浅析物流配送的优化方案——以京东为例

本文基于电子商务在我国现实中配送模式的相关背景，对其中流通着的模式进行了深入探究。在本课题的研究中，使用的研究方法主要是文献分析法，并出于企业竞争能力提升的目的，将研究方向定位在物流配送的优化上。对于配送模式的最优选择上，首先是选取配送上的最优线路，使得线路长度不断缩小，尽可能地降低因运输而产生的费用，从而可以产生更高的经济效益，实现企业利润最大化的目标；其次是提供更好地配送服务，减少配送时间，提高消费者在购物体验上的舒适度，最终实现B2C电子商务在现实经济发展下对现代企业在战略布局上的要求。本课题以京东为研究对象，通过对其构建的物流配送模式开展研究工作，探究其优化后的模式所产生的经济效益。由于我国的电子商务体系逐渐成熟，在市场上呈现了激烈地竞争局面，因此基于提升企业竞争力的目的，需要在模式优化运作上提出切实可行的对策，让物流配送业务与企业利益有机结合起来，并同时在服务水平上不断改进，以期实现运营成本降低及利润最大化的目标。

关键词：京东；物流配送；优化运作

Based on the relevant background of e-commerce distribution mode in China, this paper explores the circulation model. In the research of this subject, the research method used is mainly the literature analysis method, and the research direction is oriented to the optimization of logistics distribution for the purpose of improving the competitiveness of enterprises. For the optimal choice of the distribution mode, the first choice is to select the optimal route on the distribution, so that the length of the line is continuously reduced, and the cost incurred by transportation is reduced as much as possible, so that higher economic benefits can be generated and the profit of the enterprise can be maximized. The goal is to provide better distribution services, reduce delivery time, improve the comfort of consumers in the shopping experience, and finally realize the strategic layout of B2C e-commerce in the real economy. This topic takes Jingdong as the research object, and carries out research work on the logistics distribution model constructed by it, and explores the economic benefits generated by its optimized model. As China's e-commerce system is gradually maturing, it presents a fierce competition in the market. Therefore, based on the purpose of improving the competitiveness of enterprises, it is necessary to put forward practical and feasible countermeasures in the mode optimization operation, so that the logistics distribution business and the enterprise interests can be organically combined. At the same time, we continue to improve at the service level, in order to achieve the goal of reducing operating costs and maximizing profits.

Key words：Jingdong; Distribution; Optimize operation

目录

1 引言 (1)

1.1研究背景 (1)

1.2研究的意义 (1)

2 物流配送概述 (2)

2.1物流配送定义 (2)

2.2物流配送模式 (4)

2.2.1 第三方物流模式 (5)

2.2.2 物流一体化 (5)

2.2.3 共同配送模式 (5)

2.2.4企业自营物流模式 (6)

3 浅析企业的物流模式——以京东为例 (6)

3.1 京东发展现状概述 (6)

3.1.1京东无法监控第三方物流 (7)

3.1.2 保证配送服务的质量得不到保证 (7)

3.2 京东的物流模式 (7)

4 京东商城物流模式的对策建议 (8)

4.1将物流配送走出产业化 (8)

4.2 抓住市场先机——节假日 (9)

4.3 定位消费群体——学生 (9)

4.4 进行收费标准划分 (9)

4.5完善物流监控体系 (9)

4.6创新物流配送模式 (10)

结论 (10)

参考文献 (11)

致谢 (12)