空中客车

Buqian 1012040105Teacher: Clinton HendryEnglish writing5th March 2012AirbusAirbus is an aircraft manufacturing subsidiary of the European Aeronautic Defence and Space Company. It was set up in 1970 in France by Germany France Spain and Britain. It is a global company, which has many subsidiaries around the world such as in America China Japan and even the Middle East. It firmly controls about half of the orders of the world’s civil aircraft. There are about 57 thousand employees distributing around the world. The turnover of this company is 30 billion Euro. It not only has a long history but also one of the most competitive companies in the aircraft industry. It must have a bright future by virtue of its corporate philosophy and advanced technology.Airbus has more than 40-year history. In the mid-1960s, tentative negotiations commenced regarding a European cooperative approach. Individual aircraft companies had already envisaged such a requirement;in 1959 Hawker Siddeley,which was a group of British manufacturing companies engaged in aircraft production, had advertised an "Airbus" version of the Armstrong Whitworth AW.660 Argosy, which would "be able to lift as many as 126 passengers on ultra short routes at a direct operating cost of 2d. per seat mile. A request for funding was made to the three governments including France Germany and UK in October 1966. Airbus Industry was formally established as an Economic Interest Group. It began as a consortium of European aviation firms to compete with American companies such as Boeing, McDonnell Douglas, and Lockheed.Boeing’ market share in civil aircraft industry was encroached by Airbus. They enter into rivalry with each other over the orders around the world. In 2001, Airbus has reached another milestone in the history of its achievements. It becomes an independent integrated enterprise. The European Aeronautic Defence and Space Company and British Aerospace Corporation transited all of the assets in the original Airbus to a new joint venture. Airbus is owned by the European Aeronautic Defence and Space Company. 2003 is a very important year for Airbus because its aircraft delivery status was more than its rival Boeing for the first time till the end of August. Airbus proudly announced that they were no longer the challenger but the leader of aircraft industry after 30 years development. Airbus gets stronger and stronger during these years.Airbus owns the most advanced airplanes in the world. Its products serve many people in many countries. Airbus launched its best-selling single-aisle product line with the A320, which continues to set industry standards for comfort and operating economy on short- to medium-haul routes. The A320 family includes the A318, A319, the A320 and A321 four kinds of aircraft, the four aircraft have the same basic cockpit configuration, the pilots receive the same flight training can be driving more than four different aircraft. This universal design also reduces maintenance costs and spare air material inventory. The pilot's maneuvers are converted into electronic signals, and the signals are processed through computer and then drive hydraulic and electrical devices to control the aircraft posture. This is the first large passenger aircraft using fly-by-wire flight control system. The A320 is a truly innovative aircraft, It established a new standard for single-aisle aircraft. Due to the wide cabin, A320 provides passengers with greater comfort, and thus it has wider seats and more spacious cabin space than its competitors, which fly farther, faster, and thus has a better economic use.The A320’s advanced technology includes the extensive use of weight-saving composites, an optimized wing that is 20 per cent is more efficient than previous designs, a centralized fault display for easier troubleshooting and lower maintenance costs, along with Airbus’ fly-by-wire flight controls. Advantages of the fly-by-wire controls – which were pioneered on theA320 – are many. They provide total flight envelope and airframe structural protection for improved safety and reduced pilot workload, along improved flight smoothness and stability, and fewer mechanical parts. Airbus has developed a new interior for the A320 and its other family members that brings a fresh new look to the cabin, a significant increase in overhead stowage, a noticeable reduction in noise, and introduces options for ambience lighting. An added advantage is this updated interior’s lower weight. This is only one product of this great company, but this is also one of the most representative products.To a great extent the reasons why Airbus can score tremendous achievements is concerned with its corporate philosophy and culture. Airbus’ corporate culture bases on reform, innovation and free thinking. Their organizations retains cultural and language diversity but also ensures the cross-border working forms can woke smoothly, thus it becomes the main wealth of the company’s development. From the outset, the Airbus adheres to the business philosophy that is listening and meeting the customers’ needs. All the new ideas, technologies and materials are designed to create a more comfortable and effective aircraft to meet passenger expectations and demand of the airline, so that the company’s market shar e can increase. In the history of the developmentof the Airbus, cooperating with the partners coming from differentcountries is an important factor to its success. “This is a great move, but also a difficult thing” said Barbara the director of Airbus’ public relations. Merging together several companies that within a country is quite difficult, let alone combining many companies that from different countries. However, there is a point all businesses are aware of that if not merge together, they do not have enough power to confront with Boeing and cannot participate in the challenge. In a manner of speaking, every achievement and profit of Airbus are the results of the sincere cooperation. These corporate philosophy and culture help Airbus advance ceaselessly.The world famous aircraft company shows its irreplaceable position with its conspicuous achievements. It achieves its original goal, now it is the most the most powerful competitors of Boeing. Though having a long history, its experience does not hinder its free thinking. It is still a creative corporation. It provides us many kinds of comfortable and progressive planes. The blending of diverse cultures makes Airbus more comprehensive than other companies. Another factor that helps Airbus successful is that it pays attention on the importance of the customers. It tries its best to meet the customers’ needs. What’s more the sincere cooperation helps Airbus tide over the initial run-in period and become a close cooperation./corporate-information/ /view/166039.htm//view/2701.htm。