企业内训:专业商务英语写作技巧
商务英语写作pdf

商务英语写作以下是一些关键的商务英语写作技巧:1. 明确写作目的:在开始写作之前,要明确你的写作目的。
你想要传达什么信息?你希望读者采取什么行动?明确的目的有助于你更好地组织语言和内容。
2. 了解受众:了解你的受众是非常重要的。
你需要知道他们的背景、知识水平、兴趣点等,以便你能用他们能理解的语言和方式来传达信息。
3. 使用专业术语:商务英语写作中,使用专业术语是很重要的。
这不仅能显示你的专业性,还能确保信息的准确传达。
但是,也要注意不要过度使用术语,以免让读者感到困惑。
4. 保持简洁清晰:商务英语写作应该简洁而清晰。
避免使用冗长的句子和复杂的语法结构。
尽量使用短句和简单的词汇来表达你的意思。
5. 注意语气和语调:在商务英语写作中,语气和语调非常重要。
你需要使用礼貌、尊重的语气,以及正式、中性的语调。
避免使用过于口语化或者情绪化的表达方式。
6. 检查语法和拼写:语法和拼写错误会直接影响读者对你专业能力的判断。
因此,在发送邮件或提交文件之前,一定要仔细检查语法和拼写。
你可以使用语法和拼写检查工具,或者请朋友帮忙校对。
7. 结构清晰:一个好的商务英语写作应该有清晰的结构,包括引言、正文和结论。
引言部分应该简要介绍写作目的和背景;正文部分应该详细阐述你的观点或请求,并提供必要的证据或理由;结论部分应该总结你的观点,并提出具体的建议或要求。
8. 使用正式的语言:商务英语写作需要使用正式的语言。
避免使用缩写、俚语或非正式的表达方式。
使用完整的句子和段落来表达你的意思,并确保语言流畅、连贯。
9. 注意邮件格式:如果你是在写一封商务电子邮件,那么邮件的格式也非常重要。
邮件主题应该清晰明了,能准确反映邮件内容;邮件正文应该分段,并使用合适的字体和字号;邮件结尾应该使用适当的问候语和签名。
10. 不断学习和实践:商务英语写作是一个不断学习和实践的过程。
你可以通过阅读优秀的商务英语文章、参加商务英语写作课程或者与同事交流来提高你的写作水平。
商务英语:商务信函写作技巧

商务英语:商务信函写作技巧1. 引言1.1 概述商务信函写作是商业交流中必不可少的一环。
在现代商业社会中,写好商务信函至关重要,因为它们承载着商业信息和合作意愿。
无论是与客户、供应商还是合作伙伴进行沟通,良好的商务信函能够确保信息传达的清晰性和专业性。
本文将介绍商务英语中写作商务信函的技巧,并提供相关知识来帮助读者在撰写信件时更加有效地表达自己。
1.2 文章结构本文主要分为五个部分:引言、商务英语基础知识、商务信函写作技巧、细节决定成败:格式和排版技巧以及结论与总结。
首先,我们将介绍本文的目的和文章结构。
接下来,我们会通过第二部分了解商务英语基础知识,包括商务信函的概述、其重要性以及对于商业合作的影响。
然后,我们将深入探讨第三部分的主题,即商务信函写作技巧,包括简明扼要地表达意思、注意语法和拼写错误以及使用恰当的商务用语和词汇。
第四部分将关注细节决定成败,涉及正确使用信头信息及日期格式、分段落并使用恰当的标题和标点符号来增加可读性以及选择适当的字体、字号、行距和间距等排版细节。
最后,我们将总结文章的主要观点,并提出结论。
1.3 目的本文的目的是帮助读者掌握商务英语写作中的基本技巧,特别是在撰写商务信函时非常重要的技巧。
通过学习本文所介绍的内容,读者将能够更加自信地应对商业交流中的写作需求,并提高自己在商务领域中的专业形象。
商务信函写作技巧不仅在日常商业活动中发挥着重要作用,而且对于个人职业发展也有积极影响。
因此,具备良好的商务英语写作能力将为读者打开更多机遇,并提升其在职场上获得成功的可能性。
在接下来的章节中,我们将详细讨论商务英语基础知识以及如何应用这些知识来提高商务信函写作水平。
2. 商务英语基础知识:2.1 商务信函概述:商务信函是商业沟通中常用的书面形式,用于传达商业信息和沟通商务事宜。
它通常以正式的语言格式书写,并包含特定的信头信息、日期、收件人地址、称呼、正文内容和落款等要素。
2.2 商务信函的重要性:商务信函在商业合作中起着至关重要的作用。
商务英语写作范文(汇总7篇)

商务英语写作范文1商务英语写作xxx5篇商务英语专业方向主要培养具有扎实的英语语言基础和较系统的'国际商务管理理论知识,具有较强的实践技能,能在外贸、外事、文化、新闻出版、教育、科研、旅游等部门从事翻译、管理、教学、研究工作的英语高级专门人才。
写作是上午英语考试中的重要部分,掌握一定的技巧才能取得高分,下面小编为大家整理了商务英语写作的xxx,供大家参考!xxx1DearThank you for yourorder. At this time we cannot fill your order due to an unexpectedshipment delay from our overseas suppliers.We will hold yourorder for arrival of the merchandise, and ship shortly thereafter. Unfortunately, we cannot provide you with a specific shipping date at this time.Thank you for youranticipated patience in this matter.xxx2DearBecause Mr. Jones isout of the office for the next two weeks I am acknowledging receipt of yourletter dated May 20, l983. Itwill be brought to his attention immediately upon his return.If I may be of anyassistance during Mr. Jones' absence,please do not hesitate to callxxx3DearThe [product name and model number] that you mailedto us for repair was received on [date] We will bereturning it to you as soon as the necessary adjustments are made.We are sorry that youexperienced a problem with our product and want to thank you for purchasing a[name of product]xxx4DearThis is to inform youthat we have carefully reviewed your estimate on the parking lotrefurbishing. We are planning to contract with you for this work.We are unable to letthis contract immediately, as finalapproval of expenditures of this nature must come from the head office in NewYork.DearWe have received yourletter acknowledging receipt of the items we mailed to you and noticing us tocancel shipment of your order for those items which are back ordered.We will be issuing youa refund as soon as we have completed the necessary paperwork for your account.We would like to takethis opportunity to thank you for shopping through [name] Our new [specify] catalogshould be arriving at your home shortly, and I believe you will be pleased by some of the beautiful choicesour buyers have made this season.Thank you for yourpatience and understanding and for providing us with the opportunity to be ofservice to you.xxx5DearThank you for yourkind letter regarding your exceptional treatment by one of our employees.A copy of your letter has been forwarded to the personnel department and willbe included in the employee's file.So seldom is it that acustomer takes the time to write a letter of appreciation, that I feel moved to reward your initiative.Please accept theenclosed certificate, which, when presented, will entitlethe bearer to a ten percent discount on the merchandise being purchased at thattime.This is but a smalltoken of our appreciation of customers such as you, upon whose satisfaction we have been allowed to grow and prosper inthis highly competitive marketplace. Again, on behalf of our entire organization, a heart-felt thank you.商务英语写作范文2商务英语写作xxx英语写作在商务英语考试中是必不可少的,要特别注意格式,下面是小编整理出来的x xx,供大家参考!xxx一:The headhunting process (234words)Dear Mr JacobsI am writing to apply to the position of Sales Adviser for the North East Region which was advertised in Herald International yesterday.Although I am currently working in the Marketing Department of a large multinational, I would appreciate to work for a rapidly expanding young company such as yours.As you can see from my enclosed CV, I obtained an honours degree in Sales and Marketing from Nottingham University in 1994. I thoroughly enjoyed the six months I spent in working in Boots plc as pert of the course. During this time I gained invaluable insights into the nature of sales. After leaving university I initially spent time working for a small local firm before finding my current job and I feel that I am more suited to the dynamics and varied demands of a smaller firm.Not only has my experience familiarised me with the challenges faced by the industry today but, having been brought up in the north east, I know the region, its problems and its undoubted potential. As a result, I feel that I would be able to relate to your customers on both a professional and a personal level.I am available for interview from 15 September and would be pleased to discuss my CV in more detail then,I look forward to hearing from you.Yours sincerelyXXXxxx二:Report writing (235words)Reassessment of job satisfaction: Sue Pearson(PR Dept.)IntroductionThis report sets out to use Workset colours to assess the accuracy of my job description as PR officer and to suggest a number of changes.FindingsIt is clear that there is a difference between the way the company views the job and the reality as I perceive it. Firstly, a number of areas which demand a significant proportion of my time are not mentioned in the official job brief. The segment on the pie chart which provides most cause for concern is the pink sector; this relates to my attendance at a number of meetings which I can contribute little. Another significant area is the grey segment; this refers to the unscheduled time I spend sorting out computer problems. I feel these activities are hampering my core work. As can be seen from the pie charts, the time I spend actively working to meet the goals agreed with my line manager is less than envisaged.ConclusionsThe above discrepancies clearly indicate that my current job brief is inaccurate. RecommendationsI would recommend that my official job brief should be updated using the Workset colours. It would also be valuable to consider the proportion of non-core colours in the pie chart and to investigate whether work in these areas could be carried out by someone else more suited to these tasks.商务英语写作范文32017年商务英语写作xxx商务英语写作是一种商务沟通手段,但是又与传统意义的.写作有着显著的差异。
商务英语写作知识要点

商务英语写作知识要点商务英语写作知识要点01 IntroductionSchool Writing: 1 In the form of essays, 2 To demonstrate the knowledge and language skills,3 Always use complicated structuresBusiness Writing:1 In the form of letters,2 Intended to communicate information,3 Readers and writers are in demand-supply relationship1. Principles of Business Writing: 7CClarity 清晰Correctness准确Conciseness简洁Courtesy 礼貌Concreteness具体Completeness完整Consideration周全2. Logical Organization①因果关系(Cause & Effect) ②时间顺序(Chronological Development)③序列顺序(Sequential Development) ④⽐较(Comparison)⑤⼀般到特殊(From General to Specific) ⑥特殊到⼀般(From Specific to General)02 Layout of Business Letters1. The Essential Parts of a Business Letter:1)Letter head 2)Reference3)Date line 4)Inside Address5)Salutation 6)Body of the letter7)Complimentary Close 8)Signature2. Letter Styles: Full B lock S tyle(齐头式),Indented Style(缩进式)and Mixed Style(交错式)3. Letter head identifies the sender of the letter. It includes:1)Company’s logo 2)Its address and postal codes3)Telephone number, Fax number 4)Internet address, e-mail address5)Telegraphic and telex address 6)A trademark or a brief slogan4. Body of the letter is the actual message of the letter, which begins one blank line below the salutation. It is the most important part of the letter, the written speaker.Principles of the body: Clarity, Consideration, Correctness5. Organization of the body:1)Opening or Introduction 2)Details3)Responses or Action 4)Close6. Optional Parts of the body1)Attention Line 2)Subject Line3)Enclosure 4)Carbon Copy5)Postscript附⾔7. Layout of the Envelope: The Indented Form and theto ensure the grammatical sense. It’s important to use open punctuation consistently in the letter(18)03 E-mail/doc/e815a6a5f524ccbff1218414.html yout of Heading1)T o: (email address of the recipient )2)From: (email address of the sender—usually automatically filled in)3)Date: (automatically filled in)4)Subject (main idea of the message)5)Cc: (carbon copy– recipients whom the author wishes to inform of the message publicly)6)Bcc: (Blind carbon copy- recipients who are secretly being informed of the message)7)Attachment (the files you desire to send along with the message)2. Body: Salutation + Content + Complementary Close + Signature3. Points to ponder when writing1)Write a meaningful subject line.(主题栏意义明确)2)Keep the message focused and readable.(⾏⽂重点突出、排版清楚易读)3)A void attachments.(少发或不发附件)4)identify yourself clearly.(标明⾝份)5)Be kind. Don’t flame.(⼼平⽓和)6)Proof read.(仔细较读)7)Don’t assume privacy.(注意保护隐私)8)Distinguish between formal and informal situations.(分清场合和事宜)9)Respond promptly.(及时回复)10)Show respect and restrain.(宽容限制)04 Good News & Bad News Letters1. 商务信函种类:1)询盘enquiries2)发盘response to enquiries3)订单函order4)订单确认函order acknowledgement 5)确认函confirming letter6)拒绝函declining letter7)礼节函social letter8)建⽴商务关系的信函(买⽅或卖⽅之间)Establishment of business relationship2. General structure of Good News Messages and Neutral Messages——Direct Approach3. Occasions of Direct Approach1)Making enquiries or responses to enquires2)Making orders or order acknowledgements3)Confirming letter 4)Social letters 5)Declining letter 6)Establishment of business relationship4. Structure of Good News Letter:1)Begin with the main point (Introduction)2)Present necessary explanations (Details)3)Cover the remaining part of the objective (Action)(询价)4)End with adapted goodwill (Close)5. Useful sentences for closing of the good news letter:1)Looking forward to hearing from you.2)I hope this information will help you.3)We look forward to receiving confirmation of the reservation.4)It’s great to be worki ng together once again.6. Indirect Approach to Bad News Messages1)Don’t tell the bad news at the beginning.2)Begin with some good news or neutral information.3)Give explanations before releasing bad news.7. General Structure of Bad-news Messages:1)Begin with a buffer缓冲(introduction)2)Explain why the refusal has to be made (details)3)State the refusal (action) 4)Close positively (close)8. State the Refusals1)Make the refusal clear without misunderstanding.2)Offer some constructive and feasible suggestions.9. Close of Bad News Letter:1)Polite 2)Positive 3)Confident4)Do not remind your readers of the negative message.5)Do not apologize for your refusal10.Ways to buffer:1) Showing positive attitude, appreciation2) Showing sympathy and care3) Demonstrating understanding11. U seful sentences for explaining why the refusal has to be made (Present objective, reasonable and convincing reasons. Make the impression that the refusal is necessary and based on careful consideration)1) Had we not gone through careful and thorough in vestigation, we wouldn’t have made such a decision.2) It is on the basis of careful consideration that we made such a decision.12. To be avoided: We mustreject/turn down/refuse/disappoint youY ou surely understand …..We were surprised at your request.Y ou claim / Y ou state in your letter…This is the best we can do05 Complaint Letter1. Inevitable Complaints:1)Improperly filled order 2)Damaged merchandise商品;货物3)Misunderstanding about prices2. Direct approach to Complaints and Claims:Business people want to know as soon as possible when something wrong has happened to their products or services so that they can correct the situation immediately. Directness lends to clarity of purpose and success.3. Types for complaints1)Complaint for Poor Quality2)Complaint for Shortage3)Complaint for Invoice Mistake 4)Complaint for Delivery Delay5)Complaint for Wrong Items6)Complaint for Poor Packaging4. Structure of Complaint letter1)Explanation of Problem + Background Information (what situation, when, color, model No.)help to identify the problem + How Y ou Suffered (if necessary)2)Action required with deadline ( replace the faulty goods, refund the money, repair the goods, etc)3)Warning (strong but polite)5. Reply to Complaint Letter(括号内是句型)1)Explanation the problem + Background(T hank you for your letter of…About our delay ofshipment. We are sorry for not having been able to deliver the goods you ordered o n)2)Action required + Deadline (We take theresponsibility for the mistake and we willarrange for the replacement to be sent toyou within two da ys.) 3)Ending (Poli te We can assure you thatevery effort will be made to ensure thatsimilar erro rs.)6.U seful Sentences for Complaint Letter1)Describe the problem:On examination, we found all the goods were wetted.2)Action Required:Therefore, we are compelled to claim against you. We appreciate your seeing the matter seriously and arranging for the delivery within 5 days.3)Strong Demand:We will ask for the law if you cannot send the goods to us within 10 days.4)Courteous demand for action:In view of our friendly business relations, we are sure that the matter will be settled appropriately06 Persuasion/sales Letter(促销/推销函)1. Approach of Persuasion Letter——Indirect Approach2. General structure——AIDA1) T o Arouse Attention2) T o Create Interesta)Benefits of the goodsb)Choose the right appeal to feature your product or servicec)Appeals mean the strategies you use to present a product or service to your readers.d)Emotional Appeals: How people feel, taste, smell, hear, and see. Strategies that arouse people through love, anger, pride, fear, and enjoyment.(Perfume, candy And food etc.)e)Rational Appeals: Reason---thinking mind. Strategies based on saving money, making money, doing a job better, or getting better use from a product.(Automobile tires,Tools,Industrial ,equipment)3) Desire: T o Convince the readera)Benefits of the goodsb)Point out and stress all the benefits that your product can offerc)Determine the strongest psychological selling point:stressing a product’s benefits rather than its physical features4) T o Motivate Actiona)Ask for orders.b)Offer other incentives that will make your reader responsive: a gift, a limited availability and a discount.c)No-risk guarantee. d)Strengthening words.3. Principles of Persuasion Letter Writing1)Vivid language. 2)Be concrete.3)Focus on central selling point. 4)Use inductive(归纳)approach (deductive演绎).5)S ome ―don’t‖ in Persuasion letter.a)Don’t exaggerate.b)Don’t belittle your reader.c)Don’t speak ill of your competitors.Show the reader what you can do, but not what others can not do!07 Memo/memorandum1. Components of Memo1)HeadingMEMORANDUM / C ompany’s Logo / SloganT o: (reader’s name and job title)From: (writer’s name and job title)Date: (complete and current date)Subject: (what the memo is about, highlighted in some way) ---Informative2)BodyOpening---state the purpose---DirectDetails---Highlighted3) ClosingAction or Conclusive Sentence2. Characteristics of Successful Memos1)Subject Headings 2)Single topic3)Conversational tone—Informal 4)Conciseness---A void Wordy Sentences 5)Visual Signaling:numbers/ bullet s编号?boldface斜体italics斜体?heading3. Three points to A void1)A void abruptness 2)A void over-politeness3)A void unnecessary expressions4. AttentionInside the companyOne topic in one memoWithout company letterhead08 Meeting MaterialPart 1 Notice1. The Nature of Notice1)Purpose: To give information briefly and make the reader follow the message quickly2)Form to expressa)written on a blackboard or bulletin board公告板b)written as a memoc)written as a letter d)written as a postcarde)written in an email2. Types of NoticeMeeting noticeNotice for Greeting New Colleagues Holiday Notice Practice Notice3. Layout of Notices1)Heading (Subject matter or Notice)2)Body (time, place, purpose, materials)Full-blocked formUse asterisks or bullet points or numberLeave spaces between headings and different sectionsUse capitals, bold, italics or underlyingUse sub-headings3)Name and position(右下⽅4)Date(右下⽅4. Language Tone of Notices: Brief; Specific; Eye-catching; Polite5. Useful expressions1)请注意……Please note that…2)我们很⾼兴通知您……We are pleased to inform you…W e have pleasure in informing you that…3)我们想通知您……We would like to notif y you…4)我们特此奉告……We have the honor to apprise you of…5)我们冒昧奉告……We take the liberty of announcing to you that…Part 2 Meeting Agenda6. Difference between Agenda & Schedule:1)An agenda: T opics to be discussed at a meeting; before the meeting is held.2)Schedule: Work timetable.agenda是会议的议程,代办事项表。
企业英语培训教案

企业英语培训经典教案第一章:商务英语沟通基础1.1 简介:介绍商务英语沟通的重要性和基础概念。
1.2 教学目标:理解商务英语沟通的基本原则和技巧。
1.3 教学内容:商务英语沟通的基本原则,包括清晰性、简洁性、礼貌性和专业性。
1.4 教学方法:小组讨论、案例分析和角色扮演。
1.5 教学评估:小组讨论的表现和角色扮演的演示。
第二章:商务电子邮件写作技巧2.1 简介:介绍商务电子邮件的重要性和基础概念。
2.2 教学目标:掌握商务电子邮件的写作技巧和格式。
2.3 教学内容:商务电子邮件的格式,包括邮件头、邮件和邮件尾。
2.4 教学方法:小组讨论、案例分析和写作练习。
2.5 教学评估:学生写的商务电子邮件的质量和准确性。
第三章:商务会议口语技巧3.1 简介:介绍商务会议口语的重要性和基础概念。
3.2 教学目标:掌握商务会议口语的技巧和表达方式。
3.3 教学内容:商务会议口语的常用表达方式和技巧。
3.4 教学方法:小组讨论、角色扮演和口语练习。
3.5 教学评估:学生在角色扮演中的表现和口语练习的准确性。
第四章:商务谈判英语技巧4.1 简介:介绍商务谈判英语的重要性和基础概念。
4.2 教学目标:掌握商务谈判英语的技巧和表达方式。
4.3 教学内容:商务谈判英语的常用表达方式和技巧。
4.4 教学方法:小组讨论、角色扮演和谈判练习。
4.5 教学评估:学生在角色扮演中的表现和谈判练习的准确性。
第五章:商务报告和演讲技巧5.1 简介:介绍商务报告和演讲的重要性和基础概念。
5.2 教学目标:掌握商务报告和演讲的技巧和表达方式。
5.3 教学内容:商务报告和演讲的技巧,包括结构设计、语言表达和演示技巧。
5.4 教学方法:小组讨论、角色扮演和演讲练习。
5.5 教学评估:学生在角色扮演中的表现和演讲练习的准确性。
第六章:国际贸易英语6.1 简介:介绍国际贸易英语的重要性和基础概念。
6.2 教学目标:理解国际贸易英语的专业术语和表达方式。
Business Writing Tips 商务英语写作秘诀

• Your correspondence dated ..... is hereby acknowledged • We are in receipt of your letter dated ..... • We hereby acknowledge • This letter is written by way of responding to yours dated ..... • We are confirming your letter of
• LETTERS
– When handling complaints, show CUSTOMER concern:
• Concern for clients • Urgency • Specific facts • Timetabled actions • Options to resolve • Mailed confirmation • Empathy for them • Respect
Professor COON
• Purpose of business writing is to tell as much as needed for the reader as clearly and as quickly as possible.
– These tips will enable you to:
• Memos
– DO
• Put your most important points first, in logical sequence, especially who it is for, why you are writing and what are the outcomes. • Use headings, lists and pictures when possible. • Check it carefully afterwards for clarity.
公司内部英语培训方案
公司内部英语培训方案1. 引言英语作为全球最广泛使用的商业和通信语言之一,对于企业来说具有重要的意义。
为了提高员工的英语水平和应对国际化竞争的需求,公司内部英语培训方案应运而生。
本文将介绍一个全面的公司内部英语培训方案,旨在帮助员工提升英语能力,实现职业发展和企业目标。
2. 培训目标公司内部英语培训方案的首要目标是提高员工的英语沟通能力和理解能力。
此外,还需要强调提升员工的商务英语技能,包括商务写作、演讲和谈判技巧。
通过英语培训,员工可以更好地与国际客户、供应商和合作伙伴进行沟通,促进业务合作和发展。
3. 培训内容公司内部英语培训方案的内容应根据员工的英语水平和需要进行个性化的设计。
以下是一些建议的培训内容:3.1 英语语法和词汇为了提高员工的英语写作和口语表达能力,可以在培训方案中加入英语语法和词汇的学习。
通过系统的学习和练习,员工可以掌握基本的语法规则和常用词汇,提高自己的语言表达能力。
3.2 商务英语口语商务英语口语培训是公司内部英语培训方案中必不可少的一部分。
培训可以包括商务会话、电话沟通、会议技巧等内容。
通过模拟真实的商务场景,员工可以锻炼自己的口语表达能力和跨文化交流技巧。
3.3 商务写作商务写作是企业中不可或缺的一项技能。
在公司内部英语培训方案中,可以包括商务邮件的写作、报告的撰写以及其他商务文件的编辑。
通过培训,员工可以提高商务英语写作的能力,并学会使用恰当的语言风格。
3.4 跨文化沟通随着企业国际化进程的加速,跨文化沟通成为一项重要的技能。
公司内部英语培训方案可以包括跨文化沟通的培训,帮助员工了解不同文化背景下的沟通方式、礼仪和商务习惯,避免误解和冲突。
4. 培训方式公司内部英语培训方案可以通过以下方式进行:4.1 线下培训传统的线下培训方式包括课堂培训、讲座以及小组讨论等形式。
这种培训方式可以让员工与培训师进行面对面交流,并提供实时的反馈和指导。
4.2 在线学习平台随着互联网技术的发展,许多企业已经采用在线学习平台进行英语培训。
商务英语信函的写作原则及写作技巧 文档
商务英语信函的写作原则及写作技巧商务英语信函是一种常用的商务英语应用文,商务英语信函的内容固然很重要,但表达方式同样重要。
商务英语信函的写作是有一定规范的,即应遵循一定的写作原则,采用一些写作技巧,从而使商务信函表意准确,语言流畅,更易于贸易双方的沟通与理解。
一、商务英语信函的写作原则(一)礼貌原则1.使用you-attitude。
对方观点:首先,它表明作者站在读者的角度看问题,体现作者对读者利益的真挚的关怀、尊重和敬意,维护对方的积极面子,建立和谐的关系;其次,you-attitude 体现一种写作风格,用积极的方式、乐观的态度和愉快的口吻表达观点。
2.使用we。
包容性词汇“we”很适合表达礼貌,维护读者的面子。
作者使用we时,实际上是强调“you”和“me”,更能表达合作的意愿或考虑的是双方共同的利益。
3.使用积极的词汇。
在书写商业信函时,作者可以运用一些积极词汇表达其对读者的关心,体现出维护读者的积极面子。
这样可以激发写信人和读者的共识,巩固双方合作关系。
这些积极词汇可包括很多,如感谢、赞扬、认同、同情、承诺、乐观等。
使用原因状语从句。
提问或解释原因是表达礼貌的方式,4.表明说话者想积极地将听者拉到谈话氛围中,暗示说话者可以帮助听者,或者反之,由此体现双方合作愿景。
5.使用主动语态。
主动语态将施为者置于句子开头,直接传达施为者或作者的善意,满足读者积极面子,由此达到礼貌的目的。
(二)体谅原则商务英语信函写作强调信息沟通的效果,不仅要关注内容的准确与完整,还必须重视对方的反应,要学会站在对方的角度思考问题,只有这样才能获得满意的沟通效果。
首先着重强调对方利益。
在信函中,对方最根本目的是了解他们能获得多少利益及这些利益能否满足他们的需要。
其次应用肯定句代替否定句,强调信息的准确性。
(三)完整原则信息完整对于商务英语信函的写作很重要。
一些在日常行文中常用的如“the above-mentioned”,“the latter”,“respectively”之类的表达方式要尽量少用或不用,尽可能提供完整的信息,使对方易于理解。
企业培训师能力测试题及参答
培训师技能考试试题及参照答案一、如您所在旳公司准备从目前旳生产一线管理人员中(班组长)选拔一批中层管理人员,请您结合本公司旳实际,设计并撰写一份面试考核评价方案,规定其内容涉及人员安排、场合布置等有关方面,并附带面试评价表。
同步,分析出具有什么样人格特性和潜在能力旳人将适合新岗位旳规定。
参答:我司现雇有一千名员工,而在生产车间佔有七百人、在这七百人中,属于生产一线旳管理人员(班组长)共有21人。
由于公司正在扩展业务范畴,增长多类型产品项。
除了要增长直接生产工人外,更需要有一批具生产线工作经验旳人员,进入中层管理阶段,职位有:车间部门经理8人,分别领导8个车间部门。
经验是第一优先考虑旳条件,根据公司领导旳商谈,决定生产一线旳管理人员提高,再予以培训,使他们一方面可获得晋升机会,二方面可节省培训旳时间及成本。
为达到上述旳目旳,本部(人力资源部)制定如下方案。
对比21名员工,进行面试及筛选:1、面试负责人员旳安排:为了能在技术、知识、品格、人际、领导力等方面都能精确,考核、判断出面试者旳水平,故邀请下列主管为面试考核委员:车间总经理,技术部经理,人力资源部经理。
面试将采用半构造化旳内容进行考核,在技术、品格方面设有必问旳题目。
2、面试场合布置等:以予以面试者一种有稳定性、宽松性及舒服性旳环境为原则。
因此建议使用行政大楼B会议室。
(因会议室光线好,窗外阳光透射,使人有一种朝气且舒服旳感觉。
会议台使用长椭圆形,考核员与面试者正面对坐。
测评旳基本项目及面试评价表设计如下:XX公司(中层管理)人员面试评价表我司规定中层管理员,能起承上接下旳作用,一方面要能在技术及管理方面为下属提供增援,另一方面要能对旳执行公司下达旳指令,起领导作用。
因此,唯有现实型、社会型及管理型旳人员才适合此职位,能发挥最高效果。
二、请您结合公司旳实际和对新岗位所需人员能力状况旳分析,设计一份本公司新上岗管理人员旳岗位培训课程计划。
参答:XX公司正在提高产品多元化,质量优质化,并同步拓展海外市场。
商务英语写作中的7C原则
汇报人:
目录
CONTENTS
商务英语写作是一种跨文化交流方式 商务英语写作是商务沟通的重要手段 商务英语写作需要遵循一定的规范和标准 商务英语写作需要注重语言的选择和运用
促进国际贸易交流:商务英语写作是国际商务交流的重要手段,能够促进 国际贸易的发展和合作。
明确主题:在开始写作之前, 要明确文章的主题和目的, 确保读者能够理解并关注文
章的核心内容。
简洁明了:避免使用复杂的 词汇和句子结构,使用简单、 直接的语言进行表达,让读
者能够快速理解。
清晰结构:采用Leabharlann 晰的结构 和段落划分,使文章更加易
于阅读和理解。
具体细节:提供具体、详细 的例子和数据,以支持文章 的观点和论点,使读者更加 信任并理解文章的内容。
• * 错误示例:没有使用适当的结束语,如“Best regards”或“Sincerely”等 • * 正确示例:使用适当的结束语,表达敬意和感谢,同时署名并注明日期
• 案例四:附件的使用 * 错误示例:没有提供必要的附件或提供的附件与邮件内容不相关 * 正确示例:提供必要的附 件,并与邮件内容相关,同时注明附件的名称和内容
• 案例二:邮件正文中的措辞 * 错误示例:使用过于直接或粗鲁的措辞,缺乏礼貌和尊重 * 正确示例:使用礼貌、尊 重和友好的措辞,避免使用冒犯性或攻击性的言辞
• * 错误示例:使用过于直接或粗鲁的措辞,缺乏礼貌和尊重 • * 正确示例:使用礼貌、尊重和友好的措辞,避免使用冒犯性或攻击性的言辞
• 案例三:邮件结尾的使用 * 错误示例:没有使用适当的结束语,如“Best regards”或“Sincerely”等 * 正确示例: 使用适当的结束语,表达敬意和感谢,同时署名并注明日期
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企业内训:专业商务英语写作技巧
明阳天下拓展
培训主题:商务英语信函写作工作会议纪要格式行政公文写作技巧天数:2 天
课程目标:
课程结束时,学员将能做到:
使用专业的商务英文格式写作公文
表述中逻辑严谨、条理清晰、用词规范简明
了解专业写作的步骤,能够按要求充分准备
以学员作品为教学案例,讨论纠错。
使学员的写作技巧在其原基础上有明显提高,避免常见错误的发生
介绍常用商务写作模版
课程大纲:
第一部分:商务写作基础技能
商务写作特点概述
商务写作的步骤与流程
“金字塔”原则与“POWER”步骤
第二部分:E-mail写作技巧
介绍邮件写作的特点、目的、作用和常见错误
分析你的读者,使用适合的语气与正确的词汇
E-mail的结构
英语技能提升:商务英语用词特点
范文分析讨论
写作练习
第三部分:传真与商务信函写作
写作的特点、目的、作用和常见错误
格式化
英语技能提升:主动语态与被动语态、礼貌用语与技巧
范文讨论
写作练习
第四部分:会议记要写作
写作的特点、目的、作用和常见错误
公司常用会议记要模版
英语技能提升:如何礼貌而准确地表达不确定、满意与不满意、同意与不同意
范文讨论
写作练习
第五部分:演示资料写作(PPT)
演示资料写作的特点、目的、作用和常见错误
模版选择、颜色搭配原则、字体字号的选择
数字的表现:柱状图、曲线图、饼型图的使用特点
范文讨论
写作练习
第六部分:商务策划书的写作技巧
了解你的读者,明确写作的特点、目的、作用和常见错误写作前的准备工作及清单
策划书写作窍门
英语技能提升:如何礼貌地回应客户的投诉
范文讨论
写作练习
本文转自明阳天下拓展,转载请注明出处。