2016届高考英语总复习(译林版江苏专用)课件 必修4 Unit 1 Advertising
高中英语 Unit 1 Advertising Period One Welcome to the unit Reading同步测试1 牛津译林版必修4
1 Unit 1 Advertising
Period One Welcome to the unit & Reading(Ⅰ)
基础落实
Ⅰ.课文理解
1．PSAs are meant to encourage people ________.
A．to buy a product
B．to offer a service
C．to believe in an idea
D．to educate others
2．When an ad doesn’t lie，________.
A．it tells you the complete truth
B．it may play tricks on you
C．you can buy the product
D．it makes untrue claims about products or services
3．The similarity of commercial advertisements and PSAs lies in that ________.
A．they are presented in the same way—through language and image
B．they have the same purpose
C．they’re all meant to be helpful
D．not all of commercial advertisements tell the complete truth，nor do PSAs
4．The article is a(n) ________.
A．advertisement
B．science news
C．research report
D．scientific discovery
Ⅱ.根据课文内容填空
Title：1.__________
Definition Something using words and pictures to persuade people
译林版高中英语选择性必修第二册Unit4 L练习含答案
Part 2 Grammar and usage & Integrated skills
基础过关练
Ⅰ.单词拼写
1.(2024安徽省皖豫名校联盟阶段检测)If your pumpkin is too far
gone to save, (埋藏) it in your backyard—your garden
will be all the happier for it.
2.(2020北京)Baggy wears a pollution (监测器) on her
collar so she can take data measurements close to the ground.
3.Our cultural performances were the (最好的部分) of
the day and charmed the audience.
4.Drivers currently face a penalty(惩罚) of six points on their
driving (执照) for running a red light.
Ⅱ.单句语法填空
1.The temperature tomorrow will abnormally decrease
fifteen degrees below zero.
2.(2020北京)In (conclude), positive thinking is a
powerful and effective tool for dealing with hard times and
improving the quality of one's life.
3.(2021浙江1月)His (predict) about slowing population
growth, mobile phones and increasing height were close to the
译林版高中英语选必一Unit4 Grammar and usage 教案
1 《英语》（选择性必修·第一册）
Unit 4 Exploring poetry
Grammar and usage
江苏省通州高级中学 林红梅
I. Learning objectives
By the end of the lesson, students will be able to:
1. identify and categorize the use of to-infinities, verb-ing, and verb-ed forms;
2. summarize general rules of to-infinitives, verb-ing, and verb-ed forms;
3. use the right forms of to-infinitives, verb-ing, and verb-ed to finish tasks such as rewriting
sentences, completing an article and writing on the importance of reading poems.
II. Key competence focus
1. Learn how to use the right forms of to-infinitives, verb-ing, and verb-ed in different situations.
2. Write on the importance of reading poems using the right forms of to-infinitives, verb-ing, and
verb-ed.
III. Predicted area of difficulty
1. Use the right forms of to-infinitives, verb-ing, and verb-ed in different situations.
2021届高考英语 Unit 1 Advertising同步导学 4(1)
【步步高】（江苏专用）2021届高考英语一轮温习 Unit 1 Advertising同步导学 牛津译林版必修4
Ⅰ.重点单词识记
1．cheat /tʃiːt/ vt.&vi.欺骗；作弊；n.骗子；讹诈行为
2．skilful /′skIlfl/ adj.有技术的；熟练的
3．cure /kjʊə(r)/ vt.治愈；解决；矫正，更正；n.药物，疗法；计谋
4．comment /′kɒment/ n．评论，评判；vi.评论，议论
5．purchase /′pɜːtʃəs/ vt.购买，采购；n.采购；购买的东西
6．multiply /′mʌltIplaI/ vi.&vt.成倍增加，迅速增加；乘，乘以；繁衍
7．update /ˌʌp′deIt/ vt.&n.更新；提供最新信息；使现代化
8．aspect /′æspekt/ n．方面，层面
9．bargain /′bɑːɡən/ n．廉价货；协议；vi.讨价还价
10．target /′tɑːɡIt/ n．目标；靶子；vt.对准；以……为目标
11．advertising /′ædvətaIzI/ n．做广告；广告活动；广告业→advertisement n．广告；广告宣传→advertise
vt.&vi.做广告，宣传
12．persuade /pə′sweId/ vt.说服，劝说；使信服→persuasion n．说服，劝说→persuasive
adj.有说服力的
13．innocent /′Inəsnt/ adj.清白的，无罪的；无歹意的；纯真的→innocence n．清白，
无罪；纯真
14．mental /′mentl/ adj.心理的；思想的，精神的；智力的→mentally adv.精神上；智力上
15．aim /eIm/ vt.&vi.以……为目标；对准；n.目的，目标→aimless adj.盲目的，没有目标的
16．benefit /′benIfIt/ vt.&vi.使受益；得益于；n.益处；救济金；奖金→beneficial adj.
【牛津译林版】必修四：Unit1AdvertisingProject教案
【⽜津译林版】必修四：Unit1AdvertisingProject教案
M4U1 Part6 Project Developing an ad
campaign
【设计思想】
本堂课的宗旨是引导学⽣在“做中学”，通过让学⽣完成⼀份围绕本单元主题的传单来学习和使⽤英语。引导学⽣主动学习，帮助他们形成以能⼒发展为⽬的学习⽅式，⿎励学⽣通过体验、实践、讨论、合作和探究的⽅式发展⾃⼰的语⾔综合能⼒。
【教学⽬标】1. To encourage Ss to use what they’ve learnt throughout the unit to
complete a project.
2. To consider three things
a) the garget audience of the ad campaign.
b) the message they want to send
c) how they plan on reading their target audience
3.To know how to cooperate and do the project together.
【重点难点】Help the students know how to develop an ad campaign.
【教学环节】Step 1: Lead-in
1. Ask Ss to work in group of four and each student should find the
general idea of each paragraph and tell his group member.
2. Ask Ss to report their result
a) Para one: the definition of an ad campaign
b) Para two: the target audience and how to determine the target audience.
2019版高考英语精准备考一轮讲义(译林版)必修四 Unit 1 Advertising Word版含答案
高中英语专题
Unit 1Advertising社会生活之(一)——广告
[一积词汇见多识广]
[课内单词回扣]
(一)阅读词汇写其义
1．cheat vt.& vi.欺骗n.骗子2.trick n．骗局；玩笑；戏法vt.欺骗
3．innocent adj.清白的；纯真的 4.amazed adj.大为惊奇
5．purchase vt.购买n.采购 6.bargain n．便宜货；协议vi.讨价还价
7．analysis n．分析，分析结果 8.intelligence n．智力，才智；情报
9．nationwide adj.& adv.全国范围的(地)，全国性的(地)
(二)表达词汇写其形
1．pleasedadj.高兴，满意 mentn．& vi.评论，评价
3．recommendvt.推荐；建议；介绍 4.aspectn．方面；层面
5．curevt.治愈；解决n.疗法；对策 6.aimvt.& vi.以……为目标n.目的
7．senioradj.毕业年级的；级别高的n．高年级学生；上司；年纪较长的人
(三)拓展词汇灵活用
*1.persuade vt.说服；使信服→persuasive adj.有说服力的；劝说的，劝诱的
2.advertise vt.& vi.做广告，宣传→advertisement n．广告；广告宣传→advertising
n．做广告；广告活动；广告业
*3.benefit vt.& vi.使受益；得益于n．益处；救济金；奖金→beneficial 高中英语专题
adj.有益的，有帮助的
*4.promote vt.推广，宣传；促销；促进，推动→promotion n．促进
5.design vt.& n．设计→designer n．设计者
*6.determine vt.确定，查明；决定；裁决→determined
adj.坚决的，果断的，有决心的→determination n．决心，果断
2014高考英语全程复习方略 课时提升 作业十：Unit1 Advertising(牛津译林版必修4)
1 温馨提示：
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课时提升作业(十)
必修4 Unit 1
Ⅰ. 单项填空
1. Can’t we just live in today, the worries of tomorrow or the
regrets of the past?
A. free from B. aware of
C. sure of D. tired from
2. (2013·黄冈模拟)When I came round in hospital I didn’t know where I
was and my mind went .
A. innocent B. blank
C. fresh D. crazy
3. My father my brother for driving but he wanted to pick
the knowledge of the computer during his spare time.
A. advised; up B. persuaded; out
C. intended; up D. managed; out
4. (2013·桂林模拟)The challenge Lenovo faces is to develop a global
brand that will _________ a broader consumer group.
A. appeal to B. refer to
2 C. relate to D. attach to
5. (2013·西安模拟)—Why are you late for nearly half an hour?
2021届高考英语 Unit 1 Advertising练习题 4(1)
必修4 Unit 1 Advertising
Ⅰ.单项填空
1．He suggested the person referred ________put into prison.
A．is B．be C．to be D．should be
答案 C [此题考查句子的结构。此题中“referred to”作定语，“be put into prison”是宾语从句的谓语部份。suggest意为“建议”时，其后接的宾语从句应用虚拟语气。因此正确答案为C。考生若是粗心，容易误选B或D。]
2．At the meeting they discussed three different ________to the study of mathematics.
A．approaches B．means
C．methods D．ways
答案 A [句意：在会议上，他们讨论了学习数学的三种不同的方式。approach“方式，方式，途径”，常与介词to搭配。而其他选项尽管也有“方式，方式”的意思，但往往组成method of/for(doing)sth，means
of(doing)sth，way of doing sth/to do sth的搭配。]
3．—Anything to say about the latest talk between the two countries?
—________
A．No comment! B．Nothing to say.
C．I beg your pardon? D．Go ahead.
答案 A [句意：——对两国之间最近的会谈有要说的吗？——无可奉告！No comment！无可奉告！Nothing
to say.没有东西要说。I beg your pardon？请再说一遍？Go ahead.用吧；请吧。]
高中英语 牛津译林版 必修四 Unit1 Advertising 综合练习(含答案)
1 Module 4 Unit 1 综合练习
一、根据句子意思选择方框内合适的词组，并用其正确形式填空。
be meant to; even if; fall for; figure out;
get something across;
play tricks on; deal with; die from;
appeal to; bad breath
1. The software protect computers from being attacked by viruses.
2. It took them a long time
how to start the equipment.
3. John has a way to
his opinion while using as few words as possible.
4. Popular music
especially teenagers.
5. He is too smart to
that trick.
6. There are many difficulties
7. Allow children the space to voice their opinions they are different from your own.
8. John is a naughty student. He likes to
his classmates.
9. The animals
牛津译林英语必修四Unit1导学案
高中英语学案大全，高考学案大全Unit 1 AdvertisingⅠ.联想记忆(根据提示写出相应的词汇以及相关短语)
1．persuade vt.说服，劝说；使信服→persuade sb. into doing/to do...说服某人做……
2．fool vt.欺骗，愚弄；n.傻瓜→fool sb.into doing...欺骗某人做……
3．benefit vt.& vi.使受益；得益于；n.益处；救济金；奖金→to_one’s_benefit对某人有益的是
→benefit_from从……中受益
4．appeal vi.有吸引力；呼吁，恳请；n.吸引力；呼吁，恳求→appeal_to sb.for sth.向某人恳求得到……
5．be meant_to旨在，目的是→mean to_do...打算做……→mean doing...意味着……
6．fall_for上……的当，受……的骗→fall behind落后
7．figure_out弄清楚，弄懂；计算出→keep one’s figure保持苗条身材
8．appeal_to吸引，引起兴趣；呼吁→make an appeal呼吁
9．be tired_of厌倦→be tired_with/from因……而累了
10．be on_sale在出售；廉价出售→for_sale出售
Ⅱ.构词记忆(根据提示写出相应的词汇及其派生词)
1．advertising n．做广告；广告活动；广告业→advertisement n．广告；广告宣传
2．intelligence n．智力，才智；情报→intelligent adj.聪明的
3．consult vt.咨询；请教→consultant n．顾问
4．react vi.做出反应，回应→reaction n．反应
5．personally adv.个别地；本人，亲自；就本人而言→personal adj.个人的；私密的→person n．人