浅析中小企业文化建设 (2)

1 摘 要 文化是企业经营发展的一种重要的手段，也是企业发展的一种基本理念。在现代经济发展越来越快的今天，所有的企业都会面临巨大的机遇和挑战。那么如何在这样激烈的竞争中获得有利的竞争位置，那就看谁能在企业文化建设中做的更好，更科学。纵观我国成功的企业，像阿里巴巴，腾讯，海尔，华润等企业都有着自己的成功的企业文化。而非常优秀的企业文化能够让一个企业拥有很强的凝聚力，能让员工有很强烈的归属感和忠诚度。能够把企业与员工紧密的相连在一起，拥有共同的目标，并为之奋斗。这样的企业文化可以为企业的发展带来巨大的推动力,使企业能够在竞争中获得更好的经济效益。但是中小企业很多就是在企业文化建设的缺失，他们不同于大型的企业，在资源、人员各个方面都会低于大型企业。因此，中小企业要从企业战略上制定与实施，使企业从上级到下级不断的提升自己的文化竞争力，从而提高企业的文化建设。 关键词：中小企业；文化建设；作用；问题与原因；对策与建议

ABSTRACT

Nterprise culture is an important means of business development, but also a basic concept of enterprise development. Today, with the rapid development of modern economy, all the enterprises will be faced with great opportunities and challenges. So how to get a favorable competitive position in such a fierce competition, it is to see who can do better in the construction of enterprise culture, more scientific. Throughout China's successful companies, such as Alibaba, Tencent, Haier, Huarun and other enterprises have their own successful corporate culture. And very good corporate culture can make a business has a strong cohesion, so that employees have a strong sense of belonging and loyalty. To be able to put the enterprise and staff closely linked together, have a common goal, and strive for it. Such corporate culture can bring great impetus to the development of enterprises, Enable enterprises to obtain better economic benefits in the competition. However, many small and medium-sized enterprises in the construction of corporate culture is missing, they are different from large enterprises, in all aspects of resources, personnel will be lower than large enterprises. Therefore, the small and medium-sized enterprises should be formulated and implemented from the enterprise strategy, so that enterprises from higher to lower continuously enhance their cultural competitiveness, thereby enhancing the cultural construction of enterprises. Key words: Small and medium-sized enterprises; Cultural construction; Role; Problems and causes; Countermeasures and Suggestions 1

目 录 1 绪论 ...................................................................... 1 1.1 研究背景与意义 ...................................................... 1 1.2 国外研究现状 ........................................................ 1 1.3 国内研究现状 ........................................................ 2 1.4 研究方法 ............................................................ 3 1.4.1 比较法 ..................................................... 3 1.4.2 调查法 ..................................................... 3 1.4.3 文献分析法 ................................................. 3 1.4.4 辩证的分析方法 ............................................. 3 2 企业文化的理论基础 ........................................................ 3 2.1 企业文化的概念 ...................................................... 3 2.2 企业文化的特点 ...................................................... 3 2.2.1 企业文化是现今非常先进的一种管理理念 ....................... 4 2.2.2 企业文化是企业的宝贵财富 ................................... 4 2.2.3 企业文化是一种相对稳定的概念 ............................... 4 3 企业文化建设的作用 ........................................................ 4 3.1 企业文化具有指导作用 ................................................ 4 3.2 企业文化具有激励员工的作用 .......................................... 4 3.3 企业文化具有约束的功能 .............................................. 5 3.4 企业文化具有凝聚的作用 .............................................. 5 4 中小企业文化建设存在的问题与原因 .......................................... 5 4.1 中小企业文化建设过程中存在的问题 .................................... 6 4.1.1 企业文化模仿太严重，没有自己的企业文化 ..................... 6 4.1.2 企业目光短浅，没有长期的战略计划 ........................... 6 4.1.3 企业文化建设太过于形式化 ................................... 6 4.2 中小企业文化建设存在问题的的原因分析 ................................ 7 4.2.1 企业家的文化上限限制了企业的发展 ........................... 7 4.2.2 缺少正确的理论指导 ......................................... 7 4.2.3 企业文化建设不能及时作出调整 ............................... 7 5 企业文文化发展的对策与建议 ................................................ 7 5.1 要能正确的理解和认识企业文化的战略 .................................. 7 5.2 要注重以人为本 ...................................................... 8 5.3 制定合理可行的企业文化战略目标 ...................................... 9 5.4 实施企业文化战略 .................................................... 9 结 论....................................................................... 9 致谢........................................................................ 10 参考文献 .................................................................... 10