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电子商务网上购物中英文对照外文翻译文献

电子商务网上购物中英文对照外文翻译文献

中英文对照外文翻译(文档含英文原文和中文翻译)附件1:外文翻译译文网上购物的自由、控制和乐趣网上购物的消费者数量和网上购物的数额正在上升;费雷斯特研究公司估计,今年互联网销售额是去年的20亿倍以上。

相比之下,美国去年的整体零售销售额达13万亿美元。

因此,目前电子商务的销售额仅占零售销售额的1%左右。

专家和学者闷得争执消费者网上消费的百分比的可能上限。

网上消费上限将超过其他直接营销的15%,或者如费雷斯特研究公司所建议的,到2010年占许多零售采购产品类别的1/3.最终,在何种程度上满足购物目标导向和有经验的消费者需求将影响消费者会选择花在每个环境中的美元金额。

虽然许多作家都在鼓吹在线媒体提供交互性和个性化的体验的独特功能,例如,很少有系统的集中于网上购物者真正需要什么,以及为什么他们把网上购物放在第一位清楚的了解什么激发消费者网上购物可以并应告知战略、技术和市场营销的决定,以及网站设计。

那么,什么激发网上购物?在离线的环境中营销人员认识到,消费者不同的消费方式取决于他们用于搜索的动机是否主要是体验(因为好玩)还是目标导向(因为效率高)。

我们的网上客户的研究表明,这两种动机同样可以推广到在线环境。

体验行为特别可能发生在消费者有一个持续的爱好型的兴趣类别中。

收藏家和爱好者享受“惊险的狩猎”一样收藏各种收藏品。

同样,有时间保证和欲望刺激可以引起更多的体验购物行为。

学者们还发现,更高的娱乐性与体验行为比专注于目标的购物引起更积极的情绪、更大的网上购物满意度和更高可能性的购物冲动行为。

目标导向或功利购物已被各种营销学者描述为任务导向的,高效的,合理的和蓄意的。

因此,专注于目标的购物是以交易为导向,希望快速购买他们想要的东西而无需焦急。

零售消费者将功力购买描述为“工作”和评估其努力的成功的条款通常与工作表现相关词汇联系起来,如“成功”“完成”。

重要的是,市场调查公司发现,2/3到4/5的互联网买家从事特定产品的狭义在线搜索。

电子商务中英文文献.doc

电子商务中英文文献.doc

电子商务中英献电子商务中英献(一)[1]梁静着.销售互动中的说服效果给予消费者说服应对的视角[M].杭州浙江大学,2012:37—38.[2]银成钺,杨雪,王影.基于关键事件技术的服务业顾客问互动行为研究[J]。

预测2010:15—20.[3]蒋婷,胡正.服务接触中游客间互动行为研究-—基于关键事件技术的方法[J].学刊.[37]张岳.信任与感知风险对客户络购物意愿的影响研究[J].商业经济,2012(392),2:150—86—91。

[4]黄莹,朱建荣。

络口碑质量对服装消费者购买意愿影响的实证研究[J].现代商业,2013:22-24。

[5]綦晓燕。

络购物感知风险的研究综述[J].科技创业月刊,2010(11),144—146。

[6]冯建英,穆维松,傅泽田.消费者的购买意愿研究综述[J].现代管理科学,2006(11)7-9.[7]李宛颖.在线销售考虑因素之研究[D]。

高雄中山大学,1999:37-38。

[8]井森,周颖,王方华.上购物感知风险的实证研究[J]。

系统管理学报,2006,2(16)164—169.[9]孙瑾着。

消费者服务购买决策过程的影响机制研究[M]。

科学,2010:47-50。

[10]吴佩勋。

感知质量和感知风险对自有品牌购买意愿的影响[J].流通经济,2013(2)83-89.[11]TanS.J.StrategiesforreducingconsumersriskersionternetShopping[J].JournalofConsumerMarketing,1999(16)-180.[12]李小梅,李定家.络购物之降低风险策略研究[J].第一届站经营学术暨实务研讨会集,2000:132—136.[13]LibaiB。

,BoltonR.,BgelM。

S.,etal。

Customer-to—customerinteractions:Broadengthescopeofwordofuthresearch[J].JournalofServiceResearch。

电子商务退货系统中英文对照外文翻译文献

电子商务退货系统中英文对照外文翻译文献

中英文对照外文翻译(文档含英文原文和中文翻译)Electricity return system1.Title of the SystemReturn system is an essential part of all e-commerce sites, consumers are all want to buy goods or services on the Internet is guaranteed, no return of the system, it means that the consumers as long as it is paid out, the product must be consumer, no matter whether to buy the goods consumers need, have to bear the risk alone, this is not fair for the consumer, not strictly, perfect return system, e-business cannot be long-term survival.Return system, is online shopping platform, according to some consumption agreement can not only guarantee the safety of the consumer, also make merchants also tend to reduce consumer pays to encounter unscrupulous merchants and probability, and reduce themerchants have unreasonable the probability of the customer.Enable e-commerce platform to better survive longer.So, any e-commerce platform from the return of the platform system.2.Objectives of the SystemThis system is a typical electricity company manager to handle all sorts of the best choice for return requirements.The system development is the purpose of through the provision of computer system, to improve the rationality of the return, manage the interests of consumers and businesses, make full use of personnel's ability, in order to realize the company's goals.It provides a platform for the electricity order information list and returned the details is easy to use solution.The project achieve the following goals:It is a powerful management system, provide for the general electric business platform for return of the interface.Unlike other systems, it is stable, fast, safe and can use maintainable software.The system provides the details of the return in the form of effective information and order information.It will be to provide the return of details to generate various reports and statistical data.3.Input to the SystemThe input data of this system, mainly through the form input.The system provides the end user has a good interface provides a simple.Input is the process from consumers and businesses online, there is no we can substitute.The following methods of input from the user depend on thefunction and enter the expected effect.(1)Login.javaSystem allows a valid user name and password to access the home er and password in order to verify the system is safe.(2)WriteReturnMessage.javaIn this approach, consumers can fill in a refund reason and refund amount, and can upload the return of the need to use the images, the refund details including the refund of reason, leave a message to businesses, companies need a refund amount, etc.(3)UpdateInformation.javaThis approach allows consumers and businesses for their personal information details.The detailed information including contact phone number, shipping address, etc.Businesses and consumers can be modified by changing the button and deposit in the database.4.Output of the System(1)MyselfInformation.javaIn the upper right corner of the system, you can see there is a button, click on the following would be the MyselfInformation. In Java, and then based on the storage of login id, can be consumer or business name, contact phone number, shipping address such as shown.(2)Orderlist.javaThis approach allows consumers to check all order details.System in order for every order generates a unique identification number.Order information including order number, order time, purchase quantity, order status, customer accounts, order the total price, article number, commodity picture, commodity price and name of commodity, etc.(3)ReturnList.javaThis approach allows consumers and businesses to check the detailed information list all returned.System in order for every single back to generate a unique identification number.Return a single information including a refund number, order number, customer accounts, total price order, refund amount, refund time, refund status, merchant accounts, etc.5.Process LogicThis system mainly divided into three functional modules: administrator user function module, user function module of consumers and business users function module.Consumers can through the menu bar "query information", "personal information", "query all orders", "query already delivery orders", "query is not shipment order", "query have been receiving orders", "orders" of the query returns the function such as options.Among them, the query all orders can be opposite has delivery, did not deliver goods, have been receiving orders for queries, simplify the operation of consumers, and save time.Quickly solve the problem of return for consumer laid a good foundation.For businesses, the return of the system to protect the interests of businesses also appears as important.Through the electronic return system can conveniently query merchants received consumer's application for refund.Through the login system also can query to run the store sales, consumers return the cause and the refund amount, etc., establish a call between businesses and consumers.Merchants "to check the return reason" function allows merchants timely grasp the consumers return reason, better improve their stores, in order to improve the benefit of theirstores.6.Limitations of the Project(1)the interface design is relatively simple, the lack of dynamic effects, as well as a friendly reminder.(2)the personnel of the service when handling return dispute algorithm is lack of convincing.7.Tools/Platforms, Language usedThis system at the front desk mainly using JSP technology.The background using the servlet technology, combined with spring MVC thought to carry on the design and implementation.Database using Mysql relational database.Development is the eclipse development tools used, tomcat as a test server.JSP technology, JSP full name for the Java Server Pages, Chinese named Java Server Pages, the root is a simplified design of Servlet, JSP technology is similar to the ASP technology, it is in a traditional web page HTML files (scriptlets) and insert the Java program in JSP tags (tag), thus forming a JSP file, the suffix called (*. JSP).Use JSP development of Web application is cross-platform, can run under Linux, can also run on other operating systems.Java Servlet is JSP technology base, and a large Web application development requires Java Servlet and JSP to cooperate to complete.JSP with Java technology is simple and easy to use, fully object-oriented, with platform neutrality and safe and reliable, and for all the characteristics of the Internet.8.Are you doing the system for industry /client?Not, I do is, browser/server system is applied to the browser9.Scope of Future ApplicationE-commerce platform10.Backgroud of the SystemSocial development faster and faster, people pursue the higher and higher living standards, the accelerating rhythm of life, people's shopping habits are slowly changing.Street shopping, for the people of the gens going to work is a very extravagant thing, rest time, store of rising prices, make people more and more tends to online shopping.The continuous improvement of the Internet, e-commerce has been the rise of the network is virtual, people can see goods only by pictures and video to determine whether to buy, "dirty" businessman to benefit by means of shoddy, make consumer rights are threatened, greater impact at the same time, the development of the economy will slow development.So, what can solve the problem of the Internet is not the same as the physical objects and pictures?Along with the rapid development of network and information technology in all walks of life, the development of online shopping with digital, e-commerce return system emerged.The rapid development of computer technology and logistics delivery service's existence, for the development of electronic commerce laid a strong material base.电商退货系统1.系统摘要退货系统是所有电子商务网站都必不可少的,消费者都是希望自己在网上所买的物品或者服务是得到保证的,没有退货系统,那意味着消费者只要是付完款,产品就必定是消费者的,不管所买到的商品是否是消费者所需要的,都将要独自承担这一风险,这对消费者是不公平的,没有严格,完善的退货系统,电子商务是无法长久生存的。

电子商务专业外文文献

电子商务专业外文文献

本科毕业论文外文文献及译文文献、资料题目:CUSTOMER RELATIONSHIPMANAGEMENT文献、资料来源:加勒斯特经济学院文献、资料发表(出版)日期:2000.3.25院(部):专业:班级:姓名:学号:指导教师:翻译日期:外文文献:CUSTOMER RELATIONSHIP MANAGEMENT1. IntroductionIn the last decade, the majority of the companies were preoccupied with production, recession, mergers, new technologies and business regulation. Romania’s accession in the European Union will bring many advantages for further development, together with membership in a Common Market with common policies on product regulation, and freedom of movement for all the four factors of production (goods, services, capital and labor). This means that Romanian companies will compete with other companies from the EU directly in their home market. European companies are more flexible and mobile and will put a high pressure on the local companies in order to produce better products, launch better offers and services and orientate more towards their customers. High revenue equals important customer is a classic rule when the company organises its customer policy. “An important customer brings a gross amount of money for our enterprise” has become a reflex for many companies a broad and perhaps in Romania, too. But is this always true, or do we need more information than a simple figure reported at the end of the year?2. Marketing information systemA winning company is more productive in acquiring and retaining customers, to expand its clientele (Kotler, 2003). This company improves the value of the customers by reducing the rate of defection, increasing the longevity of customer Management & marketing relationship, making low-profit customers more profitable or terminating them etc. Gathering information on the actual or potential marketplace not only allows the organisation to monitor trends and issues concerning its current customers, but also helps it identify and profile potential customers and new markets, to keep track of its competition, their strategies, tactics and future plans (Brassington and Pettitt,2003). In order to collect and organize a high quantity of diverse information, the enterprises started to build marketing information systems. There are, mainly, a set of procedures and methods by which pertinent, timely and accurate information is continually gathered, sorted, analysed, evaluated, stored and distributed for the use of marketing decisionmakers (Zikmund and D´Amico,1993). The marketing information system includes data from external and internal sources (sales records, customer records, marketing communications, and sales force information). The focus on the customer and the integration of the marketing function helps the company to create customer databases with comprehensive information about individual customers or prospects.3. Customer relationship managementCustomer Relationship Management has been around for the last 30 years, but it became very important when companies changed their attitude towards marketing function. Nowadays, the cross-functional approach to marketing requires an organizational culture and climate that encourages collaboration and cooperation between departments. People within the business must understand their role in serving customers, internal or external one. CRM builds on the principles of relationship marketing and recognizes that customers are a business asset and not simply a commercial audience, implies the structuring of the company from functions to processes, information are used proactively rather than reactively and develops the ne-to-one marketing approaches (Payne, 2006).When defining CRM, we must first explain the difference between customer acquisition and customer retention. The two concepts have different drivers. Attracting customers has become very difficult these days, when people are harder to please. They are smarter, price conscious and sensitive, more demanding, less forgiving, and they are approached by many more competitors with equally good or better offers (Kotler,2003). Companies focus more on sales analysis, customer segmentation, advertising, merchandising and campaign management. The more difficult part is keeping the customers. According to Bruhn, a customer is satisfied when the comparison between offer and consumption fulfils his/her expectations, after he/she accepts the company, trusts it and exhibits a positive attitude towards it, becomes loyal to that company. In this situation, the customer talks favourably about the company and about its products, pays less attention to competing brands and is less sensitive to price, which turns transactions into routine (Bruhn, 1999). With customer retention, the company must pay attention to service satisfaction and trust in Customer relationship management the organization and its staff. Some companies believe that if a customer complaints the problem will be solved, but 96% ofunsatisfied customers don’t complain and go to another company. Therefore, Customer Relationship Management is the mechanism for retaining customers (Russell-Jones, 2003). Mainly CRM allows the company to understand who their customer is, isolate the best customer (those with whom you desire to have long-standing relationships), create relationships stretching over time and involving multi-interactions, manage the relationship to mutual advantage, seek to acquire more of those “best” customers. Inputs like marketing strategy, customer base, products, and regulation, competitors and staff skills are synthesized in a CRM programme which creates outputs as customer service, customer retention, higher share of wallet, customer referral, more predictable revenues streams, improved profitability, lower costs and better compliance (Russell-Jones, 2003).4. Developing a strategy in customer relationship managementBecause CRM is a cross-functional activity and large companies have thousands and millions of customers, the need for a strategic framework is very high. The dimensions of a CRM strategy are mainly focused on defining the following topics:- object of the customer relationship management – the company has three options: focusing on the company itself, on a brand or on the distributor;- target segment – the company usually sets priorities between different customer segments, it defines strategic customers based on the portfolio analyses, factors as revenue, length of the relationship, income, collaboration with the customer. These are its analysis criteria;- ways of retaining the customers –customers’ satisfaction is in the centre of all the decisions, but customers retention can also become a central issue through contractual clauses, such as service, leasing and warranty;- choosing the instruments of CRM – the company combines the instruments of the 4P´s with focus on the customer;- intensity and timing of the CRM decisions –show when and how should the company introduce different instruments; programmes can last from one day to one week, or from three month to two years;- cooperation within the CRM programme – sometimes the company must cooperate with other partners from the distribution channel, mainly between producer and wholesaler and retail.5. Instruments of customer relationship managementThe communication policy plays an important role in the instruments mix. It follows two objectives: first, to build a permanent dialogue with the customer in order to stabilize or change its expectations, and second, to counteract influences after consumption. The main CRM instruments within the communication policy are: Direct-Mail is material distributed through the postal service to the recipients’ home or business address to promote a product or service. In CRM the mailed issue can vary from a simple letter to a catalogue, and its sending will always occur at a particular moment in customer’s life (birthday, invitation for an event). It must incorporate sticky gadgets to increase their chances of being opened and read; Newsletters are distributed to customers for free and contain information about new products, offers for special events and others; Fidelity cards (store cards) are an important tool in gathering information about customer behaviour. By accumulating points of fidelity, the customer can benefit from different special offers; Clients club designates a concept which has grown in parallel with the fidelity cards. Its main forms are VIP-Club, Fan-Club, Product-Interest-Club, and Lifestyle-Club. The club represents an opportunity for the company to make offers in accordance with the social status, acceptance, prestige and expectations of its customers;Telemarketing allows companies to undertake marketing research and is highly measurable and accountable; the number of positive and negative responses are easily recorded and monitored. It provides for interaction, is flexible and permits immediate feed-back. Online-marketing includes many forms such as on-line advertising, on-line sales promotions, on-line direct marketing, on-line public relations, one-line personal selling. The medium used is the internet and the main instrument is the email. Virtual promotions are cheaper than hard copy versions, but the challenge is to drive traffic to your company’s Web site. Event-marketing takes place in three main areas: the product (here, it focuses on increasing sales), the corporation (for developing a corporate body) and the community (to make a difference in the life of the local community) (Bruhn, 1999& Fill, 2002).The price policy can be thought about in various ways when building a CRM programme: discounts for special customers, underselling or matching competitors, loyalty refunds, bundling items together and offering overall prices. Although price is not a measure of inherent value received, it is often used by customers as a benchmark, ignoring any other features or differences.Key factors in the product policy are the product itself, with quality, design, technical features, packaging and service management which includes lifelong warranty, price warranty or a customer telephone line. An active management in the distribution policy can focus on the customer or on the distribution channel. The producer evaluates the activity of the distribution partner and Customer relationship management intervenes when needed. The focus on the customers is realised through a Key Account Management which develops programmes for special customers.6. Customer relationship management in financial servicesFinancial services differ from many other industries. This can be seen particularly in Romania, where 40 commercial banks fight for a population of 21 million citizens. They cover the whole spectrum of customers from individuals to partnerships, institutions, corporations and governments. As a result, it can be very difficult to focus on single markets. Customers are often in two positions: they may have a deposit and savings accounts, but also loans and overdrafts. They are very service focused, they sell only intangibles. Financial services require processing billions of transactions worldwide and they are one of the heaviest regulated industries in the world (Rusell-Jones, 2003).The customers in the financial services are better informed, are switching channels, and seem to be more demanding of service, and used to change. The market is also highly competitive and new entrants are coming with diverse products and approaches.The industry of financial services in Romania has a very high potential and registers every year high growth rates. Till now, the location in a major city of the country with a population around 300.000 people was an advantage of the business and a success factor. Now the battlefield has moved in the small towns. The competition became tougher; banks began to develop and to introduce new products. Some experts say that a weakness of the banking sector is market segmentation. There is lots of information about customers, but it seems that banks prefer to focus on clients with large savings accounts. The main banks in Romania, as BRD, BCR, ING, and HVB-Tiriac announced for the year 2005 an increase in the number of the private banking clients. These are mainly customers with accounts between 50.000 and 100.000 Euros, they benefit of private consultancy, special interest rates, commissions, and special insurances. Customers have also a word to say about their bank. A market study made by DeadalusConsulting revealed that the customer profile for banking services is: person aged between 45-55 years, with higher or middle education. The most utilized service is the bank card for salaries payment (32,6%). Next, savings accounts (10,2%), credits for personal needs (11,1%), credits for buying electronics (9,2%) and auto leasing. The best grades were received by Raiffeisen Bank (8,83), BCR (8,58) and BRD Societe Generale (8,57). A customer’s criteria when choosing a bank are the trust in the bank, the environment in the branch, the quality of the staff, the advice they receive, the best interest rate they can receive, the information about the credit costs, and the conditions for obtaining a credit. A successful service provided by the majority of the banks is internet banking. It allows clients to save time and money, without going to the bank, 24 of 24 from inside or abroad. The access is free of charge or very cheap, and includes all kinds of activities from money transfer, payment orders, currency exchange, payment of current bills, external payments etc. The rate of penetration is still low, ranking between 10% and 30% of the customers in one middle bank.7. ConclusionsRomanian companies must focus in the future on the Customer Relationship Management and try to turn a “susceptible” client into a “partner”, to transform people who once needed their product/service, or occasional business partners into supporters and advocates and, eventually, into loyal partners that “sell” on the behalf of the company. Companies must create a permanent dialogue with their customers, and fight for them, because the clientele is not given for free. Customers that were price sensitive show now a higher interest in quality, service and behaviour of staff, and a company which concentrated on a price strategy should check how prepared its rivals are for a competition in the aforementioned fields. Customer Relationship Management increases its flexibility and adaptability to the market, in a world of capricious clients.中文译文:客户关系管理1.介绍在过去的十年中,大多数企业正在忙于生产,经济衰退,合并,新技术和商业管理。

电子商务供应链管理中英文对照外文翻译文献

电子商务供应链管理中英文对照外文翻译文献

电子商务供应链管理中英文对照外文翻译文献(文档含英文原文和中文翻译)翻译:电子商务对动态供应链管理的影评价摘要最近,互联网及相关信息和通信技术(ICT)使得成本效益的信息能够在供应链的独立各方之间传播.新的供应链战略,如供应商管理库存(VMI业务)协同规划,预测与补货(CPFR),有效消费者反馈(ECR),已开始利用这些新的沟通渠道,特别是在供应链的零售终端.电子商务加强了供应链上的制造商和材料零组件供应商,他们以前不能被很好理解和开发.本文的目的是建立供应链模式的电子商务使信息和通讯技术(ICT)的影响量化,特别是其对动态行为的影响.论文包含简单却充满活力的模型,其对将要实施的供应链动态行为模式下的电子商务提出了相当数量见解.关键词供应链管理动力学;电子商务;EPOS(创新电子支付系统);供应商管理库存;网上购物1. 总述当ICT型的电子商务提出,让供应链中的企业共享市场信息,使得“1-2-1企业”成为可能时,(Peppers&Rogers,1997)几乎没有分析或可量化的证据证明它真正会在配送顾客所需上提高企业的整体绩效.通常的建议是,通过ICT在供应链中的所有企业传递供应链中的信息会提高企业绩效.事实上,最近的研究(Hong-Minh et al.,2000)已经表明,通过供应链的“啤酒游戏”(Ster man,1989年),企业之间简单的传递信息会有一个不利的影响.这是由于伴随着更多的可用信息,调度程序需要知道如何处理它.有很多种方法能使创新的信息流在供应链里得到应用.Kiely(1998)提供了一个良好的起点,他特别强调用需求数据来达到预测的目的.在这篇文章中我们分析4个能够成立的ICT方案的影响,此项分析使通过调查牛鞭效应(Letal,1997a,b)用两种不同的方法把它们传统的供应链加以比较.第一种办法是根据管理飞行模拟器的结果分析啤酒游戏.第二种方法是基于一个量化Z变换分析,其中的应用工具是Disney和To will(2002)高度提倡的.比较和对比这两种方法的目的是评价电子商务在供应链动态质量评估方面的影响.“牛鞭效应”是一项重要措施,因为它是体现出了一个表现不佳的供应链的症状.(琼斯和西蒙,2000年).“牛鞭效应”是一个生产适应成本的代理办法(Stalk and Hout,1990年),并表明持有“以防万一”的库存的意义是为了缓和不明因素.牛鞭效应相当多以实验和观察为依据的证据包括最近的例子显示:供应商两级订单的粮食部门上游的数据是电子销售点(EPOS)的数据的10倍(Jones and Simons,2000).汽车部门收入订单和供应商只有一个单一的梯队供应链的差异比率大概是1:2(Naim et al.,2002).这5个供应链战略是:传统供应链战略——即在供应链上四个"串联"的梯队.网上购物——即分销网络是单道的,信息和物品 在最终消费者和产品供应商之间直接流动.缩减型供应链——即供应链里的一个梯队被移除.供应商管理库存(VMI)——这是模拟通过对供应链里的双方企业制定议定书,给予必要的库存和销售信息,权力和责任给供应商,以便管理客户的库存.电子销售点(EPOS)——市场资讯在供应链中的所有企业之间互传.尽管各种电子商业的情况,可以由四个组四个硕士课程学生根据自己的学识在这两个学术和实践上进行战略的审查或者执行.正是这些大师的学生在实施啤酒游戏.2. 方法论改进个别制造商和供应链的动态行为的研究已是人所共知.最近期的研究方法,可分为下列四类:管理游戏:例如啤酒的游戏对于说明的不同供应链战略的益处来说是有用的.这是麻省理工学院于五十年代末发明的.(sterman,1989)从游戏本身来说,游戏中大致没有什么可以被严格证明.从这个意义上说,游戏是有限制的.但他们确实提供了有价值的证据,并是一个良好的学习手段.其他作者扩展或用计算机处理了啤酒游戏包括van Ackere et al(1993),Kaminsky和Simchi-Levi(1998),Lambrecht和Dejonckheere(1999).实证研究:很多位作者调查了ICT的冲击对供应链的影响.包括Holmstromm(1998),Fransoo和Wouters(2000),Kaipia,Holmström和Tanskanen(2000).然而,此种贡献在已知战略实施以后,量化了改进性能,即不存在预测要素和集,并且研究的焦点就是要找出最佳做法.不幸的是,它并非总是能够比较信息和通信技术的推行策略,其直接原因是由于这些策略在不同性质的环境中实施.统计:这种类型的贡献,通常提供关于需求的特性的影响的统计见解 ,例如标准差和相关性,以及供应链特性,例如首要时间和库存成本中的信息路径和牛鞭效应或需求扩增.统计方法经常被用来量化真实情况的表现.然而,这些方法未能表现出如何减少或消除有害的动态影响,如“牛鞭”,并很少得到从技术上深入探讨影响系统结构性能的原因和结果.这种类型最近的重大贡献包括Lee, So and Tang (2000),Chen, Ryan and Simchi-Levi (2000),Chen,Drezner,Ryan and Simchi-Levi(2000).模拟与系统动力:它是由Forrester(1961)提出,是一种在大型非线性系统内调查动态效果方法,且不诉诸复杂的数学控制理论模型(Edghill和Towill,1989年).仅用模拟方法虽然繁琐,费时,且只提供有限的洞察力(Popplewell和Bonney,1987),但它们确有先发优势,能在模型非线形的同时避免复杂的数学.以前利用模拟所做的工作是非常多产的,其中包括(但绝不仅限于)Forrester(1961),and Coyle(1982),他研究了传统的供应链结构,Cachon andFisher(1997)和Waller,Johnson和Davis (1999)他们研究过VMI.连续控制理论技术:用于生产和库存控制.首先由1978年诺贝尔经济学奖得主赫伯特西蒙(由于他在工作机构动态上的出色研究)第一次提出.西蒙(1952)描述了如何使用线性确定性控制理论来进行生产和库存控制.Axsäter(1985)陈述了一个有用的对于早期工作的评论性论文,总结了这个领域的优势和和劣势.他的结论是,控制理论“说明了非常好的动态效果和反馈”,但不能解决测序和生产批量的问题.瑞典的Linkoping 大学的生产经济学学院的大量研究已被记入文献.他们已经在运用拉普拉斯变换和经济技术,如MRP系统(Grubbstrom,1967)的净现值.连续控制理论受到这样的困扰,即一些调度和订货情况本来就是离散的,而且离散时间的延误的连续表述在数学上是很复杂的.离散控制理论,能够很有效地对抽样数据系统进行调查.例如:调度和订货系统和本质上离散的计算机系统Vassian(1955)从西蒙在连续领域的工作中得到灵感,采用离散控制理论研究了一个生产调度算法.De Winter (1966),在关于新型的供应链结构可能仅有的两个成果的其中之一里,寻找一种用在海军供应链上的集中控制存货.Deziel和Eilon(1967)描述了一个重大的应用.Burns和Burns and Sivazlian(1978)研究一个拥有四个级别的使用的Z变换的传统供应链.Bonney和Popplewell(1988)研究了MRP系统.Dejonck heeretal.(2003a),一直在用Z变换调查共同控制结构中共同预测机制的牛鞭表现.Disney(2001)一直采用离散控制理论来调查供应商管理库存供应链.离散控制理论的缺点在用到数学的时候往往涉及冗长而乏味代数操控.本文中所涉及的方法都是用来分析结果的.例如啤酒游戏的结果,或是在各种情况的ICT下决定牛鞭效应的范围和程度.将这些分析与以前公布的结果进行直接比较,(Hong-Minhetal.,2000)得到了相违背的结果.啤酒游戏的结果包括结构性问题和人类行为方面的问题.后者特征可能包括游戏玩家对游戏理解不够,不确定性决策和错误以及从顾客到供应商订单传送中出错.这时候分析型的Z变换方法被用来比较目标和结果,并用它来推导出供应链牛鞭效应中确定性的反馈系统结构的影响.如果认为ICT 系统将处理供应链中数量庞大的信息交易,并且管理例外的情况时人为干扰影响是有限的.那分析方法就更为重要了.3. 五种供应链的描述这五种供应链研究的设想由下进行总结.下面是对每种供应链的简短说明.3.1 传统供应链传统供应链的特点是由4个“串联”起来梯队组成一个供应链.每个梯队只接收有关当地库存水平和销售的信息.然后每个梯队按照当地供应商的存货水平,销售情况及以前的未取货订单来制定定单(Sterman,1989).3.2 缩减型供应链缩减型供应链是指供应链中的梯队减少了.例如对于的供应链来说,这就代表了零售梯队已经融入于信息和物质流.这是一个用ICT 来缩减梯队的供应链.作为提高供应链的动态性的有效机制,梯队缩减已经被Wikner,Towill和Naim(1991)确认.3.3 网上购物网上购物是指生产商直接从最终消费者那里接到订单(可能像戴尔一样通过互联网),并在生产和分销的第一时间将产品直接邮购给最终消费者.这样的供应链策略与传统的仅一个梯队的供应链具有相同的基本结构.3.4 EPOS可用型供应链EPOS可用型供应链是指最终消费者的销售对于供应链中的所有成员都是可见的.例如,在很多杂货供应链中,通过互联网可以获得EPOS数据.这些数据或是直接从零售商那得到的或是通过第三方得到的.供应链成员可用这些数据对未来的情况进行预测.具体来说,在这种策略中,每个梯队可以用最终消费者的销售作为自己的规划建议,但每梯次仍然需要提供(如果可能的话)他的客户所订的货物.Dejinckheere,Disney,Lambrecht 和Towill(2001)从Mason-Jones(1998)的模拟方法中得到启发,利用Z 变换对这项策略已经进行了全面调查.3.5 供应商管理库存(VMI)VMI具体表述如下:在一个有两个梯队的VMI的关系中供应商(分销商)管理,消费者(零售商)的库存.分销商拥有零售商的销售和库存水平的资料.在此情况下零售商并不给分销商下订单,而是零售商相信分销商供给足够数量的库存来保证零售商有足够的(不是太多)库存.VMI策略的支持者有DisneyHolmstrom,Kaipia和Towill(2001),他们支持供应链中的VMI梯队.在这种情况下,其他的梯队(仓库和工厂)按传统的模式运行.4. ICT对供应链动力学的影响4.1 啤酒游戏的结果Hong-Minh et al.(2000)分析了四个不同的团队采用四种不同的供应链策略的结果,其中的一个团队采用的是前面描述果过的EPO S型供应链.虽然研究结果表明信息共享好处多多,(Mason-Jones and Towill,1997),令人惊讶的是EPOS策略的效果是最差的.当EPOS策略减小了供应链里牛鞭效应的程度是,作为代价的是长时间的存货积压(负的净存货).得出的结论是虽然市场信息及时的在供应链的各个梯队得以分享,供应链里的各方仍有他们自己的订货规则.这就是说,各方没有共同协作.虽然共享市场信息确实是一件好事,但只有把它作为一个商定的整体供应链的决策策略的一部分时,它才会产生收益.(Mason-Jones,1998)为了测试这一假说,EPOS 策略被加上一些特性后重新运行,这些策略包括所有的参与者参与协同规划,预测与补货,也就是CPFR .作为一个涉及16名学生的国际运输方向的硕士课程,啤酒游戏也由目前的作者运行两次.第一次的啤酒游戏按传统模式运行.那就是,啤酒严格按Sterman (1989)所定的规则运行 .第二次的啤酒游戏在学生团结协作下进行.不同的集团重新制定了四个不同的ICT 供应链策略.第一届四阶段时期,需求模式(即所有集团回应)被由一个8面骰子随机抽出,从时间5(两个游戏中指25)需求由一个20片面的骰子产生.为了达到本文的目的,我们对第二组的结果进行了分析.不同的绩效措施被从游戏收集,他们已被总结成方程式1(Chenetal ,2000).2222//CONS ORATE CONS CONS ORATE ORATE i i i i Bullwhip σσμσμσ==这个等式给了衡量牛鞭效应的方法.除了牛鞭措施的衡量,我们还在啤酒游戏中采用了典型性能指标,那就是库存成本.每得到一件货物的库存罚0.5英镑,每少一件库存花费1英镑.股票出招致费用£1.00.库存成本是一个重要的度量因素,因为它最终决定我们能在何种程度上满足顾客以及确定过期库存的危险型.严重的积压成本是有道理的.因为无论我们将供应链的波动程度控制的多么好,如果我们不能满足最终消费者的话,我们最终会被行业所抛弃.游戏的结果汇总在附录中.库存费用作为一个正常能被达到的相对排名从而在在某一特定的供应链策略的实际梯队数量中独立出来.因此,我们将惩罚有较少梯队的供应链.此外,两种EPOS 的结果都会被显示出来.第一个是在研究中做过并在本文中描述过的,它被定义为EPOS-CPFR ,第二个(叫作EPOS-no CPFR )是基于被Hong-minhetal.(2000)记录的有确切结果的EPOS.EPOS-CPFR在最少化方面做的很好,而事实上它就是减少供应链的牛鞭效应.但是,对于EPOS- no CPFR,要支付更多的库存成本,这主要是由于供应链中有长期的存货.除了使存货成本正常化,消除一个梯队或许多梯队的策略仍优于其他的选择.如以前所报告的(例如,见Wikner et al.,1991),消除一个梯队就消除了一个决策点,并减少了总成本.比EPOS-CPFR的结果更令人惊讶的是VMI的情况为既有最差的存货持有成本又有最坏的牛鞭效应.很明显,在游戏中可以看出,尽管提供了详尽的记录议定书的规定,游戏成员在贯彻落实这一构想时存有问题.4.2 Z变换评价我们再一次使用式1以确定牛鞭因素在I级,因为它为提供了一个封闭表达式,使牛鞭能够通过一个Z变换方法而确定下来(Disney Towill, 2002),对牛鞭效应进行量化的学者有(Chenetal, 2000).我们用平方脉冲响应方法来确定每一个供应链策略所产生的牛鞭效应的大小.这种方法是由Disney和Towill(2002)创造的.总的来说,常用的供应链模式可归纳如下:除非对具体战略进行模式化是必要的,生产决策具有有序规则 ,它是基于平均需求的总和,目标商品库存和实际库存中的一小部分的差别,以及目标运输库存与实际运输库存的结构之间的一小部分的区别(John,Naim 和Towill,1994年).这这个结论是适当的.因为Naim和Towill(1995)已表明,这是相等于sterman的(1989)锚定和调整启发式,这个式子能够在玩啤酒游戏中复制人的行为,这是众所周知的.使用Eziel和 Eilon在定序规则里的设置(Disney和Towill,2001年和2002年)可使复杂的数学操控减少.这是正确的,因为Disney和towill(2002)已证明这是一个具有重要的可取的动态特性的一般apiobpcs模式的子集.数学工作也得到了进一步简化,这是通过设置在订货规则里指数预报的平均年龄相等于在两个反馈回路中的逆增益()ti1/减1,并确定了制作/发行的筹备时间相等于两种秩序的时期.这些是为了尽量避免在牛鞭表达式中的极高阶多项式.VMI 的具体情景蓝本是供应商管理其客户的库存水平,并致力确保该存货水平保持在(经共同商定)最低和最高水平之间.尤其是,最低及最高水平不会随时间而改变时.这种情况导致两个梯队的供应链运行起来就像具有一个梯队的供应链,Disney (2001年).我们可以从Disney (2001)那获得对供应商管理库存及其变种的更多信息(尤其是当最低及最高水平随着时间变化).我们的研究结果概述于下.有两个基本牛鞭非公开形式:一为传统,缩减,电子购物和VMI 的供应链模式,另一个为EPOS 供应链模式.我们可以从下得出结论,当订货样式逐渐流向了供应链中的传统供应链,牛鞭将普遍增加.不过我们注意到,通过仔细观察,当接近4i T 时,流向供应链牛鞭效应反而会降低.消除一个梯队,很明显可以除掉牛鞭的根源,因为一套秩序变通是根本无法进行的.有效地消除整个销售网络可使工厂订单率像传统的供应链的第一梯队一样迅速有效.虽然是一个“低科技”的ICT ,移除两梯队的策略在概念上是简单易懂的.由于这些战略不要求调度器的新的行为,所以也许可以解释为何它们在啤酒游戏产生了有利的结果.不过,他们也存在严重的缺点,在实际供应链中消除零售商,分销中心和批发商也就意味着消除了和顾客的近距离接触.所以除非顾客已经准备好接受不呢个近距离接触的弊端,(因为他们可能用书籍或电脑来完成),这个策略就不可能使用.在VMI 的供应链中,我们可以使得两个梯队表现的和一个单一的梯队一样.事实上,我们没有理由不能拥有一个四梯队的VMI 策略,并使得四梯队像一个单一的梯队那样行动. 因此VMI 被用来获得良好的动态订货,并提供与顾客接触的机会.这也许可以解释为何该策略经常被发现用在杂货供应链中.然而EPOS 策略与其他的策略相比,具有一个本质上不同的订货结构,所以我们需要一套新的封闭形式.但是我们可以看到,我们可以从EPOS中得到与VMIJ几乎相同的绩效表现.而且EPOS策略可以与顾客近距离接触,因此将具有更广泛的用途.5. 结论我们依据单一产品或者累计产品类型提出结果.这个结果当评估ICT 对多种产品的影响时一样有效.研究表明,有必要采取适当的分类政策,以便于汇总产品到各类以动态行为为基础的市场(Naimetal.,2002).不同的产品类型可能需要不同的订货政策(Evansetal.,1998)或信息富集策略(Mason-Jones and Towill,1997).我们采取了两种不同的做法来了解ICT对供应链动力学的影响.该Z 变换分析表明有可能创新型的ICT将超越其它策略.但啤酒游戏结果显示ICT增加了人的决策复杂程度,即使清楚所提供的界定协议,也是很难的.因为有太多的信息和和计算需要管理.啤酒游戏还表明,如果对ICT协议管理不善,会增加库存成本.我们的结论是,虽然啤酒是在一个模拟和简化的环境中进行的,但像真实世界一样,人们需要决定哪些结果是不能被立即预知的.Sterman(1989)就表示,在这样的一个环境中,人们并不善于决策.虽然ICT为提高供应链的透明度提供了机会,但同时也创造了一个更复杂的环境使得当人们确实要加以干预使,决策变得更为困难.在传统的打啤酒模式和实施电子商务纲要之间可能有一个供游戏的人通过的学习曲线.电子商务实施纲要显示如果确实存在着学习曲线,那么就表明在简单的情况下学习曲线能够让参与者更快的进步.还有一种可能性是实施者在实施他们的电子商务战略时雄心勃勃.同时,这是不同于真实世界的.公司往往可能在执行新技术时超过了自己的能力和资源以至于太先进的满足了他们的需要,或者是由于在本质上属于资源密集型而无法执行和操作.由于很难保证每个人都受过适当训练,以应对ICT议定书的规定,有必要设计强有力的ICT系统以尽量减少人类干扰.反过来说,在需要人类的互动时,需要用哪些具体信息资源来做出那些特别的决定,这些要求是显而易见的.同时,在现有技术条件下,ICT系统很难处理例外情况,例如旷工或工厂停产.因此需要适当简化程序来使人机交互简单化,以管理例外情况.附录A在不同的供应链中量化牛鞭使用Z变换方法,如表2所示.原文:Assessing the impact of e-business on supplychaindynamicsAbstractThe Internet and related information and communication technologies (ICT) have recently enabled the cost-effective dissemination of information between disparate parties in the supply chain. New supply chain strategies, such as vendor managed inventory (VMI), collaborative planning, forecasting and replenishment (CPFR) and efficient consumer response (ECR), have begun to exploit these new communication channels, principally at the retail end of the supply chain. The impact of the e-business enabled supply chain on manufacturers and materials/component suppliers is,however, less well understood and exploited. This paper is aimed at establishing e-business enabled supply chain models for quantifying the impact of ICT, in particular its effect on dynamic behaviour. The paper concludes that simple, yet robust, models enable considerable quantitative insights into the impact of e-business on supply chain dynamic behaviour prior to their implementation.Keywords Supplychaindynamics;Lommerce;ullwhipZQS;Vendormanage dinventory;Shopping1. IntroductionWhile information and communication technologies (ICT) in the form of e-business is advocated as an enabler to the 1–2–1 enterprise (Peppers andRogers, 1997) by allowing market place information to be shared by all businesses in the supply chain, there is little analytical or quantifiable evidence that it will actually improve the overall performance of the enterprise in delivering customer wants. It is usually proposed that passing information to all businesses in the supply chain via ICT will improve performance. In fact, recent research (Hong-Minh et al., 2000) has shown, via the supply chain ‘‘Beer Game’’ (Sterman, 1989), that simply passing information on to businesses can have a detrimental effect. This is due to the fact that, as well as having more information available, schedulers need to know what to do with it.There are many ways in which innovative information flows could be used within supply chains. Kiely (1998) provides a good starting point, specifically focusing on using demand data for forecasting purposes. In this paper we analyse the impact of four ICT enabled scenarios by investigating the bullwhip effect (Lee et al.,1997a, b) using two different approaches and comparing them to a traditional supply chain. The first approach is based on an analysis of the results of a management flight simulator, the Beer Game. The second approach is based on a quantitative z-transform analysis using the tools highlighted by Disney and Towill (2002). The aim is to compare and contrast the two approaches qualitatively to assess the implications of their evaluations of e-business scenarios on supply chain dynamics.Bullwhip is an important measure, being symptomatic of a poorly performing supply chain (Jones and Simons, 2000). It is a surrogate measure of production adaptation costs (Stalk and Hout, 1990) and implies the inclusion of ‘‘just-in-case’’ stock holding to buffer against uncertainties. There is considerable empirical evidence of bullwhip including recent examples in the: * food sector where the supplier orders two tiers further upstream varied 10 times more than the electronic point of sales (EPOS) data (Jones and Simons, 2000).* automotive sector where the ratio of the variance between incoming orders and order to suppliers at just a single echelon in the supply chain was 1:2 (Naim et al., 2002).The five supply chain strategies considered are:* Traditional—in which there are four ‘‘serially linked’’ echelons in the supply chain.* e-Shopping—where the distribution network is by-passed and information and materials flow directly between the end consumer and the product suppliers.* Reduced—where an echelon in the supply chain had been removed.* Vendor managed inventory (VMI)—that is simulated by developing a protocol positioned between two businesses in the supply chain that gives the necessary inventory and sales information, authority and responsibility to the supplier in order to manage the customer’s inventory.* EPOS—where information from the market place is transmitted to all enterprises in the supply chain.Although various e-business scenarios are available the above were chosen by four groups of four Masters Programme students based on their review of commonly quoted and/or implemented strategies in both the academic and practitioner literature. It was these Masters students who implemented the scenarios in the Beer Game.2. MethodologyResearch on improving the dynamic behaviour of individual manufacturing businesses and supply chains is well known. Most recent research methodologies may be categorised as:* Management games: Tools such as the Beer Game that was developed at MIT at the end of the 1950s (Sterman, 1989), are useful to illustrate the benefitsof different supply chain strategies. Games are limited in the sense that generally nothing can be rigorously proved from the game in itself, but they do provide a valuable source of anecdotal evidence and are a good learning device. Other authors have extended or computerised the Beer Game including van Ackere et al. (1993), Kaminsky and Simchi-Levi (1998), and Lambrecht and Dejonckheere (1999a, b).* Empirical studies: A number of authors have investigated the impact of ICT on the supply chain including Holmstr .om (1998), Fransoo and Wouters (2000), and Kaipia et al. (2000). However, this type of contribution looks at quantifying the improvement performance of a known strategy after its implementation; that is, there is no predictive element and the focus of the research is to identify best practices. Unfortunately, it is not always possible to compare ICT implementation strategies directly due to the varying nature of the environments they have been implemented in.* Statistical: This type of contribution typically provides statistical insights about the impact of demand properties such as standard deviation and correlation, and supply chain properties such as lead-times and information paths on inventory costs and the bullwhip effect orTdemand amplification. Statistical methods are often used to quantify the performance of real situations. These methods however, fail to show how to reduce or eliminate the detrimental dynamic effects, such as ‘‘bullwhip’’, and insights into the causes and effects of system structure on performance are rarely obtained in depth from the technique. Recent significant contributions of this type include Lee et al. (2000) and Chen et al., (2000).* Simulation and system dynamics: This approach was advocated by Forrester (1961) as a method of investigating the dynamical effects in large non-linear systems without resorting to complicated mathematical control theory based models (Edghill and Towill, 1989). Simulation approaches alone suffer。

电子商务毕业外文文献(本科)

电子商务毕业外文文献(本科)

本科毕业论文外文文献及译文文献、资料题目:Distribution to users from alogistics base shipping method 文献、资料来源:网络文献、资料发表(出版)日期:2012。

7院(部):商学院专业: 电子商务班级:姓名:学号:指导教师:翻译日期:外文文献:Distribution to users from a logistics base shipping methodAbstract: Logistics is the company's 'third profit source',while at the end of the logistics of distribution, logistics and economic efficiency has to improve, optimize,improve the logistics system,improve service, reduce costs and other functions in the logistics system to occupy an important position。

Keywords:Efficient Logistics And Distribution Trends Of The Importance Of Features Distribution of transport and other logistics activities,or constitute a combination of integrated logistics services activities。

Distribution of the 'distribution’ includes the requirements of the order by the user,sorting,picking, loading, storage, handling and other activities, one of the 'free' in the transport process is in the 'secondary transport’, ’Feeder' or 'transport terminal', starting and ending point of the logistics base to the user。

电子商务信用中英文对照外文翻译文献

电子商务信用中英文对照外文翻译文献

电子商务信用中英文对照外文翻译文献(文档含英文原文和中文翻译)英文:Towards Enhancing Trust on Chinese E-Commerce Abstract:E-Commerce has been much more popular in western countries where the development of E-Commerce systems has been relatively matured. While the technology and social credit environment are well developed, E-Commerce is relatively new and receives fewer acceptances within commercial industries in China. Building trust has been identified as one of the major concerns in E-Commerce.In this paper, we will develop an computational model, which may be used to improve the trust-building relationship among consumers, retailers and authorities. This model considers a number of factors including direct experiences, customer recommendations, and authority certification, while parties involved in the E-Commerce activities can confidently establish and reliably enhance the trustworthiness.We also conduct a case study on how to improve consumer-retailer trust relationship in an E-Commerce application by the use of the trust model, which is one of functional electronic storefronts with the consideration of trustworthiness in China. In addition, the findings from this research will also be helpful for national policy maker on legislation of Chinese E-Commerce activities.Key Words: Trust, E-Commerce, Trust-building, Computational model, Chinese E-Commerce.I. Introduction“With the rapid development of Internet technology, the landscape of exchanging information and doing business has been com pletely changed”. As a new way of doing business, E-Commerce is increasingly affecting, changing and even replacing the traditional commerce approach. People are increasingly accepting and using E-Commerce than ever before. Without any doubt, many network applications, based on initial Door to Door to B2B, B2C, and C2C models, have a profound influence on the global economy. However most of the development of E-Commerce is primarily achieved within a handful of countries, particularly in countries like US, Japan and some of European countries. Since the advent of the Internet in the late 1990’s in China, various applications can be seen in the following years, which stirred thousands of ambitious young Chinese people to establish their own business on-line with a dream of getting wealthy overnight. Over the past few years, almost 70% of the growth in Internet users from all over the world occurred only in China. However, in terms of E-Commerce development, there is still a gap between China and the developed countries. With the increased popularity of the Internet and the continuous improvement of Internet technologies, the development of E-Commerce has just made an impressive start. What hinder the development of Chinese E-Commerce can be attributed to various problems and barriers. Some of these problems such as payment method, distribution problem, and security issues have been partially alleviated. Unfortunately the consumers’ lack of trust towards E-Retailers has been identified as the biggest barrier that needs to be overcome in long-term.In the paper, we will identify the challenges in developing Chinese E-Commerce and propose a model to cooperate with current E-Commerce system as a mean of enhancing trustworthiness. The paper is organized into 6 sections. Section 2 introduces the current standing of E-Commerce, and then Section 3 briefly reviews the challenges in developing E-Commerce, and examines the “Trust problem”, which is identified as the major obstacle that hinders the spreading of E-Commerce in China. In Section 4, we propose a computational model that can be used to address the trust problem. Section 5 specifically discusses how to apply the model to improve trustworthiness, and gives a case study in Section 6. Section 7 concludes the paper by discussing further directions for improving trust between E-Commerce users.II. Current Chinese E-Commerce Standing(I) Issues in E-CommerceTrust has always been the main concern among most of Chinese E-Commerce companies. On one hand, people are impressed by doing business on-line, but on the other hand they are still worried about using E-Commerce widely. Consequently, a gap appeared between on-line retailers’interest in attracting shoppers to their electronic storefronts and many consumers’ trust in those activities. Nevertheless, researches have shown that the trust problem is not only technical problem, but more of a social problem caused by various reasons. First and foremost, for historical reasons, people may lack of confiden ce with others, therefore it’s quite difficult to puttrust in someone else in the beginning. Secondly, the commercial law and regulation for E-Commerce cannot fully protect the interests of consumers and merchants. Therefore E-Commerce users lack the confidence to take the risk when communicating with an unfamiliar party. Thirdly, the social credit system and payment system in China are still not strong enough when carrying complex E-Commerce transactions, so that on-line business frauds may happen, and harm consumers. Last but not least Internet security and cryptography techniques, which can increase consumers’confidence in on-line activity, are still under development. Due to all these issues, E-Commerce specialists commonly regard that the bottleneck of Chinese E-Commerce is as a trust problem than anything else.(II) Opportunities of Chinese E-CommerceIn 2005, Chinese E-Commerce has been experiencing the upsurge of B2C markets. With the recognition of trust problem, many retailers are experimenting with various trust building strategies to establish trustworthiness towards E-Retailers. Establishing trust between E-Commerce users is a long term process. Apart from more education or training in the long term, we can resort to technology to enhance consumer trust in an unfamiliar E-retailer. One effective method is to participate in third-party assurance programs, which assist consumers in an accessible level of trust they should place in an E-Commerce transaction. In that way, merchants who agree to meet a third party assures standards can either use the assure certified technology, or agree to be bound in some way by the assure procedures or oversight are registered by the assure and permitted to display an identifying logo or assurance seal on their website. Consumers can reveal specific validation of the merchants good-standing with the assure or additional disclosures related to the merchants’ business practices or history. Some theories suggest that trust in an E-retailer can be speci fically defined as consumers’ willingness to accept vulnerability in an on-line transaction based on their positive expectations regarding an E-Retailers future behavior. By evaluating a party’s post behavior and tracking its activities, the party’s futu re behavior can be expected and trust level can be considered so that consumers can make purchasing decision according to the trust level of E-Retailer. In this paper, a third party assurance program that can be cooperated with the current E-Commerce system is proposed. Through tracking E-Retailer ’s activity records, collecting consumer experiences, and recommendations, the computation model is capable of considering the level that consumer can trust an unfamiliar E-Retailer. More detail about the model is described in Section 4.III. Challenges in Developing Chinese E-CommerceChinese E-Markets is undeniably of great potential. E-Markets are not only beneficial for national economy, but also for the global economy, especially since China has entered the World Trade Organization (WTO). However, in terms of developing E-Commerce, there is a gap between China and other developed countries. The primary cause is that the advent of information age has a great impact on the economy of industrialized countrie s, while the social environment and China hasn’t become used to its coming. These can be noticed from various aspects including information infrastructure, barriers of social environment, degree of technologyinnovation, level of awareness, and trustworthiness and so on. Technically, the improvement is obvious, but it’s difficult to catch up in short term for some social problems.(I) Informationization GapCurrent social environment in China is yet to match the rapid informationization. The understanding of the relation and interaction between industrialization and informationization is inadequate. In addition, the importance and urgency of informationization in social and economic development haven’t been fully appreciated. Apart from that, for a long term progress, the awareness and acceptance to informationization are still underway both theoretically and practically.Furthermore, the global information infrastructure are building up, China is not a exception. However, the popularity of informational and electronic facilities in China is still behind the USA, even though 70% of the growth in Internet users occurred in China. That is mainly due to the huge population of China and the imbalanced development of different regions.In terms of the innovation of information technology, China is catching up to the developed countries progressively, although the exploring and utilization of information resources and services are not yet adequate.(II) Social Barriers in E-CommerceIn China, E-Commerce activities are impeded by some social barriers as well. For instance, the law and regulation are not flawless. E-commerce gives a full impetus to social and economic development; in the meantime, it raises some new problems. So we need to address the inadequacy of traditional policy and laws in the new circumstance, and recommend new and effective law and regulation system. E-commerce may cause multi-facet problems, such as legitimacy and authentication of E-currency, E-contract, and E-bill. Taxation is another problem. It includes how to collect business tax and custom; whether new tax and collecting methods are needed for some intangible products (e.g. software, electrical audio and video); how to secure market and prevent monopoly, especially telecommunication monopoly; how to protect privacy and Intellectual Property(IP); how to manage and control export and import of intangible products, and so on.There is a lack of E-Commerce standard. Standardization and legislation is a difficult but important task in developing E-Commerce. For instance, before the E-Signature Standard was invented in China, there was no particular standard to normalize the behaviors on Internet, therefore, it could not setup a standard business environment compatible with international standards, which has a huge impact on integration of individual country and global economy.Another problem associated with E-Commerce is the social credit system and payment system. The present E-Commerce can only be regarded as quasi-E-Commerce. Since the credit system lacks of trust, effective monitoring and payment mechanism. The Internet commodity transaction centers only fulfilled parts of E-Commerce processes, but by no mean to be full processes from pre-purchase to post-purchase. The current distribution system for Chinese E-Commerce is still not satisfied enough. For instance, the delivery of products has yet to be separated frommanufacturing and commercial enterprisers. The incomplete distribution system still responds passively to production and sales departments, where different processing links such as warehousing, transporting and loading functions as independent entities so that the distribution problem has not been solved well at present.In summary, these informationization gaps and social barriers indeed hinder the development of Chinese E-Commerce, but many people consider lack of consumers trust in E-Commerce merchants, technology, social, financial and legal infrastructures of E-Commerce environment as the most concerned issues that affect the development in an individual country, since most traditional cues for assessing trust in physical world are not available on-line.(III)Trust IssueTrust is a catalyst for human cooperation, and it has received considerable attention in the business and social science literature. Lack of trust can result in a waste of time and resources on protecting ourselves against possible harm and thereby clogs up the economy. Consumer’s trust in an E-Retailer can be defined as consumers’willingness to accept vulnerability in an on-line transaction based on their positive expectations in regard with an E-Retailers future behavior. Factors that affect trust in E-Commerce for consumers include security risks, privacy risks, and lack of reliability in E-Commerce processes in general. As pointed by Nielsen, real trust builds through a company’s actual behavior towards its customers over time, and it is seen to be difficult to build and easy to lose. Theoretically, there are three trust-building processes summarized in:1. Knowledge-based trust is described as a form of trust that develops over time as one party learns about intentions, capabilities, and activity experiences. Example can be recommendation, evaluations, and reputations.2. Institutional-based trust relied on the creation of a “trust infrastructure”, of socially recognized third-party intermediaries that certify the trustworthiness of parties in a commercial exchange or actually enforce trustworthy behaviors on the part of one or both partners. Such example is certificate, membership of association.3. Trust transfer happens when one party ascribes trustworthiness to an unfamiliar exchange partner based on that partner’s association with a trusted party.In the ext section, we will describe a computational model, which can be used to facilitate the trust- building process in E-Commerce, particularly for Chinese E-Commerce market.In this paper, we surveyed the E-Commerce activities currently under going in China. We have closely analyzed the gap between the informationization and barriers of Chinese E-Commerce systems. Among the topics of facilitating development of a positive, effective and satisfied E-Commerce system, “trust” is a major issue, which has not received adequate attention in past decades. We have proposed a computational trust model (ERC2G), which can foster a trust relationship between consumers and merchants, and illustrate how to apply the model in a Chinese E-Commerce system. From the case study of EI Computer, we briefly talked about the implementation of E-Commerce systems with the consideration of enhancing trust. However, establishing trust must be a complex process, which involves moreinformation sources, so continuous improving and enhancing the trustworthiness will be the main objective we need to achieve in future work.翻译:提升中国电子商务信用度摘要电子商务在西方国家已经非常流行,并且电子商务系统在这些国家的发展也相对成熟。

电子商务与现代物流中英文对照外文翻译文献

电子商务与现代物流中英文对照外文翻译文献

电子商务与现代物流中英文对照外文翻译文献In this model。

the XXX its own logistics system。

the enterprise can control the entire process of delivery。

XXX。

this model requires a XXX.3.Third-party logistics model.XXX ns to a third-party logistics provider。

The third-party logistics provider handles the entire logistics process。

XXX。

the enterprise may lose some control over the logistics process and may have to pay higher fees for the services provided.Second。

the impact of electronic commerce on physical n1.Shortening of the n chain.XXX intermediaries in the n process。

such as XXX.2.Increased demand for logistics services.As more consumers shop online。

XXX.3.XXX.Electronic commerce has led to the XXX logistics models。

XXX connect consumers with individuals who XXX.Overall。

electronic commerce has had a significant impacton physical n。

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外文文献及译文文献、资料题目:Electronic Commerce外文文献:Electronic CommerceElectronic commerce, or Electronic trade, or electronic business as a newly rising mode of commerce will have far-reaching influence on social economy and play an important role in social development worldwide. It represents the trend of world trade in the 21st century and beyond.1. What is Electronic Commerce?Electronic commerce refers to commercial data exchange in digital form through electronic transmission means and commercial activities conducted on-line. Usually, electronic commerce can be divided into two levels: One is low-level electronic commerce that is, electronic commercial intelligence, electronic trade, and electronic contracts. Another is high-level electronic commerce which includes all commercial activities done via Internet, ranging from searching for clients, commercial negotia-tion, making orders, on-line payment, releasing electronic invoice, to electronic dec-laration to Customs, electronic tax-payment, all conducted on Internet.Electronic commerce means electrification of all trade transactions. It is featured by these characters: ①fairness and freedom, ②high efficiency, ③globalization, ④virtualization, ⑤interactivity, ⑥autonomy, ⑦personalized service. With electronic commerce, clients andsuppliers can closely and conveniently contact with each other on a global scale, so that clients can find satisfactory suppliers from all comers of the world to meet their demands.Electronic commerce will change the environment in which enterprises compete with each other and reduce costs which would otherwise be high in traditional market structure. Low costs in transactions, convenience in market entry and government encouragement to use Internet (exemption from tax) activate electronic commerce and boost it to develop rapidly right from its beginning. As experts predicted, by 2000, electronic commerce would reach a scale of 300billion US dollars worldwide. And it has exceeded this scale.To ensure security of electronic commerce, an electronic certification center should be established. Digital ID is used to validate identity. Digital 11 is trusted to a third party, namely, an authorized agency, to release, including identifying informa-tion of the holder (name, address, liaison way, ID card number), an encryptive key for common use by the both parties, period of validity, password and identification in-formation of the authorized agency, etc. With digital ID, both parties in transactions can be assured of identifying the other party and validate that the information sent out from the other party has not been subject to alteration.2. Influence That Electronic Commerce May HaveCompared with traditional commerce, electronic commerce has superiorities as follows *Extensive coverage. A network system combining Internet, Intranet (local area network inside enterprises) and Extranet (networks outside enterprises) enables buy-ers, sellers, manufacturers and their partners to contact with each other and conven-iently transmit commercial intelligence and documents worldwide.*Complete functions. In electronic commerce, users of different types and on dif-ferent tiers can realize different targets in trade, for example, releasing commercial intelligence,on-line negotiation, electronic payment, establishment of virtual com-mercial market place and on-line banking, etc.*Convenience and flexibility in use.. Based on Internet, electronic commerce is free from restriction by specialized protocol for data exchange. Transactions can be conducted conveniently on computer screen, by using any type of PCs, at any place around the world.*Low cost. Use of electronic commerce can cut down costs for hiring employees, maintaining warehouse and storefront, expense for international travel and postage to a great extent. The cost for using Internet is very low.Electronic commerce will have substantial influence on social economy:*Electronic commerce will change the way people used to take in commercial ac-tivities. Through networks, people can enter virtual stores and browse around, select what they are interested in, and enjoy various on-line services. On the other hand, merchants can contact with consumers through networks, decide on buying in goods (categories and quantities) and perform settlement of accounts. Government agencies can perform electronic tendering and pursue government purchase through networks.*The core of electronic commerce is people. It is a social system. On-line shop-ping changes the way of people's daily life and fully embodies autonomy of consum-ers in trade.*Electronic commerce changes the way enterprises produce their goods. Through networks, manufacturers know market demand directly and make arrangement of production, in accordance with consumers' need.*Electronic commerce dramatically raises efficiency of trade. Intermediate links can be cut down; costs for sales will be reduced to minimum. Production can be ar-ranged in "small batches plus diverse varieties", and "zero stock" will be reality.*Electronic commerce calls for reformation of banking services. New concepts like on-line bank, on-line cash card and credit card, on-line settlement of accounts, electronic invoice, electronic "cash"-consumers will no longer use the real cash when shopping-will become reality.*Electronic commerce will change government behavior. Called "on-line gov-ernment", an on-line administration plays the important role of a social channel, maintaining order and fairness and detecting and cracking down on-line fraud.3. The Present Situation of Electronic Commerce in Developed CountriesIn the mid-1990s, when Internet experienced explosive development and micro-computers entered homes in great numbers, computer networks became an indispen-sable part of people's daily life. People expect for more interests and convenience brought in by computer networks. Electronic Commerce emerged just in time. In de-veloped countries, governments timely made policies to boost electronic commerce to practical use and dominant position in a new round of worldwide competition.In 1998, Internet helped the United States to create productive out put of 507 bil-lion US dollars, national income of 301 billion US dollars, and 1. 2 million job op-portunities; of these, electronic commerce created an income of 100 billion US dollars. Internet has be-come the first big industry with yearly productive output increasing by 60%,and accounting for 6% of GDP. Service export from the United States has at-tained 160 billion US dollars each year, and it is predicted that it can compensate trade deficit in commodity trade. Internet played an important role in promoting ex-port from the United States: in 1999, books, automobiles and services were sold through electronic commerce to foreign countries, exceeding 102 billion US dollars.Advocated by the United States, 132 members of WTO decided to turn Internet into a freetrade zone within at least one-year term. Some countries and organizations scrambled to work out development framework for electronic commerce and made laws and regulations for developing electronic commerce. In 1996, the UN Confer-ence on Trade and Development passed "Model Law of Electronic Commerce". In December, 1996, the US government issued "Policy Framework for Global Electronic Commerce".In April 1997, European Union issued "Proposal for Electronic Com-merce in Europe".On July 1 1997, US President Clinton promulgated" A framework for Global Electronic Commerce" which has had great influence on global electronic commerce. In May 1998, WTO minister conference passed "A Manifesto on Global Electronic Commerce", and in September 1998, WTO general council passed "Scheme for Electronic Commerce Work".In October 1998, UN Organization of Economy and Cooperation &Development (OECD) held minister conference at Ottawa, Canada on electronic commerce, which is praised as a milestone of global electronic commerce. In September 1999, Global Business Dialog on Electronic Commerce (GBDE) was held in France and is-sued "Paris Proposal".In December 1999, the United States issued another Internet commerce standard.Electronic commerce in the United States takes the rein of the trade in the world. At present, there are 60 million subscribers of Internet in the United States. More than 98% of purchasing managers seek targets on-line. As estimated, by 2002, the value involved in transactions done through electronic commerce between US enterprises will account for 6.1% of GDP. Fortune magazine's statistics show the 500 top com-panies in the world all engaged in on-line business.25% of income to IBM (about 20 billion US dollars) is related with electronic commerce. Thanks to electronic com-merce, IBM saved its expenses of 250 million US dollars during 1999. HP Company designated its electronic Commerce solution as E-world-anelectronized world. This solution is oriented to medium-and small-size enterprises, and great investment was made to third parties-software companies to develop software suited for medium-and small-size enterprises to engage in electronic commerce. Intel places its risky invest-ment mainly on Internet and electronic commerce. In July 1998, Intel began on-line transactions Its monthly business turn electronic commerce reached one billion US dollars.As a survey made by European Information Technology Observation shows, of the surveyed 570 companies, 47% have implemented electronic commerce of some sorts, and 4/5 of them began their electronic commerce in the latest two years. Execu-tive Committee of European Union plans at least 25% of its purchase done through electronic commerce by 2001. In1998, in Australia, web sites related with electronic commerce on Internet doubled in number, and 11% of Australian enterprises have their web sites. 80% of Australian companies use Internet to transmit E-mails and conduct commercial activities. In 1998, Singapore government promulgated,for electronic commerce. Singapore is the only country in Southeast Asia that formally joined the "Rights and Obligation Electronic commerce In cooperation with US manufacturers and firms, Singapore established an electronic commerce entry in Asia, providing comprehensive Business-to-Business (B to B) service, so as to enable Asian trade companies to enter the rank of global electronic commerce.4. Development of Electronic Commerce in ChinaExploration in electronic commerce, governmental and civil began in 1993 in China. Today, electronic commerce has found its applications in foreign trade, Cus-toms, finance and commerce. Local frameworks have been established in Beijing and Shanghai for electronic commerce. Some electronic commerce web sites have been opened to on-line shopping and on-line settlement of accounts.The Ministry of Foreign Trade set up in February 1996 China Electronic Com-merce Center responsible for research, construction, and operation of international electronic commerce project in CT he Center established "China Commodity Trade Market" on Internet, to put rich resources of goods in China to world market, opening new channel for our exports. The subject "Security Proof of Electronic Commerce" as a key item in science and technology during th9th Five-year Plan period was ap-praised in early 1996 by State Department of Science and Technology and State En-cryptive Code Administration, which laid a foundation for establishing a safe and normal environment for electronic commerce in our country.In March 1999, the Ministry of Information Industry approved the electronic commercial network of pharmaceutics and health as a model project of electronic commerce for all trades. It is one of the six specialized networks in China, which pro-vide all-direction serve of market information, product transaction, warehousing and delivery, and account settlement, etc.In Shanghai, in 1999, "Shanghai Administrative Center of Electronic Commerce Security Certificate" was set up, which provide security platform for electronic com-merce and is responsible for application, appraisal, making and management of digital certificate domestic and foreign clients in Shanghai, and offers services such as certi-fication of digital identity and digital signature, electronic notarization, secure E-mail and secure encryption, etc. In January 1 the first on-line bookstore in China-Shanghai Book City On-line standard. It provides VISA cardholders and card-holders of domestic Great Wall card, Dragon card, Peony card and Pacific card with instant and authorized security service.The measure taken in Beijing to develop electronic commerce is to build a capital electronic commerce city. In November 1998, the capital electronic commerce project formally activated, and a frame-work formally showed off. The Legend Computer Company open editselectronic commerce system in June 1999, and web sites 8848, sina, 163, all activated their electronic commerce.In April 2000, sponsored by the Ministry of Information Indus-try,National Economy and Trade Commission, and China Council for Promotion of International Trade, the 4th China International Electronic Commerce Conference was held. State leaders and superintendents of various ministries and commissions joined the opening conference. Mr. Levy, secretary of Commercial Department of the US government led a delegation of famous US enterprises and media, totally more than 100 persons, to join the conference. More than 60 seminars were held during the conference, to dis-cuss extensive topics on electronic commerce.Despite all these efforts, companies engaged in electronic commerce service in China suffer losses in their B-to-C business (B refers to Business, C refers to Con-sumers). Some Chinese experts attribute this to Chinese shopping habit-Chinese con-sumers treat shopping as an interesting hobby; they enjoy the pleasure of spending their money through appreciating and comparing merchandise, and bargaining; but all these will vanish from on-line shopping. Other experts attribute this phenomenon to the ubiquitous incredulity in society-banks can-not interconnect their business be-cause they fear their customers will be captured by their rivals; cash cards cannot be popularized because banks do not trust civilians; and civilians do not like to do on-line shopping because they do not trust on-line stores,…etc. Why?That's because many things on-line and in society are false, for ex-ample, false number of subscribers, false statistics of access flux, shoddy goods, forged diploma, sham curriculum vitae, sham investment, sham listing, false revenue to listed enterprises, etc. Such an over-all environment will not change within a long period of time. In such environment, no commercial activity can be done. Many IT practitioners are disheartened with elec-tronic commerce in our country.5. Prospects of Electronic CommerceAlthough developing rapidly and seeming to have brilliant prospects, electronic commerce faces a series of real problems, for example, problems involving security, technology, expense, legal system, tax system, conception, protection of privacy, in-frastructure, etc. However, electronic commerce is the mainstream of enterprises in the new century and will develop rapidly in the coming years. Some companies pre-dict that by 2003, electronic commerce between enterprises in developed countries will account for over 9%of the total turnover(1,300 billion US dollars), and in consumer electronic commerce the turnover will attain 76. 3 billion US dollars by 2002. And as experts predicted, electronic commerce in China will catch up with de-veloped countries on the average level, in 10 years. They suggested 3 to 5 years be spent on working out plans, policies and regulations necessary for developing elec-tronic commerce, building substantial and tangible electronic commerce systems, fos-tering specialized talents, optimizing of the electronic commerce systems in some trades and areas; and then 5 to 7 years be spent on linking with international elec-tronic commerce to enable our electronic commerce system as an important compo-nent of international electronic commerce; popularizing of electronic commerce in application, raising electronic commerce in our country to a higher level in research, development and application, to the average level in developed countries.The following description tells what major I/e strategies some major manufactur-ers in the world are taking in development of electronic commerce.IBM: IBM is the pioneer that held up the banner of electronic commerce as a new application of Internet. In people's mind, IBM is now not only manufacturer of main-frames, PCs, servers, software but also the “godfather" of electronic commerce. IBM has always been dedicated to promoting secure commerce over the Internet. It sin-come from selling servers hasaccounted for 60% of its total in-come.IBM not only provides products for large-scale applications of secure, efficient, reliable electronic commerce and payment over Internet, but also for small electronic business as well.IBM Micro Payments an application enabling buyers to purchase low cost items over Internet-is another example of how IBM is expanding to new areas of commerce. By enabling billing servers, content providers and other merchants to profitably sell items for even a few cents, IBM opens up a whole new market.IBM Micro Payments allows buyers, sellers and billing systems to sell content, information, and services over Internet, for small amounts. IBM's commitment to electronic commerce and electronic business makes it a leader in the area of electronic payments. An automated compiler tool transforms existing HTML pages, creating "click and pay" links with either fixed or dynamic prices. Content and service provid-ers can take advantage of the extensive set of APIs and authoring tools to extend IBM Micro Payments available from OEMs. Billing servers can easily integrate the IBM Micro Payments application with existing billing systems and use it to attract content providers and open new sources of revenue.IBM Micro Payments provides scalability and interoperability, which allows widespread availability across Internet, including multi-currency and multilingual support, and low operational costs it easily supports transactions as low as one cent.SUN: SUN as a global leading supplier treats Internet not only a tool but also a new mode of commerce. SUN has provided very flexible solutions to commercial af-fairs for BBC, ETRADE, Federal Express, First Auction, Fruit of the Loom, Kodak, Thomas Cook, Virgin.Microsoft: Microsoft aims at helping enterprises to set up more powerful relation with their clients and partners by three means: (I)Windows 2000, BackOffice, Site Server, Biztalk,etc; (2) MSN (in the United States, more than 40% web users access MSN, and consumers can conduct comparative study when buying articles and ser-vices); (3) Partners provide customers with various products and services on Mi-crosoft MSN platform, realizing electronic commerce solutions, including settling account, paying tax, shopping, logistics, purchasing, accounting, ERP (Electronic Remote Processing) and EDI (Electronic Data Interchange), etc.Site Server and Biz talk are the two major products of Microsoft adopted in exist-ing system for enterprises to develop electronic commerce. Site Server is used for constructing web stores, based on data-it enables the client to easily realize on-line catalog, buying/selling order, exchange of documents for promoting sale, etc. Disre-garding what platform, operating system or technology used in low layer.Novell: Novell defines itself as "NET Service Supplier" after2000. The word NET includes intranet, extranet, Internet, company net, public net, cable net, wireless net. Its aim is to breakout the existing service domain in which most software products can provide services only in a specific environment or for a specific procedure or server (rather than the whole network).Novell's network service software NDS eDirectory as a nucleus helps clients to reduce complexity of business on network, and improve security, so that it enables network, applications and business processing to adapt to electronic commerce, and thus speed up their transfer to electronic commerce.SCO: SCO’s Tarantella is the best solution for existing users to conduct elect ronic commerce. Users can use only a browser to access any applications of platforms in back counter, without the need of re-writing existing applications, in their effort to transfer their business to electronic commercial mode. To ensure electronic commerce to continually operate, SCO provides an incessant cluster solution based on UNIXWARE 7. This product is easy to use,easy to manage and its cost is one-tenth of large-scale product of the same sort for mainframes while its performance doubles. It is a security solution with higher performance/ cost ratio among the same sort for electronic commerce.Tivoli Systems Inc. today announced Tivoli Business Systems Manager, a new, fully integrated solution that allows businesses to manage their IT environments from the top down, creating a powerful view of business systems management.The Tivoli Business Systems Manager solution provides us with business views and control mechanisms to manage all of our distributed IT resources in the retail, banking and electronic commerce environments-including system resources, data-bases, application servers, web servers and electronic commerce applications-from one central location. The Graphical User Interface allows us to monitor all of our re-sources on a single screen, regardless of geographical location.Combining the features of Tivoli Global Enterprise and Tivoli Manager for OS/390, Tivoli Business Systems Manager provides true end-to-end enterprise management from one console, simplifying the administration of heterogeneous environments. Tivoli Business Systems Manager enables customers to manage and control multiple applications that are required for different business functions.中文译文:电子商务电子商务或电子贸易,电子商业,或作为一个新兴的商业模式将产生深远的影响,经济和社会中发挥重要作用的社会发展世界各地。

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