BEC剑桥官方真题(中级)!!

A DETAILED LOOK AT THE TASKS Part OneThis is a matching task. There are four short texts on a related theme (e.g. descriptions of a group of products, or advertisements for jobs) or a single text divided into four sections. Although the context of each text will be similar,there will also be information that is particular to each text.The texts are labelled A – D. Candidates are presented with a set of seven items which are statements related to the texts.They are expected to match each statement with the relevant text.Questions in this part tend to focus mostly on theidentification of specific information and detail, although some items may focus on gist.PreparationIn order to prepare for this part it would be useful tofamiliarise students with sets of short texts that have a similar theme. Newspapers, magazines and catalogues are useful sources in which to find such texts. Students should be encouraged to look closely at all the information,particularly as short texts often include additional snippets of information on separate lines (such as prices, dates, titles,measurements, etc.) that can easily be overlooked.Students could be set questions which test global reading skills prior to reading the texts, so that they are trained to think of who a text is written for and why it was written.Part TwoThis is a matching task, comprising a text that has had six sentences removed from it and a set of seven sentences labelled A – G. Candidates are required to match each gap with the sentence which they think fits in terms of meaning and structure. The first gap is always given as an example so that candidates have five gaps left to complete. When they have finished this part there will be one sentence left which they have not used.The texts for this part will have been chosen because they have a clear line of thought or argument that can still be discerned by the reader with the sentences removed. In doing the task, therefore, students should be trained to read through the gapped text and the list of sentences first, in order to get an idea of what it is about. Having done that,they should be reassured that there is only one sentence that fits each gap.This part tests understanding of text structure as well as meaning and the gaps will be reasonably far apart so that candidates can successfully anticipate the appropriate lexical and grammatical features of the missing sentence.Candidates can be expected to be tested on a variety of cohesive features with both a backward and forwardreference, sometimes going beyond the sentence level. Thus,while selecting the appropriate sentence for a gap, they should read before and after the text to ensure that it fits well. At the end of this part, they should read through the entire text, inserting the gapped sentences as they go along,to ensure that the information is coherent.TEST OF READINGTime: 1 hourEPreparationThis can be quite a difficult task, especially for candidates who are unfamiliar with such an exercise. In preparing them for this part, it would be a good idea to select a number of graded texts that have clear, familiar ideas and evident cohesive features. Texts can be cut up as they are in the test or simply discussed in their entirety. In this way, students can work up to dealing with more complex material and identifying the many different ways that ideas are connected.It would also be useful when doing gapped texts to look at sentences that do not fit in gaps and discuss the reasons for this. Sometimes it is possible to make a sentence fit a gap by simply changing a few words. Discussion on areas such as this would also be fruitful.Part ThreeThis task consists of a text accompanied by four-option multiple choice items. The stem of a multiple choice item may take the form of a question or an incomplete sentence. There are six items, which are placed after the text. Sources of original texts may be the general and business press, company literature and books on topics such as management. Texts may be edited, but the source is authentic.Preparation•Multiple choice questions are a familiar andlong-standing type of test; here they are used to testopinion and inference rather than straightforward facts.•Correct answers are not designed to depend on simple word-matching, and students’ability to interpretparaphrasing should be developed.•Students should be encouraged to pursue their own interpretation of relevant parts of the text and thencheck their idea against the options offered, rather than reading all the options first.•It could be useful for students to be given perhaps one of the wrong options only, and for them to try to writethe correct answer and another wrong option.Part FourThis is a multiple choice cloze test with fifteen gaps, most of which test lexical items, and may focus on correct word choice, lexical collocations and fixed phrases. The texts chosen for this part will come from varied sources but they will all have a straightforward message or meaning, so that candidates are being tested on vocabulary and not on their comprehension of the passage.PreparationCandidates are usually familiar with this type of task and so it is most important to try to improve their range of vocabulary. The options provided for each item in the test will have similar meanings but only one word will be correct within the context provided. Familiarity with typical collocations would be especially useful. The language of business is often very precise and so it is worth spending time looking at the vocabulary used in different types of text, getting students to keep a vocabulary list and encouraging them to make active use of the lexical items that are new to them.Part FiveIn this task, candidates identify words that have been introduced into a text in error.This exercise can be related to the authentic task of checking a text for errors, and suitable text types therefore include letters, publicity materials, etc. The text contains twelve numbered lines, which are the test items. Further lines at the end may complete the text, but these are not test items.Preparation•Students should be reminded that this task represents a kind of editing that is common practice, even in theirfirst language.•Any work on error analysis is likely to be helpful for this task.•A reverse of the exercise (giving students texts with missing words) might prove beneficial.READING SAMPLE PAPERNTAGEH o t e l s F a i l i n g B u s i n e s s w o m e nH o t e l i e r s s h o u l d t a k e n o t e b e c a u s e t h e y a r e f a c i n gs e r i o u s c r i t i c i s m ! W o m e n a c c o u n t f o r m o r e t h a nh a l f o f a l l b u s i n e s s t r a v e l l e r s , b u t h o t e l s a r e n o t d o i n g e n o u g h f o r t h e m . (0)....G ..... T h e s e s h o wt h a t t h e n u m b e r o f c o m p l a i n t s m a d e a b o u t t h e w a y w o m e n g u e s t s a r e t r e a t e d i s i n c r e a s i n g .T h e B a r t o n s f i e l d H o t e l i n L o n d o n a l s o c o n d u c t e d ar e c e n t s u r v e y o f U K b u s i n e s s w o m e n , w h i c hr e v e a l s t h a t 70% f e e l t h e y r e c e i v e a n i n f e r i o r s e r v i c e . (8)....... T h e a t t i t u d e o f h o t e l s t a f f m a d et h e m f e e l o u t o f p l a c e i n p u b l i c a r e a s ; f o r e x a m p l e ,62% c h o s e t o e a t i n t h e i r r o o m s b e c a u s e t h e y w e r em a d e t o f e e l u n c o m f o r t a b l e b y s t a f f w h e n d i n i n g a l o n e . (9)....... F o u r y e a r s a g o , f o r e x a m p l e , as i m i l a r s u r v e y h a d r e v e a l e d t h a t a s i g n i f i c a n t n u m b e r o f w o m e n t r a v e l l i n g a l o n e a n d w i s h i n g t ou s e t h e h o t e l r e s t a u r a n t w e r e a c t u a l l y t u r n e d a w a y .M a n y o f t h e s u g g e s t i o n s f o r i m p r o v e d s e r v i c e s p u t f o r w a r d b y t h e B u s i n e s s T r a v e l A s s o c i a t i o n a r e r e l a t i v e l y s i m p l e . (10)....... P l a c i n g t a b l e s i nr e s t a u r a n t s i n a w a y t h a t a l l o w s t h e h e a d w a i t e r t o i n t r o d u c e g u e s t s t o o n e a n o t h e r , s o t h e y c a n c h o o s e t o s i t t o g e t h e r o v e r a m e a l , w a s a f u r t h e rs u g g e s t i o n . G u e s t s i n t h e d i n i n g r o o m w o u l d t h e nh a v e t h e o p p o r t u n i t y t o m e e t u p w i t h o t h e r s w h om i g h t , f o r e x a m p l e , b e a t t e n d i n g t h e s a m e c o n f e r e n c e , o r h a v e t h e s a m e b u s i n e s s i n t e r e s t s .W e n d y M a n n i n g , e x e c u t i v e m a n a g e r o f t h e B a r t o n s f i e l d H o t e l , a g r e e d w i t h t h e B u s i n e s s T r a v e lA s s o c i a t i o n t h a t h o t e l s t a r r a t i n g s s h o u l d b ei n f l u e n c e d b y t h e l e v e l o f s e r v i c e t h e y o f f e r t o f e m a l e b u s i n e s s g u e s t s . (11)....... ‘O u r s u r v e yh i g h l i g h t e d t h e u n w i l l i n g n e s s o f m a n y w o m e n t oa i r t h e i r v i e w s i f t h e y a r e t r e a t e db a d l y ,’ W e n d yM a n n i n g p o i n t e d o u t .A g r o u p o f i n f l u e n t i a l b u s i n e s s w o m e n r e c e n t l y m e t t o d i s c u s s t h e r e s u l t s o f t h eB u s i n e s s T r a v e l A s s o c i a t i o n q u e s t i o n n a i r e . T h e y s u g g e s t e d t h a tb u s i n e s s w o m e n s h o u l d n o t h e s i t a t e t o m a k e i tc l e a r i f t h e y h a v e a p r o b l e m . (12)....... O n c ec l i e n t s h a v e g o n e , i t i s a l l t o o e a s y f o r t h e i s s u e t o b e i g n o r ed b y h o te l m a n a g e r s , a n d i t w i l l a l s o b ef o rg o t t e n b y th e o v e r w o r k e d b u si n e s s e x e c u t i v e s t h e m s e l v e s .VA N TAG EP r o d u c t L i f e C y c l e s a n d S a l e s S t r a t e g yO n e o f t h e m o s t i m p o r t a n t c o n c e p t s i n s a l e s m a n a g e m e n t a n d m a r k e t i n g i s t h a t o f t h e p r o d u c t l i f e c y c l e . T h i s i s a h i s t o r i c a l r e c o r d o f t h e l i f e o f a p r o d u c t , s h o w i n g t h e s t a g e i n i t s l i f e t h e p r o d u c t h a s r e a c h e d a t a p a r t i c u l a r t i m e . B y i d e n t i f y i n g t h e s t a g e t h a t a p r o d u c t i s i n o r m a y b e h e a d i n g t o w a r d s ,c o m p a n i e s c a n f o r m u l a t e b e t t e r m a r k e t i n g p l a n s . A l l p r o d u c t s h a v e ‘l i v e s ’i n a s m u c h a s t h e y a r e c r e a t e d ,s e l l w i t h v a r y i n g p r o f i t a b i l i t y o v e r a p e r i o d o f t i m e ,a n d t h e n b e c o m e o b s o l e t e a n d a r e r e p l a c e d o r s i m p l y n o l o n g e r p r o d u c e d . A p r o d u c t ’s s a l e s p o s i t i o n a n d p r o f i t a b i l i t y c a n b e e x p e c t e d t o f l u c t u a t e o v e r t i m e a n d s o , a t e a c h s u c c e s s i v e s t a g e i n t h e p r o d u c t ’s c y c l e , i t i s n e c e s s a r y t o a d o p t d i f f e r e n t t a c t i c s .T h e t w o m a i n f e a t u r e s o f t h e p r o d u c t l i f e c y c l e a r e u n i t s a l e s a n d u n i t p r o f i t . T h e u n i t s a l e s f i g u r e s u s u a l l y j u m p o n i n t r o d u c t i o n , a s a r e s p o n s e t o h e a v y a d v e r t i s i n g a n d p r o m o t i o n , a s c u s t o m e r s b u y t h e p r o d u c t e x p e r i m e n t a l l y . T h i s i s g e n e r a l l y f o l l o w e d b y a l e v e l l i n g o f f w h i l e i t i s e v a l u a t e d – t h e l e n g t h o f t h i s p e r i o d d e p e n d i n g o n t h e u s e t o w h i c h t h e p r o d u c t i s p u t . T h e n , u n i t s a l e s r i s e s t e a d i l y t h r o u g h t h e g r o w t h p h a s e t o t h e m a t u r i t y p h a s e , w h e n t h e p r o d u c t i s w i d e l y a c c e p t e d , a n d s o o n t o s a t u r a t i o n l e v e l . B y t h i s t i m e , c o m p e t i t o r s w i l l h a v e e n t e r e d t h e m a r k e t w i t h t h e i r o w n v e r s i o n a n d , f r o m t h i s p o i n t ,t h e s a l e s t e a m w i l l h a v e t o w o r k e v e n h a r d e r t o w i n a l l a d d i t i o n a l s a l e s . E v e n t u a l l y , t h e p r o d u c t ’s s a l e s d e c l i n e a s b e t t e r v e r s i o n s e n t e r t h e m a r k e t a n d c o m p e t i t i o n b e c o m e s t o o s t r o n g .I n r e t r o s p e c t , m o s t f i r m s k n o w w h a t h a p p e n e d t o t h e i r p r o d u c t s f r o m l a u n c h t o w i t h d r a w a l . T h e y c a n c o m p i l e t h i s i n f o r m a t i o n f r o m t h e r e c o r d s o f u n i t s a l e s .U n f o r t u n a t e l y , u n i t s a l e s a r e n o t t h e c o m p l e t e s t o r y a s i t i s u n i t p r o f i t t h a t i s t h e d e c i s i v e f a c t o r , a l t h o u g h t h i s i s n o t a l w a y s r e c o r d e d a c c u r a t e l y . I t i s t h i s f i g u r e t h a t s a l e s m a n a g e m e n t h a s t o m o n i t o r , t h o u g h , t o e n s u r e a n e f f e c t i v e m a r k e t i n g s t r a t e g y a n d t o p r o d u c e e f f e c t i v e p r o f i t s .A t l a u n c h , t h e p r o d u c t i s c o s t e d a c c u r a t e l y o n t h e b a s i s o f p r o d u c t i o n c o s t s p l u s s e l l i n g c o s t s . I n i t i a l l y t h e s e r e m a i n f a i r l y s t a b l e , b u t , w h e n t h e p r o d u c t i s p r o v i n g s u c c e s s f u l , c o m p e t i t o r s w i l l b r i n g o u t t h e i r o w n ‘c o p y -c a t ’p r o d u c t s . W i t h a c o m p e t i t o r i n t h e f i e l d , t h e o r i g i n a l f i r m h a s t o r e s p o n d i n o r d e r t o m a i n t a i n i t s m a r k e t p o s i t i o n . I t c a n r u n s p e c i a l s a l e s p r o m o t i o n s , i m p r o v e d e l i v e r i e s , m a k e m o r e f r e q u e n t s a l e s c a l l s a n d s o o n . O f t e n t h e e x t r a e x p e n d i t u r e i s n o t a c c u r a t e l y c h a r g e d t o t h e p r o d u c t a n d t h e r e s u l t i s t h a t , l o n g b e f o r e u n i t s a l e s a r e n o t i c e a b l y f a l l i n g , t h e u n i t p r o f i t h a s a l r e a d y f a l l e n .T h e p r o d u c t l i f e c y c l e , t h e n , p r e s e n t s a p i c t u r e o f w h a t h a p p e n e d i n t h e p r o d u c t ’s ‘l i f e t i m e ’, s o h o w c a n t h i s b e u s e d a s a n o n g o i n g a i d t o m a n a g e m e n t d e c i s i o n -m a k i n g ? E v e r y s a l e s m a n a g e r h a s a c h a r t o n w h i c h t h e p r o g r e s s o f s a l e s i s p l o t t e d a n d t h i s c a n b e u s e d a s a g u i d e t o t h e s t a g e o f d e v e l o p m e n t e a c h p r o d u c t i s c u r r e n t l y i n . A n e s s e n t i a l m a n a g e m e n t s k i l l i s b e i n g a b l e t o i n t e r p r e t s a l e s r e s u l t s a n d d r a w i n t h e s t a g e s a s t h e y o c c u r . D e c i d i n g w h e r e e a c h s t a g e b e g i n s a n d e n d s c a n b e a r a n d o m e x e r c i s e ,t h o u g h u s u a l l y t h e s t a g e s a r e b a s e d o n w h e r e t h e r a t e o f s a l e s g r o w t h o r d e c l i n e b e c o m e s p r o n o u n c e d .G u i d e l i n e s f o r g i v i n g P r e s e n t a t i o n sM o s t p r e s e n t a t i o n s t o d a y (0)...B ...o n t h e u s e o f s o m e s o r t o f t e c h n o l o g y ,s u c h a s a l a p t o pc o m p u t e r l i n k ed t o a p r o je c t o r .W h i l e t h i s t e c h n o l o g y c a n h e l p t o (19)......p r e s e n t a t i o n s b e t t e r ,i t a l s o h a s a (20)......ofg e t t i n g i n th e w a y .A s a g e n e r a l (21)......,i t i s b e t t e r t o (22)......o n t h e c o n t e n t o f a p r e s e n t a t i o n a s a m e a n s o f (23)......y o u r a u d i e n c e ’s a t t e n t i o n ,r a t h e r t h a n r e l y i n g o n s o p h i s t i c a t e d e q u i p m e n t .B e a r i n m i n d t h a t w h e n a n o r g a n i s a t i o n i n v i t e s (24)......f o r a c o n t r a c t ,t h e y m a y (25)......f o u r o r f i v e p r e s e n t a t i o n s f r o m d i f f e r e n t c o m p a n i e s o n t h e s a m e d a y .E a c h o f t h e s e c o m p a n i e s w i l l p r o b a b l y b e u s i n g t h e s a m e c o m p u t e r g r a p h i c s (26)......a n d t h e s a m e e q u i p m e n t .T h e c h a n c e s a r e t h e p r e s e n t a t i o n s w i l l b e s i m i l a r t o o .T h a t ’s w h y t h e c o n t e n t a n d (27)......o f w h a t y o u s a y a r e i m p o r t a n t .T h i n k a b o u t w h a t y o u w a n t t o s a y a n d h o w t o s a y i t a s c l e a r l y a s p o s s i b l e .A s a f i r s t s t e p ,y o u n e e d t o (28)......t h e m a i n p o i n t s y o u w a n t t o g e t a c r o s s .A u d i e n c e s a r e e a s i l y b o r e d a n d (29)......t o r e m e m b e r o n l y t h e m o s t e n t e r t a i n i n g ,e x c i t i n g o r u n u s u a l i d e a s .N e x t c r e a t e y o u r m a t e r i a l s ,c h o o s i n g t h e i m a g e s f o r y o u r p r e s e n t a t i o n c a r e f u l l y .R e m e m b e r y o u d o n o t w a n t t o s t o p y o u r a u d i e n c e f r o m l i s t e n i n g t o y o u ,n o r d o y o u w a n t t o (30)......t h e m .F i n a l l y ,m a k e a l l t h e n e c e s s a r y (31)......f o r t h e e q u i p m e n t y o u n e e d .I f t e c h n o l o g y i s t o b e a n i m p o r t a n t (32)......o f y o u r p r e s e n t a t i o n ,m a k e s u r e y o u k n o w h o w t o u s e i t (33)......a n d t e s t i t o u t b e f o r e h a n d .NTAGEREADING ANSWER KEYPart One Part Two Part Three Part Four Part Five1C8F13B19B34US2A9B14D20B35STRICT3D10E15C21C36THAT4B11C16D22A37WITH5C12D17A23A38CORRECT6D18A24C39WHAT7A25C40IT26D41CORRECT27C42WHILE28D43CORRECT29B44OF30C45BEEN31C32D33C:CA DETAILED LOOK AT THE TASKSFor BEC Vantage, candidates are required to produce two pieces of writing:•an internal company communication; this means apiece of communication with a colleague or colleagues within the company on a business-related matter, and the delivery medium may be a note, message, memo or e-mail;•and one of the following:•a piece of business correspondence; this means correspondence with somebody outside the company (e.g. a customer or supplier) on abusiness-related matter, and the delivery medium may be letter, fax or e-mail•a report; this means the presentation of information in relation to a specific issue or events. The report will contain an introduction, main body of findings and conclusion; it is possible that the delivery medium may be a memo or an e-mail•a proposal; this has a similar format to a report, but unlike the report, the focus of the proposal is on the future, with the main focus being onrecommendations for discussion; it is possible that the delivery medium may be a memo or an e-mail.Part OneIn this part candidates are presented with the context in the task rubric. This explains the role the candidate must take in order to write a note, message, memo or e-mail of around 40to 50 words using a written prompt. It also identifies who the message is to be written to. The prompt is included in the instructions, in the form of bullet points clearly stating the pieces of information that must be incorporated into the answer.Where the delivery medium specified for a Part One answer is a memo or an e-mail, candidates need not include to/from/date/subject details.Part TwoIn the second Writing task, candidates are required to write 120 to 140 words in the form of business correspondence, a short report or proposal. There is an explanation of the task and one or more texts as input material. These texts may contain visual or graphic material and have ‘handwritten’notes on them.There is no significant difference between the formatrequired for proposals and reports. At this level, reports must be clearly organised and should not contain letter features.There is no particular requirement to provide subheadings,particularly given the length of the report.Where the delivery medium specified for a Part Two answer is a letter, candidates need not include postal addresses in their answer. Similarly, where the delivery medium specified is a fax, candidates need not include ‘fax header’details, and where the delivery medium specified is a memo or an e-mail, candidates need not include to/from/date/subject details.Accuracy and Appropriacy in Faxes and e-mailsPlease see page 11.Preparing for the Writing QuestionsThe preparation activities outlined for BEC Preliminary candidates would be equally valuable at this level.N TAGETEST OF WRITINGTime: 45 minutesIn the second task for this level, candidates are often provided with annotated information and are asked to report or convey these comments. It is important that students know how to reformulate the comments, incorporating some of their own vocabulary and structures into their work. Whilst at BEC Preliminary level the emphasis is on the accurate reporting of facts, at this level much more is expected in terms of register, cohesion and the range of structures and language used.For the BEC Vantage Writing component, candidates write their answers in pen in their question paper booklet.WRITING SAMPLE PAPERNTAGEASSESSMENT OF WRITINGAn impression mark is awarded to each piece of writing. The General Impression Mark Scheme is used in conjunction with a Task-specific Mark Scheme, which focuses on criteria specific to each particular task. This summarises the content, organisation, register, format and target reader indicated in the task.The band scores awarded are translated to a mark out of 10 for Part 1 and a mark out of 20 for Part 2. A total of 30 marks is available for Writing.The General Impression Mark Scheme is interpreted at Council of Europe level B2.A summary of the General Impression Mark Scheme is reproduced below. Examiners work with a more detailed version, which is subject to regular updating.WRITING PART 1EXAMINER COMMENTSI’m really sorry but I’m not able to go to the meeting at our company’s head office. I can’t attend because of previous arrangements which I can’t change.Mr Jan Korwalski, a very good worker, will go instead of me. Please accept my apologies.Marta StefanskaCANDIDATE AAll points covered. Successful attempt at complex language,for example ‘I can’t attend because of previousarrangements ’, ‘will go instead of me ’. Concise, making a very positive effect on the reader.Band 5EXAMINER COMMENTSDear Mrs YoungI would like to apologise for not being able to go to meeting at our company’s head office because I will not be in the country. I am going on the business trip to Italy. Mr Mark Smith will go instead of me.Many ThanksNadia JohnsonRegional Sales ManagerCANDIDATE BAll points adequately dealt with. Good range of structure and vocabulary. Minor non-impeding errors, for example ‘go to meeting ’, ‘on the business trip ’. Positive effect on the reader.Band 4EXAMINER COMMENTSTo: Erica Young Cc:Subject: Meeting Dear Mr Young:Thanks for your last letter! I’m very glad to be inviated to attend the meeting at your company’s head office.But first of all, I’m apologising for not being able to go to the meeting. This is due to a error of my agenda, in fact. I have a international conference that day.I feel sorry for my absence. I’d like to recommend my personal assistant to go to instead of me. His name is Jim Green. I hope this will not cause you some trouble.Best wish yours Chan Bo FunCANDIDATE CGenerally well organised (although not concise), leading to a satisfactory effect on the reader. There are, however, some basic non-impeding errors, for example ‘a error of my agenda ’, ‘cause you some trouble ’.Band 3EXAMINER COMMENTSHello Erica,I’d like to apologise you, but I can’t attend to this meeting in our head office. In this time I’m going to London for sales meeting with our customers. Instead of me, for this meeting will go my sales assistance – Tom Best regards NatashaCANDIDATE DA number of errors, but they do not impede communication.Overall, an adequate attempt at the task.Band 3WRITING PART 2EXAMINER COMMENTSDear Mr Mieter,Thank you for your order by fax. I’d like to mention that I can offer you 10% discount if you are booking for 18 - month period.We have 4 offices left in Central Tower as you required but they are on different floors. Also there is no parking space available at the moment in Central Tower. I can offer you a very interesting alternative in Opera Place Building:* 4 offices as you required on same floor* 300 parking spaces and good public transport connections for your employees * wonderful views.Please think about this alternative and the discount I mentioned before. I look forward to hearing from you soon so I can make the booking.Yours sincerely,CANDIDATE EAll points are covered and developed. Organisation is good,and the candidate displays a wide range of natural language and a natural business tone. Errors are minimal.Band 5EXAMINER COMMENTSBUSINESS SPACE PLC FAXFrom: Business Space To: Renver Estates Attn: Sabrina Korkhau Attn: Reinhard MieterSubject: Renting Office Space.Mr Mieter, I’ve just received your fax and after searching for different posibilities, this is what I can offer you:-10% discount on the total prize if you book our offices for 18 months, could it be interesting for you?-You asked us for 4 offices in Central Tower and we only have 4 left but placed in different floors and there are no parking spaces left. Would you mind if I search what you need in Opera Place?-Opera Place is a big Tower with 300 parking spaces, it has wonderful views to Central Park and the public transport connections are really good.-I’ve just checked if we have 4 offices left in Opera Place and for your information we have them now!!At the same floor and one is 10m 2, two are 15m 2and the last one is 20m 2as you required.Please let me know if you are interested in this possibity.Regards Ms KorkhauCANDIDATE FAll content points are achieved, with good organisation.There is an adequate range of language, and the register and format are reasonable. The effect on the reader is satisfactory.Band 3EXAMINER COMMENTSTO: Reinhard Mieter,Thank you for your fax. And we are glad you have decided to rent office space from us for the next twelve months. I’d like to inform you that we can offer 10% disscount for 18 - month booking, please confirm whether you’ll book longer or not.As requested we couldn’t supply you in Central Tower, since there is no vacancy on the same floor and no parking either. But I recommend Opera Place, a suitable place as well. There are four in the same floor, and the sizes are proper. 300 parking spaces are there, which is enough for you. Moreover, public transport connections here are good as well as wonderful views I hope this change will be convenient for you.Meanwhile, I am sure you will be satisfied with Opera Place.I’m looking forward to hearing from you.sincerely,CANDIDATE GAll points are covered. Format, organisation and register are adequate. There is some attempt at range, for example’I hope this change will be convenient for you.’The errors do not impede.Band 3EXAMINER COMMENTSTO: Reinhar Mieter FROM: Business Space SUBJECT: ConfirmationThank you for have selected us for doing Business. Concerning with the requirements you have specified in your fax, I would like to inform you than even though there are four Offices vacant there are all of them in different floors, and moreover there are no parking spaces, However In opera place you could set up the four offices in the same floor, it would be the four floor also there are still available 300 parking spaces so in this matter there is no problem. Let me tell you that in this place you can delight a wonderful view to the sea and this place is relationated with good public transport. and because it is near the sea you can get easily connections not only internal but abroad as well. So I suggest you to go for opera place Please if you have any further equiry please do not hesitate in contact me.CANDIDATE HOrganisation and range of language are poor. There arefrequent basic errors and the first content point (the offer of a discount) is missing.Band 2。

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剑桥商务英语考试BEC中级听力全真试题及答案

剑桥商务英语考试BEC中级听力全真试题及答案BEC XXXUniversity of Cambridge Local XXXXXXBusiness English CertificateTest of ListeningPart One: ns 1-12In this n。

you will listen to three XXX or messages。

Write one or two words or a number in the numbered spaces on the notes or forms below。

You will hear each recording twice.n One (ns 1-4)Look at the note below.You will hear a XXX about an order。

He wants to change the quantity and have it ready by tomorrow。

Martin called because hehasn't received the order he XXX job that is due later this month。

He will fax details if needed.XXX PrintersXXXMessage for: XXX XXXXXX rang from (1) _________________________________。

He hasn't received the (2) ________________________________ he ordered for a (3) ______________________________ later this month。

Wants to change the quantity to (4)_______________________________--- to be ready tomorrow。

剑桥BEC真题中级第三辑口语解析(Part-2-Mini-Presentation)

剑桥BEC真题中级第三辑口语解析(Part-2-Mini-Presentation)第三辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Trying to attract new staff●Competitive wages●Company reputation【思路点拨】主题要点原因Trying to attract new staff 已给要点Competitive wages 竞争力的价格Determination 决定因素Company reputation公司声誉Belief 信念补充要点Career opportunity职业发展前景Self-development 个人发展Working environment工作环境Stimulus 诱因【词汇&短语】招聘recruitment 合作精神，团队精神team spirit根据…….调整tailor to 灵活福利flexible benefits受聘后的福利待遇employment packages 求职者job seeker目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】●表示提出建议Let’s…..Why not……?I suggest that we……My advice would be…….●对观点不予评价I don’t know what to say.I can’t say I have any views on……It’s not something I have considered a lot, I’m afraid.●要求重复Pardon?What did you say just now?Do you mind say it again?【参考范例】When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.A company’s reputation is a mong its most important and valuable assets, which is essential to attracting and retainingemployees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences their decisions in considering job vacancies.What’s more, better opportunity for promotion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.Topic B: WHAT I S IMPORTANT WHEN ……?Preparing to go away on a business trip●Informing colleagues and clients●Delegating essential tasks【思路点拨】主题要点原因Preparing to go away on a business trip 已给要点Informing colleagues andclients通知同事和客户Involvement 参与Delegating essential tasks分派必要的任务Efficiency 效率补Setting goals 设定工作目Productivity 生充要点标产力Creating checklist forpacking 列出行李清单Equipment 设备【词汇&短语】同事colleague 完成accomplish旅程、行程itinerary 目的地destination 预约booking 时间管理time management预订reservation 清单check list投影仪projector 麦克风microphone 【句型点击】要求解释What does … mean?Could you explain it please?When you say…. What do you mean?Would you mind telling me the meaning of….Do you mean ….. by saying…?【参考范例】Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make sure that your business trip runs assmoothly as possible.If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation, even to technical support such as projectors and microphones can be delegated as essential tasks.Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier.Topic C: WHAT IS IMPORTANT WHEN ……?Planning corporate hospitality●Guest list●Type of event主题要点原因Planning corporate hospitality 已给要点Guest list 客人清单Attendance 出席Type of event 活动的种类Diversity 多样性补充要点Location 地点Accessibility 可行性Significance 好处Benefits 益处【词汇&短语】商务社交corporate hospitality 演示、展示demonstration交往socialize 士气morale有益的beneficial 容易到达的accessible出席者attendee 职场workplace受控环境controlled environment 专注的dedicated研讨会seminar 联系，关系网networking发布launch 人际的interpersonal 【句型点击】询问他人意见Any comment o n…….?How do you think of……? What do you say about….?What’s your attitude to…..?Do you have any idea about…..?【参考范例】Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in theforms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And you’d better select a location easily accessible by your event attendees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancy●Description of the work●Experience needed by applicants【思路点拨】主题要点原因Writing a newspaper advertisement for a job vacancy 已给要点Description of the work工作性质描述Attention 关注Experience needed byapplicants应试者的工作经验Relevance 参照条件补充要点Salary range andbenefits 工资幅度及福利待遇Attraction 有吸引力Response and contactdetails 回复与联系方式Instruction介绍【词汇&短语】求职者job seeker 空位vacant position联系方式contact details 工资幅度salary range确切地阐述formulate 福利，津贴benefit细节specific 职业前景Career path申请求职者candidate 包含incorporate需要entail 目标对象target audience【句型点击】句子语义关系，表示转折But / Yet / While / Whereas, .... 然而……However / Nevertheless, ...然而……... Rahter than ... 而不是……... Instead of ... 而不是……... On the other hand, ... 另一方面，……【参考范例】A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ……?Delegating work to others●Clear instructions●Choice of person for the task【思路点拨】主题要点原因Delegatin g work to others 已给要点Clear instructions 清楚的任务指示Direction 方向Choice of person for thetask 承担任务人的选择Quality 质量补充要点Hands-on assistance 身体力行Motivation 动机Monitor and feedback 监控与反馈Assessment 可行性【词汇&短语】企业职阶corporate ladder 亲身动手的hands-on合同工contract worker 激发motivate 详述的、明确的explicit 分派allocate 保证guarantee 反馈feedback 最大值maximum 暗示、含义implication【句型点击】●句子语义关系：表示原因Because of …..Due/owing to….Since…The reason for…. Is…Given the fact that …., we…..【参考范例】Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved.Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated work should be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisions to targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company website●Type of information to include●Different language versions【思路点拨】主题要点原因Designing a company website 已给要点Type of information toinclude包罗的信息类型Knowledge知识Different language versions不同的语言版本Interaction交流补充要点Ready-made websitetemplate 现成的网站设计模版Economy经济Effective navigation 有效的导航系统Accessibility可行性【词汇&短语】定制、定做customize 流量traffic搜索引擎search engine 常惠顾客existing customers潜在顾客potential/prospective customer 布局，设计layout营业范围line of business 现成的ready-made强有力的potent 电子商务e-commerce信息源information source 模板template使用多语言的multi-lingual 导航navigation目标用户target user 菜单menu 【句型点击】句子语义关系，表示结果As a result,Accordingly/consequently…In a consequence..Therefore/ thus……, hence…. 因此【参考范例】Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potentialcustomers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.As a potent information sources, your website serves as a global “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactions between the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize your links according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Meeting foreign clients for the first time●Foreign language skills●Knowledge of cultural differences【思路点拨】主题要点原因Meeting foreign clients for the first time 已给要点Foreign language skils精通外语Fluentcommunication 交流Knowledge of culturaldifferences了解文化差异Appropriateresponse 合适的举止补充要点Business etiquette 商务礼仪Good impression 良好的印象Participation incommunication积极参与交流Great rapport 和谐一致【词汇&短语】记住bear in mind 多文化的multicultural本族语、母语native tongue 澄清、净化clarification过失、出丑gaffe 敏感、敏感度sensitivity攻读、熟读read up 双赢win-win谦恭有礼courtesy 关系，一致，和谐rapport名片business card【句型点击】如何询问对方意见Do you mind …?Would you like…?Could you ….., please?I was wondering if you could…?【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimes we need to make a conscious effort to slow down to produce a fluent communication.And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better take the effort to read up about their country and know common things about their culture. It usually takes quite some time to comprehend the knowledge of cultural differences and respond appropriately.What’s more, you need to ensure that you make thebest impression on potential foreign clients and fine business etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipment●Cost●Speed of technological change【思路点拨】主题要点原因Deciding whether to buy or rent office equipment 已给要点Cost 价格First priority 首要因素Speed oftechnologicalchange技术变化的速度Improve efficiency andboost productivity提高效率和产出补充要Tax 课税Fully tax deductible anda tax write-off 免税Useful life 使用Save you a lot of time and点寿命money 省时经济【词汇&短语】货币因素monetary factor 纳税优惠tax benefit最优先权first priority 加速折旧accelerated depreciation提升，更新upgrade 税金控除tax write-off可扣除的deductible【句型点击】如何澄清观点Don’t get me wrong. 不要误会我My attitude to….. is……What exactly I’m trying to say is…I’m afraid you’ve misunderstood me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits of renting.With the high speed of technological change, some office equipments are easy to become outdated and it’s indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation. While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivity●Offering bonuses●Creating a pleasant environment【思路点拨】主题要点原因Aiming to 已Offering bonuses Enhance the performanceincrease staff productivi ty 给要点提供奖金of employees提高员工表现Creating apleasantenvironment创造愉快的工作环境More energy, lessmistakes, and betterdecisions精力充沛，少犯错误，更好的做决定补充要点Careeradvancement事业发展前景Increase employee jobsatisfaction andproductivity 提高员工对工作的满意度Staff training员工培训Cultivate loyalty, maintainworkplace productivityand give a strongcompetitive edge 培养忠诚感【词汇&短语】决策层executive suite竞争优势competitive edge举止优雅的，改良的，精致的refined 【句型点击】中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplaceproductivity and give the company a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to keep good staff●Promotion opportunities●salaries【思路点拨】主题要点原因Aiming to keep good staff 已给要点Promotionopportunities晋升机会Top talents retention 留住人才Salaries 工资薪水A key attraction 吸引力补充要点Recognition andpraise认可和奖励A sense of pride andboost up morale培养自豪感Workplaceculture 职场文化Trust for successfultwo-way communication双赢的沟通【词汇&短语】高级人才top talent 骄傲感 a sense of pride提高工资pay increase 扶助，增强boost up分红制profit sharing 士气，斗志morale出勤attendance 双向的two-way【句型点击】表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you.Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance.Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedication and contributions to the success of the practice, for showingrecognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build an image in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff.Topic B: WHAT IS IMPORTANT WHEN ……?Organizing a conference●Conference speakers●Facilities at conference centre【思路点拨】主题要点原因Organi zing a confere nce 已给要点Conference speakers会议报告人Inspiration 鼓舞力Facilities at conferencecentre会议设备Sound effects 明显的效果补充要点Time allocation 会议时间分配Order and efficiency 井然有序Budget 会议经费Crucial support 关键支持【词汇&短语】激发性的motivational 播音public address演讲嘉宾guest speaker 事先in advance耗时的time consuming【句型点击】表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can helpaddress the conference purpose. However, the conference agenda, order and content of conference activities will go through many changes until the actual conference is fun.In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts.Topic C: WHAT IS IMPORTANT WHEN ……?Producing a marketing plan●Identifying target customers●Setting a budget【思路点拨】主题要点原因Producing a 已给Identifying target Marketing needs andmarketing plan 要点customers确定目标客户objectives市场需求与目标Setting a budget制定预算开支Financial balancesand priorities财务收支平衡补充要点Marketingstrategies 市场战略Marketing directionand action市场方向Environmentalfactors各种环境因素Impact on themarket growthpotential潜在增长市场的影响【词汇&短语】收入，税收revenue 明显的measurable图表tables and graphs 政府行动government action管理工具managerial tool 文化变迁cultural changes定价pricing 营销信息marketing message市场分割market segmentation【句型点击】表示反对No way.Not really.Of course not.Not a chance.门都没有【参考范例】Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities.Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions.Besides, various environmental factors such as government actions, emerging technology, and even culturalchanges may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.。

(完整word版)剑桥商务英语(BEC)中级第二、三、四辑口语真题范例

第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clients●Types of activities●Cost[思路点拨]【词汇＆短语】促销赠品Complimentary presents 迎宾室Hospitality room招待费Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的Business objectives 客户需求Customer demand包间Compartment 舒适的Cozy【句型点击】●间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is…….. 我想说的是……..I’d like to begin by……●个人想法In my opinion, I’d say that…..The point is that…….Well, we should….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we canhave an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rent●Location●Length of contract【词汇&短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】●观点阐述Well, it seems to me that…….That’s true, but on the other hand…..●追加观点That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ……?Deciding on packaging for products●Image●Production process【词汇&短语】包装材料wrapper，packaging material 不可再生资源non-renewableresources 包装设计package design 有利环境的environmental-friendly顾客的青睐customer favor 肤浅的，表明的superficial【句型点击】●自然过渡How shall I put it? 怎么说呢？Actually…..That’s just how I see it …..●个人观点Personally, I think…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Selecting staff for promotion●Attitude to work●Current performance【词汇&短语】空缺职位vacancy 人事部personnel行政管理部administration 公关public relations总部head office 工资wages and salaries管理技能managerial skill 职业前景career prospect人力资源部human resources 团队协作teamwork【句型点击】●常用开始语Thank you for your questionThe answer is…Let me start with….In my viewIt is very likely that….●表达观点常用句What I am thinking is….Let me make my point very clear.It is crystal clear that…..There is no doubt that…..I am into the first opinion..【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’scareer. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ……?Considering a career change●Further study or training●Opportunities for future promotion【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income坏的影响adverse effect 工资价格螺旋上升wage-price spiral 精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】●更倾向于某一个选项I would take …….. as my priority 我会把……..作为我的首选项。

剑桥商务英语中级考试真题

剑桥商务英语中级考试真题BEC真题一THE ART OF __ION'Let me send you our brochure' is probably the most commonly used phrase in business. But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, 'Who will the brochure be sent to?' 'What do we want to achieve with it?' The truth is that a brochure has usually been produced for no other reason than that the competition has one.However, with a little research, it often transpires that what the client wants is a mixture: part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget is likely to be finite. There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these. The other requirements will have to be met in a different way. After all, introducing the company's product range to new customers by mail is a different task from selling a new season's collection to existing customers.The second task is to get the content right. In 95 per cent of cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they don't get a copywriter or someone with the right expertise to produce the text, or at least tidy it up - and this shows. A bigger failing is to produce a brochure that is not customer focused. Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from you.Instead, thousands of brochures start with a history lesson, 'Founded in 1987, we have been selling our products .. I can assure you that customers are never going to say to themselves, 'They've been around for 20 years - I'll buy from them.' It's not how long you've been in business that counts, it's what you've done in that time. The important point to get across at the beginning is that you have a good track record. Once this has been established, the rest of the brochure should aim to convince customers that your products are the best on the market.It is helpful with content to get inside the customer's head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so on. But remember that it is not enough just to state these; in order to persuade, they need to be spelt out. One possibility is to quote recommendations from existing customers. This also makes thebrochure personal to you, rather than it simply being a set of suppliers' photographs with your name on the front.At the design stage, there are many production features that can distinguish your brochure from the run of the mill. You may think that things like cutouts or pop-ups will do this for you and thus make you stand out, or you may think they just look like designer whims that add cost. Go through all the options in detail. One of them might be that all-important magical ingredient.13 What point does the writer make about brochures in the first paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.14 The writer's advice to companies in the second paragraph is toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producing brochures.15 In the third paragraph, which of the following does the writer say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16 In the introduction to a brochure, the writer advises companies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market position.D the reputation they have built up.17 When discussing brochure content in the fifth paragraph, the writer reminds companies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18 What does 'run of the mill' in line 67 mean?A eye-catchingB complicatedC stylishD ordinary《The art of persuasion》，劝说的艺术。

剑桥BEC真题集第2辑（中级）真题TEST2

Test 2 Reading 1 PART ONE Questions 1-7 ●Look at the statements below and the text on the opposite page about the importance of listening to people.●Which section （A, B, C or D）does each statement （1-7）refer to? ●For each statement （1-7），mark one letter （A, B, C or D）on your Answer Sheet. ●Y ou will need to use some of these letters more than once. 1 Sometimes it is necessary to insist on further explanation. 2 Y ou shouldn't focus on your response while others are still speaking. 3 People are reluctant to admit that they don't listen well. 4 There are benefits in seeing things from the speaker's perspective. 5 Keen observation of the speaker can support our listening skills. 6 It is risky to think about a different issue while someone is speaking. 7 People do not mind hearing their own views summarized. Good listener, better manager A Too often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough. We get things wrong because we haven't quite understood what someone meant when they were talking to us. Anyone who has ever taken the minutes of a long meeting will know how hard it is to remember - despite the benefit of notes - exactly what everyone said. But success depends on getting things right- and that means listening.B Listening is not the same thing as hearing; it is not an effortless activity. It demands attention and concentration. It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong. However, if you allow your mind to wander onto something else, even for a few minutes, you'll miss what the speaker is saying - probably at the very moment when he or she is saying something critical. And not having heard, you won't know you've missed anything until it's too late. C The most common bad habit we have is to start thinking of what we are going to say about the the subject subject subject long long long before before before the the the other other other speaker speaker speaker has has has finished. finished. finished. W e W e then then then stop stop stop listening. listening. listening. Even Even Even worse, worse, worse, this this often adds rudeness to inattentiveness, as once you have decided what to say there is a fair chance you will interrupt to say it. Good listeners don't interrupt. In fact it is often worth explaining the main main idea of what you have just been told before going on to make your own points. Nobody is idea of what you have just been told before going on to make your own points. Nobody is offended by this and it shows that you have listened well. D Above Above all all all be be be patient patient patient and and and accept accept accept that that that many many many people people people are are are not not not very very very good good good communicators. communicators. communicators. It's It's helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying. Equally importantly you should put yourself in the other person's place, both intellectually and emotionally; it will help you to understand what they they are are are getting getting getting at at at and form and form a a response. response. response. But But But don't don't don't be be be too clever. too clever. Faced with a a know know -all, -all, many many people keep quiet because they see no point in continuing.ANSWER KEYS: 1 B 2 C 3 A 4 D 5 D 6 B 7 C Reading 2 PART TWO Questions 8-12 Read the article below about recruiting staff. Choose the best sentence from the opposite page to fill each of the gaps. For each gap （8-12）， mark one letter （A-G ） on your Answer Sheet. Do not use any letter more than once. There is an example at the beginning, （0）。

剑桥BEC中级听力试卷(B卷)

2014翻译专业视听说3补充练习（B卷）PART ONEQuestions 1-12●You will hear three telephone conversation or message.●Write one or two words or a number in the numbered spaces on the notes or forms below.●You will hear each recording twice.Conversation One(Questions 1-4)●Look at the note below.●You will hear the manager of a production company phoning a customer’s office.Parkinson Machine ToolsMessage from: Mary Parsons of Murdrch ToolsFor: Sandy EllisDepartment: Machine (1)………………………………………………………….. Subject: A new (2) ………………………………………….machine supplied in July Reason for call: Products are being (3) ……………………………………………………due to fault in box assembling mechanismAction: we are sending (4) ……………………………………………..early tomorrow.Conversation Two(Questions 5-8)●Look at the form below.●You will hear a man telephoning the Financial Press Information Service with an order.Conversation Three(Questions 9-12)●Look at the notes below.●You will hear a recorded message about a radio programme.The Future of BusinessNext week’s programmeSpecial guest: Max Bruner from the Berlin (9) …………………………………….Subject of talk: (10) …………………………………New starting time: (11)……………………………………pmListeners are invited to attend a special (12) …………………………………………session (after the programme).PART TWOQuestions 13-22Section One(Questions 13-17)●You will hear five short recordings.●For each recording, decide what opinion the speaker has about the company they work for.●Write one letter (A-H) next to the number of the recording.●Do not use any letter more than once.●You will hear the five recordings twice.13…………………… 14…………………… 15…………………… 16…………………… 17…………………… A The after-sales service is poor.B The company brochure should be updated.C More money should be invested in research and development.D Employment contracts should be standardised.E A member of staff should be dismissed.F Some new trainees should be recruited.G The company insurance provision is not sufficient.H Product delivery agreements need to be clearer.Section Two(Questions 18-22)●You will hear another five recordings.●For each recording, decide what the speaker is trying to do .●Write one letter (A-H) next to the number of the recording.●Do not use any letter more than once.●You will hear the five recordings twice.18…………………19…………………20…………………21…………………22…………………A to place a repeat orderB to query an invoiceC to accept a quotationD to confirm an appointmentE to enquire about a changeF to ask for a refundG to book a conference venueH to arrange a demonstrationPART THREEQuestions 23-30●You will hear an interview with Giles Milton, the Operations Director of the NationalWeather Center, about this organization’s relation project.●For each question 23-30, mark one letter (A, B or C) for the correct answer.●You will hear the recording twice.23 The National Weather Centre’s most recent customers areA supermarket retailers.B healthcare managers.C maritime and aviation workers.24 Why did the Centre first consider relocating?A It had sufficient capital to build its own premises.B The lesson on its premises was due to expire.C It had outgrown its original premises.25 What conclusion was reached about the eventual choice of location?A The actual physical location was unimportant.B Operational costs mattered more than staff preferences.C Transport links were the deciding factor.26 Why is the Centre confident about retaining staff at its new location?A The Centre can now afford to increase salaries.B The location is particularly attractive.C There is less competition from other employers.27 What positive feedback has staff given about the new location?A They find the local amenities impressive.B Accommodation is significantly cheaper.C There is pleasant countryside nearby.28 What financial incentive did the local authorities offer the Centre?A a rent-free periodB cheap land for saleC reduced business taxes29 Giles Milton says that the local governmentA wants to expand its range of incentives.B prefers to deal with local businesses.C hopes the Centre’s presence wi ll attract other business.30 What additional help is the Centre going to receive from local agencies?A training to develop employees’ IT skillsB grants for employing school leaversC consultants’ advice on office designPart Four:Passage OneDirection: Listen to the passage and, and complete the information according to the passage you hear:31. He was born in 1930, in Shanghai, where his father was a _________________ and he wasonly ___________________ when the city was occupied during the World War II.32. Empire of the Sun tells the story of how a young boy, Jim Graham, survives the Japaneseoccupation. Interestingly, Jim is J G Ballard’s ____________and _______________ is Graham.33. Inevitably, he is found and then he is sent to a prison camp,It’s a _____________, but theboy somehow ____________.34. Is there a happy ending? Yea and no. Jim sees many people dies; _____________________iskilled by the Americans.35. But he learns also about the _____________ and ___________ that is possible, even in thesecircumstances.Passage Two:Direction: Listen to the passage and, and answer the questions according to the passage you hear:36. How does Sally feel when people sing her Happy Birthday?37. What can’t Sally bear?38. What kind of people make Jake angry?39. How often is Andrew jealous?40. What makes Monica proud of work?You now have 10 minutes to transfer your answers to your Answer Sheet.Answer Sheet （B）Name_______________Class _______________ Part I.1.2.3.4.5.6. 7.8.9.10.11.12Part II13141516 171819202122Part III.23.24.25.26. 27.28.29.30.Part IV.31.32.333435.36.37.38.39.40.。

剑桥BEC真题中级第四辑口语解析Part2MiniPresentation

第四辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Planning a presentation● Audience● Equipment needed【词汇&短语】农民工 migrant worker 被期望，被期待做某事 be expected to 图表，曲线图 graph 相应的，转而 in turn术语 technical words 最后但并不是最不重要的last but not least 准备行动，待命 stand by 备用的 spare 【句型点击】 ● 回到原话题To turn to the topic ….To get back to what I was saying…To go back to what you were saying about… ● 引起新话题 About…. I think… That reminds me of….. Talking of…., I know….. 【参考范例】When planning a presentation, speakers should first be clear about the composition of audience. The types of audience determine the techniques and languages they are going to use in the presentation. For example, if the speaker is faced with a group of migrant workers with poor educational background, he is supposed to use simple language with less graphs and technical words.Secondly, a good presentation depends on the support of equipment. Speakers must cooperate with the organizers to ensure that all needed equipment stands by and there should always be spare equipment in case anything goes wrong during the presentation. Meanwhile, the lighting and seating arrangement are to be fully prepared before the presentation.Moreover, to give a good presentation, the speaker is expected to have a thorough research on the topic. A good preparation will make the speaker confident of his performance, which in turnwill arouse the audience’s enthusiasm. Last but not least, a knowledge person is not necessarily a good presenter, so in order to improve the quality of his presentation; the speaker must learn presentation skills and practice them.Topic B: WHAT IS IMPORTANT WHEN ……?Selecting an interpreter for a meeting with foreign clients● Experience ● Reliability【词汇&短语】需要，要求call for 正直；诚实integrity积累accumulate 忽视，未注意到overlook环境，条件，情况circumstance 核心core结果outcome 互动interaction准确的accurate 咨询，协商consultation【句型点击】●常用礼貌打断语Can I ask a question?Can I interrupt for a moment?Just to change the subject for a moment, do you….?●概括性论述In most cases…..Generally speaking…On the wholeBy and large【参考范例】When selecting an interpreter for a meeting with foreign clients; to begin with, we must consider the related work experience of the interpreter. Interpretation is a skilled job which calls for a great deal of practice. A good interpreter must have accumulated plenty of experience and known how to respond quickly under different circumstances.Reliability is another important factor when choosing an ideal interpreter because he is the bridge connecting the two sides. A good business outcome depends on his accurate and fluent interpretation. Meanwhile, his personal integrity of occupation shouldn’t be overlooked because he grasps some business secrets and has the chance to touch the core technology.In addition, the personality of an interpreter should also be taken into consideration when selecting one for a meeting with foreign clients. Good personality will smooth the communication and encourage the interaction of the both sides. To some extent, a good interpreter will affect the result of business consultation.Topic C: WHAT IS IMPORTANT WHEN ……?Introducing a new product range onto the market●Timing●Advance publicity【思路点拨】【词汇&短语】产品系列product range 结束，终结terminate确保，担保ensure 提前宣传advance publicity在很大程度上to a great extent促销活动promotional events不合时宜的ill-timed 方向，定位orientation【句型点击】●常用口头衔接语Well, the point I’m trying to make it is that…Well, what I am trying to say is that…And don’t forget…●常用开场白I’d like to begin by saying…I’d like to begin by raising the issue/question of….There are two points I’d like to make…【参考范例】When introducing a new product range onto the market, timing is the most important factor. A perfect timing can ensure the success of the product range to a great extent while an ill-timed launch will terminate the development of new products.Besides, advance publicity is very important in warming up the market and arousing people’s interest in the coming of new product range. Advanced publicity is usually conducted through advertisement campaign. Good advance publicity will make people wait anxiously for the new products. And when the products are finally on sale, they couldn’t wait to possess them. At the same time, the company should organize various promotional events to stimulated people’s enthusiasm still further.What’s more, to successfully introduce a new product range onto the market, the company should have a clear orientation of the potential customers, or in other words, the product range should have target customers. Nowadays, people like to show their personality over the things they use. So the fate of a new product range heavily depends on its followers or fans.第四辑Test 2Topic A: WHAT IS IMP ORTANT WHEN ……?Aiming to improve career prospects●Reading business articles●Learning a foreign language【思路点拨】【词汇&短语】职业规划career prospect 保证guarantee系统的organic 职业能力proficiency开阔视野broaden the horizon 语言能力command of language【句型点击】Take… into account.Give you a clue of….….is becoming increasingly popular.….helps you step forward.【参考范例】When aiming to improve career prospects, I would take four factors into account, namely a good reading habit, a good command of foreign language, a further education and an organic frame of the world. To start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own position. Secondly, foreign language learning is becoming increasingly popular in companies because it guaranteeseffective communication with overseas business partners. Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon would enhance your professional skills.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding how to transport goods●Destination●Speed目的地destination 运输中in transit立即发货prompt delivery 装货过程loading process快递流通fast turnover 最佳报价best over【句型点击】In order to…With regard to… 基于Other things being equal…同等条件下【参考范例】When you are deciding how to transport goods, the destination of the delivery is the prime element to be considered. For the sake of convenience, various means of transportation should be adopted with regard to different distance of the delivery. Furthermore, we can’t overlook speed. A more prompt delivery means a faster turnover. On the other hand, delivery and loading of the goods shouldn’t be neglected. If the goods are not taken c are of. There could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, The Company can suffer from a huge loss. And now it comes to the last point price, other things being equal, as long as the transport company can handle the items properly, we would definitely choose the one that grants us the best offer.Topic C: WHAT IS IMPORTANT WHEN ……?Purchasing new machinery●Level of automation●Maintenance requirement【词汇&短语】生产线the production line 付款条件payment terms由电脑控制的computerized 严格检查strict inspection提高效率raise efficiency 全自动的fully automatic极具清楚crystal clear 假设出来的情况hypothetical case【句型点击】We should aware of…My interes t is towards….If we don’t take this seriously…..【参考范例】When purchasing new machinery for production line, the level of the automation should be considered first. Just imagine how much labor it will save if the whole process is computerized and fully automatic, that is exactly the reason why we buy new machineries to save labor and raise efficiency. Moreover, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered. Furthermore, quality should be viewed before the purchase. The machinery has to pass strict inspection to guarantee qualified productions of goods. Finally, if I were in charge of the purchase, my interest will be towards safety. The visual of some worker getting caught in the blade of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case.第四辑Test 3Topic A: WHAT IS IMPORTAN T WHEN ……?Selecting a retail sales assistant●Previous experience●Appearance【词汇&短语】销售经理sales manager 促进销售sales promotion推销潜力sales potential 销售利润selling profit代理商Selling agent【句型点击】●表达现状We can’t ignore the fact that….No one can deny the fact….This phenomenon attracts people’s interest in…【参考范例】When selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experience, he or she may get a priority or privilege for the position, because as may other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearance of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant.Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with customers is very important. It can help us to improve our achievements and make sure we have sustainable resources for the future development.Topic B: WHAT IS IMPORTANT WHEN ……?Contacting clients by telephone●Calling at the right time●Listening carefully【思路点拨】【词汇&短语】客户支持clients support 打扰disturb可供利用的available 热情的enthusiastic令人反感的annoying 时间把握timing【句型点击】I am in the middle of…我正在忙着To put it in another way..….is the key point.One of the best ways to…. Is…..【参考范例】When contacting clients by telephone, we have to cover the whole range of business matter in a limited time, so we have to be very brief and efficient in every minute available. As a matter of a fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, firstly, you should make sure that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point. Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listener.Thirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to, such as do not hang up first. We often say that the details determine you will succeed or fail. Note that the details can help a lot to solve the problems effectively.Topic C: WHAT IS IMPORTANT W HEN ……?Managing change●Clear objectives●Communication【思路点拨】【词汇&短语】企业目标business goal 蓝图blueprint核心竞争力core competence 与时俱进keep pace with time大的市场份额The lion’s share【参考范例】In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.第四辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Considering setting up a staff canteen●Employee’s opinions●Cost to the company【思路点拨】【词汇&短语】至关重要的crucial 策略战术tactic能被利用的available 注意be aware of….交换意见compare notes 或者alternatively长期预定long-tern reservation 可行性feasibility以员工为中心的employee-oriented 建筑，建造construction【句型点击】As far as…..concernedWith respect to….关于….To be specific 具体来说Be supposed to….应该……Conserve no effort to…不遗余力地【参考范例】With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employees’ opinions are supposed to play a crucial role. Undoubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money.Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it.Top ic B: WHAT IS IMPORTANT WHEN ……?Working as a teacher●Sharing expertise●Deciding responsibilities【词汇&短语】求助于resort to 零碎的piecemeal处理tackle with 前提premise倾向于apt to 灵活的策略flexible policy指派assign 唤起情绪invoke有机的，整体的organic 同时simultaneously【句型点击】The prime concern is… 首要考虑是..Given this pr emise…. 基于这样的前提Be expected to…被期待做某事，应该做某事【参考范例】When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.Topic C: WHAT IS IMPORTANT WHEN ……?Negotiating a contract with a customer●Customer needs●Available budget【思路点拨】【词汇&短语】可持续的sustainable 共同愿望common desire双赢win-win 建立贸易机会conclude business互惠互利mutual benefit 一致coincides with通力合作close cooperation 报价quotations最新商品价格目录表latest catalogues 履行合同observe the contract商业信誉commercial integrity 国际惯例international practices【句型点击】I have some comment on…..The products meet with great favor.How to precede with 怎样来进行How to put…. Into practice….【参考范例】If I am negotiating a contract with a customer, I will firstly take the customers’ needs into consideration. The reason is ve ry simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussin g and bargaining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that.Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.。

剑桥商务英语BEC中级阅读真题(三)

剑桥商务英语BEC中级阅读真题（三）PART TWOQuestions 8-12·Read the extract below from an article about the coffee industry.·Choose the best sentence from the list on the opposite page to fill each of the gaps.·For each gap 8-12, mark one letter (A-I)on your Answer Sheet.·Do not use any letter more than once.Coffee is worth approximately $50-60bn per annum in terms of world sales. It is a truly international commodity, and today more than 50 countries in the world grow coffee beans. (example) ______I_____. ICO organization helps coffee producers and promotes coffee conumption worldwide.ICO estimates that world production next year will reach 97.5 million bags.11.3 million bags higher than the current year. (8) ____________. As the largest producing country, Brazil is particularly important in the coffee world. In 1994 Brazil was responsible for 25% of world production, Colombia was next with 13.4%, Indonesia had 7.5%, Mexico 4.7%, Guatemala 3.8% and Ethiopia and Vietnam were equal with 3.4%.Coffee is a tough crop, and can be grown in areas where it is difficult or impossible to grow other crops. (9) However, disease is always problem for coffee production, as we can see in some parts of South America at the moment.ICO is active in educating farmers about avoiding disease and dealing with problems when they occur.The distribution chain varies from country to country, explains Pablo Dubois. Inmost countries the smaller farmers sell their crop to a local trader, who then sells it on to exporters. There are, however, other distribution systems. (10) ____________. Some countries, like Vietnam, have special government marketing organizations for coffee.Coffee prices often vary greatly from one year to the next. In 1997, for example, there was a large rise in the world price, which was immediately felt by the consumer. Rising prices always result in a drop in sales, which will have a bad effect on those developing countries, which are highly dependent on foreign exchange from coffee exports. (11)____________.In the opinion of Pablo Dubois, the biggest problem for his organisation is to create greater consumer awareness of the different varieties of coffee and different ways of preparing it. (12)____________. ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production, and last year’s seminar on coffee and the environment created a lot of interest.The future looks bright for the coffee industry. It is estimated that consumption over the next few years will continue to rise steadily. New markets like Eastern Europe and China are expected to develop fast.A. As a result, the membership now represents 94% of all exporters and 60% of all importers.B. In some of these countries, this can amount to as much as 50% of all export earning.C. In North America, most consumers already have above average knowledge of the range available.D. For example, frost and wind are particularly damaging to coffee crops.E. Larger coffee growers, for example, frequently export directly.F. The main reason for this is higher Brazilian output as production recovers from weather damage to crops.G. It is cultivated in mountain regions which can only be reached by animal transport, and in other difficult areas where modern agricultural equipment cannot be used.H. This is because there is a demand for coffee in Germany, and it is also sold in the UK and in the US.I. This make the coffee industry fairly universal, according to Pablo Dubois, Head of the International Coffee Organisation (ICO), based in London.。

中级剑桥BEC最新真题精选集第4辑(3)-中大网校

中级剑桥BEC最新真题精选集第4辑(3)总分：120分及格：72分考试时间：140分试题分5部分，共有45道题。

题型为多选项搭配题（两部分），多选项选择题（两部分）和错误辨认题（一个部分）。

For each statement(1-7),mark one letter(A,B,CorD)on your Answer Sheet.(1)根据下列答案回答{TSE}题：(2)回答第2空。

(3)回答第3空。

(4)回答第4空。

(5)回答第5空。

(6)回答第6空。

(7)回答第7空。

For each gap(8-12),mark one letter(A-G)on your Answer Sheet.(1)根据下列短文，回答{TSE}题：(2)回答第9空。

(3)回答第10空。

(4)回答第11空。

(5)回答第12空。

For each question(13-18),mark one letter(A,B,CorD)on your Answer Sheet.(1)根据下列短文，回答{TSE}题：(2)The writer's advice to companies in the second paragraph is toA. produce a brochure to advertise new product lineB. use a brochure to extend the customer basC. accept that a brochure cannot fulfil every objectivD. aim to get a bigger budget allocation for producing brochure(3)In the third paragraph, which of the following does the writer say would improve the majority of brochures?A. better language and expressionB. better overall appearanceC. more up-to-date contentD. more product information(4)In the introduction to a brochure, the writer advises companies to focus onA. their understanding of the business environmenB. the range of products they offeC. their unique market positioD. the reputation they have built u(5)When discussing brochure content in the fifth paragraph, the writer reminds companies toA. consider old customers as well as new oneB. provide support for the claims they makC. avoid using their own photographD. include details of quality certificatio(6)What does 'run of the mill' in line 67 mean?A. eye-catchingB. complicatedC. stylishD. ordinaryFor each question(19-33),mark one letter(A,B,CorD)(1)根据下列短文，回答{TSE}题：(2)A. existedB. occurredC. happenedD. developed(3)A. ledB. broughtC. causedD. Dresulted(4)A. numberB. percentageC. divisionD. quantity(5)A. pulledB. madeC. turnedD. carried(6)A. sumB. totalC. amountD. figure(7)A. applyingB. exertingC. strugglingD. forcing(8)A. left outB. gave upC. drew backD. ran down(9)A. addsB. connectsC. combinesD. links(10)A. confidenceB. securityC. certaintyD. promise(11)A. necessitiesB. propositionsC. measuresD. criteria(12)A. requestedB. askedC. appliedD. demanded(13)A. attractB. inviteC. suggestD. recommend(14)A. contrastB. conflictC. challengeD. competition(15)A. performedB. dealtC. handledD. treatedRead the text below about how consumers decide what to buy.(34-45) (1)根据下列短文，回答{TSE}题：(2)回答第35题。

剑桥商务英语大全 BEC中级口试全真试题

BEC中级口试全真试题 Part IPhase II: Good morning/afternoon. I’m … and this is my colleague …. S/he’s just going to l isten to us. Could I have your mark sheets, please? (To A) What’s your name? Where are you from? A:回答I: Thank you. (To B) And you? B:回答I: Thanks. Do you work or are you a student, B? B: 回答I: (What do you do? What do you study?) B:回答I: What about you, A? (What do you do? What do you study?) A: 回答I: What do you like most about your job/studies, A? A:回答I: (Why?) A:回答I: What about you, B? B:回答Phase II1I: A, which specific skills will you need most in your career? (Why?) A:回答I: How about you, B? (Why?) B:回答I: B, what qualities does a good employee need to have? (Why?) B:回答I: What do you think, A? A:回答I: A, to what extent is it possible to train people in interpersonal skills? (Why/Why not?) A:回答I: B, which special qualities do you think managers need to have? (Why?) B:回答2.I: Do you find the internet useful for your work/studies, A? (Why/Why not?) A:回答I: How about you, B? (Why/Why not?) B:回答I: Do you think the internet will become more widely used by companies in the future, B? (Why/Why not?)B:回答I: What do you think, A? A:回答I: Do you think that the internet is an effective channel for marketing a company’s products, A? (Why/Why not?) A:回答I: Do you think other forms of advertising will continue to be more important than the internet, B? (Why/Why not?) B:回答3.I: How ambitious are you for your career, A? (Why/Why not?) A:回答I: How about you, B? (Why/Why not?) B:回答I: Do you think you are or would be a good manager, B? (Why/Why not?) B:回答I: A, what do you think? (Why/Why not?) A:回答I: Would you rather be a manager in a small company or a large corporation, A? (Why) A:回答I: Would you like to be the head of your own business, B? (Why/Why not?) B:回答4.I: How do you feel about being away from home on business, A? (Why) A:回答I: What about you, B? (Why?) B:回答I: Do you think all hotels should provide special facilities for business people, B? (Why/Why not?) B:回答I: How about you, A? What do you think? (Why/Why not?) A:回答I: Do you think it is an advantage to stay in a large international hotel rather than a small hotel when on business, A? (Why/Why not?) A:回答I: Do you prefer to stay in a hotel on your own or with colleagues, B? (Why?) B:回答5.I: How important is it to you to have flexible working hours, A? (Why/Why not?) A:回答I: What about you, B? (Why/Why not?) B:回答I: Do you think that companies should control the number of extra hours staff work, B?(Why/Why not?) B:回答I: How about you, A? What do you think? (Why/Why not?) A:回答I: Do you work more effectively at certain times of the day, A? (Why/Why not?) A:回答I: Do you work faster when you have to meet a deadline, B? (Why/Why not?)6.I: Are you influenced by company logos when you choose services or products, A? (Why/Why not?)A:回答I: What about you, B? (Why/Why not?) B:回答I: What kinds of popular events or personalities do you think companies should be invol ved in sponsoring, B? (Why?) B:回答I: What are you, A? What do you think? (Why?) A:回答I: Do you think that sponsoring sports events or personalities is the most effective fo rm of advertising, A? (Why/Why not?) A:回答I: B, do you think companies will make more use of sponsorship in the future as a way o f advertising? (Why/Why not?) B:回答BEC中级口试全真试题Part Ⅱ1.What is important when planning a presentation?Finding out about the audience????Researching the topic2.What is important when aiming to improve customer service?Staff Training????Customer Satisfaction Surveys3.What is important when managing a project?Encouraging Teamwork????Keeping to schedule4.What is important when motivating staff?Financial benefits????Career development Opportunities5.What is important when dealing with competition?Pricing policies????Advertising strategies6.What is important when planning health and safety training?Selecting topics????Selecting staff to attend7:What is important when choosing new office equipment?Prices and discounts????Brand names8.What is important when entertaining foreign business clients?Venue for entertainment????Cultural Differences9.What is important when aiming to reach new markets?Market research????Advertising10.What is important when choosing a management training course to attend? Program Contents????Length of course11.What is important when relocating a business?Local workforce available????Location of site12.What is important when advertising a new product?Target markets????Choice of media13.What is important when starting a new job?Knowledge of company procedures????Help from company staff14.What is important when selecting staff for marketing trips abroad? Position in the company????Previous experience of other countries15.What is important when aiming to reduce production costs?Efficiency of production line????Cost of raw materials15.What is important when choosing people to work in teams? Variety of experience????Personal qualities16.What is important when dealing with a heavy workload?Time management????Sharing tasks17.What is important when developing new products?Market research????Pricing18.What is important when being interviewed for a job? Information about the company????Personal appearance19.What is important when exhibiting at a trade fair?Quality of display????Staff selected20.What is important when introducing a reward system for staff? Purpose of the reward system????Types of reward offered21.What is important when entertaining clients?Types of activities????Cost22.What is important when choosing retail premises to rent? Location????Length of contract23.What is important when deciding on packaging for products? Image????Production process24.What is important when selecting staff for promotion?Attitude to work????Current performance25.What is important when considering a career change?Future study or training????Opportunities for future promotion 26.What is important when planning an advertising campaign? Market research????Selecting appropriate media27.What is important when choosing transport for a business trip? Convenience????Cost-effectiveness28.What is important when aiming for promotion?Quality of performance???? Company loyalty29.What is important when exporting goods or services for the first time? Personal Contacts???? Professional advice30.What is important when dealing with complaints from clients?Offering an apology???? Suggesting a solution to the problem31.What is important when setting prices for new products?Production costs???? Competitors’ prices32.What is important when aiming to reduce staff turnover?Financial incentives???? Career structure33. What is important when planning the layout of a new store? Attractiveness???? Security of goods34.What is important when choosing a new sales agent?Experience of agent???? Number of contacts35 What is important when monitoring the quality of service provided?Feedback from customers???? Checking sales figures36: What is important when…?selecting applicants for a job??????work experience???? personal qualities37: What is important when…?choosing a new supplier?????? price and discounts??????reputation38: What is important when…?aiming to improve production quality???? up-to-date equipment???? staff??training39: what is important when…?preparing for a job interview studying the job advertisement??finding out about the com pany40: what is important when…?deciding whether to attend a conference???? venue??????speakers41: What is important when…??? developing new products???? market research???? costs??involvedBEC中级口试全真试题 Part III1. Program for New StaffThe manufacturing company you work for would like to introduce a full programme of trai ning for new staff. You have been asked to help prepare the programme.Discuss the situation together, and decide:--- what should be covered by the training programme--- how else new staff can be helped to settle into their jobs as quickly as possible2 Company Dress CodeYour Managing Director is unhappy with the general standard of dress among staff.You have been asked to make recommendations about introducing a dress code or company uniform.Discuss the situation together, and decide:---what the advantages and disadvantages of having a company uniform would be--- what kind of dress code would be appropriate for staff in different types of jobs3 Staff TrainingYour company has decided to use an outside agency for training sales staff.You have been asked to have preliminary discussions with the agency to organise this.Discuss the situation together, and decide:--- what information you will need to provide for the agency---what kinds of questions you will need to ask the agency4. Company VideoThe manufacturing company you work for is planning to make a video to show to potential customers and investors. You have been asked to help with planning the video.---Discuss the situation together, and decide:--- which departments and activities in the company should be included in the video---which company personnel should appear in the video5. Business Magazine ArticleAn international business magazine is sending a journalist to write about your region, and wants to include an article about the retail company you work for.You have been asked by your company to help the journalist plan the article.Discuss the situation together, and decide:--- what kinds of information should be included in the article--- how this article could benefit your company6. Opening a Branch AbroadThe retail company you work for has decided to open a branch abroad for the first time.You have been asked to help with the planning of the new branch.Discuss the situation together, and decide:--- what staffing arrangements might be necessary for the new branch--- which information about premises in that country it would be useful to find out abo ut7. Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, including one non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:--- what kinds of activities would be suitable for the visit--- what information it would be useful to know about the clients before finalizing the program8. Work Experience ProgrammeThe manufacturing company you work for has decided to offer a two-week work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:--- what kinds of work experience the company might offer--- how the participants should be selected9. English Language TrainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training.Discuss the situation together, and decide:--- how to encourage employees to take part in the training--- what kind of schedule would be suitable for the training10. TeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team.You have been asked to help plan the programme.Discuss the situation together, and decide:--- what practical arrangements the company needs to make before the trip--- what work and leisure activities would be suitable for the group11.Foreign Business TripYour company is attending a trade fair in a foreign country for the first time.You have been asked to help with the preparations for the trip.Discuss the situation together, and decide:---what travel and accommodation arrangements you will need to make before the trip---which kinds of business customs in the foreign country it would be useful to know ab out, and how to find out about these before the trip12. (For three candidates) Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, including one non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:--- what kinds of activities would be suitable for the visit--- which members of staff should accompany the visitors--- what information it would be useful to know about the clients before finalizing the programme13. For three candidates??Work Experience ProgrammeThe manufacturing company you work for has decided to offer a two-week work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:--- what kinds of work experience the company could offer . how the participants should be selected--- what feedback and evaluation should take place after the programme has finished14??For three candidates??English Language TrainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training.Discuss the situation together, and decide:--- which staff would benefit most from English language training . how to encourage employees to take part in the training---what kind of schedule would be suitable for the training15??For three candidates?? TeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team.You have been asked to help plan the programme.Discuss the situation together and decide:--- what practical arrangements the company needs to make before the trip--- which work and leisure activities would be suitable for the group--- how to evaluate the success of the tripBEC中级模拟口试试题Stage OneInterlocutor: Good morning. My name is John Smith, and this is my colleague, Mary Clint on. And your names are Li Hua and Wang Wei?Li: Yeah?????????????? Wang: YeahInterlocutor: Thank you. Now, first of all, we'd like to know something about each of y ou. Mr. Li, can you tell me about yourself?Li: My pleasure. As you know, my name is Li Hua. I'm from Jiangsu province. I'm now studying in Suzhou University. And I'm majoring in international trade there.Interlocutor: Thank you. Mr Li. Now Mr. Wang, can you tell me about your ambitions?Wang: Yes. I am now a student with Suzhou University majoring in business administratio n. I hope I can get my MBA and join a world-famous multinational company. And afte r I have had enough experience, I am going to start a company of my own.Interlocutor: Thank you, Mr. Wang. And Mr. Li, could you tell me about your ambitions?Li: A big question for me indeed. I've never thought about it, but I bet I'll work towa rds a CEO of a big multinational corporation. That's my goal in life. And that's wh y I am spending so much time on English, business English in particular.Interlocutor: Mr. Li, you said you're spending a lot of time on business English. Do yo u think business English is difficult to learn?Li: Not exactly, though it may be difficult at the initial stage. The thing is that you need to have some business knowledge before you start to learn business English.Interlocutor: How about you, Mr. Wang? Is it difficult for you?Wang: Not really. You know, I like English very much, and my major is business administration. So I have always found business English very interesting.Stage TwoThe importance of having a good CVWell, in my opinion, you can never underestimate the importance of having a good CV. In themajority of cases, your CV is the employer's first impression of you, your first ch ance to impress your potential employer, let's say. It is the essential illustration of your suitability for the job, showing how your skills and experience match your employer's requirements.But more than that, it shows your ability to summarize, prioritize and present informat ion effectively, essential skills in today's job market. It also shows your linguistic and communicative abilities.Even though employers these days use a variety of selection techniques, such as analyzi ng your handwriting, a good CV is still the single most important part of any applicat ion.Stage ThreeTime ManagementYour company has found that ineffective time management is one of the major problem are as throughout the workforce. You have been asked to put forward some suggestions for i mprovingthe situation.Discuss, and decide together:------why poor time management can become a major problem in companies------what procedures could be adopted to ensure that time is managed effectively.Zhang: Hi, Ms Wang, you know, our company is sort of out of control these days. Don't y ou think so?Wang: Yeah. Everything seems to be in disorder here in our company. And that obviously has a lot to do with poor time management.Zhang: You mean poor time management has caused all these problems. Why?Wang: When time is not well planned within a company, they usually do not allocate bloc ks of time to specified tasks. They do not have a definite idea of when they shou ld complete a certain task. And …Zhang: And I think they often neglect the ordering of priorities. I mean certain tasks need our prior attention. But in our company every task is treated on an equal ba sis, even if it is a very urgent task.Wang: That's the point. So time should be planned according to the importance of the ta sks we need to deal with.Zhang: So what do you think we can do so that time is managed effectively here in our company?Wang: You mean what procedures we can adopt?Zhang: Sure. That's what our boss is asking us to do. Right?Wang: Right. I think we've got a lot to do. First, we should make all the staff members realize how important effective time management is to our company.Zhang: Yes, I think we can give them instruction in time management, especially those i n supervisory positions.Wang: Right, perhaps we can run a few training programs for them. If need, we may invite some experts from outside to help us.Zhang: Another thing we can do is to make all the managers, or even every staff member, come up with a job description of their own. In this way, they can be pretty sure about what they are responsible for and what they are not.Wang: Yes, that's a good idea. And I think, the top managers of our company should come up with a set of rules as to what kind of jobs should be given priority to. In this way,we can make sure that important tasks are dealt with first.Zhang: Good idea. So to sum up, our company should run a few training programs, and eve ry staff member should write a job description of their own.Wang: And rules should be made as to what kind of job should be given priority to.Edited by Glen Luo。

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