Nike Profile
nike分析
Nike旗下知名品牌
耐克旗下知名品牌，第一个是非常适合年轻人休闲群体，有百年运动历史品牌的 匡威。
第二是在运动领域出类拔尖的运动品牌AIR JORDAN， 适合各领域的运动群体。以 篮球最为出名。
市场情况
目前，耐克在北美占有55%市场份额。 • 从市场份额来看，Nike仍是无可争议的运 动品牌 No.1 • 围绕 “联名” 建立起的时尚帝国 • Nike 统领篮球领域，adidas 则稳坐足球宝 座
三、名人
耐克是第一个聘请名人代言进行推广的运 动品牌，事实证明这种营销方式的成功。耐克利 用青少年崇拜、模仿体育明星的心理行为特点， 用乔丹进行广告宣传，创造了营销的奇迹。 1、同代言人一起成长发展 在过去10年里 ，乔丹从体育市场上收入3.5 亿美元，但乔丹效应收益最大的是耐克。 1985年，耐克推出以乔丹命名的子品牌， 每年都推出新款乔丹鞋，从1代到18代，并将继 续。每一双卖出去的乔丹鞋中，乔丹都有一定比 例的提成。
菲尔· 奈特
NIKE这个名字，在西方人的眼光里 很是吉利，易读易记，很能叫得响。耐 克商标象征着希腊胜利女神翅膀的羽毛， 代表着速度，同时也代表着动感和轻柔。 耐克公司的耐克商标，图案是个小钩子， 造型简洁有力，急如闪电，一看就让人 想到使用耐克体育用品后所产生的速度 和爆发力。首次以“耐克”命名的运动 鞋，鞋底有方形凸粒以增强稳定性，鞋 身的两旁有刀形的弯勾，象征女神的翅 膀。
（2）合理规避制造业风险。
（3）拥有更多主动权。 （4）绕过关税壁垒。
（5）积累品牌资本，赢得高附加值。
二、创新
1、技术创新——品牌发展的原动力
耐克非常重视研究开发和技术革 新，雇佣了数百名研究人员，专门从 事研究工作。耐克的产品总是走在鞋 类的前沿。它会针对顾客的潜在需求， 创新更多品种更新功能的产品。 2、概念创新——品牌发展的加速器 耐克认为：一个庞大而有生命力 的市场绝不会只有零星可数种类的产 品，细分产品才能打动市场。 除了主打的慢跑鞋还有跳高鞋、 登山鞋、滑雪鞋、摔跤鞋、自行车鞋、 所有球类运动专用鞋及青年鞋、儿童 鞋、专业运动鞋、业余运动鞋等大量 的细分产品。
耐克公司英文简介ppt
Can You Guass?
KEY DAYS
1962: Philip H. Knight founds Blue Ribbon Sports (BRS) to import Japanese running shoes.
1964: BRS becomes partnership between Knight and William Bowerman
The company profile & history The founders
The headquarters of the compan
The company profile & history
Nike is a major publicly traded sportswear and equipment supplier based in the United States.
Philip Hampson "Phil" Knight (born February 24, 1938) is an American business magnate. He is the cofounder and Chairman of Nike, Inc.
Phil Knight was born February 24, 1938 in Portland, Oregon, the son of a lawyer and future newspaper publisher.
The company is headquartered near Beavenrto , Oregon, which is part of the Portland metropolitan area.
1978: Company changes its name to Nike, Inc.
耐克公司简介(共14篇)
耐克公司简介（共14篇）NIKE公司的简洁介绍NIKE公司总部位于美国俄勒冈州Beaverton，为各类体育运动和健身活动设计及行销运动鞋类、服装、设备和附件，居世界领先地位。
公司成立于1972年,其前身是现任NIKE 总裁菲尔耐特以及在1967年开发的第一款由轻质耐磨尼龙马拉松跑鞋的比尔鲍尔曼教练投资的蓝带体育公司。
在1973年，全美2021米到10000米跑全部记录制造者佩里方庭成为第一个穿NIKE运动鞋的田径运动员。
1978年，NIKE 国际公司正式成立，NIKE鞋也进入加拿大，澳大利亚、欧洲和南美等海外市场，一举成为全球运动产品市场占有率最高的品牌。
NIKE公司从一家生产跑步鞋的小型公司起步，始终致力于创新和设计，不断增加投入，以期生产出能提高运动员表现的产品。
在中国，NIKE早在1994年便与4支甲A足球俱乐部签订赞助协议。
同时，也与男篮，女篮国家队保持亲密地合作关系。
公司还致力于体育明星的培育及青少年参加体育运动的机会。
96-97年NIKE公司全力赞助中国健力宝青年队在巴西的留学。
首次创办3对3篮球赛，NIKE高中男子篮球联赛，耐青少年足球超级杯赛等。
NIKE的口号\\\"Just Do It\\\"和\\\"There\\\\\\'s No Finish Line\\\"便是NIKE所取得的一切成绩的最好证明：胜利永久没有过去式，只是一个将来式。
南通双环经贸进展有限公司于2021年成立于“中国近代第一城”—南通，专业经销世界第一运动品牌“NIKE”（耐克）体育用品的企业，经过8年的不懈努力，是苏北地区最大的NIKE运营商；多年来，双环体育始终秉承“服务制造价值，详情铸造伟业”的经营理念，以动感前卫的店铺形象和专业优质的服务，引领南通广阔运动爱好者领会前沿的运动时尚第2篇：耐克简介耐克（NIKE）公司简介：成立时间：1963 年董事长兼首席执行官：菲尔·奈特耐克公司是在1964 年由美国俄勒冈高校长跑运动员费尔·奈特和他的教练比尔·波曼合伙组成的。
MDM中文版
March 2012 Nike Service Desk
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如何通过MDM设备Nike email
▶ Passcode Lock ▶ 作为一个MDM的member,你会要求去setup一 个passcode.每次turn on和wake up device, 会提示输入passcode.
March 2012 Nike Service Desk
11
如何注册MDM
▶ 通过Nike 电脑access Self Service Portal 1. 在Nike的环境下通过IE打开 . 2. 输入Nike的NT account和password
March 2012 Nike Service Desk
12
如何注册MDM
6
如何检查IOS version
March 2012 Nike Service Desk
▶ 如何检查IOS Version 1. 轻按Setting-General-About,然后拉下到screen后面就能看到Version ▶ The version should be 5.1 or higher ▶ 在update之前,值得去访问以下两个链接以防需要backup 数据.
10
如何remove现有的Nike email account
March 2012 Nike Service Desk
▶ ▶ ▶ ▶ ▶
轻按 Settings app 选择 Mail, Contacts, Calendars 在 Accounts, 选择nike account 拉到list的底部然后按一下Delete Account 再一次轻按 Delete Account去确认
▶ Device 注册 ▶ 如果你已经注册过,你能看到以下的screen,然后选择Add a Phone
耐克LOGO分析
广告戓略
品牌广告
《踢出传奇》主要人物：c罗、德罗巴、卡纳瓦 罗、鲁尼、小罗、罗比尼奥里贝里 《蝎斗》主要人物：罗纳尔多、托蒂 小罗10R任意球戏耍广告 戴维斯、德尼尔森单挑广告 c罗、伊布对决广告
• 耐兊公司拓展市场的首要突破口是青少年市场，这一市场上的消费者 有一些兯同的特征：热爱运劢、崇敬英雄人物，追星意识强烈，希服 叐人重视，思维活跃，想象力丰富幵充满梦想。针对青少年消费者的 这一特征，耐兊相继不一些大名鼎鼎、叐人喜爱的体育明星签约，如 乔丹、巬兊利、阿加西、坎通纳等等，他们成为耐兊广告片中光彩照 人的沟通“主角”。在广告片“谁杀了兔子乔丹”中，迈兊尔。乔丹( 飞人乔丹)呾另一个叐人喜爱的卡通片角色巬格斯•本尼(兔子乔丹)先 后出现在片中。广告开始的镜头是本尼正在地洞中呼呼大睡，突然地 面上传来强烈的振劢，把本尼弄醒了，他爬出洞一看，原来是四个家 伙在玩蓝球，本尼报怨了几旬，但却叐到那些人的攻击，他们把本尼 像球一样在空中抛来抛去，本尼大叨：“这是不我为敌!”这时，飞人 乔丹出现了，前来帮劣他的卡通朊友兔子乔丹一场篮球大戓随即开始 ……在这个电视广告片的画面上，几乎没有出现耐兊产品的“身影” ，没有像其他广告那样宣扬产品、陈述“卖点”，叧是用叐人注目的 飞人乔丹呾兔子本届演绎了一场游戏戒者说是一段故事。此外，90年 代耐兊公司还与门设计推广了一种电脑游戏，让参不者可在游戏中不 球王乔丹一起打篮球。耐兊掌握了十几岁少年厌恶说教、独立意识增 强的特点，充分収挥呾迎合他们的想象力不自我意识，从“乔丹”意 识到“热爱运劢的我”，从“穿着耐兊鞋的乔丹”联想到“穿着耐兊 鞋的我”……在一连串的消费者自我想像、对比中，耐兊公司不其目 标市场的沟通，就自然而然地形成，耐兊品脾形象在潜移默化中深植 在顾客的心里。
赞劣球队 • 足球 荷兮、葡萄牙、巬西、韩国、美国、 澳大利亚、新西兮、斯洛文尼亚、塞尔维亚、 法国、印度、印度尼西亚、泰国、新加坡、马 来西亚、越南、兊罗地亚、土耳其、波兮、乌 兊兮、卡塔尔、沙特阿拉伯
nike经典鞋类产品介绍
起源与设计理念
起源
1982年，nike air force 1诞生于 美国，作为篮球鞋市场的重要产 品，其设计灵感来源于1970年代 的篮球鞋。
设计理念
强调舒适、耐用和时尚，同时注 重篮球运动员的需求，提供出色 的支撑和缓震性能。
款式与颜色选择
款式
nike air force 1有多种款式，包括 低帮、高帮、中帮等，满足不同消费 者的需求。
颜色选择
从经典的白色到各种鲜艳的色彩， nike air force 1有多种颜色可供选择 ，满足不同消费者的个性化需求。
搭配建议与场合适用性
搭配建议
可以搭配牛仔裤、运动裤、短裤等，根据个人喜好和场合选 择合适的搭配。
场合适用性
适合在篮球场、健身房、街头、休闲场合等多种场合穿着， 既适合运动又适合日常穿搭。
03 nike dunk系列
起源与设计理念
起源
Nike Dunk最初设计于1985年，其初衷是为了制作一款更轻盈、更耐用的篮球 鞋。
设计理念
以篮球运动为灵感，强调实用性和舒适性，同时注重时尚元素的融合。
款式与颜色选择
款式
Nike Dunk有多种款式，包括高帮和 低帮，还有各种特别版和联名版。
颜色
总结词
丰富多样、满足不同需求
详细描述
Nike经典鞋类产品线十分丰富，涵盖了篮球鞋、足球鞋、跑步鞋、训练鞋等多个品类。每个系列都有 其独特的设计和功能，以满足不同运动爱好者和消费者的需求。例如，Air Max系列强调缓震和舒适 ，Flyknit系列则注重轻盈和透气。
02 nike air force 1系列
nike经典鞋类产品介绍
目录
• nike经典鞋类产品概述 • nike air force 1系列 • nike dunk系列 • nike air jordan系列 • nike zoom系列
nike公司简介英文
nike公司简介英文nike公司简介英文(一)NIKE, Inc. The Nike "Swoosh" Logo.Type: Public corporationFounded: 1972Headquarters: Beaverton, OregonKey people: Phil Knight, chairman and co-founderMark Parker, CEOBill Bowerman, co-founderIndustry: sporting goodsProducts: Athletic shoes, apparel, sports equipment, accessoriesRevenue: $15.0 billion (FY 20XX)[1]Employees: 26,700 (20XX)Website: nike/Nike, Inc. (Pronounced: NIGH-key) (NYSE: NKE) is a major American manufacturer of athletic shoes, clothing/apparel, and sports equipment. The company takes its name from the Greek goddess of victory, Nike. Nike markets its products under its own brand as well as Air Jordan, Total 90, Nike Golf and Team Starter (among others), as well as under brands of Mason Belmonte subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike has been criticised for the working conditions and production methods in the overseas factories with which it contracts.nike公司简介英文(二)Corporate influenceNikes influences stretch from its production systems to it fashions, while along the way developing technologies. Their advertising campaigns often involve sponsored athletes like Tiger Woods, Ronaldo and Michael Jordan.Nike is also well known for its strong sponsorship agreements with athletes, leagues and federations, as well as many of the worlds top football (soccer) clubs and national teams, including Manchester United, Arsenal, F.C. Basel, Juventus, Clube de Regatasd Flamengo, Steaua Bucuresti, AC Sparta Praha, Red StarBelgrade, Inter Milan, VfL Bochum, VfL Wolfsburg, Hertha BSC Berlin, TSV 1860 Mnchen, Borussia Dortmund, PSV Eindhoven, Valencia C.F., Urawa Red Diamonds, Kaizer Chiefs, Atltico de Madrid, NK Maribor, Celtic, FC Porto, Paris Saint-Germain, Boca Juniors, Corinthians, Brazil, Portugal, the Netherlands, Belgium, Russia, Morocco, India, South Korea, Serbia, Croatia, Turkey, Mexico and the United States mens, womens, and Australia to produce their equipment. On December 23, 2005, Nike signed a 5-year contract (beginning January 1, 20XX) with the India Cricket Team to become their official apparel supplier for $43 million.[1] Nevertheless Nike does not have an India-specific website or any mention of cricket on Nike.TimelineTo meet Wikipedias quality standards, this article or section may require cleanup.Please discuss this issue on the talk page, or replace this tag with a more specific message. Editing help is available.This article has been tagged since September 20XX.nike公司简介英文(三)nike发展史The 1960s* 1964o Phil Knight partners with University of Oregon track coach Bill Bowerman to form Blue Ribbon Sports, a US distributor for Japanese-made Tiger running shoes.The 1970s* 1971o The mark now known as the Swoosh is created by graphic design artist Carolyn Davidson in June. Several weeks later, Jeff Johnson suggests the name "Nike" for the first shoes that will bear the Swoosh mark.* 1972o The first line of Nike footwear is introduced, including the so-called "Moon Shoe" that features a waffle sole, which is distributed to athletes competing in the US Olympic Track Field Trials in Eugene, Ore.* 1972o Romanian tennis star Ilie Nastase becomes the first athlete to sign an endorsement contract with Blue Ribbon Sports to wear its Nike tennis shoes.* 1973o American record-holder Steve Prefontaine becomes the first major track athlete to wear Nike shoes.o 1972 Olympian Jon Anderson (whose father was mayor of Eugene and a friend of Bill Bowerman) wins the Boston Marathon wearing shoes with the Nike Swoosh logo. Nike says "its a turning point in our history, and its not the first inspired by a man from Eugene."( nike/nikebiz/investors/annual_report/ar_02/decade1.html ) * 1974o The Waffle Trainer is introduced, quickly becoming the best-selling training shoe in the U.S.* 1977o Nike print ad with the tag "There is no finish line" is introduced.* 1978o Tennis bad boy John McEnroe is signed by Nike to an endorsement contract.* 1979o Nikes Air technology patented by inventor M. Frank Rudy is introduced in the Tailwind running shoe. Gas-filled plastic membranes are inserted into the sole of running shoes to provide cushioning.The 1980s* 1980o Nike completes an initial public offering of 2,377,000 shares of Class B common stock on December 2.* 1981o BRS, Inc. merges into Nike, Inc. on December 31, and the company officially becomes known as Nike, Inc.* 1982o Dan Wieden and Dave Kennedy start their own advertising agency, Wieden+Kennedy, taking with them the Nike account on April 1. In October, Nike airs its first national television ad during the New York Marathon.* 1982o The Air Force 1 basketball shoe becomes the first Nike court shoe to make use of the Air technology.* 1984o Nike signs Michael Jordan to an endorsement contract. The first model of his signature shoe, the Air Jordan, originally is banned by the NBA, drawing a tremendous amount of publicity. The introduction of the Air Jordan shoe at retail in March 1985 is a key event in Nikes successful development.* 1986o Corporate revenues surpass $1 billion for the first time.+ Nike releases Nike DUNKS a basketball shoe originally worn by Michael Jordan due to the banning of his signature shoe by the NBA.* 1987o The Nike Air Max shoe is introduced, which uses a much larger Air cushioning unit, and for the first time is visible at the side of the midsole. This was the first of many generations of AirMax-branded technologies. A television ad featuring the Beatlessong "Revolution" was the first — and to date the only — time that a song performed by the Beatles was used in a TV ad.* 1988o Nike introduces its "Just Do It" slogan, created by Dan Wieden to unify a new ad campaign.* 1989o Nike begins its Bo Knows ad campaign to support the launch of its cross-training shoe, which becomes a part of the national culture for the next few years.The 1990s* 1990o The first Niketown store opens in downtown Portland.o Nike opens its world headquarters in unincorporated Washington County, just west of Portland, on 74 acres (0.3 km) of land.* 1991o Nike introduces the Air Max 180 with the biggest airsole for that time.* 1993o Nike introduces Reuse-A-Shoe, which collects athletic shoes, separates and grinds them up into Nike Grind, used in the making of athletic courts, tracks and fields.* 1994o Nike wins Advertiser of the Year at the Cannes Advertising Festival.* 1995o Nike signs long-term partnerships with the Brazilian and United States soccer teams, and moves into English football, signing a kit deal with Arsenal.o Nike starts slapping the swoosh on the uniforms of major college football and basketball powers, such as the Miami Hurricanes, Penn State Nittany Lions, Colorado Buffaloes, Florida State Seminoles, Illinois Fighting Illini, Georgia Bulldogs, Syracuse Orange, Duke Blue Devils, Oregon Ducks, USC Trojans, Michigan Wolverines, and later the Ohio State Buckeyes and Washington Huskies, among others.* 1996o Nike signs Tiger Woods soon after he gives up his amateur golf status.o Nike causes controversy with its advertising campaign during the Summer Olympics in Atlanta which features the slogan, "You Dont Win Silver — You Lose Gold." Nikes use of this slogan draws harsh criticism from many sources, including - not surprisingly - several former Olympic silver and bronze medalists.* 1998o After pressure from lobbying groups Nike and other companies publicly disclose their worldwide factory locations, a first for the garment industry.o Phil Knight formally commits Nike to strict standards for manufacturing facilities used by Nike, including: minimum age; air quality; mandatory education programs; expansion of microloan program; factory monitoring; and enhanced transparency of Nikes corporate social responsibility practices.* 1999o Bill Bowerman, co-founder of Nike, dies on Dec. 24 at age 88.The 2000s* 2000o Nike Shox cushioning/support system is introduced, initially worn by Vince Carter and others on the US Olympic basketball team.* 2002o Nike purchases Hurley International, another clothing company for an undisclosed amount.o NikeGO launches, a grassroots initiative to increase physical activity among youths aged 9-15.o Rap star Nelly releases a chart-topping song about Air Force Ones, a brand of Nike shoes.o Nike takes a second attempt to break into the skateboard market with Nike SB, sold only in skateboard shops.* 2003o Nike acquires once-bankrupt rival Converse for $305 million on July 9.o For the first time in the companys history, international sales exceed USA sales, as Nike continues to develop into a global company.o Nike is named "Advertiser of the Year" by the Cannes Advertising Festival, the first company to earn that honor twice (also 1994) in the festivals 50-year history.o Nike signs NBA phenom LeBron James with an unprecedented $87 million shoe contract.* 2004o Phil Knight steps down as CEO and President of Nike, but continues as chairman. Knight is replaced by William D. Perez as CEO of Nike, effective Dec. 28.o Nike creates the Exeter Brands Group, a wholly owned subsidiary for athletic footwear and apparel brands for lower price points. Brands include Starter, Team Starter, Asphalt, Shaq and Dunkman.o Annual revenues exceed $ 12.25 billiono In June, Chinese animator Zhu Zhiqianq, of Xiao Xiao fame, files a lawsuit against Nike for plagiarizing his cartoon stickmen in their commercials. Nike representatives deny the accusations, claiming that the stickman figure lacks originality, and is public domain. Zhu eventually wins the lawsuit, and Nike is ordered to pay $36,000 to the cartoonist. However, in June 20XX, the ruling isoverturned in Chinese court, and Zhu Zhiqianq is ordered to pay Nikes court costs.* 2005o Nike reports annual revenue for fiscal year 2005 (ending May 31) of $13.74 billion, a 12% increase over the previous fiscal year.o Nike comes under fire from independent music fans and apologizes for their use of an easily identifiable Minor Threat album cover slightly modified into a promotional tool for their line of skateboarding shoes.[2]* 20XXo Nike enters the cricket market with a 5-year sponsorship of the Indian Cricket team for US$43m.o William Perez leaves Nike voluntarily on January 23, 20XX. Perez said in the statement that he and Knight "werent entirely aligned on some aspects of how to best lead the companyslong-term growth. It became obvious to me that the long-term interests of the company would be best served by my resignation."o Mark Parker replaces Perez as CEO. Parker, joined Nike in 1979 and is considered the visionary behind the Nike Air franchiseand many other innovations, Nike said, and one of the key executives leading the companys long-term strategic planning.o Nike Inc. filed a patent infringement lawsuit againstAdidas-Salomon AG on February 16 20XX, claiming its archrival makes shoes using elements of Nikes SHOX cushioning technology.o Nike have been threatened with legal action for using Hackney councils logo on a range of sportsware without permission. The council have requested financial compensation to spend on sports development for children in the borough. [3]o Nike reports annual revenue for fiscal year 20XX (ending May 31) of $15 billion.o Nike is boycotted by Zinedine Zidane fans after an advertising compaign with the Italian player Marco Materazzi, who had insulted the French player。
NIKE公司简介
NIKE is a famous brand of sports goods in the world. The company is headquartered in Beaverton, Oregon..
NIKE是全球著名的体育用品品牌,公司总 部位于美国俄勒冈州Beaverton。
The company production of sporting goods: clothing, footwear, cover and contain everything sports equipment and so on
公司生产的体育用品包罗万象： 服装，鞋类，运动器材等等。
In 1963, Bill Bormann and alumni Phil. Knight co founded the a company called "blue ribbon sports company" (blue ribbon sports), the main sports activities.
1963年，比尔·鲍尔曼和 菲尔.奈特共同创立了一 家名为“蓝带体育用品 公司”(Blue Ribbon Sports)的公司，主营体 育用品
• In 1972, Blue Ribbon Companies changed its name to Nike, and began to create their own legend .
1972年，蓝带公司更名为耐克公司，从此开始缔造属于自己的传奇。
The develop of Nike “Swoosh”
Hale Waihona Puke 197119721985
耐克 验货要求
前言通过这手册描述NIKE的品质要求，NIKE也期望他的合作工厂以MQA为中心形成积极的氛围。
目的NIKE（运动鞋）每日验货培训手册的目的：•达成NIKE成品鞋品质要求的共识。
•为NIKE和FHI提供一个标准化培训手册。
•确保每个工厂/NLO’实施一致的品质标准。
MQA任务陈述期望通过生产流程和成品外观的控制，保证每双NIKE鞋子达到或超过消费品质要求。
二、验货工具验货工具：•说明书，SPEC，确认样品鞋，AQL报告和特殊物性报告。
•DI验货报告、验货看板、最近的内部粘着/IDS测试报告和DI印章（亚洲地区文件须统一）。
•直尺、软尺、游标卡尺、不良标签和鞋带分段。
三、验货区验货间须具备以下条件：•光线是非常重要，须为实白日光灯；•在加工线后段（首选）或明亮通风的房间验货；•地点在加工后段附近或临时仓库；•可盛放确认鞋的橱柜；•抽检时须同时检查相关的包装/贴纸/软底贴纸等等。
•桌子足够大可放置指定抽验的鞋子；•验货区不可喧哗。
工作须整洁且不可有车针、剪刀、玻璃制品和其他东西，以防止其掉入内盒内。
•在验货区内不能做修补、清洁和修剪的动作。
验货区不是做清洁、修剪或修整的工作。
鞋子是PASS或是FAIL取决于打开内盒时鞋子的品质状况。
四、DI确实稽查程序•以加工线为单位进行每天的DI；•临时仓库须依加工线和生产日期存放；•须依订单的号码明细和抽验标准进行抽鞋；•每个外箱中抽两双；•每个外箱中随机抽取两双鞋子；验货总双数抽验双数可允许的B品数量1-500200501-12003211201-32005023201-10000803•验货前，陪检须提前填写验货报告内容（如鞋型号码，抽验数量，总件数和总双数）•执行验货。
•验货时发现的不良品须及时填写，不要等到验货完成后才登记不良品。
•DI完成后马上填写验货报告和summary report.•如DI通过，则在正唛的左下角盖“DI PASS”章表明此单已验货完成且符合NIKE的品质标准。
NIKE 球鞋术语大全
(一)一般性脚部与球鞋术语Arch——足弓。
脚掌没有接触到地面的部分。
确切地说就是弓形的跖骨。
Bespoke——定制。
这是一个经常被用到时尚或汽车制造业等工业的专业术语。
一双定制的球鞋通常是为某个人经过精确的细节测量而制造的球鞋。
Dorsum——脚背。
Dorsiflex——脚背曲线。
Insole——内底。
符合鞋楦头底部形状的轻质鞋底。
Lateral——侧面。
脚外侧的边。
Medial——中间。
脚的内侧部位。
Midsole——中底夹层。
在鞋外底和内底之间的层或材料。
在非运动用鞋的中底夹层中一般为皮革或橡胶材料，而现代运动鞋的中底夹层则多采用类似EVA技术的高密度泡沫橡胶材料制成。
Plantar——脚底。
Plantar fasciitis——脚底发炎。
Plantar flex——脚底弯曲。
Toe spring——前端曲率。
当球鞋放在一个水平表面时，鞋底最前段相对于水平面的向上的弯曲曲率或角度。
ThermoPlastic Urethane(TPU)——热电塑料聚氨酯橡胶。
一种能够在一定热度下反复变软或改变的塑胶材料，而在常温下它却可以保持形状不变。
Upper——鞋面。
球鞋覆盖住脚上表面的部分。
过去鞋面通常用皮革或织物制成，而现在更高科技含量的合成纤维织物和材料已经被广泛的应用到鞋面制造工艺中了。
(二)鞋面相关术语Counter——后跟鞋帮。
经常可以在篮球鞋的后跟看到它，起到了为脚的根部提供附加支撑的作用。
它通常被隐藏在球鞋内衬和外部材料之间，不过有的球鞋的后跟鞋帮被设计在外部。
Dynamic-fit sleeve——Dynamic-fit鞋套。
Nike的一种鞋内科技，这种无缝合线的合成弹力纤维鞋套能够将脚完全包裹住，并提供更好的舒适感和支撑性。
Foamposite——Nike的一种鞋面科技，它是由一种基于聚亚安酯的材料制成的。
Full-grain leather——全纹皮革。
全纹皮革是皮革中最耐用的。
Lycra——莱卡(合成弹力纤维)。
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Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. The company was officially established by phil. Knight and bill. Bormann in 1972.In 1973, the long distance record creator Steve. Prefontaine become the first one who wear Nike shoes. In 1978, Nike international company was set up, and advance into overseas market . Nike's profit from $1985 in 13 million to rise to around $1994 in 400 million,which growthed about 30 times .And now Nike has more than 500 locations around the world and offices located in 45 countries outside the United States.
The name"Nike" is just the Greek goddess of victory,which represents victory and luckiness. The Nike logo, most people would call it hook,
actually it's real name is swoosh.It is modelling concise, quick as lightning.It will lets a person think of the speed and power after using the sports products of Nike.The Nike logo symbolizes the wing feathers of Greek victory goddess,stands for the speed, also represents a dynamic and gentle. "Just do it"is the famous brand slogan of Nike.,which stresses young people 's sense of themselves and emphasizes the movement itself.
Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name.
Байду номын сангаас
Nike's success comes from its products,advertisements and spokesman.Taking use of sports star as a brand spokesman is the most powerful weapon of Nike.Nike 's first brand spokesm is Steve Prefontaine ,who is a very powerful running star.The greatest star Jordan is owned by NIKE. What's more,Nike also has a great deal of sports stars ,such as Tiger Woods 、liuxiang 、 Kobe Bryant 、Cristiano Ronaldo、 Yi Jian Lian、Li Na、Ronaldo and so on. "Never stop"is Nike 's corporate culture。knight think, sports has no end, only use the spirit of ''never stop'' and continuous innovation through the enterprise manage-ment, it can regard the "sports, performance, free and easy'' as Nike's brand culture core. "Build a perfect and vigor image of the enter-prise and product" is the Nike's strategic goals. Nike always stand for speed ,explosiveness and victory.