绿色环保标志

BACKGROUND AND HISTORY OF THE GREEN DOTThe Green Dot was established in Germany by Duales System Deutschland, a non-profit organisation, in 1991. It created the Green Dot to finance its activities as a packaging recovery organisation. The Green Dot is a recognised symbol in many European countries (but not the UK) showing that, for such packaging, a financial contribution has been made to a packaging recovery organisation.Such packaging recovery organisations have been set up in accordance with the principles contained in the European Directive on packaging waste as transcribed into its national law. The Green Dot it is not a recycling symbol. Fillers, packers and importers in these countries are able to attach the Green Dot to all packaging once the licence fee has been paid by the respective manufacturer. The fees in these countries are calculated according to the volume, material and weight of the packaging.PRO-Europe the “Packaging Recovery Organisation Europe s.p.r.l” represents many of the organisations involved in packaging recovery. European waste policy must not be allowed to hinder free trade between member states and one important objective of PRO-Europe was to prevent the obstruction of the import/export trade by trying to maintain a single recognisable trade mark throughout Europe. Therefore, the primary target of the European partnership was to award the Green Dot to qualified organisations and to establish it as a European trademark. To achieve this DSD granted PRO-Europe the right to use the mark in the form for a general licence of the entire territory of the European Union. The member states within the European Union which have adopted the Green Dot trademark (as at October 2001) as part of their compliance with the packaging waste directive are the Republic of Ireland, Portugal, Spain, France, Germany, Austria, Belgium, Luxembourg and Sweden.European countries are able to use the Green Dot approach to finance their packaging waste collection systems and reprocessing industries, though each country must comply with their respective interpretation of the Packaging Waste Directive. Therefore the licence fees payable for the use of the Green Dot trademark vary from country to country and according to its packaging waste legislation.THE GREEN DOT IN THE UKIn the UK, Valpak UK Ltd t/a Green Dot Licensing Company is the company vested with the task of managing the Green Dot trademark. It has signed an agreement with PRO-Europe, that places obligations on the Green Dot Licensing Company to comply with trademark laws attached to the Green Dot, police its use, grant User Agreements, ensure the integrity of the mark is protected and that it is not used in any way that is misleading or derogates from its specified meaning in the UK. Although this was previously the responsibility of Repak (the Irish packaging recovery scheme) it made administrative sense for an organisation within the UK such as a major compliance scheme to be dealing with UK businesses’ trademark issues (Repak are based in the Republic of Ireland). Valpak Ltd, the compliance scheme, has set up the Green Dot Licensing Company to operate purely on a non-profit making basis. The running costs will be charged back to businesses using the Green Dot.The Green Dot will not be used as a financing symbol in the UK, nor will businesses in the UK be required to display it on their packaging, nor will it be solely available to Valpak members. In addition, the agreement with Pro-Europe obliges Valpak to grant sub-licenses allowing other Compliance Schemes under the Packaging Regulations to grant User Agreements. Therefore, it is possible to obtain a User Agreement from the same organisation that provides a business with its compliance under the UK packaging regulations.TYPES OF PACKAGINGThe device should be marked on sales and consumer packaging, which includes, but is not limited to, primary and secondary packaging as defined by the Regulations. A directory of those goods and packaging which may not be labelled with the mark by virtue of the packaging type, by virtue of the nature of the packaging material, by virtue of the goods or for any other reasons (e.g. transport packaging, hazardous waste etc) will be held by ourselves. If you have reason to believe that you may fall within this category please consult our website first and make further enquiries through this channel.POSITION AND PROPORTIONSThe Green Dot should be seen and be immediately recognisable by the consumer. In no way may the device be used in a misleading way or be associated with any of the users other commercial activities. It must be:•Visibly part of the sales packaging;•Marked on the front, back, or sides;•Should be in proportion to the pack; and•Should remain visible on the packaging throughout its life, even after being opened. The Dot must stand vertical to the text on the packaging although some packs may not have a standard base and, therefore, the orientation of the text on the side the Dot is marked would dictate the presentation of the Dot.SHAPEThe Green Dot consists of an enclosed circle containing two interlocking arrows following a vertical axis. The contrasting arrow with respect to the background is always on the top and pointing to the right (fig.1).ASSOCIATED TEXT (OPTIONAL)Although it is not mandatory, the only text the Green Dot can have associated with it is "The Green Dot" or “Der Grüne Punkt” (fig. 1).THE ORGINAL GREEN DOTThe "original" Green Dot consists of the following two colours on a white background (fig.1):•The arrow pointing left and on the bottom is the light green Pantone 366C;•The arrow pointing right and on the top is the dark green Pantone 343C; and•The text "The Green Dot" is in Pantone 343C (text optional).Figure 1PERMITED VARIATIONSIt is accepted that for many packs, the introduction of a completely new colour is not always practical or feasible, for example the printing of green onto a cosmetic jar which only had white text on a red background. Therefore, it is not compulsory to use only these two coloursor the associated text. Any two colours can be used. It can even be printed in a single colour on a contrasting background. Using the example of the cosmetic jar above, the Green Dot can be marked as the same colour as the text, where the top contrasting arrow pointing to the right will be white and the bottom arrow will be the same as the red background (fig.2).Figure 2SIZEIn the interests of optimum visibility, it is suggested that the Green Dot should have a minimum diameter of 10mm. For smaller packaging the absolute minimum size tolerated is6mm in diameter.PRINTING METHODSThe Green Dot can be either printed directly on the packaging or printed on a self-adhesive label applied to the pack. Litho, letterpress, silk screen or any other method of printing is acceptable. It can also be printed on the material by stamping. Embossing is not allowed where no one distinct colour is shown.LEGAL BASISThe Green Dot is both registered as a National trademark and as a European trademark. National registrations – 2039593 (classes 01-34) and 1466353 (classes 35-42 ex 37,38 & 41) Also – 1482186, 1482185, 1482184, 1482187 & 1466826.European registrations – 298273 & 197960The Green Dot must not be altered and must be employed in its entirety. Deviation shall require written consent, which will only be given in exceptional circumstances and incur further charges. It must not be supplemented by a text (save for that shown - "The Green Dot" or “Der Grüne Punkt”) or other graphic element. Artwork for the Green Dot is available from our website .。