高二英语人教版选修9课件：Unit 5 Inside advertising 单元重点小结
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单元重点小结
交 际 功 能
Expressing different views for argument(表达不同观点) 1.You are quite right.你很对。 2.I’m afraid I can’t accept that.我恐怕不能接受。 3.I quite agree with you.我很同意你。 4.I wouldn’t say that.我不能那样说。 5.Not really.不完全是。 6.I see your point,but...我明白你的观点,但是…… 7.That’s ridiculous. 太荒谬了。 8.I’m afraid I have a different opinion.恐怕我有不同的观点。
单元重点小结DANYUAN ZHONGDIAN XIAOJIE
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单元重点小结
重 点 单 词
课标要求 1. adj.偶然的;随意的;临时的 2. vt.通知;告诉 3. n.协会;联系;关联 4. n.特征;容貌;特色;特写 vi.& vt.以……为特色;特写 5. adj.有价值的;可敬的 6. n.费用;代价 7. n.广播;播音 vt.&vi.广播;播送;播放 8. vi.依赖;信 赖 9. n.回答;响应;反应 10. n.使(精神)振作;使恢复; 更新 11. adj.流利的;流畅的 12. n.邀请 13. vt.约定;指定;任命 14. n.禁令 vt. 禁止;取缔 15. vt.促进;提升 1. 3. 5. (使)变成 依赖;依靠 4. 暴露于 2. 不需要;厌恶;对……不耐烦 适合
重 点 短 语
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单 many messages from advertisers ,it is important to understand how advertisements work. 我们的日常生活中充满了众多的广告信息,可见了解广告如何发挥作用是 很重要的事情。 2. reaching the right audience with the right technique,advertisers must also place their ads in the right medium. 正如要用恰当的方式吸引合适的消费者,广告商们还得将广告置于恰当的 媒体上。
答案:重点单词:1.casual rm 3.association 4.feature 5.worthy 6.expense 7.broadcast 8.rely 9.response 10.refresh 11.fluent 12.invitation 13.appoint 14.ban 15.promote 重点短语:1.turn...into 2.fit into 3.rely on 4.have no use for 5.be exposed to 重点句型:1.With;filling our daily lives 2.As well as 重点语法:1.their chairman 2.very difficult 3.away from him 4.to your parents 5.offending 6.delivered directly to my office
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单元重点小结
重 点 语 法
复习宾语补足语 1.The committee members recently appointed me . 委员会成员们最近任命我做他们的主席。 2.I find it to raise the money. 我发现集资很难。 3.As my neighbour is a troublemaker,I have to keep myself . 因为我的邻居是个会给人带来麻烦的人,所以我不得不躲着他。 4.Please remember me . 请代我向你的父母问好。 5.Many people consider advertisements . 许多人认为广告很冒犯人。 6.I’d like to have the goods . 我想把货物直接送到我的办公室。
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人教版高中英语选修九第五单元Unit 5 Inside advertising Using language 教学课件共25张PPT
n. 酗酒者; 酒鬼 tobacco n. 烟草; 烟草制品
ban n. 禁令 vt. 禁止; 取缔
promote vt. 促进; 提升 immoral adj. 不道德的; 邪恶的
decent adj. 正派的; 得体的; 适当的
ethics n.伦理学; 道德规范 offending adj. 令人不愉快的;
2 Would you complain about any of the advertisements in this passage?
The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people don’t wear their product, they will be a loser.
A: Again? Aren’t your feet sore? B: No way, not when I’m wearing
Superstars! C: Superstar shoes and boots, latest
fashions, all sizes, comfortable. Available at all good shoe stores.
B. Mature men and women. Ad 2-3
C. Families.
Ad 2
3) What is the advertisement appealing to ?
ban n. 禁令 vt. 禁止; 取缔
promote vt. 促进; 提升 immoral adj. 不道德的; 邪恶的
decent adj. 正派的; 得体的; 适当的
ethics n.伦理学; 道德规范 offending adj. 令人不愉快的;
2 Would you complain about any of the advertisements in this passage?
The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people don’t wear their product, they will be a loser.
A: Again? Aren’t your feet sore? B: No way, not when I’m wearing
Superstars! C: Superstar shoes and boots, latest
fashions, all sizes, comfortable. Available at all good shoe stores.
B. Mature men and women. Ad 2-3
C. Families.
Ad 2
3) What is the advertisement appealing to ?
人教版高中英语选修9课件：Unit 5 Inside advertising Using language(共22张PPT)
Match the two columns. a. can make the company stop using the b. offending advertisement if a
complaint about an ad is correct. b. is also responsible for checking the
5. Even though there are laws and advertisers’ code of conduct, some bad ads do get made. do 经常用于肯定句和祈使句中, 表示 强调。
e.g. Please! Do be quiet a moment. 请务必安静一下。
He did tell me that but he is denying it now. 他的确跟我这样说的, 但现在又否认了。
Ask for receipt and make sure you get it. 要一张收据, 而且一定要确保你拿 到收据。
2. One way to control advertising is to make laws that prevent advertisers doing the wrong thing. 控制广告的方法之一就是制订法律以 约束广告商们的不法行为。
He is always dressed in decent clothes. 他总是穿着体面的衣服。 decent 指行为是“合宜的; 得体的; 合乎 道德规范的”。
e.g. It is a decent film, without crime or violence. 那是一部合乎规范的电影, 没有犯罪和暴力镜头。
product before buying. c. can prevent advertisers doing the
人教版高中英语选修9课件 Unit 5 Inside advertising-Reading 课件
and many other places).
4. How do they decide where to advertise? They consider their budget and what medium is most likely to be seen or heard by the target consumer. 5. Does advertising work? Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time.
4. Environment A. What does this advertisement encourage you to think? It encourages us to think of the sky,
air and our environment and about
how the environment is being spoiled.
How advertising works
How do Identify Advertisers 2 identify the target advertisers your _________________ group make target ______ and find out effective as much as possible about them, which advertiseme 3 forms ___________ the basisfor nts? decisions about what type of advertising techniques to use with this group.
4. How do they decide where to advertise? They consider their budget and what medium is most likely to be seen or heard by the target consumer. 5. Does advertising work? Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time.
4. Environment A. What does this advertisement encourage you to think? It encourages us to think of the sky,
air and our environment and about
how the environment is being spoiled.
How advertising works
How do Identify Advertisers 2 identify the target advertisers your _________________ group make target ______ and find out effective as much as possible about them, which advertiseme 3 forms ___________ the basisfor nts? decisions about what type of advertising techniques to use with this group.
新人教选修Book9 Unit5 Inside advertising Reading ppt课件
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Obey your thirst.
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Things go better
wiபைடு நூலகம்h Coca-Cola.
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Take time to indulge.尽 情享受吧！
The new digital era 数码新时代
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Understanding the advertisements on page 42.
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C. Why do advertisers often use the “Buy one get one free” message? People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.
B. What message does the advertisement give? If you wear our shoes you’ll have an exciting life, and be popular and have fun.
C. Do you think the message is true? Give reasons. No, because just wearing a certain brand of shoes won’t make you exciting, popular or have fun—it takes much more effort than that.
精选最新 人教版高中英语选修9课件：Unit 5 Inside advertising Reading(共37张PPT)
4. Environment
A. What does this advertisement encourage you to think? It encourages us to think of the sky, air and our environment and about how the environment is being spoiled.
On TV
At the cinema
On buses
On the radio In train stations
Compare advertisements
Compare the advertisements, which one is easier for you to remember? Why?
As explained in B, they are not really getting anything for free because the advertiser puts a price on the product that the consumer buys that will cover the cost of the “free” one.
5. “Speeding” and “How fast am I goive the
same purpose. What do both advertisements want people to do? They want people to stop speeding.
HOW ADVERTISING WORKS
Scan the headings of each section and get a general understanding of the text.
人教英语选修九 unit 5 inside advertising Reading(课件) (共46张ppt)
Introduction
What is an advertisement?
How do advertisers make effective advertisements?
How effective are advertisements?
KEY WORDS
▪ advertisements ▪ advertisers ▪ effective ▪ ▪ In the passage, the author gives the definition
• Para 1 Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.
• 甚至在我们穿的有些休闲服上也印着品 牌的名字，这就把我们变成了“移动广 告”。
difficult. ▪ adj. be fit to do / be fit for… ▪ R: 他适合这个岗位。 ▪ adj. He is fit for the position. ▪ R: vt. / vi. Eg. 这条裙子非常适合她。 ▪ The dress fitted her perfectly/well.
group.
It makes sense to make computer game ads _th_a_t_/_w_h__ic_h_ appeal to this group.
针对这个群体制作有吸引力的电脑游 戏广告是有意义的。 makes sense 合理,可行;有意义,说得通 照顾好自己的身体是明智之举。 It makes sense to take care of your health. 你的话毫无意义。
优选教育人教版高中英语选修9课件：Unit 5 Inside advertising Reading(共37张PPT).ppt
3. Refresh water
A. Why are the first two lines written bigger than the rest of the advertisement? These lines appear bigger so that they are the first thing people notice about the advertisement.
I. Read the text and try to answer the following questions.
1. Who advertises? 2. Why do they advertise? 3. Where do they advertise? 4. How do they decide where to advertise? 5. Does advertising work?
3. Where do they advertise? On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places).
1. Who advertises? Businesses, individuals, organizations and associations.
2. Why do they advertise? They want to sell something or to inform or educate the public.
On TV
高中英语U5insideadvertising课件新人教选修9.ppt
I hold the opinion that___it_i_s_t_h_e______ g_o_v_e_r_n_m_e_n_t_’s_d_u_t_y__ to provide those families in need with financial help.
(3)与环境和谐共处，是每个人都应有 的责任。
(3)__a_d_v_e_r_ti_si_n_g_ n.广告;宣传;做广告
2. inform vt.通知；告知；告诉 (1)__in_f_o_rm__a_ti_o_n_n.信息，情报 (2)__i_n_f_or_m__e_d__adj.有知识的，精明的 (3)___in_f_o_r_m_e_r__n.告发者；检举人
句型：It is no use doing 做……是没有用的
提示：该句型与“It is of no use to do”意 思相同。
仿写：根据汉语意思，完成英文句子。
(1)后悔犯错已经没有用了,更重要的是，我 们要解决将会出现的问题。 __I_t_i_s_n_o__u_se__r_e_g_re_t_t_in_g__ having made a mistake. More importantly, we should try to settle the problem at hand.
句型：When it comes to (doing) sth.，...当谈及到……；当提到……
提示：该句可用于引出话题、举例等， 使前后过渡自然。
仿写：根据汉语意思，完成英文句子。
(1)当谈到如何处罚调皮学生时，校长总会 提出一些有效的措施。
___W__h__e_n_i_t_c_o_m__e_s__to__ how to punish the
more and more customers and contributes to the growth in sales. Moreover， keeping
(3)与环境和谐共处，是每个人都应有 的责任。
(3)__a_d_v_e_r_ti_si_n_g_ n.广告;宣传;做广告
2. inform vt.通知；告知；告诉 (1)__in_f_o_rm__a_ti_o_n_n.信息，情报 (2)__i_n_f_or_m__e_d__adj.有知识的，精明的 (3)___in_f_o_r_m_e_r__n.告发者；检举人
句型：It is no use doing 做……是没有用的
提示：该句型与“It is of no use to do”意 思相同。
仿写：根据汉语意思，完成英文句子。
(1)后悔犯错已经没有用了,更重要的是，我 们要解决将会出现的问题。 __I_t_i_s_n_o__u_se__r_e_g_re_t_t_in_g__ having made a mistake. More importantly, we should try to settle the problem at hand.
句型：When it comes to (doing) sth.，...当谈及到……；当提到……
提示：该句可用于引出话题、举例等， 使前后过渡自然。
仿写：根据汉语意思，完成英文句子。
(1)当谈到如何处罚调皮学生时，校长总会 提出一些有效的措施。
___W__h__e_n_i_t_c_o_m__e_s__to__ how to punish the
more and more customers and contributes to the growth in sales. Moreover， keeping
人教版高中英语选修9课件：Unit 5 Inside advertising Reading(共37张PPT)
HOW ADVERTISING WORKS
Scan the headings of each section and get a general understanding of the text.
Sum up the main idea of each section.
Section I (para.1) Introduction Section II What is an advertisement? (para. 2) Section III How do advertisers make (para. 3-7) effective advertisements? Section IV How effective are (para. 8-9) advertisements?
C. How else can advertisers make people more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment.
Look at the pictures on page 42-43 and discuss the questions about the advertisements.
1. Water A. What is the most common name for H2O?
Why did they call it H2O? H2O = water. H2O has been used instead of the word “water”, because it rhymes with “slow”. Rhymes (often called jingles) attract attention and are easily remembered.
人教版选修九Unit 5《Inside advertising》ppt课件
2. Having identified the target group, researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit into their lives. (Reading Para.3) 【解析】句中identify the target group动作 发生在句子的谓语动作find out之前，故 用having done结构。 【考查方向】having done的被动式having been done。
【真题再现】－There is a story here in the paper about a 110-year-old man. －My goodness! I can’t imagine________ that old. （江苏2006） A. to be B. to have been B. C. being D. having been 【点拨】imagine后接动词-ing形式作宾语， 排除A和B；而D项having done表示动作 已经发生在imagine之前，而根据上下文， 应该是现在发生的事情，故选C。
4. Advertisements in newspapers, on the other hand, are much cheaper. (Reading Para.6) 【解析】on the other hand另一方面。 【考查方向】on one hand…on the other hand一方面……另一方面…。
5. However, it would be no use advertising products on radio if the ad relies on visual effects. (Reading Para.7) 【解析】本句中it是形式主语，动词-ing形 式advertising products on radio是真正的主 语。 【考查方向】在It is no use/good doing sth句 型中，it是形式主语，doing sth是真正的 主语。考试时常在it处或在动词-ing形式 处设空或对use进行辨析。