连锁企业标准化管理中英文对照翻译材料.doc

连锁企业标准化管理中英文对照翻译材料.doc
连锁企业标准化管理中英文对照翻译材料.doc

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PS中英文对照资料

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独特的品牌战略【外文翻译】

外文翻译 原文 Strategies for distinctive brands Material Source: Journal of Brand Management Author:Judith Lynne Zaichkowsky ABSTRACT Brand identity complements brand equity and it forms an important part of the strategic management of brands. Identity elements include a well-known brand name, logo, font type, symbols, colour, shape, as well as unique product and benefit descriptions. These different elements can contribute to distinct consumer perceptions of various brands in the marketplace and help to differentiate brands from competitors. Brand managers need to start with a vision of what they want their brand to represent and then use the appropriate identity elements to build the brand. Some brand identity components may be influential to choice at the subconscious level of consumers, and therefore the understanding of individual psychological processes of perception and social meaning is required by brand managers. Keywords: brand equity ; brand identity ; logos ; brand names ; packaging INTRODUCTION Much literature in the area of branding has focused on brand equity and its importance to strong brands. Although everyone agrees that understanding and creating brand equity is essential for marketing, very little academic attention is paid to understanding the importance of brand identity and its relation to brand equity and brand management. Brand identity is the visual picture and meaning derived from the visual impact of the brand. For the consumer to identify brands with their respective manufacturers, the brands must be sold with distinctive features supplied by that particular manufacturer. Strong and unique links to one source is what complements and protects brands from being interchangeable in the marketplace. Brand differentiation, or identity, may be achieved through a well-known brand name, logo, typeface, symbol, colour, shape, distinctive design of the package or product, as well as product benefit descriptions known as unique selling points

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企业成本控制外文翻译文献(文档含英文原文和中文翻译)

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外文资料及其翻译

A Wavelet Based Approach for Fast Detection of Internal Fault in Power Transformers The power transformer is one of the most expensive elements of power system and its protection is an essential part of the overall system protection strategy. The differential protection provides the best protection for power transformer. Its operation principle is based on this point that the differential current during an internal fault is higher than normal condition. But, a large transient current (inrush current) can cause mal-operation of differential relays. Then, studies for the improvement of the transformer protection have focused on discrimination between internal short circuit faults and inrush currents in transformers. The magnetizing inrush current has a large second order harmonic component in comparison to internal faults. Therefore , some transformer protection systems are designed to halt operating during the inrush current by sensing this large second order harmonic. The second harmonic component in the magnetizing inrush currents tend to be relatively small in modern large power transformers because of improvements in the power transformer core materials. Also , it has been seen that the fault current can contain higher second order harmonics than the inrush current due to nonlinear fault resistance, CT saturation .the distributed capacitance in the transmission line, which transformer is connected to, or due to the use of extra high voltage underground cables. Various methods have been suggested for overcoming this protection system mal-operation. This paper presents a wavelet based method for discrimination among inrush current, internal short circuit ,external short circuit and energizing and it is not affected by CT saturation and it is able to detect internal faults while transformer energization. Unlike Artificial Neural Network and Fuzzy logic based algorithms. This approach is not system dependent. The operating time of the scheme is less than 10ms. The Daubechies mother wavelet is used with a sample rate of 5 kHz. Then , the differential currents of the three phases are decomposed into two details and only the second level will be considered by using db5 mother wavelet. Discrete Wavelet Transform The wavelet transform is a powerful tool to extract information from the non-stationary signals simultaneously in both time and frequency domains. The ability of the wavelet transform to focus on short time intervals for high-frequency components and long intervals for low-frequency components improves the analysis

企业人力资源管理系统分析与设计 外文翻译

Enterprise Human Resources Management System Design And Implementation Abstract: Human resource management system is the core content of modern enterprise management. With the rapid development of the computer information technology and unprecedented prevalence of electronic commerce mode,the competition between enterprises is turning from visible economic markets to the network. Developing the human resource management system supported by computer technology,network technology and information technology can not only improve the skill of human resource management and the efficiency of the enterprises but also make human resource management modern and decision sciencefic,Modern human resource management uses B/S mode to avoid C/S modes short coming of difficult in maintdning and reusing.According to the functional requirements of the actual project,this article specificly state the analysis of system,the general desigin of the system,the detail design of system and the practice of the system. The development of the system is the practice of MVC design ideas, maing using the Jsp+Servlet+JavaBean form of development.Jsp is the practice of MVC design ideas’view,in charge of receiving/responding the request of the customer.Servlet mainly responsible for the core business control of the whole system is the practice of the vontroller of MVC design idea to take charge of the statistics and rules of the whole system. In the practice of the system, somr open-source projrcts,such as the Ajax technique,JfreChart statements,fileupload technology,has been used. Using the modern human resource management theropy and analysising the actual situation, comparing the current situation of human resource management system, a huaman resource contents of management system basied on the Internet/Intranet has been designed. The main management,attendance management training more efficient statistics. Keywords:human resource management; B/S mode; Open-source projects; MVC mode. 摘要 人力资源管理系统是现代企业管理的核心内容。随着计算机信息技术的高速发展,电子商务模式的空前盛行,企业之间的竞争也从有形的经济市场转向了网络。开发以计算机技术、网络技术、信息技术支持的现代人力资源管理系统,既能提高企业人力资源管理的技术含量和企业的办事效率,也能使人力资源管理能够进入现代化、决策科学化的进程。现代人力资源管理系统采用了B/S模式,可以避免C/S模式的重用性差、维护难度高的缺点和

外文文献及翻译

文献翻译 原文 Combining JSP and Servlets The technology of JSP and Servlet is the most important technology which use Java technology to exploit request of server, and it is also the standard which exploit business application .Java developers prefer to use it for a variety of reasons, one of which is already familiar with the Java language for the development of this technology are easy to learn Java to the other is "a preparation, run everywhere" to bring the concept of Web applications, To achieve a "one-prepared everywhere realized." And more importantly, if followed some of the principles of good design, it can be said of separating and content to create high-quality, reusable, easy to maintain and modify the application. For example, if the document in HTML embedded Java code too much (script), will lead the developed application is extremely complex, difficult to read, it is not easy reuse, but also for future maintenance and modification will also cause difficulties. In fact, CSDN the JSP / Servlet forum, can often see some questions, the code is very long, can logic is not very clear, a large number of HTML and Java code mixed together. This is the random development of the defects. Early dynamic pages mainly CGI (Common Gateway Interface, public Gateway Interface) technology, you can use different languages of the CGI programs, such as VB, C / C + + or Delphi, and so on. Though the technology of CGI is developed and powerful, because of difficulties in programming, and low efficiency, modify complex shortcomings, it is gradually being replaced by the trend. Of all the new technology, JSP / Servlet with more efficient and easy to program, more powerful, more secure and has a good portability, they have been many people believe that the future is the most dynamic site of the future development of technology. Similar to CGI, Servlet support request / response model. When a customer submit a request to the server, the server presented the request Servlet, Servlet responsible for handling requests and generate a response, and then gave the server, and then from the server sent to

品牌营销外文翻译

品牌营销外文翻译文献(文档含中英文对照即英文原文和中文翻译) 译文: 品牌 消费者总有关于产品可用性、质量和可供选择的价格的不完全信息。这样的“不完美的信息”导致他们依靠那些减轻获取产品信息的费用的品牌。由于依靠名牌和伴生的公司名誉,每次购买时,消费者没有搜寻或调查产品就能做出合理的购买。 许多经济学家惊叹这样一个事实:消费者在名牌上投入了如此的信赖。问题是,如同这些经济学家看见的,消费者的信赖给了公司建立超出他们能收取的价格的品牌“市场力量”。因为这些经济学家宣称要“真实地”辨别产品,当公司以独特的名牌、相关的广告和积极的竞争来“区分”他们的产品,他们能够比其他人得到更多。名牌引导消费

者在不同的产品之间进行那些经济学家认为的人为的分别。公司因为品牌而受到尊敬,因此,名牌能使企业在提高价格的情况下而不会失去重大的销售额。 品牌导致消费者经常根据现实世界和“完美的”信息世界之间的比较而付出不必要的多余地的高价,那里同一个行业内的每个公司都承担出售相同的、没有品牌的“同类”产品。这些是在“完善的竞争模型,”作的假定,及有时供经济学家使用的简化的构建。虽然不完美信息是完全自然的和不可避免的。许多经济学家认为完善的竞争的绝佳状态是衡量政策是否理想的评判标准。那是因为在完善的竞争之下公司没有任何力量抬高交易价格。如果公司提高了他们的产品的价格甚至只比市场价格高一分,它都将什么也卖不出去。因此,在完全竞争情况下,消费者不会支付更高一分的价格购买在其他任何地方以更低的价格能买到的相同的产品。毫不奇怪,假定同类产品是理想的,导致以品牌区分产品而减少消费者福利的不正确涵义。那么,反过来,导致由哈佛经济学家爱德华·H 1956年主张的政策——商标不应该被强制执行。 但是,越来越多的经济行业认识到了假定产品是相同的存在着问题。你无法理解由没有下降的品牌效应为其服务的经济目的假定,我们居住在消费者都知晓的完全信息的世界。实际上,消费者没有充分的掌握信息,并且他们也知道他们并没有掌握完全的信息。因此,他们重视公司的名誉——并且他们愿意支付更多在那些一直供应高质量产品、拥有良好声誉的生产商的产品上。通过这种做法,消费者不会不合理行动。他们简单地设法保护自己没有必须用许多时间去学习获得关于各个公

企业绩效管理【外文翻译】

外文文献翻译译文 一、外文原文 Corporate Performance Management Abstract Two of the most important duties of a chief executive officer are (1) to formulate strategy and (2) to manage his company’s performance. In this article we examine the second of these tasks and discuss how corporate performance should be modeled and managed. We begin by considering the environment in which a company operates, which includes, besides outside stakeholders, the industry it belongs and the market it supplies, and then proceed to explain how the functioning of a company can be understood by an examination of its business, operational and performance management models. Next we describe the structure recommended by the authors for a corporate planning, control and evaluation system, the most important part of a corporate performance management system. The core component of the planning system is the corporate performance evaluation model, the structure of which is mapped into the planning system’s database, simulation models and budgeting tools’ structures, and also used to shape information contained in the system’s products, besides being the nucleus of the language used by the system’s agents to talk about corporate performance. The ontology of planning, the guiding principles of corporate planning and the history of ”MADE”, the corporate performance management system discussed in this article, are reviewed next, before we proceed to discuss in detail the structural components of the corporate planning and control system introduced before. We conclude the article by listing the main steps which should be followed when implementing a performance planning, control and evaluation system for a company. 1.Introduction Two of the most important corporate tasks for which a chief executive officer is p rimarily responsible are (1) to formulate strategy and (2) to manage the company’s performance. In this article we examine the second of these tasks and discuss how

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