商业模式PPT-3

value proposition 1 value proposition 2 …
describing what activities are required
INFRASTRUCTURE CORE CAPABILITIES VALUE CONFIGURATION
OFFER VALUE PROPOSITION
CUSTOMER RELATIONSHIP
CUSTOMER TARGET CUSTOMER
VALUE CONFIGURATION
DISTRIBUTION CHANNEL
COST STRUCTURE
FINANCE
REVENUE STREAMS
a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams
CUSTOMER TARGET CUSTOMER
VALUE PROPOSITION
VALUE CONFIGURATION
gives an overall view of a company's bundle of products and services
DISTRIBUTION CHANNEL
describes the channels to communicate and get in touch with customers
portrays the network of cooperative agreements with other companies
CUSTOMER RELATIONSHIP
explains the relationships a company establishes with its customers
describing the costs of a business model
INFRASTRUCTURE CORE CAPABILITIES
FINANCE COST STRUCTURE
OFFER VALUE PROPOSITION
core capability 1 core capability 2 …
describing a company’s business model
INFRASTRUCTURE CORE CAPABILITIES
outlines the capabilities required to run a company's business model
PARTNER NETWORK OFFER
Apple iTunes & iPod
strategic fit

the business modeler’s toolbox
co-creation
ideation
visualization
prototyping
the design process
1. identify interdisciplinary stakeholders -> set-up team
describing how a company makes money
OFFER VALUE PROPOSITION
FINANCE REVENUE STREAM
CUSTOMER TARGET CUSTOMER
value proposition 1 value proposition 2 …
revenue stream 1 revenue stream 2 …
core capability 1 core capability 2 …
activity 1 activity 2 …
value proposition 1 value proposition 2 …
describing the partners that leverage the business model
cost account 1 cost account 2 …
value proposition 1 value proposition 2 …
annex ii other
6. sketch out projects & workload -> draw implementation plan
7. outline key indicators to follow -> choose measures
8. select the right teams and people -> make responsible
CUSTOMER CUSTOMER RELATIONSHIP TARGET CUSTOMER
value proposition 1 value proposition 2 …
relationship type 1 relationship type 2 …
target customer 1 target customer 2 …
distribution channel 1 distribution channel 2 …
target customer 1 target customer 2 …
describing the relationships a company builds
OFFER VALUE PROPOSITION
describes the customers a company wants to offer value to
describes the arrangement of activities and resources
sums up the monetary consequences to run a business model
describing who a company offers value to
OFFER VALUE PROPOSITION
CUSTOMER TARGET CUSTOMER
value proposition 1 value proposition 2 …
target customer 1 target customer 2 …
describing how a company reaches its customers
OFFER VALUE PROPOSUTION CHANNEL TARGET CUSTOMER
value proposition 1 value proposition 2 …
COST STRUCTURE
FINANCE
REVENUE STREAMS
describes the revenue streams through which money is earned
describing a company’s offer
OFFER VALUE PROPOSITION
value proposition 1 value proposition 2 …
INFRASTRUCTURE CORE CAPABILITIES PARTNER NETWORK
OFFER VALUE PROPOSITION
core capability 1 core capability 2 …
partner 1 partner 2 …
value proposition 1 value proposition 2 …
we operationalize
we manage change
we build knowledge
we connect
annexes
annex I business model template
INFRASTRUCTURE CORE CAPABILITIES
PARTNER NETWORK
OFFER VALUE PROPOSITION
target customer 1 target customer 2 …
describing what capabilities are required
INFRASTRUCTURE CORE CAPABILITIES
OFFER VALUE PROPOSITION
core capability 1 core capability 2 …
9. execute the plan -> manage implementation & change
10. evaluate, learn and redesign -> manage improvement
examples
to come…
Alexander Osterwalder, PhD alex@

all photos from Flickr under a creative commons license authors indicated in comment page of ppt
we co-create
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