工商管理专业英语unit9
商务英语阅读Unit 9-叶兴国
Business English: A Reading Course
WARM-UP QUESTIONS
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effective methods which can call forth people’s spontaneous enthusiasm and co-operation 2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
Prohibition：用作大写时，意思是：“禁酒”，指
美国1920年至1933年期间的禁酒。
TEXT B： TELL STORIES TO STRENGTHEN ORGANIZATIONAL BONDS
Business English: A Reading Course
Notes on the Text:
Definition; Synonym; Antonym; Example; Causal relationship; Experience or common sense.
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
商务英语阅读-unit-9-Marketing
• Transport V-T. To transport people or goods somewhere is to take them from one place to another in a vehicle. 运送
• e.g. Railway lines that transport the coal to ports for export have also been flooded.
，并继续下去的动作。一般用延续性动词表示
• Para. 2 We are looking for Agents/ Distributors with experience selling products within the bedding industry. A representative of the company will be visiting the United States at the end of July.
• 消费50美元可获得一张 抽奖券，并有机会从种 类丰富的电子产品中赢 取一款
2. Agent/ Distributors
• 代理商/经销商
• Please translate the following sentences in the text. (Individual work)
• 1)para. 1 • Leading manufacturer • 主要生产商，业内领先的制造商 • Exporting to …. 思考下这两个现在分词的作用 • 现在分词分别做前置定语和后置定语。 • 翻译：本公司是澳大利亚纯正新世纪品牌被子、枕
• 翻译： • 我们寻找床上用品业内有经验的代理商或经销商加盟
。本公司将派代表在7月底访美。
【商务英语课件】Unit 9 Business Negotiation
Jack: I’d love to. The first barrier is to view negotiation as confrontational. Negotiation needn’t be confrontational. In fact effective negotiation is characterized by the parties working together to find a solution, rather than each party trying to win the contest of wills. Keep in mind that the attitude that you take in negotiation will set the tone for the interaction. If you are confrontational, you will have a fight on your hands. Lily: I see. What is the second barrier to successful negotiation? Jack: The second barrier to successful negotiation is trying to win at all costs. If you “win”, there must be a loser, and that can create more difficulty down the road. The best perspective in negotiation is to try to find a solution where both parties “win”. Lily: Yes. It is harmful to view negotiation as a contest. Is there any other barrier to successful negotiation?
商务英语基础Unit9EstablishingBusinessRelations精品PPT课件
Business Reading
(3)Filling Game
relation financial reputation procedure available represented obtain inquiry
1. Our firm is __r_ep_r_e_se_n_t_ed_ in India by Mr. Hall. 2. This store has an excellent ___re_p_u_ta_t_io_n_ for fair dealing. 3. Further information can be ___o_b_ta_in_e_d__ from our head office. 4. Many thanks for your reply to our ___i_n_q_u_ir_y__ of March 1. 5. I don't see any ____re_la_t_io_n__ between the two problems. 6. Several cars are ___a_v_a_il_a_bl_e_ within this price range. 7. He is familiar with export __pr_o_c_e_du_r_e__. 8. This company was in serious __f_in_a_n_c_ia_l__ difficulties.
❖ Listening ❖ Speaking ❖ Business Reading ❖ Grammar ❖ Practice Exercises ❖ Homework
Listening （A)
1. This is John Carter calling from Toys International Company Limited.
Unit 9 Marketing 教案
科目：商务英语阅读任课教师：序号：目的与要求：Students will be able to:Understand the definition of “marketing”Learn about advertisementsKnow 4 Ps and 4 CsRealize the importance of market researchUse the basic terms concerned教学方法：1. ppt or2. teacher gives lecture3. students read, teacher asks questions with detailed explanation or4. ask students to do ppt for presentation重点难点与解决措施：1.the professional terms of the international business English;2.understand the main idea of the international business;e a series of reading skills to solve the reading problem解决措施：Teacher should try the best to create more activities and provide more opportunities to practise.教学组织过程：课前复习：Warming-up questions1. What does the word “marketing” mean? Try to think in groups as many words that are related to it as possible to fill in the bubbles.2. The following are some ways of marketing. Match the description with each picture?3. Please tick the following words or phrases if you think they are relatedwith the term “marketing”.新课要点：I．Detailed readingII．After reading activities主要过程：I. “Detailed reading” Text AActivity 1 Match the advertisements with the contents.Activity 2 Match the words on the left in the table below with the correct Chinese translations on the right. One has been done for you as an example. Activity 3 Decide whether the following statements are T(true)or F(False) according to Text A.Activity 4 Match the picture with the term and its Chinese translations. One has been done for you as an example.II “Detailed reading” Text BActivity 5 Choose the best explanation of the underlined part;Activity 6 Read Text B and give each paragraph a heading from the table below.Activity 7 Read Text B and tell the statements are True or False.本课小结：The students’ abilities should be strengthened further.课外作业：a)P120/ Activity 3, P123/ Activity 7b)P1264/ Activity 10, P128/ Practical reading: Sales Figure(activity16)c)P 1299/ Practical reading: chart (Activity 17)P 132/ Activity20课后小结（教学反思）The students’ abilities should be strengthened further.教案：I. Introduction1. Brainstorm: What does the word “marketing” mean? Try to think ingroups as many words that are related to it as possible to fill in the bubbles.Reference: selling, advertising, sales promotion, after-sales service, new product, development, package design, PR(Public Relations), research, brochure, leaflet, trade fair, poster, catalog, presentation, showroom, direct mail, packaging, etc.2. Activity: The following are some ways of marketing. Match the description with each picture.Picture 1 c. advertisementPicture 2 d. trade fairPicture 3 a. product presentationPicture 4 b. catalog3.Practice: Please tick the following words or phrases if you think they are related with the term “marketing”.Keys: selling, advertising, sales promotion, after-sales service, carrying out customer research, promotion bagsII. Detailed Reading: Text AWords Practice: Match the words on the leftReading task 1: Match the advertisements with the contents. Advertisement 1: c. about the promotion of furnitureAdvertisement 2: b. about hunting for agents / distributor Advertisement 3: a. about the promotion of furniture(tips: teach the students to judge by the headings.)Task 2: Match the words on the left in the table below with the correct Chinese translations on the right. One has been done for you as an example.1.traditional - a.传统的2.guarantee - h.保证3.made to measure - d.量身定做4.prize draw – j.抽奖5.distributor – c.批发商;经销者6.representative – f.代表7.expand – e.扩张;扩大8.manufacture – g.生产商9.BBQ(barbeque) – j.烧烤10.charcoal – b.木炭Task 3: Decide whether the following statements are T(ture) or F(flase) according to Text A.( F ) 1.Free delivery however far away from the showroom.( F ) 2.5% discount offered if you buy furniture in Made TO Measure. (T) 3.Pillows and other bedding products branded as New World are made In Australia.( F ) 4.An interview will take place in Australia based on the second advertisement.( F ) 5.You may shop online from the American Sainsbury Co.( T ) 6.Each charcoal bag can cook for an hour or so.Practice: Match the picture with the term and its Chinese translation. Picture A -- direct mail -- 邮件销售Picture B -- direct selling –直销Picture C -- trade fairs and exhibitions -- 交易会, 展览会Picture D -- TV commercial -- 电视广告Picture E -- brochures -- 宣传册Picture F -- newspaper ad. -- 报纸广告Picture G -- presentation -- 产品推介Picture H -- T-shirt & cap -- T恤及帽子Picture I -- sponsorship -- 商业赞助Picture J -- leaflets -- 传单III. Detailed Reading: Text B / Marketing: 4 Ps and 4 Cs1.words study2.Reading task 1: Read Text B and give each paragraph a heading from thetable below.Paragraph 1 : Definition of marketingParagraph 2 : Definition of “marketing mix”Paragraph 3 : The skill in marketingParagraph 4 : The introduction of 4CsParagraph 5 : Consideration of outside environmentReading Task 2: Read the in the passage, and say whether the following statement are T(True) and F(False).1.The main concern in marketing is those who sell your products(F)2.The 4Ps system focus on the customers requirements.(F)3.Putting the 4Ps together wisely to raise the profits is the skill inmarketing. (T)4.Customer needs and wants means to design the products according tothe requirements and the customers. (T)5.To ensure the success of a marketing plan a company should not thinkof the outside environment.(F)3.Practice 1: Match the words on the left in the table below with thecorrect Chinese translation.1.collection -- b. 收集2.package -- i. 包装3.describe -- h. 描述4.output -- g. 输出,产量5.prediction -- j. 预测6.pricing -- f. 定价7.handle -- d. 处理8.satisfy -- e. 满意9.strategy -- c. 策略10.ensure -- a. 保证Practice 2: Complete the following sentences with the words above. Make changes where necessary.1.If you want to ensure that you catch the plane, take a taxi.2.Smith is interested in stamp collection.3.We have worked out a strategy for dealing with this situation.4.The company has tried its best to satisfy the customers’ need.5.Try to describe what happened last night.6.Nowadays the companies are paying more and more attention to thedesign of the package.7.Please tell me how to _handle this problem.8.He made a prediction that his son would surely win the match .9.Whether the pricing is reasonable or not manily depends on thequality of your product.10.The car factory hopes to increase its output next year.Practice 3: Complete the following sentences with the proper forms of the words given in the brackets. Make changes where necessary. One has been done for you as an example.1.—selection1.“Place”refers to the selection (select)of sales channels andtransport arrngements.2.4Ps stand for product, pricing, promotion(promote) and please.3.A company should also consider the outside environment likeeconomic, social(society) and technical factors.4.Antoher factor to consider is the companys’ability(able) to carryout a planned marketing approach.5.They concluded the business with satisfaction (satisfy)Choose appropriate prepositions from the box to complete the following sentences.to for as out on1.The salesmen think hard and work out a clever promotional way.2.Please do the exercises based on the text.3.Convenience refers to delivering the product or service tocustomers.4.Can you tell me what the word “marketing” stands for?5.Customer needs and wants, cost, convenience and communication areknown as 4Cs in marketing mix.IV. Extension activity:The following are steps to occupy the market. Please fill in the flowchart in the correct order. One has been done for you as an example.1.research the market2.find the proper marketing strategies3.negotiate the market deal4.chase the market5.share the market6.expand the market7.control the marketTranslate the following expressions into Chinese.1.learn a lesson 得到教训2.market research 市场调查3.market the products 推销产品4.cultural and religious factors 文化和宗教因素5.translate word for word 逐字翻译6.overlook the fact 忽略事实Word in the following sentences have more than one meaning. Try to guess the meanings, then consult the dictionary and write the Chinese meaning of the underlined word on the line.1.termA. Miss Li used the term “micro-electronic.”术语B. I cannot accept the term of the contract. 条款C. In terms of money we’re rich,but in term of happiness. 在…方面2.priceA.What price are you asking ? 价格B.Before buying the coat,why not price it in other shops? 问价C.The clothes in this shop are priced too high. 标价3.costA.It was sold under cost price 成本B.It cost me a lot of work. 花费C.The ticker cost me forty yuan 花费…4.promoteA.Withina year he was promoted from teller to assistant cashier. 提拔B.How can we promote the sale of this product? 促进k promotes health. 增进5.turnA.Bob turn a blind eye to the “No Parking ”sign 熟视无睹B.The company turned down the suggestion of shorter hours. 拒绝C.Please turn in your report at the end of this week. 上交V. Assignments:a)P120/ Activity 3, P123/ Activity 7b)P1264/ Activity 10, P128/ Practical reading: SalesFigure(activity 16)c)P 1299/ Practical reading: chart (Activity 17)P 132/ Activity20。
英译汉 Unit 9
《商务英语翻译》 （英译汉）
公司简介的概念
公司简介是公司对自身的产品、技术、管理和文化等
各个方面进行自我介绍的说明性文字材料。公司简介 更注重展示公司的形象，它往往是对公司的整体情况 加以综合，进行比较全面系统的介绍。其目的是通过 简介让消费者充分认识和了解公司，增强公司的信誉 度和美誉度，以谋求更加广泛的合作与发展前景。
Our mission is to fight poverty with passion and for lasting results and to help people help themselves and their environment by providing resources, sharing knowledge, building capacity and forging partnerships in the public and private sectors. 我们的使命是通过提供资源、分享知识、练就 本领、在公营和私营领域中结成伙伴关系、战 胜贫穷并争取持久性成果，以及帮助人民自救 和帮助他们改善环境。
公司简介属于“信息+鼓动”类语篇，起着宣传介绍的功能。
公司简介翻译的原则
公司简介的语言特点要求在翻译过程中必须以“信”为前提，以 “简”、“达”为标准，力求“雅”。在从事公司简介汉英翻译 的过程中，要把握真实性、群众性等原则，准确传达信息，并使
之符合对方文化的特点。良好的公司简介翻译可以达到信息的等
（5）公司简介多使用的一些固定句型。 be established...（创建于……） be founded...（创建于……） be incorporated...（合并于……） be involved in...（涉及……） be listed as the...［被列入（跻身于……）］ be located in...［位于（坐落于）……］ be named one of the world’s 100 most recognizable brands in a global name brand list edited by the World Brand Laboratory. （被世界品牌实验室命名为世界最具影响力的100个品牌之一） be ranked...which were the top three（跻身前三甲） manufacture a wide range of...（生产一系列的……）
综合商务英语1(已完成)Unit-9-Companies
CUSTOMERS MAKE MARKETS, AND MARKETS MAKE BUSINESSES.
Word bank about companies
A small/medium/large business A retail/wholesale business A multinational/transnational company Ltd: limited company—shareholders only lose what
they invested if the company goes bankrupt.
Public limited company—the shares can be freely bought and sold.公开股份有限公司；公共有限公司
Private limited company—shares can only be passed to another person if other shareholders agree.私人股 份有限公司，私人有限公司
He announced tough measures to limit the money supply. 他公布了限制货币供应的严厉措施。
In industry, diamond can form a tough, noncorrosive coating for tools. 在工业上，金刚石可以用作工具表面坚固、耐腐蚀的 覆盖层。
A "hostile takeover" allows a bidder to take over a target company whose management is unwilling to agree to a merger or takeover. A takeover is considered "hostile" if the target company's board rejects the offer, and if the bidder continues to pursue it, or the bidder makes the offer directly after having announced its firm intention to make an offer.
Unit 9A(E)
Unit 9New Words1. impose vt. 1. (on) put (a load, or punishment) on把......强加于The judge imposed a fine of $100 on the guilty man.法官判罚那个有罪的人100美元。
2. (on) establish (an additional bill) officially征（税等），处以（罚款、监禁等）The company refused to pay the taxes imposed on them.公司拒绝支付强征的税款。
2. treatment n. 1. the act or way of dealing with a disease 治疗My cold won't respond to treatment. 治疗对我的感冒没有什么作用。
Many patients are not getting the medical treatment they need.许多病人没有得到他们需要的治疗。
2. dealing with 处理；对待All visitors should receive proper treatment. 所有来客都应得到良好的接待。
His treatment of the problem doesn't satisfy his boss. 他对问题的处理没能使他的老板满意。
3. security n. 1. protection 治安保卫strict security measures 严密的安全防卫措施For security reasons the passengers have to be searched.为了确保安全，旅客得接受检查。
The money I've saved is my security against hard times. 我积攒的钱可使我遇难不慌。
Section 9 缩略用语Abbreviations in Business English 商务英语 教学课件
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VI. 讨论评估 Discussion and Assessment
行研究：
• 一是基于问卷调查方式的面谈；二是对优秀语言学习者与 不够成功者进行比较，归纳出GLL的五个特点，即关注语 言形式（language form）、关注交际（communication） 、积极参与任务（active task approach）、意识到学习的 过程（an awareness of the learning process）、能根据 任务需求灵活使用策略（a capacity to the strategies flexibly in accordance with task requirements）等。可见 ，学好商务英语写作是一个循序渐进的过程。首先，要关 注语言形式，如词性变化、词的搭配、时态的选择和语态 的运用；其次，要明确交际的目的，通过分门别类的练习 强化自己的写作功底以适应写作的任务和要求；再次，要 认识到学习商务英语写作并非一朝一夕之事，需要经过一 个逐步提高的过程；最后，在学习过程中要灵活调整自己 的学习策略。
Section 9 缩略用语Abbreviations in Business English
• I. 要点概述Main Points • 1. What is an abbreviation?
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3. How do you use abbreviations?
• In business writing, people use abbreviations very often. Many people also make use of abbreviations when taking notes, and such abbreviations are also used in the footnotes and endnotes of academic writing. When using abbreviations, you need to abbreviate those words that are important and for which not only you can quickly form an abbreviation but also they have been already widely accepted. Knowing the context in which you wrote the word will help you recognize the complete word from its abbreviation. Notice that a full stop is placed after an abbreviation, but not when the full word is used. Sometimes the full stop may be omitted in order to avoid double punctuation. Never begin a sentence with an abbreviation.
新编剑桥商务英语unit-9
To establish and maintain business relationships, promote cooperation, resolve business issues and disputes, and enhance corporate image and brand value.
Psychological tactics and case analysis in business negotiations
• The application of psychological tactics: In business negotiations, the use of psychological tactics has a significant impact on the negotiation results. By understanding the other party's psychology, creating a tense atmosphere, and giving a deadline, one can create psychological pressure on the other party and make decisions that are beneficial to oneself.
• Expanding International Perspective: By learning and mastering Business English, learners can gain a deeper understanding of international business rules and cultural differences, broaden their international perspective, and improve their cross-cultural communication skills.
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➢ exploratory: adj. (of an action) done in order to learn something （指某一措施，举动）探索的；探险的
importance （正式）至上的；最重要的；最高权力的 ➢ diagnostic: adj. of or relating to diagnosing 诊断的 ➢ predict: v. to see or describe (a future happening) in advance
as a result of knowledge, experience, reason, etc. 预言；预测
lost by a small number of votes （指国会席位）以少数选票差距 失败
➢ spurious: adj. 1.not really the product of the time, writer, etc., show or claimed 假的；伪造的；假托的 2. like something else but falsely so 拟似的；假的
➢ Descriptive research: Research designed to
describe characteristics of a population or phenomenon.
➢ Causal research: Research conducted to identify
cause-and-effect relationships among variables.
➢ Concomitant variation: The way in which two
phenomena or events vary together. 相随变量，共变因素
Business School of Nankai University
Text
Marketing research provides information to reduce uncertainty. It helps focus decisionmaking. Sometimes marketing researchers know exactly what their marketing problems are and design careful studies to test specific hypotheses. For example, a soft drink company introducing a new clear cola might want to know whether a gold or silver label would make the packaging more effective. This problem is fully defined and an experiment may be designed to answer the marketing question with little preliminary investigation.
Business School of Nankai University
Glossary
➢ concomitant: adj. fml existing or happening together (with something else) （正式）伴随而来的；并存的；连带的
➢ plurality: n. the state of being plural 复数 ➢ marginal: adj. (of a place (SEAT) in parliament) which may be
➢ pragmatic: adj. dealing with matters in the way that seems best under the actual conditions, rather than following a general principle; practical 实际的；实用主义的
Unit 9 Types of Marketing Research
作者：南开大学商学院 李桂华
Buபைடு நூலகம்iness School of Nankai University
Glossary
➢ hypotheses: n. an idea which is thought suitable to explain the facts about something 假设；假说
➢ descriptive: adj. that describes 叙述的；描写的 ➢ causal: adj. having cause原因的；因果关系的；表示原因或理
由的 ➢ crystallize: v. to (cause to) become clear, settled, or fixed in
Business School of Nankai University
Key Terms and Concepts
➢ Exploratory research: Initial research conducted
to clarify and define the nature of problem.
➢ salient: adj. standing out most noticeably or importantly 显著的； 特出的
➢ alternative: adj. (of 2 things) that may be used, had, done, etc., instead of another; other （两物中）可用来代替另一个的；其他 的
form （使）具体化；使变得明确；定形 ➢ identify: v. to prove or show the identity of 认明；认出 ➢ contemplation: n. the act of thinking deeply and quietly; deep
thought 思考；沉思 ➢ paramount: adj. fml great above all others; highest in power or