外贸函电09.09 Lecture 11 LC (Unit 9)
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外贸函电重做unit9
Unit 9
2007.11
Business Correspondence
Business Correspondence
Unit 9
Packing & Marking
Marks
Shipping mark Indicative mark Warning mark
Business Correspondence
Unit 9
Packing & Marking
Shipping mark
Business Correspondence
Unit 9
Packing & Marking
Two types of packing Outer Packing: used for the convenience of protecting and transporting goods. Inner Packing: designed for the promotion of sales.
Unit 9
Packing & Marking
包装与唛头
Business Correspondence
Unit 9
Packing & Marking
Objectives
Know the basic methods of parking anortance of parking goods study letters to talk about packing of commodity
LTC SC46552 LONDON No.1/100
LC552637 TRIPOLI (LIBYA) CTN/NO.1-100 ARATRACO
Business Correspondence
外贸英语函电 Unit 9 Offers and Counter offers
4．How to Make a Counter Offer? Thanks for the original offer. The reasons for inability to accept the offer: point out the declining market; talk about offers from other suppliers. The counter-proposal. Expectation of acceptance . 5．How to Reply a Counter Offer? A reply to a counter offer, whether favorable or unfavorable, should be punctual, courteous and considerate. The reasons for inability to accept the counter offer in an unfavorable reply: talk about the cost of materials, the rising market, and the orders from other sources to show your price is reasonable. Your proposal: make a price concession on conditions.
2．How to write an inquiry?
3．How to Make an Offer? An expression of thanks for the inquiry. An offer should include the major terms of the transaction: name of the goods, quality, quantity, specifications, details of prices, discounts, terms of payments, packing and date of delivery. Talk about the market and supply situation to induce an order. Introduce other products to increase the chance of business. End your letter by expecting the order. Do not make you letter too long.
unit 9 Acceptance and Contract外贸英语函电教程
II. Writing Steps
Step 2. Declaring clearly that you accept the offer/counter-offer or stating clearly that you are confirming the acceptance
e.g. We are pleased to accept the following order as per your fax of April 4, 2007 and ours of April 8, 2007. 根据贵方2007年4月4日和我方2007年4月8日的传真,我 们很高兴接受以下订单｡ e.g.We confirm having purchased from you 7000 tons of cement on the following terms and conditions. 我们确认已向贵方按下列条件购买7000吨水泥｡
Unit Nine
Acceptance and Contract
Liu Yanping
Contents
1 2 3 4 5
Brief Introduction
Writing Steps
Language Points
Useful Sentences Practice
I. Brief Introduction
II. Writing Steps
Step 3. Stating that you have enclosed an order form, a contract confirmation, or a sales confirmation or asking the receiver to prepare them (It is not necessary the case, howevted your order No.111 for ladies’ clothing and are sending you our sales confirmation No.BS-043. 我们已经接受贵方第111号订购女式服装的订单, 并随函附上我 方第BS-043号销售确认书｡ e.g. Enclosed please find our sales contract No.4567 in duplicate. 随函附上我方销售合同第4567号一式两份,请查收｡
对外经贸函电课程课件 Unit 9 Shipment
In regard to the port of loading, we wish to point out that we cannot ship the shirts from Qingdao, China because our manufacturer is in Shenyang, China, close to Dalian, China. In order to reduce domestic transportation cost, it is best to choose a port of loading that is close to the origin of the goods, which is a generally acceptable principle. Besides, the facilities at Dalian port are advanced and loading efficiency is very high.
We have instructed our bank to insert in the L/C the wording “shipment either by sea or by air” and are looking forward to receiving your guarantee of the punctual arrival of the goods, i.e. on or before July 6.
Now the goods have been shifted to the airport waiting for dispatch to Osaka tomorrow by Shanghai Airlines, flight SHA0234. We believe this is the best solution of the case. All documents will be mailed by special express as soon as they are ready. Sincerely yours,
外贸函电课件整合完整版
外贸函电复习第一章商务信函基础知识English Correspondence for International TradeTo understand the importance of communication skills in relation to the career success, and explain the need for thinking critically, taking charge of your career, and strengthening your communication skills (reading, listening, speaking and writing).Unit OneBasic Knowledge of Business Letter WritingThe structure and layout of a business letterWriting principles of business letter (7C原则)Courtesy 礼貌Consideration 体谅Completeness 完整Clarity 清楚Conciseness 简洁Concreteness 具体Correctness 正确第二章建立贸易关系Unit TwoEstabilishing Business Relations建立贸易关系是交易的第一个环节。
良好的开端是成功的一半。
因此，在写有关建立贸易关系的信函时，应注意礼貌、得体，并应将自己要表述的内容清楚的叙述完整。
Estabilishing Business Relations1、常用模式1.进口商写给出口商2.出口商写给进口商Dear Sirs; Dear Sirs;A.如何得知对方信息 A.如何得知对方信息B.表明自己意图 B.得知贵方有需求C.介绍本公司 C.介绍本公司D.请提供相关信息 D.随函附寄目录等E.盼回复 E.盼回复2、常用句型A类：从…得知贵方信息We have heard from China Council for the Promotion of International Trade that you are in the market for Electric Appliance.从中国国际贸易促进委员会获悉，你们有意购买电器用品。
新编外贸英语函电写作教程Unit 9 Insurance
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Enhance Your Grammar
1. The WPA covers ____ risks than the FPA (=Free from Particular Average 平安险).
A. more
B. less
C. wider
D. fewer
2. We insure the goods ____ your account.
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Letter 3 Enquiry of Insurance
Core Vocabulary consignment: 托运的货物 value: 估价 terms and conditions: 贸易条件和合同条款
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Letter 4 Reply to Enquiry of Insurance
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Letter 4 Reply to Enquiry of Insurance
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Letter 4 Reply to Enquiry of Insurance
Core Vocabulary WPA: =With Particular Average 担保单独海损，水渍险 in the absence of: 不存在，不在场 declare: 宣布，申报 for one’s reference: 供……参考 timely: 及时的
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Enhance Your Grammar
1. The insurance company is responsible ____ the claims.
外贸函电unit9
Letter of Shipment
Shipping advice: it is often sent by air letter, fax or e-mail. It should include: Contract and / or L/C number Name of commodity Number of packages Total quantity shipped Name of the vessel Sailing date of the vessel (ETD, ETA) Total value of the shipment Gross weight and net weight
Introduction --- Packing
Forms of marking: a. shipping marks: 运输标志 (a) symbol --- triangle, rhombus, rectangle, etc. (b) code or initials of the consignor or consignee (c) port of destination (d) package number e.g. STC SHANGHAI NO. 1 – 15
Letter of Shipment
Urging for Shipment: (1) Reference documents including their
number and date; (2) Ask for their attention to the time limit and the consequence of delay; (3) Requirement for the shipment in time; (4) Thanks for their cooperation.
外贸函电装船发货第9章.ppt_shipment
不清洁提单(Unclean/ foul B／L)，是指承运人加注货物外表状况不良或存 有缺陷等批注的提单。如“包装不固”、“破包”、“X件损坏”等。买 方及银行通常是不愿意接受这类提单的。
clean B/L :清洁提 单
unclean B/L : 不 清洁提单
Close
9.2.5 Bill of Lading
Ⅱ Terminologies
2 货运单据（shipping documents） Shipping instruction 装船须知 shipping advice 装运通知；装船通知
Shipping advice 是“装运通知”，是由出口商（卖主）发给 进口商（买主）的。而shipping instructions 则是“装运须 知”，是进口商（买主）发给出口商（卖主）的。
已装船提单在国际贸易中被广泛使用; 而买方和银行一般不接受备运 提单。
1．在合同和信用证中详细清楚地规定议付单据中的提单必须 是全套清洁的已装船提单。 2．收到议付单据后，仔细认真地审核相关单证，确认所有单 据符合单单相符，单证相符的要求。 3． 仔细审核提单中的每一个细节，确保所收到的提单是全套 清洁的已装船提单。 相关知识 备运提单：是承运人在收到托运货物等待装船期间向托运人 签发的提单。这种提单往往不注明船名，也不明确装运日期。也 有的备运提单注明船名、航次及装运日期，但没有“已装船”字 样。后一种情况在实际业务过程当中，具有相当的迷惑性，上述 案例即属这种情况。在国际业务贸易中，买方和银行一般不接受 备运提单，但备运提单如经承运人加注“已装船”字样，注明装 货船名、装船日期并签字证明后也可变成已装船提单。
9.2.5 Bill of Lading
clean B/L :清洁提 单
unclean B/L : 不 清洁提单
Close
9.2.5 Bill of Lading
Ⅱ Terminologies
2 货运单据（shipping documents） Shipping instruction 装船须知 shipping advice 装运通知；装船通知
Shipping advice 是“装运通知”，是由出口商（卖主）发给 进口商（买主）的。而shipping instructions 则是“装运须 知”，是进口商（买主）发给出口商（卖主）的。
已装船提单在国际贸易中被广泛使用; 而买方和银行一般不接受备运 提单。
1．在合同和信用证中详细清楚地规定议付单据中的提单必须 是全套清洁的已装船提单。 2．收到议付单据后，仔细认真地审核相关单证，确认所有单 据符合单单相符，单证相符的要求。 3． 仔细审核提单中的每一个细节，确保所收到的提单是全套 清洁的已装船提单。 相关知识 备运提单：是承运人在收到托运货物等待装船期间向托运人 签发的提单。这种提单往往不注明船名，也不明确装运日期。也 有的备运提单注明船名、航次及装运日期，但没有“已装船”字 样。后一种情况在实际业务过程当中，具有相当的迷惑性，上述 案例即属这种情况。在国际业务贸易中，买方和银行一般不接受 备运提单，但备运提单如经承运人加注“已装船”字样，注明装 货船名、装船日期并签字证明后也可变成已装船提单。
9.2.5 Bill of Lading
外贸函电Unit 09 Sales Promotion销售促进
6
Hale Waihona Puke Don’ Don’ts in Sales Letter
• • • • Don’t exaggerate Don’t belittle (贬低) your reader Don’t ballyhoo ( (哗众取宠) ) Don’t speak ill of your competitors
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Examples
• To capture the customer’s Attention ---appropriate way to win their favor • To arouse their Interest ---convincing evidence to sustain their curiosity • To inspire Desire ---enjoying benefits, interest becoming desire • To encourage Action ---asking for cooperation and specifying action
• Although we sent you our catalogue on March 9th we have not received any orders from you, and we should like to know if there is any additional information you require about our products. • 尽管我们3月9日给你们寄去了目录本，但却没有收到你方订 日给你们寄去了目录本， 尽管我们 月 日给你们寄去了目录本 单。我们想知道你方是否需要了解有关我方产品的其他信息 • In order to popularize these products, all the catalogue prices are subject to a special discount of 10% during the month of May only. • 为了推广这些产品，本目录中所有价格在5月份都可打 ％ 为了推广这些产品，本目录中所有价格在 月份都可打 月份都可打10％ 的折扣
Hale Waihona Puke Don’ Don’ts in Sales Letter
• • • • Don’t exaggerate Don’t belittle (贬低) your reader Don’t ballyhoo ( (哗众取宠) ) Don’t speak ill of your competitors
7
Examples
• To capture the customer’s Attention ---appropriate way to win their favor • To arouse their Interest ---convincing evidence to sustain their curiosity • To inspire Desire ---enjoying benefits, interest becoming desire • To encourage Action ---asking for cooperation and specifying action
• Although we sent you our catalogue on March 9th we have not received any orders from you, and we should like to know if there is any additional information you require about our products. • 尽管我们3月9日给你们寄去了目录本，但却没有收到你方订 日给你们寄去了目录本， 尽管我们 月 日给你们寄去了目录本 单。我们想知道你方是否需要了解有关我方产品的其他信息 • In order to popularize these products, all the catalogue prices are subject to a special discount of 10% during the month of May only. • 为了推广这些产品，本目录中所有价格在5月份都可打 ％ 为了推广这些产品，本目录中所有价格在 月份都可打 月份都可打10％ 的折扣
外贸英语函电(第六版,兰天编著)Chapter Nine
词组
in good repair／in good condition 状态完好
out of repair 已损坏 be under repair 在修理中
Letter Four 辨析: instructive 和instructional
instructive adj. 有益的；教育性的 instructional adj. 教学的；指导的，教育的
Chapter Nine Packing, Shipping Marks and Shipment
Letter One
辨析： pilferage, plunder, pillage 和 theft
pilferage n. 偷窃，小偷小摸
plunder （尤指战时用武力抢劫财物）n. 抢夺，掠夺品，赃 物，战利品； vt. 掠夺，抢劫
Letter Two 国际贸易业务术语 Marking of Goods 包装标志 When an order is received from abroad the exporter gets the goods ready for the shipment. It is most important for him to see that they are suitably packed. Associated with packing is the marking of goods. In marking and numbering packages it is essential that the mark or symbol and numbers conform in every respect to those written in the commercial invoice, the consular invoice, the bill of lading and the other shipping documents used.