牛津译林版高中英语必修四《Unit 1 Advertising》Project 教案 3
牛津译林版高中英语必修四课题：M4Unit1 Project 第10 课时总10 课时Teaching Procedures;Step 1: Lead-in1. Ask Ss to work in group of four and each student should find the general idea of each paragraph and tell his group member.2. Ask Ss to report their resulta) Para one: the definition of an ad campaignb) Para two: the target audience and how to determine the target audience.c) Para three: what the ad campaign saysd) Para four: how to reach the target audienceStep 2 : Reading1. Structure of this passagea) introduction of subjectb) supporting detailsc) conclusion2. More questions to understand this passage1) What do you know about an ad campaign?2) What must you keep in mind when you start a successful advertising campaign?3) Why do you need to research your audience?4) What is important when you are planning an ad campaign?5) What should your advertising campaign be based on?3. Use the same way to read the other article. Following questions will help you to understand it better.1)Why is anti-smoking chosen as the subject of the ad campaign?2)What is the main aim of the anti-smoking campaign?3)How can high-school teenagers be convinced not to start smoking? Step 3: Language focus:1. build—built---buil t①建立，创立：build a nation 建立一个国家built a successful business out of their corner grocery store.从他们街道拐角的杂货店创办了一家成功的公司②监督：命令、资助或监督…的建设：The administration built several new housing projects.行政部门资助了好几幢新楼的建筑项目We are building socialism with the Chinese characters.2. reach①被看到/听到Through television and radio we are able to reach a wider audience.②伸展，伸出,延伸：reached out an arm.伸出一只手臂③到达I hope this little will reach you.3.have …. in mind考虑When you’re going to do sth. you must have a clear target in mind. Watching TV all evening wasn’t exactly what I had in mind.have it in mind to do sth… 打算做某事You must have it in mind to post the letter for me.keep /bear … in mind 记住= learn by heartmake up one’s mind/change one’s mind 下定决心/改变主意4. figure out①理解，弄明白I can’t figure out why he quit his job.②想出，计算出Have you figure out how much the holiday will cost?He's trying to figure out a way to solve the problem.5. get … to do 使…做某事He got his sister to help with his homework.get … doing 使…开始做某事Can you really get the old car running again?What he said got me thinking.get … done 使…被做I got my pocket picked the other day.get done 表被动get hurt/burnt/separated6. determine v.确定；决定Vt.确定determine sth.They have determined the date for our party.Vi.决定determine to do sth.= be determined to do sth. 下定决心做He determined to get there first.= He was determined to get there first.determine on (doing )sth. 就……做出决定We determined on an early start.adj. determined 有决心的，决定的（在句中常作定语或状语）She is a very determined woman who always gets what she wants.be determined +从句/be determined to do sth.At the age of twenty, Steve left his hometown, determined not to return without making his mark. 在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。
n. determination 决心；果断；坚定7. It is time (for sb)to do sth….It is about/high time that ……. did sth…..It is time that we had a rest.8. appeal to①迎合，对……有吸引力，引起兴趣Bright colours appeal to small children.It’s not easy for the design to appeal to all ages.这项设计要吸引所有年龄的人是不容易的。
②恳求，呼吁appeal to sb. for sth. 为某事而向某人呼吁appeal to sb. to do sth. 呼吁某人做某事The prisoner appealed to the judge for mercy.The government is appealing to everyone to save water.政府正在呼吁每个人都要保护水资源。
adj. appealing 有吸引力的，有感染力的Spending the holidays in Britain is particularly appealing.9. react ---reaction.nvi. react to sth. by doing sth.Local residents have reacted angrily to the news.The audience reacted readily to his speech.10. gather①搜集收集Detectives have spent months gathering evidence.②收割收获It was late August and the harvest had been safely gathered in.③使聚集，集合The kids were gathered together in a room.11. be concerned with 和…有关系The meeting was concerned with foreign trade.Her latest survey is concerned with youth unemployment.她的最新调查与青年的失业有关。
be concerned about/for / over …为某事担心/忧虑I am concerned about my wife’s health. 我担心我妻子的健康。
The president is deeply concerned about this issue.as far as … be concerned…. 就…而言As far as I’m concerned, you can do what you like.就我而言，你可以做你喜欢的事。
concerning prep. 关于12.get sth. across to sb. 传达；被理解；使人了解He taught me how to get my ideas across. 他教我如何讲清楚我的想法。
get sth. over. 克服get (sth.) through 通过；完成；到达get down to sth./ doing sth. 开始做某事get round 说服某人【例句】The final examination is coming up soon. It’s time for us to get down to our studies. 期末考试快来了，我们该开始复习了。
高中英语 Unit 1 Advertisi Reading教案 牛津译林版必修4-牛津版高一必修4英
Unit 1 AdvertisingReading: AdvertisementTeaching Aims:●To learn more about advertisements●To learn how to read a expository writing●To read the passage Advertisements and plete related answers●To improve their reading prehension skill by fully participating in allactivitiesTeaching Key Points & Teaching Difficulties:◆How to improve their reading ability through teaching activities◆How to let them gain some insight into advertisements and help them deal withadvertisements in their daily life◆The usages of some key wordsTeaching Procedure:Step One: Leading-inT: (Greet the students as usual)In the last lesson we discussed four advertisements and talked about their effects on us. Today we will go on to learn more about ads by reading a passage called Advertisements. Please look at the title and tell me:➢What might be talked about in the article?Ss: … (Any possible answers are acceptable)(This step is to help them predict the contents of the passage which is of great help to improving their reading prehension ability)Step Two: Reading prehensionT: Very Good! Now let’s read the article to check whether your prediction iscorrect or not. First of all, please open your book to page 2. Go through thequestions in part A first and then read the text silently to find the answersto the three questions:1)What do ads try to persuade people to do?2)What does PSA stand for?3)What do PSAs aim to do?(Remind students to use skimming and scanning skills to focus on and identifythe information needed to answer these questions. Let them pay attention tothe three subtitles in the passage which can help them find the informationthey want. )Ss: … (Encourage them to give their answers in their own words.)Suggested Answers:1)To buy a product service or service, or to believe in an idea.2)Public service advertisements3)They aim to teach us and help us lead better lives.T: Wonderful! Since we read the article once, I think you can a general ideaof the passage. But if you want to get a better understanding of the article,you should read an article several times. So please look at Part C1 on page4. Do the true and false exercise.Part C1:●Most people are not aware of how many ads are around them.●Advertisements are always meant to promote a product or service.●PSAs are only found in newspapers and on TV.●PSAs and mercial ads use some of the same methods.●mercial ads often give us valuable information about how to live our lives.●An ad warning people against smoking is an example of a PSA.Ss: … (Ask them finished it individually)Suggested Answers:1. T2. F3. F4. T5. F6. TT: Great! Now I think most of you have got a better understanding of the article.Next let’s go on to do the exercise in Part C2. Please go over the article again and answer the following questions.Part C2:●Where are advertisements usually found?●What is the major distinction between mercial advertisements and PSAs?●Why are some of the advertisements clever according to the article?●When did China begin a nationwide public service advertising campaign?●Why should we follow the advice in PSAs?Step Three: Reading StrategyT: Now you have read the article twice. I think most of you have no difficulty in understanding it. Yet different types of passages require different readingstrategy. The article we have learnt is an expository writing. Then: ➢Do you know how to read an expository article?Ss: No.T: Ok. Please read the reading strategy on page 3 and try to answer the two questions:1)What is expository writing meant to do?2)What is its basic format?Ss: …(Remind them to concentrate on the letters in bold )Possible Answers:1)It is meant to introduce you to basic information on a topic.2)It usually follows the basic format: introduction of the subject, examplesand facts that develop or support the idea, conclusion.T: Good! If you read expository writing in future, remember to use what you have learnt today. It will help you get a good understanding of the passage and improve your reading ability. That’s all for the reading. If you have any problem, please point it out and ask me for help.(Give explanations if necessary and ask them plete the left exercises after class.)The Keys to Part D:1.h2.c3.b4.d5.f6.g7.e8.aThe Keys to Part E:1.dealing with2.ments3.promote4.fool5.even if6.cheated7.campaigns8.benefitStep Four: Post-reading DiscussionT: Well done! Last but not least, work in pairs and discuss these questions with your partner.1)What are the differences between mercial ads and public service ads?2)Do you think young people are easily persuaded by ads? Why or why not?3)What is the best PSA you have ever seen? Why do you think it is impressive?(This serves as a consolidating exercise for students to practise their spoken English. Encourage them to discuss freely and bravely in English and later ask some students to express themselves.)Step Five: Homework➢to plete the remaining exercises on Page 4 and 5.➢to do parts A1 and A2 on Page 90 in Workbook➢。
牛津译林版 必修四 Reading unit1 Advertisements上课课件(19张)
We must not fall for this kind
of trick!
Conclusion
Public service advertisements:
Subject/topic
PSAs aims to teach us and help us
1
lead better lives.
Supporting details examples
What is an advertisement?
Places
newspapers, magazines, the Internet, radio, television
Types
Commercial ads PSAs
commercial ads
PSAs
What’s the difference between commercial ads and PSAs?
Lead in
Video 1
Video 2
What did you watch just now?
What do they persuade people to do?
Buy Qingyang shampoo Avoid drunk driving
Fast reading
Read the text quickly and answer the following questions. 1.What do ads try to persuade people to do? 2. What does PSA stand for? 3. What do PSAs aim to do?
Structure of the whole passage
Topic
高中英语 Unit1 Advertising 精品课件 牛津译林版必修4
Prediction:
What may be talked about in this expository writing?
advertisements
Reading strategy: reading expository writing
（说明文）
a subject
introduction of subject supporting details
Structure of the writion of the subject Supporting details
Paragraph 1
Paragraph 2 Paragraph 3-4
Conclusion
Paragraph 5
Careful-reading
How do you divide these ads into two categories?
1 3
2
4
Types of advertisements
• Commercial advertisements
• Public service advertisements (PSAs)
Do you believe the ads tell the complete truth? Why or why not?
Homework
Page 4-5: Part D&E Page 90: A1&A2
Read the text again and answer the questions in C2.
Checking your understanding
1. Most people are not aware of how many ads are around them. not always 2. Advertisements are always meant to promote a product or service. not only 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. PSAs ads can give us valuable information 5. Commercial about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.
高中英语Unit1AdvertisingReading教案牛津译林版必修4
Unit1 Advertising课堂设计指导思想：本堂课是阅读课的第二课时。
本课旨在巩固学生从文章中获取的主要信息和对语篇的整体理解。
在此基础上，操练文章中的主要语言点。
形式多样的语言点操练过程既是学生学习语言知识的过程，更是训练学生听说读写技能的过程。
本课语言点操练的重点是习惯用语和固定搭配，主要以听说的方式，在句子层面让学生当堂操练语言点，为综合运用英语打下基础。
Teaching aims:1. To get to grasp the usage of the main language items.2. To train listening, speaking, reading and writing skills by practicing the language items.Teaching procedures:Step 1 RevisionAsk students to fill in the blanks with the first letters given. The short passage is a summary of the reading text which is closely related to advertisements. 【设计说明】让学生根据所给首字母填空完成短文，可复习巩固上一课时对文章的理解，并自然导入本课。
Step 2 Language focusList the main language items in the reading text and draw students’ attention to them.【设计说明】列出主要语言点，让学生清楚了解本堂语言操练课的重点所在。
Step 3 Explanation and practiceExplain the main usage of the listed language items and use different ways, such as sentence translation, multiple choices to help students to practice.【设计说明】精讲所列出的主要语言点，通过句子翻译，选择填空等方式帮助学生操练这些语言点，以达到逐步掌握其用法，并灵活运用的目的。
高中英语 Unit1 (Project 第1部分)教案 译林牛津版必修4
英语必修4译林牛津Unit 1精品学案（Project 第1部分）教材：牛津高中英语(模块四)高一下学期文档内容：教学设计—教案单元：Unit 1 Advertising板块：Project 1课堂设计指导思想：本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的传单来学习和使用英语。
引导学生主动学习，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。
Teaching aims:1. Get to learn and use English by doing a project.2. Try to fully understand the two reading materi als and master the language items.3. Learn to get enough information about ad campaigns from the reading materials.Teaching procedures:Step 1 Lead-inShow students two groups of pictures and draw their attention to the importance of ads.【设计说明】通过两组图片将学生的思绪带回本单元主题，重新引发他们对广告的注意力，以旧带新，自然导入本课。
Step 2 Listen and understandHave students listen to the recording of the handout and answer the three questions to get a general idea of this reading material.【设计说明】帮助学生通过听录音和回答问题初步理解阅读材料，并获取有关广告宣传单的基本信息。
高中英语Unit1AdvertisiProject课件牛津译林版必修420170910154
advertisements. ★An ad campaign uses a(n) (2) __v_a_r_ie_tyof ads to reach a certain audience.
Paragraph Supporting details outline
Project
Developing an ad campaign
Nowadays, people all over the world use ads to promote public welfare. Have you ever thought of starting an ad campaign about social concerns? How do you build an ad campaign?
4. What is important when you are planning an ad campaign? It is important to try to appeal to the way the audience will react.
Read the second article on page 19 and answer the following questions: 1. What is the subject of this ad campaign?
Read the article on Page 18. Try to tell us the main idea of each paragraph. Para. 1 the definition of an ad campaign Para. 2 the target audience and how to
unit 1 advertising period 1 reading(译林牛津版高一英语必修四教案
Welcome to the unit &ReadingTeaching Aims:⑴ To improve students’ reading ability on reading expository⑵ Enable students’ get the general knowledge of commercial ads and public ads⑶ To let students know how to read expository writingTeaching Important Points:⑴ To improve students’ reading ability on reading expository⑵ To let students know how to read expository writingTeaching Difficult Points:⑴ How to improve students’ reading ability on reading expository writing⑵ How to let students read exposi tory writingTeaching procedure:Step1 lead inThorough PPT, T can guide students to look at some commercial ads and public service ads and then ask questions like these:T: Let’ share some beautiful pictures first. What are they? (advertisements)As we know, ads are parts of our daily life. We can see them everywhere, especially when we watch TV. Do you like them?T: Look at these pictures. Can you guess what kind of product or service is being advertised ?(T then shows some pictures in part of welcoming to the unit)Advertisement is now playing an important part in our life. Do you know how many kinds arethere? And do you believe that ads tell the complete truth? Let’s look at a story on P2: Advertisement.Step 2 Reading1 Fast readingGuide students go through the whole article, especially pay attention to the titles and the subtitles of the article.T: what do you think might be discussed in the article from the title?After Ss finish reading, T then go on asking some questions about the passage.Q: what do advertisements encourage people to do?What does PSAs stand for?What are PSAs meant to do?2 Intensive reading(1) Invite one student to read the first passage and invite students to get the general idea of the passage.(2) Detail readingRead the following sentences and decide whether the statements in the following is true or false.① Advertisements are found in many places.② PSAs are only found in newspapers.③ All advertisements tell the complete truth.④ PSAs and commercial ads use some of the s ame methods.⑤ Commercial ads can often give us valuable information about how to live our lives.⑥ An ad warning people against smoking is an example of a PSA.(1 T 2F 3F 4T 5F 6T)(3) Discuss the structure of this article. How many parts is thisarticle divided into?Part 1 introduction of this articlePart 2 supporting detailsPart 3 conclusionT then ask Ss to read reading strategy: how to read a expository writing and tell them expository writing usually follows the same basic format. So when reading expository writing, we should pay attention to the information that comes after a statement. This information usually supports the main idea.e.g. Let’s look at paragraph 3.what is the subject of this part?What information support the idea?What is the conclusion?(4) Reading comprehensionAsk Ss to summarize the differences and similarities between the two types of advertisements.Types of ads Similarities differences ExamplesPlaces found Methods used purposes validityCommercial ads Billboards, newspapers, magazines, the Internet, radio, television Persuasive language, exciting images To promote a product or service They do not tell you the complete truth. ‘Bright-teeth fights bad breath!’ ‘You are proud of your cooking, so shouldn’t you buy the very fre shest food?’PSAs To educate people about health, safety or any other issue which affects public welfare They are helpful and we can learn a lot by following the advice they give. ‘Yes to life, no to drugs’‘Knowledge changes life’‘Project Hope-schooling every child’‘smoking is committing suicide slowly’Step 3 DiscussionNow ads are becoming parts of our daily life. Do you like them? Do you think it is necessary? Let’s have a discussion.Step 4 conclusion and homeworkPrepare for language points and underline the difficult on。
高中英语牛津译林版必修四 unit1 Project 课件(共28张PPT)
Developing an ad campaign
Step one: Lead in
Two main types of advertisements ?
commercial ads
Public service advertisements (PSAs)
promote a product or service
How do you build for understanding
How do you build an ad campaign?
Ⅰ Questions
How do you start a successful ad campaign?
Step Two *gatherin_f_o_r_m__a_ti_o_nfrom your research;
*It is important to always try toap_p_e_a_l_ to the way
the audience willr_e_a_c_t_.
Step Three
*use different me_d_i_a_ to get your messageac_r_o_s_s_ *decide what a_p_p__ro_a_c_h_ you want to use tore_a_c_h__ your
Have you ever thought of starting an ad campaign about social concerns?
What is an ad campaign ?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
牛津译林版必修四 Unit1 Advertising project(共15张PPT)
if we are All-China Women's Federation...
Happy Mother's Day?
Stop domestic violence.
grdience)
develop an ad slogan for
Mother's Day
self-assessment
1. What have you achieved during this lesson? have written and presented an ad slogan for
Mother's day have completed an ad campaign poster have built team spirit have shown gratitude and love to mum as
M4U1 Advertisement Project
brainstorm
What comes into your mind? family & love
our task today
work in a group to present an original ad slogan for Mother's day
PSAs
if we are businessmen...
Mom, thanks for always being there for me in a crunch.
1. There was a crunch as he bit the apple.
2. He always says he'll help, but when it comes to the crunch, he does nothing.
高一英语 Module 4 Unit 1 Advertising 教案牛津版
Module 4 Unit 1 Advertising （For teachers）Welcome to the Unit1 advertise vt. 为…登广告People advertise things they wish to sell.vi. advertise for登广告征求advertise for a job/a house advertisement(c.n.) n. put an advertisement＝advertiseput /place an advertisement in a newspaper for 在报纸上登广告招聘advertiser 登广告的人广告商advertising n. 广告业China Daily has plenty of ___________(广告) advertisements2 aware意识到的；明白的，熟知的，有意识be aware of知道eg. He wasn’t aware of the danger.be aware + that-从句/ wh-从句觉察到eg. She was aware that something was burning.她觉察到有东西烧着了。
be aware how/whether 知道/意识到多么/是否。
我清楚工作职位非常少。
I am aware that very few jobs are available.Reading1 intend v. 打算(1)intend to do sth. / doing sth.打算干……What do you intend to do?你打算做什么? (2) intend sb to do sthintend sb. for这两种用法也常用被动be intended to do/be intended for被打算….a book intended for children/ the old(3)had intended=intended to have done本打算干……(2)和(3)的用法也适用于mean 和plan 而(2)的用法也适用designintend that-从句They intend that the plan should be put into practice within the year.→They intend the plan to be put into practice within the year.intention n. 目的，意图I’d like to go to the cinema with you，Dad.Sorry, my darling, but the film is _________for adults only.A admittedB intendedC promisedD permitted (B)2 。