Assignment2 of advertising and promotion
the following section assignments of model -回复
the following section assignments of model -回复The section assignments of the model refer to the specific tasks or responsibilities assigned to different parts or components of the model. These assignments help in ensuring an organized and efficient functioning of the model. In this article, we will provide a step-by-step explanation of each section assignment of the model, elaborating on their importance and how they contribute to the overall operation.1. Data collection and preprocessing:The first assignment deals with collecting relevant data for the model and preparing it for analysis. This involves identifying the sources of data, ensuring its quality and reliability, and converting it into a suitable format for further analysis. Proper data collection and preprocessing are crucial for the accuracy and effectiveness of the model.2. Feature selection and engineering:In this assignment, the focus is on selecting the most relevant features or variables for the model and engineering new features if required. Feature selection helps in reducing the dimensionality of the data and improving the model's efficiency. Feature engineering involves creating new features by combining or transformingexisting ones to capture additional information or patterns.3. Model building and training:The next assignment involves building the actual model using the selected features and training it on the prepared dataset. This step includes selecting the appropriate algorithms and techniques based on the problem at hand and the available data. The model is trained using labeled data to learn the underlying patterns and relationships.4. Model evaluation and validation:Once the model is trained, it needs to be evaluated to assess its performance and validity. This assignment involves various metrics and techniques to evaluate the model's accuracy, precision, recall, and other relevant parameters. Cross-validation techniques are often used to validate the model's generalizability and robustness.5. Model optimization and tuning:In this assignment, the focus is on improving the model's performance by optimizing its parameters and tuning the algorithms used. Different optimization techniques such as grid search or Bayesian optimization can be employed to identify the optimal set of hyperparameters for the model. This step involves experimentation and fine-tuning to achieve the best possible results.6. Model deployment and integration:The penultimate assignment deals with deploying the trained model into a production environment where it can be utilized for real-time predictions or decision-making. This step involves integrating the model with existing systems, creating relevant APIs or interfaces, and ensuring its compatibility and scalability. Continuous monitoring and maintenance are also essential to ensure the model's ongoing performance and accuracy.7. Model interpretation and communication:The final assignment focuses on interpreting and communicating the model's results and findings to stakeholders and decision-makers. This step involves translating complex technical jargon into easily understandable insights and recommendations. Visualization techniques and storytelling methods can be employed to effectively communicate the model's outcomes and implications.In conclusion, the section assignments of the model encompass a series of steps that collectively form a comprehensive approach to data analysis and modeling. Each assignment plays a crucial role in ensuring the model's accuracy, efficiency, and usability. By following these assignments in a systematic manner,organizations can harness the power of data and make informed decisions that drive growth and success.。
6 assignments for Topic 1
Assignments for Topic 1 What is Civilisation and Why do We have to learn the history of it?and Mesopotamia Civilization:Reading Assignment（阅读）:Read the following parts in the Old Testamen旧约t: (you can retrieve the following from search engine Google)1. Babel, from Genesis 112.The Flood, from Genesis 6-93. selections from The Code of Hammurabi (attached below)Identification questions: write brief (who, what, when, where, significance) answers to these terms. Sumerians, Akkadians, Hammurabi's law code, Hittites, Phoenicians, Assyrians, ancient Egyptian Contributions,Questions for reflection and discussion:1. What are the major contributions of the Mespotamian civilisation and Egyptian civilisation?2. Aristotle once said : “There are many sorts of food, and therefore there are many ways of life, both of beasts and of men; they cannot live without food, and differences in their food have made differences in their way of life.” What is the impact of agriculture on the shaping of culture? What, in your opinion, leads to the diversity of styles of civilisation and the different patterns of culture?Reading Assignment:The Code of Hammurabi 汉谟拉比法典Hammurabi’s is the most conplete Mesopotamian law code, although not the earliest. The law code emphasizes the principle of retribution (an eye for an eye) and punishments that vary according to docial status. Punishments could be severe. The following examples illustrate these concerns.The Code of Hammurabi25. If a fire has broken out in a man's house and one who has come to put it out has coveted the property of the householder and appropriated any of it, that man shall be cast into the self-same fire.129. I f a man’s wife be caught lying with another, they shall be strangled and cast into the water. If the wife's husband would save his wife, the king can save his servant.131. If a man’s wife has been accused by her husband, and has not been caught lying with another, she shall swear her innocence, and return to her house.195. If a son has struck his father, his hands shall be cut off.196. If a man has knocked out the eye of a patrician, his eye shall be knocked out.197. If he has broken the limb of a patrician, his limb shall be broken.198. If he has knocked out the eye of a plebeian or has broken the limb of a plebeian, he shall pay one mina of silver. 199. If he has knocked out the eye of a patrician's servant, or broken the limb of a patrician's servant, he shall pay half his value.209. If a man has struck a free woman with child, and has caused her to miscarry, he shall pay ten shekels for her miscarriage.210. If that woman has died, his daughter shall be killed.211. If it be the daughter of a plebeian, that has miscarried through his blows, he shall pay five shekels of silver.212. If that woman has died, he shall pay half a mina of silver.213. If he has struck a man’s maid and caused her to miscarry, he shall pay two shekels of silver.214. If that woman has died, he shall pay one-third of a mina of silver.(From Spielvogel, Jackson J, Western Civilisation: A Brief Histor y, 北京大学出版社，2007)。
大学体验英语3-第三版-课后标准答案
⼤学体验英语3-第三版-课后标准答案Un it 14.Fill each of the bla nks with an appropriate word.I found a tree frog in my studio some mon ths ago. I took it to my gree nhouse , as I thought it would be a better place for the frog.But it came back and in sisted tak ing the residence in the studio. Why? I could n ' t get an idea. Then, after five mon ths of being together, we seemed to be able to communi cate with each other. It may sound wired , but I did feel I came to un dersta nd what itwan ted me to do. The frog came to me probably attracted by the hummi ng tone of my computer,which sounded like that of other tree frogs, or with a message to tell me that frogs were dying around the world because of their sensitivity to the pollution and global climate change. As frogsare an indicator species, ”hat has happened to them may happen to us, if we sit back and do nothing. We must act now, or it would be too late.1.Theessayist 'languageexpresses rich and subtle meanings.散⽂的语⾔表达丰富⽽细微的含义。
strategies(当代国际营销,澳大利亚纽卡斯尔大学)精品文档
Concept - salient attributes for levels of a satellite dish - developed from focus group
Attribute
Attribute Level
Number of Channels Selling Price
Individual differences Personal influences Product characteristics
Kotabe, M. & Helsen, K. (2004) Global Marketing Management 3Ed. Brisbane: Wiley
Kotabe, M. & Helsen, K. (2004) Global Marketing Management 3Ed. Brisbane: Wiley
Standardisation versus customisation
Forces driving a product strategy of standardisation are:
Sample profile
1. Number of channels: 30 2. Price: $50 3. Size of dish: 25”
Use of experimental method to develop small number of product profiles
Trade-off attributes against each other
Taste Patterns - Convergence
Kotabe and Helsen 2000
Taste - Patterns: Transitions
《The Pros and Cons of Social Media Advertising》高考优
《The Pros and Cons of Social Media Advertising》高考优秀英语作文The Pros and Cons of Social Media AdvertisingSocial media advertising has risen rapidly in popularity in recent years. With social media advertising, companies can target specific demographics and distribute customized ads to users all over the world. While it has its positives, there are also several potential drawbacks as well.On the plus side, social media advertising is quick and cost-effective. Companies can quickly create ads tailored for a variety of audiences, generate a large reach in minutes, and get immediate feedback from users. Additionally, companies can easily track their performance, allowing them to adjust the campaign accordingly and measure results in real time.Unfortunately, there are some downsides as well. First, since targeted ads are so popular, there is a risk of users becoming overwhelmed by advertisements. This can lead to consumer fatigue and an overall decrease in engagement. Second, without proper management, an ad campaign can quickly spiral out of control. This can lead to a negative impression of the ad and even legal issues if the ads don’t comply with relevant laws. Lastly, despite its potential reach, social media advertising can be difficult to measure in terms of return on investment.Overall, while social media advertising can be effective, companies should be sure to consider both the advantages and disadvantages before beginning a campaign.。
assignment2
Appropriate StyleRewrite the following sentences so that they follow the appropriate style as outlined in Chapter 4 of the textbook. What is wrong with each sentence is indicated after that particular sentence.1. The conclusion ascertained from a perusal of pertinent data is that a lucrative market exists for the product—Unfamiliar wordsThe conclusion found out from a perusal of pertinent data is that a lucrative market exists for the product.2. Company operations for the preceding accounting period terminated with a deficit—Unfamiliar wordsCompany operations for the preceding accounting period ended with a deficit.3. A complete reorganization of the administration was effected by the president—Passive VerbThe president effected a complete reorganization of the administration.4. Application of the mixture was accomplished—Camouflaged verbThe mixture was applied.5. We must bring about a reconciliation of our differences—Camouflaged verbWe must reconciliate our differences.6. If a customer pays promptly, he is placed on our preferred list—SexistIf a customer pays promptly, he/she is placed on our preferred list.7. In the event that payment is not made by January, operations will cease—Cluttering phraseIf payment is not made by January, operations will cease.8. It will be noted that the records of the past years show a steady increase in special appropriations—Surplus wordsThe records of the past years show a steady increase in special appropriations.9. The department budget can be observed to be decreasing each new year—Roundabout construction. The department budget decreases each year.10. Reference is made to your May 10 report in which you concluded that the warranty is worthless—Roundabout constructionThe report concluded that the warranty is worthless.11. The consensus of opinion is that the tax is unfair—Needless repetitionThe consensus believes the tax is unfair.12. At the present time, we are conducting two clinics—Needless repetitionWe are conducting two clinics.13. As a matter of interest, I am interested in your procedure—Needless repetitionI am interested in your procedure.14. Our production increased in January, and our equipment is wearing out—Unrelated ideaEven though our equipment is wearing out, our production increased in May.15. Knowing she objected to the price was the reason we permitted her to return the goods—Mixed constructionBecause we knew she had objected to the price, we permitted her to return the goods.16. Enclosed herewith is the brochure about which you made inquiry—Stiff & DullEnclosed is the brochure about which you made inquiry17. I shall be most pleased to avail myself of your kind suggestion when and if prices decline—Stiff & DullI will gladly follow your suggestion if the price falls.18. We cannot deliver until Friday—NegativeWe can deliver on Friday.19. We regret to inform you that we must deny your request for credit—NegativeFor the time being, we can serve you on a cash basis only.20. Smoking is not permitted anywhere except in the lobby—NegativeSmoking is permitted in the lobby only.。
assignment-2(附答案)
====Word行业资料分享--可编辑版本--双击可删====Passage 1 (TAP, Translation Journal)Winners do not dedicate their lives to a concept of what they imagine they should be; rather, they are themselves and as such do not use their energy putting on a performance, maintaining pretence, and manipulating others. They are aware that there is a difference between being loving and acting loving, between being stupid and acting stupid, between being knowledgeable and acting knowledgeable. Winners do not need to hide behind a mask. Winners are not afraid to do their own thinking and to use their own knowledge. They can separate facts from opinions and don’t pretend to have all the answers. They listen to others, evaluate what they say, but come to their own conclusions. Although winners can adore and respect other people, they are not totally defined, demolished, bound, or awed by them.Winners do not play “helpless”, nor do they play the blaming game. Instead, they assume responsibility for their own lives.成功者不会穷其毕生之精力，执着于自我之臆想。
Assignment4题库chap4
Assignment4题库True/FalseIndicate whether the statement is true or false.__T__ 1. When creating a marketing strategy, managers must consider both the nature of their pro ducts and the nature of their potential customers.__F__ 2. Companies have always found it relatively easy to get the right products to the right plac es at the best time to sell them.__T__ 3. In the four Ps of marketing, the issue of place is the need to have products or services av ailable in many different locations.__F__ 4. In a virtual world, companies can convey a large part of their message by the way they c onstruct buildings and design their floor space.__F__ 5. Using the Web to communicate with potential customers offers many of the cost savings of mass media but none of the advantages of personal contact selling.__F__ 6. Mass media offers the highest level of trust.__T__ 7. Media selection is critical for an online firm because it does not have a physical presence .__T__ 8. On the Web, retailers can provide separate virtual spaces for different market segments.__F__ 9. “Clickwords” is a term for words used to prompt a visitor to stay and investigate the p roducts or services offered on a site.__T__ 10. One goal of marketing is to create strong relationships between a company and its custo mers.__T__ 11. The reason that one-to-one marketing and usage-based segmentation are so valuable is t hat they help to strengthen companies relationships with its customers.__T__ 12. Good customer experiences can help create an intense feeling of loyalty toward the co mpany and its products or services.__T__ 13. Companies want to see customers move into the separation stage only if they are costin g more to serve than they are worth.__F__ 14. The benefits of acquiring new visitors are the same for Web businesses with different re venue models.__F__ 15. A banner ad is a small rectangular object on a Web page that displays a stationary or mo ving graphic without a hyperlink to the advertiser.__T__ 16. A key element in any e-mail marketing strategy is to obtain customers’ approvals befo re sending them any e-mail that includes a marketing or promotion message.__F__ 17. Branded products are more difficult to advertise and promote.__T__ 18. Product differentiation is the first condition that must be met to create a product service or brand.__F__ 19. Emotional branding works well on the Web.__T__ 20. If a brand has established that it is different from competing brands and that it is releva nt and inspires a perception of value to potential purchasers, those purchasers will buy the product and become familiar with how it provides value.__F__ 21. Rational branding relies on a broad emotional appeal.__F__ 22. Transferring existing brands to the Web or using the Web to maintain an existing brand is much more expensive than creating an entirely new brand.__T__ 23. The Web expands the types of communication channels available.__T__ 24. Web site designers can specify additional key words in the page that are hidden from th e view of Web site visitors, but are visible to spiders.__F__ 25. The weighting of the factors that search engines use to decide which URLs appear first on searches for a particular search term is called search engine directory.__T__ 26. Obtaining identifiable names on the Web is an important part of establishing a Web pres ence.__F__ 27. The fees charged for domain name hosting are much higher than that charged for hostin g an active Web site.__T__ 28. Companies often buy more than one domain name.__F__ 29. The cost of acquiring a new customer is less than the cost of retaining one.__F__ 30. Rich media ads are less intrusive than pop-up ads.Multiple ChoiceIdentify the choice that best completes the statement or answers the question.__c__ 31. The four Ps of marketing include ____.a.product, principle, place, and price c. place, promotion, product, and priceb. product, principle, promotion, and price d. principle, place, price, and promotion__c__ 32. In the four Ps of marketing, the issue of place is also called ____.a. location c. Distributionb. delivery d. marketing mix__a__ 33. One company using a product-based marketing strategy is ____.a. Staples c. MasterCardb. AltaVista d. __b__ 34. The Web is a(n) ____ step between mass media and personal contact.a. first c. virtualb. intermediate d. mandatory__b__ 35. Market ____ are usually defined in terms of demographic characteristics such as age, ge nder, marital status, income level, and geographic location.a. principles c. coursesb. segments d. researches__b__ 36. A(n) ____ is the part of a Web site that keeps track of selected items for purchase and a utomates the purchasing process.a. trigger word c. marketspaceb. shopping cart d. padlock__d__ 37. One group of active Internet users, ____, are intensive users of chat rooms, instant mess aging services, electronic greeting card sites, and Web-based e-mail.a. routiners c. sportstersb. surfers d. connectors__b__ 38. Online and offline customer contact points are often called ____.a. page views c. trigger wordsb. touchpoints d. spiders__b__ 39. The total amount of money that a site spends, on average, to draw one visitor to the site is called ____.a. CPM c. conversion costb. acquisition cost d. retention cost__b__ 40. Customers who return to the site one or more times after making their first purchases ar e called ____.a. sponsors c. shoppersb. retained customers d. crawlers__c__ 41. The costs of inducing customers to return to a Web site and buy again are called ____.a. CPMs c. retention costsb. acquisition costs d. conversion costs__a__ 42. A(n) ____ coordinates ad sharing so that other sites run one company’s ad while that co mpany’s site runs other exchange members’ ads.a. banner exchange network c. banner replacement networkb. banner discount network d. banner link network__b__ 43. A(n) ____ occurs when a visitor requests a page from the Web site.a. page load c. page accessb. visit d. index__a__ 44. The pricing metric for measuring Web site advertising is ____.a. CPM c. CMEb. ACT d. CEM__a__ 45. The first time that a particular visitor loads a Web site page is called a(n) ____.a. trial visit c. repeat visitb. fresh visit d. page visit__c__ 46. Some Web pages have banner ads that continue to load and reload as long as the page is open in the visitor’s Web browser. Each time the banner ad loads is a(n) ____.a. view c. impressionb. count d. click__b__ 47. When a visitor clicks a banner ad to open the advertiser's page, that action is called a(n) ____.a. click-on c. banner accessb. click-through d. impression__a__ 48. A large banner ad called a(n) ____ is designed to be placed on the side of a Web page an d remain visible as the user scrolls down the page.a. skyscraper ad c. scroll adb. tower ad d. vertical banner__b__ 49. ____ ads generate graphical activity that "float" over the Web page instead of opening i n a separate window.a. Interstitial c. Pop-upb. Active d. Float__c__ 50. The marketing strategy that includes the practice of sending e-mail messages to people who have requested information on a particular topic or product is part of ____ marketing.a. active c. permissionb. conversion d. passive__d__ 51. The ____ rate of an advertising method is the percentage of recipients who respond to a n ad or promotion.a. trigger c. retentionb. click-through d. conversion__a__ 52. ____ relationship management occurs when a firm obtains detailed information about a customer's behavior, preferences, needs, and buying patterns and uses that information to set price s, negotiate terms, tailor promotions, add product features, and otherwise customize its entire relati onship with that customer.a. Technology-enabled c. Product-basedb. Communication-enabled d. Relationship-based__b__ 53. Technology-enabled relationship management is often called ____.a. relationship managementb. customer relationship managementc. automated relationship managementd. domain name management__a__ 54. The information that a Web site can gather about its visitors is called a(n) ____.a. clickstream c. marketing mixb. ad view d. occasion segmentation__a__ 55. Researchers Jeffrey Rayport and John Sviolka distinguish between commerce in the phy sical world, and commerce in the information world, which they term the ____.a. marketspace c. marketstoreb. marketplace d. marketmall__d__ 56. In the information world's marketspace, digital products and services can be delivered t hrough ____.a. US mail c. UPSb. Federal Express d. the Internet__c__ 57. One of the key elements of a brand is ____.a. marketspace c. perceived valueb. style d. micromarketing__a__ 58. ____ is the first condition that must be met to create a product or service brand.a. Product differentiation c. Relevanceb. Perceived value d. Permission marketing__b__ 59. "Is this product or service good?" implies the brand element of ____.a. differentiation c. relevance__b__ 60. According to Ted Leonhardt, a(n) ____ is an emotional shortcut between a company an d its customer.a. marketing mix c. banner adb. brand d. product__b__ 61. ____ is the degree to which the product offers utility to a potential customer.a. Differentiation c. Perceived valueb. Relevance d. Brand__d__ 62. Companies have traditionally used ____ appeals in their advertising and promotion effo rts to establish and maintain brands.a. permitted c. rationalb. perceived d. emotional__a__ 63. ____ appeals work well on television, radio, and in printed media, because the ad target s are in a passive mode of information acceptance.a. Emotional c. Rationalb. Perceived d. Permitted__c__ 64. Companies that use ____ branding offer to help Web users in some way in exchange for their viewing an ad.a. emotional c. rationalb. perceived d. permitted__a__ 65. ____ relies on the cognitive appeal of the specific help offered, not on a broad emotiona l appeal.a. Rational branding c. Cognitive brandingb. Emotional branding d. Market appeal__b__ 66. In ____ marketing, one firm's Web site includes descriptions, reviews, ratings, or other i nformation about a product that is linked to another firm's site that offers the item for sale.a. leveraging c. jointb. affiliate d. cooperative__a__ 67. The company’s ____ should always be included on product packaging and in mass medi a advertising on radio, television, and in print.a. URL c. shipping addressb. history d. business model__a__ 68. A(n) ____ saves the expense of handling inventory, advertising and promoting the prod uct, and processing the transaction.a. affiliate c. sponsor__d__ 69. When visitors click a link on the affiliate's Web page, a donation is made by a(n) ____ c ompany.a. advertising c. not-for-profitb. marketing d. sponsoring__b__ 70. A method for calculating affiliate commissions based on the number of visitors converte d to customers is a(n) ____.a. click model c. click-through modelb. pay-per-conversion model d. life-cycle modelCompletionComplete each statement.71. The total of all financial costs that the customer pays (including all transaction costs) to obtain the product, subtracted from the benefits that a customer derives from the product, yields the custo mer __________value__________.72. A(n) __________marketing__________ mix is the combination of elements a company uses t o achieve their goals for selling and promoting their products and services.73. Identifying specific portions of a market and targeting them with specific advertising messages is called market __________segmentation__________.74. The highly customized approach to offering products and services that match the needs of a pa rticularcustomer is called __________one-to-one / 1 to 1 / one to one / 1-1__________ marketing.75. In general, the creation of a separate experience for customers based on their behavior is called _____________behavioral segmentation____________.76. When the behavioral segmentation is based on things that happen at a specific time, behavioral segmentation is sometimes called __________occasion__________ segmentation.77. Of the six behavior-based categories of Internet users, __________Routiners__________ retur n to the same sites over and over again.78. Of the six behavior-based categories of Internet users, __________bargainers__________ are always in search of a good deal.79. In the __________exploration__________ stage of customer loyalty, potential customers learn more about the companyor its products.80. Customers who have completed several transactions and are aware of the company's policies r egarding returns, credits, and pricing flexibility are in the __________familiarity__________ stag e of their relationship with the company.81. One of the first segment marketing databases (created by Claritas in the 1970s) was named __________PRIZM__________.82. Using the five stages of customer loyalty to create groups of customers in each stage is called ___________life-cycle / life cycle_________ segmentation.83. Conversion cost includes __________acquisition__________ cost.84. The _______________Interactive Advertising Bureau(IAB)_______________ is a not-for-pro fit organization that promotes the use of Internet advertising and encourages effective Internet adv ertising.85. The standard banner sizes that most Web sites have voluntarily agreed to use are called a(n) ________________interactive marketing unit / IMU______________ ad formats.86. The pricing metric in which payment is calculated on each thousand persons in the estimated a udience is called __________cost per thousand / CPM__________.87. Each page loaded by a visitor to a Web site counts as a(n) _________page view___________.88. When measuring banner ad cost and effectiveness, if a visitor loads a page that contains an ad, the page load is called a(n) __________ad view / advertisement view__________.89. A(n) __________pop-up /pop up__________ ad is an ad that appears in its own window when the user opens or closes a Web page.90. Users who object to pop-up ads have responded by using __________ad-blocking /ad blocking__________ software.91. Commerce in the physical world is called marketplace while commerce in the information wor ld is called __________marketspace / market space__________.92. When Web sites extend their dominant positions to other products and services, this strategy is called __________brand leveraging__________.93. A(n) __________affiliate program__________ broker is a company that serves as a clearingho use or marketplace for sites that run affiliate programs.94. A(n) __________search engine__________ is a Web site that helps people find things on theWeb.95. Key words in an HTML document, which are visible to spiders, are enclosed in HTML tags ca lled __________META / meta__________ tags.Essay96. When would you use a product-based marketing strategy?When customers are likely to buy items from particular product categories, or are likely to think of their needs in terms of product categories,this type of product-based organization makes sense.97. When does technology-enabled relationship management occur?Technology-enabled relationship management occurs when a firm obtains detailed informatio n about a customer's behavior, preferences, needs, and buying patterns, and uses that information t o set prices, negotiate terms, tailor promotions, add product features, and otherwise customize its e ntire relationship with that customer.98. Brands can lose their value if the environment in which they have been successful changes. Sh ow how this is possible by giving an example.For years, Digital Equipment Corporation (DEC) was a leading manufacturer of midrange co mputers. When the market for computing shifted to personal computers, DEC found that its brandi ng did not transfer to the personal computers that it produced. The consumers in that market did n ot see the same perceived value or differentiation in DEC's personal computers that the buyers of midrange computers had seen for years.99. A study conducted by McKinsey & company examined the online behavior of 50,000 active In ternet users and identified six different groups. Provide a brief description of the following categor ies: Simplifiers, Surfers, Connectors, and Sportsters.Simplifiers: are users who like convenience. They are attracted by sites that make doing busi ness easier, faster, or otherwise more efficient than is possible in the physical world.Surfers: use the Web to find information, explore new ideas, and shop. They like to be enterta ined,and they spend far more time on the Web than other people.Connectors: use the Web to stay in touch with other people. They are intensive users of chat r ooms, instant messaging services, electronic greeting card sites, and Web-based e-mail.Sportsters: are similar to Routiners, but they tend to spend time on sports and entertainment si tes rather than news and financial information sites.100. Identify and describe the three techniques used by companies to arrange for other Web sites t o display their banner ads.The first is to use a banner exchange network. A banner exchange network coordinates ad sha ring so that other sites run one company’s ad while that company’s site runs other exchange memb er’s ads. The second way that businesses can place their banner advertising is to find Web sites tha t appeal to one of the company’s market segments and then pay those sites to carry the ads. A third way to place banner advertising is to use a banner advertising network. A banner advertising netw ork acts as a broker between advertisers and Web sites that carry ads.。
世纪商务英语第三册综合教程 第四版 Unit 3 Advertising
to reach with your ads? What would you like them to think and perceive about your benefits products (this should be in terms of 9_____________ to them, not you)? How can
A. Tide
B. Bleach
C. Whiter
D. Tommy
( C ) 2. What does “it’ll knock your sock off ” mean ? A. It will make your sock broken. B. It will make your sock dirtier. C. It will make your sock much cleaner. D. It will make your sock larger.
ቤተ መጻሕፍቲ ባይዱ
Unit 3
Advertising
Lead-in
overall a. 总的，全面的 convey v. 传达，交流 budget v. 做预算 perceive v. 认知，理解；察觉 newsletter n. (给特定读者定期寄发的)简报，通讯 poster n. 海报
products release n. 产品发布会
media used by the advertisers are newspapers, magazines, television, radio,
and posters etc.
Unit 3
Advertising
1 2 3 4 5
Lead-in
Text A
Text B Practical Writing Time for Fun
2017年5月13日雅思写作机经预测：雅思A类大作文
2017年5月13日雅思写作机经预测：雅思A类大作文更多请点击：2017年5月13日雅思写作机经预测：雅思A类大作文2017年5月13日,5月20日,5月25日,6月3日,6月8日,6月17日,6月24日,7月8月9月10月至12月A类大作文具体题目预测IPN资料有提供所有题目范文）预测题目按照重点先后顺序排列，可以根据自己时间取舍最前面10题(最重点)/15题(一般重点)/20题(次重点)/30题,每一题目都有同一题材的2-4个ICS,可以选择其中一个准备,一般第一个最重要。
1.Advertising is all around us, it is an unavoidablepart of everyone‘s life. Some people say that advertising is a positive part of ourlives while others say it is negative. Discuss both views and give your ownopinion. Give reasons for your answerand include any relevant examples from yourown knowledge or experience. 或Moreand more people want to buy famous brands with clothes, cars and other items.What are the reasons? Do you think it is a positive or negative development?或The tendency of human beings to copy one another is shown inthepopularity of fashion in clothes and consumer goods. To what extent do you agreeand disagree?Some people think advertising is discouraging us from beingdifferent individuals and makes everyone to be the same. Do you agree ordisagree? 或Advertising encourages consumers to buy inquantity rather than in quality. To what extent do you agree or disagree?2.Some people spend more time reading books, while others preferto watch TV. The former group are more likely to develop creative imaginationsand have a much better grasp of language skills. Do you agree or disagree?或Somemuseums charge visitors for admission while others are free. What is youropinion? Give reasons for your answer and include any relevant examples fromyour own knowledge or experience.或Some peoplethink it is a waste of money to establish libraries since the public can usetheInternet at home to obtain information, do you agree or disagree?或Writes an essay considering and assessing arguments for and againstthe following view: As reading is important for a good education, we shouldencourage our children to read whatever appeals to them.3.In manycountries, the quality of life in large cities is becoming worse. What are thecauses for this problem? What measures do you think should be taken to tacklethis problem? 或As country develops, a large population chooses to live individuallyor live in a small family unit. Discuss the causes and its effects on society. 或者City dwellers seldom socialize with their neighbors today and thesense of community has been lost. Why has this happened and how to solve thisproblem?或People spend more and more time at their workplace and don’t spend enough time with family and friends. Why is th ishappening? What consequences can this have for the family life and society?或Some people think that in this modern world peopleare getting dependent of each other. Others think the modern world gets peoplemore independent of each other. Discuss both views and give your own opinions.4.Men and womenemployed in full-time jobs have to share evenly household chores and caring forchildren at home. Do you agree or disagree? Give reasons for your answer andinclude any relevant examples from your knowledge or experience.或Nowadays, in some countries around the world men and women are having childrenlate in life. What are the reasons for this development? What are the effectson society and family life?或Nowadays, some workplaces tendto employ equal numbers of men and women. Do you think it is a positive ornegative development?或Somepeople believe that women should play an equal role as men in a country’spolice force or military force, such as the army, while others think women arenot suitable for these kinds of jobs. Discuss both views and give your opinion.5.Nowdays anyone can post informationon the Internet. Some people say most of what we read on the Internet isinaccurate. To what extent do you agree or disagree? 或The typicalteaching situation of a teacher and students will no exist in 2050, to whatextent do you agree or disagree? 或As technologydevelops, more shopping and business is done through the internet whilecommunication face to facebecomes less frequent. Is this a positive or anegative development? 或More and more employees work athome with modern technology. Some people claim that it benefits only workers,but not employers. To what extent do you agree or disagree?6.The best wayto solve the traffic congestion in city is to provide free public transport for24 hours a day，7days a week. To what extent do you agree or disagree? 或In most parts of the world, the volume of traffic is growing at analarming rate. In the form of an assignment, discuss about the main trafficproblems in your country, their causes and possible solutions. 或Recently we are facing increasing number of cars, which poses greatthreat to the pedestrians and cyclists. What’s more, a lot of parks need to besacrificed as a result of the construction of railways and superhighways. Doyou agree or disagree? What do you think is the best solution to satisfyresidents to their heart’s content?7.International community must ensure that allcountries reduce the consumption of fossil fuels such as gas and oil. To whatextent do you agree or disagree?或In the modern world,itis no longer necessary to use animals for food, or animal products for clothingand medicine, for example. Do you agree or disagree with this statement? 或Humanactivities have negative effects on plant and animal species. Some people thinkit is too late to do anything about this problem. Others believe that effectivemeasures can be taken to improve this situation. Discuss both views and giveour opinion. 或Wild animals have no place in the 21stcentury. Some people think that preventing these wild animals from dying out isa waste of resource. To what extent do you agree or disagree with this opinion.8.Some people think job satisfaction is moreimportant than job security. But others believe that people cannot always enjoytheir jobs and having a permanent job is more important. Discuss both views andgive your opinion. 或Competitiveness is a positive quality forpeople in most cities. How does competitiveness affect individuals? Is it apositive or negative quality? 或Some people prefer to dothe same job in the same place, but others prefer to change jobs frequently.You should use specific reasons to compare the advantages and disadvantages ofboth sides. 或Some peoplethink childrenshould learn to compete,but others think that children should be taught to cooperate. Express some reasons of both views and give your own opinion.9.Should governments spend money on art, when theyhave so many other important issues and concerns? You should use your own ideasof knowledge and experience and support your arguments with examples andrelevant evidence.或We live in cities or towns which have museumsdisplaying historical and cultural importance, but people do not visit them.How do you think people do not visit museums in their local areas？What is the importance of museums to society?或Nowadays museums have become moreand more important. What are the purposes of places such as museums and howshould they be funded?或Creative artists should be given freedom to express their ideas(words, pictures, music and films. However some people think government shouldtake some restriction with them. To what extent do you agree or disagree withthis opinion? Give your reasons with own knowledge and give examples.10. In some countries, parents expect children to spendlongtime studying both in and after school, and have less free time. Do you thinkit has the positive or negative effects on children and society? 或Somepeople believe everyone has the right to get university education. T o whatextent do you agree government should make it free to all people no matter oftheir financial background?或Many people believe that the main aim for university education is tohelp graduates to find better jobs, while some people believe that universityeducation should aim at cultivating students’overall abilities. What is youropinion?11.Some reports havediscovered the incidence of violence /crimes committed by young women isincreasing. Give possible reasons and recommendations to the situation.或Somepeople believe that if a police force carries guns, this encourages higherlevels of violence in that society; to what extent do you agree or disagree? 或Sending criminals to the prison is not thebest method of dealing with them. Education and job training are better ways tohelp them. Do you agree or disagree?。
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ASSIGNMENTASSESSMENT Array FRONT SHEET – BTEC Higher National
Diploma in Business
Group/Name Class
Unit18 Advertising and PromotionCode 22025Y
Activity title Promotion Plan
Assessor(s) Karl SunInternal VerifierPaula Liu
Date issued24th April 2012 Date submitted8th May 2012
Unit outcomes and Feedback
Task 1:
You are to produce a formal report of 2,000 words on the issues indicated below.
1．explain the principles and process of advertising campaignmanagement(4.a)
2．differentiate between the characteristics and objectives of the various below-the-line promotional techniques(3.a)
Task2
Form a group of 2-3 classmates; complete the following tasks within your group
Scenario
You have been employed by a drink company as a brand manager. Your new brand C100 is a new drink product and is planned to conduct a promotion campaign in the summer of 2012.You have been tasked by your MD to prepare an in-depth promotion plan for the campaign.
You are to produce a promotion plan of not more than 2000 words on C100 promotion campaign. The work should include:
1.prepare and present promotion recommendations in the form of apromotion plan(4.c)
2.recommend the use of individual techniques in twocommercial situationsfor C100 promotion
campaign (3.b)
bine appropriate techniques into an integratedand cost-effective campaign(
4.b)
4.suggest appropriate measures for assessingC100 promotion campaign effectiveness(4.d)
Grading
Pass All criteria identified in the assignment are met.
Merit Identify and apply effective approach to research. (M1)
Use a good range of theory. Contain content that is accurate, relevant and
comprehensive in that it addresses the key issues associated with the topic within the
given timeframe. (M2)
The formal report has a clear structure. (Introduction, body and conclusion) (M3) Distinction Effective conclusions from analysis. The paper should be in the form of professionally presented report. (D1)
Substantial original research have been planned, managed and organised. (D2)
Ideas generated and decisions taken. Self evaluation has taken place. Capacity for
innovation and creative thought has been used (D3)
Notes:
1.Word process the assignment.
e 12 point Arial or Times New Roman script.
3.Reference material should be mentioned in the assignment.
4.Limit the body of the reports to around 5,000 words.
5.Draft reports will be discussed at the tutorial on the week beginning 2nd May2012.
plete the title page and sign the statement of authenticity.
7.Submit the work to Mr. Sun in the faculty office by 14:00 on 8th May2012.。