贝恩战略咨询报告模板.ppt
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贝恩《贝恩咨询PowerPoint模板及图表库》15- 2页
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This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
贝恩咨询-战略分析工具001
• Separate product design
• Single or small number of
suppliers, frequent communication
• Potential for customized
investment in facilities/equipment
• Long-term commitment
collaborate
Value Cycle
Ensures continued supply for buyer and capacity utilization for supplier
Joint efforts lead to system-wide benefits
for both
PPT文档演模板
•VMRs create value for the buyer.
• Higher quality and fewer rejects
Value Of VMRs—Buyer
• Superior service
• Partner in joint system cost reduction
• Innovation
• May require investment in
weak strategic business
• Focus driven by internal
incentives/ transfer prices
• Joint product design often atoddsPPT文档演模板
a.tr
focused upon lowest total systems cost using value chain perspectives
• Single or small number of
suppliers, frequent communication
• Potential for customized
investment in facilities/equipment
• Long-term commitment
collaborate
Value Cycle
Ensures continued supply for buyer and capacity utilization for supplier
Joint efforts lead to system-wide benefits
for both
PPT文档演模板
•VMRs create value for the buyer.
• Higher quality and fewer rejects
Value Of VMRs—Buyer
• Superior service
• Partner in joint system cost reduction
• Innovation
• May require investment in
weak strategic business
• Focus driven by internal
incentives/ transfer prices
• Joint product design often atoddsPPT文档演模板
a.tr
focused upon lowest total systems cost using value chain perspectives
贝恩公司战略分析方法(英文版)(ppt 53页)
5 20
or 0.25
In percentage terms, 0.25 = 25 per 100 or 25%
Application:
A percentage can be used to express the change in a number from one time period to the next
Year 1996=100* % Change
1970
2 7 .7 9
5 .3 2
1971
2 9 .2 3
5 .1 8
1972
3 0 .4 6
4 .2 3
1973
3 2 .1 8
5 .6 4
1974
3 5 .0 7
8 .9 9
1975
3 8 .3 6
9 .3 7
1976
4 0 .6 1
5 .8 6
1977
written
A B
or
A:B
A ratio can be used to calculate price per unit ( PUrniciet ), given the total revenue and total units
Given:
total revenue = $9.0 MM
total units =
the dollar is less valuable
• When calculating the “real” growth of a dollar figure over time (e.g.,
revenue growth, unit cost growth), it is necessary to subtract out the
贝恩咨询-战略分析工具001
Procurement Strategies
Competitive Bid
Value Managed Relationship
Short-term Contract /
Spot
Longterm Contract
“Partnership ”
True VMR
Sole Source
Vertical Integration
Value Of VMRs—Buyer
• Superior service
• Partner in joint system cost reduction
• Innovation
• Technological expertise
– package performance improvements – spec consolidation – product redesign and materials substitution
VMR
Vertical Integration
• Fragmented supplier base,
sporadic communication
• Investments based upon
manufacturer's needs
• Adversarial bid negotiations
to obtain lowest unit price
VMRs are most effective in large dollar, high value added products.
• Large dollar purchase • High level of value-added cost in product • Fragmentation across many divisions and suppliers • Client represents significant part of industry output • Industry competitive intensity high:
贝恩-战略分析方法之一
•When you use nominal dollars, it is impossible to tell how much of the price increase was due to inflation.
•
PPT文档演模板
贝恩-战略分析方法之一
Bain Math
•Inflation - Example (2)
•Dollar figures for a number of years that are stated in each individual year’s dollar terms (i.e., inflation has not been taken out).
•A price deflator is a measure of inflation over time.
•= $166MM
• PPT文档演模板
贝恩-战略分析方法之一
Bain Math
•Percent
• Definition:
•A percentage (abbreviated “percent”) is a convenient way to express a ratio.
Literally, percentage means “per 100.”
•Price deflator (current year) Price deflator (base year)
•=•Dollar figure (current year)
Dollar figure (base year)
•=•yIenaflraationnd
between current base year
贝恩-战略分析方法之一
Bain Math
•
PPT文档演模板
贝恩-战略分析方法之一
Bain Math
•Inflation - Example (2)
•Dollar figures for a number of years that are stated in each individual year’s dollar terms (i.e., inflation has not been taken out).
•A price deflator is a measure of inflation over time.
•= $166MM
• PPT文档演模板
贝恩-战略分析方法之一
Bain Math
•Percent
• Definition:
•A percentage (abbreviated “percent”) is a convenient way to express a ratio.
Literally, percentage means “per 100.”
•Price deflator (current year) Price deflator (base year)
•=•Dollar figure (current year)
Dollar figure (base year)
•=•yIenaflraationnd
between current base year
贝恩-战略分析方法之一
Bain Math
贝恩咨询行业分析-RetailCo1
•Approach
Revising the Mix of Businesses
•Retail Co businesses were evaluated along three groups
of criteria
•Market Attractiveness
• Market size • Market growth • Segment returns • Segment profitability trends
• Rapidly growing channel with high returns.
Need to invest to capture market share and improve operating efficiency
• Large potential market with opportunity to
•Understandable: •Communicates a clear and compelling approach to the business •Will be fully valued by analysts and shareholders
PPT文档演模板
贝恩咨询行业分析-RetailCo1
•France
• Overcapacity in segment, losing market
strategy
PPT文档演模板
贝恩咨询行业分析-RetailCo1
PPT文档演模板
• Background • Approach • Conclusion • Implementation • Results
Agenda
贝恩咨询行业分析-RetailCo1
Approach
贝恩咨询行业分析-overviewonanalysis1
A primer can • Give flavor of expected analyses • Show which analyses have been most productive historically • Explain basic techniques and warn of common methodological errors
PPT文档演模板
贝恩咨询行业分析overviewonanalysis1
PPT文档演模板
LINEAR VS. LOG
•On a linear scale, a given difference between two values covers the same distance anywhere on the scale •On a logarithmic scale, a given ratio of two values covers the same distance anywhere on the scale¹
贝恩咨询行业分析overviewonanalysis1
PPT文档演模板
2020/12/10
贝恩咨询行业分析overviewonanalysis1
TABLE OF CONTENTS
Introduction
General analytical techniques • Graphs • Deflators • Regression analysis
•Log •Constant “Elasticity”
•Given no prior expectation about the form of a relationship, plot it linearly
• Your case leader does not want to hear that “there is no data,” but rather what can be developed, in how much time, and at what cost
PPT文档演模板
贝恩咨询行业分析overviewonanalysis1
PPT文档演模板
LINEAR VS. LOG
•On a linear scale, a given difference between two values covers the same distance anywhere on the scale •On a logarithmic scale, a given ratio of two values covers the same distance anywhere on the scale¹
贝恩咨询行业分析overviewonanalysis1
PPT文档演模板
2020/12/10
贝恩咨询行业分析overviewonanalysis1
TABLE OF CONTENTS
Introduction
General analytical techniques • Graphs • Deflators • Regression analysis
•Log •Constant “Elasticity”
•Given no prior expectation about the form of a relationship, plot it linearly
• Your case leader does not want to hear that “there is no data,” but rather what can be developed, in how much time, and at what cost
贝恩咨询-战略分析工具e-commerce
• Commissions
Current Major Players:
• AOL • UUNet • @Work • @Home
• AOL • Yahoo • Netscape • Excite
• AOL • OneSource • CNN • BBC
• AOL • Yahoo • Chemdex • VerticalNet
•Company examples
• Nortel Networks • Dell • 3Com • American on line
• Technology and software enablers
• Portals
• Service enablers, e.g.: - professional services
• Web agents
- data management
• Commerce service providers
- affiliate programs • Support enablers, e.g.:
• Virtual trading communities
- payment systems/transaction clearing
•PRELIMINARY
•Internet penetration in both consumer and business markets is significant.
•Consumer
•CAGR •(1997-2002E)
•1%
Internet Penetration
•Business
•>1,000 employees •100-1,000 employees •<100 employees
Current Major Players:
• AOL • UUNet • @Work • @Home
• AOL • Yahoo • Netscape • Excite
• AOL • OneSource • CNN • BBC
• AOL • Yahoo • Chemdex • VerticalNet
•Company examples
• Nortel Networks • Dell • 3Com • American on line
• Technology and software enablers
• Portals
• Service enablers, e.g.: - professional services
• Web agents
- data management
• Commerce service providers
- affiliate programs • Support enablers, e.g.:
• Virtual trading communities
- payment systems/transaction clearing
•PRELIMINARY
•Internet penetration in both consumer and business markets is significant.
•Consumer
•CAGR •(1997-2002E)
•1%
Internet Penetration
•Business
•>1,000 employees •100-1,000 employees •<100 employees