商务英语课程教案
ＸＸ大学 教 案
2011 —2012 学年 第 1 学期 课程名称 商务英语 课程类别 必修课 学时/学分 48/3 授课专业 财务管理 班级 09财务管理1,2,3,4,5,6 使用教材 商务英语 阮绩智编 开课单位 经济管理学院 授课教师 商务英语 课程教案
授课方式 理论课√ 讨论课√ 实践课□ 习题课□ 其他： 课时 安排 2 学时 课次 1 授课题目（教学章、节或主题）： 课程介绍 教学目的和要求（分掌握、理解、了解三个层次）： 课程教学目的及要求：该课程主要培养学生在涉外商务活动中用英语交际的
能力。具体的说，要求学生能熟练运用英语处理日常事务，比如熟练掌握商务信函、询价与报价、包装与运输、投诉与理赔、电子商务等方面内容的商务英语，提高商务英语听、说、读、写的能力。 教学重点：Course description and objective; Course requirement and assessment 。 教 学 进 程 方法及手段 教师自我介绍（5分钟） 教学大纲与课程介绍（60分钟）：教学目标、课程内容、教材、教学方法、教学要求、测评方法、成绩评定等。 商务英语材料阅读：How to learn business English well?（15分钟） 提问（5分钟） 课堂讨论 (5分钟)
PPT演示 提问和讨论
思考题、讨论题、作业： What is business English? What are the main contents of this course? How to learn business English well?
教学后记： 在课程介绍基础上，让学生初步接触有关商务英语阅读材料，目的是激发学生学习此门课程的兴趣。
商务英语 课程教案 授课方式 理论课√ 讨论课√ 实践课□ 习题课□ 其他： 课时 安排 2 学时 课次 2 授课题目（教学章、节或主题）： Unit 1 Applying for a job 教学目的和要求（分掌握、理解、了解三个层次）： 掌握求职与面试的常用语;理解申请工作的准备要点;了解一般的面试礼仪.
教学重点：求职与面试的常用语。 教学难点：用英语介绍个人履历。 教 学 进 程 方法及手段 引入新课(5分钟)：Learning objectives: Preparing for a job interview; talking about educational background, experiences and special skills; writing a curriculum vitae and a letter of application 讲授新课（50分钟）：Listening task: The job interview. Speaking task Reading task: How to make your job interview successful 课堂练习（30分钟）：Answer questions to listening task. Speaking task: dialogue (practice dialogue in pairs) 课堂小结（5分钟）： Sentence patterns about applying for a job(see page 15)
PPT演示 提问和讨论 思考题、讨论题、作业： 1. 熟记有关申请工作的句型和词汇； 2. 成功面试的要点有哪些（presentation practice）
教学后记：
商务英语 课程教案 授课方式 理论课√ 讨论课√ 实践课□ 习题课□ 其他： 课时 安排 2 学时 课次 3 授课题目（教学章、节或主题）： Unit 1 Applying for a job：writing task Unit 2 Companies 教学目的和要求（分掌握、理解、了解三个层次）： 掌握求职信和简历的写作要求，理解写作格式，了解公司组织结构
教学重点：求职信和简历的写作。 教学难点：公司组织结构。 教 学 进 程 方法及手段 引入新课(5分钟)：The importance of c.v for you to apply a job 讲授新课(60分钟)： 1. The components of Curriculum vitae :basic personal information;job objective;education;work experience;social practice special skills;hobbies 2. The main parts of application 3. Companies listening task: Burger King ;ACT System Corporation 课堂练习(20分钟)： Answer questions for listening task (Page 23) 课堂小结(5分钟)： Organization of companies
PPT演示 提问和讨论
思考题、讨论题、作业： Write C.v and application letters
教学后记：
商务英语 课程教案 授课方式 理论课√ 讨论课√ 实践课□ 习题课□ 其他： 课时 安排 2 学时 课次 4 授课题目（教学章、节或主题）： Unit 2 Companies 教学目的和要求（分掌握、理解、了解三个层次）： 掌握介绍公司的常用语，理解商务报告的写作步骤；了解荷兰皇家壳牌集团
教学重点：撰写商务报告。教学难点：商务报告格式与用语
教 学 进 程 方法及手段 引入新课(5分钟)：List a few famous companies in the world 讲授新课(60分钟)： Reading task: The Royal Dutch/shell/ Group Writing task: reports writing:some basic steps 课堂练习(20分钟)： 有关商务报告的汉译英练习（P41） 课堂小结(5分钟)： 回顾关于公司方面的专门词汇
PPT演示 提问和讨论
思考题、讨论题、作业： Writing practice:P34 .1 教学后记： 商务英语 课程教案 授课方式 理论课√ 讨论课√ 实践课□ 习题课□ 其他： 课时 安排 2 学时 课次 5 授课题目（教学章、节或主题）： Unit 3 Business calls 教学目的和要求（分掌握、理解、了解三个层次）： 掌握商务电话常用语,理解商务电话的重要性，了解用英语打电话的注意事项
教学重点：商务电话常用语；教学难点：如何接听商务电话
教 学 进 程 方法及手段 引入新课（5分钟）：Introduction of learning objectives of this unit 讲授新课（60分钟）：Listening task: telephone manners Reading task: marketing yourself: telephone skills(18 tips) 课堂练习（20分钟）：Answer questions for listening task Speaking task: practice in pairs 课堂小结（5分钟）：商务电话常用语
PPT演示 WORD文档演示 提问和讨论 思考题、讨论题、作业：(page 50) Which do you think are five most important tips? Which of the tips do you disagree with? Why?
教学后记：
商务英语 课程教案 授课方式 理论课√ 讨论课√ 实践课□ 习题课□ 其他： 课时 安排 2 学时 课次 6 授课题目（教学章、节或主题）： Unit 3 Business calls: writing task;Unit 4 business travel 教学目的和要求（分掌握、理解、了解三个层次）： 掌握备忘录的写作，理解商务旅行常用语句，了解国际旅行礼仪。
教学重点：备忘录的写作；教学难点：商务旅行常用语
教 学 进 程 方法及手段 引入新课（5分钟）： The purposes of the memos 讲授新课（60分钟）： Writing task:memo:the general format,messages,tone,guidelines Listening task:travelling smart 课堂练习（20分钟）：Answer questions for listening task Speaking task:practice in pairs 课堂小结（5分钟）：Review useful sentence patterns in business travel
PPT演示 提问和讨论
思考题、讨论题、作业： 1. what would happen to business travel with the advancements in technology? 2. when can business travel be avoided and how?
教学后记：
商务英语 课程教案
《商务英语》授课教案.doc
《商务英语》授课教案《商务英语》授课教案Task AssignmentLearning MaterialsDiscussi on:1・ What information should be included in a product presentation?2. How to make an effective product presentation in a very formal way?ModelA Prospect on Promoting Online Educational Facilities[Dexter 一a teaching consultant, Lucky, Ella and Fiona 一audience from public community]Hello, every on e! Tm Dexter, a teaching con suitant from New Century Teaching Groups ・Based on Shanghai Industry and Commerce Foreign Languages Colleges, our New Century Education and Research Network (NCERN) is offering a completely new form of education for our students, through computers and internet technology. Students are not waiting for formal classes to begin to get information or become knowledgeable about a subject. They are no longer passively learning from the teachers, but acquiring knowledge of their in terest through the network ・ This form of educati on has greatly in spired the student.And here I present you those major functions of our Online Educational and Training Center.If you want to exchange latest information of your majors, you can visit the site of . Maybe you will learn a lot from others there in addition・ China laid・off workers also get a good chanee to improve their level of study. Long-distance education has brought them a bright future ・And through increasing number of students are using the NCERN to acquire the latest information of their majors. The in ternet has become an effective channel between school authority and students・ In that way, our prospect on studying within an online educational facilities becomes into reality.For further information, you can con tact me by email or cell phone ・Dexter@ or139********** respectively.The rest time will be left for Q&A. Any questions for reference?Lucky: Whafs the long-distance education on earth?Dexter:OK! Thafs the question basic of the Basics・ It's a teaching method that enables a teacher to carry out the real-time teaching far away with the help of the network andtelecommunication technology. You can even share the teaching of the professors in our College outside Shanghai. Sound great?Lucky: Of course, thafs nice..・Ella: I have a questio n. For those students who can not study on a fixed schedule, how to meet their teaching semesters and credit courses?Dexter:Well, with online education, our long-distance teaching facilities are just created to suits those students with unfixed studying hours・ It just provides them with enough flexibility. Fiona: How about the communication and interactions between teachers and students? Or how to solve this problem?Dexter:The same as in the classroom, teachers and students can communicate with Ianguages and images promptly. This is called the net school.Fiona: Can I acquire the same degree as the students in the school if I can complete my studies? Dexter:Yes, it can save time and money, so it5s especially appropriate for adult further education ・Ella: Bring me to listen to a lesson next time, and I want to experience the advantages, too. (all laughing)Dexter:Do you want to join us?Ella: I am almost convinced by your remarks・ Haha..・How to Create a Product PresentationOutline of the Product PresentationThe following is a basic outline for a product presentation・ You will note that the maximum number of slides is twenty. Most sales calls allow 30 minutes for the formal presentation, at two minutes a slide, fifteen slides is the appropriate number. It is important to keep your presentation precise otherwise your point will be drowned out in detail・1) Introduction ・ This is normally just a title slide where the speaker introduces themselves, and the point of the product presentation・ This is where you want to hook your audienee and tell them what is in it for them・ If you are not going to be giving the presentation you may want to have a note slide with the point on it. (1-2 slides)2) Agenda ・ An agenda is optional, but provides you with an your opportunity to tell your audience what you are going to cover in your presentation・ It avoids people asking questions early in the presentation about material you will be covering later. (1 slide)3) Company Information ・ This is a way to establish credibility and to make the audience feel comfortable with your company ・ Ways to do this in elude customer lists, high-profile executives or advisors, information on funding (if a private company), awards and major milestones・ Don't spend too much time on this, you don*t want your audienee falling asleep・ In fact, in my more recent presentations I have moved this to the back, after I have the audience's attentio n.4) Positioning ・ Successful products have a unique technology or positioning that sets them apart from other products on the market. You want to introduce this aspect of your product up front to let your audience know how your product is different and why they should listen to the rest of your presentation. Use this as an attention getter. This should be done in terms of the problem that they have and that you are solving with your product. Be sure to present this in terms of your audience and their pain. Performing a positioning exercise prior to building your presentation is very helpful. This part of your presentation must be very crisp and to the point. (1-5 slides)5) Product description ・ Clearly describe your product in terms that your audience will understand・ It may be helpful to have a chart with the product components・ You want to give the audience a frame of referenee for the features and benefits that they are going to see・ You also want them to know how your product fits into their existing environment・ Show how the product in terfaces with other products or systems they may be using ・(1・2 slides)6) Clearly articulated benefits as they relate to your target audience - You can use a features and benefits list or just walk through the features and benefits・ Whatever you do, do not forget the benefits! They may be obvious to you because you live and breath the product, but your audience should have them clearly called out and they must relate to their needs・(1・ 5 slides)7) Examples/successes - At this point in the presentation your audience should be familiar with your product and why it is different and better. In order to drive this point home use examples of how your product is being used and how customers have benefited from the product. (1-3 slides)8) Closing argument - This is your opportunity for a 'call to action*. You want summarize your product presentation, reiterate the point of the presentation, and ask your audience to do something, if that is the point of your presentation・Other Important PointsUse ExamplesUse examples whenever possible・ Examples help to illustrate your points and provide a frame of referenee for those people in your audience that don't already have one・SimplifyKeep slides as simple as possible・ Lots of text on a slide makes it difficult to read and it loses its impact. Make sure the slides will be readable from the back of the room・ If you are not giving the presentation, you may feel compelled to add more text to the slides - provide speaker's notes in stead ・If you are using PowerPoint, don't get carried away with colors and many different transitions・Pick a format and stick with it so that you don't draw attention away from your subject.One of the most effective presentations that I ever saw was done with a single clip art picture in the middle of each slide・ The picture makes a point without drawing attention away from the speaker.Easy-to-Read FontsA san-serif font (a font that does not have the little lines at the top and bottom, as in the headings of this document) is easier to read for bullets on slides・StyleA presentation that uses the default PowerPoint fonts and lots of different primary colors looks like a presentation that was slapped together with little thought Not everyone is a graphic artist, but you can learn some basic principles and apply them to your slides・ Below are a few key points, but be sure to read Robin William's The Non-Designer's Design Book for more tips.Use a presentation template and then use the colors from the template (or ones in the same family) for all charts and graphs・Use alignment carefully・ If your template is left or right aligned, use that alignment throughout the presentation・Remove harsh lines. Powerpoint always puts a dark line around any box that you draw・These lines make the drawings look crude and harsh・ By removing the lines your eye focuses more on the content of the box rather than the boxes themselves・ Additional lines and arrows don't have to be dark either, try making them thicker and lighter so that they don*t drawattention away from the point of the slide・Provide Speaker's NotesIn order to keep the bullets on your slides concise; you may want to consider providing speaker notes to people that may be giving your presentation・ If you do provide speakers notes, keep them short and concise and use bullets to make it easy to read・ Remember that the more text you put on the speaker's notes, the less likely the speaker is to read it before the presentation. I can't tell you how many times I have seen a presentation where the speaker says, 1 think this slide is trying to say...*・ Both the speaker and the marketing group that provides the presentation look bad・If you are using PowerPoint, print the slides with the speaker's notes so that the presenter does not get the notes out of sync with the presentation・Provide HandoutsYou will probably handout copies of the slides・ It is always nice to print the slides in a format where there is room for the audience to take notes・You may want to use handouts in addition to providing copies of the slides・ Often, to keep slides simple, you may compromise the ability for the viewer to use it as a referenee later or you may have charts or back-up information that has too much detail to include in your presentation・ In these cases it may help to include handouts and refer to them during your prese ntation ・Use Themes for Group PresentationsIf there are a group of people presenting it is helpful to use a theme and weave it throughout all the presentations. This provides a sense of cohesiveness to the entire presentation・A good agenda is an important part of group presentations. You want to introduce all the speakers and let the audience know the topic each speaker will be discussing・Mark ConfidentialIf the presentation is confidential, don't forget to mark it confidential. Slides often get copied at customer sites and can easily end up in your competitors' hands.When You are the PresenterPractice your presentation. No one ever has the time to do it, but even if you are used to winging presentations, the following are the benefits of practice:1) Your pitch will be more powerful, polished, and professional2) You are more likely to accomplish your objective3) You look betterThere is nothing worse then watching a presenter bring up a slide and then try to interpret it as if this is the first time they are seeing it. The slides are to support your presentation. I will often give the presentation to a practice audience within the company first before giving it to an external audienee. You will get some great suggestions from people who have a slightly different perspective・ This is especially true if you can give your pitch to a different department. I have found that giving a product presentation to the engineering group will provide some great insights ・ Before you give your presentation to a practice audience, be sure to go over the "Points to Consider** above with your audienee so that they understand your objective, target audience, and that target audience's perspective・Additionally you should add slides that talk specifically to your audience・ Identify the issues and problems that they are dealing with or tell them about how their competition is doing something・Then show them how your product will provide them with a competitive advantage ・Other helpful hints:Use gestures to make things visual and clear.Use an expressive voice to emphasize points and show your enthusiasm for your product.Always stand, even when you are talking to a small audience・ Standing projects more energy ・Use highlights or colors on charts to emphasize an important point. (Though don't over use this, and don't use red unless you want to set off alarms.)Use controversy ・ It is sometimes useful to start your presentation with a con troversial statement to grab your audience, attention.Use metaphors to help with visualization.Make sure you have a smooth verbal transition between slides for a very polished presentation. (This is where the practice really pays off.)。
商务英语口语教案
商务英语口语教案一、教学目标1. 知识目标：（1）掌握商务英语口语的基本表达方式；（2）了解商务场景中的常用词汇和短语；（3）熟悉商务英语口语的交流技巧。
2. 能力目标：（1）能够用英语进行商务场景的简单交流；（2）能够运用所学知识进行商务洽谈和沟通；（3）提高商务英语听说能力和口语表达能力。
3. 情感目标：（1）激发学生学习商务英语的兴趣；（2）培养学生的团队合作意识和沟通能力；（3）提高学生对商务英语口语应用的自信心。
二、教学内容1. 商务英语口语的基本表达方式；2. 商务场景中的常用词汇和短语；3. 商务英语口语的交流技巧；4. 商务洽谈和沟通的基本技巧；5. 商务英语口语应用实例。
三、教学方法1. 情境教学法：通过模拟商务场景，让学生在实际情境中学习和应用商务英语口语；2. 互动教学法：采用小组讨论、角色扮演等形式，引导学生积极参与课堂互动，提高口语表达能力；3. 任务型教学法：设计商务英语口语任务，让学生在完成任务的过程中巩固所学知识；4. 视听教学法：利用多媒体教学资源，为学生提供真实的商务英语口语材料，增强学生的听说能力。
四、教学步骤1. 导入：介绍商务英语口语的重要性，激发学生的学习兴趣；2. 讲解：讲解商务英语口语的基本表达方式和商务场景中的常用词汇短语；3. 实践：分组进行商务场景的角色扮演，让学生在实际情境中运用所学知识；4. 互动：组织小组讨论，让学生分享学习心得和经验，互相交流；5. 总结：对本节课的内容进行回顾和总结，布置课后作业。
五、课后作业1. 复习本节课所学的商务英语口语表达方式和词汇短语；2. 结合所学知识，模拟商务场景进行口语练习；3. 收集商务英语口语的相关资料，进行拓展学习；六、教学评价1. 平时成绩：观察学生在课堂上的参与程度、口语表达能力和任务完成情况，给予相应的评价。
2. 课后作业：检查学生完成的课后作业，评估其复习和应用所学知识的能力。
3. 口语测试：组织商务英语口语测试，评估学生在实际场景中的口语表达水平。
课程名称∶商务英语
课程名称:商务英语教案(1)QUOTATIONS, OFFERS ANDCOUNTER-OFFERSLearning ObjectivesAfter learning this chapter, the students should be familiar with1.How to make offers and counter-offers2.How to write business messages in a proper way3.Making suggestions of other opportunities to do business General ideasAn offer of goods is usually made either by way of advertisements, circulars and letters or in reply to enquiries. This is the first step in business negotiation.In response to an enquiry, quotations may be sent. A satisfactory quotation will include the following:a. An expression of thanks for the enquiry.b. Details of prices, discounts and terms of paymentc. A statement or clear indication of what the pricescover(e.g. freight and insurance, etc.).d. An undertaking as to date of delivery or time of shipment.e. The period for which the quotation is valid.It will conclude with an expression of hope that the quotation will be accepted.A firm offer is a promise to sell goods at a stated price,usually within a stated period of time. It must be clear, definite, complete and final.In making a firm offer, mention should be made of the time of shipment and the mode of payment desired; in addition, an exact description of the goods should be given and, if possible, pattern or sample sent.It is to be noted that unlike a quotation, a firm offer , although not a, contractual obligation cannot be withdrawn by the seller within its validity. It is the buyer’s option to accept or reject or counter-offer during the validity period. If the buyer accepts, then it is a contractual obligation. So no reputable seller would risk his reputation by withdrawing his offer before the stated or agreed time.When a buyer rejects a quotation or other offer, he should write and thank the seller for his trouble and explain the reason for rejection. Not to do so would show a lack of courtesy.The letter of rejection should cover the following points. It should:a. Thank the seller for his offer.b. Express regret at inability to accept.c. Make a counter-offer if, in the circumstances, it is appropriate.d. Suggest other opportunities to do business together.Business terms1.specific enquiry 具体询盘2.firm offer 实盘3.contractual obligation 合同规定的义务4.validity period 有效期5.financial standing 资信状况6.business status 业务状况7.allowance 折扣，限额8.specialize in9.in compliance with 10.confidential11.individual items 12.counter-offer 还盘Useful Expressions1.To acquaint you with the light industrial goods we handle, we aresending you, by separate airmail, several pamphlets for your reference.2.We regret to inform you that we are not in a position to cover yourneed for the said goods. Once our supplies are replenished, we shall be only too pleased to revert to this matter.3.As the goods of your specifications are in short supply, we intend tofurnish you with our (commodity) as a substitute, which is of good quality and very close to your specifications but will be offered at a more favourable price.4.We do not see any advantage in your quotations, and would like toknow whether you have any better value to offer.5.We desire to call your attention to our special offer. Your will readilyunderstand that this offer is good only for acceptance reaching us before the end of January 19‥. In view of the heavy demand for line,we advise you to send orders as soon as possible.6.As requested by you some time ago, we take pleasure in making youthe following offer, which is subject to your acceptance within 7 days.7.We regret that it is impossible to accept your counter-offer, even tomeet you halfway; the price of raw material has advanced 20% and we shall shortly be issuing an advanced price-list.8.Although we are anxious to open up business with you, we regret thatit is impossible for us to allow the reduction asked for, because we have already cut our prices to the lowest point after closely examining our cost calculations.9.We enclose our order, but must point out that the falling market herewill leave us little or no margin of profit. We must ask you for a better price in respect of future supplies.10.W hile thanking you for your order, we have to explain that supplies ofraw materials are becoming more and more difficult to obtain, and we have no alternative but to decline your order.Translation1．我方相信我方的产品价格具有竞争力，将会受到欧洲客户的欢迎。
商务英语项目化教学优秀教案
商务英语项目化教学优秀教案教案标题：商务英语项目化教学优秀教案教案目标：通过项目化教学的方式，提高学生在商务英语领域的语言能力和实际运用能力，培养学生的团队合作和解决问题的能力，使学生能够在商务环境中自信地运用英语进行交流和沟通。
教学内容：商务英语项目化教学的教学内容可以包括但不限于以下方面：1. 商务英语基础知识：商务英语词汇、商务英语语法、商务英语写作等。
2. 商务沟通技巧：商务会议的主持和参与、商务谈判的技巧、商务演讲等。
3. 商务文化和礼仪：商务礼仪、跨文化沟通等。
教学步骤：1. 引入阶段：- 引入商务英语项目化教学的概念和目标，激发学生的学习兴趣。
- 通过展示商务英语实际应用场景的案例，引发学生对商务英语学习的需求和动机。
2. 项目设计阶段：- 将学生分成小组，每个小组负责一个商务英语项目，如模拟商务会议、商务谈判等。
- 指导学生进行项目需求分析和项目计划制定，明确项目目标和任务分工。
3. 学习阶段：- 提供商务英语相关的教材和资源，引导学生进行自主学习。
- 定期组织商务英语知识和技能的讲解和练习，帮助学生掌握必要的语言和技巧。
4. 实践阶段：- 学生根据项目计划进行实践活动，如模拟商务会议、商务谈判等。
- 教师充当指导者的角色，提供必要的指导和反馈，帮助学生解决问题和改进表现。
5. 总结阶段：- 学生小组进行项目成果展示和总结，分享项目经验和心得体会。
- 教师对学生的表现进行评价和反馈，鼓励学生的努力并提出改进建议。
教学评估：教学评估可以包括但不限于以下方式：1. 项目成果评估：评估学生的项目成果，包括商务英语语言能力、沟通能力和解决问题能力等方面。
2. 学生自评和互评：学生对自己和小组成员的表现进行自我评价和互评，提供改进建议。
3. 教师评估和反馈：教师对学生的表现进行评估和反馈，鼓励学生的努力并提供进一步指导。
教学资源：为了支持商务英语项目化教学，可以准备以下教学资源：1. 商务英语教材和参考书籍。
商务英语阅读教学大纲教案2
《商务英语》教学大纲教案课程名称：商务英语阅读英文名称：Business Reading II课程代码：课程类别：专业必修课学分学时数：2学分，36学时（理论讲授24学时，课堂讨论及问题解析 12学时）适用专业：外国语学院商务英语本科修（制）订人：一、课程的性质和目的一、课程的性质和目的（一）课程性质商务阅读是商务英语本科教学计划中一门重要的专业基础课。
本课程所选用的内容均来自世界范围内权威英文报刊杂志，内容新颖，且具有鲜明的时效性和实用性, 内容涉及国际营销、国际金融、国际会计、国际审计等众多领域。
课程还注重讲授商务专业知识及商务英语语言特色、词汇特殊意义以及表达特点。
要求学生掌握商务英语语言特点，能够理解、掌握和运用一些常见的经贸术语和经贸方面的知识，并且提高搜索和查阅工具书以获得解决理解问题所需的各种信息的商务英语运用能力。
（二）课程目的本课程主要培养学生的阅读理解能力、细致观察语言的能力、以正常的速度和快速阅读的能力、吸收语言知识和文化背景知识的能力、通过阅读获取信息的能力。
同时本课程还以培养阅读兴趣、提高阅读技能、养成阅读习惯和扩大词汇量作为目标。
二、教学内容、重（难）点、教学要求及学时分配第一章Roles of International Organizations in the Global Economy （6学时：课堂重点讲授4学时，讨论 2学时）讲授内容：11. 全球化的成因，经济全球化对国家经济发展的正负面影响。
2. 国际组织与经济全球化之间的关系。
3. WTO、WB、IMF三大国际经济组织在全球经济中分别扮演的角色及三者之间的区别与联系。
重点：理解经济全球化对于全球经济发展的影响；相关经贸词汇的理解、记忆和运用。
难点：三大国际经济贸易组织彼此的联系与区别。
第二章Is Trade Good for America（4学时：理论讲授2学时，课堂讨论及问题解析2学时）讲授内容：1.绝对优势与比较优势，国际贸易的好处是基于比较优势而不是绝对优势。
商务英语综合教程2电子版教案
商务英语综合教程2电子版教案教案标题：商务英语综合教程2电子版教案教案概述：本教案旨在为商务英语综合教程2电子版的教学提供专业的建议和指导。
通过本教案的实施，学生将能够提高商务英语听、说、读、写的能力，并且掌握相关商务英语词汇和表达方式，为今后的商务沟通和职业发展打下坚实的基础。
教学目标：1. 提高学生的商务英语听力和口语交流能力；2. 培养学生的商务英语阅读和写作能力；3. 掌握商务英语中常用的词汇和表达方式；4. 培养学生的商务沟通能力和职业素养。
教学重点：1. 商务英语听力和口语交流；2. 商务英语阅读和写作；3. 商务英语词汇和表达方式。
教学内容和安排：本教案建议按照以下内容和安排进行教学：第一课：商务英语概述1. 导入：介绍商务英语的定义和重要性；2. 教学内容：商务英语的特点、应用场景和学习方法；3. 活动：分组讨论商务英语的应用场景，并进行角色扮演练习；4. 总结：总结商务英语的学习重点和方法。
第二课：商务英语听力训练1. 导入：复习商务英语的基本词汇和表达方式；2. 教学内容：商务英语听力技巧和常见场景的听力练习；3. 活动：分组进行商务英语听力练习，并进行听后讨论；4. 总结：总结商务英语听力技巧和常见场景。
第三课：商务英语口语交流1. 导入：复习商务英语的口语表达方式；2. 教学内容：商务英语口语交流技巧和常见场景的口语练习；3. 活动：分组进行商务英语口语练习，并进行角色扮演练习；4. 总结：总结商务英语口语交流技巧和常见场景。
第四课：商务英语阅读和写作1. 导入：复习商务英语的阅读和写作技巧；2. 教学内容：商务英语阅读和写作的常见场景和技巧；3. 活动：分组进行商务英语阅读和写作练习，并进行互评；4. 总结：总结商务英语阅读和写作的技巧和常见场景。
第五课：商务英语词汇和表达方式1. 导入：复习商务英语常用词汇和表达方式；2. 教学内容：商务英语常用词汇和表达方式的扩充和应用；3. 活动：进行商务英语词汇和表达方式的练习和应用；4. 总结：总结商务英语常用词汇和表达方式的扩充和应用。
【原创】第二册-职通商务英语-综合教程-全书教案.docx
综合英语（2）课程教案教学目的、要求：课程总目标：培养学习者在商务场景中使用英语语言知识和商务知识的技能，使学习者能够完成具体商务任务，成为适应社会需要的应用型涉外商务工作者。
单元教学目标：1. Gain a basic knowledge about international business2.Be familiar with the format of faxe gerunds and infinitives4.Be able to express their ideas about making business appointments教学重点:New Words and ExpressionsReading: What Is "International Business?Business Writing: Business FaxListening and Speaking: Rescheduling business Appointments教学难点：Difficult sentences in readingWhat is international business?Gerunds and infinitivesThe classifications of international business教学方法和手段：采用课堂快速阅读和课后自主精读相结合的方式。
在协调发展学牛的英语听说读写能的基础上，突出学生阅读能力。
教学方法设计：采用“自主精读”、“课堂快读J “协作学习,零多种学习方式交互的学习方法。
教学分组：在自愿的基础上，将学生分组进行课堂讨论。
教学条件：Computer assisted learning； Place of the class： Language laboratory补充资料：International Business Etiquette and MannersAppearance•Business suit and tie are appropriate in all major cities. Wear dark colored business suits in classic colors of gray and navy. For an important formal meeting, choose a white dress shirt, for less formal a light blue shirt will still give you a conservative appearance.•Women should wear a suit or dress with jacket in major cities・ Wearing classic clothing and classic colors of navy, gray, ivory, and white will ensure you give a confident and conservative appearance.教学内容及过程：Teaching Procedures：l st_4th period*Lead-in:p-1Activity 1: work in pairs. Talk about the international business activities shown in the pictures below.Activity 2: work in pairs. Discuss what type of international business the following organizations or enterprises are engaged in.Activity 3: work in pairs, and discuss the following questions.a.what caused international business?b.In what aspects can we fined the impact of business globalization?c.What is the greatest contribution foreign investment makes to a country?*Before-reading:p. 3 Before you read, discuss the following questions.1.What is international business in your opinion?2.How does international business benefit us?• While-reading:Difficult words:portfolioset of investments （eg stocks and shares） owned by a person, bank, etc （个人、银彳亍等所有的）投资组合（如债券和股票）：My stockbroker manages my portfolio for me.我的证券经纪人替我管理投资纽合.* [attrib作定语]portfolio management投资组合管理subsidiaryZ7 subsidiary thing, esp a business company 附属事物;（尤指）附属公司.en trepreneurperson who starts or organizes a commercial enterprise, esp one involving financial risk 企业家（尤指涉及财务风险的）:He would not have succeeded in such a risky business if he had not been such a clever entrepreneur.假若他不是那麽楮明强干的企业家，就不会在这样冒险的事业中取得成功globalization （UK USUALLY -isation）the increase of trade around the world, especially by large companies producing and trading goods in many different countries:We must take advantage of the increased globalization of the commodity trading business.Difficult sentences:Part I1.In its purist definition, international business is described as any business activity that crosses national boundaries. 国际贸易最原始的含义是指一切跨越国界的商务活动。
教案大学商务英语视听说1
一、课程基本信息课程名称：大学商务英语视听说1授课班级：XX级XX班授课教师：XXX授课时间：XX周二、教学目标1. 知识目标：（1）掌握商务英语听说的基本技巧；（2）了解商务英语口语的常用表达方式；（3）熟悉商务场景中的常用词汇和短语。
2. 能力目标：（1）提高学生的商务英语听说能力；（2）培养学生运用英语进行商务交流的能力；（3）增强学生的跨文化交际意识。
3. 素质目标：（1）培养学生的团队协作精神；（2）提高学生的自主学习能力；（3）增强学生的创新意识和实践能力。
三、教学内容1. 商务英语听说的基本技巧（1）听力理解技巧：预测、抓关键词、归纳总结等；（2）口语表达技巧：语音语调、语速、语法、词汇等；（3）商务场景下的沟通技巧。
2. 商务英语口语常用表达方式（1）自我介绍；（2）商务场合的寒暄；（3）商务会议、谈判、电话沟通等场景下的常用表达。
3. 商务英语常用词汇和短语（1）商务场景中的常用词汇；（2）商务英语中的常用短语和句型。
四、教学方法1. 讲授法：教师通过讲解，帮助学生掌握商务英语听说的基本技巧和常用表达方式；2. 案例分析法：通过分析实际商务场景中的对话，让学生了解商务英语口语的表达方式；3. 角色扮演法：让学生分组进行角色扮演，提高学生的实际商务沟通能力；4. 小组讨论法：引导学生围绕特定话题进行讨论，培养学生的团队协作精神；5. 课后自主学习：布置课后作业，要求学生通过查阅资料、观看视频等方式，巩固所学知识。
五、教学进度安排第1周：商务英语听说的基本技巧第2周：商务英语口语常用表达方式第3周：商务英语常用词汇和短语第4周：商务场景下的沟通技巧第5周：角色扮演第6周：小组讨论第7周：课程总结与评估六、教学评价1. 课堂表现：包括学生的出勤、参与度、合作精神等；2. 课后作业：检查学生的课后学习效果；3. 角色扮演和小组讨论：评估学生的实际商务沟通能力；4. 期末考试：测试学生的商务英语听说能力。
商务英语教案中职
商务英语教案中职【篇一：实用商务英语全套教案(学习中)】目录第一版块：介绍自己、他人、公司及产品第1知识点：正确使用称呼和常见的英文名 2－5 第2知识点：常见的国家和城市6－7 第3知识点：介绍公司部门和职务8 第4知识点：介绍自己以及询问他人的基本信息 9－12 第5知识点：介绍他人及请求他人介绍自己 13－14第6知识点：简单的寒暄语15 第7知识点：如何交换信息16 第8知识点：介绍美的微波炉制造有限公司 17－19第9知识点：介绍产品20－22 第10知识点：产品咨询23－24 第11知识点：订货与接单25 第12知识点：讨价还价26－27 第13知识点：支付期限和方式28 第14知识点：交货期29－30 第15知识点：sales review and forecasts31－33 第16知识点：客服（complainingapologizing） 34－35第二板块：电话英语第1知识点：接听电话36－37 第2知识点：拨打电话38－39 第3知识点：约客户及变更见面事宜40－45第三板块：简单的商务信函和英文简历第1知识点：商务信函的一般要素46－47 第2知识点：商务信函或e-mail三部曲48－49 第3知识点：英文简历50－51第四板块：日常交往常用英语（根据授课进度灵活安排）第1知识点：共同话题52－53 第2知识点：情景英语54-55 第3知识点：接待英语56－58 附：英文歌曲歌词59－61a communication skills course for business english实用商务英语教程第一版块：介绍自己、他人、公司及产品第1知识点：正确使用称呼和常见的英文名英语姓名介绍英语名字( first name )在前，姓( last name/ family name/ surname)在后 for example：john smithpeter brownalice green (名姓) (名姓)(名姓) which is his first name/last name/family name/surname？正确称呼的4条原则（1）正式、表示尊敬的称呼男：mr.+ family name——王先生女：mrs./ms+ family name——李太太/李小姐 mrs. 和 ms. 的区别（2）熟人之间非正式的称呼——直呼其名 john, peter, alice（3）不知对方姓名时用sir或madam称呼表示尊敬for example：excuse me, sir, can you tell me how to get to the closest post office?（4）对于一些有学术头衔或职务的人，通常称作dr. brown, professor black, president bush 注意：一切以英语习惯为主，不能死套原则较常见的英文名字英语姓名（男）英语姓名（女）部分男性英文名字详细介绍一、alexander在英国，最常用的男性名字中排名第十八。
商务英语函电教案
商务英语函电教案一、教学目标1、学生能够理解和掌握商务英语函电的基本概念和写作技巧。
2、学生能够运用所学知识撰写基本的商务英语函电。
3、学生能够了解商务英语函电的礼仪和规范。
4、学生能够掌握商务英语函电的沟通技巧。
二、教学内容1、商务英语函电的基本概念和写作技巧。
2、商务英语函电的礼仪和规范。
3、商务英语函电的沟通技巧。
4、实例分析。
三、教学步骤Step 1:导入课程（5分钟）1、提问：你们知道什么是商务英语函电吗？它在我们日常的商务活动中扮演着什么样的角色？2、引导学生思考并回答问题。
3、介绍课程目标，让学生了解本节课的学习内容。
Step 2:学习商务英语函电的基本概念和写作技巧（15分钟）1、讲解商务英语函电的定义、特点和作用。
2、通过实例，讲解商务英语函电的基本结构和写作技巧。
3、引导学生做笔记，强调重点内容和难点。
Step 3:学习商务英语函电的礼仪和规范（15分钟）1、讲解商务英语函电的礼仪和规范，包括称呼、开头和结尾的礼貌用语、正文的逻辑性和清晰度等。
2、通过实例，让学生了解如何在实际写作中运用礼仪和规范。
3、引导学生做笔记，强调重点内容和难点。
Step 4:学习商务英语函电的沟通技巧（15分钟）1、讲解商务英语函电的沟通技巧，包括如何表达清晰、如何运用礼貌用语、如何处理复杂问题等。
2、通过实例，让学生了解如何在实际沟通中运用沟通技巧。
3、引导学生做笔记，强调重点内容和难点。
Step 5:实例分析（15分钟）1、提供一份实际的商务英语函电，让学生了解实际写作中的运用。
2、学生分组讨论，分析实例中的结构和语言特点，以及礼仪和规范的使用。
3、小组代表汇报讨论结果，全班交流分享。
4、教师点评，强调重点内容和难点。
商务英语函电翻译在全球化日益深入的今天，商务英语函电翻译已经成为国际间沟通与合作的重要桥梁。
它以简洁明了的行文风格和规范正式的用语，为各国间的商业交流和商务活动提供了便利。
商务英语函电翻译概述商务英语函电翻译是指在不同国家和地区之间进行商务交流时，将英文商务信函、文件、合同等翻译成目标语言，以确保信息准确、及时、有效地传递。