实用英语综合教程第三册教案
实用英语综合教程第三版第3册教学设计
实用英语综合教程第三版第3册教学设计前言英语是世界上使用最广泛的语言，掌握好英语不仅可以参与到国际交流和合作中，而且还可以为自己的职业发展打下坚实的基础。
为此，在语言教学中，编写一套好的英语教材是至关重要的。
本文将介绍《实用英语综合教程》第三版第3册的教学设计。
教学目标本教材的学习目标是让学生掌握英语中的基本语法和常用词汇，并能在实际交际中应用所学知识。
具体目标如下：•熟练掌握英语中的基础语法，包括句子结构、时态、语态、虚拟语气等；•完成60个话题的学习，掌握2000个常用单词和词组，并能够熟练运用；•培养学生在实际交际中运用英语的能力，提高他们的口语表达和听力理解水平。
教学内容本教材总共包括10个单元，每个单元有6个话题，教学内容包括基本语法、单词和词组学习以及听、说、读、写训练。
Unit 1话题介绍Storytelling学习重点时间状语从句、宾语从句、定语从句的使用和区别；复习练习基本的单词拼写和语法知识。
学习方法1.阅读教材中的相关内容；2.完成教材中的练习题；3.利用学习软件进行单词和语法知识练习。
教学成果学生能够熟练掌握时间状语从句、宾语从句、定语从句的使用和区别，准确运用单词拼写和语法知识。
Unit 2…教学评估为了评估教学效果，需要设置一系列教学评估方法，以确保教学目标的完成度。
具体评估方法包括：1.定期进行听说读写测试，以了解学生的英语水平及进度；2.课堂表现评估，对学生的课堂参与、听讲、互动等方面进行评估；3.考试评估，使用考试方式对学生进行全面测试。
教学反思教学过程中需要反思自己的教学方法、教材内容、学生学习情况等，及时调整教学进度和教学方法，以提升教学效果。
总结《实用英语综合教程》第三版第3册是一套适用于大学英语教学的教材，通过对基础语法和常用词汇的学习，培养学生运用英语的能力，提高他们的口语表达和听力理解水平。
在教学中，需要制定合理的教学目标和教学方法，并通过多种评估方式对学生进行评估，及时调整教学进度和教学方法。
21世纪大学实用英语综合教程第二版第3册教学设计
21世纪大学实用英语综合教程第二版第3册教学设计一、教学目标本教学活动的主要目标是提高学生在口语、听力、阅读和写作等方面的英语综合能力。
通过本次教学，学生将学会：•学习并运用一些高级的英语词汇、语言表达及语法知识，以突破日常英语交流的限制；•发展英语口语会话技能，提高口语交际能力和听力理解力；•提高英语阅读理解和写作水平，通过对文章中的主要内容和思想的深入掌握，帮助学生进一步提升自己的语言特长；•增强自我学习和团队合作能力，感受共同合作和交流的乐趣。
二、教学内容教学内容主要包括以下部分：1.单元学习–单课文学习–语言点学习2.口语会话练习–组织课堂对话活动–组织角色扮演活动3.阅读理解和语言表达练习–完成阅读理解题目–组织小组讨论活动4.写作练习–组织英文写作训练–个人写作作业三、教学方法本次教学中将主要采用以下教学方法：1.任务型教学–课堂上进行个人或小组任务训练，提高学生的参与性和话语能力；–鼓励学生积极提出问题和进行自主思考，在众人中提升自己的表达实力。
2.合作学习法–小组合作学习能够让每个学生充分参与到课堂活动中，促进彼此间的沟通和交流，提高团队成员间的相互协作效率；–让学生在这个过程中体验到学习的乐趣，从而激发他们的学习兴趣和热情。
3.交互式教学法–课堂上教师可以通过语音演讲、互动问答等方式与学生进行交流互动，在一定程度上可以增强师生之间的互动沟通；–学生可以在课堂上积极发言和问问题，从而进一步增强自己的英语表达能力和口语交际技巧。
四、教学评价本次教学将采用以下方式进行教学评价：1.教师评价–通过对学生的课堂表现、书面作业完成情况等进行评估，及时反馈学生的学习状态，制定适当的教学计划；–及时发现学生的学习和表达问题，引导学生思考和分析，并提供适当的帮助。
2.学生评价–在教学完成后，通过针对学生的问卷调查和教学反馈，了解并收集学生对本次教学收获和反馈；–分析学生意见和反馈，及时调整和改进教学方法，提高教学效果。
新编实用英语综合教程第3册教学设计
新编实用英语综合教程第3册教学设计前言《新编实用英语综合教程》是当前国内比较优秀的综合英语教材之一，该教材分为三册，涵盖了英语语音、词汇、语法、听说读写等方面的内容。
本文将围绕第三册展开，提供一些教学设计的方案和思路，旨在帮助相关教师更好地教授该教材，并实现教学质量的提高。
教学目标本教学设计的教学目标如下：1.帮助学生巩固并丰富英语听说读写的基本能力。
2.培养学生运用英语口语和书面语进行沟通和交流的能力。
3.增强学生的综合语言应用能力和阅读理解能力。
4.发挥学生的主体性和创造性，积极参与英语教学活动。
教学内容与步骤第一部分：听力训练教师可以选择第三册中的听力材料，通过听力训练帮助学生提高自己的听力技能，并同时辅之以促进学生的口语交际能力。
具体的教学步骤如下：1.直接放给学生听的录音，让大家跟读练习，帮助学生提高自己的语音感知和表达能力。
2.给学生播放句子或者段落，学生进行理解和回答问题的训练。
3.注意训练中要积极鼓励学生参与，提高学生的运用英语进行口语交际的能力。
第二部分：阅读训练阅读是学习英语的一项非常重要的技能，阅读训练帮助学生巩固词汇和语法知识，培养学生的阅读能力。
具体的教学步骤如下：1.注重培养学生阅读的兴趣，引导学生阅读内容进入学习状态。
2.引导学生进行词汇和语法的理解、掌握和运用。
3.帮助学生提高阅读速度，增强阅读理解能力。
第三部分：口语交际训练口语交际训练是英语教学中不可或缺的一部分，这对于提高学生口语表达能力至关重要。
具体的教学步骤如下：1.教师可在语言教学中创设不同的场景，引导学生进行口语表达训练，比如询问日期、个人信息、健康情况等。
2.引导学生练习口语短语，提高学生口语表达的能力。
3.组织学生进行英语对话练习，帮助学生提高英文交流能力。
教学策略本教学设计中所采用的教学策略有：1.任务型教学策略：通过设置任务的方式让学生获得实践的机会，提高学生的语言运用和综合素养。
2.评价型教学策略：鼓励学生在听说读写的各个方面不断自我评价和检查，形成良好的学习习惯和反思意识。
实用综合教程3(第二版) 电子教案Unit1
《实用综合教程》（第二版）第3册电子教案
Unit 1 The Information Age
Listening
Speaking
II. Speaking Discuss with your partner the advantages and possible problems for young people using the Internet and how we could keep the problems under control. In the space provided below, list the advantages, problems, and solutions. Get ready to present your major points to the class. 1. Advantages: _______________________ 2. Possible problems: __________________ 3. Possible solutions: ___________________
《实用综合教程》（第二版）第3册电子教案
Unit 1 The Information Age
Background Information
Discussion
An individual who has Internet access can: ● communicate directly with anyone else, ● make information available to others, ● find information provided by others, ● or sell products with a minimum overhead cost.
新编实用英语综合教程3课程设计
新编实用英语综合教程3课程设计
一、课程背景分析
实用英语课程的目标是培养学生实际语言应用能力，旨在对学生进行实际操作训练，达到实际语言应用的结果。
在实用英语教学中，新编实用英语综合教程3是一门专注于英语听力、口语、阅读的课程，旨在培养高效的英语应用能力和掌握英语语言的基本知识。
本课程设计旨在完整呈现英语综合教程3的教学内容，整合听力、口语、阅读学习策略，强化学生英语应用能力。
二、课程设计目标
本课程设计的目标是让学生：
•熟练掌握英语的阅读理解技巧及相关词汇知识；
•熟悉目前主流英语口语表达方式；
•提升英语听力水平与口语技巧，合理运用英语表达思想和观点。
三、课程设计步骤
第一步：课程导入（10分钟）
在课程导入中，老师可以通过让学生RCSC模式，即：阅读新闻文章-发现新的新闻词汇-口头表达文章内容-理解文章要义，让学生进入到英语课堂氛围中。
通过这种方式，引导学生进入主题，为后面的学习打下良好的基础。
第二步：教学阅读课文（30分钟）
在这个步骤中，老师应该口头展示课文内容，并加深学生对生词和高频词汇的记忆。
随着学生词汇的提升，老师可以适当加大课文阅读难度，引导学习者由浅入深。
第三步：练习听力（30分钟）
在这个步骤中，老师应该用线上系统为学生放置一个听力测试，测试听力技巧和选择合适的答案的技巧。
通过这种方式，可以加强学生的记忆，提高学生的选项技巧和策略。
第四步：练习口语（50分钟）
在这个步骤中，老师应该分组让学生去完成接受列表。
每个小组应该有一个统一的邀请主题，例如：。
新编大学实用英语三教案
课时：2课时教学目标：1. 学生能够听懂并理解日常生活中的英语口语对话。
2. 学生能够运用所学的词汇和语法知识进行简单的日常交流。
3. 培养学生的阅读理解能力，提高英语阅读速度和准确性。
4. 培养学生的写作能力，能够撰写简单的英语文章。
教学内容：1. 课文学习：第三册第一单元课文2. 词汇学习：课文中的重点词汇和短语3. 语法学习：课文中的语法知识4. 听力训练：课文相关听力材料5. 阅读理解：课文相关阅读材料6. 写作训练：课文相关写作练习教学过程：一、导入（10分钟）1. 教师简要介绍本单元的主题和课文内容。
2. 学生阅读课文，了解课文大意。
二、课文学习（20分钟）1. 教师引导学生分析课文结构，讲解课文中的重点词汇和短语。
2. 学生跟读课文，模仿语音语调。
三、词汇学习（15分钟）1. 教师带领学生复习本单元的词汇，讲解词汇的用法和搭配。
2. 学生通过做练习题，巩固所学词汇。
四、语法学习（15分钟）1. 教师讲解本单元的语法知识，并举例说明。
2. 学生通过做练习题，掌握语法规则。
五、听力训练（15分钟）1. 教师播放课文相关听力材料，学生认真聆听并回答问题。
2. 教师点评学生的答案，纠正错误。
六、阅读理解（15分钟）1. 学生阅读课文相关阅读材料，理解文章大意。
2. 教师提问，检查学生的阅读理解能力。
七、写作训练（10分钟）1. 教师讲解本单元的写作要求，布置写作任务。
2. 学生根据要求撰写英语文章。
八、课堂小结（5分钟）1. 教师对本节课的内容进行总结，强调重点和难点。
2. 学生提出疑问，教师解答。
九、课后作业1. 复习本节课所学内容，完成课后练习题。
2. 预习下一单元课文，为下节课做好准备。
教学评价：1. 课堂表现：观察学生在课堂上的参与程度和积极性。
2. 课后作业：检查学生的课后练习题完成情况。
3. 期末考试：通过期末考试评估学生的学习成果。
新编实用英语综合教程3第三版教学大纲
新编实用英语综合教程3第三版教学大纲一、课程简介本课程是以新编实用英语综合教程3第三版为主要教材，采用听、说、读、写的综合性教学方式，旨在培养学生的英语语言运用能力，提高学生的英语语言素养和跨文化交际能力。
二、课程目标本课程旨在让学生能够在英语口语、听力、阅读、写作各方面得到全面提高，具有以下几方面的具体举措：1.培养学生基本的语言技能，包括听说读写四项；2.提高学生的阅读能力和理解能力，让学生能够从英语中获取信息；3.增强学生的口语表达能力，使学生在英语交际中更加自信；4.培养学生对英语语言的爱好和兴趣，激发其英语学习的积极性和动力；5.增强学生的跨文化交际能力，使学生能够适应不同国家和地区的文化和社会习惯。
三、教学内容和教学方法3.1 教学内容本课程教学内容主要包括以下三个部分：1.教材内容：以新编实用英语综合教程3第三版为主要教材，包括各单元的课文、词汇、语法等方面的内容，以及教材附录的复习练习和听力材料。
2.教外语素材：选择具有实际应用价值的外语材料，如新闻、专题讲座、访谈、电影、音乐等，以便学生在听力、口语和写作方面有更丰富的练习机会。
3.自主学习素材：教师将为学生提供一些外语学习资料，如练习册、辅导书、BBC、VOA等自主学习材料，以便学生掌握更多的英语知识和提高英语语言能力。
3.2 教学方法本课程主要采用以下教学方法：1.任务型教学法：在老师和学生之间形成一个互动的环境，鼓励学生通过各种方式来完成老师布置的任务，如阅读、听力和写作方面的各种活动，使学生更好地掌握语言知识。
2.实践教学法：通过模拟英语语境，让学生实际运用英语，并帮助学生联系实际口语、写作表达，以达到更好的学习效果。
3.互动式教学法：课堂上可以组成小组进行交流和讨论，促进学生与教师和同学之间的交流互动，提高自己的听说读写能力。
四、教学评估方式本课程评估方式主要包括以下几个方面：1.课堂表现：包括学生在课堂上的发言、听课注意力等方面的表现，可以从中初步判断学生的学习态度和学习效果。
新编实用英语综合教程3第三版教学设计
新编实用英语综合教程3第三版教学设计前言《新编实用英语综合教程3》第三版是一本设计用于提高学生英语听、说、读、写的综合教程。
在本次教学设计中，我们将以此书为基础，为学生提供更加完善的英语学习体验。
本教学设计将按照教学活动的顺序，分别介绍每个教学环节的内容和设计思路。
我们将围绕着教材中提供的主要知识点，为学生提供各种学习方式，以帮助他们更好地掌握英语。
教学环节1.听力训练在这个环节中，我们将以录音为基础，逐步提高学生的听力水平。
课堂上我们将播放一些口语对话或短文，学生需要在听完后完成一些听力练习。
这些听力练习既可以是选择题，也可以是填空题，旨在帮助学生更好地理解英语的语音和语调。
同时，我们也可以在这个环节中加入一些英文歌曲或者电影片段。
通过听歌或者看电影来提高学生的听力能力，同时也能帮助他们更好地理解英语的文化背景。
2.口语训练在口语训练环节中，我们将提供一些与教材相关的话题。
学生需要与同桌进行一些简单的对话，从而训练他们的口语能力。
这个环节中，我们还可以加入一些英语演讲或者英文读物的朗读，帮助学生提高他们的发音和语调。
值得一提的是，在这个环节中，我们可以采用一些游戏化的学习方式，提供类似口语角色扮演的活动。
这些活动旨在帮助学生更好地表达自己，并且活跃课堂气氛。
3.阅读训练在阅读训练环节中，我们将提供一些与教材相关的文章。
学生需要独自阅读，并且完成一些相关的题目。
这个环节中，我们旨在让学生更好地理解英语文章，锻炼他们的阅读能力以及词汇量。
同时，我们还可以加入一些词义辨析或者同义词替换的练习，帮助学生更好地掌握词汇。
4.写作训练在写作训练环节中，我们将为学生提供一些英文写作任务。
这些写作任务既可以是短文，也可以是作文。
通过这个环节，我们旨在让学生更好地掌握英语写作技巧，提高他们的写作能力。
在这个环节中，我们可以先提供一些模板或者实例，帮助学生更好地理解写作的结构和语法。
同时，我们还可以在这个环节中加入一些写作讨论，让学生相互交流和学习。
实用英语综合教程第三册教案
An Integrated Skills Course 3ContentsUnit 1 The Information Age (2)Unit 2 Stories of Creation (7)Unit 3 Names (14)Unit 4 Role Models (18)Unit 5 The Business World (24)Unit 1 The Information AgeObjectives:1.Enlarge your vocabulary related to computers and the internet.2.Get some tips about the use of direct speech and indirect speech.3.Practice writing a resume.Procedures:The first period1.Teaching content: study of words and expressions, vocabulary check (B and C)2.Procedures:Step 1--- study of words and expressions in text A;Warm-up Discussion(10 minutes):What can we do on the Internet?(The students will probably have trouble with English expressions related to the Internet. The teacher may allow the students to answer this question in Chinese, and then give the students key terms in English and ask them to express their ideas again in English. Some useful words and expressions can be found in the books. Here are some new words and expressions.Introduce new words on board: (20 minutes)instant:instant milk powder; instant noodlePhrase: the instant(that)… 一…就…I told you the news the instant (that)I heard it.message:Will you take this message to her?Phrase: get the message 明白，领会She said it was getting late. I got the message and left.formal:She invited us to attend a formal dance.Antonym: informalYou can wear casual clothes because this is an informal party.typical:a typical teacher/businessperson/officialbill:a phone /electricity/water/gas billI can’t pay for the books now. Will you bill me(for them)later?mean:He was very mean to me.She is too mean to make a donation.The mean of 7,9 and 14 is 10.join:He joined the army last year.This road joins the two villages.Phrase: join in 参加They all joined in singing the Christmas carols.connect:Will you connect this wire to the television?The two cities are connected by a railway.right away:I want it printed out right away, please.keep in touch:let’s keep in touch.We have been keeping in touch with each other after graduation.keep up with:She likes to keep up with the latest fashions.get in the way of:I’m afraid your bike is getting in the way of my car.at the expense of”He built up a successful business at the expense of his health.Step 2—Practice: Vocabulary Check(B and C)<Page 8> (15 minutes)1)Give students 5 minutes to finish B and C by themselves, then check the answer.You may invite some students to read their answers, and ask them to translate C into Chinese)2)The answer of C:coversational/form/connected/instant/worried/abbreviated/improvement/monitors The second period1.Teaching content: Discussion and Comprehensive of Text A2.Procedures:Step 1--- Warm up(10 minutes)(invite some students to explain the meaning of the difficult sentences of the text A in English or in Chinese, teacher may give them some hints.)Step2--- Language Points(20 minutes)1)Confused: This is an elliptical sentence. An elliptical sentence often appears inspeaking or informal writing when the context makes the meaning clear. More examples:Interesting? You won’t find it interesting if you know what’s going to happen next.2)Your dictionary won’t help you, but our word list will: You can’t find these wordsin your dictionary, but you can find them in our word list.but our word list will: This is an elliptical clause with repetitious elements omitted. The complete clause should be “but our list will help you”.3)I can express my feelings more easily with IM, without the guilty feeling ofstaying in face-to-face: I can express my feelings more easily with instantmessaging because I do not have a bad feeling when I employ angry words online while I will if I use them directly in front of another person.4)Many parents and teachers think children’s in stant messaging habits are takingtheir attention away from more important things: many parents and teachers think that children should pay attention to more important things(such as their studies)but children with instant messaging habits are not doing so because they are too absorbed in instant messaging.5)Staying connected is fine, but an online friendship with a stranger is not: it isgood for children to keep in touch with friends, but it is not good for them to make friends with a stranger on the Internet.6)Many parents monitor instant messaging, either by limiting tome online or bykeeping the computer in a common area: many parents keep close watch on their children’s instant messages. They do so by putting a limit on the time that the children could spend online or by keeping the computer in an area where all family members can go and take a look.7)…i nstant messaging isn’t getting in the way of real life:Instant messaging doesn’t affect real life.8)Even parents and teachers who don’t like IM have to adm it that at least childrenare writing: Even though some parents and teachers don’t like IM, they have to admit the fact that at least children are writing when they use instant messaging.9)Is it at expense of proper English? Does the use of instant messaging affect theproper use of the English language among children?Step3--- practice(15 minutes)Pair work(page 5-6)(Divide the students into groups. Appoint a leader for each group. Encourage the students to take turns speaking in the discussion. Invite some students to answer the questions )Here are some answers:1)Sixty percent of children online.2)Instant messages are typed so fast that users don’t slow down to change intocapital letters, add punctuation, or write complete words.3)No. Sometimes children use it to show angry feelings.4)Monitor instant messaging either by limiting time online or by keeping thecomputer in a common area.5)Children would do nothing but play video games or watch television.V ocabulary Check A(Page 8)The third periodTeaching content: Grammar tips and Text BProcedures:Step 1--- Grammar: Direct Speech and Indirect Speech(Write some direct/indirect speech on the board. Ask students to change it. Here are some examples:) (Time:10 minutes)1)“language has always changed, and it alway s will,” says Baron.Baron says that language has always changed and that it always will.2)They said, “We will spend next weekend at home.”They said that they would spend the next weekend at home.3)“Does he really mean it?” he asked.He asked whether/if he really meant it.4)“Why didn’t you stop him?” he asked.He asked me why I hadn’t stopped him.Explanation of grammar: (15 minutes)人称变化：主语为第一人称的直接引语，变间接引语时，人称要做相应调整，即：第一人称变第三人称，第二人称变第一人称时态变化：直接引语变间接引语时，间接引语的时态要与主句的时态一致。
大学实用英语综合教程(3)教案
Unit 1 Interests and hobbiesBackground knowledgeHobby – EtymologyA hobby horse is a wooden or wickerwork toy made to be ridden just like a real horse (which was sometimes called a “hobby"). From this came the expression "to ride one's hobby-horse", meaning "to follow a favorite pastime", and in turn, “hobby”in the modern sense of recreation. Types of hobbiesCollecting; Games; Outdoor recreation; Performing arts; Performing arts; Scale Modeling / Dioramas; Cooking; Gardening; Reading ManchesterManchester is a metropolitan city in England. In 2007, the population of the city was estimated to be 458,100. Manchester lies within one of the United Kingdom's largest metropolitan areas; Manchester is situated in the south-central part of North West England.BhutanThe Kingdom of Bhutan is a landlocked nation in South Asia, located at the eastern end of the Himalaya Mountains and is bordered to the south, east and west by the Republic of India and to the north by the China. The Bhutanese call their country Druk Yul which means "Land of the Thunder Dragon".Question Answering1.What does the value of collecting involve?The value of collecting involves purchasing or getting a hold of a particular item anchored in the fascination and inclination of the collector.2.What aspects should be considered in determining what gameshould a person engage in?Age, intelligence level, stamina and personality are to be taken into account.3.Give examples of outdoor recreation.Examples would be mountain climbing, trekking, rock climbing, and the like.4.What are hobbyists?Hobbyists make hobbies real things. Hobbyists are people who are passionate about a specific material or an activity.5.Why may hobbyists and professionals attain a mutual advantage?Hobbyists and professionals may actually work out a fusion to attain a mutual advantage.Structure of the TextPart One (Para. 1):How did the word “hobby”originate.Part Two (Para. 2- Para. 4): The author gives an account of three types ofhobby, which are collecting, games and outdoor recreationPart Three (Para. 5- Para.10): The author gives a definition of hobbyists and categorizes them into three levels the beginner, the mainstream hobbyist and the total hobbyist.RetellingHobby stemmed from the time when people started riding a wooden horse as a pastime. There are various forms of hobby, such as collecting stamps, coins, antiques and jewelries. Recreational hobbies are also very popular, like games, hiking, cooking and painting. Hobbyists who are passionate about a specific material or an activity can be grouped into beginners, mainstreams and total hobbyists.Different levels have different degree of their involvement in their hobbies. When hobbyists and professionals work together, they may work out a fusion to attain a mutual advantage. So what’s in a hobby? It is opportunities!Writing表现象的句型1. In recent years, many cities have been faced with the serious problem of….2. In the past five years, many cities have been experiencing an alarming increase in…3. In recent years, …is gaining growing popularity with…4. Recent years have seen a boom in…5. Most of us may have such experience that…6. Now in many countries, a significant proportion of population…. What lies behind the phenomenon inspires people’s interest.CET WritingDue Attention Should Be Given to Spelling (2010June)1. 如今不少学生在英语论坛学习中不重视拼写，2. 出现这种现象的原因是…3. 为了改变这种状况，我认为….Reference to the writing taskNow we are entering a brand new era full of opportunities and innovations, and great changes have taken place in people's attitude towards some traditional practice, especially in the area of English learning , one of which is less attention has been given to spelling by college students . This issue has been brought into public focus and called for further concern.A number of factors could account for the problem, but the following are the most critical ones. First, information is expanding at such an increasing rate that our society is called the one of information. The information is so immense that students haven' t ample energy and time to deal deeply with spelling, and some computer programs, such asword ,have done the spelling checking work for us. Second, the standardized-test oriented way of English learning, in which the high score can be achieved without spelling, put students to the position on which they have the quite reason to ignore spelling.This issue may lead to a number of unfavorable consequences, with the following two the most serious. For one thing, the information would be incorrect when conveyed by hand- writing way and cause some bad effects. For another, we may indulge ourselves in this way of inaccuracy which may influence our attitude of learning or research. The awareness of the importance of this issue should be enhanced and some proper measures should be taken. It is reasonable for us to believe that the situation will be improved in the near future.Unit 2 Life and FashionBackground KnowledgePhil KnightAn American billionaire, and the co-founder and Chairman of Nike Inc. As of 2007, Knight's 35% stake in Nike gives him an estimated net worth of US$9.8 billion, making him the 30th richest American. A native Oregonian, he ran track for coach Bill Bowerman at the University of Oregon, with whom he would co-found Nike.Bill BowermanAn American track and field coach and co-founder of Nike Inc. He was a very successful track coach, training 31 Olympic athletes, 51 All-Americans, 12 American record-holders, 24 NCAA champions, and 16 sub-4 minute milers.The University of Oregon (UO)A public, coeducational research university in Eugene,Oregon, the U.S.A.; the second oldest public university in the state; founded in 1876; offers a broad spectrum of opportunities for learning in the liberal arts and professional programs in architecture, arts, business, education, journalism, law, and music and dance.Blue Ribbon SportsFounded in 1964 by Bill Bowerman and Phil Knight. In 1966 Blue Ribbon Sports opened its first retail outlet selling sportswear, includingthe Japanese made Tiger running shoes. In 1972 the first line of Nike footwear hit the stores. In 1978 Blue Ribbon Sports is renamed Nike Inc. Michael JordanBorn on February 17, 1963; a retired American professional basketball player and active businessman; By acclamation, Michael Jordan is the greatest basketball player of all time; One of the most effectively marketed athletes of his generation and was instrumental in popularizing the NBA around the world in the 1980s and 1990s.Stanford UniversityLocated between San Francisco and San Jose in the heart of Silicon Valley; One of the world's leading research and teaching institutions; Leland and Jane Stanford founded the University and opened its doors in 1891.Question Answering1. Who established an athletic-shoes company that later became known as Nike? And when?2. When did Blue Ribbon Sports officially become Nike?3. When did Nike sign Michael Jordan to endorse the brand?4. How did Nike change the way that athletic shoes were marketed?5. How much money did Nike make in 2006?Structure of the TextPart One (Para. 1): The writer introduces the topic: Philip H. Knightcreated a famous brand Nike.Part Two (Para. 2–Para. 13): How Nike was created and developed into a famous brand.Part Three (Para. 14): Knight resigned as an influential figure.Story RetellingWhen Phil Knight was studying at the University of Oregon, he was coached by Bill Bowerman. After graduating with a bachelor’s degree, Phil went on to study his M.B.A. at Stanford University, which changed his life completely.In the early 1960’s, he and Bowerman started Blue Ribbon Sports, and in 1972, it officially became Nike. The company signed runner Steve to endorse the brand. In the 1980s, Nike signed a contract with Michael Jordan to promote Nike.Nike changed the way how atheletic shoes are marketed in two ways: one is striking major endorsement deals, the other is advertising, thus enabling Nike to gain market dominance. However, it also caused controversy. The company responded quickly by reorganizing its management structure and hiring outside organizations to manage finance and clothing. In 2006, revenue for Nike reached nearly $15 billion. WritingParts of a LetterIn general, letters can be divided into two kinds: a formal letter and aninformal letter. A formal letter has the following six parts, and an informal one has just five parts.Part Two is omitted.•Heading: the writer’s address and the date of writing in the upper right-hand corner•Inside Address: the receiver’s name or title and his or her address below the heading•Salutation•Body•Close•SignatureTips for Business Letter Writing•Define your purpose.•The first paragraph of the letter should introduce the subject matter and either state or imply your purpose in writing.•The body of the letter should consist of one or more paragraphs. It should develop clearly and logically the argument and facts of the case. If there is more than one paragraph, each paragraph should focus on a separate aspect of the subject matter and there should be clear links between paragraphs.•The final paragraph should leave the reader with no doubt about your attitude towards the subject of the letter. It may, for example,spell out what you would like to see happen. It should be positive and unambiguous.•Adopt the right tone.•Adopt a clear layout.•Sincerely or Faithfully?Reference to the writing taskDear Mr. Smith,As soon as I heard of your appointment to the board of directors of your corporation I felt I must write to you to let you know how happy I was about your advancement.I am sure that you will make great progress in your new post because you have a strong sense of responsibility. I hope that with you as the head of your corporation, our business relationship will continue to develop smoothly.Sincerely yours,Wang YingUnit 3 Language and Culture Background KnowledgeAmy Tanborn on 19 Feb. 1952, CaliforniaChinese-American woman novelistmother-daughter relationship;conflicts between the generationsThe Joy Luck ClubThe Kitchen God’s WifeThe Hundred Secret SensesThe Bonesetter’s DaughterSaving Fish from DrowningQuestion Answering1. What does “Language is the tool of my trade”mean?2. According to the author, what are the characteristics of her mother’s language?3. How is the author affected by her mother’s language?4. Why was the author ashamed of her mother’s English when she grew up?Language appoints1.I cannot give you much more than personal opinions on the Englishlanguage and its variations in this country or others. (Para. 1)关于英语在美国或其他国家各种变体，我只能给大家提供肤浅的个人看法。
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渭南师范学院教案2015 ~~ 2016 学年第 1 学期教学系英语系课程名称大学英语III授课对象 14级编导5.6班授课教师李军胜2015年8月30日An Integrated Skills Course 3ContentsUnit 1 The Information Age (3)Unit 2 Stories of Creation (8)Unit 3 Names (15)Unit 4 Role Models (19)Unit 5 The Business World (24)Unit 1 The Information AgeObjectives:1.Enlarge your vocabulary related to computers and the internet.2.Get some tips about the use of direct speech and indirect speech.3.Practice writing a resume.Procedures:The first period1.Teaching content: study of words and expressions, vocabulary check (B and C)2.Procedures:Step 1--- study of words and expressions in text A;Warm-up Discussion(10 minutes):What can we do on the Internet?(The students will probably have trouble with English expressions related to the Internet. The teacher may allow the students to answer this question in Chinese, and then give the students key terms in English and ask them to express their ideas again in English. Some useful words and expressions can be found in the books. Here are some new words and expressions.Introduce new words on board: (20 minutes)instant:instant milk powder; instant noodlePhrase: the instant(that)… 一…就…I told you the news the instant (that)I heard it.message:Will you take this message to her?Phrase: get the message 明白，领会She said it was getting late. I got the message and left.formal:She invited us to attend a formal dance.Antonym: informalYou can wear casual clothes because this is an informal party.typical:a typical teacher/businessperson/officialbill:a phone /electricity/water/gas billI can’t pay for the books now. Will you bill me(for them)later?mean:He was very mean to me.She is too mean to make a donation.The mean of 7,9 and 14 is 10.join:He joined the army last year.This road joins the two villages.Phrase: join in 参加They all joined in singing the Christmas carols.connect:Will you connect this wire to the television?The two cities are connected by a railway.right away:I want it printed out right away, please.keep in touch:let’s keep in touch.We have been keeping in touch with each other after graduation.keep up with:She likes to keep up with the latest fashions.get in the way of:I’m afraid your bike is getting in the way of my car.at the expense of”He built up a successful business at the expense of his health.Step 2—Practice: Vocabulary Check(B and C)<Page 8> (15 minutes)1)Give students 5 minutes to finish B and C by themselves, then check the answer. You mayinvite some students to read their answers, and ask them to translate C into Chinese)2)The answer of C:coversational/form/connected/instant/worried/abbreviated/improvement/monitorsThe second period1.Teaching content: Discussion and Comprehensive of Text A2.Procedures:Step 1--- Warm up(10 minutes)(invite some students to explain the meaning of the difficult sentences of the text A in English or in Chinese, teacher may give them some hints.)Step2--- Language Points(20 minutes)1)Confused: This is an elliptical sentence. An elliptical sentence often appears in speaking orinformal writing when the context makes the meaning clear. More examples:Interesting? You won’t find it interesting if you know what’s going to happen next.2)Your dictionary won’t help you, but our word list will: You can’t find these words in yourdictionary, but you can find them in our word list.but our word list will: This is an elliptical clause with repetitious elements omitted. The complete clause should be “but our list will help you”.3)I can express my feelings more easily with IM, without the guilty feeling of staying inface-to-face: I can express my feelings more easily with instant messaging because I do not have a bad feeling when I employ angry words online while I will if I use them directly in front of another person.4)Many parents and teachers think children’s in stant messaging habits are taking their attentionaway from more important things: many parents and teachers think that children should payattention to more important things(such as their studies)but children with instant messaging habits are not doing so because they are too absorbed in instant messaging.5)Staying connected is fine, but an online friendship with a stranger is not: it is good forchildren to keep in touch with friends, but it is not good for them to make friends with a stranger on the Internet.6)Many parents monitor instant messaging, either by limiting tome online or by keeping thecomputer in a common area: many parents keep close watch on their children’s instant messages. They do so by putting a limit on the time that the children could spend online or by keeping the computer in an area where all family members can go and take a look.7)…i nstant messaging isn’t getting in the way of real life:Instant messaging doesn’t affect real life.8)Even parents and teachers who don’t like IM have to adm it that at least children are writing:Even though some parents and teachers don’t like IM, they have to admit the fact that at least children are writing when they use instant messaging.9)Is it at expense of proper English? Does the use of instant messaging affect the proper use ofthe English language among children?Step3--- practice(15 minutes)Pair work(page 5-6)(Divide the students into groups. Appoint a leader for each group. Encourage the students to take turns speaking in the discussion. Invite some students to answer the questions )Here are some answers:1)Sixty percent of children online.2)Instant messages are typed so fast that users don’t slow down to change into capital letters,add punctuation, or write complete words.3)No. Sometimes children use it to show angry feelings.4)Monitor instant messaging either by limiting time online or by keeping the computer in acommon area.5)Children would do nothing but play video games or watch television.V ocabulary Check A(Page 8)The third periodTeaching content: Grammar tips and Text BProcedures:Step 1--- Grammar: Direct Speech and Indirect Speech(Write some direct/indirect speech on the board. Ask students to change it. Here are some examples:) (Time:10 minutes)1)“language has always changed, and it alway s will,” says Baron.Baron says that language has always changed and that it always will.2)They said, “We will spend next weekend at home.”They said that they would spend the next weekend at home.3)“Does he really mean it?” he asked.He asked whether/if he really meant it.4)“Why didn’t you stop him?” he asked.He asked me why I hadn’t stopped him.Explanation of grammar: (15 minutes)人称变化：主语为第一人称的直接引语，变间接引语时，人称要做相应调整，即：第一人称变第三人称，第二人称变第一人称时态变化：直接引语变间接引语时，间接引语的时态要与主句的时态一致。