高中英语精品课件Unit1 Adverting-Project 1(译林牛津版必修4)
Comprehension
Listen and understand
1. What is an ad campaign?
An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.
personally get …across put together
Useful words and expressions
due to
poisonous chemicals give up inform … about… shock …into … related to
lung cancer
discourage …from …
Main idea of each paragraph
Para. 1 the definition of an ad
campaign/ what an ad campaign means Para. 2 the target audience and how to determine the target audience
Para. 3 what the ad campaign says Para. 4 how to reach the target audience
Read and understand
1. Why is anti-smoking chosen as the subject of the ad campaign?
We will educate them about the bad effects of smoking and how smoking affects those people surrounding them. We will show how smoking is not cool or attractive, etc.
Language Focuses
Useful words and expressions
reach have sth. in mind figure out employ determine in advance appeal to
react
care about
be concerned with
Every year millions of people around the world die due to smoking, which causes great damage to the welfare of the people. There are huge numbers of smokers in Asia.
convince
urge
Homework
1. Finish Ex. B1 and B2 on Page 91. 2. Write a short passage using the phrases listed.
2. What media can you use in an ad campaign?
We can use different kinds of media, including posters, newspapers, magazines, radio and television, billboards, etc. 1. Who is the audience for your ad campaign? 2. What do you want your ad campaign to say? 3. How do you reach your audience?
Step Two
Step Three
cross *use different m____ edia to get your message a_____ *decide what a________ pproach you want to use to each your audience. r_____
牛津高中英语
(模块四 · 高一下学期)
Unit
1
Project
Developing an ad campaign
Project 1 Developing an ad campaign
Lead-in
From the two groups of pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily life.
3. What questions should we first consider?
Reading for detailed information:
To build an ad c_________ ampaign Step One arget audience in mind; *have a clear g____ oal and t_____ reate right *do a little r_______ esearch and you can c_____ m______ essage for the right people. nformation from your research; *gather i_________ ppeal to the way *It is important to always try to a_____ The audience will r_____. eact
2. What is the main aim of the anti-smoking campaign?
The main aim is to discourage young people from smoking.
Read and understand
3. How can high-school teenagers be convinced not to start smoking?
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新教材高中英语Unit1Project课件牛津译林版必修第一册ppt
(3)The writer’s purpose of writing the passage is to ______. A. tell us that he doesn’t like school life in Britain B. excite more students to study abroad C. improve his English D. introduce his exciting and happy school life in Britain
(2)What can we learn from Para. 4? A. John Li had to buy a clock as his alarm. B. The Maths was less difficult than that in China. C. Class discussion was not important. D. John Li had too much homework in the UK.
【词块积累】
an exchange of sb. /sth. ……的互换
13. _F_o_r_t_u_n_a_t_e_ly_ for me幸运的是 →a _fo_r_t_u_n_a_t_e (adj. ) person 一个幸运的人 14. _a_tt_r_a_c_t foreign investment吸引外商投资 →attractive (adj. ) appearance造型美观 →a tourist attraction (n. )观光胜地
The classes are (4)_d__if_f_er_e_n_tfrom those in China. Each teacher has their own classroom and the students (5) __m__o_vearound for every lesson.
英语必修Ⅴ牛津译林版Unit1课件(共11张)Project
Read the text again with 3 questions
1.What did Amanda reply when asked what she and her friend talked about?
2.What’s the difference between boys and girls in their attitudes towards friendship?
3. Why can’t boys name a single best friend?
1.What did Amanda reply when asked what she and her friend talked about?
They talked about everything: film stars, pop songs, recipes, everything.
2.What’s the difference between boys and girls in their attitudes towards friendship?
Girls always seem to have a lot to talk about with their best friends. They seem to have more friendships than boys. Boys cannot name a single best friend.
4. If a boy is said to have a best friend, it seems that they share much about their feelings. F 5. A girl’s best friend might be the first to tell her about something good or bad that has happened in her life. T
高中英语必修一(牛津译林版)教学同步：M1U1project+课件
… (These sample questions will be
given to each group in written form)
What does the poster consist of ?
every morning: tell about the weather, the recent news, special messages the teachers want us to broadcast
during exam time: We have a special programme telling students the things they should do for preparation
Preparing (Day 3)
1. Find one or two posters about school clubs.
2. Discuss information about these posters.
3. Decide what can be learned from them.
4. Form your own idea about your club.
Starting a new school club
Warming up
Some Clubs in American or British Schools
数 学 俱 乐 部
Boating Club 划艇俱乐部
English club
Reading club
Band club
Environmental club
Poets of the Next Generation
II Read the second passage and answer
given to each group in written form)
What does the poster consist of ?
every morning: tell about the weather, the recent news, special messages the teachers want us to broadcast
during exam time: We have a special programme telling students the things they should do for preparation
Preparing (Day 3)
1. Find one or two posters about school clubs.
2. Discuss information about these posters.
3. Decide what can be learned from them.
4. Form your own idea about your club.
Starting a new school club
Warming up
Some Clubs in American or British Schools
数 学 俱 乐 部
Boating Club 划艇俱乐部
English club
Reading club
Band club
Environmental club
Poets of the Next Generation
II Read the second passage and answer
牛津译林版高中英语必修一m1u1project
4. When and where do the members meet?
Time: Place:
5. How does your club attract others?
Attractive sentences
Eg: We are looking for you ! Wanted! Join us! Are you still worried about your pronunciation? Do you always find it difficult to learn English?
at the end of the school year: graduating students use our clubs to give messages to their friends and teachers
when parents come: play songs sung by students, give messages to inform the parents about events
Preparing (Day 3)
1. Find one or two posters about school clubs.
2. Discuss information about these posters.
3. Decide what can be learned from them.
4. Form your own idea about your club.
2.When was the radio club started? Two years ago.
3.Why was the radio started? Because the students want to play music during break time.
高中英语牛津译林版必修一 Unit 1 Project 课件(共18张)
Read and answer the questions
When do the literary club members meet? They meet on the last Friday of every month
What do the club members do?
They talk about poems and poets that they like, select poems and read them aloud, discuss and write poems.
促销员的工作。 刚接到工作的通知,心里还在嘀咕,促销 员这么 简单的 工作,多做个 几天也 不要紧 的 。临上岗之前,收到了要去培训的通知 。促销 员也要 培训啊,感觉有 点不可 思议。 印 象中的促销员就只要发发传单就好了,为什么 还要这 么麻烦 的。匆 匆忙忙 的跑过 去, 才发现海信的总部是在一个很不起眼 的办公 楼里。 迎接我 们的是 一位年 龄和我 们 相近的同学,接下来就是填表格、听培 训。人 很多,大 家都挤 在一个 很小的 房间里 , 空间很小,有点闷。几乎连放身子的地 方都没 有。想 起学校 里自己 爱去不 去的讲 座, 往往都是门可罗雀,条件不知道好到哪 里去了 。一次 简简单 单的培 训,却让 我们放 弃 了在学校那养尊处优的身份,所有人无 论学校 年级,都 挤在这 空气不 流通的 小空间 里 。培训的内容有点出乎意料,培训师没 有简单 的告知 我们要 怎样做 促销员,而是先 从
海信的历史讲起,让我们对海信有了一 个宏观 的了解 。也算 是自己
guitar club
dancing club
table tennis club basketball club
English corner cosplay club
英语必修Ⅴ牛津译林版Unit1课件(共11张ppt)Project
2.Girls have moro studies. 3.Boys can easily name a best friend when T asked.
F
F
4. If a boy is said to have a best friend, it seems that they share much about their feelings. 5. A girl’s best friend might be the first to tell her about something good or bad that F has happened in her life.
T
Read the text again with 3 questions
1.What did Amanda reply when asked what she and her friend talked about?
2.What’s the difference between boys and girls in their attitudes towards friendship? 3. Why can’t boys name a single best friend?
3. Why can’t boys name a single best friend? Because they are busy with homework and have so many friends that it is hard for them to choose.
Since you’ve read the text twice, now you have 5mins to finish the blank-filling on the next page.
译林牛津版高中英语Module 1 Unit 1 Project 教学课件
译林牛津版高中英语Module 1 Unit 1 Project 教学课件
Step 3 Project
1. How can the poster attract (吸引) members? 2. Make an outline of your poster.
译林牛津版高中英语Module 1 Unit 1 Project 教学课件
To start a new school club To make a poster(海报) advertising(宣
传) a new school club
Step 1 Lead-in
What is a school club?
a reading
club
Step 1 Lead-in
a group of students who meet together regularly, for a particular acitivity
what club the radio club the literary club
the founder Kate Jones
Mr. Owen
when
every
on the last Friday
(how often) morning
of every month
what activities
broadcast music; talk about poems weather forecast, and poets; select news, special and read poems; messages & write poems things for
every
(how often) morning
高中英语牛津译林版必修一M1U1 project课件(共25张PPT)
The Introduct It was started by Mr Owen, who
literary ion
teaches English.
club Activities ● Club members (8) m__e_e_t _ on
the last Friday of every month.
4. Everyone was nice and friendly in the group. They liked
the first poem Bob read to them.
T
II Read the first passage and find out as much information as you can about the radio club.
Different Clubs in Schools
I Read the articles on page 18 and answer.
True or False
1. The radio station is run by the principaslt.udents F 2. The radio station started 2 years ago because
the weather, recent news, and some messages that are (3)
__r_e_q_u_i_r_e_d____ by teachers.
Activities ● During exam time, a program
is (4) _s_p_ec_i_a_ll_y__ made to provide students with advice on how to make (5) __p_r_e_p_ar_a_t_io_n_s_ for their exams. ● It helps students who will (6) ___g_ra_d_u_a_t_e__ from high school to give messages to their close friends and teachers. ● It plays songs for parents and (7) _i_n_f_o_rm__s__ them of school events during their visits to the school.
译林牛津版高中英语Module 1 Unit 1 Project PPT优质课件
(how often) morning
of every month
what activities
broadcast music; talk about poems weather forecast, and poets; select news, special and read poems; messages & write poems things for
preparation;
messages from
graduates; events
Step 3 Project
Starting a new school club & making a poster (海报) advertising(宣传) your club
Group work (5-6 people each group)
2. Scan two articles on P18, and then complete the table.
what club the radio club the literary club
the founder Kate Jones
Mr. Owen
when
every
on the last Friday
Step 3 Project Preparing & producing
1. How can the poster attract (吸引) members?
2. Make an outline of your poster.
Posters made by students
Presenting
1. Students guess what club it is. 2. Show your poster. 3. Introduce your club.
译林牛津版高中英语Module 1 Unit 1 Project 教学公开课课件PPT
preparation;
messages from
译林牛津版高中英语Module 1 Unit 1 Project 教学课件【公开课课件】
graduates; events
译林牛津版高中英语Module 1 Unit 1 Project 教学课件【公开课课件】
Step 3 Project
Starting a new school club & making a poster (海报) advertising(宣传) your club Group work (5-6 people each group)
译林牛津版高中英语Module 1 Unit 1 Project 教学课件【公开课课件】
译林牛津版高中英语Module 1 Unit 1 Project 教学课件【公开课课件】
Step 3 Project Planning
Discuss and decide: 1. What's the name of the club? 2. What's the goal of the club?
译林牛津版高中英语Module 1 Unit 1 Project 教学课件【公开课课件】
Step 2 Examples of school clubs
Two examples of how a school club works 1. Watch the video, and then fill in as many blanks as possible.
译林牛津版高中英语Module 1 Unit 1 Project 教学课件【公开课课件】
Presenting
1. Students guess what club it is. 2. Show your poster. 3. Introduce your club.