牛津译林版高中英语必修四《Unit 1 Advertising》Reading 教案 4
牛津译林版高中英语必修四
Module 4 Unit1 Advertising
Reading
Teaching aims:
1.To help Ss get a general idea about the text.
2. To make Ss become familiar with the detailed information about the text.
3. To help Ss master Reading Strategy.
Teaching important point s:
1.How to make the students understand the passage better.
2.How to help the students finish all the exercises.
3.How to help the students develop their creative, comprehensive and consolidating abilities.
Teaching important difficulty:
How t o help Ss master Reading Strategy.
Teaching approaches:
Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressin g cooperation.I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.
Interaction Patterns: Teachers -class, individuals, pairs
Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class. Teaching Aids:
multimedia and a blackboard
Procedures for teaching:
Step 1 Revision and lead-in
1. Review about different ads.
2. talk about more ads.
Step 2 Step2 Reading
Let Ss Skim the article and answer the questions on Page2
Step 3 Reading Strategy
Let Ss learn Expository basic format. Expository writing usually follows the same basic format:1. Introduction of subject 2. Supporting details 3. Conclusion
Step4 Fast reading
Give the students four minutes to read the article, and then answer the questions on PartC1 on page4individually.
Step 6 Debate
Hold a debate in class.
Group A: Advertising has a positive effect on our lives.
Group B: Advertising has a negative effect on our lives.
Step7 Summary and homework
In this period we learned some basic information about advertising, including the two basic types of advertisements ---commercial advertisements and public service advertisements, the methods used in advertising and China’s public service advertising campaigns. The reading strategy in this unit teaches students how to read expository writing by identifying the introduction, examples and facts that develop or support the idea and the conclusion. After class , finish part A on page94 and part B ON page B。
牛津译林版英语高一下册Module 4《Unit 1 Advertising》ppt参赛课件
To educate people about health, safety or any other issue which affects public welfare.
Step Four Reading for details
Task 1 Detailed1 Where are trhee aaddveirntisgements most
B. to sell a product or service for free
C. to help sell a product or service or make it more popular
2.What does the advertiser mean by saying “You are proud of your cooking, so shouldn’t you buy the very freshest food?”
Taቤተ መጻሕፍቲ ባይዱskha3t aTreatshkeirresiamdilainrigties Fialnl dinditffheerenbcleasn?ks with right worpderssuasive exciting
billboards Internet …
promote educate
expense
PSAs
“Yes to life, no to drugs” “Knowledge changes life” “Project Hope — schooling every child” “Smoking is committing a suicide slowly”
Step Five Consolidation
牛津译林版高中英语必修四Unit1Advertising-welcome and reading课件
to eduate people about…
Validity
(正确性)
not altogether innocent
to benefit the public, and you can learn a lot
What is NOT the difference between a commercial advertisement and a PSA?
*Commercial advertisements *PSAs / Public service advertisements .
3. What is the major difference between commercial
ads and PSAs?
( A commercial advertisement is one which someone has ) paid for to advertise a product or service.
Conclusion Part 3 (Para.5)
B.We can find ads almost wherever we go.
C. Some information about ads.
Para2. The definition of ads &2 main types Para3. Commercial ads Para4. PSAs
Hot Topic---NCP
新型冠状病毒肺炎 [kɒrənə'vaɪrəs] [njuː'məʊniə] The novel coronavirus pneumonia is spreading all over China from Wuhan.
What does this picture try to tell us?
高中英语 Unit1 Advertising Task课件 牛津译林版必修
¾(three quarters) 2 ½(two and one half)
How to read:
2/5 _t_w_o__f_if_th_s_ 4 ¾ _fo_u_r__an_d__th_r_e_e quaters
How to read these statistics:
*decimals: 0.3(zero/nought point three), 6.79(six point seven nine) How to read:
Task Writing an advertisement
Skills building 1: Listening for statistics and descriptions
How to read these statistics:
*Fractions:
1/5(one fifth)
2/3(two thirds)
Step Two:talking about ads
A Conduct a survey
zX.x.K
B Role-play
C Write a report
Skills building 3: Using different sentence types correctly
Type
Example
Structure and main use
Pair-work
1 Work in pairs and talk about your opinions on ads.
2 Try to use different structures to state opinions and give reasons.
3 You can refer to the dialogue on Page 14 as a model.
【牛津译林版】必修四：Unit1AdvertisingProject教案
【⽜津译林版】必修四：Unit1AdvertisingProject教案M4U1 Part6 Project Developing an adcampaign【设计思想】本堂课的宗旨是引导学⽣在“做中学”，通过让学⽣完成⼀份围绕本单元主题的传单来学习和使⽤英语。
引导学⽣主动学习，帮助他们形成以能⼒发展为⽬的学习⽅式，⿎励学⽣通过体验、实践、讨论、合作和探究的⽅式发展⾃⼰的语⾔综合能⼒。
【教学⽬标】1. To encourage Ss to use what they’ve learnt throughout the unit tocomplete a project.2. To consider three thingsa) the garget audience of the ad campaign.b) the message they want to sendc) how they plan on reading their target audience3.To know how to cooperate and do the project together.【重点难点】Help the students know how to develop an ad campaign.【教学环节】Step 1: Lead-in1. Ask Ss to work in group of four and each student should find thegeneral idea of each paragraph and tell his group member.2. Ask Ss to report their resulta) Para one: the definition of an ad campaignb) Para two: the target audience and how to determine the target audience.c) Para three: what the ad campaign s aysd) Para four: how to reach the target audienceStep 2 : Reading1. Structure of this passagea) introduction of subjectb) supporting detailsc) conclusion2. More questions to understand this passage1) What do you know about an ad campaign?2) What must you keep in mind when you start a successful advertising campaign?3) Why do you need to research your audience?4) What is important when you are planning an ad campaign?5) What should your advertising campaign be based on?3. Use the same way to read the other article. Following questions will help you to understand it bette r.1)Why is anti-smo king chosen as the subject of the ad campaign?2)What is the main aim of the anti-smoking campaign?3)How can high-school teenagers be convinced not to start smoking? Step 3: Language focus:Step 4:Developing an ad campaignPlanningPreparingProducingPresentingStep 5:Homework语⾔点（供参考，可根据学⽣情况进⾏删减）1. build—built---buil t①建⽴，创⽴： build a nation 建⽴⼀个国家built a successful business out of their corner grocery store. 从他们街道拐⾓的杂货店创办了⼀家成功的公司②监督：命令、资助或监督…的建设：The administration built several new housing projects.⾏政部门资助了好⼏幢新楼的建筑项⽬We are building socialism with the Chinese characters.2. reach①被看到/听到Through television and radio we are able to reach a wider audience.②伸展，伸出,延伸：reached out an arm.伸出⼀只⼿臂③到达 I hope this little will reach you.3.have …. in mind考虑When you’re going to do sth. you must have a clear target in mind. Watching TV all evening wasn’t exactly what I had in mind.have it in mind to do sth… 打算做某事You must have it in mind to post the letter for me.keep /bear … in mind 记住= learn by heartmake up one’s mind/change one’s mind 下定决⼼/改变主意4. figure out①理解，弄明⽩I can’t figure out why he quit his job.②想出，计算出 Have you figure out how much the holiday will cost?He's trying to figure out a way to solve the problem.5. get … to do 使…做某事He got his sister to help with his homework.get … doing 使…开始做某事Can you really get the old car running again?What he said got me th inking.get … done 使…被做I got my pocket picked the other day.get done 表被动get hurt/burnt/separated6. determine v.确定；决定Vt.确定 determine sth.They have determined the date for our party.Vi.决定determine to do sth.= be determined to do sth. 下定决⼼做He determined to get there first.= He was determined to get there first.determine on (doing )sth. 就……做出决定We determined on an early start.adj. determined 有决⼼的，决定的（在句中常作定语或状语）She is a very determined woman who always gets what she wants.be determined +从句/be determined to do sth.At the age of twenty, Steve left his hometown, determined not to return without making his mark. 在⼆⼗岁时，Steve离开了他的家乡，下定决⼼不搞出点名堂绝不回来。
高中英语 Unit1 Advertising 精品课件 牛津译林版必修4
Prediction:
What may be talked about in this expository writing?
advertisements
Reading strategy: reading expository writing
（说明文）
a subject
introduction of subject supporting details
Structure of the writion of the subject Supporting details
Paragraph 1
Paragraph 2 Paragraph 3-4
Conclusion
Paragraph 5
Careful-reading
How do you divide these ads into two categories?
1 3
2
4
Types of advertisements
• Commercial advertisements
• Public service advertisements (PSAs)
Do you believe the ads tell the complete truth? Why or why not?
Homework
Page 4-5: Part D&E Page 90: A1&A2
Read the text again and answer the questions in C2.
Checking your understanding
1. Most people are not aware of how many ads are around them. not always 2. Advertisements are always meant to promote a product or service. not only 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. PSAs ads can give us valuable information 5. Commercial about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.
高中英语 Unit 1 Advertisi Reading 1课件 牛津译林版
6. An ad warning people against smoking is an example of a PSA.
PSAs
Post-reading (Consolidation)
What’s the similarities and difference between commercial advertisements and public service advertisements?
WORDS-
a the ability to learn, understand and think about sth.
1. persMuadAeTCHINhG
b. good at doing sth., especially sth. that
2. welfare
c
needs ability or training
commercials
promote
radio, TV…, images, languag
e
PSAs
educate
charged
free of charge
tricks examples believable
Reading strategy: reading expository writing
（说明文）
3. skilful
c. the general health, happiness
4. cure
bБайду номын сангаас
and safety of a person or a
group
5. mental
d
6. trick 7. motto
f
8. intelligence
高中英语 Unit1 Advertising-grammar教案 牛津译林版必修4
Unit1 Advertising-Grammar and usage教案Analysis of the teaching material:This is the 5&6th period of Unit One. In this period we’ll deal with direct speech and reported speech.Objectives:1.Help Ss understand how to use reported speech in statements, questions and imperativesentences.2.Help Ss learn the way to change direct speech into reported speech in different tenses and sentencestructures.Teaching important point:How to help the students apply these rules into practiceTeaching approaches:Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson . Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective. Interaction Patterns: Teachers -class, individuals, pairsSs’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.Teaching Aids: multimedia and a blackboardProcedures for teaching:Step 1 Revision and Lead-inMake a dialogue with some Ss to introduce the topic.Step 2 Direct speech and reported speech1. What should we pay attention to when changing direct speech into indirect speech?(1) personal pronouns and tense (2 )adverbials of time and place(3 )other cases2. Have Ss do the Ex:Change the following sentences into reported speech.3.Ask Ss to finish the Ex. on Page 9.Step 3 How to use reported speech to report1.Statements:After explanation, ask Ss to do some simple questions at once.2.Questions:Have Ss try some easy tasks after explaining.3.imperative sentences:Help Ss finish several exercises after imparting.Step 4 Ex. for consolidation1.Ask Ss to finish A.2.Help Ss to finish B .Step 5: 1 Finish Ex .2 Make good preparation for Task part.- 1 - / 1。
牛津译林版 必修四 Reading unit1 Advertisements(共26张PPT)
Detailed-reading
2. Some of the advertisements are clever because ______. A. they don’t tell the complete truth to customers although they don’t lie B. they use the most beautiful language and images C. they are made so beautiful and can be found almost everywhere D. they don’t tell lies directly to the customers
same methods. Public service advertisements
F 5. Commercial ads can give us valuable
information about how to live our lives.
T 6. An ad warning people against smoking is
Expository writing is meant to introduce you to basic information on a topic.
Fast-reading
Ads
_In_t_ro_d__u_c_ti_o_n_ of ads Introduction
SuWbhtaittlaen1ad is
❖Form groups of 4.
❖Finish off an expository passage with the help of facts and examples given to you.
高中英语 Unit1 AdvertisingReading(1)优质课件 牛津译林版必修4
•People learning a lot by following the advice they give
Homework
Finish C1, C2, and D on page 4
Enjoy a group of pictures
Enjoy your music, Enjoy your Sony!
Shoes can fly! So do your dreams!
Sedal Shampoo Everything is possible!
Commercial advertisements
In 1996. 3. Where are advertisements usually found?
They are usually found in newspapers and magazines, on the Internet, radio and television.
Careful reading:
PSAs
Earth Day Say ‘No’ to Drugs
Prediction:
What may be talked about in this expository writing?
advertisements
Reading strategy: reading expository writing
_D_e_fi_n_it_io_n_ persuade people to buy a product or
service, or to believe in an idea.
Types/ 4 Commercial
Public service
categories __a_d_v_er_t_is_e_m_e_n_t_s ___ advertisements
牛津译林版 必修四 Reading unit1 Advertisements(共14张PPT)
the compete truth.
Expense You have to pay for （花费） it.
They are helpful and we can learn a lot from it.
It is for free.
Commercial Ads
PSAs
1. “Bright-Teeth fights bad breath!”
2. How many types of ads?And what are they?
Two types. Commercial advertisements and PSAs.
3. What are the different aims of ads?
Commercial ads aim to advertise a product or service; PSAs are meant to educate people about health, safety, or any other problem that afftects public welfare（公共福利）.
Comparative reading
Task: Try to find the similarities and differences between commercial advertisements and PSAs. (work in pairs)
Similarities
Places found
2. “You are proud of Examples your cooking, so
shouldn't you buy the very freshest food?”
1. “Yes to life, no to drugs”