工商管理专业英语Unit1-3课件
工商管理专业英语UNIT1
• Interviewee: I am a graduate of a technical university and have been employed as a technician with Company # for approximately 10 years.
• 从你的简历，我可以看出你在 方面有丰富的经验。我想 知道为什么你认为你适合这份工作。
• Interviewee: Well I’m impressed with what the company has done in the past and I think by hiring me the company’s future can only be brighter. I find that my personal goals and ideas about business operations mesh1 perfectly with this company’s goals and mission statement.
• 在低成本的生产目标与拓宽生产线的营销目标之间由来已 久的冲突是一个管理学问题内在联系的好例子。每个目标 之间都存在冲突。
• 8、The objectives of individual parts must be (compromised) to meet the objectives of the entire firm .
• 甚至在今天, 我们所了解的管理学也都出自 于那些管理人员的自传和论文集。
• 3、According to the text ,the three well-established approaches to management thought are the (classical) approach ,which focuses on the task of managing work and organizations ;the (behavioral) approach ,which focuses on the task of managing people;and the (management science)approach,which focus on the task of production and operations.
工商管理专业英语unit1 The Evolution of Management as a Field of Study[精]
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Key Terms and Concepts
Classical Approach (to Management)
also call classical school （管理学）古典(研究)方法. A body of literature that represents the earliest attempts to define and describe the field of management. The approach’s main focus is on formally prescribed relationships. Its primary means for acquiring knowledge are personal observation and case studies.
written by that person. 自传 • memoir: n. An account of the personal
experiences of an author. 自传 • extreme: n. Being in or attaining the greatest or
highest degree; very intense: 极度的 • anthropology: n. The scientific study of the origin,
• turnover: n. The number of workers hired by an establishment to replace those who have left in a given period of time. 人员更替数
大学工商管理专业英语教材
大学工商管理专业英语教材IntroductionIn today's highly globalized and competitive business world, proficiency in English has become an essential skill for students majoring in Business Administration. The purpose of this article is to introduce a comprehensive and practical English textbook specifically tailored to meet the needs of students studying Business Administration in university settings. The textbook aims to enhance students' language abilities, business knowledge, and cross-cultural communication skills.Chapter 1: Introduction to Business AdministrationThis chapter provides students with a general overview of the field of Business Administration. It covers key concepts such as organizational structure, management functions, and the role of business in society. In addition to building a solid foundation of business knowledge, students will also be introduced to relevant English vocabulary and terminology commonly used in the business world.Chapter 2: Business CommunicationEffective communication is vital in the business environment. This chapter focuses on improving students' English language skills for various business communication purposes, including writing emails, making presentations, and participating in meetings. Practical exercises and real-life case studies are included to enhance students' understanding and application of business communication strategies.Chapter 3: Marketing and AdvertisingMarketing plays a crucial role in any business's success. This chapter explores marketing principles and strategies, including market research, segmentation, branding, and advertising. Students will learn to analyze marketing campaigns and develop English language proficiency in presenting marketing plans and strategies effectively.Chapter 4: International BusinessIn the increasingly interconnected global marketplace, understanding international business practices is essential. This chapter introduces concepts related to international trade, global economics, cultural diversity, and managing multinational enterprises. Students will develop language skillsfor negotiating, collaborating, and conducting business across different cultures and markets.Chapter 5: Financial ManagementFinancial management is a fundamental aspect of business administration. This chapter covers key topics including financial statements, budgeting, investment strategies, and risk management. Students will practice using English to analyze financial data, discuss financial performance, and make informed business decisions.Chapter 6: Human Resource ManagementThe success of any organization heavily relies on effective management of its human resources. Students will learn about recruitment processes, employee training and development, performance evaluation, and employee motivation. The chapter helps students develop English language skills inareas such as conducting job interviews, delivering employee feedback, and resolving conflicts in the workplace.Chapter 7: Business Ethics and Corporate Social ResponsibilityIn today's society, businesses are expected to operate ethically and sustainably. This chapter explores the importance of business ethics and corporate social responsibility. Students will engage in discussions and debates, improving their English language proficiency while considering ethical dilemmas and the impact of business decisions on society.Chapter 8: Entrepreneurship and InnovationEntrepreneurship and innovation are crucial drivers of economic growth and societal advancement. This chapter introduces students to the world of entrepreneurship, including business planning, opportunity recognition, and managing a startup. Students will enhance their English language skills by developing business pitches, presenting innovative ideas, and analyzing successful entrepreneurial ventures.ConclusionThis English textbook for students majoring in Business Administration provides comprehensive coverage of key topics in the field. By integrating language learning with business knowledge, students will develop the necessary skills to excel in today's dynamic and competitive business environment. This textbook aims to empower students with effective communication abilities, cross-cultural competencies, and a solid foundation in business principles.。
工商管理专业PPT英语课件Unit 2 The Scope of Managem
• 那些努力设想并定义未来的企业往往比那 些仅仅对现状做出简单回应的企业更有优 势。
2021/6/18
5Glossary Nhomakorabeapredetermined
standards
and
customer expectations.
• 一种衡量产品和服务有多符合预定的标准 和顾客期望的措施。
2021/6/18
3
Glossary
• envision [in'viʒən]
• v. 想象、设想、展望
• affordable [ə'fɔ:dəbl]
• departmental [di:.pɑ:t'mentl]
• adj. 部门的、各部的 • n. department 部门、系、科、处、局 • e.g. Middle managers set tactical
objectives, which focus on departmental issues and define the
的交通工具。
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4
Glossary
• strive [straiv]
• v. 奋斗、努力 strive after/for为...奋 斗 strive toward 向...奋进
• 过去式: strove, 过去分词: striven
• e.g. Companies that strive to envision
• Edge公司的主管正考虑通过电视商业信息 片来大量推销他们的培训光盘。
工商专业英语第一讲
12/29/2013
Report format
• Introduction/purpose • Background info/story • Main reasons/ideas listed/explained/described • Summarize findings • Recommendation/proposals
12/29/2013
More telephone tips
• • • • • • • • • • • • Fax or email ahead important doc. speak clearly and slowly confirm each points communicated don't pretend to understand sound polite and sincere be brief and concise sound efficient and professional always take notes and don't rely on memory smile while talking dont' try to be funny don't interrupt when others are talking send a follow-up confirmation emails
Asking permission • May I....?/Do you mind if....? • Is it all right if I...? Do you think I could...?
12/29/2013
Telephone preparation
Making phone calls • all relevant documents/information ready • computer screen turned to relevant e-doc • pen,paper, scratch pad all set • aim/key points listed down Receiving phone calls • update with the latest projects/developments • be prepared, including necessary stationaries • ask to call back to confirm if not clear with anything
工商管理专业英语阅读unit1
Special English ReadingUnit 1The Evolution of Management as a Field of StudyPart 1 new words（computer，illustrative sentence）autobiography [ɔːtəbaɪ'ɒgrəfɪ] n. 自传；自传文学[ 复数 autobiographies ] we don’t have to speculate because the President tells us himself in his autobiography,Dreams from My Father.不必猜测，因为这位总统在自传中已经告诉了我们——《来自父亲的梦想》。
memoir['memwɑː]n. 回忆录；研究报告；自传；实录Until I read his memoir, I had no idea how difficultthe pressure-packed years had been for him, or how hard hehad been on himself, and me.直到我后来读了他的回忆录，才知道被压力重重包围的这些年他是多么艰难，而且他对自己和对我的要求是多么严格。
anthropologist[,ænθrə'pɒlədʒɪst]n. 人类学家；人类学者This is something I learned as an anthropologist–people loveto tell their stories.这是我作为一名人类学家所理解的----人们喜欢讲述自己的故事。
perspective n. 观点；远景；透视图adj. 透视的There is much that might be said about friendships.They allow us to seeourselves from the perspective of another.关于友谊的说法可能有很多种，这使得我们能从别人的观点里看到我们自己。
工商管理专业英语unit
The Learning Methods of Business Administration Professional English
• Immersion in English: Learning Business Administration Professional English requires immersion in the language This can be achieved through extensive reading, writing, speaking, and listening practices in English
• Case Analysis of Business Administration Professional English
Overview of Business
01 Administration Professional English
Definition and characteristics
Definition
Business Administration Professional English is a branch of English that focuses on the language and communication needs of business administrators It emphasizes the use of English in areas such as management, marketing, finance, and operations
The Importance of Business Administration Professional English
工商管理专业英语(上课用)(2011.9.2)(1)课件
界图书出版公司 5. 韩其顺.《英汉科技翻译教程》.上海外语教育出
版社 6. 注：★项为重点推荐参考书。
工商管理专业英语(上课用)(2011.9.2)(1)
§2 Basic Knowledge of Translation 翻译的基本知识
工商管理专业英语(上课用)(2011.9.2)(1)
d.不断吸收和丰富各种基础知识， 了解有关国家的地理、历史、政 治、经济、文化、风土人情等。
e.努力提高本汉语与外语水平,对 提高翻译质量很有帮助。
工商管理专业英语(上课用)(2011.9.2)(1)
There is no pot so ugly that it can’t find a lid.
⑥也可以到学校英语角锻炼口语，提高英语学习 兴趣。
工商管理专业英语(上课用)(2011.9.2)(1)
B.多听录音带，听到不看课本也能
完全听懂为止，建立良好“听力条 件反射”，打好听力基础；
工商管理专业英语(上课用)(2011.9.2)(1)
C. 多记英语词根、词缀，通过构
词法来快速扩大词汇量。构词法 对工商管理专业词汇的学习非常 重要。
工商管理专业英语(上课用)(2011.9.2)(1)
Even Homer sometimes nod.
工商管理专业英语(上课用)(2011.9.2)(1)
翻译一：即便是荷马也会犯错误； 翻译二：人非圣贤孰能无过？ 翻译三：人即便再聪明也有犯错误的 时候。
工商管理专业英语(上课用)(2011.9.2)(1)
鲁迅的“信与顺”。
工商管理专业英语(上课用)(2011.9.2)(1)
• 科技英语的翻译标准：信与顺。
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Management science approach Focuses on the task of production and operations, uses of mathematical and statistic techniques to build models for the solution of production and operations problems.
nonroutine /nɔnru:'ti:n/ analogue ['æ nəlɒg+
Translation 1.当然，富有远见并不是成功的保证。
2.通常，一份任务报告书的目标总是聚焦于该 企业所服务的市场和顾客群。
3.这些管理人员都是能制定计划并引导企业朝 目标前进的战略家。
4.与其他人的沟通、和他们一起高效率地工作、 激励他们、领导他们，这些都是在人际关系 方面所需要的能力。
2.该领域的研究能使作为组织成员的个人更好 地理解自己的、同事的、上司的及下属的组 织行为。
The study of the field should enable you as an organizational member to better understand your own organizational behavior, as well as that of your peers, superiors, and subordinates.
English for Bu
Learning Objectives:
●This course is designed to help the students of Business Administration improve the professional English reading comprehension and the ability to use English for business communication and negotiation. （提高专业 英语阅读理解水平以及运用能力）
anthropologist [,æ nθrə'pɔlədʒist+ perspective /pəˈspɛktɪv/ turnover*'tɜːnəʊvə+ approach /əˈprəʊtʃ/ contingency/kənˈtɪndʒənsɪ/ dynamic /daɪˈnæ mɪk/
confrontation /ˌkɒnfrʌnˈteɪʃən/ incur /ɪnˈkɜː/ compromise /ˈkɒmprəmaɪz/ interdependent *,intədi'pendənt+ characteristic [,kæ rəktə'ristik+ popularity *,pɔpju'læ rəti+
Translation 1.组织行为是一个概括性的术语，指的是组织 中的个人和团体的态度及行为。 Organizational behavior is a rather general term that refers to the attitudes and behaviors of individuals and groups in organizations.
impact 名词读*'ɪmpæ kt] 动词读*ɪm'pæ kt] perspective /pəˈspɛktɪv/ association*əsəʊsɪ'eɪʃ(ə)n+ very /ˈvɛrɪ/ whim /wɪm/ fancy /ˈfæ nsɪ/
achieve /əˈtʃiːv/ soul /səʊl/ guidelines /ˈɡaɪdˌlaɪnz/ bridge /brɪdʒ/ gap /ɡæ p/ virtue /ˈvɜːtjuː/
survival /səˈvaɪvəl/ behavior /bɪˈheɪvjə/ subset *'sʌbset+ maintenance *'meintənəns+ turnover /ˈtɜːnəʊvə/ efficiency /ɪˈfɪʃənsɪ/
intellectual *,ɪntə'lektʃʊəl+ limitation *,limi'teiʃən+ chart *tʃɑ:t+ predict [pri'dikt]
sole *səʊl+ reliance *ri'laiəns+ sufficient *sə'fiʃənt+ alliance *ə'laiəns+ demographic *,demə'græ fɪk+ complement *'kɔmplimənt+
The Nature of Each Approach to Management
For example, rigid plans, clearly defined jobs, autocratic leadership, and tight controls have at times resulted in high productivity and satisfied workers.
Translation 1.现代管理学始于20世纪早期，当时正统派的理 论家，经济学家和产业工程师提出了经典分析法 以增强个人和组织的生产力。
The modern era of management began early in the 20th century when classical theorists, enonomists and industrial engineers offered a classical approach to increase the productivity of individuals and organizations.
mission *'miʃən+ informercial *,infə'mə:ʃəl+ franchise ['fræ ntʃaiz+ tactical ['tæ ktikəl+ departmental *,di:pɑ:t'mentəl+ peer *pɪə+
interpersonal *,intə'pə:sənəl+ foster *'fɔstə+ pervasive *pə:'veisiv+ stakeholder *'steikhəuldə+ flourish *'flʌrɪʃ+ automotive /ˌɔːtəˈməʊtɪv/
4.这些结果具有短期的代价，并且它们对于部 门还具有潜在的长期的不利影响。 These consequences had obvious short-term costs, and they had the potential to adversely influence the long-term effectiveness of the station.
Contingency approach Stresses the correctness of a managerial practice is contingent on how it fits the particular situation in which it is applied. Seeks to match different situations with different management methods.
2.例如，一种管理理论强调：使员工满意更 有助于解决员工流动量大的问题，而不是 解决延迟生产问题。 For example, a management theory that emphasizes employee satisfaction may be more helpful in dealing with a high employee turnover that with delays in production.
Unit1 The Evolution of Management as a Field of Study
Glossary evolution /ˌiːvəˈluːʃən/ generalize /ˈdʒɛnərəˌlaɪz/ autobiography*ˌɔːtəbaɪ'ɒgrəfɪ+ memoir /ˈmɛmwɑː/ extremely /ɪkˈstriːmlɪ/
●After learning of the course, students should grasp the professional English vocabulary and terminology as much as possible, and be familiar with the structure of style, features and rhetorical skills in professional English. （掌握词汇和术语，熟悉文体结构、风格 特征、修辞技巧）
3.组织行为学的研究将帮助你作为一个消费者 理解为什么一些组织能够迅速有效地提供它 们的产品与服务，而别的组织做不到。
The study of organizational behavior should help you as a consumer to comprehend why some organizations are able to offer their products and services effectively and efficiently while others are not.