译林牛津版高中英语必修四Unit1-Language points课件 (共39张PPT)
share vt. 分享、分担；具有相同的 （观点、想法、经历等）
搭配： • share sth. with sb. 同某人分享某物 • share sth. among/between …
将某物平均分给……
e.g. Tom shares a bedroom with his twin brother. The mother was sharing a cake among the children. Jim shares my opinions on human cloning.
8. … with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery. comment n. 评论、意见、评价
vt./vi. 评论
9. We must not fall for this kind of trick! fall for 上……的当，受……的骗
e.g. How can you fall for the words of the door-to-door salesman? 你怎么会受上门推销的人的骗呢？
10. Not all ads play tricks on us though. play tricks/jokes on make fun of/laugh at 欺骗，捉弄
考点回顾
1. A commercial advertisement is one which someone has paid for to promote a product or service.(P2) [考点] 替代词one用来替代前面出现的可数 名词的单数形式，是泛指概念，相当于a(n) +单数名词。 本句中的one相当于a commercial advertisement。
3. A commercial advertisement is one
which someone has paid for to advertise a
product or service. service n. 服务；帮助 常用结构：at your service
听您吩咐、供你差遣或使用 do sb. a service 给某人帮忙 of service 有用的；有帮助的
搭配： • persuade sb. to do sth. persuade sb. into doing sth. 说服某人做某事 • persuade sb. not/out of doing sth. 说服某人不做某事
believe in 相信……的存在，信任/信赖 e.g. I don’t believe in ghosts. I think that stories of ghosts were made up by human beings. 我不相信鬼魂。我认为鬼魂的故事都是人类 编造出来的。 They need a leader they can believe in. 他们需要一个可以信赖的领导。
② such +形容词+不可数名词（或可数 名词的复数）+ that； ③ so +形容词（或副词） + 名词+ that； ④ so + many（或much，few，little） +名词+ that。
e.g. These were such wonderful performances that we were deeply moved. 这些表演非常好，我们都被深深地感动了。 He received so little education that he could not teach such li么小的孩子 都教不了。
【分析】 本句的主体是so ... that结构，在 that引导 的结果状语从句中含有一个宾语从句how many we see and hear in a day，作 realize(vt.)的宾语。 so / such ... that结构用法如下： ① so +形容词+ a(n) +单数可数名词+ that = such + a +形容词+单数可数名词+ that
牛津译林版M4 Unit 1 Advertising----Language points
1.I did some research on advertisements, and have some very important information to share with you. research 在此是名词，“研究，调查” do research on/into … 做有关…… 的研究 e.g. He has carried out extensive范围广泛 的 research into renewable可再生energy sources.
[考点] since常和完成时态一起连用，可作 介词、连词和副词，后接表示时间的名词、 名词短语、从句或单独使用。本句中的 since是介词。
be meant to 旨在，目的是 e.g. What he said at the meeting was meant to make us support his idea. 会议上他说的话是希望我们支持他的观点。
The scholarship is meant to encourage the students to work harder at their lessons. 奖学金应该是用来鼓励学生在学业上更加 努力的。
常用搭配： • make a comment/comments on …
对……评论/评头论足 • no comment 无可奉告 • comment on … 对……评论/评头论足 e.g. It is impolite to comment on others behind their back.背后对他们评头论足是 不礼貌的。
[考例] — There is still a copy of the book in the
library. Will you go and borrow ___? — No, I’d rather buy ___ in the bookstore. A. it; one B. one; one C. one; it D. it; it
5. There are laws to protect people from advertisements that cheat people. protect… from… 防止…； 保护…免受… e.g. People usually wear sunglasses to protect their eyes from the strong sunlight. 人们常常戴太阳镜来保护他们的眼睛免受 强烈太阳光的伤害。
research 作动词，“研究，调查” e.g. They’re researching into ways of improving
people’s diet.他们在研究如何改进人们饮食 的方法。
It is very important for a businessman to research the market.调研市场对一个商人 来说是非常重要的。
[拓展] serve vt. 表示“ 为……服务；接待、招待； 伺候(吃饭)、端(菜);供应(饭菜、酒水等) e.g. Serve the people heart and soul.
全心全意为人民服务。 First come, first served. 先到的先接待。 The restaurant doesn’t serve wine. 这个餐馆不供应白酒。
[点拨] 因为图书馆里只剩下一本同样的书，所以 用it来表示同类同物。而书店里同样的书 应该不止一本，所以用one，泛指某一本， 表示同类异物，故选A。
2. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. (P3)
4. PSAs are often run for free, and are meant to educate people about health, safety or any other problem that affects public welfare. for free 免费 e.g. Each child coming to the bookshop on Children’s Day will get a book for free. 任何一个儿童节那天来书店的小孩都能免 费得到一本书。
2. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. persuade vt. 劝说、说服 e.g. His friends failed to persuade him to go on the outdoor camping trip. 他的朋友们劝他去户外露营，但失败了。
do with … 对付/处置……；与……相处； 忍受…… （多和what连用） e.g. I don’t know what to do with the problem. 我不知道如何处理这个问题。
We are so used to them that we often do not even realize how many we see and hear in a day. (P2) 我们对广告习以为常，以至于不知道 一天中到底见了多少,听了多少。
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译林牛津版高中英语必修四 Unit 1 advertising word power 公开课教学课件 (共34张PPT)
to manage the company.
3) I intended the gift for Tom on
his birthday.
4.Howerer, we still must be aware of the methods used in advertisements to try and sell us things. (L15-16) aware adj. (通常作表语)知道的； 意识到的；觉察到的 be aware of 觉察到， be aware that 意识到， 知道 be aware wh-clause make sb aware of sth 让某人知道/注意到
2. A commercial advertisement is one which someone has paid for to promote a product or service. (L10-11) 1) one + which (that) ; the one + that * The best job is one __________ which/that uses your skills in doing something together with your interest in the subject. * The book is the one ______ that is needed by every student of English.
sales figures
P7 B 1.product
6.market research
2.market share 3.sales figures
4.consumers 5.high quality
译林牛津版高中英语必修四Unit1Reading1(共27张PPT)
Step Two Fast reading
Fast-reading
1 What do advertisements encourage people to do?
To buy a product or service or believe in an idea.
2 What does PSAs stand for?
Commercial Ads Public Service Ads
Aim /purpose To _p_ro__m_o_t_e_ a
_p_r_o_d_u_c_t or service.
To e_d_u_c_a_t_e people about h_e_a_l_t_h_, safety or any other p_r_o_b_l_emwhich affects _p__u_b_l_ic__w_e_l.fare
B. to sell a product or service for free
C. to help sell a product or service or make it more popular
2.What does the advertiser mean by saying “You are proud of your cooking, so shouldn’t you buy the very freshest food?”
B. ads don’t tell the truth and we mustn’t believe them..
C. Some ads offer inaccurate information and we should be careful about them.
Step Seven Summary
译林牛津版高中英语必修4课件 Unit 1 Section Two Reading 1 课件
Homework:
1 Finish the article on Page 95. 2 List the difficult language points on your notebook.
What have we learned today?
We learned something about advertisements.
We should hold a proper attitude towards advertisements and keep our mind clear.
language . • Encourage us to buy a product or service or believe in an idea. Does an ad tell people the complete truth? • Be aware of the skilful methods. • Try not to 4. fall _____ for the trick. • Mean to teach us. • Help us 5._____ lead better lives.
Para.1 brief introduction of ads Para2 What is an ad? Para3 untrue claims about products Para4 Para5 public service ads the advice on ads
Step 5
T or F questions
6. Which of the following topics will be talked about in a public service advertisement ____? D A. A new car factory that will be built in China next year. B. A good harvest of oranges is expected this year. C. Tea will take the place of coffee. D. A paper bag will make your home cleaner.
译林牛津版高中英语必修4课件 Unit 1 Reading 课件
Fast reading Answer the questions in C2.
1. Where are advertiseFra bibliotekents ...?
L7
In newspapers and magazines, on the Internet,radio and television.
2. What is the major distinction between CAs and PSAs? L10-L12 A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare.
Keys: 1. product 2. commercial 3. public service advertisements 4. truth 5. skilful methods 6. cures 7. freshest 8. cooks 9. public 10. nationwide
Guessing True for False T 1. Most people are not aware of how many ads are around them. F 2. Advertisements are always meant to promote a product or service.
牛津译林版高中英语必修四Unit1Advertising-welcome and reading课件
to eduate people about…
Validity
(正确性)
not altogether innocent
to benefit the public, and you can learn a lot
What is NOT the difference between a commercial advertisement and a PSA?
*Commercial advertisements *PSAs / Public service advertisements .
3. What is the major difference between commercial
ads and PSAs?
( A commercial advertisement is one which someone has ) paid for to advertise a product or service.
Conclusion Part 3 (Para.5)
B.We can find ads almost wherever we go.
C. Some information about ads.
Para2. The definition of ads &2 main types Para3. Commercial ads Para4. PSAs
Hot Topic---NCP
新型冠状病毒肺炎 [kɒrənə'vaɪrəs] [njuː'məʊniə] The novel coronavirus pneumonia is spreading all over China from Wuhan.
What does this picture try to tell us?
译林牛津版高中英语必修四Unit1Welcome (共20张PPT)
content of each poster with your
partners.
• What can you see in the picture?
• What can you read on it?
• What does each advertisement try
to tell us?
Poster 1
This poster is a commercial
advertisement. It offers the
Airline service. It uses “I love
to fly with Oxlin Airlines. Taking airlines is a fast way
to get to another place. In this way can much of time be saved.
Poster 4
This poster is targeting
young people especially
girls, because they pay more attention to their
appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.
Earth Day
Ads for sales
Soft shine shampoo
Commercial advertisements
Public service advertisements
Read the instructions and focus on
译林牛津版高中英语必修四Unit1reading2课件 (共30张PPT)
the skillful methods used in ads 意识到在广告中使用的娴熟的方法
13. even if/though 14. be altogether innocent 完全清白的 15. feel pleased with the nice comment对恭维感到满意
Language points
1. wherever; 2. be used to; 3.advertise; 4. persuade; 5. be meant to do; 6. be aware of; 7. fall for; 8. play tricks on; 9. when it comes to
Last week, a beautiful girl from Ji Nan , who was not aware of the danger around her and fell for the driver’s words , was killed.
7.fall for上…的当，对…信以为真
roommates like to play tricks on birthdays. • (4)The teacher asked us not to play tricks on
each other any more. • 短语 • play tricks on sb 对某人耍诡计 • play tricks on friends 和朋友搞恶作剧
(3)Mr white used to live in china, so he is used to Chinese food.
Conclusion: be used to do 被用来做.. be used to (doing) sth 习惯做… used to do 过去/曾经做…
13. even if/though 14. be altogether innocent 完全清白的 15. feel pleased with the nice comment对恭维感到满意
Language points
1. wherever; 2. be used to; 3.advertise; 4. persuade; 5. be meant to do; 6. be aware of; 7. fall for; 8. play tricks on; 9. when it comes to
Last week, a beautiful girl from Ji Nan , who was not aware of the danger around her and fell for the driver’s words , was killed.
7.fall for上…的当，对…信以为真
roommates like to play tricks on birthdays. • (4)The teacher asked us not to play tricks on
each other any more. • 短语 • play tricks on sb 对某人耍诡计 • play tricks on friends 和朋友搞恶作剧
(3)Mr white used to live in china, so he is used to Chinese food.
Conclusion: be used to do 被用来做.. be used to (doing) sth 习惯做… used to do 过去/曾经做…
译林牛津版高中英语必修4课件 Unit 1 workbook 课件
6. in 8. to
zxxk
C1 P92
1. your 2. I did 4. I 5. tomorrow last finished yesterday I haven’t
3. Have you had/Did you have
zx.xk
C1 P92
5. am going 6. Will come
Workbook reading A, P. 94
4. Because it challenges them to improve their English language skills and gives them a chance to win a prize. 5. He or she will receive an award of 2,000 yuan.
Answers for part C (page 96)
1. without glasses 3. 18 5. risks 7. both 2. research 4. glasses 6. many 8. experience
Unit 1 workbook 课件
1.a.am not used to b. be used for c. used to 2.a.affected b. effect(s) 3.a.pleasure b. pleased c.pleasant
1. share 2. fall for 3. cured 4. persuade 5. promoting 6. encouraged 7. follows 8. aims at / aimed at
Workbook reading B, P. 95 1. Aims 3. example 5. make 2. aware 4. without 6. Results
zxxk
C1 P92
1. your 2. I did 4. I 5. tomorrow last finished yesterday I haven’t
3. Have you had/Did you have
zx.xk
C1 P92
5. am going 6. Will come
Workbook reading A, P. 94
4. Because it challenges them to improve their English language skills and gives them a chance to win a prize. 5. He or she will receive an award of 2,000 yuan.
Answers for part C (page 96)
1. without glasses 3. 18 5. risks 7. both 2. research 4. glasses 6. many 8. experience
Unit 1 workbook 课件
1.a.am not used to b. be used for c. used to 2.a.affected b. effect(s) 3.a.pleasure b. pleased c.pleasant
1. share 2. fall for 3. cured 4. persuade 5. promoting 6. encouraged 7. follows 8. aims at / aimed at
Workbook reading B, P. 95 1. Aims 3. example 5. make 2. aware 4. without 6. Results
译林牛津版高中英语必修四Unit1Welcome(共32张PPT)
Fast-reading
1. What do ads try to persuade people to do? To buy a product or service, or to believe in an idea.
2. What does PSA stand for?
Public service advertisement.
Poster 1
This poster is a commercial advertisement. It offers the airline service. It uses “I love to fly with Oxlin Airlines”. Taking airlines is a fast way to get to another place. In this way much of time can be saved.
Read the third part Public service advertisements again and answer the questions.
1. What is the subject of this part?
PSAs use some of the same methods, but they are made to serve the public.
4. When did China begin a nationwide public service advertising campaign?
In 1996.
5. Why should we follow the advice in PSAs?
Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.
2018-2019学年高中英语牛津译林版必修四课件：Unit 1 Section Ⅳ Languag
Ⅱ.拓展词汇 根据词性和汉语提示，写出下列单词。 1． amazed adj.大为惊奇→amazing adj.令人惊诧的→amaze vt.使大为惊奇
senior 2．
adj.(高中或大学)毕业年级的； 级别(或地位)高的 n.高年级学生，
毕业班学生；上司；年纪较长的人；级别较高的人→junior adj.初级的，资历较 浅的 n.资历较浅的人 3． design vt.& n．设计→designer n．设计者，设计师
8．People who stay more than two years in the job receive a special bonus ． 9．I'm amazed at his speed of working. 10．He designed a new plan for the project.
The students majoringy people used our product last year. 去年有四倍之多的人使用了我 们的产品。 倍数＋as...＋ as...结构。 science are four times as many as those who major in arts. 专业是理科的学生是专 业为文科的学生的四倍。
Unit 1 Advertising Section Ⅳ Language points(Ⅱ)
(Word power，Grammar and usage & Task)
[语 言 基 础 自 测]
Ⅰ.单词拼写 根据汉语或首字母提示，写出下列单词。 1．Her latest purchase (购买的东西)was a long black coat. 2．Within the last 10 years，both sales and profits have multiplied 加)． 3．He can update (提供最新信息)us on the latest developments. 4． This chapter will consider several important aspects process. (方面)of the teaching (成倍增