跨文化交际导论课件1
《跨文化交流》课件
积极参与跨文化交流可以建立更深入、 信任和有效的人际关例
探讨跨国企业在不同文化背景下 顺利合作并实现共赢。
失败案例
分析由于文化误解和沟通问题导 致的商业失败的案例。
从经验中学习
总结成功和失败案例的经验教训， 提出改进跨文化交流的建议。
结论
1 跨文化交流是不可避免的
每个文化都有独特的价值观和行为习惯，理解差异是成功跨文化交流的关键。
语言障碍
语言不仅是交流工具，也是文化的一部分。语言难度可能导致沟通障碍。
误解和偏见
文化差异和语言问题可能导致误解和偏见，影响交流的效果。
如何进行跨文化交流？
尊重他人文化
敬重他人文化是建立 积极跨文化交流的基 础。
了解文化差异
学习和了解不同文化 的价值观和行为准则， 帮助提高交流的效果。
在全球化时代，跨文化交流成为常态，我们 需要主动面对并适应。
2 积极、主动、尊重地进行跨文化交
流将带来更多机遇和好处
《跨文化交流》PPT课件
欢迎来到《跨文化交流》PPT课件！本课程将带你探索什么是跨文化交流，挑 战和方法，并展示其重要性和好处。
什么是跨文化交流？
1 定义
跨文化交流是在不同文化背景下进行有效沟通和相互理解的过程。
2 重要性
跨文化交流有助于打破文化壁垒，促进全球合作和理解。
跨文化交流的挑战
文化差异
重视语言学习
掌握对方语言，包括 基本短语和常用礼节 用语，有助于建立更 好的沟通。
培养跨文化沟通 技巧
学会适应不同的沟通 风格和方式，以及处 理文化差异和冲突的 技巧。
跨文化交流的好处
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促进个人和组织发展
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通过理解不同文化，个人和组织可以获
跨文化交际 课件1
1. What is culture?
On the surface: customs: what the behavior and customs mean to the people who are following them
Li: is often translated as propriety, rite, courtesy, and politness.) Li for Confucius is the greatest principle of living.(博学于文，约之以礼)
Zhongyong: the term had been translated as the Middle way, the Mean, the Constant Mean. Zhongyong does not mean to compromise or take the neutral position in case of conflicts. “the Mean” in the mind of Confucius implies moderation of one’s behavior, and standing “central and balanced” in dealing with management of things or human beings. The Chinese values of harmony, modesty, stability and endurance can all find their roots in the Confucian concept of Zhongyong.
- New economic arena (multinational corporations) - Ever-increasing world population (finite natural
大学跨文化交际ppt课件
3. 面对分歧与冲突：尊重对方观点，妥善 处理分歧，学会妥协与包容。
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4. 实践建议：加强语言学习，提高沟通技 巧，主动参与社交活动，保持开放心态。
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跨文化交际能力的培养与提升
增强文化意识与敏感度
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了解不同文化的价值 观和世界观
深入了解不同文化的价值观和世界观 ，可以帮助我们更好地理解其他文化 ，避免跨文化交际中的误解和冲突。
发展
随着全球化的深入，跨文化交际研究逐渐涉及更多 领域，包括语言学、心理学、管理学等。
当代趋势
如今，跨文化交际能力被越来越多的行业和 领域视为必备技能，如国际商务、外交、教 育等。
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跨文化交际的核心能力
文化敏感度
01 意识到文化差异的存在
02 理解和尊重文化差异
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愿意学习和适应不同文化
语言能力
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关注文化细节
在跨文化交际中，细节往往可以反映 出一个人的文化背景和习惯。增强对 文化细节的敏感度，可以帮助我们更 好地适应不同的文化环境。
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培养文化包容心态
接受并尊重不同文化的差异，以包容 的心态去面对其他文化，可以增强我 们的文化意识，提高跨文化交际能力 。
提高语言能力与交际技巧
Hale Waihona Puke 学习目标语言在不同文化环境中进行决策和解 决问题的能力
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在不同文化环境中处理冲突和压 力的能力
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跨文化交际的挑战与应对策略
文化冲击与文化适应困难
总结词
文化冲击是指人们在接触另一种文化时，由于价值观、信仰、习惯等方面的差异，产生的困惑、恐惧和不安。
详细描述
文化冲击的症状包括孤独感、思乡病、易怒和焦虑等。适应新文化需要时间，正确认识和接受这种变化是克服文 化冲击的关键。
跨文化交际概述PPT课件
• A: Okay, thanks for the information, Let’s get together soon.
• B: I’d love to. • A: Good, I’ll give you a call and we’ll make a date for
lunch. • B: If you want, we can make a date now. When are
• 大众交际（mass communication）一般定义为职业化 的传播机构利用机械化、电子化的技术手段向不特定 的多数人传送信息的行为或过程。
三、交际的要素
• 一个完整的交际过程包含了九项要素： 传送者、制码、讯息、通道、接收者、 解码、回馈、环境及噪音。
四、交际的模式
• 语言是人类最重要的交际工具。 • 语言是人类最重要的思维工具。 • 语言是文化的载体。
农民peasant 龙dragon
凤凰phoenix 猫头鹰owl
孔雀peacock 狗dog
• A、B概念意义相同，A有内涵意义，B无内涵意 义
松柏鹤桃 pine /cypress/crane/peach 梅兰竹菊plum
blossom/orchid/bamboo/chrysanthemum 数字
二、交际的种类
• 内向交际（intrapersonal communication）指一个 人自己脑子里在自我交流活动或是自言自语。
• 人际交际（interpersonal communication）两个人 或两个人以上的信息传受过程。
• 组织交际（organizational communication）在学校、 公司、工厂、机关、军队、党派、群众团体等内部的 传播是组织交际。
跨文化交际PPT演示课件
3. Space and Distance
3.1 Proxemics 3.2 Attitudes Toward Crowding
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3.1 Proxemics
✓ Definition: the study of people’s perception and use of space.
✓ Four categories: intimate, personal, social, and public distance.
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Categories of Distance (cont’d)
• Social Distance (1.3-3m) - colleagues, business partners, people at social gatherings
• Public Distance (beyond 3m) - speaking in public
- direct intrusion into others’ affairs • Shrugging shoulders
- indifferent, powerless, having no secret to conceal
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Postures (cont’d)
• Follow one’s natural habits so often go unnoticed (subconscious in nature)
• May damage your image if you neglect your postures
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2.4 Eye Contact
Direct eye contact • Chinese: avoid • North Americans: appreciate • The British: avoid
跨文化交际ppt
Case 2
During a lunch buffet at a conference in China, Fa Wu, the interpreter of the conference, sat with four foreign participants. They were having a good time talking. When Fa Wu stood up for more food, she asked whether she could bring anything back for them.
Again, the four others said, “No”.
“Oh, please take something. I can’t eat this much food myself.”
The foreigners hrugged and one or two of them even frowned a little.
Everyone thanked her and said “no”. A while later, Fa Wu came back with a plate full of food, and asked whether the others would like to have something from her plate.
Before long, people started calling them at home. David was sometimes away on business trips for a few days, and if someone looked for him, Kathy often would find the conversation awkward.
浅谈跨文化交际课件PPT
结果解读与反馈机制建立
结果解读
对测评数据进行深入挖掘，分析受试者在跨文化交际方面的优势与不足。
反馈机制
建立及时、有效的反馈机制，将测评结果反馈给受试者，指导其进行自我调整与提升。
针对性提升途径推荐
语言能力提升
加强外语学习，提高语言运用能力和跨文化 理解能力。
交际策略训练
学习并掌握有效的跨文化交际策略，提高沟 通效果和解决问题的能力。
特点
跨文化交际具有文化多样性、交 际复杂性、认知差异性等特点， 需要交际双方具备跨文化意识和 能力。
跨文化交际重要性及应用领域
重要性
跨文化交际有助于促进不同文化之间 的交流与理解，推动全球化进程，提 高个人和组织的国际竞争力。
应用领域
跨文化交际广泛应用于国际商务、外 交、教育、旅游等领域，是现代社会 不可或缺的一部分。
尊重当地文化习俗
在跨文化交际中，要尊重当地 的文化习俗和价值观念，避免 触犯当地的文化禁忌，以建立 良好的企业形象和品牌形象。
06 跨文化交际能力测评与提 升途径
测评方法介绍及实施步骤
测评方法
包括问卷调查、口头表达、角色扮演、 模拟场景等多元化测评手段。
实施步骤
设计测评方案、选择测评工具、组织 测评过程、收集与分析数据。
失败案例反思及教训总结
案例一
某跨国公司因文化差异导致沟通障碍。由于该公司未能充分了解和尊重不同文化背景下的沟通方式和 习惯，导致团队成员之间出现误解和冲突。这提醒我们，在跨文化交际中，要增强文化敏感性，避免 沟通障碍。
案例二
某国际企业在海外市场遭遇文化冲突。该企业在进入海外市场时，未能充分考虑当地的文化特点和价 值观念，导致与当地消费者产生矛盾。这告诫我们，在跨文化交际中，要尊重当地文化，避免文化冲 突。
跨文化交际c1ppt课件
Introduction to Intercultural Communication
Chapter 1
.
Self introduction page of the course leader
Prof. Zhu Xiaoshu (Ph.D.) University of International Business and
ICC can include international, interethnic, interracial, and interregional communication.
.
International communication
Communication takes place between nations and governments rather than individuals.
Communication between a Tibetan and a Han
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Interracial communication
It occurs when the source and the receiver exchanging messages are from different races which pertains to physical characteristic.
Economics/
zhuxiaoshu@
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Your final grade components
Attendance 10% Assignments 30% Final exam 60%
跨文化交际chapter 1 introduction and communication (2)
Chapter One A Brief IntroductionⅠ. Introduction1. Questionnaires (extra hand-outs)These two questionnaires are presented as the warming up exercises to check how the students can handle communications in daily practice. Discuss the communicative problems with students and analyze the relevant reasons. Then ask the students some questions.2. Lead-in Questionsⅰ. What do you usually communicate with other people?ⅱ. Have you ever been embarrassed when talking with strangers? Why is that?ⅲ. Do you know how to communicate with foreigners?Tell their conversation partner something concrete and significant about themselves.Look for common interests and shared opinions for a more solid basis of relationship.Individualize the foreigners.ⅳ. Have you come across the cultural shock in communication?3. DiscussionDiscuss the different ways of cultural communication and found out the reasons by analyzing some cases.4．Introduction of Intercultural Communicationa.Cross-cultural communication is also called intercultural communication. “Intercultural Communication”is communication between members of different cultural backgrounds. Intercultural Communication involves different perceptions, attitudes, and interpretations. Intercultural Communication is an interdisciplinary field which includes anthropology, cultural studies, psychology, and communication.Anthropology(from the Greek word ἄνθρωπος, "human" or "person") consists of the study of humanity (see genus Homo). It is holistic in two senses: it is concerned with all humans at all times and with all dimensions of humanity. In principle, it isconcerned with all institutions of all societies.Cultural studies combines sociology, social theory, literary theory, media theory, film/video studies, cultural anthropology,philosophy and art history/criticism to study cultural phenomena in industrial societies. Cultural studies researchers often concentrate on how a particular phenomenon relates to matters of ideology, race, social class, and/or gender.Cultural studies concerns itself with the meaning and practices of everyday life. Cultural practices comprise the ways people do particular things (such as watching television, or eating out) in a given culture. Particular meanings attach to the ways people in particular cultures do things.Psychology is an academic and applied field involving the study of the human mind, brain, and behavior. Psychology also refers to the application of such knowledge to various spheres of human activity, including problems of individuals' daily lives and the treatment of mental illness.For instance, if you talk with your American teacher, intercultural communication takes place. If you interact with a Japanese student, there is intercultural communication.It takes place everywhere.Intercultural communication dates back to thousands of years ago. A long time ago, when people started intermingling with each other, when people were having trade relations with each other, there was intercultural communication. A very good example is the Silk Road.b. Reasons for us to learn cross-cultural communication:Modern means of communicationNow jet planes fly everywhere. It used to take a month to travel from Shanghai to Los Angeles. But now, it takes only twelve hours. It is much easier for people to move from one country to another. People of different countries and races get together much oftener than before. Besides, people get in touch with each other in various ways, including the telephone, the internet, the satellite, etc.Sophisticated communication systems have also helped to increase intercultural communication.Global villageThis means multinational companies now operate in many countries in the world.They employ people of different ethnic groups and of different countries.Actually some multinational companies make a point of employing people from different countries. They don't use people from just one country because their company is a multinational company and they want to use people from different countries. People everywhere need to learn about other cultures. They need to know their neighbors. They need to know how to get along with them and how to solve problems that inevitably arise. To do this it is necessary to learn how to communicate across cultures or how to do culture.Mass migrationMillions of people now move across national boarders every year. All these contribute to the fact that intercultural communication is now a daily occurrence.Its importance is now being recognized by an increasing number of people. The United States is a “melting pot”. Many young Americans no longer accept the melting pot image, because it includes the idea that people lose their home cultural identities, traditions, and values when they become Americans. We now replace the melting pot with mosaic. A mosaic is made up of diverse materials or elements that keep their original character when they are combined to create a new design. This new image expresses the idea that part of the American way of life is respect for cultural diversity.c. ApplicationIt can be applied in the training of business executives and technicians, particularly for those who go overseas. And they have to encounter a lot of cultural problems, so they have to be trained before they are sent overseas.Otherwise they would not be able to work effectively.And then there is the training of new immigrants and foreign students. This is done both in the United States, and also in countries like Australia.And then there is multicultural education because at American schools and also at some of the British schools, the pupils, the students are from different ethnic groups, and they have different cultures. So they have to be given what is calledmulticultural education. And also in foreign language teaching, intercultural communication is very important. Finally, it is useful for improving general cultural awareness.Ⅱ. Communication1.Types of Communicationa)human communicationHumans communicate in various ways. We speak, use body languages,intentionally or unintentionally communicate each other in either formal orinformal ways. (formal&informal, oral&written, intentional&unintentional,verbal&nonverbal)b)animal communicationResearchers have discovered that animals share with humans a number ofcharacteristics, including those associated with attraction and mating,territoriality, rivalry and play, familial ties, colony organization, division oflabor, and numbers of other traits that we once assumed were uniquely“human”. (animal language)c)human-animal communicationnon-word soundbody languaged)human-computer communicationInformation that was once conveyed verbally through stories and myths inancient times is now transmitted through high-tech media. (artificiallanguage)e) machine-machine communicationartificial language: codes2. Compare and ContrastGreetingsDialogue 1Friend: Hi, George, have you met Bill?George: No, I haven’t. Hi, Bill.Bill: Hi! How ya doing?Dialogue 2香港人到現在一見面還是會問：“食咗飯未？”意思就是吃過飯了嗎。
跨文化交际ppt课件
--Reading the textbook and other related materials (assigned by the teacher or found/searched by you upon the teacher’s request)
--Regular attendance of the classes
--To help you become a better intercultural communicator. You will learn this partly by studying more about the process of intercultural communication and also about the factors that affect that process. However, even more important, you will develop new skills and thinking habits that will help you make sense of foreign cultures and their people, especially of things Westerners do which may seem strange, puzzling, or even bad.
strange. I decided to go to a park, and there I met several Chinese students. They started talking with me in Chinese, and I was happy to finally have a chance to practice speaking in Chinese with real Chinese people, and maybe also to make some Chinese friends. At first they asked me some pretty easy questions about how long I had been in China, what country I was from, and so forth. But then the questions started getting more complicated and harder for me to understand and answer; also, sometimes when I was struggling to answer a question the students would laugh. That kind of bothered me, and I felt like they were making fun of me. Then one of the students said something that I thought was a little weird. “Wo men zuo pengyou ba.” I mean, I did originally hope to make friends with them, but I didn’t expect someone I hardly knew to just say “Let’s be