商务英语一至七章tearm
商务英语灵活应用unit1-5新
商务英语灵活应用unit1-5新UNIT1商业谈判英语01 买卖过招第一回What is important when being interviewed for a job?(1) Information about the company(2) Personal appearanceIs personal appearance important? (Why/Why not?)How do you prepare for job-interviews?What is the most important factor when you accept a new job？02 你来我往价格战1.Is self-confidence essential? (Why/Why not?)2.How are you getting along with your colleagues/ classmates?3.Is it important for the candidate to ask questions at the interview?4.What is important when selecting staff for promotion?(1)A ttitude to work(2)C urrent performance03 把手言欢，契定条款定合约1.What fo you think of the idea of working at home?2.Tell me something about your konwledge of company structureand systems.3. What will you do to further develop yourself/ career?/ What isyour plan in five years?/ What would you like to be doing in five years’time?04 远方来客，带来订单谈代工1.What is important when selecting applicants for a job?Work ExperiencePersonal Qualities2．Is technology useful to you in your work/studies?3.Do you have targets in different stages of your life? Have youachieved them? How do you make progress in achieving them? 05 鱼与熊掌，利弊得失细斟酌1.Is it important to consider opportunities for further promotion?2. What is important when preparing for a job interview?Studying the job advertisementFinding out about the company3. What kind of advice would you give to a new colleague joiningyour company?06 技术转移，互惠互利是基础1.What is important when dealing with complaints from clients?2.What is important when deciding whether to attend aconference?(决定是否出席一场会议时应该考虑什么？)Choice of Venue (地点的选择)Appointed Speakers (指定的发言者)07 争取代理，行销业绩显实力1.What is important when looking for a new supplier?(1) Delivery times(2) Discounts2.How important is it to have a career structure for employees?3.What is important when setting prices for new products?(1) Production costs(2) Competitors’prices08 独家代理，条件谈判要周详1.What is important when dealing with complaints from clients?(1) Offering an apology(2) Suggesting a solution to the problem2.What do you think about people wearing uniforms at work?3.What is important when developing new products?(开发新产品的时候应该注意什么？)Marktet Research (搞市场调研)Costs involved (相关开销)09 代理合约，限期佣金要细谈1.How can you prove your ability of selling?2.How to make a perfect marketing plan?3.How to develop the market?10 运筹帷幄，创造条件掌乾坤1.What are the advantages of learning a foreign language with workcolleagues?2.Do you think foreign language skills will continue to be useful forbusiness in the future?3.Would you like to take part in teamwork for developing program?11 是进是退，拿捏分寸细思量1.What is important when aiming for promotion?(1) Quality of performance(2) Company loyalty2.Talking about company growth, what can we focus on?(1)T urnover(2)P roduction(3)F actories3.How to put a new into new markets?UNIT2 国际贸易英语01 PRICE 价格01-a 市场价格要定位（1）You are at the airport to meet your colleague, Mr. Smith, for the first time. How would you introduce yourself to him?（2）What problems do you think there could be when selling products in another country?01-b 竞争价格最重要（1）Your friend, Mr. Davis, comes to Yangzhou for the first time.He asks you which place he should visit first. Which placewould you recommend?（2）What is important when designing a brochure?Having clear informationUsing picturesGiving contact details01-c 谈判价格要互让(1)You win take a 7-day holiday next week, but you cannot takeyour pet dog with you. How would you ask your Mrs. Bell for help?(2)what is important when delegating work to others?Clear instructionsChoice of person for02 Inquiry 询价02-a 询问资料来了解（1）You are at a business meeting with your boss in his office. You suddenly get a stomachache, and you just c an’t stand it. What would you say to your boss to ask for leave?（2）Do you think a company benefits from holding conferences for his employees?02-b 电话跟进求效率（1）Jack, a foreign friend of yours, comes to borrow a book fromyou. You don’t need the book but you will need it the day after tomorrow. What would you say to him?（2）what is important when deciding whether to buy or rent office equipment?CostSpeed of technological change02-c 互惠条件显诚意（1）You are trying to finish the report assigned by your supervisor, but your colleague with whom you share the office is talking endless on the phone with a friend. Whatwould you say?（2）How important is location to success of a conference?03 Offer 报价03-a 还价立场要坚决（1）Mr. Smith, your boss, just found out you used the office phone to home once. He gives you a copy of the company policy and demands an explanation. What would you say to him?（2）How do you think students can benefit from seminars from a company?03b-还价立场要坚决(1) You’re doing some paperwork for your company,butyourcompany doesn’t work properly. Your friend, Mr. Smithhappens to have a portable computer. How would you ask him to leng it to you for two weeks?(2) What is important when producing marketing plan?Identifying target customersSetting a budget03-c 价格变动定期限（1）What do you usually do in spare time?（2）what is important when promoting a new product?Cost of productAdvertisingFree samples04 Market 市场04-a精打细算忌冲动（1）You are driving Mr. Cave, your client, to the airport, and are often stopped by traffic lights. You try to assure Mr. Cave he won’t miss his flight as you’ve off very early. What would you say to him?（2）Can you think of any things a company could do to help a local college? Why?04-b 携手合作打市场（1）Your friend T om, comes to China for the first time, and he is surprised to see so many bicycles in the city. How would you explain the phenomenon to him?（2）Would you prefer to have meetings face to face or through video conferencing?04-c时常低迷用策略（1）Linda, your friend, will hold a birthday party this Thursday, and you have already accepted her invitation. But yourboss just told you must take a busyness trip abroad on Thursday. How could you explain this to Linda and make her understand why you are unable tomorrow（2）What areas of business would you like to have more experience of?05 sample 样品05-a 封存样品保品质（1）Your friend David, asks you to pick up his parents at the airport, since he has to travel to another city on business. How would you introduce yourself when you meet his parents at the airport?（2）How important do you think practical experience is for business student?05-b 样品种类要清楚（1）Your friend, Mr. Brown, is inviting you to a teahouse after work.However, you don’t feel very well, and you probably will go tosee the doctor after work. What would you say?（2）Do you think modern technology has affected the amount of business travel in recent years?05-c 谈成相对谈买卖（1）What’s your favorite sport?（2）Do you think it’s better to send one person or a team of people on a sales trip?06 Quality 品质06-a 品质保证有制度（1）Suppose that you were late for work today. When you hurled into the office, your boss, David was waiting for you for some important documents. What would you say?（2）Would you like to take a group of student visitors on a tour of your company?06-b 品质分析要谨慎（1）Your friend, John, is a chain smoker. You know that smoking kills. How would you persuade to stop smoking?（2）What kinds of information about a company would not be suitable for a group of student visitors?06-c 品质优异或青睐（1）Your friend, Tom, and you are chatting with other people in a bar. It is very late and you feel very sleepy. However, youdon’t want to leave him alone there since he is not familiar with the place. How would you persuade him to go back with you （2）what is important when preparing to go away on a business trip?Informing colleagues and clientsDelegating essential tasks07 Payment 付款07-a 精打细算谈付款（1）Mr. Louis, from France, is thinking about importing some silk from your company. You are meeting with him for the second time in hope of an order. You know you should impress him more with promised quality and reasonable price. What would you say?（2）do you think magazines are a good way to keep staff informed? 07-b 分期付款好商量(1) It is two hours before you are due to off work, but you have toleave now because your mother suddenly falls ill. How would you ask for leave? Your boss is known for his harshness towardshis employee(2) what is important when choosing an employee promotion?Length of serviceMotivationPerformance07-c 赊帐付款更划算（1）Your boss asks you to take a business trip to Suzhou and asks Xiaoyang, your colleague, to take a trip to Yangzhou, your hometown. You would to know whether you could exchange with Xiaoyang, as you would like to go home to see your mother who has n’t been very well/ How would you put it to your boss?（2）What are the advantages to companies of inviting business students to visit their offices?08 Placing Orders 订货08-a 定单及时好商量（1）You are at a restaurant in London now. You want to have a meal.What do you want to say to the waiter?（2）What is important when meeting foreign clients for the first time?Foreign language skillsKnowledge of cultural difference08-b 灵活处理保定单(1)You are having a chat with Tony, one of your western colleagues,about your weekend plans and asking him if he is interested injoining you. What would you say?(2)What kind of support can companies give to area wherethey arelocated?08-c 长远合作最可贵（1）Mr. Adams is inviting you to a dinner at a famous restaurant.You know, however, yo u have to go to your good friend’s wedding. How do you respond to his invitation?（2）what is important when planning corporate hospitality?Guest listType of event09 Packing 包装09-a 包装条件算成本（1）You are introducing your company to your new colleague, Mr.David. You find that he has somehow misunderstood you.How would you rephrase your statement?（2）Do you think sales people should be allowed to take their families with them on foreign trips?09-b 包装变动要声明（1）You are in a bank, and you think the balance of your savings is not right. What would you say to the bank clerk?（2）What is important when writing a newspaper advertisement fora job vacancy?Description of the workExperience needed ba applicantsthe task09-c 再三叮嘱防出错（1）Your next door neighbor, Tom, often plays noisy musicat night.You find it very disturbing and want to talk to him about it.What would you say?（2）What is important when buying products on the internet?Safe payment systemWide choices of productsQuick delivery10Insurance保险10-a 保险种类要清楚（1）You have something urgent to report to your boss, Mr. Davis.However, he is talking to some else in the office. What would you say?（2）Your boss, Mr.Davis, is telling you what to do while you are traveling to the State. You are not quite clear about what he is saying. Hoe would you ask for clarification?10-b 投保选择很关键（1）One of your colleagues is changing jobs. What would you say to him?（2）Apart from promotion, in what other ways might a company increase sales?10-c 承保范围细思量（1）What difficulties are you find with your English?（2）What is important when organizing job interviews?Time availableNumber of interviewsPreparing questions11Shipping 装船（1）Do you think the skills people learn in one company arealways useful in another company?（2）What is important when considering a job in anther country?Length of contractFinancial advantages of the jobAvailability of language training11-b装运时间很关键（1）How important do you think it is to speak the language of the people you are selling to?（2）Do you think magazines for customers are a useful marketing tool?11-c 精打细算省运费（1）What special qualities do you think a good sales person needs?（2）what is important when designing a company website?type of information to includedifferent language versions12Claims 索赔12-a 索赔通知要及时(1) In what other ways could the company promote the brand?(2) What is important when aiming to increase staff productivity?Offering bonusesCreating a pleasant environment12-b 理智回应求补救（1）Do you think advertising always increase sales?（2）What makes an advertisement effective?12-c 承认失误平风波（1）Mr. Adams has caught a bad cold and has a fever, soyou go to his flat and suggest him go to see doctor at once. What would you say to him?（2）what is important when trying to attact new staff?Competitive wagesCompany reputationUNIT3 接听电话商贸英语01 入门句型（1）（1）Y our friend has just had a baby. You go to the hospital to see her. What do you say?（2）W hat is important when considering a career change?Further study or trainingOpportunities for future promotion02 入门句型（2）（1）W hat would you like to live?（2）T he manufacturing company you work for wants to improve contacts with a local business college. Talk for about two minutes about some of the ways the companycould help the college and decide which two are best.Pay college fees for some studentsProvide work experience for studentsGive regular presentations at collegeGive guided tours of the company03 留言（1）Y ou have just spilled some coffee on a foreigner in a coffee shop. What would you say to him or her?（2）T he company you work for is going to send one employee to an English-speaking country for one month on a sales trip. Talk together for about two minutesabout three of the employees and which one would bebest.Time with companyForeign LanguagesSales ExperiencePersonal Qualities04 难以通话（1）Y ou have just been given a promotion at work. How would you thank your boss?(2)The company you work for has invited a group of business students to spend a day in company. Talk about some of the things the company could arrange for the students and decide which three would be most useful.Tour of administration officesVisit to IT departmentLunch with personal managerVisit to production departmentMeetings with individual employees05 打错电话（1）Y our foreign friend Alice would like you to travel to Shanghai together on the weekend, but you have an important meeting to attend on Saturday morning. What would you say to her?(2)The company you work for wants to launch an advertisingcampaign to increase the sales of brand of sports shoes. Talk about some of the ways to advertise the product.06海外电话（1）Your colleague, John, has borrowed a very expensive book from you and when he returned it, it was in very poor condition with some pages missing. What would you say to him?(3)What problems do you think there could be when saling productsin another country?07长途电话（1）Y our colleague, Mr. Cook, is an American who has an eight-year-old child in America. One day he is very happy and shows you a picture of his little daughter. What would you say?(2) Do you think advertising always increase sales?08 问候和邀请(1)In a library reading room, most of the people are reading quietly; but a couple of girls keep talking and laughing among themselves. How would you express your annoyance?(2)What special qualities do you think a good sales person needs?09 深夜电话(1)You are about to leave home in hurry to catch a train, when oneof your former classmates calls from another city, what would you say to him or her?(2)Do you think there are advantages to a company in havingcontacts with a local college?10 致歉的电话（1）Y ou will take a 7-day holiday next week, but you cannot take your pet dog with you. How would you ask your friend for help? (2) You company is organizing a conference for sales managers working in its offices around the world.You have been asked to help plan the conference, discuss the situation and decide:What information you will need to send to sales managers before the conference.What activities you could organize to help people to get to know each other better.11 取消定位(1)How do you practice your oral English?(2)Your company has been asked to deliver a series of one-dayseminars to a group of business students to help them prepare for working in a large company. You have been asked to help with planning the seminars, discuss the situation and decide: What kinds of information it would be useful to know about the students?What the most useful topics would be.。
商务英语1-businessenglish_第一单元
商务英语/ 对公众说话/ 01应征面谈Introducing Yourself at an Interview找工作时的面试，正是应征单位决定是否要延揽应征者的依据。
在面试中，除需注意衣装合宜之外，得体出众的谈吐实为关键所在。
怎么样的谈话内容和态度，才能使你脱颖而出呢？英文正文Good morning. It's a pleasure for me to be here in front of you to present myself. My name is Jennifer Wong, and I am a candidate for the position of Overseas Sales Representative.My background and work experience are tailor-made for this position. I studied marketing as an undergrad here in Taiwan, and in 1985, I received my MBA from the University of Texas School of Business. For five years now, I have utilized my skills and knowledge as the Assistant Director of Exports for Magic Kitchen Supplies.Action Appliances is a forward-looking company. I am aware that you are expanding into new markets, particularly in the U.S. Thus you are going to need aggressive, take-charge sales representatives. At Magic Kitchen, during my five years there, we expanded our U.S. market share by 25%. This is just one example of my ability to go out there and sell products.A position with your company would be both a learning experience and a great opportunity. I look forward tobecoming part of the Action team. Thank you.中文翻译↑早安。
商务英语初中高级词汇
Unit 1-5Absolute assignment 绝对转让Absolute bond 不附条件的债券Absolute cover 绝对保险额Accept a commission 接受委托Acceptance of the bid 中标A first-hand account 第一手报道Acting manager 代理经理An advance on royalties 预付版税Collective advice 托收委托书Against document 租赁单据Against security 担保贷款Air consignment note 空运托运单Clear the air 消除误会Allowed depreciation 容许折旧额Attendance book 签到薄ATM automatic teller machine 自动取款机Available balance可动用余额Back pay 欠薪Back freight 回程路费Name badge 名牌Bar chart 条形图Base pay 基本工资Bargain basement 廉价商品部Bear market 熊市，卖空市场Bear account 空头账户，投机买卖Bodywork 车身Be bold in pioneering 勇于开拓Brain drain 人才外流Brain trust智囊团Rock one’s mind 绞尽脑汁Budget revenue 预算收入Bureau 司，局，处，所Bureau of budget 预算局Cable advice电报通知Cable remittance电汇Complete balance sheet 综合资产负债表Concentration of offers 集中报盘Everyday concern 日常事务Pricing cost定价成本Contend for 争取Correspond with 与…一致Cost cuts降低成本Cost plus price 加价价格Court of appeal 上诉法院Price crash 削价Cash crop 经济作物Crop farming 种植业Cross acceptance 认付汇票Cross check 画线支票Cross entry 对销记录CV curriculum vitae 简历履历Date bill 定期票据Date deposit 定期存款Debit and credit 借贷Definite appropriation 定额经费Definite policy 明确的保单Degree of cover 险别范围Delay charge 滞纳金Delay debit 过期支出Cashier’s department 出纳科Department manager 部门经理Deputy 代理人，代表，副手，副的Detail account/ledger 明细分类账Difference account 差额，余额Diminishing returns 收益递减Diploma 毕业证书，学位证书，执照Director board 董事会Managing director 常务董事Dirty floating 受限制的汇率浮动Display cabinet 陈列柜Dollar acceptance 美元承兑票据Dollar bill of exchange 美元汇票Doubtful accounts 呆账Education grant教育补助金Emergency circulation 紧急发行Employee benefit fund 员工福利费Employee pension 员工退休金Employee rating员工考核Employment counseling 就业咨询Unit 6-10Entertainment expenses招待费Equipment rentals 设备租金收入Enquiry list 询价单Expire 期满，（期限）终止Express money order 快速汇票Extraordinary budget 临时预算Extraordinary gains and loses 非常损益Faulty/defective goods 次品Fetch 卖得Form contract 标准合同Forward foreign exchange 远期外汇Relief fund 救济款Revolving fund 周转资金Trade gap 贸易逆差General administration division 总管理处Government Bill 政府债券Government budget deficit 政府预算赤字Grade quality 优质，上等质量Hammer out 竭力想出（解决办法等）Hand in one’s notice 递交辞呈Above/over one’s head 难以理解Hearing fee 审理费Heavy advance 大涨价Heavy investment 巨额投资Business history 经营史Hotel Bill 旅行账单House duty 房产税Illegal encroachment 非法占有Immediate assets 流动资本Immediate Cash payment 即期付现The price inclusive tax 含税价Income apportionment 收益分配Income yield 利息收益Information desk 问询处Initial allowance 初期免税额Initial capitalization 首期集资Initial rate 原税率Instruction of payment 支付命令Insurance instruction 投保通知IRS internal revenue service 国税局Invoice clerk 发票管理员Issue market 证券发行市场A monthly journal 月刊Department of justice 司法部Knockdown （价格）极低的Land bank 地产银行Landing charges 起货费/卸货费Late shift 夜班Public lavatory 公共厕所Law expenses 诉讼费Legal entity 合法实体/组织Legal notes 国库券Level annuity 定额年金Level charge plan 平均费用计划Liberal quantity 充足数量Limit entry 有限制进口Liquid assets流动资产Local market 国内市场Lot drawing 抽签Lot size 批量Vending machine 自动售货机Main business lines 主要营业项目Main office 总公司，总店，总办事处Grand manner 高傲的态度Domestic manufacture 国货Manufacturing 制造业Margin call 追加保证金通知Margin 利润，保证金，定金Make amend for 赔偿Make up 涨价，提高标价，赊账Master copy 标准本，原本Master document总单证Material abstract 资料分析Material handling 材料运转管理Printed matter 印刷品Postal mail 邮件Mean yield平均产量means of production 生产资料measure expenditure by income 量入为出measure day-rate plan 定期评奖工资制media coverage 媒体报道medium and small-sized enterprises 中小型企业memorandum invoice 备忘发票method of charging out 报销方法Middle-of-the-range product 普通产品Minimum balance 支票户最低余额Misuse of capital 资金滥用Model agreement 标准合同Model attributes of check 支票的各种方式movement of commodity 商品转手Neat profit 纯利润net price 净价The most favored nation 最惠国Unit 11-15Nil 无，零On the nod 凭信用赊购Normal abandonment正常报废Notepad 笔记本Notice of call催款通知Notice of protest拒绝承兑通知书Object of expenditure支出用途Observe the contract遵守合同Occupation tax职业税Official routine例行公事Official seal公章Opening revenue开盘收入Operation list业务目录Operation routing作业程序Telephone operator话务员Order of the day议事日程Order sheet订货单Organization expenses创办成本Overall balance of payment收支总差额Overall limits全面限额Overall remuneration全部薪酬Overtime加班，加班费Owner of account银行开户人A packer of boxes盒子包装机Packet day邮件截止日期Paper basis/standard纸币本位Part finished product半成品Part performance部分履行Paper hanger开空头支票的人Paper presenting value有价票券Parcel express快递包裹Parcel post邮政包裹Parcel post insurance邮政运输保险Particulars of goods货物明细单Free from particular average平安险Pattern book样品薄Progressive payment分期付款Payment balance支付差额Penalty provision罚款规定Percent balance sheet百分率资产负债表Percent of accounts receivable应收账款百分率Period bill 定期票据Permanent income固定收入Permanent investment长期投资Petroleum石油Picking list清单Piece of foreign exchange外汇汇款Plant capacity工厂设备生产能力Plastic信用卡Point of sale 销售地点Position of account账目情况表Financial position 财务状况Postage邮资成本，邮资Contractual practice合同惯例Prepare budget 编制预算Presentation of claim索赔President of company总裁Principal account本金Principal office总部，总社Out of print绝版，售完Prize bond 有奖债券Probable cost估计的成本Process a loan贷款手续Professional charges公费Progress chart进度表Project appraisals项目评估Proposal form投保单Trade proposal商务计划Pure capital纯资本Pure cost纯成本Quarter day季度结账日Quick assets现钱，速动资产Quick liabilities速动负债Quotation商业行情，报价，牌价，报价单A closing/opening quotation（收盘/开盘）行情Current quotations当前行情，时价Raise the wind筹款Rate tariff运费价目表Rate war价格竞争Realized property已变卖的财产Reasonable standard of life中等生活水平Receipt invoice收讫发票Reception desk前台Record price创纪录的价格Register of receipt收入登记Register of shareholder股东名册Cash register收款机Registration certificate注册证书Regular employee正式员工Regular customer老顾客For rent招租Repair order修理通知单Defective products不合格产品Report form of income statement报告式收益表Request blank申请书，申请单Request for quotations估价申请书Requisition命令，征用，申请领取单Stationary requisition办公用品申请Responsibility costing责任成本计算Responsibility organ主管机构Responsible bidder责任投标人Responsible personality责任人员Retire a bill赎单Review and appraisal审查与评定Book review书评Business rivals商业对手All-round price按行情索要的最高价Rules and regulations规章制度Run up积欠（账款债务等）Running costs日常经营成本Safe box保险箱Safe company信托公司Safety fund安全基金本Safety of income-principal本利安全OSHB The occupational safety and Health Branch职业安全及健康部Fat salary高薪Live beyond salary入不敷出Sales promotion coupon促销优惠券Save up to 20%打八折Savings account存款Amortization分期偿还Pay one’s score付清账目Secondary banking sector二级银行业务部门Secondary occupation第二产业Select quality精选品质Sell a bargain廉价出售Sell at a loss亏本出售Send in account报账，报销Separate account专账Separate statement附加声明Settle claims and debts清理债权债务Settle with creditors偿还债权人Settlement account清偿账款Share in profit分红Show bill 招贴；广告Shut down period停工时期Shut the book停止交易Sick note病假条Sick pay病假工资Sickness benefit病假补助Sink a loan偿还贷款Slow moving滞销Slow season淡季Society for Worldwide Interbank Financial Telecommunication 环球银行金融电信协会Polite society上流社会Sound财力强大的Space expense场地费用Shipping space船位Spacious宽敞的Spoiled material report废料报告单Square deal公平交易Starting price开价Super annuity fund养老基金，退休基金Table money招待费，就餐费，请客津贴Technical account业务账单Technical expertise技术鉴定，技术专长Telegram transfer rate电汇汇率Tight credit信用紧缩Tight money period 高利率时期，信用紧缩时期Tip-top quality一流的质量Total surplus总剩余Transportation allowance车马费，交通津贴Leave in trust委托Umpire仲裁Unemployed capital游资Valuable consideration有价约因，有价值的对价Market value市场价格Job wage岗位工资Waste book流水账Under the wire 在最后期限前Work order生产订单Yen 日元Zero rates of duty 免税Unit 16-20Abate a tax减税Abatement冲销，降低，负税，减税Abnormal profit超额利润Absorb foreign capital吸收外资Absorption costing归纳成本法Accelerated repayment 加速还款Accepting bank/house承兑银行Accommodate a claim接受索赔Accommodation allowance住房津贴Accommodation note空头支票Accounts payable应付账款Accounts receivable应收账款Acknowledge an order确认收到订单Non-core activity非主营业务Promotional activity促销活动Futures and actuals期货和现货Adjourn延期，休会Adjust 理算保险索赔Administer 管理，掌管；实施，施行Adverse balance of payment收支逆差Adverse trade balance贸易逆差Job advertisement招聘启事Affiliated company联营公司Aged debtors长期债务人Overtime allowance加班费Amount declared申报金额Annul 废除，取消Apprentice 实习生，学徒Appropriate 私占，侵吞，挪用Cash on arrival 货到付款Arrival bill到货汇票Arrival notice到货通知Artificial person法人As per根据The Assembly line装配线Tangible assets有形资产Auction拍卖Axe解雇Backdate倒填日期Bad faith欺诈Bank book银行存折Banking银行业务，银行业Batch一批批生产Batch processing批量处理Bill of materials(B.O.M)材料清单Bonus dividend红利股息Brainstorm集体讨论Brand loyalty产品忠诚度Bulk carrier 散装货船Bulletin 公报，公告Buyout买断By-product副产品Canvass游说，向。
商务英语综合教程1短语(Unit1-6)
Writing Effective Business Letters
1 Structure of
2 Formal and
Business Letters
Informal
Follow a professional
Language
Choose the
3 Common
Phrases in
Business Letters
商务英语综合教程1短语 (Unit1-6)
探索商务英语的重要性、基本技巧、常用短语和商务礼仪，以及在商务演示、 写作商务信函、商务谈判、商务社交等方面的技巧。
Introduction to Business Eng lish
• 定义商务英语 • 商务英语的重要性 • 基本商务英语技巧 • 常用商务英语短语 • 商务礼仪
collaborations, and shared
interests.
Exchange business cards
appropriately and follow cultural
Engaging in Small Talk
4
norms for introductions.
Master the art of small talk to
Socializing in Business
Etiquette for Business Dinners
Navigate business dining situations with grace, knowing the do's and don'ts.
Handling Conflicts
Resolve disputes professionally and constructively to maintain positive relationships.
高级综合商务英语1-Unit-7-Mass-customization-彭青龙
1. Lead-in 2. Text A: BMW Drives Germany 3. Text B: How Mass Customization Is
Changing Our World
Case Study
❖MyMuesli, the manufacturer of cereal food, enables the users to customize a food product through online interaction.
❖“Do one’s homework” is an idiomatic expression which means “to study a subject or situation carefully so that one knows a lot about it and can deal with it successfully”.
economy, which is resurgent from economic straitjacket but still hindered by both internal and external counter-forces.
❖Q2: What are internal and external counter-forces which hinder German economy?
Part II Sentence Interpretation
❖ 1. Faced with low-cost competition from Asia and Eastern Europe, he says, “many German firms did their homework, and now they are benefiting from it.” (Line 1, Para. 8)
商务英语口译Unit 1 Price,Quantity,Discount and Commission
• W: Okay, let’s make a contract as soon as possible. • L: Thank you. Wish pleasant cooperation!
小飞守角制作
Part Three
Unit 1 Price，Quantity， Discount and Commission
• L: Yes, certainly, we also hope to open the Canadian market through your company. This way please, I’ll introduce you our best-sellers and new products.
小飞守角制作
Part Three
Unit 1 Price，Quantity， Discount and Commission
• W: Yes, we are also interested in the cooperation with you. This is the first time for us to do business with each other, I expect to reach agreement on everything such as price, discount commission and so on.
商务英语Unit 1
Unit One
Making Contracts
I. Lead in
In international business, the acceptance of an offer or order usually results in a contract. It is important and necessary to sign a written contract, which stipulates the rights and responsibilities of the two parties involved. A contr binding upon both parties after being signed, and both parties must abide by the contract and keep good faith. In general, a contract should explicitly include the following terms of price, quantity, payment, commission, validity of agreement, arbitration and so on.
20. 我方一贯重合同，守信用。 We always carry out the terms of our contract to the letter and stand by what we say. 21. 如果一方不执行合同，另一方有权撤销该合同。 In case one party fails to carry out the contract, the other party is entitled to cancel the contract. 22. 你方是否担心我方不履行合同或者拒不付款？ Are you worrying about the non-execution of the contract and non-payment on our part? 23. 合同一经双方签定即生效。 This contract will come into force as soon as it is signed by two parties.
综合商务英语一册Unit7Business Phone Calls
Speaking
• Slow down, please. • Thanks for calling. • Would you like to leave a message? • This is she. = Speaking! • May I please speak to Mr. Li? • There is a phone call for you. • You’re wanted on the phone.
• Telephone Message • From:_____________
To:_______________
• Date: _______ Time: _____________ • Message:___________________________
__________________________________ __________________________________
Language Focus
• Present progressive • The present progressive is used to denote
(表示) a temporary (暂时的) action or state that began at a previous time and continues into the present time. It is expressed by
Vocabulary
• Learn the following words and complete
the exercise in your textbook.
• guidance staff message negotiation
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第一章：第二章：
1、商品交换与贸易：exchange or terms into English 1、独资企业sole proprietorship
2、世界经济舞台the world economic scene 2、普通合伙企业general partnership
3、国外直接投资foreign direct investment 3、法人legal person
4、多国企业multinational enterprises 4、合股公司joint-stock company
5、商业或投资银行commercial and investment banking 5、董事会board of directors
6、有价证券投资portfolio investments 6、国有公司public corporation
7、金融风险financial risk 7、资本摊缴capital contribution
8、法律文件 a legal document 8、多数股权controlling interest
9、支付差额balance-of-payments 9、优先股股东权preferred stockholders
10、有效经营effective operation or operate effectively 10、公司章程articles of incorporation
第三章：第四章：
1、最终消费者ultimate consumer 1、总体运行overall operation
2、增值价值value added 2、宏观经济学macroeconomics
3、批发商merchant wholesaler 3、微观经济学microeconomics
4、产品花色品种product assortment 4、通货膨胀inflation
5、地方效用place utility 5、扩张性的货币政策an expansionary monetary policy
6、邮售mail-order selling 6、紧缩性的货币政策an restrictive monetary policy
7、专业商店specialty store 7 、货币流通currency circulation or circulation of money
8、现金流量cash flow 8、货币投放量the size of money supply
9、存货控制inventory control 9、经济萧条stagnant economy or economy depression
10、市场分区market segment 10、均衡数量equilibrium quantity
第六章：第五章：
1、市场经济market economy 1、私营企业制度private enterprise system
2、计划经济planned economy 2、垄断性竞争monopolistic competition
3、股市stock market 3、垄断monopoly
4经济力economic market 4、供求规律the law of supply and demand
5、供给力supply force 5、市场价格market price
6、需求力demand force 6、零售商店retail store
7、经济体系economic system 7、公用事业public utility
8、市场价格market price 8、寡头垄断oligopoly
9、购买力buying power 第七章
10、供求均衡the equilibrium of supply and demand 1、商品交易会commodity fair
11、供给量quality supply 2、银行资信证明bank reference
12、价格体系price system 3、商会chamber of comer 4、4、大使馆的参赞counselor 5、信用调查所credit agency
6、不可抗力force majeure
7、胁迫、束缚duress
8、磋商、议付negotiation 9、租船、订船chartering
10、海关放行，结关customs clearance 11、保险单、保单insurance policy。