宝马公司简介
宝马公司简介英文_英文简历模板
宝马公司简介英文宝马与一些车坛老大哥如菲亚特、福特、雷诺、劳斯莱斯等相比下显得是一间很年轻的造车厂。
下面是小编为你整理的宝马公司简介英文，希望对你有用!宝马公司简介BMW and some car big brother, such as Fiat, Ford, Renault, Rolls-Royce, etc. compared to the next is a very young car factory. But in the 1930s it produced the world's best sports car and limousine, which recovered from the destruction of World War II and the fiscal recession of the 1950s. In the early 1970s, it became one of the protagonists in the world's high-performance and luxury sedan markets and continued to this day. BMW's full name is the Bavarian car factory. It was registered by a company that made an aircraft engine in March 1916. The first successful product of the company was the inline six-cylinder engine designed by Fitz, which was assembled on the German fighter during World War I. German ace pilot Ernst Udter attributed a significant portion of their success to the BMW engine.宝马公司历程In 18 November, the end of the First World War, Germany became a defeated country, their aircraft were "the Treaty of Versailles" as "war weapons" to prohibit the production, so the company carried out a series of reorganization, and the purchase of Healy The manufacture of the Austrian factory, but later found helios motorcycle nothing, almost the BMW dragged down.In 1922, BMW developed the first motorcycle engine, although not adopted, but has set an important direction for the depot, and then in the nuremberg victoria-worke plant to re-create a design by Max Fitz Of the 500ml air-cooled level of thetwo-cylinder motorcycle engine, assembled in the revolutionary r-32 motorcycle, its power is through the drive shaft rather than the chain to the rear wheel, r-32 for the classic BMW motorcycle Set the sample. In 1924, BMW put the r-32 into the market and soon succeeded.Before 1992, BMW in China is not called the BMW, and was translated as "Ba Yier". This is because BMW's full name is "BayerischeMotorenwerkeAG". At that time, although the BMW has been famous in foreign countries, but the Chinese people on the car brand is still very strange. Chinese name changed to BMW, the consumer attention, sales have gradually expanded. "BMW's name highlights the noble luxury with the BMW car, but also with the Chinese traditional title seamless, while pronunciation is also similar to the BMW." BMW's Chinese high-level once explained the "BMW" the origin of the name.宝马公司产品历史The Twentieth Century BMW 315BMW wanted to make his own car, but it did not want to challenge the big Daimler-Benz car at that time, so decided to try some small cars. At that time a factory called Essoni transport industry has a name called Walter Fort (wartburg), later renamed Dixi (dixi) car brand. At that time, Dixi car sales are poor, so to the British Austin (austin) depot to apply for the right to manufacture 7 cars in Germany, 1927 officially put into production, renamed dixi315dai (da that the German version), this by the German customers welcome Of the British and German mixed race, so that the depot rejuvenated. In the eyes of the shareholders of BMW, Eisenhower and BMW merger is a best opportunity to improve brand competitiveness, and finally in 1928 the two merged. July 1929, BMW launched the first car 315, is thebeginning of the production of dixi315 transferred to the experts do not agree with the dixi315 BMW is the first car, in any case, the BMW 315 has been produced until the end of 1932, lasted nearly 6 year. Dixi is a very basic means of transport, but it makes BMW into the four-wheel world. It did not look like a car, but the owner of Dixi can not wait to start the test on the track, it is surprising that a Disi car actually in the 1929 Alpine rally in the success.March 1932, the factory from 315 improved 320 was born, it is equipped with a 782ml engine, the new car began to have their own personality and direction, power from 11 kilowatts to 15 kilowatts. In 1933, at the Berlin Motor Show in Germany, BMW demonstrated their latest 303, evolved from 320, with a 6-cylinder, double carburetor, 1173ml cylinder capacity, 22-kilowatt high-performance double Door four seats car, the front cover accounted for half of the body, both sides of the same ventilation design to the center line, compartment space is adequate and comfortable. 303 and then extended to 315,319,320 and 321 type, BMW's creative source is flowing. In addition, it seems that BMW has a soft spot for the sports car, 1935 BMW's first sports car 315-1 come out, it is 315 improved version, equipped with three Solix carburetor six-cylinder engine power increased to 29 kilowatts, Speed up to 130 km, this car is also low fuel consumption, safe and easy to control and well-known in the world. Its elegant design highlights the rigorous demands of BMW for performance. The 315-1 two-seater was manufactured in 1935 and 1936, producing a total of 242 cars, but it set a sample for subsequent successful BMW cars. In 1936, the appearance and the old, increased the cylinder volume to 1911ml 319 available, power increased to 40 kilowatts, the speed also increased to 140km, the compression ratio of 5.6: 1. At this time BMW also began to manufacture touring car market, which is today known as the three-compartment four-door car, which is beautiful 326 car, its classic body design makes it 1936 Berlin Motor Show on the eye-catching Bright spot. Its object is the middle class family, used to attract Mercedes-Benz customers, but it also represents the BMW is moving towards the high-end market. This was the most successful BMW in the 1930s, with 16,000 vehicles sold between 1936 and 1941. 326 provided hydraulic brake, torsion bar rear suspension system, newly designed independent front suspension system and used to replace the previous BMW Car chassis solid body, it has a convertible and hard top two models, the maximum speed of up to 112 km. In the same year, BMW's 4-cylinder engine design line to 6-cylinder engine design, and the use of 4-cylinder engine 309 also at the same time stop production. 326 soon became the main force of the BMW 6 cylinder car, which also includes poor sales of 320 (1937-1938) and 321 (1939-1941). While BMW was successful with its family and luxury sedans, it has developed classic models that will be the greatest models of the 1930s. 1936 BMW launched the 328 car on the impact of the sports industry is huge, it improved the 315-1 sports car design, equipped with high-performance aluminum cylinder head BMW 2 liter engine, you can choose the game dedicated gearbox and Quick-release wheels, the maximum speed of the 328-type car is close to 150 km, the light-weight chassis makes the suspension system relatively soft, but the operation is extremely comfortable. In the remainder of the 1930s, BMW 328 became a sign in the design of a sports car, and in the years after the war it became a classic, collectively for collectors and classic car racers. For many BMW enthusiasts it isstill the highest point in the history of the company!Elegant appearance BMW 328328 sports car in Le Mans 24 hours matchElegant design is a feature of a series of sedans throughout the late 1930s. The 327 is one of the most beautiful models in all BMW cars, and it is the early 326 Coupe version. Because the company decided to launch the first 328 two-seater, so 327 delayed until 1937 was launched, it is equipped with 328 sports car 2-liter engine high-performance models. By the end of the thirties, the BMW was precisely the culmination of the rich Nazi German lifestyle. In addition to the engine to choose from, 327 offers the possibility of choosing a professional handmade product, if you wish, you can buy a wooden body in a two-door or convertible. BMW's series of cars can almost meet the needs of each grade, of course, the premise is that you have enough money.However, when the BMW continued to launch its beautifully designed, horsepower strong car, the German industry's huge energy was used to create war tools. The German plan is better armed than its potential enemies. Companies like BMW are an indispensable part of the plan. By 1939, BMW was widely involved in a series of high-tech military projects, including aircraft development, jet engine and rocket engine, but the German furnace refining out of steel can still be used to manufacture cars. BMW in the war before the last design is about to launch, it is the classic design of the thirties last one. 335 was introduced in 1935, it is equipped with a 3.5-liter engine, is 326 luxury improved. This model did not continue to produce until 1941, and became a favorite of senior officers. It is not mass production, the total number of only 410.By 1939, BMW had been developed as a carmaker for more than a decade, but the outbreak of the Second World War proclaimed the end of this period. BMW is still producing, but the company's design and resources have turned to war use, BMW's use of labor has increased significantly, many of them from prison and concentration camps. The company's expertise in aircraft engine production is a major factor in the German Air Force's access to technology. The famous Fork Wolf 190 fighter engine is produced by BMW. BMW's success attracted the attention of the Allies, it was in Munich factory was a continuous bombing. One day in July 1944, nearly 12,000 bombs attacked BMW's factory.In 1945, the end of World War II, Germany unconditional surrender, split into East and West Germany, to suffer Sennaher to become part of East Germany, and all the facilities of the Munich factory were blown away by the Allies, this hit several years To recover, the second time experienced war BMW, to up to 7 years before they can re-production, when the BMW vitality is very fragile.Before the full revival, BMW made a three-year research and development of aircraft engines for an American company between 1945 and 1947. While the destruction of the Munich factory started from scratch, began to use aluminum production of various containers. In 1948, BMW raised enough money to start rebuilding a motorcycle factory, which was ready to launch the first vehicle r-24 motorcycle after the war. And at the same time proceed with the development and development of r-51 motorcycle work, BMW has returned to the old motorcycle manufacturing, they can once again began to rush to the car dream. Deutsche Bank provided the necessary financial supportfor BMW's rejuvenation. Despite the absence of signs of the car, the r-24 motorcycle proved to be the winner of the market, and they had been successful on both the road and the track. R-51 is launched after r-24, like r-24, it is the original BMW motorcycle direct successor, they have the basic characteristics of the BMW - the level of dual-cylinder engine and shaft drive system.At that time in the car to sell people can not afford the economic situation of two rounds and three motorcycles is undoubtedly the most suitable means of transport. BMW's motorcycles strongly attracted young German people who wanted to rebuild their lives after the war. There is another advantage of motorcycles, it is for the urgent need to relax and entertain the public to provide special competition game.Although the BMW 328 rule the world of sports cars have been the past decade, when the way of life has long been outdated, but the BMW 328 technology is still useful, all aspects of the BMW car to make life, the British can not wait for BMW's recovery , To be improved directly. In 1945, the British reconstruction of 328, 326 type also to recover. The same Americans are also very fond of the 328 type, they purchased the engine from the UK, redesigned the body and increased power to 97 kilowatts, and then shipped to the US market. In the late '40s, however, he led several former BMW engineers at the baden · baden reconstruction workshop, using 328 parts to develop a series of the latest sports car, he put him The BMW train is called Velitas. The Velitas train is suitable for both track and road driving. They were very successful in the German road race in the late 1950s and early 1950s, and thus aroused great nostalgia for the great movement traditions established before the war. The existing Velitas car is a collection of treasures. Andtheir designer Ernst Loew in the fifties to return to BMW to help companies rebuild the car manufacturing department.New starting point BMW 501In October 1952, BMW finally put into production car, made the car is the pre-war 501 family of four-door car, that before the war 6-cylinder 2-liter engine, single carburetor, can only provide 48 kilowatts of power. As the other equipment is completely new design, the new luxury car will weigh 3,000 pounds, although the maximum speed can reach 135 km, but the acceleration to 96km / h will take more than half a minute. BMW only the old engine as a short-term solution, engineers are designing 3.2-liter v8 engine, its output horsepower is far more than the old six-cylinder engine. The main investment in new plant, equipment and manpower is an adventurous action, and if the decision to produce a luxury car is wrong, the company will face the possibility of a financial breakdown. But the fact that BMW customers still like 501, the car continuously out of the factory, to 1955 was replaced by 502 when a total of 5692 501 cars were manufactured.In the years of production 501, its engine has undergone a series of improvements. Fitted with a 12v electronic system, a dual chamber Solix carburetor, a new camshaft and a new zf gearbox. But until 1954 v8 engine came out after the start of the real revolution. 501 was replaced by 502, this eye-catching new engine is the first German alloy made of large displacement v8 engine. Initially it could produce 95 horsepower, but it was continually strengthened. 502 luxury cars work well, the maximum speed of nearly 160 km, and have a good acceleration. Its sales began to grow.1955 BMW has launched two new cars, enough to restorethe company to the pre-war position. Sporty 503 marks the return of BMW to 315 and 328 as the representative of the production of high-performance car tradition, its maximum speed reached 190 km, but sales are not. 507 is the case, but it is the 30's BMW car after the most popular one.In the late fifties, when the German economic miracle continued, people can dominate the income has increased, the car has become more and more people dream. But for most buyers who have a cheap little car is realistic, although it may not be comfortable. So 1955 BMW from its luxury v8 series to the other extreme - to provide customers with a minimum car, people no longer have to find the parking space and worry, do not bother to repair those little damage The This new car is called Isetta, belonging to the so-called "bubble car" in the 1950s. It was designed by an Italian refrigerator maker, Renzo Ricardo. BMW is one of several companies that are licensed to produce. It can be directly into the tiny parking space. Many people can only look at the luxury v8 series of people can finally buy an Iraqisa. BMW sold 160,000 units of the Iraqi tower, later models also installed on the 600cc BMW motorcycle engine. Ironically, it was this strange car that helped BMW survive, and its sales were enough to make the company capable of producing the new 700-series train.700 seriesThe 700 series was introduced in 1959, and its 700cc motorcycle engine is only bigger than the 600 series of bubble cars, but it looks like a real car, so that it has a number of stable customers. 700 standard models of the engine can produce 30 horsepower, sports can be more than 10 horsepower, in its small and light body performance is excellent. In the 700 series ofmodels also includes a number of medium-sized engine with a convertible, they are in a series of events in the success. Its different versions have been produced in 1965, is a very important BMW family car, although not for the company to bring huge wealth, it makes the company repay all the debt.At the same time as the 700 series was introduced, developers found a need for a slightly larger car to cover the gap between the small 700 series and the large luxury car. But the company's decision-makers on which to produce the type of car is still controversial. At this point, the company is almost on the verge of collapse. In 1959, the big shareholders of BMW forced the company to accept the Daimler-Benz low-cost acquisition requirements, BMW sellers and small shareholders who resisted this request, the financier Herbert and Harald Quinte acquired BMW's massive stock, they demanded a production for the growing German middle class sedan. 700 series of success to the company to win the time to produce this car. It is in the autumn of 1961 at the Frankfurt Motor Show launched a new type of 1500 sedan. It has not been officially put into production, but BMW feels it should be exhibited to attract potential customers. In the appearance of the development of the car on the company invited the Italian designer Mitchell Lotti, the BMW's traditional double kidney grille installed in the new car. Chassis, body and mechanical devices are rushed to develop, 1500 finally catch up with the deadline, the car at the auto show was a great success, thousands of cars were ordered out, but immediately there are many large-scale production problem.The initial trial production began in February 1962, but it was only in October to begin production. Although by the end of 1961 has been 20,000 cars were ordered, then only 2,000 carsfactory. For the BMW 1500 is a new start in the company they are called the new train, is a natural track master, on the road can also provide racing-like performance. Another of the main features of the 1500 is that it liberated BMW from the positive competition of Mercedes and then. 1500 engine for the modern BMW car set a sample. It is designed for high-speed driving, can be on the highway at nearly 100 miles per hour speed, fuel consumption is only half of the 502 v8 series. Its beautiful design, excellent driving performance is suitable for the needs of the middle class, in the end of World War II seventeen years later, the car finally saved the company.With the success of the 1500 series, BMW began to give up it that is not very profitable old models. The small Iseta was discontinued in 1962, and the 501 and 502v8 series ceased production in 1963. Four-cylinder 1500 engine can accept higher performance debugging, it can also further expand the capacity.1.8-liter version of the new car named 1800, launched in 1963, in appearance only a chrome horizontal stripes and a badge to see the difference. BMW engineers to exercise for the design concept, there are more high-performance engines to be launched. During the same period they also developed a high-performance t1 engine for the international tour, with a high compression ratio, an additional carburetor and a different performance option.The show was still behind, and in the next decade of the 1970s, different models based on this design were introduced to meet the needs of the new BMW market. Basic section of the most important one is the two-door train type 1802, two-door car than the same level of the four-door light much lighter, the performance requirements of the car buyers are more like. Product development continues, the 20xx series with a 2-literfour-cylinder engine was introduced to the market in 1966. The new BMW changed the traditional definition of the sports car, and their performance surpassed most of the sixties two-seater racing. It is more like an ordinary car. The 200 series eventually launched a fuel injection model tii in 1969, which has a maximum speed of 185 kilometers per hour. The two-door version of the 20xx launch in 1968, road test drivers were crazy, and soon it became a fashion. At the same time it is in the US market performance is also very eye-catching, but the US version of the 20xx car is less so less standardized European car impact.Although the four-cylinder series of cars to save the BMW, but the company did not forget can be traced back to the 30's traditional six-cylinder engine. 2500 series is BMW's rapid development of new technology introduced another new product. Four-cylinder car with 1500cc engine at the beginning, you can easily expand to a larger capacity, six-cylinder car also used the same method. Growing demand caused a period of change and expansion, the new factory was acquired and rebuilt, and the motorcycle factory was moved to Berlin. Ten years ago the company is also on the brink of bankruptcy is growing rapidly. Six-cylinder sedan has four and two-door models. 2.8-liter and 3-liter two-door car is one of the most beautiful products of BMW's seventies. Six-cylinder four-door and two-door sedan launch BMW once again and the old rival Mercedes began to compete. With the increase in German middle class wealth, BMW to their own products into a broader economic class. After the launch of the 3-liter csi in 1971, the company began to attract the attention of the high-end market again. Csi has six-cylinder engine, excellent performance is also high prices. Elegant 3-liter csi once again positioning the BMW in the 30s 327 car will takeit to the position, after the Second World War BMW experienced a whole cycle, the company from the post-war giant pain stood up, Experienced an unstable period, the success of it has the opportunity to return to the original excellent and high-performance concept.3.0csiIn the early 1970s, BMW began building its office building in Munich, which represented its return to the dominance of the German auto industry. The building made full use of high-tech construction methods to build a four-cylinder appearance, in 1972 when BMW is developing the third generation after the war car, the building was completed.In the mid-1980s, BMW acquired the scrap barracks in the northern suburbs of Munich and proceeded to convert it into the BMW Research Engineering Center (fiz). The center has a design and testing equipment, BMW is another production center of the prototype and pilot. In 1985, the first team cooperation project was carried out here. In 1990 the center was formally established, and has been careful to expand its activities.ExpansionIn order to expand the market to comply with the growing group, BMW in 1994, the acquisition of the British Rover (rover) group, including the name of Rover, Land Rover, mini and mg. BMW needs to modernize its products and plants, which makes the acquisition of other factory costs relatively low. BMW spent $ 800 million on the acquisition.BMW's acquisition of Rover soon, the value of the pound rose 50%, which led to the modernization of the plant issued a higher cost. So in 20xx, BMW decided to no longer feasible Rover and mg two factories to 10 pounds at a nominal price to sell tothe British Phoenix Group. Land Rover was soon sold to Ford, but BMW decided to keep the mini brand and start developing a new generation of mini models.20xx BMW from Rolls-Royce's original owner Volkswagen bought the 'Rolls Royce' brand brand, ready to compete with the public Bentley brand competition for high-end market, although BMW agreed not to use the brand before 20xx, but Also began planning its new factory in West Sussex's Goodwood for the new Rolls-Royce. January 20xx, belonging to the BMW Rolls Royce launched the seventh generation of Mirage sedan.Standing at the pinnacle of the contemporary luxury sedan brand, BMW can look back to those who save the company's excellent cars, those who are misled almost destroyed the company's "scavenger car." Through the ruins of war can also be farther to see the development of the 30's high quality standard elegant car and two-door car. From BMW's first sports car 315, or even longer to Dixi-based small Austin 7-type car began, BMW has gone through a long road, they are to bring pleasure and enjoyment, but also Leaving the world forever can not erase the good memories.。
宝马品牌分析报告
一、宝马公司与华晨宝马的简介宝马的正式汉字全称为巴伐利亚发动机制造厂股份有限公司（德文：BayerischeMotorenWerke AG），是德国一家世界知名的豪华汽车和摩托车制造商，总部位于巴伐利亚的慕尼黑。
宝马经常被称为Bimmer，品牌在中国大陆、香港与早年的台湾又常称为宝马。
BMW公司的历史始于1916年，在中国大陆早年翻译为巴依尔。
公司最初是一家飞机发动机制造商，1917年还是一家有限责任公司，1918年更名巴伐利亚发动机制造股份公司并上市。
BMW的蓝白标志象征着旋转的螺旋桨，这正是公司早期历史的写照。
但是现任的宝马总裁却更正说，人们总以为蓝白标志是螺旋桨，其实应该是，宝马的总部在慕尼黑，德国的巴伐利亚州，而巴伐利亚州的州旗是蓝白相间的，宝马的名字又是巴伐利亚发动机公司，宝马就代表了巴伐利亚，代表了德国最精湛的发动机技术。
1923年，第一部宝马摩托车问世。
五年后的1928年，BMW收购了埃森那赫汽车厂，并开始生产汽车。
之后，BMW将许多汽车制造史上的杰作推向市场，这些产品不断激发出强烈的感情和人们的渴望，铸就了BMW公司作为一家汽车制造商的杰出声誉。
BMW集团的今天以高档品牌高效增长当前，BMW集团是全世界最成功和效益最好的汽车及摩托车生产商。
2002年，公司成功销售了超过100万部BMW和MINI 品牌的汽车，销售纪录首次突破一百万辆；在摩托车业务上，销量超过9.2万辆，再创销售新高。
在全球，BMW集团的员工总数超过10万人。
一贯以高档品牌为本，正是企业成功的基础。
BMW集团拥有BMW、MINI和Rolls-Royce（劳斯莱斯）三个品牌。
这些品牌占据了从小型车到顶级豪华轿车各个细分市场的高端，使BMW集团成为世界上唯一一家专注于高档汽车和摩托车的制造商。
高档意味着“附加值”。
BMW集团的品牌各自拥有清晰的品牌形象，其产品在设计美学、动感和动力性能、技术含量和整体品质等方面具有丰富的产品内涵，因此，这些品牌可以给用户提供切实的附加值。
世界著名汽车制造商及旗下知名品牌简介
世界著名汽车制造商及旗下知名品牌简介一.德国—宝马创立时间：1916年旗下品牌：宝马（BMW）、迷你（MINI）、劳斯莱斯（Rolls—Royce）在华企业：华晨宝马1916年创立，总部设德国慕尼黑，原为飞机发动机制造商，后生产摩托车（其摩托车为世界闻名，极贵），1928年开始生产汽车，1994年收购英国最大汽车厂罗孚公司，1998年又购得劳斯莱斯，欧宝福特等购买其发动机。
主要产品有3、5、7、8系汽车和敞蓬跑车，在美国、泰国等13国设有生产厂公司。
二.德国—奔驰创立时间：1926年旗下品牌：迈巴赫（Maybach）、奔驰（Mercedes—Benz）、精灵（Smart）在华企业：北京奔驰世界十大汽车公司之一，德国按销售额为第一大汽车公司，按产量则居第二。
创立于1926年，创始人是卡尔·本茨和戈特利布·戴姆勒。
它的前身是1886年成立的奔驰汽车厂和戴姆勒汽车厂，1926年两厂合并后叫戴姆勒—奔驰汽车公司。
现在，奔驰汽车公司除以高质量、高性能豪华汽车闻名外，它也是世界上最著名的大客车和重型载重汽车的生产厂家。
三.德国—保时捷创立时间：1926年旗下品牌：保时捷在华企业：暂无保时捷公司的创始人费蒂南·波尔舍在24岁时(1899年)已经发明了电动轮套马达，在第二年的巴黎国际展览会上，波尔舍已经名扬四海。
1915年他把电动轮套马达装上了火车，美国有一列超过一百米长的火车至今还装着这种电动马达。
自1923年起，费蒂南·波尔舍就在戴姆勒汽车厂做技术经理。
1928年，他在那里发展了奔驰压缩机运动车SSK和SSKL型。
1936年，贝嗯德·罗色美耶用波尔舍设计的汽车联盟赛车22型，取得了比赛的胜利。
1931年，在斯图加特创立了“波尔舍博士股份公司”，是为发动机和制造进行设计的办公室，简称“波尔舍办公室”，那一年他的扭棒悬挂技术注册了专利。
四.德国—大众（现保时捷为控股股东）创立时间：1938年旗下品牌：大众（Volkswagen）、奥迪（Audi）、斯柯达（Skado）、布加迪（Bugatti）、宾利（Bentley）、兰博基尼（Lamborghini）在华企业：上海大众、一汽大众、大众汽车（上海）变速器厂1934年1月17日，波尔舍向德国政府提出一份为大众设计生产汽车的建议书。
宝马车型及历史简介
1975-BMW 3系列
1975 3
系
红 火
出的年
世第，
。 一到
代今
BMW
天
依
然
1989-1999 BMW 8系列
1989年，第一辆强调运动豪华的BMW 8 系
BMW与劳斯莱斯的联姻
1998年，BMW收购了 英国劳斯莱斯车厂。
2002年BMW从劳斯莱 斯原来的东家大众汽 车那里买到了“劳斯 莱斯”这个商标品牌
BMW 1系运动型两厢轿车
新BMW 3 系
新BMW 3系四门轿车 的外观，明智之选。
全新BMW 3系双门轿 跑车外观，创想的力 量。
全新BMW 3系敞篷轿 跑车，驭风而行。
新BMW 5系长轴距版，雍容典雅
BMW 6系
BMW 6系双门轿跑车， 优雅与柔韧。
BMW 6系敞篷轿跑车， 优雅而坚韧
DIXI 315宝马开始生产汽车
1925年，BMW开始 研制汽车，1929年7 月，BMW推出首辆 汽车315. 它配备一 台782ml发动机，功 率为11kw。新车开 始有自己的个性和 方向。
1936-BMW 328
BMW的成功，328型跑车是 功不可没的，车身非常纤 幼，双座位设计，是从319 型改良过来，前后轴距仅 775kg，最高功率有59kW之 多，而极速也高达160km／ h。
宝马的“浴火重生”
1945年，二战结束，德国接受无条件投降，慕尼 黑的研究中心所有设施都遭受盟军炸得支离破碎， 这次重创下必须好几年时间才能复原，第二度经 历过战争的BMW，但这次的复原期切长达7年之 久，方能再次投入生产，这时的BMW生命力显得 很脆弱。
首先是前BMW工程师在Baden·Baden重建工厂振兴 BMW的汽车工业
宝马公司简介
德国代表企业介绍宝马汽车股份公司Bayerische Motoren Werhe AG公司名称：宝马汽车股份公司(Bayerische Motoren Werhe AG)成立时间：1916年所属行业：汽车制造公司总部：德国慕尼黑雇员数：约5万人宝马公司简介宝马是驰名世界的汽车企业，也被认为是高档汽车行业的先导。
宝马公司创建于1916年，总部设在慕尼黑。
82年来，它由最初的一家飞机引擎生产厂发展成为今天以高级轿车为主导，并生产享誉全球的飞机引擎、越野车和摩托车的企业集团，名列世界汽车公司前20名。
宝马也被译为“巴依尔”。
宝马公司的全称是“Bayerische Motoren Werhe AG（德文巴伐利亚汽车工厂）”,BMW就是这三个单词的首位字母缩写。
宝马标志中间的蓝白相间图案，代表蓝天，白云和旋转不停的螺旋桨，喻示宝马公司渊源悠久的历史，象征着公司过去在航空发动机技术方面的领先地位，又象征公司一贯的宗旨和目标。
宝马作为国际汽车市场上的重要成员，表现相当活跃，其业务遍及全世界一百二十多个国家。
宝马汽车主要有3、5、7、8系列汽车及双座蓬顶跑车等，宝马850i是最新推出的最为豪华的轿车。
宝马公司历来以重视技术革新而闻名，不断为高性能高档汽车设定新标准。
同时，宝马十分重视安全和环保问题。
宝马在“主动安全性能”和“被动安全性能”方面的研究及其FIRST （整体式道路安全系统）为公司赢得了声誉。
根据宝马公司2007年年报，宝马的主营业务收入从379.2亿欧元上涨至420.8亿欧元，主营业务利润从113.54亿元上涨至122.03亿元，净利润从28.7亿欧元增长至31.3亿欧元。
其中，2007年的股权投资收益仅为0.11亿欧元，占净利润的0.35%，几乎可以忽略不计。
2008年，BMW集团预计将销售大约140万辆汽车，实现40%的增长。
同时，集团的年销售额将突破500亿欧元。
位于德国的宝马生产基地柏林(Berlin)工厂：宝马最早的厂址之一，之前主要生产航空发动机，现在主要生产宝马品牌摩托车，自1979年开始生产宝马汽车，同时是刹车片的主要生产基地。
宝马发展历程及其在中国的发展
近代宝马汽车
从上世纪50年代到现在宝马系列汽车的开发， 一直持续着，种类繁多，汽车型号的归类， 不是按照时间顺序排列，所以只能按照系列， 来分别介绍
• 近代宝马的汽车的种类繁多，我找 出最具影响力、代表性的汽车型号。 来叙述宝马公司的发展历程。其中 最具影响力的是宝马3、5、7系列。
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宝马汽车的发展历程
宝马汽车股份公司是世界上以生产豪华汽车、摩托车和 高性能发动机闻名的汽车公司,名列世界汽车公司前20 名。公司创建于1916年,创始人是卡尔· 拉普和马克斯· 弗 里茨。原名宝马飞机股份公司,1918年8月正式命名为宝 马汽车股份公司，从此，在宝马的发展史开始书写汽车 领域的传奇。
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宝马在中国市场的发展历程
• 宝马集团的产品在上世纪八十年代就开始出现在中国市场 上。1994年4月，宝马集团设立北京代表处，标志着宝马 集团正式进入中国大陆市场。在过去10多年间，宝马集团 的三大品牌都已进入中国市场，并家喻户晓，备受推崇。 • 为了继续在中国市场取得成功发展，2001年12月份， BMW集团与华晨中国汽车控股有限公司一起提交了成立 中外合资企业的项目建议书。该项目建议书于2002年7月 获中华人民共和国国务院批准。2003年3月14日，项目可 行性研究报告获国家发展和改革委员会批准。 • 2003年3月27日，合资企业合同签约仪式在北京人民大 会堂举行。同年5月23日，公司获得营业执照；7月1日， 合资企业华晨BMW汽车有限公司正式开始运营。
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公司简介
宝马最早的飞机发动机工厂
BMW的前身,是一家飞机工厂。 他们在1916年3月7日成立,最 初以制造流线型的双翼侦察 机闻名于世,至于这家公司的 名字叫BFW,“巴伐尼亚飞机 制造厂”,公司始创人名吉斯 坦· 奥托
(完整word)德国宝马公司简介
德国宝马公司简介七十年代早期,宝马开始在慕尼黑建造办公大楼，这代表着它重新回到了德国汽车工业的主导地位。
下面是X带来的关于德国汽车宝马公司的内容，欢迎阅读！德国汽车宝马公司简介宝马与一些车坛老大哥如菲亚特、福特、雷诺、劳斯莱斯等相比下显得是一间很年轻的造车厂。
但是在20世纪30年代它却制造出了世界上最好的跑车和豪华轿车,它从二战的破坏和50年代的财政衰退中恢复过来。
70年代早期，它再度成为世界高性能和豪华轿车市场上的主角之一,并一直延续至今.宝马的全称是巴伐利亚汽车制造厂.它是由一个制造飞机引擎的公司于1916年3月注册的.这家公司第一个成功的产品是由费兹设计的直列六缸发动机,在第一次世界大战时装配在德国战斗机上.德国王牌飞行员恩斯特·乌德特把他们成功的很大一部分归功于宝马的引擎.1918年11月，第一次世界大战结束，德国成为战败国，他们的飞机被“凡尔塞条约”列为“战争武器”禁止生产，于是公司进行了一系列的重组，并且购入希利奥士厂的制造权，但后来发觉helios的摩托车一无是处，差点把BMW拖垮。
1922年，BMW自己研制了第一台摩托车发动机，虽然不被采纳，但已为车厂定下了重要的方向,之后在nuremberg的victoria—worke厂房重新制造了一台由麦克斯·费兹设计的500ml风冷水平对置的两汽缸摩托车发动机，装配在革命性的r-32摩托车上,它的动力是通过传动轴而不是链条传递到后轮,r-32为经典的宝马摩托车定下了样本.1924年，BMW把r-32投入市场，并很快就获得了成功。
1992年以前,BMW在中国并不叫宝马,而被译为“巴依尔”.这是因为BMW的全称是“BayerischeMotorenwerkeAG”。
那时的宝马虽然在国外已经声名远扬，可中国人对这个汽车品牌却还十分陌生。
中文名改为宝马之后，受到消费者关注，销量也逐步扩大。
“宝马这个名字突出了与BMW车系高贵豪华的气质，又与中国传统称谓浑然一体，同时发音也与BMW相差不大。
宝马简介及其SWOT分析
1916 1922
成立巴伐利亚飞机制造厂。 从巴伐利亚飞机制造厂变为宝马。
1923
一战后，凡尔赛条约禁止德国制造飞机发动机5 年，迫使宝马转而生产摩托车。宝马仅用5周时 间就设计出BMW第一部500ml风冷水平对置式 两汽缸摩托车发动机，装配在革命性的R32摩 托车上，使公司安度危机，从此展开宝马的摩 托车制造史。
宝马3系 20.73-79.8 奔驰C级 30.8-54.8
奥迪A4L 20.8-46.45 品牌 价格（万）
宝马7系 63.3-319.8 奔驰S级 奥迪A8L 63-488 62.6-298
宝马X系 31.7-185.3 2.0\2.5\3.0\4.4 45-141.8 3.0\3.5\5.5 3.0\6.0
宝马主要车型介绍
宝马M5
宝马M5
宝马主要车型介绍
宝马X6
宝马主要车型介绍
宝马M3
宝马主要车型介绍
宝马X1
宝马汽车2011年销售创纪录 中国市场做出重 要贡献
综合外媒及宝马集团财务年报，受全球高档汽车需求 高涨拉动，宝马集团旗下三个高档品牌汽车——宝马、迷 你Cooper、劳斯莱斯2011年销量达创纪录的170万辆，超 过奥迪的130万辆和奔驰的138万辆，比上年增长11.8%， 高于集团制订的8-10%的长期目标。其中，集团在中国市 场售出23.4万辆汽车，增长37.7%。2011年，中国市场销 售额占集团全球销售额的14%，略低于美国(18.4%)、德国 (17.1%)，居第三位。2011年，集团销售收入688亿欧元， 增长14%；净利润49亿欧元，增长51%；每股分红已从上 年的1.3欧元提高到2.3欧元，增幅达75%。受诸多利好因 素影响，集团将2012年销售目标定为200万辆，重点仍是 中国等快速增长的新兴大市场。
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宝马在美国
标新的定位：从“舒适”转向“驾驶 面对这种情况，埃一普广告公司决定把目标市场定位于战后新一代人身 上。 这一代出生于美国的生育高峰期，与习惯于坐卡迪拉克汽车的父辈相比 ，他们有自己的个性、追求和偏好，他们渴求有一种新的品牌来标志他 们的价值观。宝马汽车优异的驾驶性能和精心的内部设计正好吻合战后 新一代热情好动；追求刺激的消费心理。
终极驾驶机器
BMW公司背景
BMW ，正式全称为巴伐利亚发动机制造厂股份有限 公司（德文：BayerischeMotorenWerke AG），是德 国一家世界知名的高档汽车和摩托车制造商。 创建于1916年，总部设在幕尼黑。创始人是卡尔· 拉普和马克斯·弗里茨。
90多年来，它由最初的一家小型飞机引擎生产厂 发展到今天以高级轿车为主导，并生产享誉全球 的飞机引擎、越野车和摩托车的企业集团，名列 世界汽车公司前20名。
宝马在美国
标新的定位：从“舒适”转向“驾驶 以“终极驾驶机器(The Ultimate Driving Machine)”写真宝马汽车，这 个广告主题及定位取得了巨大成功，因为它： · 与其他强调“坐车享受”的豪华轿车完全区分开来，突出了宝马汽车 的差异和优势。
· 吸引了人数虽少但极具活力的新一代。
因此，在这个新的市场上，宝马汽车要充分利用其优异的驾驶性能，而 不是简单地在电动车窗、皮革椅座、镀铬车身上和其他品牌竞争。
10月份，奢侈品品牌Gucci被指在华用工双重标准，并爆发“虐工门”，让这个一向在中国口碑不错的奢侈品企业，一夜之间成了千夫所指的“血汗工厂”。 2011年11月2日，美国安全化妆品运动联盟表示，强生婴儿洗发水中含有可致癌的二恶烷以及季铵盐15。美国、中国、加拿大等5国市场所售产品中仍含有该物质。
宝马在美国
背景
然而，在其进军美国市场过程中，进展并非顺利。
早在1974年前，宝马汽车公司就在美国设立了分公司，但其知名度却一 直很低，甚至当时有不少美国消费者误认为宝马汽车是英国产品。
1974年至1978年，通过其高明的广告活动，宝马汽车在美国已跃变成一 种能代表身份、地位的名牌轿车。
10月份，奢侈品品牌Gucci被指在华用工双重标准，并爆发“虐工门”，让这个一向在中国口碑不错的奢侈品企业，一夜之间成了千夫所指的“血汗工厂”。 2011年11月2日，美国安全化妆品运动联盟表示，强生婴儿洗发水中含有可致癌的二恶烷以及季铵盐15。美国、中国、加拿大等5国市场所售产品中仍含有该物质。
10月份，奢侈品品牌Gucci被指在华用工双重标准，并爆发“虐工门”，让这个一向在中国口碑不错的奢侈品企业，一夜之间成了千夫所指的“血汗工厂”。 2011年11月2日，美国安全化妆品运动联盟表示，强生婴儿洗发水中含有可致癌的二恶烷以及季铵盐15。美国、中国、加拿大等5国市场所售产品中仍含有该物质。
宝马在美国
80年代初，营销环境有了新的变化。 调查研究表明，消费者对汽车的质量、安全和可靠性开始十分关注。更 为严峻的是，政府己就这方面问题制定了系列法律。埃一普广告公司在 这期间的广告十分出色，在有关安全问题上，它成功地引开了公众对宝 马汽车公司的视线。当时，许多汽车厂商在广告中大力宣传在碰撞过程 中其汽车安全度如何，而宝马汽车公司却与众不同，在广告中大谈其汽 车在避免碰撞方面其技术多么先进。极为典型的例子是宝马汽车在一个 广告中大力宣传其优异的刹车系统。埃一普广告公司曾强调指出： “我们仍然是从性能角度创意我们的广告，但我们也不断地进行某 些必要的调整，以使我们的广告主题与消费者的关注保持一致。” 这期间的广告效果可从其后的销售量中得到体现。1986年，宝马汽 车的销售量达到了96759辆的历史最高纪录。
宝马在美国
标新的定位：从“舒适”转向“驾驶
当时美国市场上，卡迪拉克牌(Cadillac)汽车的销售量为150000辆，林肯 牌(LINCON)为90000辆，奔驰牌(Benz)为40000辆。 宝马要在美国市场上获得成功，势必要从这些竞争对手中夺取市场。为 测试宝马汽车在消费者心目中的形象地位，埃一普广告公司在美国西部 进行了一项调查活动。活动中，埃一普广告公司把一辆宝马汽车与卡迪 拉克、林肯等品牌汽车停放在一起，试探人们的反应。调查结果表明， 几乎所有的人对宝马汽车均无好感。他们嘲笑宝马汽车的外形笨拙得像 个铁盒，轮轴露在外面有损雅观。他们为自己的车有电动车窗、真皮椅 座、镀铬车身而自豪，而宝马汽车在这些方面却一样没有提供。宝马汽 车优异的驾驶性能和精心的内部设计没有引起人们的注意。
。
BMW公司背景
BMW经常被昵称为“Bimmer”，BMW在中国大陆、 香港与早年的台湾又常称为“宝马”。
BMW集团除了以“BMW”作为品牌商标销售各式汽 车与摩托车外，也收购过多家外国汽车公司。 目前BMW集团是BMW、MINI、Rolls-Royce三个品牌 的拥有者。
宝马集团已经在世界范围内12个国家建立了制造 厂，在37个国家设有销售网络。整个宝马集团不 同程度地参与了全球140个国家的汽车市场。
10月份，奢侈品品牌Gucci被指在华用工双重标准，并爆发“虐工门”，让这个一向在中国口碑不错的奢侈品企业，一夜之间成了千夫所指的“血汗工厂”。 2011年11月2日，美国安全化妆品运动联盟表示，强生婴儿洗发水中含有可致癌的二恶烷以及季铵盐15。美国、中国、加拿大等5国市场所售产品中仍含有该物质。
宝马在美国
标新的定位：从“舒适”转向“驾驶 1974年，了拓展宝马汽车在美国的潜在市场，宝马汽车公司投下巨资， 在美国收购建立自己的销售渠道，并同时开展大量的广告活动。 埃米雷提一普利斯(Ammirati&puris)广告公司参与了宝马汽车公司的广告 招标，并获得这份90万美元的合同。
10月份，奢侈品品牌Gucci被指在华用工双重标准，并爆发“虐工门”，让这个一向在中国口碑不错的奢侈品企业，一夜之间成了千夫所指的“血汗工厂”。 2011年11月2日，美国安全化妆品运动联盟表示，强生婴儿洗发水中含有可致癌的二恶烷以及季铵盐15。美国、中国、加拿大等5国市场所售产品中仍含有该物质。
10月份，奢侈品品牌Gucci被指在华用工双重标准，并爆发“虐工门”，让这个一向在中国口碑不错的奢侈品企业，一夜之间成了千夫所指的“血汗工厂”。 2011年11月2日，美国安全化妆品运动联盟表示，强生婴儿洗发水中含有可致癌的二恶烷以及季铵盐15。美国、中国、加拿大等5国市场所售产品中仍含有该物质。
宝马在美国
标新的定位：从“舒适”转向“驾驶 起初，由于经费限制，宝马汽车的广告都以印刷品形式出现，其目标 主要是瞄准战后新一代。针对新一代的立新标异、追求刺激的心理，宝 马汽车公司在广告中全力宣传其超人领先的技术和优异的驾驶性能，并 在此基础上把宝马树立成为代表最新潮的豪华轿车。 为进一步拓展目标市场，扩大销售，1977年，宝马汽车的广告开始在电 视屏幕上露面，主题仍然是宣传其优异的驾驶性能。宝马汽车的销售量 开始迅速上升。1978年，宝马汽车的销售量直逼奔驰，达31439辆。宝 马已经成为一种能显示身份、地位的品牌。
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品牌背景
在今日世界名车市场上，宝马(BMW)这一品牌享有很高的知名度。
这种由德国制造的高档豪华型轿车是全球技术最先进、造型最优雅、性 能最优异的轿车之一。 1994年，宝马汽车公司的总销售额达300亿美元，在世界豪华型汽车市 场上占有率已达到10％。
历史背景
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第二次世界大战后美国出现了一次人口生 育高潮，1946～1964年间（最高峰在1955年 前后），约有8千万婴儿出生，美国把这段人 口大量出生的时期称为"婴儿潮时代"。经济学 家保罗-皮尔泽称"这段时期出生的人虽然只占 美国人口的28％，但所创造的经济价值却占美 国整体经济体10兆美元的一半，婴儿潮人口创 造了历史上最大的股市涨幅、房屋需求、国际 航空、个人计算机、电脑网络和运动休闲工具 的需求"。
宝马在美国
低价革命的压力
80年代末，在美国和欧洲出现新的行销趋势，低价革命和价值行销 逐渐抬头，人们的购买心理发生了转变，而首当其冲的便是战后新一代。 这部分人步入中年后，他们的价值观发生了变化：从原先的强调个性、 讲求身份地位演变成注重实效。对此，一位学者是这样描述的： “80年代，新一代喜欢标新立异，突出个性，现在，这部分人开始 着眼现实，注重实效。”
10月份，奢侈品品牌Gucci被指在华用工双重标准，并爆发“虐工门”，让这个一向在中国口碑不错的奢侈品企业，一夜之间成了千夫所指的“血汗工厂”。 2011年11月2日，美国安全化妆品运动联盟表示，强生婴儿洗发水中含有可致癌的二恶烷以及季铵盐15。美国、中国、加拿大等5国市场所售产品中仍含有该物质。
10月份，奢侈品品牌Gucci被指在华用工双重标准，并爆发“虐工门”，让这个一向在中国口碑不错的奢侈品企业，一夜之间成了千夫所指的“血汗工厂”。 2011年11月2日，美国安全化妆品运动联盟表示，强生婴儿洗发水中含有可致癌的二恶烷以及季铵盐15。美国、中国、加拿大等5国市场所售产品中仍含有该物质。
在短时间内，宝马汽车公司要对其生产线进行调整是极其困难的， 能加以调整的只有其广告方式。宝马汽车公司座在深入了解公众心理基 础上，重新选择竞争策略和手段，避免与日本汽车作正面竞争。
10月份，奢侈品品牌Gucci被指在华用工双重标准，并爆发“虐工门”，让这个一向在中国口碑不错的奢侈品企业，一夜之间成了千夫所指的“血汗工厂”。 2011年11月2日，美国安全化妆品运动联盟表示，强生婴儿洗发水中含有可致癌的二恶烷以及季铵盐15。美国、中国、加拿大等5国市场所售产品中仍含有该物质。
10月份，奢侈品品牌Gucci被指在华用工双重标准，并爆发“虐工门”，让这个一向在中国口碑不错的奢侈品企业，一夜之间成了千夫所指的“血汗工厂”。 2011年11月2日，美国安全化妆品运动联盟表示，强生婴儿洗发水中含有可致癌的二恶烷以及季铵盐15。美国、中国、加拿大等5国市场所售产品中仍含有该物质。
宝马在美国
日本车的挑战