简论产品设计与产品形态正文

简论产品设计与产品形态 摘 要 在竞争空前激烈的商站中,形形色色的产品充斥着我们的视线，另人目不暇接。如何使产品在残酷的竞争中获得消费者的青睐，在某种程度上来讲造型设计起着至关重要的作用。 本文的观点是针对目前市场上某些产品造型上的不足提出来的。有些产品造型设计过于强调功能设计而忽略形态，使产品千篇一律；有些产品在形态设计过程中过于强调拟物具象模仿，使产品外观形态缺乏品位、现代气息而流于俗套；还有些过于追求极简设计或盲目使用单纯几何形态，使形态设计过于单调、缺乏表现力和与消费者之间的情感沟通。 针对这些问题，文章从产品的形态为切入点，论述了产品形态设计与产品功能等要素之间的逻辑关系，并通过对产品分类的着重论述有机形态在产品设计中的重要作用及创造方法。通过列举有机形态在工业产品中的应用实例，阐述了产品形态设计的重要地位及影响。

关键词：有机形态，产品形态，工业设计 A Brief About Form Design of Product Abstract As the competition in the commercial scopes getting more and more vehement, all kinds of products comes into our sights, and this makes our purchases full of choices. How to make the product being favored in the scorching competition, the form of the product plays a very important role in some ways. The view of this paper is brought forward aiming at the shortage of some products on form. Some products’ design take more emphasize on function but ignore the form, this makes the products looking all the same; some products’ design are too overly emphasized on imitating the representational object, and make the products lack of taste, smartness and meretricious; some products’ design are pursuit of compact form and simplex manner, this makes the design excessively blankness and lack of expressive force, makes the products lack of the emotional communication with the consumer . Aiming at these issues, this article uses the product’s form as the key word, discusses the relation between form and function in the industrial design, and utilizes the classifying of the products to dissertate what an important role the organic form has played in the product’s design, and so with the created method. By enumerating the examples of the form using in the industrial products, this article expatiates the important status and infection of the product’s form design.

Key words: Organic Form, Product Form, Industry Design 目 录 1 绪论.................................................................................................................................. 4 2 形态的概述...................................................................................................................... 5 2.1 形态的基本要素.................................................................................................... 5 2.1.1 概念的要素................................................................................................... 5 2.1.2 视觉的要素................................................................................................... 3 2.1.3 关系的要素................................................................................................... 6 2.1.4 实用的要素................................................................................................... 6 2.2 形态的分类.......................................................................................................... 7 2.2.1 具象形态....................................................................................................... 7 2.2.2 抽象形态....................................................................................................... 9 3 产品的形态设计.............................................................................................................. 6 3.1 产品的形态............................................................................................................ 6 3.2 有机形态在产品设计中的运用.......................................................................... 10 3.2.1 设计者对产品形态的认识把握................................................................ 10 3.2.2 形态与语义学.............................................................................................. 7 3.2.3 产品形态设计中的细节设计...................................................................... 8 结 论................................................................................................................................ 9 参考文献.............................................................................................................................. 10 简论产品设计与产品形态 1 绪 论 好的设计可以提高生活的质量、创造好的生活方式，也能够让使用者的心情变好。然而也有一些产品太过注重功能而忽略了形态，或是在造型方面过于抽象化、几何化。在现代高速发展的时代里，人的需求多种多样。在满足基本的使用功能的基础上，人们追求的是产品的个性化、人性化。 在现代的设计中有些产品过于注重功能，忽略了产品形态的设计。产品的外表看起来平庸、俗套，缺乏使人产生共鸣和购买欲的设计；有些产品过于工业化、过于强调极简设计以及抽象、单一的几何形态，忽略了人作为自然界的一员，同样需要亲近自然的心理，使人陷入工业化所带来的漠然的情绪当中。 我认为产品的形态应该从两个方面去考虑：一是什么样的产品畅销，也就是如何让产品的形态激起人们的购买欲，一件产品只有迎合了当代人们的价值观念和审美情趣，才能被人们所接受。特别在当今社会物质极为丰富、市场商品十分充裕的情况下，一件缺乏现代审美意识或并没有多少文化内涵的产品，在市场上是没有竞争力的；二是在产品设计过程中如何去把握形态的设计，换言之，如何从自然界中提炼出有机形态。这是本文的中心论点以及在以后的设计当中所研究的重点。