《供应链管理》第一章习题
一、选择题
1. 供应链是围绕核心企业，通过对工作流、信息流、 、资金流的协调与控制，从采
购原材料开始，制成中间半产品以及最终产品，最后由销售网络把产品送到消费者手中的将
供应商、制造商、分销商、零售商，直至最终用户连成一个整体的功能网链结构。（B）
A、需求流 B、物料流 C、逆向物流 D、直接物流
二、判断题
1.
长期以来，企业对为其提供原材料或半成品的其他企业，一直采取投资自建、投资控股或
兼并的“纵向一体化”管理模式。（√）
2. 供应链管理体现了纵向一体化的基本思想。（×）（横向一体化）
3. 纵向一体化这种模式在传统市场竞争环境中有其存在的合理性。（√）
4. “供应链”这一名词直接译自英文“ supply chain”，目前尚未形成统一的定义。（√）
5. 供应链是一个系统，是人类生产活动和社会经济活动中客观存在的事物。（√）
6. “供应链”这一名词直接译自英文“ supply chain”，目前尚未形成统一的定义。（√）
7.供应链是一个系统，是人类生产活动和社会经济活动中客观存在的事物。（√）
8.供应链是一个扩展了的企业模式，包含了所有加盟的节点企业，从原材料的供应开始，经
过供应链中不同企业的零件制造、部件组装、产品分解、产品分销等过程，直至交付给最终
用户。（×）（“产品分解”应为“产品装配”）
9. 不仅是一条连供应商到用户的物流链、信息链、资金链，而且是一条增值链。（√）
10. 物料在供应链上因加工、包装、运输等过程而实现其价值增值，给相关企业及整个社会
都带来效益。（√）
11. 早期的观点认为，供应链是制造企业中的一个内部过程，它是指把从企业内部采购的原
材料和零部件，通过生产转换和销售等活动，再传递到零售商和用户的一个过程。（×）（“企
业内部采购”应为“企业外部采购”）
12. 传统的供应链概念局限于企业的内部操作层面，注重企业自身的资源利用目标。（√）
13.从产品生产到消费的的过程是个非常复杂的网链模式，覆盖了从原材料供应商、零部件
供应商、产品制造商、零售商、分销商直至最终用户的整个过程。（×）（应先“分销商”再
“零售商”）
14. 在一个供应链系统中，有一个处于核心地位的企业。该企业对供应链上的信息流、资金
流和物流起着调度和协调中心的作用。（√）
15. 供应链管理主要涉及五个领域：需求(demand)、计划(plan)、物流(logistics)、供应(sourcing)、
逆向物流(reverse)。（√）
16. 供应链管理是以同步化、集成化生产计划为指导，以各种技术为支持，围绕供应、生产、
物流、满足需求来实施的。（√）
17. 供应链管理主要包括计划、合作和控制从供应商到用户的物料(零部件和成品等)和信息。
（√）
三、简答题
1. 长期以来，出于对生产资源管理和控制的目的，企业对为其提供原材料、半成品
或零部件的其他企业，一直采取投资自建、投资控股或兼并的“纵向一体化”(vertical
integration)管理模式。请简述实行纵向一体化的目的。
目的：在于加强核心企业对原材料供应、产品制造、分销和销售全过程的控制，
使企业能够在市场竞争中掌握主动，从而达到增加各个业活动阶段的利润的目的。
2. 对于供应链管理( supply chain management，SCM)，国外在早期也有许多不同的定
义和名称，如有效用户响应( effective consumer response，ECR)、快速反应( quick
responseQR)、虚拟物流( virtual logistics，VL)或连续补充( continuous replenishment，
CR)，等等。请简述这些名称的共同点。
这些名称因考虑的层次、角度不同而不同，但都是通过计划和控制实现企业内
部和外部之间的合作，实质上它们在一定程度上都反映了对供应链各种活动进行人
为干预和管理的特点使过去那种自发的供应链成为自觉的供应链系统，有目的地为
企业服务。
3. 简述供应链管理的定义。
供应链管理就是使供应链运作达到最优化，以最少的成本，通过协调供应链成
员的业务流程，让供应链从采购开始，到满足最终顾客的所有过程，包括工作流、
物料流、资金流和信息流等均能高效率地运作，把合适的产品以合理的价格，及时、
准确地送到消费者手上。
4. 简述供应链管理的实质。
供应链管理就是要对传统的、自发运作的供应链进行人为的干预，使其能够按
照企业(核心企业)的意愿，对相关合作伙伴的工作流程进行整合和协调运行，从而达
到供应链整体运作绩效最佳的效果。
5. 简述供应链管理的局限性及解决方法。
供应链管理不像单个企业的管理，不能通过行政手段调整企业之间的关系，只
能通过共担风险、共享收益来提高供应链的竞争力，因此，供应链管理所反映的是
一种集成的、协调管理的思想和方法，即通过所有成员企业的合作共同成长，获得
收益。
6. 简述供应链管理的目标。
供应链管理的目标在于提高用户服务水平和降低总的交易成本，并且寻求两个
目标之间的平衡。
7. 在实际管理工作中，供应链管理关注的领域不仅仅是物质资料在供应链中的流动。
除了企业内部与企业之间的运输问题和实物分销以外，供应链管理还包括哪些主要
内容？
(1)战略性供应商和客户关系管理；
(2)供应链产品需求预测与需求管理；
(3)供应链网络结构设计(从全局的角度考虑节点企业的评价、选择和定位)；
(4)企业内部各部门、企业与企业之间的物料需求与供应管理；
(5)基于供应链的产品设计与制造管理、集成化的生产计划和控制；
(6)基于供应链的客户服务和物流管理；
(7)企业间资金流管理(汇率、成本等问题)；
(8)逆向物流(回流)管理；
(9)基于因特网/物联网的供应链信息流管理等。
8. 风神供应链管理所体现的真正价值是什么？
确保供应链上的所有过程均能高效率的操作，把合适的产品以合适的价格，及
时、准确地送到消费者手上，使企业能进入新市场，开发新产品和新分销渠道，改
善售后服务水平，提高客户满意程度，降低物流成本，提高工作效率。
具体表现在：
(1)实现信息的共享，促进物流畅通
(2)创造竞争的时间和空间优势
(3)实现准时化采购
(4)大幅度缩短了订货的提前期
(5)适应外部环境的变化，增强企业的竞争力
(6)实现精益生产
9. 风神供应链的伙伴是如何分享它们所需要的各种信息的？
(1)各节点(供应商、中间仓库、工厂、专卖店)通过供应链的职能分工与合作以
资金流，物流和服务流作为媒介，在需求信息的驱动下，实现风神供应链中所有企
业得以有效地连接起来，形成一体化的供应链。
(2)风神供应链中的制造商及时了解市场动态，供应商生产灵活，物流公司提供
准时物流服务，分销商能及时进行调整，从而消除了流通中断，实现精益生产。
(3)通过VMI的管理方式，运用供应链集成化管理和“双赢”思想，由供应商代
理客户形式库存管理的开口合同或者闭口合同，在每个月初告诉供应商每个月的要
货计划，供应商根据要货计划安排自身生产，并将产品送达风神公司的中间仓库，
风神公司的装配厂只需按照生产计划按时到中间仓库提取产品。由供应商掌握风神
公司的库存信息，并进行补货，实现了准时供货，节约了库存成本。
10. 简述21世纪全球市场竞争的主要特点。
(1)产品生命周期越来越短
(2)产品品种数飞速增加
(3)对交货期的要求越来越高
(4)对产品和服务质量的期望越来越高
11. 简述纵向一体化的局限性。
(1)增加企业投资负担
(2)承担丧失市场时机的风险
(3)迫使企业从事不擅长的业务活动
(4)在每个业务领域都直接面临众多竞争对手
(5)增大企业的行业风险
供应链管理第1章
：物流
：需求信息流
图1 供应链结构示意图
二、供应链的结构模型
/ 3n
3n
3－最初的 供应商
最－
初 的 供 应 商
层 的 供 应 商
第二层的 供应商
1 2 n
1 n
1 2 3 n
第一层的 供应商
1
2
3 n
1
n
核心企业
第一层 用户
1
2
n
第二层 用户
1 2 n
1 n
1 2 n
3－n层的 顾客/最终用户
顾 客 最 终 客 －户
制造流程管理
采购 产品开发与商品化
反向物流(回流)
用户
消费者/ 最终用 户
来源：Douglas M. Lambert, Martha Cooper and Janus D. Pagh, “Supply Chain Management: Implementation Issues and Research Opportunities”, The International Journal of Logistics
库存
·固定的生产协作单位 ·多技能员工
·依赖于相关订货计划 ·柔性的制造系统
·减少工件排队
和可靠的预测
·相似产品范围很小
·调整转换时间很短
·通过变动对供应商需求 ·经济生产批量很小
·多品种小批量生产
实现柔性
·供应商提前期很短
·每一个阶段连续改进
供应链
·快速反应 ·供应具有柔性 ·顾客化定制生产 ·与最终需求同步生产 ·受控的供应链过程 ·合作伙伴间的能力是 集成的
Management 9, No.2, 199图8 4 供应链管理流程结构
智慧树知到《供应链管理》章节测试答案
智慧树知到《供应链管理》章节测试答案第一章1、供应链是一个网链结构，由围绕（）的供应商、供应商的供应商和用户、用户的用户组成。
A:主要B:最终用户C:一级D:核心企业正确答案：核心企业2、（）的驱动力产生于最终客户，整个供应链的集成度较高，信息交换迅速，可有效降低库存，为客户提供更大的价值。
A:拉动式供应链B:推动式供应链C:有效性供应链D:响应性供应链正确答案：拉动式供应链3、以下关于供应链管理模式说法错误的是（）。
A:从“大而全、小而全”向“分散网络化制造”转变B:从“封闭式”向“开放式”的设计、开发与生产转变C:从“纵向一体化”向“横向一体化”转变D:从“横向一体化”向“纵向一体化”转变正确答案：从“横向一体化”向“纵向一体化”转变4、全球竞争环境的变化体现在以下几个方面（）。
A:全球化B:产品生命周期越来越短C:产品品种数飞速膨胀D:产品价格迅速下跌E:对产品和服务的期望越来越高正确答案：全球化,产品生命周期越来越短,产品品种数飞速膨胀,产品价格迅速下跌,对产品和服务的期望越来越高5、传统管理模式的弊端包括（）。
A:增加企业投资负担B:迫使企业从事不擅长的业务活动C:在每个业务领域都具有较强竞争力D:承担丧失市场时机的风险正确答案：增加企业投资负担,迫使企业从事不擅长的业务活动,承担丧失市场时机的风险6、供应链是一条连接供应商到客户的（）。
A:物料链B:价值链C:信息链D:资金链正确答案：物料链,价值链,信息链,资金链7、供应链管理的作用是（）。
A:提高顾客满意度B:保持市场份额不变C:降低成本D:有效运用固定资产和流动资产E:提高市场竞争力正确答案：提高顾客满意度,降低成本,有效运用固定资产和流动资产,提高市场竞争力8、供应链可以没有核心企业。
（）A:对B:错正确答案：错9、供应链管理的主要目标是以系统的观点，对多个职能和多层次供应商进行整合和管理外购、业务流程和物料控制。
（）A:对B:错正确答案：对10、推动式供应链的集成度较高，适用于供大于求、客户需求不断变化的市场环境。
(完整word版)供应链管理第三版Unit1习题与答案
Chapter 1Un dersta nding the Supply ChainTrue/False1. A supply cha in in cludes only the orga ni zati ons directly in volved in suppl yingcomp onents n eeded for manu facturi ng.An swer: FalseDifficulty: Moderate2. A supply cha in con sists of all parties in volved, directly or in direct ly, in fulfilli nga customer request.An swer: TrueDifficulty: Moderate3. A supply cha in could be more accurately described as a supply n etwork orsupply web.An swer: TrueDifficulty: Moderate4. The objective of every supply cha in is to maximize the overall value gen erated.An swer: TrueDifficulty: Easy5. The objective of every supply cha in is to maximize the value gen erated for themanu facturi ng comp onent of the supply cha in.An swer: FalseDifficulty: Moderate6. Every supply cha in must in clude all 5 stages.An swer: FalseDifficulty: Easy7. The cycle view of a supply cha in holds that the processes in a supply cha in aredivided into a series of activities performed at the in terface betwee n successivestages.An swer: TrueDifficulty: Moderate8. The cycle view of a supply cha in holds that the processes in a supply cha in aredivided into 2 categories depe nding on whether they are in itiated in resp onse to or in an ticipati on of customer orders.An swer: FalseDifficulty: Moderate9. The push/pull view of a supply chain holds that the processes in a supply chainare divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: True Difficulty: Easy10. The push/pull view of a supply chain holds that the processes in a supply chainare divided into a series of activities performed at the interface betweensuccessive stages. Answer: False Difficulty: Easy11. The objective of the customer arrival process is to maximize the conversion ofcustomer arrivals to customer orders. Answer: True Difficulty: Moderate12. The objective of the customer arrival process is to ensure that orders are quicklyand accurately entered and communicated to other affected supply chainprocesses. Answer: False Difficulty: Moderate13. The objective of customer order entry is to ensure that orders are quickly andaccurately entered and communicated to other affected supply chain processes.Answer: True Difficulty: Moderate14. The objective of customer order entry is to maintain a record of product receiptand complete payment. Answer: False Difficulty: Hard15. The replenishment cycle occurs at the retailer/distributor interface.Answer: True Difficulty: Hard16. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17. The replenishment cycle is initiated when a supermarket runs out of stock of aparticular item. Answer: True Difficulty: Hard18. The replenishment cycle is initiated when customers load items intended forpurchase into their carts.Answer: FalseDifficulty: Hard19. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: True Difficulty: Moderate20. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: False Difficulty: Moderate21. The production scheduling process in the manufacturing cycle is similar to theorder entry process in the replenishment cycle. Answer: True Difficulty: Hard 22. The production scheduling process in the manufacturing cycle is similar to theorder fulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23. The procurement cycle occurs at the manufacturer/supplier interface.Answer: True Difficulty: Easy24. The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25. The cycle view of the supply chain is useful when considering operationaldecisions, because it specifies the roles and responsibilities of each member ofthe supply chain. Answer: True Difficulty: Moderate26. The cycle view of the supply chain is useful when considering operationaldecisions, because it categorizes processes based on whether they are initiatedin response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate27. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Moderate28. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it specifies the roles andresponsibilities of each member of the supply chain. Answer: False Difficulty:Moderate29. Pull processes may also be referred to as reactive processes. An swer: TrueDifficulty: Easy30. Pull processes may also be referred to as speculative processes. An swer:FalseDifficulty: Easy31. Push processes may also be referred to as speculative processes. An swer:TrueDifficulty: Easy32. Push processes may also be referred to as reactive processes. An swer:FalseDifficulty: Easy33. All supply cha in activities within a firm bel ong to one of three macroprocesses CRM, ISCM and SRM.An swer: TrueDifficulty: Easy34. There is a close conn ecti on betwee n the desig n and man ageme nt ofsupply cha in flows and the success of a supply cha in.An swer: TrueDifficulty: EasyMultiple Choice1. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manu facturerse. All of the above are stages withi n a typical supply cha in.An swer: eDifficulty: Easy2.Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Mercha ndiserse. Comp onen t/Raw material suppliersAn swer: dDifficulty: Easy3. Supply chain profitability isa. not correlated to the value generated by the various stages of the supplychain.b.c. the total profit to be shared across all supply chain stages.the difference between the revenue generated from the customer and the overall cost across the supply chain.d. e. the total revenue generated by the distributor stage of the supply chain. b and c onlyAnswer: eDifficulty: Difficult4. Successful supply chain management requires which of the following decision phases?a. b.c.d.e. supply chain strategy/design supply chain planning supply chain operation all of the above a and b onlyAnswer: dDifficulty: Moderate5. The decision phases in a supply chain includea. b.c.d.e. production scheduling. customer relationship management. supply chain operation.supply chain orientation. all of the aboveAnswer: cDifficulty: Moderate6. The cycle view of a supply chain holds thata. b. the processes in a supply chain are divided into 2 categories. theprocesses in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.c. all processes in a supply chain are initiated in response to a customerorder.d. all processes in a supply chain are performed in anticipation of customerorders.e. None of the above are true.Answer: bDifficulty: Moderate7. The push/pull view of a supply chain holds thata. the processes in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.b. all processes in a supply chain are initiated in response to a customerorder.c. all response in a supply chain are performed in anticipation of customerorders.d. the processes in a supply chain are divided into 2 categories dependingon whether they are initiated in response to or in anticipation of customerorders.e. None of the above are true.Answer: d Difficulty: Moderate8. Which of the following is not a cycle in the supply chain cycle view?a. Analysis cycleb. Customer order cyclec. Replenishment cycled. Manufacturing cyclee. Procurement cycleAnswer: aDifficulty: Moderate9. Which of the following is not a cycle in the supply chain cycle view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cyclee. All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10. The customer order cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: aDifficulty: Easy11. Which of the following is not a process in the customer order cycle?a. Customer arrivalb. Customer qualificationc. Customer order entryd. Customer order fulfillmente. Customer order receivingAnswer: bDifficulty: Moderate12. Customer arrival refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: aDifficulty: Moderate13. The objective of the customer arrival process is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. Customer order entry isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: bDifficulty: Moderate15. The objective of customer order entry is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: dDifficulty: Easy16. Customer order fulfillment refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: cDifficulty: Moderate17. The objective of customer order fulfillment is toa. get the correct orders to customers by the promised due date at the lowestpossible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: aDifficulty: Easy18. Customer order receiving isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocates product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: dDifficulty: Moderate19. The replenishment cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: bDifficulty: Easy20. The processes involved in the replenishment cycle includea. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillmente. all of the aboveAnswer: eDifficulty: Moderate21. The processes included in the replenishment cycle include all of the followingexcepta. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillmente. none of the aboveAnswer: eDifficulty: Moderate22.The processes included in the replenishment cycle include a. order arrival.b. production scheduling.c. retail trigger.d. manufacturing.e. receiving.Answer: cDifficulty: Moderate23.The replenishment cycle is initiated whena. the customer walks into the supermarket.b. the customer calls a mail order telemarketing center.c. customers load items intended for purchase into their carts.d. a supermarket runs out of stock of a particular item.e. a product is received into stock at a store.Answer: dDifficulty: Hard24.The manufacturing cycle occurs at the a. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the above Answer: cDifficulty: Easy25.The processes involved in the manufacturing cycle include a. receiving.b. manufacturing and shipping.c. production scheduling.d. order arrival.e. all of the aboveAnswer: eDifficulty: Moderate26.The processes involved in the manufacturing cycle include a. order trigger.b. production scheduling.c. order fulfillment.d. order entry.e. manufacturing order analysis.Answer: bDifficulty: Moderate27. The production scheduling process in the manufacturing cycle is similar to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: cDifficulty: Hard28. The manufacturing and shipping process in the manufacturing cycle is equivalentto thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: b Difficulty: Hard29. The procurement cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: d Difficulty: Easy30. The relationship between the manufacturer and supplier during the procurementcycle is very similar to the relationship betweena. customer and retailer.b. retailer and distributor.c. retailer and manufacturer.d. distributor and manufacturer.e. manufacturer and customer.Answer: dDifficulty: Moderate31. The cycle view of the supply chain is useful when considering operationaldecisions, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. processes are identified as either reactive or speculative.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Hard32. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. it clearly defines the processes involved and the owners of each process.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: aDifficulty: Hard33. Which of the following statements about pull processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: dDifficulty: Easy34. Which of the following is not an accurate statement about pull processes?a. May also be referred to as speculative processes.b. Execution is initiated in response to a customer order.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. All of the above are accurate. Answer: aDifficulty: Easy35. Which of the following statements about push processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in response to customer orders.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: aDifficulty: Easy36. Which of the following is not an accurate statement about push processes?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. All of the above are accurate. Answer: dDifficulty: Easy37. Supply chain macro processes include which of the following?a. Customer Relationship Management (CRM)b. Internal Supply Chain Management (ISCM)c. Supplier Relationship Management (SRM)d. all of the abovee. none of the aboveAnswer: dDifficulty: Easy38. Supply chain macro processes include which of the following?39.39.40.40.41.41.42.42.43.43. a.b.c.d.e.Internal Relationship Management (IRM)Customer Relationship Management (CRM)External Relationship Management (ERM) SupplyChain Relationship Management (SCRM) none ofthe aboveAnswer: bDifficulty: ModerateSupply chain macro processes include which of the following? a. Internal Relationship Management (IRM)b. External Relationship Management (ERM)c. Supplier Relationship Management (SRM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: cDifficulty: ModerateActivities involved in the Customer Relationship Management (CRM) macro process includea. planning of internal production and storage.b. order fulfillment.c. marketing.d. supply planning.e. demand planning. Answer: cDifficulty: HardActivities involved in the Customer Relationship Management (CRM) macro process include all of the following excepta. demand planning.b. marketing.c. sales.d. order management.e. call center management.Answer: a Difficulty: HardActivities involved in the Internal Supply Chain Management (ISCM) macro process includea. marketing.b. order fulfillment.c. sales.d. order management.e. call center management.Answer: b Difficulty: HardActivities involved in the Internal Supply Chain Management (ISCM) macro process include all of the following excepta. planning of internal production and storage.b. order fulfillment.c. supply pla nning.d. dema nd pla nning.e. order man ageme nt. An swer: eDifficulty: Hard44.Activities in volved in the Supplier Relati on ship Man ageme nt (SRM)macro process in cludea. pla nning of in ter nal product ion and storage.b. order fulfillme nt.c. supply pla nning.d. supplier evaluati on a ndselect ion.e. order man ageme nt.An swer: dDifficulty: Moderate45. Activities in volved in the Supplier Relati on ship Man ageme nt (SRM)macro process in clude all of the follow ing excepta. n egotiati on of supply terms.b. desig n collaborati on.c. supply pla nning.d. supplier evaluati on and select ion.e. supply collaborati on.An swer: cDifficulty: Hard46.The phe nomenal success of 7-Eleve n Japa n is attributed toa. being in the right place at the right time.b. its supply cha in desig n and man ageme nt ability.c. hav ing 9000 locati ons.d. serv ing fresh food.e. none of the aboveAn swer: bDifficulty: Moderate47.A key issue facing Toyota isa. develop ing an in ter net market ing system.b. whether to specialize in a particular market.c. desig n of its global producti on and distributi on n etwork.d. how to impleme nt model cha nges.e. all of the aboveAn swer: cDifficulty: HardEssav/ProblemsExpla in the 3 decisi on phases (categories) that must be made in a successful 1.supply cha in.Answer : The 3 decision phases that occur within a supply chain are supply chain strategy (or design), supply chain planning and supply chain operation. Decisions relate to the flow of information, product and funds. The difference betweencategories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a companydetermines what the chain ' s configurations will be, how resources will beallocated, and what processes each stage will perform. This will establish thestructure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning phase must work within the constraints established in the strategy phase. Planning decisionsinclude which markets to supply from which locations, subcontracting ofmanufacturing, inventory policies and timing and size of marketing promotions.The supply chain operation phase operates on a weekly or daily time horizon and deals with decisions concerning individual customer orders.Difficulty: Hard2. Describe the cycle view of the processes within a supply chain.Answer: The cycle view divides the supply chain into a series of 4 cycles between the 5 different stages of a supply chain. The cycles are the customer order cycle,replenishment cycle, manufacturing cycle and procurement cycle. The customerorder cycle occurs at the customer/retailer interface and includes all processesdirectly involved in receiving and filling the customer. The replenishment cycleoccurs at the retailer/distributor interface and includes all processes involved inreplenishing retailer inventory. The manufacturing cycle typically occurs at thedistributor/manufacturer (or retailer/manufacturer) interface and includes allprocesses involved in replenishing distributor (or retailer) inventory. Theprocurement cycle occurs at the manufacturer/supplier interface and includes allprocesses necessary to ensure that the materials are available for manufacturing according to schedule.Difficulty: Moderate3. Explain the push/pull view of the processes within a supply chain.Answer: The push/pull view of the supply chain divides supply chain processesinto two categories based on whether they are executed in response to acustomer order or in anticipation of customer orders. Pull processes are initiatedin response to a customer order. Push processes are initiated and performed inanticipation of customer orders. The push/pull boundary separates pushprocesses from pull processes. This view is very useful when consideringstrategic decisions relating to supply chain design, because it forces a moreglobal consideration of supply chain processes as they relate to the customer.Difficulty: Moderate4. Explain the three macro processes within a supply chain.Answer: All processes within a supply chain can be classified into three macroprocesses which are Customer Relationship Management (CRM), Internal Supply Chain Management (ISCM), and Supplier Relationship Management (SRM).Customer Relationship Management (CRM) includes all processes that focus onthe interface between the firm and its customers such as marketing, sales, callcenter management and order management. Internal Supply Chain Management (ISCM) includes all processes that are internal to the firm such as preparation ofdemand and supply plans, preparation of inventory management policies, orderfulfillment and planning of capacity. Supplier Relationship Management (SRM)includes all processes that focus on the interface between a firm and its suppliers such as evaluation and selection of suppliers, negotiation of supply terms andcommunication regarding new products and orders.Difficulty: Moderate5. Explain why supply chain flows are important.Answer: Supply chain flows are important, because there is a close connectionbetween the design and management of supply chain flows (product, information, and cash) and the success of a supply chain. The success of many companiescan be directly traced to the design and management of an appropriate supplychain. The failure of many businesses can be linked directly to their inability toeffectively design and manage supply chain flows.Difficulty: Moderate。
供应链管理试题一及答案
供应链管理试题一及答案一、单项选择题（本大题共10 小题，每小题 2 分，共20 分）1. 供应链网络是什么结构？（）A. 树形结构B. 直线结构C. 网状结构D. 线性结构2. 供应商对下游客户的库存进行管理和控制的供应链管理方法为（）。
A. 联合管理库存B. 联合采购C. 连续补货D. 联合运输3. 以下不能反应供应链特点的是（）。
A. 快速响应B. 信息共享C. 各自为政D. 利益分享4. 企业利用信息技术（IT）和互联网技术实现对客户的整合营销，以客户为核心的企业营销的技术实现和管理实现的供应链管理方法是（）。
A. JITB. CRMC. QRD. CPFR5. 为防止因实际需求量超过预测值时所发生的缺货现象，应（）。
A. 提高基本库存B. 在基本库存中增加安全库存C. 在缺货现象发生时再采取措施D. 缩短提前期6. 物流管理信息系统的实现必须建立的基础是（）。
A. 利润最大化为中心B. 先进的信息技术C. 成本最小化为中心D. 先进的管理方法7. 闭环MRP计划的源头是（）。
A.MPRB.MPSC.MRPⅡD.ERP8. 供应链的成本管理应体现供应链的（）。
A. 成本降低水平B. 价值增值水平C. 人员业务素质提高程度D. 效益增值水平9. 实施快速响应的“联合产品开发”这一步骤时，重点是（）。
A. 新产品B. 季节性商品C. 生命周期较短的产品D. 生命周期很长的产品10. 能力需求计划的计划对象为（）。
A. 独立需求件B. 生产计划C. 相关需求件D. 资源需求计划二、名词解释（本大题共5小题，每小题4分，共20分）1. 供应链网络2. 快速反应3. 准时生产方式4. 联合库存管理（JMI）5. 采购管理三、简答题（本大题共6个小题，每小题6分，共36分）1. 供应链的形态结构有哪些？2. 供应链整合包含哪些内容？3. JIT的支持手段有哪些？4. ERR具有哪些特征？5. 采购的流程是怎样的？6. 国际供应链有哪些特征？四、案例分析题（本大题共2小题，每小题12分，共24分）联想集团成立于1984年，是一家以研究、开发、生产和销售自有品牌的计算机系统及其相关产品为主，在信息产业领域内多元化发展的大型企业。
供应链与物流管理课后答案第一章
1．物流管理与供应链管理的基本概念是什么？答：物流管理就是将在这一过程中发生的信息、运输、库存、搬运以及包装等物流活动综合起来的一种新型的集成式管理。
它的任务是以尽可能低的成本为顾客提供最好的服务。
供应链管理是一种集成的管理思想和方法，它执行供应链中从供应商到最终用户的物流的计划和控制等职能。
供应链管理是通过前馈的信息流和反馈的物料流及信息流，将供应商、制造商、分销商、零售商，直到最终用户连成一个整体的管理体系。
供应链管理的效果问题则是整体系统在受到内外各种因素的制约下的一个多目标优化。
2．物流管理与供应链管理有何区别与联系？答：联系：供应链管理是随着物流管理的发展而提出和逐步获得完善的，但是发展至今，物流管理已经成为供应链管理的一个部分。
因此，它们之间有着许多共同之处。
例如，它们都是由供应商、制造商、分销商以及零售商组成的，都是以先进的电子信息技术作为自我实现的前提、基础和保证，都是跨越企业、部门甚至是国别的，等等。
区别：（1）供应链管理是把供应商上的各个企业作为一个不可分割的整体，使供应链上各企业分担的采购、生产、分销和销售等职能成为一个协调发展的有机体。
（2）供应链管理关心的并不仅仅是物流实体在供应链中的流动。
（3）供应链管理强调的是把主要精力放在企业的关键业务（核心竞争能力）上，充分发挥其优势，同时，与全球范围内的合适企业建立战略合作关系，把企业中非核心业务交给合作企业来完成。
（4）供应链管理是基于战略伙伴关系的企业模型，因此，它可以利用信息共享（透明性）、服务支持（协作性）、并行工程（同步性）、群体决策（集智性）、柔性与敏捷性等先进的技术和手段来进行企业的流程再造。
（5）供应链管理不仅仅具有自己的合作机制、决策机制、激励机制和自律机制，还有自己的理论模型、设计原则以及绩效评价指标体系。
（6）两者的目标不一致。
供应链管理的目标是通过管理库存和合作关系，去达到对客户的快速反应和整个供应链上的交易成本最低。
《供应链管理》知识点
《供应链管理》知识点《供应链管理》章节学⽣作业知识点(整合)第⼀章绪论◎纵向⼀体化弊端P5答：1.增加企业投资负担；2.承担丧失市场时机的风险；3.迫使企业从事不擅长的业务活动；4.在每⼀个业务领域都直接⾯临众多的竞争对⼿；5.增⼤企业的⾏业风险。
◎横向⼀体化与外包的概念P7答：横向⼀体化：是指为了扩⼤⽣产规模、降低成本、巩固企业的市场地位、提⾼企业的竞争优势、增强企业实⼒⽽与同⾏业企业进⾏联合的⼀种战略。
外包：指企业为了获得⽐较单纯利⽤内部资源更多竞争优势，将其⾮核⼼的业务交由合作企业完成。
◎供应链中的物流、资⾦流、信息流及其相互关系 P11-12答：概念：（1）物流是指从供应商的供应商到客户的客户，这⼀过程中的实物的流动；（2）资⾦流是整个供应链上资⾦的流动。
（3）信息流是指整个供应链上信息的流动。
关系：1.物流与信息流的关系；2.物流与资⾦流的关系；3.物流、信息流、资⾦流的关系◎推式和拉式供应链【含义以及描述】P13（1105—2单选1分）答：推式供应链：是指企业根据对顾客需求的预测进⾏⽣产，然后将产品推向下游经销商，再由经销商逐级推向市场的运作过程；拉式供应链：是指企业根据获得的客户订单来进⾏⽣产，由消费者需求来激发最终产品的供给，企业根据⽤户的实际需求来⽣产定制产品的运作过程。
它是⼀种以市场为主导的运作模式。
◎供应链管理的层次【三个层次，每个层次设计的⼯作内容】P18答：（1）战略层次：公司做出的战略性决策包括⽣产地点、⽣产能⼒、仓储设施、在不同地点⽣产或存储的产品、沿不同线路的运输⽅式、使⽤信息系统的类型等决策；（2）计划层次：包括采购计划、⽣产计划、库存计划、运输计划等。
它包括根据以下⽅⾯所做的决策：供货地点、库存的增加、⽣产的转包、补充和仓储政策，为防⽌库存容量的不⾜⽽制定的后备库存政策，促销的时机和规模政策等；（3）实施层次：是指企业⽇常的供应链决策，如⽣产时序管理、车队管理和装卸货等。
供应链管理(第5版)第1章供应链管理导论(精编完整)
❖ B、由于学科的年轻，理论及方法均未成熟，因而教材中的内容有可 能不全面或者与别的观点有不一致的地方，学会把握，避免钻牛角尖。
第十四页，共101页。
第1章 供应链管理导论 Introduction to Supply Chain Management
48 51 47 45 66 36 55 50 95 85 41 70
第二十页，共101页。
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• 跨国公司的销售额占全球贸易额的75%，占全球技术 贸易的80%
• 全球的跨国公司目前约有6万多家，90%的公司总部 在发达国家
• 全球300家最大的跨国公司占有世界外贸生产的90%
• 竞争无国界
药品
0
5
10 15 20
50年前 现在
25 时间
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• 需求的多样化越来越突出，产品的品种数成倍增长
• 消费品制造商在2000年新开发出了31000种产品，到了 2001年增长为40000种，比若干年前翻了一倍多
第二十四页，共101页。
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对订单响应周期的要求越来越高
所犯的罪行。如果其中至少有一人供认犯罪，就能确认罪名成立。
为了得到所需的口供，警察将这两名罪犯分别关押以防止他们串
供或结成攻守同盟，并给他们同样的选择机会。其得益矩阵如下表
所示：
囚徒1
坦白
不坦白
2囚 坦 白 徒
不坦白
－5 ，－5 －8 ， 0
0 ， －8 －1 ，－1
囚徒的困境
第五页，共101页。
囚徒困境的思考:
• 信用数据库 • 定价模型
B13-供应链管理-复习题x
供应链管理-复习题一、填空题(每空1分，共xx分)第x章供应链生产管理1．供应链管理环境下生产计划编制的影响因素包括柔性约束、生产进度和生产能力。
2．供应链的协调控制根据协调的职能可划分为两类：不同职能活动之间集成协调和根据同一职能不同层次活动的协调。
3．供应链管理中生产计划的信息组织与决策有开放、动态、群体、集成和分散。
4．在供应链管理下跟踪机制的外部运行环境下的企业间的信息集成主要从采购和销售部门、制造部门、和生产计划部门3个部门展开。
5．对主生产计划进行外包分析，可将订单分解为外包子订单和自制件子订单。
6．在产品种类激增的背景下，延迟作为推迟产品差异的策略有两种形式：时间延迟和形式延迟。
7．通常将供应链结构划分为：拉式和推式两种。
8．分离点的定位与延迟活动的规模、延迟类型、顾客化方式均有密切关系。
第x章供应链信息管理1．给出对应的汉语翻译：ERP 企业资源计划、WMS 仓储管理系统。
2．ECR系统应用的主要信息技术有电子数据交换EDI 和销售时点信息POS 。
3．EAN 码是当今世界上广为使用的商品条码。
4．2005年国际电信联盟把物联网定义为一个4A网络，即任何时间、任何地点、任何人及任何物的联网。
第x章供应链绩效管理第x章供应链决策管理1．在制定供应链决策，特别是在设计全球供应链时，管理者除了要考虑供给和需求的不确定性因素之外，还要考虑其他影响上述决策的财务因素。
2．现金流的现值是指资金按规定的折现率，折算成现在或指定起始日期的数值。
3．贴现现金流量分析的前提是今天的货币价值高于未来的货币价值。
4．回报率k也称为贴现率或资本的机会成本。
5．贴现现金流量的决策树可以用来评估在价格、需求、汇率以及通货膨胀等因素不确定的情况下所作出的供应链决策。
6．“数据-模型-知识”（DMK）构架是侧重于制定决策所需要的投入，它把决策投入分为数据、模型、和知识三类。
7．常用的决策技术有：数学最优化技术、仿真技术、数学规划技术、基于约束的技术、基于结构的方法、人工智能AI 、专家系统ES 。
供应链管理课后习题答案
供应链管理课后习题答案【篇一：供应链管理课后习题答案】xt>第一章1.纵向一体化的企业拥有、管理并运作所有相关的业务职能。
横向一体化的企业由一些独立运营的企业组成，公司总部提供品牌、指导和一般战略。
比较并对比这两种类型企业的供应链战略。
答：纵向一体化企业旨在使公司各业务成分之间的互动更紧密，而且经常集中地管理它们。
这样的结构，可以更容易地通过中央决策除去供应链中的不同部分之间的冲突来实现系统的整体目标。
在横向一体化公司，协调公司内部各业务的供应链通常是没有效益的。
事实上，如果横向一体化中的每个企业都专注于它的核心功能，并以最佳状态运行，就可能达到总体的全局最优效果。
2.考虑一个企业重新设计其物流网络。
为数不多的几个集中仓库的优点是什么？大量靠近最终用户的仓库的优点是什么？司利用风险分担，以提高服务水平并降低库存水平和成本。
不过，对外运输成本通常较高，交货间隔期较长。
另一方面，企业可以通过建立更多的靠近最终用户的仓库，以减少对外运输成本和交货间隔期。
然而，这种类型的系统将会使总库存水平和成本增加、规模经济下降、仓储费用增加，并且可能增加对内运输费用。
3.考虑一个企业选择运输服务提供商。
使用卡车承运商的优点是什么？使用诸如ups这样的包裹速递公司的优点是什么？答：企业对运输服务的选择在很大程度上取决于公司要运输的产品的类型和大小，库存和交付的策略，和对灵活性的需求：1.如果是大量而稳定的运送大件物品或小件物品从仓库到需求点（店），货车运输会更好。
一个很好的例子就是仓库到超市之间的杂货送货。
要注意，在本例中，我们希望的是卡车满载时货物达到卡车装载量。
2.如果由制造商/仓库直接递送顾客的是相对低成本的项目，那么用快递公司更合适。
此外，快递公司可以根据客户的个人需要灵活的提供不同的运输方式。
【篇二：供应链管理考试复习题及答案(给力版)】供应链管理？供应链是围绕核心企业，通过对信息流、物流、资金流的控制，从采购原材料开始，制成中间产品以及最终产品，最后由销售网络把产品送到消费者手中的将供应商、制造商、分销商、零售商、直到最终用户连成一个整体的功能网链结构。
供应链管理第三版unit1习题与答案
供应链管理第三版U n i t1习题与答案标准化文件发布号：（9312-EUATWW-MWUB-WUNN-INNUL-DQQTY-Chapter 1Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved in supplying componentsneeded for manufacturing.Answer: FalseDifficulty: Moderate2. A supply chain consists of all parties involved, directly or indirectly, in fulfilling acustomer request.Answer: TrueDifficulty: Moderate3. A supply chain could be more accurately described as a supply network or supply web.Answer: TrueDifficulty: Moderate4.The objective of every supply chain is to maximize the overall value generated.Answer: TrueDifficulty: Easy5.The objective of every supply chain is to maximize the value generated for themanufacturing component of the supply chain.Answer: FalseDifficulty: Moderate6.Every supply chain must include all 5 stages.Answer: FalseDifficulty: Easy7.The cycle view of a supply chain holds that the processes in a supply chain are dividedinto a series of activities performed at the interface between successive stages.Answer: TrueDifficulty: Moderate8.The cycle view of a supply chain holds that the processes in a supply chain are dividedinto 2 categories depending on whether they are initiated in response to or inanticipation of customer orders.Answer: FalseDifficulty: Moderate9.The push/pull view of a supply chain holds that the processes in a supply chain aredivided into 2 categories depending on whether they are initiated in response to or inanticipation of customer orders.Answer: TrueDifficulty: Easy10.The push/pull view of a supply chain holds that the processes in a supply chain aredivided into a series of activities performed at the interface between successive stages.Answer: FalseDifficulty: Easy11.The objective of the customer arrival process is to maximize the conversion of customerarrivals to customer orders.Answer: TrueDifficulty: Moderate12.The objective of the customer arrival process is to ensure that orders are quickly andaccurately entered and communicated to other affected supply chain processes.Answer: FalseDifficulty: Moderate13.The objective of customer order entry is to ensure that orders are quickly and accuratelyentered and communicated to other affected supply chain processes.Answer: TrueDifficulty: Moderate14.The objective of customer order entry is to maintain a record of product receipt andcomplete payment.Answer: FalseDifficulty: Hard15.The replenishment cycle occurs at the retailer/distributor interface.Answer: TrueDifficulty: Hard16.The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17.The replenishment cycle is initiated when a supermarket runs out of stock of a particularitem.Answer: TrueDifficulty: Hard18.The replenishment cycle is initiated when customers load items intended for purchaseinto their carts.Answer: FalseDifficulty: Hard19.The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: TrueDifficulty: Moderate20.The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: FalseDifficulty: Moderate21.The production scheduling process in the manufacturing cycle is similar to the orderentry process in the replenishment cycle.Answer: TrueDifficulty: Hard22.The production scheduling process in the manufacturing cycle is similar to the orderfulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23.The procurement cycle occurs at the manufacturer/supplier interface.Answer: TrueDifficulty: Easy24.The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25.The cycle view of the supply chain is useful when considering operational decisions,because it specifies the roles and responsibilities of each member of the supply chain.Answer: TrueDifficulty: Moderate26.The cycle view of the supply chain is useful when considering operational decisions,because it categorizes processes based on whether they are initiated in response to orin anticipation of customer orders.Answer: FalseDifficulty: Moderate27.The push/pull view of the supply chain is useful when considering strategic decisionsrelating to supply chain design, because it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Moderate28.The push/pull view of the supply chain is useful when considering strategic decisionsrelating to supply chain design, because it specifies the roles and responsibilities of each member of the supply chain.Answer: FalseDifficulty: Moderate29.Pull processes may also be referred to as reactive processes.Answer: TrueDifficulty: Easy30.Pull processes may also be referred to as speculative processes.Answer: FalseDifficulty: Easy31.Push processes may also be referred to as speculative processes.Answer: TrueDifficulty: Easy32.Push processes may also be referred to as reactive processes.Answer: FalseDifficulty: Easy33.All supply chain activities within a firm belong to one of three macro processes – CRM,ISCM and SRM.Answer: TrueDifficulty: Easy34.There is a close connection between the design and management of supply chain flowsand the success of a supply chain.Answer: TrueDifficulty: EasyMultiple Choice1.Which of the following is not a stage within a typical supply chaina.Customersb.Retailersc.Wholesalers/Distributorsd.Manufacturerse.All of the above are stages within a typical supply chain.Answer: eDifficulty: Easy2.Which of the following is not a stage within a typical supply chaina.Customersb.Retailersc.Wholesalers/Distributorsd.Merchandisersponent/Raw material suppliersAnswer: dDifficulty: Easy3.Supply chain profitability isa.not correlated to the value generated by the various stages of the supply chain.b.the total profit to be shared across all supply chain stages.c.the difference between the revenue generated from the customer and theoverall cost across the supply chain.d.the total revenue generated by the distributor stage of the supply chain.e. b and c onlyAnswer: eDifficulty: Difficult4.Successful supply chain management requires which of the following decision phasesa.supply chain strategy/designb.supply chain planningc.supply chain operationd.all of the abovee. a and b onlyAnswer: dDifficulty: Moderate5.The decision phases in a supply chain includea.production scheduling.b.customer relationship management.c.supply chain operation.d.supply chain orientation.e.all of the aboveAnswer: cDifficulty: Moderate6.The cycle view of a supply chain holds thata.the processes in a supply chain are divided into 2 categories.b.the processes in a supply chain are divided into a series of activities performedat the interface between successive stages.c.all processes in a supply chain are initiated in response to a customer order.d.all processes in a supply chain are performed in anticipation of customer orders.e.None of the above are true.Answer: bDifficulty: Moderate7.The push/pull view of a supply chain holds thata.the processes in a supply chain are divided into a series of activities performedat the interface between successive stages.b.all processes in a supply chain are initiated in response to a customer order.c.all response in a supply chain are performed in anticipation of customer orders.d.the processes in a supply chain are divided into 2 categories depending onwhether they are initiated in response to or in anticipation of customer orders.e.None of the above are true.Answer: dDifficulty: Moderate8.Which of the following is not a cycle in the supply chain cycle viewa.Analysis cycleb.Customer order cyclec.Replenishment cycled.Manufacturing cyclee.Procurement cycleAnswer: aDifficulty: Moderate9.Which of the following is not a cycle in the supply chain cycle viewa.Customer order cycleb.Replenishment cyclec.Manufacturing cycled.Procurement cyclee.All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10.The customer order cycle occurs at thea.customer/retailer interface.b.retailer/distributor interface.c.distributor/manufacturer interface.d.manufacturer/supplier interface.e.none of the aboveAnswer: aDifficulty: Easy11.Which of the following is not a process in the customer order cyclea.Customer arrivalb.Customer qualificationc.Customer order entryd.Customer order fulfillmente.Customer order receivingAnswer: bDifficulty: Moderate12.Customer arrival refers toa.the point in time when the customer has access to choices and makes a decisionregarding a purchase.b.the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c.the process where product is prepared and sent to the customer.d.the process where the customer receives the product and takes ownership.e.none of the aboveAnswer: aDifficulty: Moderate13.The objective of the customer arrival process is toa.get the correct orders to customers by the promised due date at the lowestpossible cost.b.maintain a record of product receipt and complete payment.c.maximize the conversion of customer arrivals to customer orders.d.ensure that orders are quickly and accurately entered and communicated toother affected supply chain processes.e.none of the aboveAnswer: cDifficulty: Easy14.Customer order entry isa.the point in time when the customer has access to choices and makes a decisionregarding a purchase.b.the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c.the process where product is prepared and sent to the customer.d.the process where the customer receives the product and takes ownership.e.none of the aboveAnswer: bDifficulty: Moderate15.The objective of customer order entry is toa.get the correct orders to customers by the promised due date at the lowestpossible cost.b.maintain a record of product receipt and complete payment.c.maximize the conversion of customer arrivals to customer orders.d.ensure that orders are quickly and accurately entered and communicated toother affected supply chain processes.e.none of the aboveAnswer: dDifficulty: Easy16.Customer order fulfillment refers toa.the point in time when the customer has access to choices and makes a decisionregarding a purchase.b.the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c.the process where product is prepared and sent to the customer.d.the process where the customer receives the product and takes ownership.e.none of the aboveAnswer: cDifficulty: Moderate17.The objective of customer order fulfillment is toa.get the correct orders to customers by the promised due date at the lowestpossible cost.b.maintain a record of product receipt and complete payment.c.maximize the conversion of customer arrivals to customer orders.d.ensure that orders are quickly and accurately entered and communicated toother affected supply chain processes.e.none of the aboveAnswer: aDifficulty: Easy18.Customer order receiving isa.the point in time when the customer has access to choices and makes a decisionregarding a purchase.b.the customer informing the retailer of what they want to purchase and theretailer allocates product to the customer.c.the process where product is prepared and sent to the customer.d.the process where the customer receives the product and takes ownership.e.none of the aboveAnswer: dDifficulty: Moderate19.The replenishment cycle occurs at thea.customer/retailer interface.b.retailer/distributor interface.c.distributor/manufacturer interface.d.manufacturer/supplier interface.e.none of the aboveAnswer: bDifficulty: Easy20.The processes involved in the replenishment cycle includea.retail order receiving.b.retail order entry.c.retail order trigger.d.retail order fulfillment.e.all of the aboveAnswer: eDifficulty: Moderate21.The processes included in the replenishment cycle include all of the following excepta.retail order receiving.b.retail order entry.c.retail order trigger.d.retail order fulfillment.e.none of the aboveAnswer: eDifficulty: Moderate22.The processes included in the replenishment cycle includea.order arrival.b.production scheduling.c.retail trigger.d.manufacturing.e.receiving.Answer: cDifficulty: Moderate23.The replenishment cycle is initiated whena.the customer walks into the supermarket.b.the customer calls a mail order telemarketing center.c.customers load items intended for purchase into their carts.d. a supermarket runs out of stock of a particular item.e. a product is received into stock at a store.Answer: dDifficulty: Hard24.The manufacturing cycle occurs at thea.customer/retailer interface.b.retailer/distributor interface.c.distributor/manufacturer interface.d.manufacturer/supplier interface.e.none of the aboveAnswer: cDifficulty: Easy25.The processes involved in the manufacturing cycle includea.receiving.b.manufacturing and shipping.c.production scheduling.d.order arrival.e.all of the aboveAnswer: eDifficulty: Moderate26.The processes involved in the manufacturing cycle includea.order trigger.b.production scheduling.c.order fulfillment.d.order entry.e.manufacturing order analysis.Answer: bDifficulty: Moderate27.The production scheduling process in the manufacturing cycle is similar to thea.order receiving process in the replenishment cycle.b.order fulfillment process in the replenishment cycle.c.order entry process in the replenishment cycle.d.order trigger process in the replenishment cycle.e.none of the aboveAnswer: cDifficulty: Hard28.The manufacturing and shipping process in the manufacturing cycle is equivalent to thea.order receiving process in the replenishment cycle.b.order fulfillment process in the replenishment cycle.c.order entry process in the replenishment cycle.d.order trigger process in the replenishment cycle.e.none of the aboveAnswer: bDifficulty: Hard29.The procurement cycle occurs at thea.customer/retailer interface.b.retailer/distributor interface.c.distributor/manufacturer interface.d.manufacturer/supplier interface.e.none of the aboveAnswer: dDifficulty: Easy30.The relationship between the manufacturer and supplier during the procurement cycleis very similar to the relationship betweena.customer and retailer.b.retailer and distributor.c.retailer and manufacturer.d.distributor and manufacturer.e.manufacturer and customer.Answer: dDifficulty: Moderate31.The cycle view of the supply chain is useful when considering operational decisions,becausea.it categorizes processes based on whether they are initiated in response to or inanticipation of customer orders.b.it specifies the roles and responsibilities of each member of the supply chain.c.processes are identified as either reactive or speculative.d.it focuses on processes that are external to the firm.e.it focuses on processes that are internal to the firm.Answer: bDifficulty: Hard32.The push/pull view of the supply chain is useful when considering strategic decisionsrelating to supply chain design, becausea.it categorizes processes based on whether they are initiated in response to or inanticipation of customer orders.b.it specifies the roles and responsibilities of each member of the supply chain.c.it clearly defines the processes involved and the owners of each process.d.it focuses on processes that are external to the firm.e.it focuses on processes that are internal to the firm.Answer: aDifficulty: Hard33.Which of the following statements about pull processes is accuratea.May also be referred to as speculative processes.b.Execution is initiated in anticipation of customer orders.c.At the time of execution, demand must be forecast.d.May also be referred to as reactive processes.e.None of the above are accurate.Answer: dDifficulty: Easy34.Which of the following is not an accurate statement about pull processesa.May also be referred to as speculative processes.b.Execution is initiated in response to a customer order.c.At the time of execution, demand is known with certainty.d.May also be referred to as reactive processes.e.All of the above are accurate.Answer: aDifficulty: Easy35.Which of the following statements about push processes is accuratea.May also be referred to as speculative processes.b.Execution is initiated in response to customer orders.c.At the time of execution, demand is known with certainty.d.May also be referred to as reactive processes.e.None of the above are accurate.Answer: aDifficulty: Easy36.Which of the following is not an accurate statement about push processesa.May also be referred to as speculative processes.b.Execution is initiated in anticipation of customer orders.c.At the time of execution, demand must be forecast.d.May also be referred to as reactive processes.e.All of the above are accurate.Answer: dDifficulty: Easy37.Supply chain macro processes include which of the followinga.Customer Relationship Management (CRM)b.Internal Supply Chain Management (ISCM)c.Supplier Relationship Management (SRM)d.all of the abovee.none of the aboveAnswer: dDifficulty: Easy38.Supply chain macro processes include which of the followinga.Internal Relationship Management (IRM)b.Customer Relationship Management (CRM)c.External Relationship Management (ERM)d.Supply Chain Relationship Management (SCRM)e.none of the aboveAnswer: bDifficulty: Moderate39.Supply chain macro processes include which of the followinga.Internal Relationship Management (IRM)b.External Relationship Management (ERM)c.Supplier Relationship Management (SRM)d.Supply Chain Relationship Management (SCRM)e.none of the aboveAnswer: cDifficulty: Moderate40.Activities involved in the Customer Relationship Management (CRM) macro processincludea.planning of internal production and storage.b.order fulfillment.c.marketing.d.supply planning.e.demand planning.Answer: cDifficulty: Hard41.Activities involved in the Customer Relationship Management (CRM) macro processinclude all of the following excepta.demand planning.b.marketing.c.sales.d.order management.e.call center management.Answer: aDifficulty: Hard42.Activities involved in the Internal Supply Chain Management (ISCM) macro processincludea.marketing.b.order fulfillment.c.sales.d.order management.e.call center management.Answer: bDifficulty: Hard43.Activities involved in the Internal Supply Chain Management (ISCM) macro processinclude all of the following excepta.planning of internal production and storage.b.order fulfillment.c.supply planning.d.demand planning.e.order management.Answer: eDifficulty: Hard44.Activities involved in the Supplier Relationship Management (SRM) macro processincludea.planning of internal production and storage.b.order fulfillment.c.supply planning.d.supplier evaluation and selection.e.order management.Answer: dDifficulty: Moderate45.Activities involved in the Supplier Relationship Management (SRM) macro processinclude all of the following excepta.negotiation of supply terms.b.design collaboration.c.supply planning.d.supplier evaluation and selection.e.supply collaboration.Answer: cDifficulty: Hard46.The phenomenal success of 7-Eleven Japan is attributed toa.being in the right place at the right time.b.its supply chain design and management ability.c.having 9000 locations.d.serving fresh food.e.none of the aboveAnswer: bDifficulty: Moderate47. A key issue facing Toyota isa.developing an internet marketing system.b.whether to specialize in a particular market.c.design of its global production and distribution network.d.how to implement model changes.e.all of the aboveAnswer: cDifficulty: HardEssay/Problems1.Explain the 3 decision phases (categories) that must be made in a successful supplychain.Answer: The 3 decision phases that occur within a supply chain are supply chain strategy (or design), supply chain planning and supply chain operation. Decisions relate to theflow of information, product and funds. The difference between categories dependsupon the frequency of each decision and the time frame over which it has an impact.During the supply chain strategy phase, a company determines what the chain’sconfigurations will be, how resources will be allocated, and what processes each stagewill perform. This will establish the structure of the supply chain for several years.Supply chain planning deals with decisions with a time frame from 3 months up to ayear. The planning phase must work within the constraints established in the strategyphase. Planning decisions include which markets to supply from which locations,subcontracting of manufacturing, inventory policies and timing and size of marketingpromotions. The supply chain operation phase operates on a weekly or daily timehorizon and deals with decisions concerning individual customer orders.Difficulty: Hard2.Describe the cycle view of the processes within a supply chain.Answer: The cycle view divides the supply chain into a series of 4 cycles between the 5different stages of a supply chain. The cycles are the customer order cycle,replenishment cycle, manufacturing cycle and procurement cycle. The customer ordercycle occurs at the customer/retailer interface and includes all processes directlyinvolved in receiving and filling the customer. The replenishment cycle occurs at theretailer/distributor interface and includes all processes involved in replenishing retailer inventory. The manufacturing cycle typically occurs at the distributor/manufacturer (or retailer/manufacturer) interface and includes all processes involved in replenishingdistributor (or retailer) inventory. The procurement cycle occurs at themanufacturer/supplier interface and includes all processes necessary to ensure that the materials are available for manufacturing according to schedule.Difficulty: Moderate3.Explain the push/pull view of the processes within a supply chain.Answer: The push/pull view of the supply chain divides supply chain processes into two categories based on whether they are executed in response to a customer order or inanticipation of customer orders. Pull processes are initiated in response to a customerorder. Push processes are initiated and performed in anticipation of customer orders.The push/pull boundary separates push processes from pull processes. This view is very useful when considering strategic decisions relating to supply chain design, because itforces a more global consideration of supply chain processes as they relate to thecustomer.Difficulty: Moderate4.Explain the three macro processes within a supply chain.Answer: All processes within a supply chain can be classified into three macro processes which are Customer Relationship Management (CRM), Internal Supply ChainManagement (ISCM), and Supplier Relationship Management (SRM). CustomerRelationship Management (CRM) includes all processes that focus on the interfacebetween the firm and its customers such as marketing, sales, call center managementand order management. Internal Supply Chain Management (ISCM) includes allprocesses that are internal to the firm such as preparation of demand and supply plans, preparation of inventory management policies, order fulfillment and planning ofcapacity. Supplier Relationship Management (SRM) includes all processes that focus on the interface between a firm and its suppliers such as evaluation and selection ofsuppliers, negotiation of supply terms and communication regarding new products and orders.Difficulty: Moderate5.Explain why supply chain flows are important.Answer: Supply chain flows are important, because there is a close connection between the design and management of supply chain flows (product, information, and cash) and the success of a supply chain. The success of many companies can be directly traced to the design and management of an appropriate supply chain. The failure of manybusinesses can be linked directly to their inability to effectively design and managesupply chain flows.Difficulty: Moderate。