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unit1营销英语省公开课金奖全国赛课一等奖微课获奖PPT课件

unit1营销英语省公开课金奖全国赛课一等奖微课获奖PPT课件

1. There is only one definition for the term “marketing”.
[F ]
2. Marketing is important to business.
[T ]
3. Promotion means advertising.
[F ]
4. Marketing is based on customer needs.
Exercise 3
Fill in the blanks with the appropriate form of the words in brackets.
Marketing involves (involve) an ongoing process. The environment
is “dynamic”. This means that the market tends to change—what
1. Marketers help design products, finding out what customers want and what can practically be made with the available technology and given cost.
2. Marketers distribute products—there must be some efficient way to get the products from the factory to the consumer.
customers want to they want tomorrow. For
example, sales of beef are declining (decline) in the United States

高中英语省公开课一等奖全国示范课微课金奖PPT课件

高中英语省公开课一等奖全国示范课微课金奖PPT课件

Case analysis
01
02
03
定义
通过对实际案例的分析, 帮助学生理解和掌握知识 。
应用
在PPT中展示与课程内容 相关的实际案例,引导学 生进行分析和讨论。
作用
帮助学生更好地理解和掌 握知识,培养学生的分析 和解决问题的能力。
Part
03
Detailed explanation of teaching content
应用
在PPT中设计互动环节,如选择题、 填空题、简答题等,让学生即时反馈 ,教师根据反馈进行有针对性的讲解 。
Situational simulation
定义
模拟真实情境,让学生在 模拟情境中运用所学知识 解决问题。
应用
在PPT中展示与课程内容 相关的真实场景,引导学 生进行角色扮演、情景对 话等活动。
Student feedback
90% of students said the PPT courseware improved their English learning experience.
85% of students reported that the PPT courseware
made learning more interesting and engaging.
Part
05
Future outlook
Curriculum Development Plan
持续优化课程内容
根据教育改革的方向和英 语学科的发展,不断更新 课程内容,确保课程的前 沿性和实用性。
增加跨学科整合
探索与其他学科的交叉融 合,培养学生的综合素质 和跨学科应用能力。
引入创新教学方法

大学英语一省公开课一等奖全国示范课微课金奖PPT课件

大学英语一省公开课一等奖全国示范课微课金奖PPT课件
Civil Engineering
Information/Computer/ Environmental/Life Science
Chinese, English, German, French, Russian, Japanese
Philosophy, Law, Diplomatic Relations, History, Journalism, Mass Media, Management, Economics,
13/24
Part One: Preparation >> Happy College Days
3. Happy College Days
Talk with your partner about the most exciting activity you’ve taken part in in college.
>> Dormitories
Expectations —crowded with little place for
everyone. Reality —true, but we may choose
to live in a double room if we can afford the rent.
3/24
Part One: Preparation >> Your High-School Classmates
Different Majors:
Mathematics, Mechanics, Physics, Chemistry, Biochemistry, Biology, Materials, Aerospace and Aeronautics, Microelectronics

英语基础教学省公开课一等奖全国示范课微课金奖PPT课件

英语基础教学省公开课一等奖全国示范课微课金奖PPT课件
·音素 ·音标 ·音节段
5/36
1.1单元音
• 1.[iː] • 2. [i] • 3. [e] • 4. [æ ] • 5. [aː] • 6. [ ɑ] • 7. [ɔː] • 8. [ ʊ] • 9. [uː] • 10.[ ʌ] • 11.[ ɜː] • 12.[ ə]
bean bit pet pat
10/36
一、词类(Parts of Speech)
• 名词 英文名称The Noun(缩写为n.) 表示人或事物名称 例词boy, clock, book等
• 冠词 英文名称The Article(缩写为art.) 用在名词前帮助说明名词 所指人和或事物。 例词a (an), the
• 代词 英文名称The Pronoun(缩写为pron) 用来代替名词、形容 词或是数词。例词we, that, his, what
• 若没有主要名词,则通常在最终一个词尾加s: know-all / know-alls 万事通
• 对于由man / woman用于另一名词前组成合成 名词,则需将二者变为复数: man nurse / nurse doctors 男护士 woman lawyer / women lawyers 女律师
English Basics
外语基础知识
1/36
Questions!
• 你知道英文中有多少个字母吗? • 你知道电脑、因特网这些用英语怎么说吗? • 你知道怎样用英语向他人问好吗? • 你知道“我是···”怎样用英语表示吗?
2/36
目录(Index)
•第一章(Chapter One):语音基础(Phonetics‘ Basics)
开合双元音 开合双元音 开合双元音 开合双元音 开合双元音 集中双元音 集中双元音 集中双元音

21世纪大学生英语省公开课金奖全国赛课一等奖微课获奖PPT课件

21世纪大学生英语省公开课金奖全国赛课一等奖微课获奖PPT课件
9/73
Unit 1: Text A
Winston Churchill — His Other Life
by Mary Soames
1 My father, Winston Churchill, began his love affair with painting in his 40s, amid disastrous circumstances. As First Lord of the Admiralty in 1915, he had been deeply involved in a campaign in the Dardanelles that could have shortened the course of a bloody world war. But when the mission failed, with great loss of life, Churchill paid the price, both publicly and privately: He was removed from the Admiralty and lost his position of political influence.
1. What was the argument about? Which side do you believe?
2. What do you know about Winston Churchill as a British prime minister? What about his personality — do you have any impressions of him as a human being?
2. What about his personality? 3. What do you know about Winston Churchill and the two World

高中英语省公开课一等奖全国示范课微课金奖PPT课件

高中英语省公开课一等奖全国示范课微课金奖PPT课件
Developing students' critical thinking skills
Encouraging students to analyze, evaluate, and synthesize information, and to make informed decisions in real-world contexts.
Improved student satisfaction with the course
Students are more satisfied with the PPT courseware-based English course, as it provides a more engaging and effective learning experience.
要点二
Enhanced students' ability to think critically
The PPT courseware encourages students to think creatively and critically about English language learning, promoting their ability to analyze and solve problems independently.
词汇和语法教学是英语学习的基石,本部分内容主要通过 PPT课件,系统地介绍了高中英语的重要词汇和语法知识 。
课件中包含了丰富的例句和练习,帮助学生深入理解词汇 和语法的实际运用。同时,通过有趣的互动游戏和挑战, 激发学生的学习热情,提高记忆效果。
Teaching Reading and Writing
Student feedback and evaluation

英语基础模块unit1省公开课金奖全国赛课一等奖微课获奖PPT课件

英语基础模块unit1省公开课金奖全国赛课一等奖微课获奖PPT课件
( ) 1. Hi, Jenny! ( ) 2. Good morning Jenny. Nice to meet you. ( ) 3. Hello, I’m Emily. ( ) 4. Bye. See you later. ( ) 5. How do you do? ( ) 6. Thank you!
5/37
Group 3 /p/ and /b/ Script
(1) There is a bear in the zoo. (2) My cap is black.
6/37
Group 4 /p/ and /f/ Script
(1) I bought a pan yesterday. (2) The restaurant is full of people now.
8/37
Section B Listening and Speaking
Warm-up
Dialogue Study
Activities
9/37
Warm-up
Look at the picture and tick. Emily and Jenny meet each other for the first time. Tick what they would say.
In America, it is normal for men to shake hands when they meet but it is unusual for men to kiss when they greet each other.
In England, people often do no more than saying “hello” when they see friends. The British usually shake hands only when they meet for the first time.

高中英语省公开课一等奖全国示范课微课金奖PPT课件

高中英语省公开课一等奖全国示范课微课金奖PPT课件

延时符
Presentation of teaching content
Provide students with a list of key words and phrases, and guide them to master these words through reading, speaking, and writing activities.
Dividing students into small groups and assigning them tasks or problems to solve through discussion and cooperation.
Interactive discussion
Providing opportunities for students to engage with each other's ideas and opinions, building on their collective knowledge and skills.
延时符
Contents
目录
Course Introduction and BackgroundPresentation of teaching contentAnalysis of teaching methodsEvaluation and Reflection on Teaching Effectiveness
Listening improvement
Guide students to listen to English materials, including slow-speed English news, English songs, English movies, etc., and help them improve their English listening ability through questions and answers.
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II Reading & Exploring
She forces herself back into the real world. (Para. 11)
calling people meeting with friends getting to the gym arranging interviews seeing a doctor…
The Big Bang Theory
What are those geniuses doing in the video? Which website do they mention? Where does Sheldon suggest they go for a swim?
I Lead-in
1. What did the author do three years ago and what is she doing now? 2. What does the author do to restore balance to her life?
II Reading & Exploring
the author’s personality
Inductive Generalization
the virtual life
(Para.4-10)
the real life
but
but
(Para.12)
unreal a form of escape a lack of discipline lack of emotional cues cave
New College English Integrated Course II
Unit 4 The Virtual World Text A The Virtual Life
Teaching Procedures
Lead-in Reading & Exploring Text Analysis Reflection Assignment
What did the author do three years ago and what is she doing now?
television producer
telecommuter
one who works from home, communicating with the workplace through a computer terminal 远程工作者
The Virtual World and Beyond
virtual college
virtual community
virtual idol
Байду номын сангаас
II Reading & Exploring
Maia Szalavitz
II Reading & Exploring
Skimming & Scanning
The Virtual World antonym
real world
synonym
net world internet world digital world virtual reality cyberspace
I Lead-in
Brainstorming
Are you surfing the net? What do you do on the internet? How much do you rely on the internet in your daily life?
. .
IV Reflection
Why the author can not return to the real life?
IV Reflection
much simpler more convenient time-saving money-saving energy-saving privacy-keeping less intimating a better self illusion of a dreamland …
The Big Bang Theory
What are those geniuses doing in the video? Which website do they mention? Where does Sheldon suggest they go for a swim?
The Big Bang Theory
V Assignment
Write a composition of no less than 120 words on the following topic:
My Virtual Life
Prepare for the detailed analysis of the text!
cyber-addicts
be controlled out of balance escaping from reality losing inner peace shifting the responsibility & stress pseudo-safety …
Can you hide in the “cave” forever?
III Text Analysis
real or virtual ?
III Text Analysis
Comparison & Contrast
virtual life (Para.2-3) way of life communication
computer-assisted (food/money/work/love) cyber-interaction cyber-interaction shyer more cautious more anxious bad-tempered easily angered
For reference:
be a big fan of … find oneself sucked in by… be obsessed with… … become a part of one’s life rely on … for company can not imagine a day without…
real life (Para.11)
daily routine (dressing for work/sleeping normal hours) real human human contact real contact overexcited speak too much interrupt worried
too much Intolerable unbearable
make excuses and flee
“a place of safety” her final retreat to the virtual life
III Text Analysis
The Theme of the Essay
Struggling in the dilemma of living a virtual life and a real life, the author of this essay explored the differences between the two life styles and made her final decision to choose the virtual life despite its negative effects.
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