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Strategy and Culture in J D WetherspoonIntroductionThis report is about the Strategy and Culture in J D Wetherspoon. J D Wetherspoon was founded by Tim Martin in 1979. It now has over 600 pubs. In the report, it analysis‟s the SPELT and SWOT of the J D Wetherspoon. And it includes the relationship between organization culture and organization behavior in the J D Wetherspoon pub in 1979.External environmentThe SPELT analysis headings are a framework in which environment influences are categorized into six main types: political, economic, socio-cultural, technological, environmental and legal.●Political: political factors include areas such as tax policy, labour law,environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or be provided and those that the government does not want to be provided. Furthermore, governments have great influence on the health, education, and infrastructure of a nation.In the case of J D Wetherspoon reaction, reducing their drinking cocktail pitcher in use, they canceled all price is favorable, drinks liquor greater measures. It has many pubs in there, has been encouraged. So, profits are directly decent a lot. And the Monopolies and Mergers Commission take a ruling about broken the …tied house‟ system, it limited the brewer selling the beer and brewing the beer at the same time.●Economic: Economic factors include economic growth, interest rates, exchangerates and the inflation rate. These factors have major impacts on how businesses operate and make decisions. For example, interest rates affect a firm's cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economyIn the J D Wetherspoon plc, in the start of twenty first century, it was facing much more competition. The retail licensing marking had adapted to the changes in the …tiedhouse‟ system and oth er retail pub chains like Regent Inns and Punch Taverns had been developing their businesses. The supermarket began selling drinks also have influences on the company. And in 2004, it reduce its cocktail has to these sales to produce adverse effect pitcher amount of alcohol.●Socio-cultural: Social factors include the cultural aspects and include healthconsciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a company's products and how that company operates. For example, an aging population may imply a smaller and less-willing workforce. Furthermore, companies may change various management strategies to adapt to these social trends.In the case, J D Wetherspoon plc develops a kind of low ethanol wine to meet people‟s demand about reducing the wine drinking to take attention in their health. And it provides children‟s cutlery with children‟s meals to convenience children. Many of the pubs have family drinking area, where children and adults can eat together.●Technological: Technological factors include technological aspects such as R&Dactivity, automation, technology incentives and the rate of technological change.They can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality, and lead to innovation.In the J D Wetherspoon plc, because of the technological develop, the beer can be bottled and selling, people isn‟t need to drink beer only in the pubs, so this will decrease the sell share of the company. And, J D Wetherspoon plc also has plasma screens and can show TV programmes.●Legal factors include discrimination law, consumer law, antitrust law,employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products.In the case, J D Wetherspoon retails entering the market, represents a company who didn‟t previously exist. The government issued policies to limit the wine drinking, and the Monopolies and Mergers Commission take a ruling about broken the …tied house‟system, it limited the brewer selling the beer and brewing the beer at same time. All of these will influence the J D Wetherspoon plc.SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.Strengths: characteristics of the business, or project team that give it an advantage over others.Weaknesses: characteristics that place the team at a disadvantage relative to others. Opportunities: external chances to improve performance in the environment. Threats: external elements in the environment that could cause trouble for the business or project.There are some guiding principles that J D Wetherspoon management use conductive SWOT.Strengths and weakness are the internal environment analysis. The opportunity and threats are the external environment analysis. The rules for the analysis for J D Wetherspoon:Be specific. Avoid grey areas. If there is a kind of factors can be regarded as power, it can be regarded as weak thinks, this isn‟t specific.Be realistic about the strength and weakness of the organization.Be distinguishing between where organization is today and where it could be in the future.Keep your SWOT short and simple. Avoid complexity and excessive analysis. In the case, during the 1980s and 1990s, they don‟t play music or show TV programs is the strength, but following the showing of Euro 2004 football tournament, this became the weakness of the J D Wetherspoon.Mixed with the current state of expectation, it will cause the distortion of the results.A SWOT analysis is subjective; many of the factors identified within the four boxes are based upon opinion, as opposed to fact. It‟s only be used for consulting.Organizational cultureOrganizational culture is defined as “A pattern of shared basic assumptions invented, discovered, or developed by a given group as it learns to cope with its problems of external adaptation and internal integration" that have worked well enough to be considered valid and therefore, to be taught to new members as the correct way to perceive, think and feel in relation to those problems” Schein. It has also been defined as "the specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholders outside the organization."Shared value become embodied in the organization‟s ideology and act as a quite to behavior and ways of dealing with anxiety. In J D Wetherspoon, it says that people are its best asset. The company satisfies the customers, so this is its organization culture. It has flexible training policy which enables people from all kinds of different backgrounds to join the company.Basic assumption at a very fundamental, almost subconscious, level tells employees how to perceive, think and feel about things. In the case, J D Wetherspoon create a quarter of the space in each establishment is non-smoking.In my opinion, their culture classification is work hard and play hard. Because particular attention is paid to the toilets. Ideas and suggestions are discussed each week in company meeting and staff is rewarded for their suggestions fits for the rituals. They have screens and show TV programs, new outlets will be divided between the J D Wetherspoon and Lloyds No 1 Bar brands fits for the cultural network.The type of culture in J D Wetherspoon plc is Terrence Deal and Allan Kennedy. This type of culture is based on characterizing different four types of organization, based on how quickly they receive feedback and reward after they have done something andthe level of risks that they take. In the J D Wetherspoon, we can know Tim Martin is a big man in his company, he manages the company with his mind and idea, the company is included by the food industry, all the staff work hard every day, and they will have a holiday for several day. So, J D Wetherspoon plc is suiting this culture.The relationship between organization culture and behavior. Organization culture is consistent with organization behavior. Because of their culture classifications is work hard and play, so J D Wetherspoon adopts the suggestions from employees. It providing at least a quarter of the space in each establishment is non-smoking. The organization culture can achieve business objectives and make organization plan.If J D Wetherspoon adopted the process culture, the employees will lose the enthusiasm of working, because the heroes of process culture are the people who fond of procedures. And the employees will loss the pioneering spirit because they do everything must following the rules and procedures. The people in organization are all lack the ability to bend rules. So the different organization culture made the different organization behaviors.ConclusionIn this report, it analysis the PESTEL and SWOT about J D Wetherspoon plc. And it includes the organization culture. After that, it describes the relationship between organization culture and organization behavior. Finally, it analysis‟s the type of culture and uses in J D Wetherspoon plc.Reference/wiki/SWOT_analysis/wiki/PEST_analysis/wiki/Organizational_culture。