外贸英语毕业论文
商务英语毕业论文范文
商务英语毕业论文范文In recent years, with the rapid development of globalization, the importance of business English has become increasingly prominent. As a result, more and more students are choosing to major in business English. As a requirement for graduation, students are often required to write a thesis on a relevant topic. In this paper, we will provide a sample of a business English graduation thesis, which can serve as a reference for students who are in the process of writing their own thesis.Title: The Impact of Cross-Cultural Communication on International Business1. IntroductionIn today's globalized world, cross-cultural communication plays a crucial role in international business. With the increasing interconnectedness of economies and cultures, businesses are now more than ever required to navigate the complexities of different cultural norms and practices. This paper aims to explore the impact of cross-cultural communication on international business, and to provide insights into how businesses can effectively manage andleverage cultural differences to their advantage.2. Literature ReviewThe literature on cross-cultural communication in international business is extensive and diverse. Scholars have highlighted the importance of understanding cultural differences in communication styles, negotiation tactics, and decision-making processes. Additionally, studies have shown that effective cross-cultural communication can lead to increased trust, cooperation, and ultimately, business success. However, challenges such as language barriers, misunderstandings, and cultural stereotypes can also hinder effective communication and collaboration.3. Case StudiesTo illustrate the impact of cross-cultural communication on international business, this paper will analyze several case studies of companies that have successfully navigated cross-cultural challenges. For example, we will examine how Coca-Cola effectively adapted its marketing strategies to different cultural preferences in various countries, and how Airbnb tailored its services to accommodate diverse cultural expectations and norms. By analyzing these case studies, we can gain valuable insights into the best practices forcross-cultural communication in international business.4. Strategies for Effective Cross-Cultural CommunicationBased on the findings from the literature review and case studies, this paper will propose several strategies for businesses to enhance their cross-cultural communication capabilities. These strategies may include investing in cultural training for employees, hiring local talent with cultural expertise, and utilizing technology to bridge language barriers. By implementing these strategies, businesses can improve their cross-cultural communication and gain a competitive edge in the global marketplace.5. ConclusionIn conclusion, cross-cultural communication is a critical factor in the success of international business. By understanding and effectively managing cultural differences, businesses can build trust, foster cooperation, and ultimately achieve success in the global market. This paper has provided a sample of a business English graduation thesis, which can serve as a reference for students who are exploring this topic in their own research.In summary, the impact of cross-cultural communication oninternational business is undeniable, and businesses must prioritize developing their cross-cultural communication capabilities in order to thrive in the global marketplace. By leveraging cultural differences as a source of strength rather than a barrier, businesses can build successful and sustainable relationships with partners and customers from around the world.。
英语专业毕业论文(纯英文)
English Major Graduation ThesisIntroductionThe aim of this thesis is to investigate the impact of technology on the teaching and learning of English as a second language. Over the past few decades, technology has greatly changed the way we live and communicate with each other. English language teaching is no exception to this trend, with technology now playing a crucial role in educational settings around the world.The purpose of this study is to identify the specific ways in which technology has impacted English language education and to evaluate the effectiveness of these new methods. The findings of this research can help educators better understand the benefits and limitations of using technology in the classroom, and can inform future developments in teaching techniques and language learning.Literature ReviewThe use of technology in education has been growing rapidly in recent years. Many studies have examined the impact of technology on language learning, and a growing body of research has focused on the use of mobile devices, such as smartphones and tablets, in language teaching.One of the key benefits of technology in language learning is flexibility. Digital materials, such as online courses, e-books, and multimedia resources, offer learners the ability to learn anytime and anywhere. In particular, mobile devices afford a high degree of flexibility, enabling learners to study on the go, outside of formal classroom settings.Another benefit of technology is the ability to provide personalized learning. With the use of online platforms and tools, educators can adapt their teaching to individual learners’ needs, providing a more effective and efficient learning experience. For example, automated language learning platforms can provide personalized feedback and support, allowing learners to work at their own pace and improve their language proficiency.However, there are also some limitations to using technology in language learning. One of the key challenges is the need for digital literacy, particularly among older learners or those with limited access to technology. In addition, the cost of implementing technology in the classroom can be a barrier, particularly for low-income students or schools.Research MethodologyTo investigate the impact of technology on English language teaching and learning, this study employs a mixed-methods research approach. This includes both qualitative and quantitative data collection and analysis.The qualitative component of the study involves semi-structured interviews with English language educators and learners, as well as classroom observations and analysis of digital materials used in teaching. The quantitative component includes a survey of English language learners, involving both open-ended and closed-ended questions.Data analysis will involve both coding of qualitative data and statistical analysis of the survey data. The study will also include a comparative analysis of the effectiveness of traditional teaching methods versus technology-enhanced teaching methods.ConclusionThe growing use of technology in education and the increasing demand for English language proficiency have made it essential to understand the impact of technology on English language teaching and learning. This study aims to provide insights into the effectiveness of technology in language education, identify the benefits and challenges of using technology, and inform future developments in language teaching techniques.The findings of this research can be used by educators and policy-makers to improve the quality and accessibility of English language education, particularly in countries where English is not the primary language. By understanding the potential of technology in language learning, educators can create more effective and efficient teaching methods that meet the needs of learners in the 21st century.。
商务英语专业毕业论文(最新5篇)-最新
商务英语专业毕业论文（最新5篇）商务英语专业要求学生受到英语听、说、读、写、译等方面的良好训练，掌握英语语言和文学、政治、经济、管理、社会文化等方面的基本理论和基本知识，并通过英语专业全国四级和八级考试。
下面是精心为大家整理的5篇《商务英语专业毕业论文》，希望能够给您提供一些帮助。
商务英语教育改进措施篇一1、改进教学内容。
在语言经济学视角下，加强对课程设置的改革，可以提升商务英语的教育质量，并且可以提升商务英语的语言价值。
在目前的商务英语教学中，主要以基础、知识和能力为主要教学目标，难以满足社会的发展形式，同时不利于学生在社会的发展。
另外，商务英语的教学目标主要是便于学生和供应商的谈判，然而在实际教学中，学生通过实践课程难以有效的提升自身的专业素养。
因此，我国商务英语教育应该适当的改革教育内容，以期可以更好的促进学生的发展。
首先，商务英语的教学应该以基础知识为主要目标，要使学生具备扎实的基本功底。
其次，我国商务英语院校要提升学生的听说和翻译技能，使其可以更好的同外国客户进行交谈，从而可以提升学生的业务能力。
最后，我国商务英语教学中，应该设立一部分实践性内容，以期可以帮助学生掌握最新的岗位工作流程，进而可以为社会提供更多的实用型人才。
2、以社会需求为教育导向。
在商务英语的教学中，主要是以基础教学和交流为主，学生难以掌握企业的最新发展形式，不利于企业更好的融入社会的发展。
针对这种现象，我国商务英语院校应该积极的制定相应的措施，以期可以提升学生的适应能力。
首先，我国商务英语院校应该积极的在教学过程中添加应用实例，例如企业的最新发展动态和客户的最新谈判技巧等，只有在课程教育中添加实践性内容，才可以更好的提升学生的素质。
其次，我国商务英语院校应该加强对学生的实践技能训练，学校可以根据自身的经济条件，建立适当的实训基地，以期可以增加学生的课后实践，从而可以更好的使学生将理论与实践相结合。
最后，我国商务英语院校可以加强和社会企业的合作，将学生输送到企业中进行实习，这种方式不但可以提升学生的实践性能力，还可以提升学校的教学质量。
英语专业毕业论文范文模板(完整版)
Contrastive Study of Chinese andWestern Cultures from the Perspective ofDocumentaries themed in"China'sDevelopment"Wang WeiqianA Thesis Submitted asa Partial Fulfillment for the Degree ofB.A. in EnglishCollege of Foreign LanguagesHebei Normal Universityof Science and TechnologyMay 19th, 2016摘要改革开放以来，中国经济的突飞猛进，一路高歌吸引了世界的眼光。
"中国题材"的纪录片成为世界各国感兴趣的主题。
中国和外国都各自推出了记录中国近些年发展的纪录片。
目前国内外对纪录片的研究，几乎都限于纪录片的理论研究与创作研究，而研究中西纪录片展现的文化差异非常少见。
本文从叙事方法、叙事关注点、叙述者口吻表现出的差异性入手，对比中西方“中国发展”题材纪录片以探究差异的文化渊源。
通过对比发现: 西方“中国发展”题材纪录片叙事方法角度更广泛；叙事更关注于个体情况；叙事口吻平等化。
主要原因在于中西方文化价值观的差异。
中国农耕文化基础上的集中制导致中国人思想具有一元性特征，儒家思想使国人更追求集体主义价值取向。
相反，西方文化属于多元文化，受古希腊文明和两次思想解放运动深刻影响的西方个人主义则根植于西方人头脑中，他们更关注个人思想，注重个人独立。
关键词：中国发展；纪录片；文化差异AbstractSince the reform and opening up, the economyin China develops so quickly thatit draws the eyes of the world. And documentaries themed in China have bee very popular.China and the West both have launched the documentaries which narrate and elaborate the development of China because of the great achievement China made recent years .At present, domestic and foreign researches on documentary are almost about the theory of documentary and creation research while the contrastive studies of the Western and Chinese cultures from the perspective of documentary are relatively rare. This thesis intends to pare the western documentaries themed in "China's Development" to Chinese ones to analyze the culture diversity between the West and China from the aspect of narrative method, narrative focus and narrative tone. Based on contrastive study, it can be found that the western ones are more diverse in narrative method; they stress individualism and their narrative tones are equality-based while that of Chinese are authority-based. That can be accounted for the differences of Chinese and Western cultures. Chinese centralism based on the farming culture leads to monism in Chinese mind, and due to ancient clan and Confucianism, people pursue collectivism. On the contrary, the Western culture is characterized by multiculturalism, and individualism influenced by the ancient Greece thoughts and two ideological liberation movements is deeply rooted in westerners' minds. They attach importance to personal ideas and individual's independence.Key words:China's development; documentary; culture differenceTable of ContentsAbstract in ChineseiAbstractin EnglishiiI Introduction11.1 Statement of the problem11.2 Significance of the study11.3 Outline of the thesis2II Literature Review32.1 Researches abroad32.1.1 Definition of culture32.1.2 Studies of cultural values32.2 Researches in China42.2.1 The studies of Chinese and Western cultures42.2.2 Studies of documentary from the perspective of culture5 IIIContrastive Study of Chinese and Western Documentaries73.1 Narrative method73.1.1 Mono-angle73.1.2 Multi-angle83.2 Narrative focus93.2.1 Social group93.2.2 Personal situation93.3 Narrative tone103.3.1 Authority-based103.3.2 Equality-based11IV Cultural Analysis of Chinese and Western Documentaries124.1 Monocuturalism/ multiculturalism12 4.1.1 Monoculturalism124.1.2 Multiculturalism134.2 Collectivism/ Individualism134.2.1 Collectivism144.2.2 Individualism14V Conclusion16Bibliography18 Acknowledgements19Chapter One Introduction1.1 Statement of the problemDocumentary is not only a kind of television art form which records the rich and splendid culture, but also regarded as a part of human culture. Scholars have made a lot of contributions to the researches on documentary, and promoted the further prosperity of the documentary during the process of its naissance, development and evolution. However, the researches on the influence of cultural backgrounds and the national culture on the documentary are not sufficient, and even less concerning the contractive study of the Western and Chinese documentary culture.Nowadays, with the rapid development of economy, China stands in the eyes of the world with the image of a giant, and a number of documentaries that themed in China's development are made. For the differences of the values and diverse culture patterns, there are great differences between Western and Chinese documentaries. That provides the question for this thesis: What are the distinctive culture differences from the perspective of Western and Chinese documentaries? The thesis takes two Chinese documentaries and two Western documentaries as examples to explore the cultural differences in aspects of narrative method, narrative focus and narrative tone.1.2 Significance of the studyThe contrast between Chinese and Western culture has always been the problems for scholars to study, while it is original to explore the contrast from the angel of the documentary. Chinese mainstream media records and praises every aspect of the development in contemporary China. Meanwhile the West also shows an increasingly powerful China from its own perspective. And viewers can know the image of China in eyes of the Westerns, and have a preliminary understanding of the influence brought by cultural values on documentary. They can acquire a better understanding of differences Chinese and Western culture.1.3 Outline of the thesisThis thesis intends to study the Western and Chinese documentary from the perspective of cultural values. The whole passage can be divided in to five parts:The first chapter is the introduction, which involves the statement of the problem, the significance of the study and the outline of the thesis.In chapter two, it is the literature review which elaborates the studies on the value orientations, the contrastive researches on Western and Chinese culture and values and some cultural studies on documentary.Chapter three is to study the differences of Chinese and Western documentaries themed in "China Development" from the perspective of narrative method, narrative focus and narrative tone.In the fourth chapter, the author explores the cultural reasons of Chinese and Western documentaries.The fifth chapter is the conclusion of the whole thesis, which involves the main findings and some questions requiring further studies.Chapter Two Literature ReviewThis chapter gives a general overview of the studies of Western and Chinese cultures and documentaries. It begins with western scholars' studies of culture. Then, it shows Chinese scholars' studies of the differences between Western and Chinese culture patterns and some cultural studies on the documentary.2.1 Researches abroadThe connotation and function of culture is the focus of culture studies. And this is a proposition in the face of all the parative cultural studies. What is more, for Chinese and Western scholars, value dimensions are used to measure the differences when paring the Western and Chinese cultures.2.1.1 Definition of cultureEdward. B. Taylor, Britain's famous anthropologist, is the first scholar to summarize and epitome the cultural phenomena from the angle of anthropology. In his Primitive Culture, he (1871) defines culture is "that plex whole which includes knowledge, belief, art, morals, law, custom and any other capabilities and habits acquired by man as a member of society"(qtd in Xu, 2009:17). Taylor's definition of culture is of great significance in the academic field, which opens up a broader field of vision for the study of culture.2.1.2 Studies of cultural valuesValues are closely related to culture. Therefore, unique values and orientations can be explored from different cultures. The study of values began in 1930s. So far, the research on the values of foreign scholars has been very rich. One classification of cultural patterns which has been very influential, is that of Kluckhohn and Strodtbeck's.Kluckhohn and Strodbeck singled out five values orientation from different cultures: Human Nature (people are regarded as basically good, evil, or mixed); Relationship to Nature (the relationship can be classified into three kind that humans over nature, nature over human, or harmony with nature); Sense ofTime (primary value placed on past/tradition, present/enjoyment, or future/posterity/delayed gratification); Activity (being, being/inner development, or doing/striving/industriousness); and Social Relationships (hierarchical, collateral/collective-egalitarian, or individualistic) (Kluckhohn & Strodtbeck, 1961). In Annals of Tourism Research, Leah Watkins & Juergen Gnoth (2011) presents explanation about the five values orientations: "Kluckhohn and Strodtbeck's five cultural assumptions together constitute a framework for understanding world-views. A world-view is a culture's orientation towards humanity, nature, the universe, life, death, and other philosophical issues that influence how we see the World."(p.1293).When paring Chinese and western value orientations, it is generally considered that "the traditional Western belief about Social Relationship is each person is seen as autonomous and separate" and "Members of individualist cultures value self-reliance" (Davis, 2006:191-192).2.2 Researches in ChinaMany Chinese scholars trend to directly apply the Kluckhohn and Strodbeck's Social Relationship value orientations to cross-cultural studies. Some studies investigate the diverse values in the contrast of Chinese and Western cultures. People who study the documentary gradually shift their attention from pure history and creation skills to the cultural elements contained in documentaries.2.2.1 The studies of Chinese and Western culturesAccording to Professor Xu Xingyan, on the cultural form, Chinese culture is unified while western culture is diversified. China has been a strong independent agricultural nation from ancient times. Although there was nomadic culture at the same times, however, "It is only one side of the Chinese culture which can not change the basic nature of the Chinese culture based on farming". And ancient authoritarian rule was based on this kind of economy. Under the kind of economy and the ancient despotism, the unity of ideology is deeply rooted in the minds of people (Xu, 2009: 36-37).The western culture origins from ancient Greek and Roman culture, concentrated in the Mediterranean. And the territories of them are posed ofmany isolated islands. Agriculture in the islands is not as developed as the East River Basin, because of the lack of food, people need to buy from the coast of Egypt and the Black Sea, so the western mercial civilization developed. And the non slavery democratic politics was formed under this geographical conditions (ibid, :40) .According to Zhu Zhixian (1989) in Psychology Dictionary, values is defined as logic, science, art, moral, aesthetic, religious principles, beliefs and standard which promote and guide a person to take decisions and actions, and the core of a personal ideology (qtd. in Du, 2009:2). Professor Xu pares different concepts about human between Chinese and western cultures: Chinese culture adds importance to the social values of people and regards human as a member of a group. Whereas, the wills and value of the individual are emphasized in western culture. Jia Yuxin pares Chinese and Western values from the perspective of intercultural munication: "The unity of heaven and man is bound to lead to the group orientation as Dividedness Between Man and Nature definitely results in the orientation of individualism" (Jia, 1997:61)2.2.2 Studies of documentary from the perspective of cultureSome scholars such as Hou Hong (2006) and Zhu Jinghe (2002) study the production or content of documentary. Differing from them, Zhang Hongjun (2006) discusses the documentary in point of culture. As a special cultural phenomenon, the image recording contains the material level, theoretical system and spiritual core. People determine their own pursuit, faith, and ideals with certain values, and judge their own behaviors with these values to determine their relationship with the world. So value orientation is an important standard to explore the culture of documentary.The documentary, which is dominated by the official consciousness and elite consciousness, is still a major part of China's image recording. And Zhang (2006) tries to give the cultural explanation to that phenomenon: The elite and privileged person are valued, whereas the monage and the populace are not put stress on because of the sense of hierarchy rooted in patriarchal clan system of traditional society, which has influenced Chinese society for a long time. What is more, the authoritarian nature of the social structure in ancient China brought about the political paradigm of Chinese culture. The elite and the privilege awareness of traditional consciousness affect mentality of Chinese butalso the characteristics of the Chinese documentary (p. 93). As for the implication of kindheartedness to Chinese documentary, the author regards humanism as the basic spirit of Chinese culture. But differing from Western humanism which emphasizes the individuals, Chinese humanism "T o put people in the state of harmony between man and nature... and to attach importance to the spiritual world of people" (ibid.:102)Chapter Three Contrastive Study of Chinese and WesternDocumentariesThis chapter chooses two Chinese documentaries The Great Course and The Road to Revival and two Western documentaries China, A New Super Power and China on Four Wheels as the research subjects to study the differences of Western and Chinese documentaries from the points of narrative method, narrative focus and narrative tone.3.1 Narrative methodThe Chinese documentaries promote the image of China by displaying China's achievements, taking a sense of social responsibility and promotion of the theme as the main guiding ideology. Because of the impact of this concept, the Chinese documentaries which the thesis studies record the theme from a unitary perspective. On the contrary, the western documentaries themed in "China's development" are relatively concerned about more extensive perspectives and pay more specific attention to the content, so diverse ideas can be seen in the documentaries.3.1.1 Mono-angleThe Chinese documentaries themed in "China's development" are in keynote of praise. As national spokespeople, they usually use the magnificent frame, exciting events in China and infectious music to show the hardships of the development process and the splendid state of contemporary China from the view of the country. The main theme documentaries usually bear the responsibility of publicizing the achievement of the government to encourage people to contribute to the country. For example, The Great Course is connected with a voiceover mentary spoken by one person and several interviews, showing few different ideas from mon people. It introduces how the whole country took actions when China encountered SARS epidemic: "Facing the sudden outbreak of SARS, under leadership of the Central mittee of the munist Party of China, the State Council, the whole Party and the people unite as one,win the fight against SARS." That mentary intends to show firm and great confidence of the whole country to fight with the disease. But it does not dig out from more angles such as doctors' efforts or people's recovery. Actually, in most part of the two documentaries, general state of national development is introduced, showing the theme: "China's prosperity".3.1.2 Multi-angleThe western documentaries, differing from the Chinese ones, choose richer angle of views and themes. With a similar theme, voiceover and site soundbite intersperses with each other in the documentary China: A New Super Power.In addition to the collection of literature, this German documentary also interviews Chinese people from all walks of life, asking economists, military experts, political mentators, sociologists, writers, journalists, artists, engineers, businessmen and workers and so on about some of the issues in China's development. It affirms China's rapid economic growth: "China has bee a recognized power" and "being the second largest economy in the world". Meanwhile, it points out some problems in the development: The modernization of rural area construction lags behind the city. And the protection of rights and interests of migrant workers are still needed to improved, and Guo Yuhua, a socialist, expresses her worries about this phenomenon in the documentary.The documentary also points out that China has made a huge effort to enhance education and scientific research: "China is being one of the world's leading think-tank step by step. Though education level is improved, the children of migrant workers do not enjoy equal right to receive education." In summary, the Western documentaries not only explain the development from the aspect of economy, but also from aspects of politics, military, education, science and technology and so on. What's more, both documentaries ---China,A New Super Power and China on Four Wheels choose to interview many Chinese to realize the sate of China and describe the development with diverse angles to show the objectivity. In this way, the subject is enriched with plentiful materials, so the objectivity and diversity of perspectives increase. Indeed, there are some unjust ments and prejudice in the whole video, but they are not discussed in this thesis.3.2 Narrative focusThe two Chinese documentaries are also distinct from the western one in terms of the narrative focus. The Chinese ones trends to show the concern to the whole society while the Western ones tend to focus on personal situation. "Humanismis aphilosophicalandethicalstance that emphasizes the value andagencyofhuman beings" according to Wiki, and generally, it emphasizes people's dignity, encourages liberal views and advocates the equality. Blue ocean civilization gives birth to the Western independence, equality, individual spirit, while the farming civilization has made the Chinese people form a collective ideology of unity and struggle.3.2.1 Social groupIn terms of value orientation, China, as an eastern country, belongs to collectivism which pays attention to the interests of the group and individual social value. Clan, country, the thought of collectivism affects the creation of documentary in the country. In terms of the theme of "China's development", the Chinese documentaries stress on social responsibility, the sense of belonging to the organization and the spirit of collectivism. There are only a few interviews of the mon people in the documentaries. And when one is interviewed, he is not the representative of himself but the spokesman of his group. Taking an example, when talking about developing rural area, a farmer Hua Fangping in Pinghu Village being interviewed in The Great Course said: "Now the urban and rural areas are integrating, I think we live in the same level as citizens, and we have been able to catch up with them". What he said is not only about the life of himself, but also represents the entire villager of Pinghu. And it even indicates that many rural areas are showing a new look. This is a typical "group" value: To show a group through the individuals.3.2.2 Personal situationWestern directors focus on the personal liberal spirit, emphasizing the ideas of the individuals. In the Western documentaries, people from all walks of life are interviewed, and each is the representative of himself. In the British documentary China on Four Wheels,the situation after the earthquake in Sichuan is recorded. It focuses on the living situation and emotional state ofMrs. Li and her students after the earthquake in Wenchuan, paying attention to the change of their feelings to show their personal situations. There is neither evaluation of post disaster reconstruction nor the life state of the whole victims after Wenchuan earthquake. China, A New Super Power prises a series of interviews with more than 20 Chinese people. It is the personal ideas but not the mass views that occupy an important position. These examples show the narrative focus of the Western documentaries trend to single person instead of a group.3.3 Narrative toneThe Chinese documentaries recording the development are also distinct from the western ones in terms of tone of the narrator. The Chinese narrator is in an authoritative tone while the Western one is based on equality.3.3.1 Authority-basedIt is easy to find out that when narrating the serious theme of the development of contemporary China, the Chinese narrators maintain an official, authoritative image in the documentary. And the documentary publicizes its mainstream ideology and manages to educate the audience. There is part of the reason that documentary is influenced by a concept named "Visual Politics" which derives from the Soviet Union. Besides, Chinese collectivism which attaches importance to authority, can also account for the authority-based tone. On study of the two Chinese documentaries The Road to Revival and The Great Course, the producers describe the development of China with a convincing and earnest attitude in an authoritative tone, especially in The Great Course. When it introduces the acplishments of China's aerospace industry, the narrator says: "‘Shenzhou' and ‘Chang E' symbolize the new state of the Chinese nation on the way to the revival; It shows the world that the independent innovation is the soul of the national progress in a convincing way; Science and technology progress is the powerful engine to promote the country to take off." This truth is told to the audience directly by the narrator rather than found by the audience. Therefore, the audience is placed in the position of listeners. Based on the tone of authority, both documentaries manage to mould their audience with the patriotism feelings and social responsibility.3.3.2 Equality-basedAudience and narrator usually have equal status in western documentaries. The Western documentary producers usually regard themselves as participants in the event during the process of shooting. They are more like explorers and discoverers, intending to explore the secrets and let the life speak itself naturally and sincerely. So western documentaries are closer to audience and appeal to them to show their respect for the viewers. The China on Four Wheels is a typical western documentary which is very different from the Chinese one. In the lens of the documentary, the narrators do not take an official view to observe China. Justin and Anita, the presenters, drive themselves throughout China in order to experience the great changes China has made. Anita walks along the eastern part of China to observe the prosperous side of China while Justin walks along the western to experience the poor side. They attempt to talk with native people to realize the current situation of their lives. Justin goes around ancient Feng Huang Town to capture what Miao, a minority nationality's life is like. In his lens, Feng Huang has been a tourist resort where many tourists flood in for its characteristic culture. According to his native tour guide, tourism improves Miao People's lives' level here: "We are much better now". But he wonders what life is like in remoteneither interviews any officials nor uses official literature but just record what theysee and experience. In this way, the documentary satisfies the audience's curiosity with an equality-based tone. And the audience can see a real China through therecorders' eyes.Chapter Four Cultural Analysis of Chinese and WesternDocumentariesIn this chapter, the author analyzes the culture origins that lead to the differences of the Chinese and Western documentaries themed in "China's Development".4.1 Monocuturalism/ multiculturalismChina culture is unified, while western culture is diversified (Xu, 2009). Monoculturalism is the practice of actively preserving a national culture via the exclusion of external influences while Multiculturalism describes the existence, acceptance, or promotion of multiple cultural traditions within a single jurisdiction according to Wiki. These two different forms of culture lead to different narrative methods.4.1.1 MonoculturalismChinese civilization was originated from the Yongzi River and Huanghe River. In the vast land, "the river crisscross, the climate is damp and warm, the product is abundant..." (Xu, 2009:34). It provides great soil to develop agriculture which dominated the ancient Chinese economy. What is more, there is extensive desert in the northern frontier, high mountain chains and forest in the southwest being the obstruction which made it difficult to contact with other countries in ancient time. What is more, the ancient rulers advocated physiocracy, which led to the poor exchanges between our country and other countries. Therefore, traditional culture develops along the direction of its own, having a style of its own. China is basically in a unified and centralized state since it entered the civilized society, and the period was very short when there was a split. Under the despotism, the thinking "The land belongs to the king, people all over the word are the king's servants" rooted in people's minds and the Confucianism which advocated the authority dominated people's thought. Generally speaking, monoculturalism is formed because of the monism of economy, politics and thinking in ancient China. So in the Chinesedocumentaries, the current development is introduced from a general view, introducing the prosperous or positive aspects. As is recorded in Road to the Revival, the mentary makes a general introduction to the fight with the SARS without details from other angles. Both Chinese documentaries publicize one theme: China's power and prosperity.4.1.2 MulticulturalismWestern civilization is different from Chinese civilization. Xu says: "ship of the Western culture was born in the blue sea." The main representative of Western civilization, Roman and Greece are located in Mediterranean, and their territories were dotted with Islands. The narrow land, poor soil and the dry and hot climate in the summer form the environment which is not suitable for growing grain, so the food production are not even self-sufficient. Some densely populated cities such as Athens, purchased grain from the Black Sea coast and Egypt. Thus, business culture was developed in the West. Due to the geographical and economic features of the place, the West formed democracy which was applied to citizens. Owing to the mercial foundation and democratic political conditions, cultural diversity came into being. The world is divided, showing plural patterns to the islands residents. The influence of the multiculturalism can be found in the Western documentaries: They collect the views of Chinese people from all walks of life in order to show a current situation of China. They manage to record China's development from richer angles: economy, politics and so on. It is no doubt that the massive materials and the various perspectives are influenced by the cultural diversity in the West.4.2 Collectivism/ IndividualismDocumentary, as a kind of image culture, is bound to imply some values. Kluckhohn (1961) defined value as: "A conception, explicit or implicit, distinctive of an individual or characteristic of a group, of the desirable which influences the selection from available modes, means and ends of action. People's attitudes are based on the relatively few, stable values they hold". Kluchohn and Stodtbeck advanced five values orientations. In aspect of social relationship, they classify it into three types: Hierarchy, Group and Individual. "Generally。
外贸英文文章
外贸英文文章篇一：完整的外贸英语一份完整的英文报价单词简介：英文报价单因为一个朋友托付查点英文报价单的东西,所以才有了昔日这文章!最初要关照你的是,DIMENSIONS外箱尺寸支/箱理当是指每箱有几支可是产品不一样有的时候说法也不一样呀假如是我就翻译成pcs... 英文报价单因为一个朋友托付查点英文报价单的东西,所以才有了昔日这文章!最初要关照你的是,external dimensions外箱尺寸支/箱理当是指每箱有几支可是产品不一样有的时候说法也不一样呀假如是我就翻译成pcs/carton灯罩lampshade-----------感谢木易好意援手!!!一、报价单的头部（Head）01，卖家枝节材料（举例）工厂标记（FactoryLogo）公司名称（Company）实在地址（DetailedAddress）邮政编码（PostCode）连贯人名（Contact 职位名称（Jobtitle）电话号码（TelephoneNo.）传真号码（FaxNo.）手机号码（MobileNo.）邮箱地址（E-mailAddress）聊天方法（MessengerOnline）公司网址（WebsiteAddress）02，买家枝节材料（举例）工厂标记（FactoryLogo）公司名称（Company）实在地址（DetailedAddress）邮政编码（PostCode）连贯人名（Contact）职位名称（Jobtitle）电话号码（TelephoneNo.）传真号码（FaxNo.）手机号码（MobileNo.）邮箱地址（E-mail Address）聊天方法（Messenger Online）公司网址（Website Address）03，报价单的抬头：报价单题目（Quotation/Quotation Form/ Price List）参考编号（Reference No.）报价日期（Date）有效日期（Valid date）外观色彩（Colors）光源范例（Type of Lamp-house）光源数量（Nos.of lamp-house）光源色彩（Colors of lamp -house）三、产品技巧参数（Product’s Technical Parameters）01，电力类产品技巧参数：电流、电压、电阻、电弧、功率、频率、负载等。
商务英语专业毕业论文范文精选
商务英语专业毕业论文范文精选随着全球经济一体化的发展，商务英语在当今社会日益重要，因此各高校都纷纷开设商务英语专业。
下面是店铺为大家整理的商务英语专业毕业论文，供大家参考。
商务英语专业毕业论文篇一：《商务英语写作能力培养思考》[摘要]商务英语写作能力是对外贸易活动中一项非常重要的能力，走访企业和问卷调查表明用人单位对商务英语专业毕业生的写作能力满意度并不高。
从校企合作模式角度来探讨如何更好地培养商务英语专业人才，以期为高校商务英语专业人才培养提供一定的借鉴意义。
[关键词]商务英语写作能力;人才培养模式;问卷调查及走访随着中国与世界各国的经济贸易往来日趋频繁，企业需要大量既掌握国际贸易商务知识与技能，又具有扎实的语言基本功和跨文化交际与沟通能力的复合型英语人才。
商务英语写作能力则成为国际贸易企业相互沟通、促进业务开展、顺利达成交易、建立友好合作关系等贸易活动的重要桥梁。
作为国际电子商务有效沟通的重要途径之一，商务英语写作能力在国际贸易中起着非常重要作用。
明确、清晰、积极、有人情味、有说服力电子商务邮件和沟通是有效的润滑剂，能够帮助克服文化障碍，是英语核心能力之一。
因此，商务英语写作能力对外贸从业人员尤为重要。
笔者以南京市100家中对外贸易企业作为研究对象，通过问卷调查和企业走访，发现目前的用人单位对新进人才的商务英语写作能力满意度并不高，本研究试图从校企合作视角探讨商务英语写作能力培养的有效模式。
一、现状及其问题商务英语写作能力包括一般贸易信函、贸易流程信函、商务社交信函、公司内部信函、及求职任职信函。
[1]89参考目前的本科及高职院校的商务英语专业人才培养方案以及一些学者的研究[2]34-41[3]30-34，问卷精选了与目前高校开设的商务英语课程内容相关度极高的8种商务写作知识与技能，下表是用人单位对这8种商务英语写作知识与技能满意度的评价。
表1企业对毕业生“商务写作知识与技能”的满意度(单位%)表1表明用人单位对商务英语专业从业人员的商务英语写作知识与能力的总体满意度不高，除了收发英文电子邮件以外，其他7种技能满意率都较低。
商务英语本科毕业论文
商务英语本科毕业论文Title: The Influence of Cultural Differences on International Business NegotiationsAbstract: As global trade becomes increasingly common, international business negotiations become more frequent. However, cultural differences can have a significant impact on the negotiation process and its outcome. This paper examines the influence of cultural differences on international business negotiations and suggests strategies to bridge cultural gaps in negotiating with partners from different cultural backgrounds.Introduction: International business negotiations play a critical role in the success of multinational corporations. However, cross-cultural communication barriers can significantly affect negotiations, often leading to misunderstandings, misinterpretations, and unproductive outcomes. While global trade has grown, cultural barriers remain a major challenge. This research examines the impact of cultural differences on business negotiations and how to overcome such barriers.Background: Culture shapes the way people view and act in the world. Culture encompasses factors such asvalues, beliefs, norms, and practices. The ways in which people communicate, make decisions, and negotiate differs across cultures. Therefore, negotiating with partners who come from different cultural backgrounds can be a difficult and complicated process.Results: Cultural differences can have an impact at every stage of the negotiation process, from the initial contact phase to the final agreement. Language barriers, communication styles, and differences in negotiation approaches are key factors that impact cross-cultural negotiations. Furthermore, cultural differences may cause conflict that could result in a breakdown in communication, which, in turn, may harm the business relationships among negotiators.Conclusion: Business negotiations can be highly susceptible to cultural differences, but companies can better overcome them by preparing for the culture-specific nuances that may arise during the process. Pre-negotiation virtual training, involving cultural briefings and language training, can be highly effective in bridging some of the cultural divides. As global trade continues, businesses will have to navigate increasingly multi-cultural environments and adjust to different norms and values. Negotiators must recognize that understandingcultural differences is always a critical part of conducting successful international business negotiations in the global business environment.Keywords: international business, negotiations, cultural differences, cross-cultural communication, global trade。
本科商务英语专业毕业论文范文2篇
本科商务英语专业毕业论文范文2篇毕业论文范文一摘要本研究旨在调查全球化对商务英语专业毕业生就业的影响。
为了达到这个目标，我们采用了混合研究方法，使用了问卷调查和个案研究。
研究结果表明，全球化给商务英语专业毕业生就业带来了多样的机会和挑战。
然而，毕业生在就业过程中仍然面临着不稳定的就业环境和竞争激烈的市场。
引言随着全球化的不断发展，商务英语专业的毕业生就业形势也发生了变化。
越来越多的公司和组织正在寻求能够胜任国际商务交流的人才。
然而，在全球化的同时，商务英语专业毕业生也面临着许多就业挑战。
本研究旨在探讨全球化对商务英语专业毕业生就业的影响，并提供对未来就业策略的建议。
方法本研究采用了混合研究方法，包括问卷调查和个案研究。
问卷调查用于收集大量的毕业生就业数据，个案研究则用于深入了解个别毕业生的就业经历。
我们对一所大学商务英语专业的毕业生进行了调查，共有200名毕业生参与了问卷调查，同时选择了10名毕业生进行个案研究。
结果根据问卷调查和个案研究的结果，我们发现全球化给商务英语专业毕业生就业带来了机会和挑战。
大多数毕业生认为全球化提供了更多的就业机会，特别是在跨国公司和国际组织中。
然而，毕业生在就业过程中也面临着不稳定的就业环境和竞争激烈的市场。
此外，毕业生需要具备优秀的跨文化沟通能力和实践经验才能在全球化时代脱颖而出。
结论在全球化时代，商务英语专业的毕业生面临着机遇和挑战。
为了增加就业竞争力，毕业生需要不断提升自己的专业能力和跨文化沟通能力。
同时，政府和高校也应该加强对商务英语专业毕业生的培养和引导，为他们提供更多的就业机会和资源。
毕业论文范文二摘要本研究旨在探讨企业社交媒体在商务英语专业中的应用。
通过对一家跨国公司的个案研究，我们发现企业社交媒体对商务英语专业学生的英语写作和跨文化交流能力有着积极的影响。
然而，企业社交媒体的应用也面临着一些挑战，需要综合考虑各种因素。
引言企业社交媒体在商务领域的应用越来越普遍。
关于商务英语专业毕业论文范文
关于商务英语专业毕业论文范文随着商务英语在高校教育中的快速发展，商务英语专业也越来越多学生选择了。
下面是店铺为大家整理的关于商务英语毕业论文，供大家参考。
商务英语毕业论文范文篇一：《商务英语口语模块化教学研究》【内容摘要】模块化教学是一种以能力培养为目标的教学方式，近年来受到高校教育领域的关注。
本文主要进行商务英语口语模块化教学的探索，通过分析商务英语口语的教学特点及模块化教学的要求，提出推进商务英语模块化教学的相关建议，以期能够提高学生的商务英语口语交流能力。
【关键词】商务英语口语;模块化;能力培养;情境教学模块化教学是以能力输出为导向的教学方式，强调教与学的统一。
合肥学院近几年大力推进模块化教学改革，并且取得了极大的进步。
2014年合肥学院的模块化教学体系改革项目获得国家级教学成果一等奖。
商务英语口语的模块化教学改革中既需要考虑模块化教学的基本要求，也要结合商务英语口语的教学特点，以期更好地培养学生的综合运用能力。
一、商务英语口语教学的特点商务英语口语主要是针对国际经济与贸易或者国际商务的学生设置的课程。
要求学生能够用英语进行商务交流和谈判。
商务英语口语课程的主要内容包括从机场接人到与外方交流及谈判的各个环节。
商务英语口语教学呈现以下特点。
(一)实践性强。
商务英语口语重视实际英语交流能力。
商务英语的学习目标是使得学生能够流利用英语进行商务交流，而不是简单地熟背单词和句子。
无论是机场接待外宾还是与外宾讨价还价，都要求学生能够用英语完成相应的任务。
教学过程中强调实践性，要鼓励学生积极参与对话训练。
(二)双语教学。
商务英语口语要求学生除了具备国贸的相关专业知识，还要能够熟练进行英语会话，教学过程中必然要求双语教学。
学生原有的英语基础可能并不相同，口语表达能力也有差异，因此在双语教学过程中要注意不同学生的掌握和应用情况。
(三)情境教学。
商务英语口语涉及的内容大多会涉及机场接人、预约会面、设宴招待、商品介绍、讨价还价、支付条款谈判和装运与保险等环节。
商务英语毕业论文-商务英语函电在对外贸易中的作用
集美大学高等教育自学考试（本科）毕业设计（论文）题目：商务英语函电在对外贸易中的作用专业：商务英语准考证号：姓名：XXX指导教师：XXX教师职称：讲师2011 年 6 月集美大学高等教育自学考试（本科）毕业设计（论文）任务书专业：商务英语准考证号：910110375030姓名：XXX一、毕业设计（论文）题目：商务英语函电在对外贸易中的作用二、毕业设计（论文）工作规定进行的日期：2011 年3 月1 日起至2011 年6 月30 日止三、毕业设计（论文）步骤：1、考生根据我校公布推荐的论文题目，选择论文题目，上报学校自考办，收集相关资料，初步拟定论文大纲。
2、根据成教院网站公布的论文指导教师，联系教师。
3、指导教师审核大纲初稿，进行论文写作指导，下达写作任务。
4、论文初稿撰写。
5、论文初稿交指导老师审阅。
6、根据指导老师要求，修改并最终完成论文。
7、向学校自考办提交毕业论文（三份）。
8、按学校指定时间参加论文答辩。
四、任务书的内容：（一）研究的目的与要求本次研究的目的是研究商务英语函电在对外贸易中发挥的重要作用。
要求则概括为在联系实际贸易程序的过程中，细致了解商务英语函电的多方信息与效用。
（二）论文研究的作用论文围绕商务英语信函作为商务活动交流的一种重要方式在国际商务交际中起着重要的作用为基本点进行张开的论述，使我们对于商务英语信函有了更加深入的了解解并加以融汇于实际的操作中。
同时，基于语用学礼貌原则理论的研究介绍了礼貌原则的六大准则在商务英语信函上的运用，从遣词造句的角度分析了这些准则与商务英语函电写作的融合以及在写作中的应用。
通过语用学礼貌原则的指导，的英文信函可以最大程度的表达诚意和尊敬，实现有效沟通，促进商务活动的顺利开展，从而促成商务合作和贸易的最终达成。
（三）主要参考文献[1]孙平.当代商业上的事务电函, 2005,78-202[2]李朝,李蛟.实用商业上的事务英语根蒂根基教程， 2005年, NO.7：61-70[3]Smithies A., 0Ptimum Location in Spatial Competition,J.Pol. Economy，1941，423-492[4]兰天.外贸英语函电， 2004, 24-104[5]滕美荣,许楠.外贸商英函电,2005年, NO.4：31-84[6]黄泰山.出口营销实战，2004年，VOL.15.NO.3: 21l-30[7]H.P.Grice .Logicand Conversation.，Cooperative Principle2005，77-102[8]Jeremy Shapiro. Modeling the Supply Chain. Beijing: CITIC PublishingHouse,2002，77-102[9]林海峰.外贸英语实战，2008，,48-209[10]易小莹.商务英语应用文写作,2007年，NO.7：168-470指导教师签名：学生签名：自考办签名：商务英语函电在对外贸易中的作用[摘要]随着经济和信息技术的快速发展,商业上的事务英语函电已成为对外贸易中不可缺乏的构成部门，也是现代外贸活动中最常用也最有用的通讯手段之一；它作为一种行业英语,主要用于对于外经济贸易活动和社会形态活动中。
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外贸英语毕业论文 范文一：对外贸易中商务英语的运用 摘要：随着全球经济一体化的趋势越来越明显，商务英语在对外贸易中的应用也越来越多。制定合理的商务英语应用策略是发挥商务英语在对外贸易中作用的一个重要保障，因此应对商务英语在对外贸易中的运用进行分析。
关键词：商务英语;对外贸易;应用策略 随着我国社会经济水平不断提高，来自世界各国的外资企业大量涌入我国市场，我国也获得了更多与世界经济主体接触的机会。同时，商务英语的应用范围也越来越广，在掌握足够的企业经营运作知识的基础上，具备一定的商务英语能力，将有助于对外贸易中商务谈判的顺利开展，商务英语已经成为世界经济领域内必须具备的一种技能。
1对外贸易的内涵 对外贸易可以让生产发展水平低的国家和地区也加入到交换领域中来。发展对外贸易于国于民都是大有益处的，既是世界各国参与国际分工，实现社会再生产顺利进行的重要手段，也是各国间进行科学技术交流的重要途径;可以加强国与国之间的经济联系，促进各国经济发展的纽带，也可以影响本国国民的生活质量，增加就业机会，甚至影响国民的价值观。
2商务英语的特点 商务英语一词的说法最早起源于我国改革开放初期，是随着我国对外贸易往来的增多而产生的一种说法。商务英语不同于普通英语，一方面商务英语由于广泛地应用于对外贸易领域中，包含了很多有关商务内容的专业词汇，更加具有实践性和应用性。另一方面，商务英语涵盖的范围更加广，对使用者的英语基础知识水平要求更高。
2.1专业词汇数量大由于商务英语广泛地应用于经济领域中的多种不同行业，在使用过程中必然会涉及众多的行业专业词汇，这些都是普通英语中所没有涉及的。由于经济的不断发展和进步，商务英语越来越频繁地应用于对外贸易，商务英语的专业词汇量一直有增无减。商务英语专业词汇数量大是商务英语最显著的一个特点，这也为使用者在进行商务谈判和交流时带来了一定的困难和挑战。
2.2经常使用缩写词商务英语作为对外贸易中的一种工作性的语言工具，在沟通及信息传递方面必须具有一定的效率，而应用商务英语提高工作效率的一个重要体现就是缩写词的使用。缩写词是针对在对外贸易工作环境中经常出现的固定句型或词组进行缩写，这种缩写的形式不仅在书写和口头表达方面占有一定的优势，而且也使英语这门语言更加商务化，符合对外贸易的使用环境。比如，这些表达方式都经常使用商务英语缩写词。 2.3具有丰富文化特色商务英语在对外贸易中会由来自世界各地不同国家、不同文化背景的人使用，这使得商务英语也具有了丰富的文化特色。比如，有的国家在使用商务英语时是简洁的广告体，有的则是非常正式严谨的公文体，这些都体现了其背后隐含的文化特征。在应用商务英语过程中，不同的情况下要选择不同文化背景下的商务英语，与对方不仅在工作上，还要在情感上建立一定的联系，根据对方不同的需求恰当使用商务英语，以发挥商务英语在对外贸易中的工具性特征。
3商务英语在对外贸易中的应用策略 3.1准确贴切地进行商务英语翻译由于商务英语具有经常使用缩写词及专业性词汇比较多等特点，在使用过程中最常出现的问题就是由于翻译错误导致理解和沟通上出现偏差。因此，顺利应用商务英语的首要策略就是准确贴切地进行商务英语翻译，使用者对于对外贸易中出现商务英语的翻译的准确性和专业性直接影响着信息传递的契合度，只有双方在信息传递方面充分吻合，才能实现对外贸易工作的顺利开展。比如，对于下面这段翻译资料：首先，我在这里由衷的感谢这个奖以及大家对我的肯定。我从J&B公司创建之初就加入，当时我和Jeff还是在租来的车库里工作的两个小伙子……
3.2积累足够的专业词汇商务英语的一个显著特点就是包含了大量的专业词汇，虽然这些专业词汇不同于普通英语中的基础词汇，但是商务英语专业词汇的产生毕竟来源于使用者的实际工作环境，为了在对外贸易中更加游刃有余地应用商务英语，在日常工作中相关工作人员应大量积累商务英语专业词汇，在能够使用专业的词汇进行表达时，也要尽量使用国际通用的标准商务英语专业词汇，这样能够避免在沟通时出现理解上的偏差。
3.3掌握商务英语使用技巧商务英语的本质依然是一门语言，语言在使用的过程中就应当掌握一定的技巧，在对外贸易众多成功的案例中我们都可以看到，掌握一定的商务英语使用技巧不仅能够给对方留下专业化的印象，而且能够清楚地表达自己的意愿，与对方建立商务关系。比如，当表达想要与对方建立合作关系时，以下两种表达方式就比较合理———得知贵公司专门经营轻工业品，我们愿意与贵公司建立业务关系。我们是此地最大的电器进口商之一，愿意与你们建立业务关系。
4商务英语函电在对外贸易中的作用 4.1商务英语函电的内容及特点商务英语函电是在对外贸易中进行交流的主要途径之一，是一种以英语为载体的行业英语，在商务活动中，将函电作为重要的交流与沟通工具，与不同国家且有着不同文化背景的客户开展贸易活动，是进行对外商务活动的基础。商务英语函电中涉及外事、商务活动、邀请、介绍、建立商务关系、询盘、报盘、还盘、订单、支付、开立信用证、装运、摧货、索赔、理赔、保险等，包含了对外贸易的各个环节。在实际应用中，需要相关的从业人员具备扎实的英语基本功，宽泛的商贸知识，还要熟悉对外贸易及外事活动的一般操作流程，各阶段往来函电的样式、表达方式、特殊用语、缩略语和写作技巧。商务英语函电虽然有普通语言文体所具备的一般特点，但又与普通文体不同，其遵循礼貌、体谅、清楚、具体、简洁、完整和正确的原则，有着自身鲜明的特点。贸易双方建立以及维系友好的合作伙伴关系，均是通过函电，以达成交易，促进业务发展。商务英语函电在写作中要求语言得体，讲究语言策略，并要注意表达方式，使之符合现代商务函电的特点和要求。
4.2商务英语函电在对外贸易中的作用 4.2.1促进了无纸贸易的兴起，降低成本，提高效率随着信息技术的发展，信函及函电改变了传统的传输模式，而采用电子数据进行交换，以取代传统的纸质传输，将贸易双方的经济及交易信息通过网络进行传递与处理。在对外贸易活动中广泛使用无纸贸易，既能降低企业的运行成本，又能提高工作效率，同时还可以及时、多渠道、多方位获得商业信息，为企业提供更多的贸易机会。
4.2.2有利于企业获得客户资源，维持良好合作关系在对外贸易中，获得客户信息并建立合作关系是基础。企业可利用便捷的互联网，查找并获得更多的客户。再使用商务英语函电，与客户取得联系，通过交流加深了解，从而为建立长期的合作奠定基础。企业在获得大量的客户后，就会增加业务量，对企业的发展起到至关重要的作用。通过商务英语函电这一交流平台，长期与客户保持紧密联系与沟通，增进双方的互信，有助于长期维持与客户的良好合作关系。
4.2.3促进对外贸易经济增长，真正实现贸易全球化一方面，贸易双方为交易的需要，通常要进行反复的洽谈，甚至是面谈，但传统的通信方式及空间和时间的限制，反复的面谈耗费人力、财力等，成本很高，加之交通的制约，往往要花费很长时间，速度进展缓慢，还容易出现丢失数据等问题，存在一定的风险。而随着信息技术的发展，现代的通信已有很多不同方式，如很多企业可使用电话、传真进行交流，还可以以网络为渠道，利用商务英语函电这一交流工具，与贸易伙伴建立良好的合作关系，开拓国外市场，从而促进对外贸易的增长。另一方面，有了便捷的网络系统后，很多企业都创建了自己的网站，将本企业在网络平台进行展示，利用全球信息交换平台及时发布企业产品、合作需求等信息，寻求新的贸易机会，使得国际的贸易与交流活动日益增多，扩大对外贸易的规模，增加企业的知名度，获得更多的经济效益，从而真正实现贸易全球化。
4.2.4有利于进一步培养业务精、能力强的专业人才对外贸易对企业发展有着至关重要的作用，为提高企业的效率、降低成本，因此，现代外贸企业对人才的要求很高。他们的用人标准是既要有过硬的专业知识和技能，又要具备宽泛的外贸知识，熟悉外贸的活动流程，既要能阅读基本的商务文件，又要能翻译和撰写各种商务文件和信函。因此，培养一批能胜任现代外贸企业工作的专业人才非常必要。而商务英语函电则与外贸活动的整个流程都密切相关，熟练掌握并运用商务英语函电的人才，能为企业创造出更大的效益。企业为了发展的需要，定会加大员工的培训力度，努力培养业务能力强的专业人才。
5结语 随着世界经济和信息技术的飞速发展，各国之间的经济贸易活动日益频繁，为各国的经济增长做出了巨大贡献。但随着世界经济进入深度转型调整期，经济复苏放缓、下行风险增加，加之我国外贸企业面临成本上升的压力等诸多因素的影响，我国外贸稳定发展也面临着诸多的风险与挑战。因此，在新的经济形势下，作为对外贸易的交流工具，商务英语在我国的对外贸易活动中的重要性尤为突出。
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范文二：外贸谈判中商务英语的使用方法 摘要：自我国加入世界贸易组织以来，对外的商务性质活动逐渐增加，此时需要商务英语翻译人员及时把握国际市场的竞争情况，高效运用语言交流的能力，从而实现互利共赢。对商务英语在对外贸易谈判中的应用及所使用的相关技巧进行分析和探讨，使商务英语成为外贸谈判中最重要的交流工具。
关键词：商务英语;外贸谈判;应用技巧 在对外贸易交流中，商务英语在其中所占的比重非常大。商务英语与传统的英语不同，它主要是运用在国际的外贸交易上，属于一种专门用途的英语语种，它着重强调的是实际的口语交际，商务英语的实用性也很好地体现在外贸的多个方面，所以了解商务英语以及对外贸易的相关概念就显得尤为重要，这也是商务英语能够在国际贸易谈判中立足的根本原因。
1商务英语与外贸的含义 分析对外贸易主要是指以国家为主体，对其他国家和地区展开的不单一的经济交易活动。对外贸易的交易特征非常明显，由于对外贸易需要跟不同国家、不同地区的人打交道，所以这其中最关键的就是沟通交流环节。此时商务英语的作用被凸现出来，因为没有统一的语言进行交易沟通，对外贸易活动是没有办法进行的，所以商务英语在这种环境下逐渐被使用，现如今已经成为对外贸易中非常重要的交流工具。商务英语对专业性的要求极高，在对外贸易双方进行谈判协商的时候，商务英语是占主导的。所以在进行真正的外贸谈判之前，还要对商务英语语言的应用背景、语言的相关翻译技巧进行详细的了解和掌握，这