电子商务与第三方物流的整合模式

电子商务与第三方物流的有机整合模式

Electronic commerce with the organic integration of third party logistics mode

电子商务作为21世纪主要商业运作模式，为第三方物流提供了广阔的发展空间，同时，第三方物流的发展又为电子商务的实现提供了现实保障，与电子商务整合，将成为第三方物流主要运作模式之一。

E-commerce as the main business model, in the 21st century for the third party logistics has provided a broad space for development, at the same time, the development of third-party logistics and provides the practical safeguard to realize e-commerce, and e-commerce integration, one of the main operation mode will become the third party logistics.

从实际运作状况来看，第三方物流与电子商务的整合主要有以下两种方式：其一是第三方物流作为电子商务组成要素，承担物流作业，完成B to B或B to C中的物流环节；其二是第三方物流通过建设自己的电子商务，为商家与客户之间提供交换信息、进行交易、全程追踪的信息平台，从而实现电子商务与物流的紧密配合。

From actual operation situation, the integration of third-party logistics and e-commerce has the following two ways: one is the third party logistics as the elements of e-commerce, logistics operation, complete logistics tache in B to B or B to C; Secondly, third party logistics by building their own e-commerce, provides the exchange of information between businesses and customers, trading, tracking the whole process of information platform, so as to realize the close coordination of the electronic commerce and logistics.

在我国，表现较为突出的莫过于宝供物流企业集团。宝供早在1997年就开始建立基于Internet/Intranet的全国物流信息管理系统，又陆续完成了运输业务报表自动生成系统、与重点客户信息资源共享系统、运作成本、经营核算、结算信息系统，实现了“客户电子订单一体化运作”的电子商务初步目标，极大地简化了商务流程，提高了业务运作效率。可以说，在电子商务时代，实现业务电子化和网络化是第三方物流企业发展的必然选择。

In our country, the performance is more prominent than treasure for logistics enterprise group. Treasure for as early as 1997 began to set up the national logistics information management system based on Internet/Intranet, has completed the shipping report automatic generation system, with focus on customer information resource sharing system, the operation cost accounting, management, settlement information system, implement the \"customer order electronic integrated operation\" e-commerce preliminary goals, greatly simplifying the business process, improve the efficiency of business operations. Can say, in the era of e-commerce, business to electronic and network is the inevitable choice of third party logistics enterprise development.

（一）电子商务与第三方物流的有机整合模式主要优点

(a) e-commerce and third-party logistics mode of organic integration of the main advantages

电子商务的发展为物流业带来新的机遇。电子商务为物流开拓发展带来新的空间。利用网络技术来完善网络企业的信息系统，实现建立internet的商品物流跟踪、信息处理、提供更完善的网络配送系统。极大地简化了商务流程，提高了业务运作效率。委托来源多、服务的范围广、服务可靠，批量小。系统中加入了信息平台，实现了信息共享和信息交流，各单项实体以信息为指导制定运营计划，在联盟内部优化资源。物流企业对客户的服务需求在第一时间获得，双方可以在最大限度范围内展开合作，实现双赢。电子商务将改变第三方物流的竞争状态，使物流更加高效化、合理化、系统化。

Electronic commerce brings new opportunities for the development of logistics industry. E-commerce logistics to develop a new space. Use network technology to perfect network information system of enterprises, the implementation of the Internet goods logistics tracking, information processing, to provide more perfect network distribution system. Greatly simplifies the business process, improve the efficiency of business operations. Commissioned source, wide range of services, services more reliable and small batch. System joined the information platform, realize the information sharing and information exchange, each individual entity to information for guiding operating plan, internal optimization of resources in the league. Logistics enterprise service for the customer demand in the first place, both parties can within the scope of the maximum cooperation, achieve a win-win situation. Electronic commerce will change the competitive status of third-party logistics, make logistics more efficient, reasonable, systematic.

（二）电子商务与第三方物流的有机整合模式主要缺点

(2) the organic integration of e-commerce and third-party logistics mode main shortcoming

企业既是物流企业，又是电子商务企业，两方面表现都平平，都缺乏竞争力。企业有可能陷入多元化陷阱，缺乏有竞争力的主营业务，也可能由于二者利益相关，物流外包效率低下。二者的结合较为复杂，操作难以到位。有些信息管理方式落后，客户难以实时查询服务情况，工作效率低，比如邮政。我国的物流设施基础比较落后，电子商务物流配送基础设施不完善。大家的传统物流观念落后，缺乏现代物流理念，导致这样的模式物流发展并不是十分顺利。

Company is a logistics enterprise, and enterprise electronic commerce, both in terms of performance, lack of competitiveness. Is likely to trap into a diversified enterprise, lack of competitiveness of the main business, also may be due to both the interests related to logistics outsourcing are inefficient. The combination of both is more complicated, the operation is difficult to put in place. Some of the information management way backward, the customer is hard to real-time query service, work efficiency is low, such as postal service. Relatively backward logistics facilities in China, e-commerce logistics distribution infrastructure is imperfect. Everybody's traditional logistics concepts backward, lack of modern logistics concept, can lead to the development of such a mode of logistics is not very well.

（三）电子商务与第三方物流的有机整合模式适用范围

(3) the electronic commerce and the organic integration of third-party logistics mode suitable scope