商务英语培训课件
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商务英语课件PPT1
• It refers to the factors that allow the productive entity to generate more sales or superior margins compared to its market rivals.
Factors include:
customer service... distribution network intellectual property quality of products
branding
cost struc ture
Two types of competitive advantage
➢ comparative advantage ➢ differential advantage
your strength your target market your competitor
cut throat:
Idioms
extremely aggressive/ fierce competition
cutting-edge /on the cutting edge: at the forefront the most advanced
4. flogging(兜售) a dead horse wasting your time on a hopeless situation
5. move the goalpost a change in the rules
6. keep your eye on the ball staying focused
Comparative Advantage: a firm's ability to produce a goods or service more efficiently than its competitors, which leads to greater profit margins and cost efficiency.
Factors include:
customer service... distribution network intellectual property quality of products
branding
cost struc ture
Two types of competitive advantage
➢ comparative advantage ➢ differential advantage
your strength your target market your competitor
cut throat:
Idioms
extremely aggressive/ fierce competition
cutting-edge /on the cutting edge: at the forefront the most advanced
4. flogging(兜售) a dead horse wasting your time on a hopeless situation
5. move the goalpost a change in the rules
6. keep your eye on the ball staying focused
Comparative Advantage: a firm's ability to produce a goods or service more efficiently than its competitors, which leads to greater profit margins and cost efficiency.
商务英语课程课件UnitEstablishingBusinessRelations
2. Discussion
1） Now as a class, pairs or groups, think of as many channels as you can that are associated with establishing business relations.
trade fair
◆ Warm-up Practice ◆ Listening Task ◆ Speaking Task ◆ Reading Task ◆ Writing Task ◆ Follow-up Practice
We need to discuss some questions
about what we are going to learn in this
quantity
TraE RIGHT TRADE SHOW/FAIR
1. Quantify the total number of relevant prospects, buyers, and influencers that will be interested in your particular product or service and that you'll be able to get into your booth.
WHY SNAIL MAIL IS STILL NEEDED
Letters—now fondly known as “snail mail’are still used for various reasons: 1. They seem particularly appropriate for formal introductions to
companies, confirmation of contracts and thank you messages, possibly because they can seem appropriately formal, caring or impressive (if printed on good paper). 2. They can be a useful back-up to important e-mailed or faxed messages. 3. They can be used to send bulky material, such as brochures or samples. 4. They can be used when there are problems with the technology required for faxes and e-mail. 5. They can be sent to or from companies which have limited technology.
剑桥商务英语课件Presenting Your Company
3.Insurance Related Benefits • Health Insurance • Life Insurance • Accident and Disability
Insurance
4.Paid Holidays and Paid Vacations
5.Allowance • Local Conveyance Allowance • Housing Allowance • Meal Allowance • Holiday Bonus
Unit 3 Presenting Your Company
Байду номын сангаас
3.2.1 Company benefits
1.Legally Required Benefits • Social Security • Unemployment
Compensation • Worker’s Compensation
2.Retirement-related Benefits • Pension Plans
5.Include the details of a contact person for those seeking further information.
6.Review the company profile with management and rewrite it as needed.
Unit 3 Presenting Your Company
3.1.3
Company profile writing
Warm-up Look at the pictures , from which aspects Question can we introduce a company?
Insurance
4.Paid Holidays and Paid Vacations
5.Allowance • Local Conveyance Allowance • Housing Allowance • Meal Allowance • Holiday Bonus
Unit 3 Presenting Your Company
Байду номын сангаас
3.2.1 Company benefits
1.Legally Required Benefits • Social Security • Unemployment
Compensation • Worker’s Compensation
2.Retirement-related Benefits • Pension Plans
5.Include the details of a contact person for those seeking further information.
6.Review the company profile with management and rewrite it as needed.
Unit 3 Presenting Your Company
3.1.3
Company profile writing
Warm-up Look at the pictures , from which aspects Question can we introduce a company?
商务英语视听说-国家精品课程课件PPT
商务英语视听说
U1
Part I
Warm-up
Brainstorm What is your first consideration when you are looking for a job?
It can bring your ability and potential into full
3
4 5
Language Focus
Viewing and Speaking
Case Analysis
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
商务英语视听说
U1
How to succeed in your job interview
Sample 1
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
商务英语视听说
U1
I am graduating in June from ABC University and my major is hotel management. I am an outgoing, energetic person. I enjoy teamwork very much. As part of my degree program, I needed to finish different projects with my teammates. I possess excellent interpersonal skills and a very positive attitude. My career aspiration is to become a successful hotelier. During my internship at the Grand Hyatt, I worked as a receptionist. My duties included offering friendly and efficient check-in and checkout service to guests, answering phone calls, taking and passing on massages to guests. I find that if I can make the guests happy, I will be very happy, too.
商务英语初级教程1-4课件
Introduction to Business Eng lish
基础知识
学习商务英语的基础知识， 包括语法和词汇。
商务术语
掌握常见的商务术语，以便 在工作中有效沟通。
沟通技巧
学习在商务环境中进行有效 沟通的技巧和策略。
Greeting s and Introductions
商务问候
学习在商务场合中进行问候和介 绍的方式。
商务英语初级教程1-4课 件
欢迎来到商务英语初级教程1-4课件！在这个课程中，我们将介绍商务英语的 基础知识，包括问候和自我介绍、公司结构和部门、工作和责任、办公设备 和用品、电话礼仪和用语、电子邮件写作和礼仪、给予和接受指示、预约和 安排会议、旅行和交通、预订酒店和餐厅、谈判和讨价还价、演讲技巧和技 巧、商务文化和礼仪、商务函电写作技巧、全球商务和跨文化交流。
指令应该准确、简洁和易于理解。
积极反馈
2
提供及时的积极反馈，以便员工理解他
们的工作，并改进。
3
沟通技巧
了解有效沟通的技巧，以确保指令得到 正确的执行。
办公用品
掌握办公用品的常见名称和用 途，如文件夹和笔记本。
节能环保
学习如何在办公环境中实施节 能和环保措施。
Telep ho ne Etiq uette and Phrases
接听电话
学习接听电话的礼仪和常用 用语。
电Hale Waihona Puke 转接了解如何正确转接电话，并 提供准确的信息。
电话会议
掌握电话会议的礼仪和注意 事项。
会议礼仪
了解商务会议的礼仪要求和注意 事项。
名片交换
掌握正确的名片交换礼仪，以展 示专业形象。
C om pany S tructure and D epartm ents
negotiation-国际商务英语-大学课件
Assented by the specific offerees addressed in the offer Assented within the validity Assented with a statement or conduct
Assented without additional modifications
2. Late Acceptance
CISG Article 21
(1) A late acceptance is nevertheless effective as an acceptance if without delay the offeror orally so informs the offeree or dispatches a notice to that effect. (2) If a letter or other writing containing a late acceptance shows that it has been sent in such circumstances that if its transmission had been normal it would have reached the offeror in due time, the late acceptance is effective as an acceptance unless, without delay, the offeror orally informs the offeree that he considers his offer as having lapsed or dispatches a notice to that effect.
What’s the time-limits？
Assented without additional modifications
2. Late Acceptance
CISG Article 21
(1) A late acceptance is nevertheless effective as an acceptance if without delay the offeror orally so informs the offeree or dispatches a notice to that effect. (2) If a letter or other writing containing a late acceptance shows that it has been sent in such circumstances that if its transmission had been normal it would have reached the offeror in due time, the late acceptance is effective as an acceptance unless, without delay, the offeror orally informs the offeree that he considers his offer as having lapsed or dispatches a notice to that effect.
What’s the time-limits？
全套课件-商务英语_完整
电子商务的许多优点都源于其降低交易成本的能力，而公司 和个人的交易成本之所以能够降低，是因为电子商务提供了 更为便宜、更为快捷的通信。除了使用方便和价格低廉 外，Internet和web还使不同地域的人们能前所未有地紧密联 系在一起。
Tutorial 1
SESSION 1.1——Traditional Commerce vs. Electronic Commerce
• Evolution of Electronic Commerce
By 1995, the rapid growth of the Internet and the Web had combined with the proliferation of personal computers (PCs) in homes and businesses to create a new communications network that could support business transactions as nothing ever had before. These three factors—the commercialization of the Internet, the invention of the Web, and the proliferation of networked PCs—combined to make electronic commerce possible.
• Advantages of Electronic Commerce
Businesses can use electronic commerce in their purchasing processes to identify new suppliers and business partners. Negotiating price and delivery terms is easier because the Web can provide competitive bid information very efficiently. Electronic commerce increases the speed and accuracy with which businesses can exchange information, which reduces costs on both sides of transactions.
Tutorial 1
SESSION 1.1——Traditional Commerce vs. Electronic Commerce
• Evolution of Electronic Commerce
By 1995, the rapid growth of the Internet and the Web had combined with the proliferation of personal computers (PCs) in homes and businesses to create a new communications network that could support business transactions as nothing ever had before. These three factors—the commercialization of the Internet, the invention of the Web, and the proliferation of networked PCs—combined to make electronic commerce possible.
• Advantages of Electronic Commerce
Businesses can use electronic commerce in their purchasing processes to identify new suppliers and business partners. Negotiating price and delivery terms is easier because the Web can provide competitive bid information very efficiently. Electronic commerce increases the speed and accuracy with which businesses can exchange information, which reduces costs on both sides of transactions.
商务英语教学课件(十一)共38页文档
商务英语教学课件（十一）
36、“不可能”这个字(法语是一个字 )，只 在愚人 的字典 中找得 到。--拿 破仑。 37、不要生气要争气，不要看破要突 破，不 要嫉妒 要欣赏 ，不要 托延要 积极， 不要心 动要行 动。 38、勤奋，机会，乐观是成功的三要 素。(注 意：传 统观念 认为勤 奋和机 会是成 功的要 素，但 是经过 统计学 和成功 人士的 分析得 出，乐 观是成 功的第 三要素 。
ቤተ መጻሕፍቲ ባይዱEND
39、没有不老的誓言，没有不变的承 诺，踏 上旅途 ，义无 反顾。 40、对时间的价值没有没有深切认识 的人， 决不会 坚韧勤 勉。
16、业余生活要有意义，不要越轨。——华盛顿 17、一个人即使已登上顶峰，也仍要自强不息。——罗素·贝克 18、最大的挑战和突破在于用人，而用人最大的突破在于信任人。——马云 19、自己活着，就是为了使别人过得更美好。——雷锋 20、要掌握书，莫被书掌握；要为生而读，莫为读而生。——布尔沃
36、“不可能”这个字(法语是一个字 )，只 在愚人 的字典 中找得 到。--拿 破仑。 37、不要生气要争气，不要看破要突 破，不 要嫉妒 要欣赏 ，不要 托延要 积极， 不要心 动要行 动。 38、勤奋，机会，乐观是成功的三要 素。(注 意：传 统观念 认为勤 奋和机 会是成 功的要 素，但 是经过 统计学 和成功 人士的 分析得 出，乐 观是成 功的第 三要素 。
ቤተ መጻሕፍቲ ባይዱEND
39、没有不老的誓言，没有不变的承 诺，踏 上旅途 ，义无 反顾。 40、对时间的价值没有没有深切认识 的人， 决不会 坚韧勤 勉。
16、业余生活要有意义，不要越轨。——华盛顿 17、一个人即使已登上顶峰，也仍要自强不息。——罗素·贝克 18、最大的挑战和突破在于用人，而用人最大的突破在于信任人。——马云 19、自己活着，就是为了使别人过得更美好。——雷锋 20、要掌握书，莫被书掌握；要为生而读，莫为读而生。——布尔沃
《BEC中级商务英语》课件
2 最后的思考
分享对商务英语学习的最 后思考。
3 课程评价和反馈
收集学员对课程的评价和 反馈。
解释为什么学习BEC对职业发展至关重要。
4 课程目标
说明本课程旨在达到的学习成果。
二、商务沟通技巧
口头沟通
探讨有效的口语沟通技巧和倾听技巧。
非语言沟通
讨论身体语言和形象塑造的重要性。
三、商务写作技巧
结构和风格
介绍商务写作的结构和风格。
正式 vs 非正式
比较正式和非正式商务文档的特点。
电子邮件、备忘录、信函、报告
说明各种商务文档的特点和写作技巧。
四、商务词汇
商务沟通术语 行业专业词汇 实用短语和表达
介绍与商务沟通相关的词汇和术语。 探讨与不同行业相关的专业词汇。 提供实用的商务短语和表达。
五、谈判技巧
准备和规划
介绍谈判前的准备和规划。
倾听和提问技巧
讨论有效的倾听和提问技巧。
说服和妥协
解释在谈判中如何说服他人并达 成妥协。
六、跨文化意识
1
跨文化沟通
探讨在跨文化环境中进行沟通的技巧。
2
文化特定行为和礼仪
介绍不同文化中的行为和礼仪。
3
适应不同文化
提供适应不同文化的方法和建议。
七、商业道德
沟通中的道德
讨论沟通中的道德问题和准则。
道德决策
介绍道德决策的原则和过程。
企业社会责任
探讨企业在社会上的责任。
八、职业发展
面试技巧
《BEC中级商务英语》 PPT课件
本课程介绍了BEC中级商务英语的定义、重要性、目标受众以及课程目标。通 过丰富的内容和互动的学习方式，帮助学员提升商务英语能力。
商务英语基础PPT课件
3
What special needs do business travelers have in a hotel? 商务旅行者对酒店有什么特殊的要求呢？
❖ When the business traveler arrives at a hotel,one of the most important things is a quick check-in and check-out.
4
❖ Room service is also very important.
❖ 此外，客房服务也特别重要。
❖ Guests often stay in their rooms working and don’t have time to go out to a restaurant,so they want their meals to be served in their rooms.
10.Wake-up call _H__ 11.Garaging __J_
6.Medical help _D__ 12.Early morning teas _I__
11
❖ 4. essential [ɪ‘senʃ(ə)l] n. 要素，要点
❖
a. 必要的，重要的
❖ 5. modem [‘məʊdem] n. 调制解调器
❖ 6. socket [‘sɒkɪt] n. 插座，插口
❖ 7. plug [plʌg] n. 塞子；电插头 v. 插入；接插头
2
Read and decide which of the following are important for a business traveler in a
❖ 客人经常待在他们的房间里工作,没有时间去外边的 餐馆就餐,因此希望能有人把餐点送到他们的房间里。
What special needs do business travelers have in a hotel? 商务旅行者对酒店有什么特殊的要求呢？
❖ When the business traveler arrives at a hotel,one of the most important things is a quick check-in and check-out.
4
❖ Room service is also very important.
❖ 此外，客房服务也特别重要。
❖ Guests often stay in their rooms working and don’t have time to go out to a restaurant,so they want their meals to be served in their rooms.
10.Wake-up call _H__ 11.Garaging __J_
6.Medical help _D__ 12.Early morning teas _I__
11
❖ 4. essential [ɪ‘senʃ(ə)l] n. 要素，要点
❖
a. 必要的，重要的
❖ 5. modem [‘məʊdem] n. 调制解调器
❖ 6. socket [‘sɒkɪt] n. 插座，插口
❖ 7. plug [plʌg] n. 塞子；电插头 v. 插入；接插头
2
Read and decide which of the following are important for a business traveler in a
❖ 客人经常待在他们的房间里工作,没有时间去外边的 餐馆就餐,因此希望能有人把餐点送到他们的房间里。