Stylistic Features of Political Speech 以2008年奥巴马就职演说为例

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2023高考英语新高考ii卷七选五 深度解析

2023高考英语新高考ii卷七选五 深度解析

2023高考英语新高考ii卷七选五深度解析Analysis of 2023 High School English New College Entrance Examination II Paper Seven-Passage SelectionThe 2023 high school English new college entrance examination II paper seven-passage selection is designed to test students’ ability to understand and analyze complex texts. This paper consists of seven passages, each accompanied by a set of questions that require students to demonstrate their comprehension skills and critical thinking abilities.Passage 1:This passage focuses on the importance of environmental conservation and the impact of human activities on the natural world. Students are asked to identify key ideas and arguments presented in the text, as well as analyze the author’s tone and point of view. Questions may also require students to make inferences and draw connections between different parts of the passage.Passage 2:Passage 2 explores the theme of social justice and inequality. Students are challenged to consider the implications of systemic discrimination and privilege, as well as the role of individuals inpromoting equality and fairness. They may be asked to evaluate the impact of specific policies or initiatives on marginalized communities and reflect on potential solutions to address these issues.Passage 3:In this passage, students encounter a fictional narrative that invites them to engage with themes of identity, belonging, and personal growth. They may be required to analyze character development, plot structure, and symbolism to deepen their understanding of the text. Questions may also prompt students to consider the relevance of the story’s themes to their own lives and experiences.Passage 4:Passage 4 introduces students to a scientific or technical topic, such as climate change, artificial intelligence, or bioethics. Students are expected to demonstrate their ability to interpret data, evaluate arguments, and draw evidence-based conclusions. They may be asked to analyze experimental procedures, research findings, or ethical dilemmas presented in the passage.Passage 5:Passage 5 presents an argumentative essay on a controversial issue, such as gun control, globalization, or healthcare reform. Students are required to identify the author’s claims, supporting evidence, and rhetorical strategies, as well as consider opposing viewpoints. They may be asked to construct a counterargument or evaluate the effectiveness of the author’s persuasive techniques.Passage 6:This passage challenges students to engage with a historical or cultural text, such as a speech, poem, or work of art. Students are expected to analyze the context, themes, and stylistic features of the text, as well as consider its significance in a broader social or political context. Questions may also prompt students to reflect on the enduring impact of the text on contemporary society.Passage 7:The final passage of the paper presents students with a set of real-world problems or ethical dilemmas, such as poverty, corruption, or human rights abuses. Students are asked to consider possible solutions, evaluate the implications of different courses of action, and reflect on their own values and beliefs. They may be required to make ethical judgments or proposepractical strategies for addressing the issues presented in the passage.In conclusion, the 2023 high school English new college entrance examination II paper seven-passage selection challenges students to engage with a diverse range of texts and topics, from environmental conservation and social justice to scientific research and ethical decision-making. By developing their critical reading and analytical skills, students can deepen their understanding of complex issues and cultivate the intellectual agility needed to thrive in an increasingly interconnected world.。

分析奥巴马的就职演讲Hello_Chicago

分析奥巴马的就职演讲Hello_Chicago
Speaker—Barack Hussein Obama II
Born in Honolulu, Hawaii A graduate of Columbia University and Harvard Law School He was a community organizer in Chicago before earning his law degree. He worked as a civil rights attorney in Chicago and taught constitutional law at the University of Chicago Law School from 1992 to 2004. He served three terms representing the 13th District in the Illinois Senate from 1997 to 2004.
Sentence structure is used to make the speech more sweeping.

In his speech, he uses more declarative sentence(陈 述句)and imperative sentence(祈使句)to strengthen his speech convince.
good order which has good cohesion.
Supporting Materials: Examples
这篇演讲采用类似电影艺术中的蒙太奇手法,剪辑了美国及世界历史的重要 片段——越战、伊拉克战、柏林墙被推倒、电子投票、人类登月等,使整篇 演讲具有厚重的历史感。而本篇最大一个特点,就是引用106岁老人的一生, 来见证美国百年荣辱沧桑,无论是奴隶制时代、经济大萧条时期、二战期间,

Translation of Political Writing and Speeches

Translation of Political Writing and Speeches

Examples VI
Since 1990, the US and some other western countries, disregarding China’s political stability, economic development, social progress, daily perfection of democracy and legal system and constant improvement of people’s living standards, have concocted 5 anti-China proposals at the UN Human Rights Commission, wantonly interfering in China’s internal affairs by trying to change China’s development path and social system through sabotaging its stability and preventing it from going forward.
Examples III
and a revolution in consumer habits. Citizens of Los Angeles are horrified by that daily pall (covering ) of golden smog, but they don’t noticeably clamor (demand) for a decrease in the number of owner vehicles. There is no worse neurosis (disorder of mind) than that which derives from a consciousness of guilt and an inability to reform.

2024年自考-自考专业(英语)-英语词汇学考试历年真题常考点试题4带答案

2024年自考-自考专业(英语)-英语词汇学考试历年真题常考点试题4带答案

2024年自考-自考专业(英语)-英语词汇学考试历年真题常考点试题带答案(图片大小可任意调节)第1卷一.单选题(共20题)1.We are interested in the weather because it _______ us so directly—what we wear, what we do and even how we feel.A.benefitsB.affectsC.guidesD.effects2.“Woman” becomes “ Frau” in German, “femme” in French and “f ùnǔ” in Chinese. This example shows that in different languages the same concept can be represented by different ______ .A. soundsB.formsC.unitiesD.meanings3.Modern economics ________ the country ’s agricultural poli cies.A.undergoesB.understandsC.underliesD.undertakes4.Idioms nominal in nature have a(n) ______ as the key word in each and function as a noun in sentences.A.verbB.adjective5.Oxford Advanced Learner s Dictionary ’ , 3rd Edition (1980), is among the best-known British ______ dictionaries.A.unabridgedB.deskC.pocketD.bilingual6.______ of meaning is a process by which a word that originally had a specialized meaning has now become generalized.A.DegradationB.ElevationC.ExtensionD.Specilization7.Each of us should _______ aside a few minutes to have a rest every day.A.pushB.provideC.turnD.set8.You should help them ________ when your friends quarrel with each other.e into sighte to termse into playe to power9.Collins COBUILD English Language Dictionary (1987) has some unique features such as definition, extra column and ______.A. pronunciationB.grammar codesage examplesnguage codes10.Modern English vocabulary develops through the following channels EXCEPT ______.A.creationB.borrowingC.semantic changeD. lexical change11.The Indo-European language family is made up of the languages of the following EXCEPTA.EuropeB.the Far EastC.IndiaD.the Near East12.If you try to learn too many things at a time, you may get ________.A. concentratedB.confusedC.confirmedD.convinced13.What he told us was more of a(n) ________ than a reality.A.illusionB.demonstrationC.illustrationD.reputation14.Aliens are borrowed words which have retained their original pronunciation and spelling. Which of the following words comes from Chinese?A.BazaarB.KowtowC.RajahD.Blitzkrieg15.To write up his novel, John is looking for an environment free ________ outside distraction.A. onB.withC.fromD.in16.It took a few seconds for her eyes to ________ to the darkness.A.allocateB.adoptC.applyD.adjust17.Which of the following is NOT one of the extra-linguistic factors that cause changes in meaning?A.Cultural reason.B.Historical reason18.The differences between synonyms exist in the following areas EXCEPT ______.A.denotationB.connotationC.referenceD.application19.Generally, a dictionary covers the following contents EXCEPT ______.A. spellingB.pronunciationC.definitionD.syntactical rules20.In grammatical context, the meaning of a word may be influenced by the ______in which it occurs.A.structureB.sentenceC.phraseD.clause第2卷一.单选题(共20题)1.Among the following words, “ ______ ” contains a negative prefix.A.amoralB.de-composeC.antiwarD.foretell2.Which of the following words does NOT have suffixes?A.NorthwardB.WidenC.HappyD.Worker.3.One can figure out the meaning of “ airmail ” to be “ mail by air ” by its ______.B.morphological motivationC.semantic motivationD.etymological motivation4.Which of the following is partially converted?A. A whiteB.A drunkC.The poorD.Finals5.Washing the food down with water as a substitute ________ chewing is not a good habitA.ofB.forC.toD.from6.Which of the following statements is TRUE?A.Grammatical meaning refers to the part of speech, tenses of verbs and stylistic features ofwords.B.Unlike conceptual meaning, associative meaning is unstable and indeterminate.C.Affective meaning indicates the listener ’ s attitude towards the person or thing in questionD.Collocation cannot affect the meaning of words.7.Police are ________ the disappearance of two children.A. looking upB.looking throughC.looking intoD.looking on8.We were told that the stone figure _______ back to the 16th century was of great value.A. datedB.datingingD.kept9.Which of the following is NOT one of the context clues?A.DefinitionB.PolysemyC.SynonymyD.Antonymy.A. whatB.thatC.whichD.why11.Happiness doesn ’t alway s _______ money.A.go throughB.go in forC.go withD.go over12.There is an ambiguity in the sentence “ He is a hard businessman ” due to ______.A.polysemyB.homonymyC.synonymyD.antonymy13.A mong the following words, “ ______ ” does NOT have inflectional affixes.A. likedB.children’sC.happierD.it’s14.We cannot leave this tough job to a person ________.A.who nobody has confidenceB.in whom nobody has confidenceC.for whom nobody has confidenceD.who everyone has confidence of15.It has been years ________ I returned home.A.afterB.thatC.sinceD.when16.Which of the following is NOT one of the characteristics of idioms?A.The part of speech of each element in an idiom is very important.B.The constituents of idioms can eplaced. ’ t be rC.The word order in an idiom can ’ t be changed.D.An idiom functions as one word.breaks he wanted.A.longB.shortC.muchD.little18.The professor worked for 7 hours at a ________.A.stretchB.extendC.expandD.prolong19.Which of the following is NOT one of the main sources of new words in the present-day English vocabulary?A.The rapid development of modern science and technology.B.Social, economic and political changesC.The invasion of foreign countries.D.The influence of other cultures and languages.20.How many monomorphemic words are there in the following words? cats boss work improper triedA.1B.2C.3D.4第1卷参考答案一.单选题1.参考答案: B本题解析:affect 多作为动词来用,表示影响。

英语词汇学考试复习资料

英语词汇学考试复习资料

一、单选题1.The plural morpheme “-s” is realized by /s/after the following sounds EXCEPT ______.A、/t/B、/g/C、/p/D、/k/答案: B2.30% to 40% of the total number of new words in English are produced through ______.A、compoundingB、affixationC、conversionD、shortening答案: B3._____ is NOT a pair of homophones.A、Fair (lovely) and "fair" (a regular gathering of people for barter and sale of goods)B、"Flea" (any of various small, wingless, bloodsucking insects) and "flee" (to escape)C、Lead (to guide) and "lead" (metal of a dull bluish-grey colour that melts easily)D、"compliment" (an expression of praise, admiration, or congratulation) and "complement" (something that completes, makesup a whole, or brings to perfection)答案: C4.By ______ motivation, we mean that the meaning of a word is related to its origin.A、onomatopoeicB、morphologicalC、semanticD、etymological答案: D5.__________refers to the specialized vocabularies by which members of particular arts, sciences,trades, and professions communicate among themselves.A、SlangB、JargonC、Dialectal wordsD、Argot答案: B6.The information about the word class of a word is part of its _____ meaning.A、lexicalB、grammaticalC、centralD、derived答案: B二、 判断题7.A word is the combination of form and ________.A 、spellingB 、writingC 、meaningD 、denoting答案: C8.The following words have derivational affixes EXCEPT ______.A 、worksB 、prewarC 、postwarD 、bloody答案: A1.The most important mode of vocabulary development in present - day English is creation of newwords by means of word formation.A 、正确B 、错误答案: 正确2.Simple words in English are usually non-motivated.A 、正确B 、错误答案: 正确3.When a prefix is added to a word, its word-class is usually changed.A 、正确B 、错误答案: 错误4.Lexical meaning is dominant in content words.A 、正确B 、错误答案: 正确pounds are words formed by combining affixes and stem.A 、正确B 、错误答案: 错误6.Quite a number of derivational affixes have more than one meaning.A 、正确B 、错误答案: 正确三、 名词解释四、 问答题7.Unlike conceptual meaning, associative meaning is unstable and indeterminate.A 、正确B 、错误答案: 正确ponential analysis has no disadvantages.A 、正确B 、错误答案: 错误9.In most cases, the native term is more literary than the foreign one.A 、正确B 、错误答案: 错误10.Grammatical meaning refers to the part of speech tenses of verbs and stylistic features of words.A 、正确B 、错误答案: 错误1.Acronymy答案: is the process of forming new words by joining the initial letters of names of social and political organizations or special noun phrases and technical terms.2.Morphs答案: Morphemes are abstract units, which are realized in speech by discrete units known as morphs. They are actual spoken, minimal carriers of meaning.3.Etymological Motivation答案: The history of the word explains the meaning of the word4.Sentence Idioms答案: are mainly proverbs and sayings including colloquialisms and catchphrases. Each function as a sentence.1.Contradictory terms 有一个最大的特点是什么?答案: Mutually exclusive and are non-gradable, They cannot be used in comparative degrees and do not allow adverbs of intensity like very to qualify them.。

关于《政府工作报告》翻译的研究——从对等翻译理论的角度

关于《政府工作报告》翻译的研究——从对等翻译理论的角度

太原理工大学硕士学位论文关于《政府工作报告》翻译的研究——从对等翻译理论的角度姓名:戴文娟申请学位级别:硕士专业:@指导教师:@20090401太原理工大学硕士研究生学位论文关于《政府工作报告》翻译的研究——从对等翻译理论的角度摘要随着经济全球化的迅速发展,世界各国的交流越来越深入,跨文化交流显得尤为重要,翻译作为沟通的桥梁在跨文化交流中起着举足轻重的作用。

改革开放以来,我国的政治经济建设取得了举世瞩目的成就,综合国力有了显著的提高,中国在国际舞台上越来越受人瞩目。

一年一度的《政府工作报告》是国务院总理代表中国政府向其人民报告对于过去一年的工作回顾和对今年工作的部署,说明党和国家的路线,方针,政策,让人民了解政府,让世界了解中国。

改革开放以来,我国人民代表大会制度日益完善,社会主义民主进程逐步推进,各级政府在人民代表大会例会上推出政府工作报告,已经越来越受到各级人大代表乃至普通民众的广泛关注,政府工作报告也因此逐渐成为民众耳熟能详的文体样式。

政府工作报告阐述了由中国政府制定的一系列关于国家发展的政策,方针,路线。

为了使国家的大政方针不仅被本国人民所了解而且让世界了解中国,政府工作报告的翻译成为了一种必须。

然而,政府工作报告的翻译是一项很严肃的政治任务,这是由这种文体的特殊性所决定的,它具有很强的政治性,报告的内容都是用来指导各行各业工作的路线、方针、政策,这就使它对翻译的忠实性有了更高的要求,工作中的错误可能会导致严重的政治后果,所以翻译中容不得半点疏忽,而译者作为翻译的桥梁,除了具有良好的外语修养,还应该具有良好的政治修养和严谨的工作态度。

此外,由于政府工作报告是介绍建设有中国特色社会主义的新成就,部署新的发展战略,不少新概念、新提法都是中国特有的,从英文词典中难以找到现成的对应词。

因此,翻译过程中很容易出现“中式英语”现象。

由于政治上的保险,它对翻译的忠实性又有很高的要求, 这些往往会导致译文机械呆板。

Stylistic Feature of Kennedy's Speech

Stylistic Feature of Kennedy's Speech

• 此外 ,第一人称复数代词的使用在肯尼 第一人称复数代词的使用在的是第一人称代词 ,尤其是 尤其是 第一人称复数代词“ 第一人称复数代词“ we”, 及它的变 体:“us, our, me”等。不少情形下 ,第 等 第 二人称代词“ 二人称代词“you”的使用都由第一人 的使用都由第一人 称代词所代替了。 称代词所代替了。
肯尼迪演讲的文体特点
• 肯尼迪演讲辞的总词汇量为 1342 个 ,其 其 中六个字母以上的单词有 349 个 ,占总数 占总数 的 26%。接近于美国总统就职演说辞中 。 六字母以上词的平均含词 量: 27%。 。 • 英语中六个字母以上或三个音节以上的 词常被看着大词。 词常被看着大词。
• 在日常谈话 ,即席解说 ,甚至广告中 ,六 即席解说 甚至广告中 六 个字母以上词的百分比都没有超过 20%。因此 ,肯尼迪的就职演说具有较 。 肯尼迪的就职演说具有较 明显的书面语特征 ,这是由总统就职演 这是由总统就职演 ,功能 ,发表场合 ,及发表方式 说的内容 ,功能 ,发表场合 ,及发表方式 所决定的。 所决定的。总统就职演说的内容涉及 政治 ,发表场合较严肃 ,可以事先准备 , 发表场合较严肃 可以事先准备 避免了口语体的随意性。 避免了口语体的随意性。
• 在肯尼迪的演讲中 ,形容词数占到了总 形容词数占到了总 字数的 7.8%,也接近于美国总统就职 也接近于美国总统就职 演说辞中形容词的平均含词量:7.4%。 。 演说辞中形容词的平均含词量 且其中绝大多数都是表主观判断和感 情色彩的词 ,如:fruitful, peaceful, 如 great, powerful, solemn, hard, steady, 而解说文体中形容词的含量仅 5%。 。

Advertising1

Advertising1

AdvertisingField of discourseTypes of advertising产品广告product advertising (promote individual products)Take Toshiba, take the world. (Toshiba)非产品广告non-product advertisingKiss ,keep it short and sweet.公益广告public service advertising(not for profit ,but serve the public interest)Smoking, pleasure for you. Poison for your family.认知广告cognitive advertisingAttentionWe are looking for a girl named Lucy, a little girl of 9 years old who is about medium tall with long black hair , she wears white T-shirt and blue pants red shoes .We need your help. If you meet this kind of girl, please have a contact with call Mr. Green at 8866. Thank you very much.(TOD)Functional Tenor and Degrees of Formality(personal tenor) in advertising TOD reflects the personal relationships between speaker/writer and hearer/reader-called personal tenor, and reflects what the user is trying to do with language to his addressees-called functional tenor.Functional tenor tells us the addresser's intention of using the language: for teaching? Persuading? Amusing? Explaining? Controlling? Insulting? Arguing? Satirizing?Functional tenor is not difficult to discern. Different situational types of language are endowed with different predominant functions, as advertising with persuasion, a lecture with exposition, a political speech with agitation, and the sermon with exhortation and teaching.For example, we talk of the language of advertising, not because of there is a particular subject matter associated with advertising but because there is a consistent function _ to persuade us to buy products or service.Certain functional tenors can hit any point on the personal tenor formality continuum. An expository speech can be formal, with many passive constructions and a technical vocabulary. It can also be informal, in an ad-lib manner, with personal anecdotes, reference to the audience. An insult may also be formal or informal. A formal insulting depends on formal structure and vocabulary as well as calm or deliberate delivery. Thus I shall allow no s.o.b, to tamper with my affairs!Would be more formal than Keep out of my affairs, you s.o.b.!And Sir, you are a swine! Here is a Mark Twain informal insult:Why, you turnip, if you had laid low and kept dark, there's chances to buy an American horse for mighty little more than you paid for that bloody old foreign relic. In official’s, formal language can be overused and become what is called 'gobbledygook' -- meaningless but important-sounding official language. Such language is verbose and long-winded, full of multi-syllabic words and empty or vague phrases, as are often seen in official business reports. For instance, instead of making a clear statement that Some were killed. The official spokesman would say something like Although there have been clashes, only in a few cases were the injuries fatal. And instead of saying One should have no racial prejudice. Those who prefer gobbledygook would say It necessitates a projection of the human mind over the barrier of race.The idea behind this is either to conceal the harsh truth of a matter or to affect a kind of profoundness for a statement. Naturally such practice has been much ridiculed and criticized.2. Stylistic feature of public speechMode of discourseTypes of advertising media:1. Newspaper Advantages: Low cost, minimum time for preparation & placement Disadvantages: Short life span, Distraction of other features in the paper, Poor color2. Television Advantages: Colorful & eye-catching messages, A vast captive audience of all types Disadvantages: High cost, Short exposure3. Radio Advantages: Low cost Particular effect for certain types of audiences (taxi drivers, house wives) Disadvantage: less effect in the evening,4. Direct Mail Advantages: Personalized forms & content Special effect for targeted people. Disadvantages: Being regarded as Junk mail and thrown away without being read.5. Magazines Advantages: Particular effect for specific audience Good use of color A longer life than TV or newspaper ads Disadvantages: A longer time to be placed6. Internet Advantages: Attractive appeal, Much less cost to place, Flexible time--can be viewed any time and modified any time, Additional information in hypermedia Disadvantages: Small space7. Outdoor Examples: Billboards, posters, electric displays, skywriting, laser Advantages: High visibility, repeated exposure Disadvantages: Limited messageTypes of language: written, spoken, network languageGrammatical features of advertising English1、use simple sentence more and complex sentence lessSimple sentences are used quite often. In order to make English advertising easy to read, hear and understand, English copywriters usually take great care to employ simple sentence. Many splendid advertisements are famous for their brevity, such as Marlboro, coca cola.Look at an advertisement for “Honda “carIT COMES WITH A CONSCIENCEHonda has always made good cars. People love them. But with and loved one, things can sometimes get emotional. Honda understands. And on our own we have set up a third-party arbitration program with the better business bureau to give you an extra voice,if you need it. But please talk with your dealer first. And follow the problem-solving procedure described in your owner’s manual. Our new program will help to resolve product-related questions about your Honda. This program is free .Just ask at any Honda dealer for a booklet. Or call 80052111613.You see, Honda wants you and your Honda to have a long and happy relationship. It’s only right. This ad has many words, but sentences are simple to understand, easy to read and apt to be accepted.2 、the use of interrogative sentence and imperative sentence1 interrogative sentence Interrogative sentences are popular in advertising English, because they need us to reflect their questions and also have many different patterns.For example: Are you going gray to Rah co lately?Have you talked to Rah co lately?You will buy this special gift to your darling, don’t you?You have Mott’s Apple Sauce, don’t you? What will you do with the money you save using a faster, more efficient computer?2imperative sentence One of the functions of advertising is that of persuasion, imperative sentences are frequently employed in English advertising precisely because they are very persuasive and appeal to the hearts of consumers such as:(1)Stop in at any Ford or Lincoln-Mercury dealer. –Ford(2)Put it all behind you. –Honda Civic Wagon(3)Buy one pair. Get one free. –Pearle Vision Center(4)End a dry spell. –Dove Beautiful Bar(5)Look for Top Shelf on your grocer’s shelf in the new microwave entr ee section, and go places with it. –Hormel Food3、the use of elliptical sentenceTo save space and reduce costs, to render advertised products more tempting and to stimulate consumers to take action, copywriters tend to properly employ elliptical sentence. Look at some examples as following:(1)A mild wayMake it a Mild Smoke.Smooth, rich and rewarding. –An ad for “Mild” cigarette(2)Into this glass, washing powder. Into this one, soap flakes.Now into this---new label improved Rubbly Stergene---An ad for “Rubbly” stergene(3)More than a timepiece. an acquisitions. ---An ad for watch(4)Champion Golf shoes styled by Damon Hunter 3Times.Open champion. ---An ad for Golf shoesLove in your heart---peace in your mind---lifeguard in your home---the disinfectantyou trust completely. ---An ad for disinfectantThe lexical features of advertising1 .The extensive use of the comparative and superlativeComparison of adjectives and the most advanced but also frequently appears in the ad, with the aim of comparison, the raise the quality of their products to meet consumer mentality and preferences. Such as:1.Dale Batteries: the original and still be the best. (Dale Battery: original, best)2. Let’s make things better. (Philips: Let us do a better job)Above two cases better use of comparative adjectives and superlative the best, let the reader in comparison to deepen the impression of the product, play a very good promotional effect.2 .The magical effect of adverbs with exaggerated significanceMany English ads are often exaggerated by a number with meaning or with full or adverb of universal significance, and achieved good results, such as adverbs in the following Magical listen:1.Satisfaction Guaranteed Absolutely! (Home appliances ad)2. No caffeine. Virtually no caries. Just a unique, sparkling citrus taste. A Frisco (Fresco drink slogan: no caffeine, trace calories. A unique citrus flavor and Sheen Yi Kiang heart.)3. We have hidden a garden of vegetables where you'd never expect in a pie. (Vegetable pie ad)4. Intelligence everywhere. (Motorola: Intelligence everywhere.)5. To me, the past is black and white, but the future is always color. (Wine)3 .Often use a short verbEnglish advertisements often use some syllable or fewer letters short verbs, such as using get instead of obtain, buy place of purchase. With the use instead of utilize, etc., to make it simple and vivid language, the content at a glance. For example:1.Buy one pair, get one free. (Sunglasses ad: buy one get one.)2. Take TOSHIBA, cake the world. (TOSHIBA Electronics: with Toshiba, the world.)3. A Mars a daykeps you work, rest and play. (Mars Chocolate brand advertising: a Mars chocolate a day, so you have a good work and rest.)4. Impossible made possible. (Canon printer)5. Honda has always made good cars. People / over them. (Honda ad)4 .The present participle of the verb formSometimes advertisers often use the verb form of a in segmentation. Result in a "dynamic", giving vivid, lifelike feeling. If the product to the customer front, call at any instant, ready. For example:1.Getn ~ g places in the business world is easier if your banker is there to met you. (Bank advertising)2. Poetry in motion, dancing close to me. (TOYOTA Motor: Poetry in motion. Dancing close to me)3.Connecting people. (Nokia phones)5 .Flexible application of indefinite pronounMany advertisers to cater to the prevailing herd mentality of consumers sometimes use al1, everyone, none, nothing so that all "areas" in the indefinite pronoun, to increase their popularity, reflecting the extraordinary characteristics of a commodity or has been generally accepted by consumers. Such as:1.All is well that ends well. (Tobacco advertising: the more able to get behind the more flavored JL)2. Today 's Nobody. Tomorrow's Somebody! (Somebody Taishin Bank credit cards)3. None is more amazing than Alba Quartz. (Watch ad)6 .Magical personal pronounsIn order to narrow the gap between advertisers and consumers in the distance. Enhance the consumer's sense of participation (sense of participation), advertisers in English the use of personal pronouns is really spent a lot of effort, described pains. If the first person is often used to refer to advertisers, the second person to refer to the consumer, or a third person to refer the reader to understand the people. Consider the following example:1.We lead others copy. (Ricoh printers: We lead, others follow.)2. We integrate you communicate. (Mitsubishi Electric: We integrate. You communicate.)3. Spoil ourselves and not) our figure. (Weight-Watcher ice cream: safe to eat. Do not worry about weight.)Morphology feature of advertising1. Use of rhymes. Rhymes with brand nameOne of the best techniques for bringing in the brand name is to make the slogan rhyme with it. An ad slogan is better if it reflects the brand’s personality. By this kind of rhyming, the brand name is highlighted. The ad slogan is thus highly purposed. It can differentiate a slogan from others by the brand name and the special rhyming which is the identity of the slogan. Haig Scotch: Don't be vague. Ask for Haig.Quavers: The flavor of a Quaver is never known to waver.2 Rhymes - brand name mentionA fall-back position is to use a rhyme and mention the brand name without it actually rhyming. It is not so effective, perhaps, because the brand name is not highlighted. The slogan is likely to lose its identity, because similar products can use the same ad slogan with a simple change of the product name. e.g.1)Viakal: It's the Viakal fizz that does the bizz!2)Jaguar : Grace, space, pace.2.2 Use of alliteration. Alliteration can help the slogans achieve the strong beating rhythm needed to make it an repeatable sentence. By so doing, the sentences are more slogan-styled. They can be easily remembered by the audience. Alliteration can also achieve an emphatic effect of the meaning. e.g.1)Allied Irish Bank: Britain's best business bank. 2)Greyhound: Greyhound going great3)Fila: Functional... Fashionable... Formidable...The semantic feature of advertising1 Semantic ambiguity Ad slogans have to conform to the code of commercial practice. Semantic ambiguity is needed to avoid any possible legal liability. For example:Philips: let’s make things better.2 Use of puns A really good pun can work miracles. However note the lack of brand identity in these otherwise excellent examples. Almost any competing brand could use these lines. Although they are good, they have no specific identity of their own. e.g. 1)Moss Security: Alarmed? You should be. 2)Pioneer: Everything you hear is true.3)Range Rover: It's how the smooth take the rough.2.2 In these lines, the brand name appears, but as the solution or promise rather than part of the pun. These slogans with brand name in it can help the name be remembered while offer a two layered meaning to the slogan. The second layer of meaning can interest and impress the people with its smartness and its novelty.e.g.1)Kenco Really Rich Coffee: Get Rich quick.2)Finish Detergent: Brilliant cleaning starts with Finish.2.3 Here the brand goes to work, as inextricably part of the pun.Citibank: Because the Citi never sleeps.Quavers Snacks: Do me a Quaver.。

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BW1103 牛西月111006050334Stylistic Features of Political Speech—taking the case of “Change Has Come to America”English political speech refers to the speech that calls for people what to do and what not to do. Its principal contents concern the methods or means by which something should be done about war and peace, national defense, import and export, legislation, and so on.An English political speech is one that the speaker, usually on behalf of a certain class, society, or party, makes in English to the audience on some important matters and relationships home and abroad. Sometimes the individual also makes such a speech for the purpose of declaring his political propositions or ideas, nowadays this type of public speaking has a wild range of application such as stumping speeches is of strong political tendency with rigid logic and arousing force. The aim of speakers is to influence audience.There are many varieties of it such as inaugural address, speech in the war and speech in the college abroad. Owing to the relationship between politics and presidents’ speech and the culture background it is in, the political speech has formed its own stylistic features. Then I’ll try to analyze the stylistic features of political speech throughout Obama’s inaugural address in 2008: Change Has Come to America.1.Lexical featureStylists usually have a criterion to analyze words’ length. That is, more than 6 letters or 3 syllables. If a word contains more than 6 letters or 3 syllables, it is a long word, which origin from some formal words in Latin, French and Greek.The proportion of long words is not more than 20%. Then we can observe that words that president use in his inaugural address is very formal and word structure is very complicated. The total words are 2396, in which long words account for 27%, such as generation, depression and opportunity. In addition, many words is derivatives and compound words, such as productive, inventive, sweatshops, risk-taker, faint-hearted, short-cut.Word is the basic grammatical unite which is smaller than sentence and it is also the basic cell to form a lecture. When Obama referred to 106-year-old woman,Ann Nixon Cooper,he just said she cannot cast a vote because of her complexion. He avoided using the word “black” to be involved in racial discrimination.2.Syntactical featureIn informal speeches, orators usually use short sentences to support their views. However, as for Obama’s formal inaugural address, Obama is inclined to use the long sentences because the length of the sentence is influences by the mode of the discourse and also related to the textual function and interpersonal function of a language. The longest sentence contains 49 words. The sentence structure of political speech is more complicated than that of daily conversation because the common use of long sentences. American presidents give their speech to the people and expect to make their government policies known to the public to persuade them to accept and support their policies. This personal relationship determines that all the presidents’ speech should not be as casual as daily conversation. Meantime, he also uses some short sentences that alternate long sentences. The short sentence is “yes we can!” which received the warmest react.Obama also chose different kinds of sentences, such as declarative sentence, imperative sentence and rhetorical question. This sentence “This is our chance to answer that call. This is our moment. This is our time.”use the strong declarative mood. In addition, he always used “let us” to compose imperative sentence. Imperative sentence can arouse audience’s mood to support lecturers. Compared to imperative sentence, rhetorical question is seldom used. But it can receive better results if used properly.3.Rhetorical featuresPresidents’speech is a kind of speech happening in a particular situation which is an important activity of human’s public activity. The rhetoric is one of the main content of speech and rhetorical devices are closely related to the skill of public speaking. The object of a political speech is to explain, convince and persuade the audience that what the speaker is saying and representing so that they should support them. In some sense, using proper rhetorical devices like alliteration, metaphor, etc. may have some stylistic effects.In order to reinforce expressive force and infection force, Obama used many rhetorical features. He chose parallelism, antithesis and repetition and alliteration.Parallelism is one of the most frequently used rhetoric figures. It refers to a structural arrangement of words, clause, sentence, paragraphs and even parts of the text. In another words: “similarity of structure in a pair or series of related words, phrases or clauses” For example, he use a parallel sentence to start his speech,“If there is anyone out there who still doubts that America is a place where all things are possible, who still wonders if the dream of our founders is alive in our time, who still questions the power of our democracy, tonight is your answer.”, which attract audiences’ attentions at the beginning of the speech.Antithesis is used when two opposites are introduced in the same sentence, for contrasting effect, which is either coordinate in meaning or symmetrical in structure. Then Obama used this rhetoric to reinforce his express. “To those who are huddled around radios in the forgotten corners of the world, our stories are singular, but our destiny is shared, and a new dawn of American leadership is at hand. To those -- to those who would tear the world down: We will defeat you. To those who seek peace and security: We support you.”Antithesis makes comparison more distinct, and makes thesis more highlighted.Alliteration is the repetition of the same sounds or of the same kinds of sounds at the beginning of words or in stressed syllables of an English language phrase. In Obama’s inaugural address, the alliteration is “block by block, brick by brick…”it makes speech rhythmical in language, poetic in article and vivid in words.As has been mentioned above, this paper analyzes the stylistic feature of Obama’s inaugural address through three different levels. The stylistic analysis of a political speech can make readers comprehend it better. Meantime, readers obtain speaking skills and learners develop their language skills.。

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