牛津译林版高中英语必修四《Unit 1 Advertising》Reading 教案 2
矿产资源开发利用方案编写内容要求及审查大纲
矿产资源开发利用方案编写内容要求及《矿产资源开发利用方案》审查大纲一、概述
㈠矿区位置、隶属关系和企业性质。
如为改扩建矿山, 应说明矿山现状、
特点及存在的主要问题。
㈡编制依据
(1简述项目前期工作进展情况及与有关方面对项目的意向性协议情况。
(2 列出开发利用方案编制所依据的主要基础性资料的名称。
如经储量管理部门认定的矿区地质勘探报告、选矿试验报告、加工利用试验报告、工程地质初评资料、矿区水文资料和供水资料等。
对改、扩建矿山应有生产实际资料, 如矿山总平面现状图、矿床开拓系统图、采场现状图和主要采选设备清单等。
二、矿产品需求现状和预测
㈠该矿产在国内需求情况和市场供应情况
1、矿产品现状及加工利用趋向。
2、国内近、远期的需求量及主要销向预测。
㈡产品价格分析
1、国内矿产品价格现状。
2、矿产品价格稳定性及变化趋势。
三、矿产资源概况
㈠矿区总体概况
1、矿区总体规划情况。
2、矿区矿产资源概况。
3、该设计与矿区总体开发的关系。
㈡该设计项目的资源概况
1、矿床地质及构造特征。
2、矿床开采技术条件及水文地质条件。
牛津译林版 必修四 Reading unit1 Advertisements(共37张PPT)
Suppose your father is a smoker. What will you do after seeing this picture?
I will persuade my father not to smoke. I will persuade my father out of smoking.
summary
说服某人做某事 给某人治好 … 治愈…的疗法 对某事做出评价 使某人/某物受益 得益于… 对…有益处 为了…的利益 促销，推销某物 旨在做某事 意识到，明白
使某人意识到
persuade sb. to do sth. cure sb. of … a cure for … comment on sth. benefit sb./sth. benefit from… be of benefit to … for the benefit of … promote sth. be meant to be aware of make sb. aware of
What is the supermarket doing?
The supermarket is promoting its products.
promote
① to give sb. a higher position or rank
② to help the progress of ③ to help to organize and
The letter wa_s__m_e_a_n_t_t_o_ prove that no_t_a_l_l____ ads are false. I wrote a letter to my friend in order to prove that some ads are true. .
译林牛津版高中英语必修四 Unit 1 Advertising reading Word power(共15张PPT)
Verb
health week hero nation danger help mix interest enjoy attract
healthy weekly heroic national dangerous helpful mixed interesting enjoyable attractive
Unit 1 Advertising
Reading Advertisements
Word power
Review
be used to doing do research on persuade sb. to do run for free be meant to aim to protect sb. from (doing) sth be aware of even if/though fool sb into doing be proud of feel pleased with fall for fall behind 习惯于做… 做研究、调查 劝服某人做… 免费投放 目的是，皆在 目的是，皆在 保护…，不受…之害 意识到… 即使,虽然 欺骗某人做… 为…骄傲 对…满意 上…当 落后
Review
to educate PSAs are used___________(educate) us lead better lives. using We are used to _________(use) chopsticks. on how to improve English. I have done some research____ persuasion After a little _________(persuade) , he agreed to come. accepting I tried to persuade my friends into _________(accept) him. accept I managed to persuade my friends to _______(accept) him. to persuade We are meant___________(persuade) them to obey the rules. meaningful What a ___________(mean) experience. All of PASs aim to benefit _______(beneficial) the public safety The police aim to keep the _______(safe) of the public. effects Advertisements have key ______(affect) on our lives. various There are _______(variety) types of PSAs. concerns Do you have any particular _________(concern) today.
【教案】译林牛津版模块四Unit 1 Advertising Reading
Unit 1 AdvertisingReading: AdvertisementTeaching Aims:●To learn more about advertisements●To learn how to read a expository writing●To read the passage Advertisements and complete related answers●To improve their reading comprehension skill by fullyparticipating in all activitiesTeaching Key Points & Teaching Difficulties:◆How to improve their reading ability through teaching activities◆How to let them gain some insight into advertisements and helpthem deal with advertisements in their daily life◆The usages of some key wordsTeaching Procedure:Step One: Leading-inT: (Greet the students as usual)In the last lesson we discussed fouradvertisements and talked about their effects on us. Today wewill go on to learn more about ads by reading a passage calledAdvertisements. Please look at the title and tell me:What might be talked about in the article?Ss: … (Any possible answers are acceptable)(This step is to help them predict the contents of the passagewhich is of great help to improving their reading comprehensionability)Step Two: Reading ComprehensionT: Very Good! Now let’s read the article to check whether your prediction is correct or not. First of all, please open your bookto page 2. Go through the questions in part A first and then readthe text silently to find the answers to the three questions:1)What do ads try to persuade people to do?2)What does PSA stand for?3)What do PSAs aim to do?(Remind students to use skimming and scanning skills to focus onand identify the information needed to answer these questions.Let them pay attention to the three subtitles in the passage whichcan help them find the information they want. )Ss: … (Encourage them to give their answers in their own words.)Suggested Answers:1)To buy a product service or service, or to believe in an idea.2)Public service advertisements3)They aim to teach us and help us lead better lives.T: Wonderful! Since we read the article once, I think you can ageneral idea of the passage. But if you want to get a betterunderstanding of the article, you should read an article severaltimes. So please look at Part C1 on page 4. Do the true and falseexercise.Part C1:●Most people are not aware of how many ads are around them.●Advertisements are always meant to promote a product orservice.●PSAs are only found in newspapers and on TV.●PSAs and commercial ads use some of the same methods.●Commercial ads often give us valuable information about how tolive our lives.●An ad warning people against smoking is an example of a PSA. Ss: … (Ask them finished it individually)Suggested Answers:1. T2. F3. F4. T5. F6. TT: Great! Now I think most of you have got a better understanding of the article. Next let’s go on to do the exercise in Part C2. Please go over the article again and answer the following questions.Part C2:●Where are advertisements usually found?●What is the major distinction between commercialadvertisements and PSAs?●Why are some of the advertisements clever according to thearticle?●When did China begin a nationwide public serviceadvertising campaign?●Why should we follow the advice in PSAs?Step Three: Reading StrategyT: Now you have read the article twice. I think most of you have no difficulty in understanding it. Yet different types of passagesrequire different reading strategy. The article we have learnt is anexpository writing. Then:Do you know how to read an expository article?Ss: No.T: Ok. Please read the reading strategy on page 3 and try to answer the two questions:1)What is expository writing meant to do?2)What is its basic format?Ss: …(Remind them to concentrate on the letters in bold )Possible Answers:1)It is meant to introduce you to basic information on a topic.2)It usually follows the basic format: introduction of the subject,examples and facts that develop or support the idea,conclusion.T: Good! If you read expository writing in future, remember to use what you have learnt today. It will help you get a good understanding of the passage and improve your reading ability.That’s all for the reading. If you have any problem, please point it out and ask me for help.(Give explanations if necessary and ask them complete the left exercises after class.)The Keys to Part D:1.h2.c3.b4.d5.f6.g7.e8.aThe Keys to Part E:1.dealing withments3.promote4.fool5.even if6.cheated7.campaigns8.benefitStep Four: Post-reading DiscussionT: Well done! Last but not least, work in pairs and discuss these questions with your partner.1)What are the differences between commercial ads and publicservice ads?2)Do you think young people are easily persuaded by ads? Why orwhy not?3)What is the best PSA you have ever seen? Why do you think itis impressive?(This serves as a consolidating exercise for students to practise their spoken English. Encourage them to discuss freely and bravely in English and later ask some students to express themselves.)Step Five: Homeworkto complete the remaining exercises on Page 4 and 5.to do parts A1 and A2 on Page 90 in Workbook。
牛津译林版必修四 Unit1 Advertising reading(共22张PPT)
a subject
introduction of subject supporting details
conclusion
Consolidation Title 1. _A_d_v_er_t_is_e_m_e_nts
Introduction
of subject （para1).
Ads are an 2._im__p_o_r_t_a_n_t_ part of our lives.
Para 4 The advice on ads
Para 5
Public service ads
T or F Questions
1 Advertisements are found in many places.
not only
2 PSAs a.
aware of social problems.things that cost much.
What have we learned today?
1.We've learned how to read expository writing. 2.We've learned something about two kinds of ads, commercial ads and PSAs . 3.We've known the advantages and disadvantages of ads now.
What do these ads have in common? They are all Commercial Ads.
Enjoy some other pictures
What similarities do these ads have?
高中英语 牛津译林版高一模块4 Unit 1 Advertising reading：advertisements(共18张PPT)
: I suppose so，but the consumers _t_ry__to__p_e_r_s_u_a_d_e_t_h_e__T_V___s_ta_t_io__n_n_o_t_t_o____
Task 3:Revision of language points
persuade
V. persuade sb. into doing =talk sb. into doing persuade sb. to do; persuade sb not to do/
persuade sb out of doing Pay attention: try to persuade sb. to do/into doing
_C_o_m__m__e_rc_i_a_l ads sometimes do not tell people the complete truth. PSAs are _m__e_a_n_t to educate the public. Tቤተ መጻሕፍቲ ባይዱey aim to teach us and _h_e_lp_us lead better lives
Lead in
The commercial advertisements try to promote _p_r_o_d_u_c_t_s_o_r_s_e_r_v_i_c_e_s_.
The public service advertisements are meant to _e_d__u_c_a_te__t_h_e_p__u_b_li_c_.
牛津译林版 必修四 unit 1Reading Advertisements(共25张PPT)
2. One grocery tells customers: You are proud of your cooking, so shouldn’t buy the very freshest food?
You may make a mental connection with the food in the grocery.
Advertisements
1. What is an ad?
Supporting details 2. Does an advertisement
(Para 2-4)
tell people the complete truth?
3. public service
advertisements
Conclusion
some of the same methods. T
5. Commercial ads can often give us
valuable information about how to
live our lives.
F
6. An ad warning people against
smoking is an example of PSA. T
In fact: it never says that this grocery has the freshest food.
We must not fall for this kind of trick.
Part 2 paragraph 4
1. Do all ads play tricks on us? Why ?
3.The aim of ads (commercial ads and PSAs)
译林牛津版高中英语模块四Unit1AdvertisingReading1课件
3.Which of the following advertisements is different from the others?
Step Four Reading for details
Further Reading
1 Advertisements are found in many places.
not only 2 PSAs are only found in newspapers.
Not all 3 All advertisements tell the complete truth.
people
against
smokPiSnAg sis
an
example
of
a
Step Five
Comparative Reading
Comparative Reading
Task: try to find the similarities and differences between commercial advertisements and public service advertisements.
PSAs
“Yes to life, no to drugs” “Knowledge changes life” “Project Hope — schooling every child” “Smoking is committing a suicide slowly”
Step Six Consolidation
A. Since you are good at cooking, you needn’t buy the very freshest food.
牛津译林版 必修四 Reading unit1 Advertisements(共26张PPT)
Detailed-reading
2. Some of the advertisements are clever because ______. A. they don’t tell the complete truth to customers although they don’t lie B. they use the most beautiful language and images C. they are made so beautiful and can be found almost everywhere D. they don’t tell lies directly to the customers
same methods. Public service advertisements
F 5. Commercial ads can give us valuable
information about how to live our lives.
T 6. An ad warning people against smoking is
Expository writing is meant to introduce you to basic information on a topic.
Fast-reading
Ads
_In_t_ro_d__u_c_ti_o_n_ of ads Introduction
SuWbhtaittlaen1ad is
❖Form groups of 4.
❖Finish off an expository passage with the help of facts and examples given to you.
译林牛津高一英语必修四Unit1readingAdvertisement课件
grocery
Are all ads play tricks on us?
Public service advertisements
What do PSAs aim to do?
beneficial
Public service advertisements
similarities differences
attractive pictures and clever language
free or not Purpose
Validity
Example
commerical ads PSAs
译林牛津高一英语必修 四
Unit1readingAdvertise ment课件
1
2
3
4
skimmi ng
scannin g
summar y
homewo rk
Skimming
1.What kind of article does this passage belong to? A. News report B. Argumentative writing （议论文） C. Expository writing （说明文） D. Practical writing （应用文）
to try and sell us things
Does an ad tell people the complete truth?
What are their ad declares?
Bright-teeth fights bad breath!
高中英语 Unit1 AdvertisingReading(1)优质课件 牛津译林版必修4
•People learning a lot by following the advice they give
Homework
Finish C1, C2, and D on page 4
Enjoy a group of pictures
Enjoy your music, Enjoy your Sony!
Shoes can fly! So do your dreams!
Sedal Shampoo Everything is possible!
Commercial advertisements
In 1996. 3. Where are advertisements usually found?
They are usually found in newspapers and magazines, on the Internet, radio and television.
Careful reading:
PSAs
Earth Day Say ‘No’ to Drugs
Prediction:
What may be talked about in this expository writing?
advertisements
Reading strategy: reading expository writing
_D_e_fi_n_it_io_n_ persuade people to buy a product or
service, or to believe in an idea.
Types/ 4 Commercial
Public service
categories __a_d_v_er_t_is_e_m_e_n_t_s ___ advertisements