A lot of paperwork is required for new businesses. There are problems air and water pollution. Profits are tax free for the first three years after a factory has been built. Companies must pay 5% of their profits into a fund for training their workers.I think the rank is c-a-b-d and country C is the most suitable location for the new jeans factory.。

体验商务英语综合教程3(第二版)Unit 1-Reading翻译

体验商务英语综合教程3(第二版)Unit 1-Reading翻译

欧洲制造除了顶级奢侈品牌,几乎每一个时尚品牌不是已经在亚洲生产,就是已经考虑这么做。

美国的皮革商品制造商蔻驰(Coach)就是一个经典的例子。

它在过去的五年通过仅在低成本市场生产来提升毛利率。

在2002年的3月,它关闭了在Lares,Puerto Rico的最后一间公司所属工厂,并外包所有产品。

巴宝莉(Burberry)持有许多亚洲许可安排。

在2000年它决定更新三洋十年的日本许可证。

这意味着几乎一半的巴宝莉以零售价进行的销售将获得许可继续在亚洲生产。

然而同时日本的消费者偏好集团在欧洲生产的产品。

三洋为应对人们不喜在亚洲工厂生产的巴宝莉产品的虚荣心的需求,在日本的银座开了旗舰店,专卖从欧洲进口的巴宝莉产品。

在《金融时报》的采访中,许多管理者说顶级奢侈品牌将在亚洲越来越多地出现,就像在欧洲一样。

古驰(Gucci)的总裁多米尼克迪索说,无论是真是假,亚洲消费者坚信来自欧洲的奢侈品一定要在那儿生产才是最好的。

控制古驰的巴黎春天百货公司的总裁Serge Weinberg说他不会将古驰的生产转移到海外。

然而行业内一些产家承认,即使对于顶级奢侈品牌,这样的改变都即将到来。

普拉达(Prada)的总裁Patrizio Bertelli说,“意大利制造”的品牌是重要的,但我们真正要提供的是一种风格,而风格是一种文化的展示。

因此他承认优质时尚产品的生产也许不需要在意大利。

欧洲工商管理学院的市场营销教授Amitava Chattopadhyay说,品牌在消费者的脑海中是品牌联想的组合,其中之一是产品原产国。

对于奢侈品来说,品牌的作用是举足轻重的。

破坏它是一种弥天大罪,没有品牌经理会想弄坏出产地和品牌形象的平衡。

体验商务英语2

体验商务英语2

Dear Sir,I want to apply for a job so I send you the letter. My name is Eva, I’m 42 years old. I was graduated fifteen years ago. I’m major in history. I have worked as a sales representative in Germany, the US and Poland over 15 years. I joined Fast-Track one year ago. I get a good sales record in my previous jobs. In my first year with Fast-Track my sales results have been satisfactory. I can speak fluent German, English and Polish.I know that the subsidiary’s recent sales results were poor. Sales revenue was 30% below target. I think one of the important reasons is the previous manager have no clear strategy for developing sales in the area. If I am successful, I will try to solve the problem.your signatureEvaI think the rank is c-b-d-a and country C is the most suitable location for the new jeans factory. The following is my analysis:8% per year is Country C’s growth rate and 10% is inflation rate. There are not much skilled labor available. They have very strong unions in the clothing industry. The wage rate is low but rising fast. The first tree elections for a democratic government were held last year. The interest rates are 4%-6% and the unemployment rate is 12%. There are limits on the profits which companies can take out of the country. Not much paperwork required for importing and exporting goods. There is a strong protest movement against international companies, which are accused of harming local firms. It’s small but well-managed airport and the road network needs investment.Country B’s interest rates are 8%-10% and the unemployment rate is 3%. It has a international airport but no seaport. There is a modern industrial country with many manufacturing industries. There are not a lot of skilled labors available, but they have strong unions. The wage rates is high. The country has a stable government. There are strict new laws on pollution. It’s so cool that here are no tax incentives for building new factories. The business tax is very high. It has a fully integrated road and rail network. It is a member of a large trading group.Compared with country B and C, Country D’s growth rate is 4% per year and inflation rate is 5%. 8%-12% is his interest rates and the unemployment rate is 12%. The government has started a big investment program for the transport system. It will take 5-10 years to complete. The government encourages the privatization of industry. There are large supplies of skilled workers, but they are not used to working long hours. They have strong unions but the wage rate is low. A lot of paperwork is required for new businesses. There are problems air and water pollution. Profits are tax free for the first three years after a factory has been built. Companies must pay 5% of their profits into a fund for training their workers. The government has started a big investment program for the transport system. It will take 5-10 years to complete.And the last one is country A. Country A’s growth rate is 2% per year and inflation rate is 5%. The government will contribute 30% towards the cost of a new factory. It has good rail network but poor roads and new international airport. The main seaport is in poor condition. There are unskilled labor available and a lot of training needed for jeans production. They have no unions in most industries. The country has a lot of debt and is trying to modernize its economy. The interest rates are 10%-15% and the unemployment rate is 25%-30%. The country has a military government. Bribery is common. Political problems: the people in the north want to become an independent state. But the wage rate is very low.。

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第一单元欧洲制造除顶级奢侈品牌外几乎所有的时尚品牌都或者已经在亚洲生产,或者正在考虑这样做。

美国皮具制造商蔻驰(Coach)是一个典型的例子。

在过去的五年中,它通过完全在低成本市场生产已经提高了毛利率。

2002年3月它关闭了在波多黎各拉雷斯的工厂(公司拥有的最后一家工厂),将所有产品全部外包。

巴宝莉(Burberry)在亚洲有许多特许授权安排,2000年它决定给日本三洋公司的特许授权延长十年。

这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。

但是同时,日本的顾客却偏爱该集团欧洲生产的产品。

为了应对这种对巴宝莉在亚洲工厂所生产产品的需求,三洋公司在东京银座开设旗舰店,出售从欧洲进口的巴宝莉产品。

在《金融时报》的采访中,许多企业高管表示,消费者认为顶级的奢侈品牌来自欧洲,在亚洲尤为如此。

古琦(Gucci)的多米尼克·德索尔说:“无论如何,亚洲的消费者只相信:奢侈品来自欧洲,而且一定是那里制造的最好。

” 古琦的控股公司(Pinault Printemps Redoute)的首席执行官塞格·温伯格说,公司不会将古琦的生产线移到海外。

然而一些业内人士认识到,就算对豪华奢侈品牌而言,这种变化也将来临。

普拉达(Prada)的首席执行官帕特里齐奥·埃特里说:“‘意大利制造’的标签很重要,但我们真正提供的是一种风格,风格是文化的表现”。

因此,他认识到高品质的时尚产品并非总是要在意大利生产。

欧洲工商管理学院市场营销系的Amitava Chattopadhyay教授说:“品牌就是消费者心中的一系列联想,其中之一就是原产地。

对于奢侈品,品牌的作用至关重要。

破坏它是一种弥天大罪。

没有哪个品牌经理愿意将产地和品牌形象之间的关系搞错。

”第三单元活儿脏,点子棒SOL清洁公司是欧洲北部最令人向往的公司之一,走进它的总部SOL城,你会感觉就像走进了一个商业广场。

它坐落在赫尔辛基市中心一家翻新过的电影制片厂里,里面色彩炫烂、气氛喧闹,彰显着非凡的创造力。

墙壁刷上了明亮的红色、白色和黄色;员工在大厅里来去行走,不时用黄色的手提电话交谈。

丽莎·乔洛南11年前在家族拥有的150年工业帝国的基础上开发了SOL清洁服务。

SOL的竞争公式有五个关键成分。

很少人会梦想成为一个清洁工。

但是,这并不意味着清洁工不能在工作中找到满足。

乔洛南认为,满足的关键是乐趣和个人自由。

SOL的清洁工穿着红色和黄色的连身衣裤,强化了公司的乐观形象。

SOL的标志是一张黄色快乐的脸,它出现在所有的东西上,从鲜艳的外套到公司的预算报告。

自由意味着废除企业传统文化中所有的条条框框。

在SOL没有头衔或秘书,没有个人办公室或工作时间表。

公司取消了所有的特权和身份符号。

SOL的培训计划包括七个模块,每个历时四个月,最后是严格的考试。

当然,擦桌子或洗地毯的方法毕竟是有限的几种,这就是为什么SOL的员工也要学习时间管理、编制预算和人际交往。

许多公司都谈论下放责任和权力。

而在SOL,它是一种生活方式。

公司有实权的员工是135名管理员,每个管理员带领一个不超过50名清洁工的团队。

这些管理员与自己的团队一起工作,制定团队的预算,安排招聘,与客户谈交易。

丽莎·乔洛南相信自主性,但她也关注责任感。

SOL十分注重业绩评估,并频繁地、大张旗鼓地进行评估,其中重点关注客户满意度。

例如,每次SOL签订合同前,销售人员与团队人员一起到要进行清洁工作的新顾客的现场。

他们共同设定清洁的标准。

然后,每个月客户根据这些标准来评价团队的表现。

乔洛南说:“我们越是要让员工摆脱规则,就越需要良好的衡量标准。

”在SOL,笔记本电脑和手机是所有管理员的标准装备。

这些设备可以让他们到任何地点做他们想做的工作。

在办公室内,几乎没有存放纸张的地方。

因此,公司是在内联网上储存所有重要的预算文件和业绩报告以及培训计划、活动安排和公司新闻。

第六单元是什么让耐克的广告获得殊荣?耐克的共同创始人和前首席执行官菲尔·奈特喜欢让超级运动员巨星和广告为他说话。

在第50届戛纳国际广告节上,他被提名为年度最佳广告客户。

他是两度赢得这一奖项的第一人。

奈特有绝对明确和坚定的战略:用著名运动员代言产品。

他将此描述为耐克公司80年代初以来显着增长背后的“三脚架”的一部分。

其他两只脚分别为产品设计和广告。

一种运动,又一种运动,耐克公司的扩张源于运动,与大师同行。

赛道上的卡尔·刘易斯、网球场上的吉米·康纳斯和约翰·麦克安柔、将耐克带入高尔夫球场的老虎伍兹、罗纳尔多和巴西国家足球队都是其经典形象,其中篮球明星迈克尔·乔丹甚致拯救了耐克公司。

从一开始,耐克公司就已准备对体育界里别人不会碰的坏小子下赌注:闪现在他们眼前的是安德鲁·阿加西。

这个战略源于希尔·纳斯塔塞,他原来也是网球界的坏小子。

但这位罗马尼亚后裔身上却拥有一种品质能代表耐克公司和它的广告:那就是态度。

历经快速增长后,耐克公司成为美国头号软运动鞋制造商。

但奈特也承认公司在成功之后迷失了方向。

公司尝试将业务扩展到非运动鞋领域,结果未能成功,并在1986年将老大的位置拱手让给了锐步。

奈特将公司未来的赌注押在了一个新的功能上:在软运动鞋内部加入新的气垫技术。

他推出了由一个名为大卫·芬斯塔所导演的广告,其中提及披头士乐队革命,然后公司借力迈克尔·乔阿拉伯联合酋长国交谈通常由主人来定谈话的主题。

谈话一般由一些礼貌的询问开始(您好吗?请问您这次来访开心吗?等等)。

如果其他人比你早到,主人通常会告知你之前的谈话内容并邀请你加入到交谈中来。

送礼在阿联酋,赠送礼物比其他国家更为复杂。

造成这种现象的部分原因是由于阿联酋是一个由多个民族组成的国家,而每个民族都有不同的品味和习俗。

此外,几乎所有在阿联酋购买的物品都会比在世界其他地方购买的价格低。

为表示尊重,主人有可能当着你的面前拆开并仔细欣赏你带来的礼物。

所以为了避免尴尬,你的礼物最好是在你的能力范围内能买到的最好的东西。

娱乐在阿联酋共餐被认为是人们彼此了解的一种最好的方式。

当地人经常在家招待来客,不6/11过他们也会接受外国人的邀请去酒店或餐厅进餐。

在阿联酋,热情好客被视为是非常重要的,但这不能被理解为未来商业合作的成功。

人们需要注意当地的一些风俗,例如,用左手吃东西或递东西给他人被认为是一种不礼貌的行为第八单元激励高素质员工企业是否能够发掘、吸引、并留住高素质、高效率、能为企业建言献策的人才,已经成为企业确保竞争力的决定性因素。

高效员工容易描述,但不容易得到。

这些人似乎具有无限的精力与热情,这些素质即使在黑暗的日子里也能闪闪发光。

他们富有创意,行动敏捷,富有成效。

他们不仅以振奋人心的言词鼓舞着别人,而且身体力行,发挥表率作用。

这样的员工推动企业攀登一个又一个高度。

问题在于具备这些素质的人才对于企业的竞争对手而言也具有巨大的吸引力,所以很有可能被猎头挖走。

这样的人才一旦离去,给企业带来的经济损失十分巨大,这其中不仅包含高昂的培训成本,而且包括生产能力的衰减与士气的衰退。

然而,流失的高效员工并不都是被“偷走”的,有些人才是企业自己丢失的。

高效员工的离去,通常是因为企业不懂得如何留住他们。

很多老板对于潜在的高效员工,尤其是年轻员工,的追求一无所知,或者麻木不仁。

企业应当思考这些员工是如何看待一些重要的激励因素的。

金钱是一种重要的激励因素,但老板们不应当把钱看成是唯一起重要作用的激励因素。

事实上,高效员工认为他们获得丰厚的薪酬是理所当然的。

他们还寻求其他方面的动力。

对于新的人才而言,放权是一种特别重要的激励机制。

高效员工渴望感到自己“拥有”能发挥自己创造力的项目。

聪明的老板提供这样的机会。

具有挑战性的工作对于高效员工来说是另一个关键性的激励因素。

高效员工如果觉得自己服务的企业对于未来的发展方向缺乏明确的认识,他们就会丧失积极性。

企业应该为高效员工提供自我发展的平台。

高效员工极度渴望发展技能,丰富履历。

提供“充电”的机遇是企业留住高效员工的另一个必要措施。

他们的工作要多样化,需要给他们时间进行创造性思考,让他们掌握新的技能。

为高效员工配备师傅或导师,是企业决心推动他们快速成长的信号。

在能够获得良好的行政支持的环境下工作,员工能做出不俗的表现。

员工都不愿意看到自己为企业获取的成功仅仅因为他人的低效和支撑部门的无能而付诸东流。

最重要的是,高效员工,尤其是年轻的员工,希望感到他们服务的企业将其视为特殊的人才。

一旦他们觉得企业将自己仅仅作为高效商品来看待,而不是作为人来加以重视,他们的忠诚度一落千丈也就不足为奇了。

相反,如果企业为员工的发展进行投资,就很可能赢得他们的忠诚,就能培育出高效创新的团队,这会让竞争对手感到惶惶不安。

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