高中英语 Unit1 Advertising Reading课件2 牛津译林版必修4PPT课件

牛津译林版高中英语必修四Unit1Advertising-welcome and reading课件

to eduate people about…
Validity
(正确性)
not altogether innocent
to benefit the public, and you can learn a lot
What is NOT the difference between a commercial advertisement and a PSA?
*Commercial advertisements *PSAs / Public service advertisements .
3. What is the major difference between commercial
ads and PSAs?
( A commercial advertisement is one which someone has ) paid for to advertise a product or service.
Conclusion Part 3 (Para.5)
B.We can find ads almost wherever we go.
C. Some information about ads.
Para2. The definition of ads &2 main types Para3. Commercial ads Para4. PSAs
Hot Topic---NCP
新型冠状病毒肺炎 [kɒrənə'vaɪrəs] [njuː'məʊniə] The novel coronavirus pneumonia is spreading all over China from Wuhan.
What does this picture try to tell us?

牛津译林版必修四 Reading unit1 AdvertisementsPPT课堂课件(15页)

commercial ads
PSAs
promote products or service
educate people about health, safety, or any other problem that affects public welfare
What is an ad campaign ?
牛津译林版必修四 Reading unit1 AdvertisementsPPT课堂课件(15页) PPT课堂课件(1)-精品PPT课件
牛津译林版必修四 Reading unit1 AdvertisementsPPT课堂课件(15页) PPT课aluate which ad is the best and make comments.
slogan
group language image and presentation
number
logo
A B C ABCABC A B C
牛津译林版必修四 Reading unit1 AdvertisementsPPT课堂课件(15页) PPT课堂课件(1)-精品PPT课件
Module 4 Unit 1 Project
Developing an ad campaign
Teaching aims：
You are expected 1) to read the two passages in the project and know the structure of an ad campaign.
Other group members will present
the ads, or show the billboards, or …
牛津译林版必修四 Reading unit1 AdvertisementsPPT课堂课件(15页) PPT课堂课件(1)-精品PPT课件

高中英语 Unit1 Advertising 精品课件牛津译林版必修4

Prediction:
What may be talked about in this expository writing?
advertisements
Reading strategy: reading expository writing
（说明文）
a subject
introduction of subject supporting details
Structure of the writion of the subject Supporting details
Paragraph 1
Paragraph 2 Paragraph 3-4
Conclusion
Paragraph 5
Careful-reading
How do you divide these ads into two categories?
1 3
2
4
Types of advertisements
• Commercial advertisements
• Public service advertisements (PSAs)
Do you believe the ads tell the complete truth? Why or why not?
Homework
Page 4-5: Part D&E Page 90: A1&A2
Read the text again and answer the questions in C2.
Checking your understanding
1. Most people are not aware of how many ads are around them. not always 2. Advertisements are always meant to promote a product or service. not only 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. PSAs ads can give us valuable information 5. Commercial about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.

高中英语Unit1AdvertisingTask课件2牛津译林版必修4

Practice: Label the sentence types (Page 16)
Have you ever regretted not recorded those important moments forever? (2) You won’t feel that way any more. (3) Try DG Real Photos. (4) This great camera is produced in Germany. (5) It’s easy to use!
Step Two:talking about ads
A Conduct an interview
Step Two:talking about ads
B Role-play
Step Two:talking about ads
C Write a report
Skills building 3: Using different sentence types correctly
Advance with English
牛津高中英语
(模块四 · 高一下学期)
Unit
1
Task
Writing an advertisement
Unit 1
课件描述：
这一板块的设计是对学生进行听说读写技能的训练，本课的重点在于培养学生说和写的能力。
Task 2 Writing an advertisement
6. positive
statement 7. exclamation
stopping for up to 6
hours.
(7) ‘What a wonderful
camera!
8. positive

Unit1-Advertising-Reading(1)四步教学法ppt -牛津译林版必修4课件

3. ‘ When you smoke cigarettes, You are slowing killing yourself’.
3. Teach us how to live healthy lives.
Para.1 A. Untrue claims about products
Para.2
B. Public service ads
Para.3 C. Brief introduction of ads
Para.4 D. What is an ad?
Para.5 E. The advice on ads
“Bright – teeth fights bad health ”
“yes to life ,no to drugs”
Summary: Structure of the whole
passage
Topic
Advertisements
What is an advertisement?
details
Supporting details
We must not fall for this
kind of trick!
Conclusion
• 4. ‘All it says is that it fights it.’ What do the underlined parts ‘it” refer to ?
Types of ads
Similarities
Places found Methods used
Differences
Purpose Cost
Examples
CAs
Newspapers magazines, the internet,

译林牛津高一英语必修四Unit1readingAdvertisement课件

You are proud of your cooking, so shouldn’t you buy the very freshest food?
grocery
Are all ads play tricks on us?
Public service advertisements
What do PSAs aim to do?
beneficial
Public service advertisements
similarities differences
attractive pictures and clever language
free or not Purpose
Validity
Example
commerical ads PSAs
译林牛津高一英语必修四
Unit1readingAdvertise ment课件
1
2
3
4
skimmi ng
scannin g
summar y
homewo rk
Skimming
1.What kind of article does this passage belong to? A. News report B. Argumentative writing （议论文） C. Expository writing （说明文） D. Practical writing （应用文）
to try and sell us things
Does an ad tell people the complete truth?
What are their ad declares?
Bright-teeth fights bad breath!

(新)牛津译林版高中英语必修4-Unit 1 Advertising Reading课件(极品)

A personal view 50 words
A personal action
50 words
What is a good writing ?
A good writing is a tight well-connected unit.
• • • • •
1.Correct theme 2.Good paragraphs 3.Effective sentences 4.Proper words 5.Neat writing
Free talk: What effects do PSAs have on our lives?
Making a comparison (作对比):
Types
Places found Methods used Commercial ads PSAs Newspapers, magazines, the Internet, radio and television They use ________ attractive pictures and clever __________ language.
Sharing our guided reading:
Definition(下定义) What is an advertisement?
Classification (分类法)
Commercial ads
Definition(下定义)
advertisements
Public service ads (PSAs)
Analyzing:
Public service ads
Examples (举例子)
?
Conclusion: All of these ads are meant to benefit the public, And you can learn a lot by following the advice.

英语：Unit1《Advertising》Task课件(2)(译林牛津版必修4)

Charles Babbage is generally considered _____ the first computer.
A. to invent B. inventing C. to have invented D. having invented
These days ,Jack ,a recent graduate from Nanjing University, is always considering being interviewed by that company and________ a job there. A. gets B. being got C. getting D. get.
• e a large ad whenever possible.
• e interesting and attractive photos.
• e color to attract people’s attentions.
How to make a successful ad
Stating opinions and giving supporting reasons:
➢And How to give reasons? as/because/since/for … First, … Second ,… Then … Next, … Finally, …
How to make a successful ad
• e eye-catching headings to attract people’s attention.
• 5.Make the text short and easy to read.
• 6.Study some good ads on the Internet for ideas.

牛津译林版必修四 Reading unit1 AdvertisementsPPT课堂课件(14页)

What do you think of advertisements? Please write down your opinion and give some supporting details.
牛津译林版必修四 Reading unit1 Adver精品P PT课件
牛津译林版必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
牛津译林版必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
Comparative reading
Task: Try to find the similarities and differences between commercial advertisements and PSAs. (work in pairs)
PSAs
newspapers, magazines, the Internet, radio, television
Methods attractive pictures and clever used language
牛津译林版必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
PSA or Commercial ad?
牛津译林版必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
牛津译林版必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
Does an advertisement tell people the complete truth?

译林牛津版高中英语必修四Unit1Reading1课件(共19张PPT)

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PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public. PSAs aim to teach us and help us lead better lives.
TShloisgaand:ePnrcoojuercat gheosppee–oepdleutc_oa_ts_iun_pg_p_eo_vr_et_rp_y_uc_bh_li_lcd_s._.e_r_v_ic_e. projects.
It was Project Hope that helped her get the chance to study.
3C)Wonhcalut scioonnclusion do you get from the part? We must not fall for this kind of trick.
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Introduction of the subject