2010年07月中英合作商务管理商务英语试题

201007 商务英语试卷(201107样)
P art1 ,1-5=5*2.5=12.5（略）；P art2 , 6-10=5*2.5=12.5（略）；P art3 , 11-15=5*2.5=12.5（略）；
P art4
Questions 16-20（原1-5）
* Look at the messages or notices below.
* Choose the best option (A, B or C) to answer each question.I * For Question 16-20, mark A, B or C on your answer sheet.
16
This advertisement is offering
A a free trial of Management Monthly magazine.
B a reduction in price of Management Monthly magazine.
C a gift for customers of Management Monthly magazine.
B We can answer all questions you may have if you ring us on 0524 44892.
C Telephone us before you send back any damaged goods.
18
You must claim for expenditure
A
before taking a business trip.
B soon after getting back from travelling.
C at the end of the month in which you have travelled
Where are customers asked to write their account number?
A after the name of the supplier.
B above the address on the envelope.
C on the back of the cheque.
When is it best for Patrick to phone Monica?
A Monday afternoon
B Tuesday lunchtime
C Wednesday morning
Questions 21-28 (原26 – 35)
* Read the article about cutting prices of products or services.
* Choose the best word ( A, B or C )for each space.
* For Questions 21-28, mark A, B or C on your answer sheet.
Example:
0 A even B also C either
---------------------------------------------------------------------------------------------------------------------- 21 A at B from C with
22 A what B how C where
23 A bring B bringing C brought
24 A every B each C any 25 A have B has C having
26 A These B They C It
27 A whose B which C who
28 A beside B butween C beneath
** A why B whether C when
Questions 21-28 (原36– 45)
* Read the article about a business travel service
* Choose the best word ( A, B or C )for each space.
21 A create B created C creating
22 A by B to C for
23 A never B none C nothing
24 A being B be C been
25 A this B them C there
26 A what B who C which
27 A Open B Opening C Opened
28 A than B of C that
** A across B away C above
Part 6
Questions 29-35 （原46– 52）
* Read the article about the career of a best-selling business writer.
* Are sentences 29 - 35 "Right"（A）or "Wrong"（B）？
If there is not enough information to answer "Right"（A）or "Wrong"（B）,Choose "Doesn't say"（C）.
* For questions 29 - 35, mark A, B or C on your answer sheet.
Example:
0 请张老师出一个答案是对的问题。

A Right
B Wrong
C Doesn't say Answer:
29 Charles Foster started his career working as a manager in an oil company.
A Right
B Wrong
C Doesn't say
30 Foster’s employers often turned down his suggestions.
A Right
B Wrong
C Doesn't say
31 While Foster was at PK Oil the retail price of motor oil increased sharply.
A Right
B Wrong
C Doesn't say
32 Foster has had some books published by a company specializing in business topics.
A Right
B Wrong
C Doesn't say
33 Foster makes sure he follows his own business advice when dealing with customers.
A Right
B Wrong
C Doesn't say
34 Foster’s former colleagues at PK Oil now have higher incomes than he does.
A Right
B Wrong
C Doesn't say
35 Foster has started a new career as a lecturer in an international business school.
A Right
B Wrong
C Doesn't say
Part 7
Questions 36-40 (原6– 10)
* Look at the notice below. It list of exhibitors at a trade fair.
* Decide which exhibitor’s stand (A – H) each person should attend.
* For Questions 36-40,mark one letter (A - H) on your answer sheet.
* Do not use any letter more than once.
36 Nicky Parker is running out of space on her current premises but does not want to move.
37 Clara Sgado thinks her sales staff need to improve their techniques for selling.
38 Gustav Braun would like to have better designed advertising for his products.
39 Ramiro Joly wants to increase the level of information technology he has his offices.
40 Roger Shute needs information about the costs involved if he wants to
start exporting his products.。

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商务英语试题及答案大全

商务英语试题及答案大全一、选择题1. Which of the following is not a common business practice?A. Negotiating contractsB. Attending business meetingsC. Playing video gamesD. Networking with professionals答案：C2. What is the most important aspect of business communication?A. Using technical jargonB. Being concise and clearC. Using humor extensivelyD. Speaking loudly答案：B3. In international business, what is the primary purpose of cultural awareness?A. To make jokes about other culturesB. To avoid misunderstandings and conflictsC. To criticize other culturesD. To show off one's own culture答案：B二、填空题4. When writing a business proposal, it is crucial to include a(n) ________ section that outlines the benefits of your product or service.答案：benefits5. In a business setting, it is polite to address someone as________ if you do not know their name or title.答案：sir/madam6. When conducting market research, it is important to gather ________ data to make informed decisions.答案：reliable三、阅读理解题Read the following passage and answer the questions.In today's global market, businesses are constantly lookingfor ways to expand their reach and increase their customer base. One effective strategy is to enter into partnershipswith companies in other countries. This not only opens up new markets but also allows for the sharing of resources and expertise. However, such partnerships require carefulplanning and negotiation to ensure that both parties benefit equally.7. What is one advantage of partnering with a foreign company? 答案：Opens up new markets8. What is necessary for a successful international partnership?答案：Careful planning and negotiation9. What should be the goal of such partnerships?答案：Ensuring that both parties benefit equally四、写作题10. Write a short email to a potential business partner, introducing your company and expressing interest in exploring a partnership.[Your Name][Your Position][Your Company Name][Your Contact Information]Dear [Recipient's Name],I hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company Name]. We have been following your company's work in [specific field/industry] and are impressed by your achievements.We believe that a partnership between our two companies could be mutually beneficial. Our company specializes in [briefly describe your company's expertise], and we think that our strengths could complement yours in [specific areas of potential collaboration].We would like to propose a meeting to discuss this further. Please let us know if you are interested and available for a call or video conference at your earliest convenience.Looking forward to the possibility of working together.Best regards,[Your Name]答案：(写作题无固定答案，以上为参考模板)请注意，以上内容为示例性质，实际的商务英语试题及答案可能会根据具体的教学大纲和考试要求有所不同。

2010年下半年商务英语初级模拟试题及答案一1

⼀、Multiple choices. (15%) 1. _____ these advantages we do not think there is any difficulty in pushing sale.A. WithB. Together withC. WithoutD. As 2. The goods are urgently needed. We ______ hope you will deliver them immediately.A. in the caseB. henceC. thereforeD. for 3. The market report indicates there is ______ market in South America for about 40 tons a year.A. bigB. noC. aD. the 4. Thanks to the ______ work of our sales department, your last consignment has been all sold out.A. acceptableB. reasonableC. outstandingD. tolerable 5. ______ our general agent, you would also have to look after the advertising.A. To beB. AsC. BeingD. For 6. The brochure covers a wide range of products we ______.A. deal withB. deal inC. hand inD. hand over 7. The goods have been dispatched and the shipping documents ______ consignment are with us.A. forB. ofC. withD. to 8. If you are interested, we will send you a sample lot ______ charge.A. withinB. forC. withD. free of 9. The exhibition has ______ to offer that you will find interesting.A. manyB. muchC. many aD. more 10. Our market survey informs us that you are achieving great success ______ our chemical products.A. onB. toC. atD. with 11. We are glad to receive your order of yesterday, ______ regret that we can not supply ______ the end of May.A. but, byB. and, byC. but, forD. and, for 12. Mr Brown decided that our estimate was ______ and asked us to begin work as from 1 January.A. delinquentB. managerialC. unfortunateD. acceptable 13. We confirm that we agree ______ your suggestions made in our last letter.A. toB. onC. withD. that 14. Whenever the price, time of shipment, payment terms, etc. are agreed ______, a transaction is concluded.A. withB. onC. toD. that 15. The charges will be ______ by Asian Co. and us.A. heavyB. borneC. smallD. settled。

2010年下半年商务英语中级考试冲刺试题及答案

2010年下半年商务英语中级考试冲刺试题及答案来源：互联网【考试大：中国最受欢迎的考试教育王国】 2010年11月11日特别推荐：2010年下半年BEC考试备考冲刺专题一.READINGPART ONEQuestions 1-7.Read these sentences and the three company plans below..Which company does each sentence describe?. For each sentence mark one letter(A ,B or C)on your Answer Sheet.ExampleTo combine its operations in different parts of the world will save a lot of moneyfor the company.Answer: B1. The company has businesses in four continents of the world.2. The company has appointed a new manager in charge of medicines.3. New automobiles will be developed in its program centers.4. A reform is being carried out in its organizations.5. Goods for hair protection makes a lot of money for the company.6. It tries to be more ready to meet the needs of the customers.7. The company is made up of fourteen subcompanies all over the world.A . FORDTo save up to $ 3 billion a year, Ford is merging its manufacturing, sales, and product development operations in North America and Europe-and eventually in Lation America and Asia. And in a move toward a more horizontal organization the company is setting up five program centers with worldwide responsibility in developnew cars and trucks.B. IBMBig Blue is reorganizing its marketing and sales operations into 14 worldwide industry groups ,such as banking ,retail ,and insurance. In moving away from an organization based on geography, IBM hopes to eliminate turf wars and make itselfmore responsive to customers.C. BMSBristol-Meyers Squibb is revamping its consumer business by appointing a new chief responsible for its worldwide consumer medicines business such as Bufferin and Excedrin. The 11, 400 million U. S. dollars drug company also has formed a new unit with worldwide responsibility for its Clairol and other hair-care products.PART TWOQuestions 8-12. Read this proposal about the CPT Word Processor.. Choose the best sentence from the list A-I to fill each of the blanks.. For each blank ( 8 -12) mark one letter(A -I)on your Answer Sheet.. De not mark any letter twice.. One answer has been given as an example.15 June 1993Ms. Martha WestonWord Processing SupervisorABC CompanyPost Office Box 107228 King's Street LondonDear Ms. Weston.Performance of the Cpt EquipmentI'm Pleased to tell you about our experience with the CPT Word Processor as you requested recently____example____I assume you have looked at severalmachines and have narrowed down your choices. Here are my observations.An approach to adopting word processorsEighteen months ago we adopted CPT equipment on limited scale with the idea in mind that we could gradually get rid of electric typewriters as we became familiar with the word processor____8 ____The stations are actually in pairs so each pair canshare a common printer____ 9____We use the equipment as dedicated word processors, although we do have the ability to link up with our computer installation.The step-at-a-time development of our word-processing center has, we think,saved us money and training time____10____PerformanceIn terms of performance , the CPT equipment is excellent____11____Moreover our service contract and warranty have covered all maintenance costs.We have software packages that check spelling and signal when a mistake occured.____ 12____Using both printers , we recently prepared 1200 individually typed form letter mailings a under four hours. We have no complaint about ourpreparation of executive reports.Example: IA So it works very well and has so many different functions.B Also it has reduced the confusion that exists about buying software packages .C The train stops at each station for only fifteen minutes.D We began with two work stations and now have four.E Our routine letters are prepared from disc-stored masters.F The Rotary W printer with a speed of 45 characters a second can easily handletwo input stations.G In contrast ,its size and weight are ideal for carrying.H We have not yet experienced mechanical problems so far.I We are pleased with its performance and multi-functions.PART THREEQuestions 13-20. Read this text about the problem of Barclays Bank.The New LookWhen Sir John Quinton, then chairman of Barclays Bank, was given his marching orders last April, Britain's biggest bank thought it had found the scapegoat for its sudden fall from grace and profits ,Andrew Buxton, the bank's managing director and an offspring of its founding families ,was a pointed chairman and chief executive ,with effect from January 1st of next year. It seemed a glorious victory for good business management. Is the problem solve do Certainly not.1. No sooner had Mr. Buxton been appointed chairman and chief executive than big shareholders and quite a few board members began quietly to question his ability to do both jobs at once. Now ,weeks before he is due to move up ,the questions are louder. Many wish the bank had seized the opportunity Lasy April to separate the two top posts. And privately. Some wonder whether Mr. Buxton is the right man for either one. What started as a thoroughly British Whispering Campaign has assumed much bigger dimensions..2. Mr. Buxton has suffered it all ,but in truth he has no way out. After weeks of talking to shareholders and discussing with his non-executive directors ,he has accepted that Barclays will separate the top jobs sometimes in the future. How7 He says that there has been no formal discussion of it in the boardroom.3. Formally or informally, it has been agreed that Mr. Buxton will not be moved from his chairmanship, and that Barclays must find a strong chief executive. Opinions differ as to whether this person should be chosen from inside or outside the bank. Several board members believe that there is no ideal candidate inside Barclays.4. Neither shareholders nor non-executive directors want to wait long. If the right candidate can be found, the bank could combine the announcement of a new appointment with its annual results at the end of March. Mr Buxton stressed the importance of getting this next step right, particularly since any appointment will mean overturning a management reorganization that was announced only eight months ago.Questions 13-16. For questions 13- 16 ,choose the correct title for each paragraph from the box below.. For each paragraph(l-4) mark one letter (A-G) on your Answer Sheet.. De not mark any letter twice.13. Paragraph 1 ____14. Paragraph 2 ____l5. Paragraph 3 ____16. Paragraph 4 ____A Problems facing Mr. BuxtonB Proposals for candidates of the chief executiveC Lack of ideal candidate inside BarclaysD Buxton's agreement to give up one of his two top jobsE Doubts about Buxton's ability for two top jobsF Anxieties about choosing the right candidatesG Objections to Buxton's ideasQuestions 17-20. Using the information in the text ,complete each sentence 17- 20 ,with a phrase from the list below (A-G). For each sentence (17-20) mark one letter(A-G) on your Answer Sheet.. Do not mark any letter twice.17. Mr. Buxton is persuaded that the bank needs to. . . . . .18. if they can find the right candidate ,they could. . . . . .19. Mr..Buxton will retain his chairmanship ,and the bank must. . . . . .20. At the news of Mr. Buxton's appointment ,many people started to. . . . . .A combine the news of the appointment with its annual results.B believe no suitable candidates can be found in the bank.C question his ability to hold two leading positions.D find a very able chief executive.E mean overturning a management reorganization. .F differ as to the sources for the right candidate.G separate the two top jobs sometime later. 来源:考试大-商务PART FOURQuestions 21 -35. Read this text about an Italian car company.. Choose the best word to fi71 each gap.. For each question(21 -35) mark one letter (A ,B ,C or D) on your Answer Sheet.. One answer has been given as an example.Gianni Agnelli ,Chairman of Fiat , Italy's largest private industrial corporation ,is known in Italy as the lawyer ,because he trained in law at Turin University. ____example____he has never practiced , his training may soon be useful. On April 17th Mr. Agnelli admitted to a group of Italian industrialists in Venice ____21____ Fiat had been ____22 ____ in some corruptions in Italy. On April 21st, Fiat's lawyers and Cesare Romiti , its managing director , met Milan magistrates to ____ 23 ____ the firm's involvement in bribery to win business from state-owned companies.Fiat is not the ____24____ Italian company caught up in Italy's increasing Political corruption scandal. According to the latest figure ,some 200 businessmen and politicians were sitting in prison ____25 ____ a result of judicial inquiries into kickbacks paid to politicians by firms. Hundreds more are still____26____influence of Fiat, ____27____sales are equal to 4/00 of Italy's home product ,the scandal at the company has ____28____the industrial establishment.Though neither Mr. Agnelli____29____Mr. Romiti has been ____30____ of wrongdoing, several other senior Fiat managers have allegedly been involved in paying kickbacks to win state-owned contracts ____31____ arrested include Francesco Mattiol , Fiat's finance director , and Antonio Moscon , the ____32____ head of its Toro insurance branch____ 33____men have been ____.34____about their previous roles on the board of Cogefar-Impresit, Fiat's construction subsidiary. Last May, Enzo Papi admitted paying a 1.5 million-dollar bribe for a contract , ____ 35 ____ to Milan's underground.A ThoughB ThatC BecauseD WhatAnswer D21. A what B that C when D if22. A involved B connected C related D done23. A talk B say C speak D discuss24. A one B single C worst D only25. A as B for C with D after26. A in B under C at D on27. A who B which C whose D its28. A rocked B ruined C damaged D destroyed29. A or B also C and D nor30. A accused B charged C criticized D blamed31. A Who B Those C He D That32. A old B former C late D last33.A Either B All C Every D Both34. A solved B answered C questioned D replied35. A contracted B related C connected D communicatedPART FIVESection AQuestions 36-40.Read this text.In most of lines(36-40) there is one extra word which does not fit in. One or two lines, however, are correct..If the line is correct, put a tick(√)in the space on your Answer Sheet..If there is an extra word in the line, write that word in the space on your Answer Sheet.Example:Most of the world's business in marine insurance is centred ....√....in London though whatever there one other important markets ....whatever....REQUIREMENTS FOR RESEARCH ASSOCIATEPh.d. or equivalent in economics. In addition to the degree, applicants36. beyond entry level must have to have post Ph.D. experience that37. demonstrates strong applied economics background and analytical38. skill for solving problems solutions; research competence in the area of39. resources, microeconomic development. Applicants must be able articulate.40. have strong writing abilities, have ability to communicate well and that work successfully in a multinational research setting.Section BQuestions 41-45. A Swiss student has written a piece of description of a new watch.. In each line there is one wrong word.. For each numbered line(41-45 ) write the correct word in the space on your Answer Sheet.Your watch will be a masterpiece ,reflected your value. . . . reflecting. . . . .For more than a century any a half, Patek Phillippe has been known41. as the finest watch in the world. The reason is simple that this42. Watch is made differently. It is made by using technologies that43. other have lost or forgotten. If a particularly patek phillippe44. movement needs four years of continuous work to bring to perfect,45. we will teke four years The result will be a watch that is unlikely any other watches you have ever seen.二.WRITINGPART ONEQuestion 46Mr. Lee is going to buy a large amount of electronic components from your company. He also shows an interest in your company's PCX phone machine, which is in the charge of Mr. Angus Beard, your colleague. Mr. Lee would like to bring 10 samples and some brochures back home to make a trial sale.. Write a short note to Mr. Angus Beard ,one of your colleagues.. Tell him the fact that Mr. Lee is interested in PCX phone.. Mention the number he wants to have.. suggest their direct contact.. Write 30-40 words on your Answer Sheet.PART TWOQuestion 47You are a clerk in Lucky Tourism Company. You are responsible for arranging travelling lines. One day ,you received the data as follows :Read the following table which shows the changes in the way people spend their holidays. The table divides the tourism business into four parts ,telling the different percentages in 1980 and in 1990 ,from which you will notice the trend of current tourism business.. Use the information in the table to write a short report (about 100-120 words) emphasizing changes of the main business for your company.. Write on your Answer Sheet.WHERE PEOPLE SPEND THEIR HOLIDAYS1980 1990Travelling abroad 12% 23%Going to seaside 38% 32%Camping 9% 35%Staying at home 41% 10%Total 100% 100% 来源:考试大-商务英语考试一. 阅读部分PART ONE1. A2. C3. A4.B5. C6. B7. BPART TWO8. D 9. F 10. B 11. H 12. EPART THREE13. E 14. D 15. B 16. F 17. G 18. A 19. D 20. CPART FOUR21. B 22. A 23.D 24. D 25. A 26.B 27.C 28. A 29.D30. A 31. B 32.B 33. D 34. C 35.BPART FIVESection A36. must是多余,应删掉.37. 没有多余的词.38. solutions是多余,应删掉.39. able是多余,应删掉.40. that是多余,应删掉.Section B41. simple后面加冒号,去掉that42. technology应改为techniques43. particularly应改为particular44. perfect应改为perfection45. unlikely 应改为unlike 来源:考试大-商务英语考试。

2010年MBA全国考试英语真题和解析

2010年MBA全国考试英语真题和解析Directions:Read the following text.Choose the best word(s) for each numbered blank and markA,B,C,D on answer sheet1(10points)The outbreak of swine flu that was first detected in Mexico was declared a global epidemic on June 11, 2009. It is the first worldwide epidemic ___1___ by the Word Health Organization in 41 years.The heightened alert ____2___ an emergency meeting with flu experts in Geneva that assembled after a sharp rise in cases in Australia, and rising _____3___ in Britain, Japan, Chile and elsewhere.But the epidemic is”____4____”in severity, according to Margaret Chan, the organization’s director general, ____5___ the overwhelming majority of patients experiencing only mild symptoms and a full recovery, often in the ____6___ of any medical treatment.The outbreak came to global ____7____ in late April 2009, when Mexican authorities noted an unusually large number of hospitalizations and deaths ___8_____ healthy adults. As much of Mexico City shut down at the height of a panic, cases began to ____9____ in New York City, the southwestern United States and around the world.In the United States, new cases seemed to fade ____10____ warmer weather arrived. But in late September 2009,officials reported there was___11__ flu activity in almost every state and that virtually all the ____12____ tested are the new swine flu, also known as(A)H1N1,not seasonal flu. In the U.S, it has____13____more than one million people,and caused more than 600 deaths and more than 6,000 hospitalizations.Federal health officials ____14___ Tamiflu for children from the national stockpile and began ___15___ orders from the states for the new swine flu vaccine. The new vaccine, which is different from the annual flu vaccine, is ____16___ ahead of expectations. More than three million doses were to be made available in early October 2009, though most of those ___17__ dose were of the FluMist nasal spray type, which is not ____18 ___ for pregnant women, people over 50 or those with breathing difficulties, heart disease or several other ___19__. But it was still possible to vaccinate people in other high-risk group，health care workers, people ___20____infants and healthy young people.1. [A]criticized [B]appointed [C]commented [D]designated2. [A]proceeded [B]activated [C]followed [D]prompted3. [A]digits [B]numbers [C]amounts [D]sums4. [A]moderate [B]normal [C]unusual [D]extreme5. [A]with [B]in [C]from [D]by6. [A]progress [B]absence [C]presence [D]favor7. [A]reality [B]phenomenon [C]concept [D]notice8. [A]over [B]for [C]among [D]to9. [A]stay up [B]crop up [C]fill up [D]cover up10. [A]as [B]if [C]unless [D]until11. [A]excessive [B]enormous [C]significant [D]magnificent12. [A]categories [B]examples [C]patterns [D]samples13. [A]imparted [B]immersed [C]injected [D]infected14. [A]released [B]relayed [C]relieved [D]remained15. [A]placing [B]delivering [C]taking [D]giving16. [A]feasible [B]available [C]reliable [D]applicable17. [A]prevalent [B]principal [C]innovative [D]initial18. [A]presented [B]restricted [C]recommended [D]introduced19. [A]problems [B]issues [C]agonies [D]sufferings20. [A]involved in [B]caring for [C]concerned with [D]warding offSection ⅡReading comprehensionPart ADirections:Read the following four passages. Answer the questions below each passage by choosing A,B, C and D. Mark your answers on ANSWER SHEET 1.(40 points)Text1The longest bull run in a century of art-market history ended on a dramatic note with a sale of 56 works by Damien Hirst, “Beautiful Inside My Head Forever”, at Sotheby’s in London on September 15th 2008 (see picture). All but two pieces sold, fetching m ore than ā70m, a record for a sale by a single artist. It was a last hurrah. As the auctioneer called out bids, in New York one of the oldest banks on Wall Street, Lehman Brothers, filed for bankruptcy.The world art market had already been losing momentum for a while after rising vertiginously since 2003. At its peak in 2007 it was worth some $65 billion, reckons Clare McAndrew, founder of Arts Economics, a research firm—double the figure five years earlier. Since then it may have come down to $50 billion. But the market generates interest far beyond its size because it brings together great wealth, enormous egos, greed, passion and controversy in a way matched by few other industries. MBA加油站In the weeks and months that followed Mr Hirst’s sale, spending of any sort became deeply unfashionable, especially in New York, where the bail-out of the banks coincided with the loss of thousands of jobs and the financial demise of many art-buying investors. In the art world that meant collectors stayed away from galleries and salerooms. Sales of contemporary art fell by two-thirds, and in the most overheated sector—for Chinese contemporary art—they were down by nearly 90% in the year to November 2008. Within weeks the world’s two biggest au ction houses, Sotheby’s and Christie’s, had to pay out nearly $200m in guarantees to clients who had placed works for sale with them.MBA加油站编辑The current downturn in the art market is the worst since the Japanese stopped buying Impressionists at the end of 1989, a move that started the most serious contraction in the market since the second world war. This time experts reckon that prices are about 40% down on their peak on average, though some have been far more volatile. But Edward Dolman, Christie’s chief executive, says: “I’m pretty confident we’re at the bottom.”What makes this slump different from the last, he says, is that there are still buyers in the market, whereas in the early 1990s, when interest rates were high, there was no demand even though many collectors wanted to sell. Christie’s revenues in the first half of 2009 were still higher than in the first half of 2006. Almost everyone who was interviewed for this special report said that the biggest problem at the moment is not a lack of demand but a lack of good work to sell. The three Ds—death, debt and divorce—still deliver works of art to the market. But anyone who does not have to sell is keeping away, waiting for confidence to return.21.In the first paragraph,Damien Hirst's sale was referred to as “a last victory”because ____-.A.the art market hadwitnessed a succession of victoryiesB.the auctioneer finally got the two pieces at the highest bidsC.Beautiful Inside My Head Forever won over all masterpiecesD.it was successfully made just before the world financial crisis22.By saying “spending of any sort became deeply unfashionable”(Line 1-2,Para.3),the author suggests that_____ .MBA加油站编辑A . collectors were no longer actively involved in art-market auctionsB .people stopped every kind of spending and stayed away from galleriesC.art collection as a fashion had lost its appeal to a great extentD .works of art in general had gone out of fashion so they were not worth buying23.Which of the following statements is NOT ture?A .Sales of contemporary art fell dramatically from 2007to 2008.B.The art market surpassed many other industries in momentum.C.The market generally went downward in various ways.D.Some art dealers were awaiting better chances to come.24.The three Ds mentioned in the last paragraph are ____A.auction houses ' favoritesB.contemporary trendsMBA加油站编辑C.factors promoting artwork circulationD.styles representing impressionists25.The most appropriate title for this text could be ___A.Fluctuation of Art PricesB.Up-to-date Art AuctionsC.Art Market in DeclineD.Shifted Interest in ArtsText2MBA加油站编辑I was addressing a small gathering in a suburban Virginia living room -- a women's group that had invited men to join them. Throughout the evening one man had been particularly talkative frequently offering ideas and anecdotes while his wife sat silently beside him on the couch. Toward the end of the evening I commented that women frequently complain that their husbands don't talk to them. This man quickly concurred. He gestured toward his wife and said "She's the talker in our family." The room burst into laughter; the man looked puzzled and hurt. "It's true" he explained. "When I come home from work I have nothing to say. If she didn't keep the conversation going we'd spend the whole evening in silence."This episode crystallizes the irony that although American men tend to talk more than women in public situations they often talk less at home. And this pattern is wreaking havoc with marriage.The pattern was observed by political scientist Andrew Hacker in the late '70s. Sociologist Catherine Kohler Riessman reports in her new book "Divorce Talk" that most of the women she interviewed -- but only a few of the men -- gave lack of communication as the reason for their divorces. Given the current divorce rate of nearly 50 percent that amounts to millions of cases in the United States every year -- a virtual epidemic of failed conversation.In my own research complaints from women about their husbands most often focused not on tangible inequities such as having given up the chance for a career to accompany a husband to his or doing far more than their share of daily life-support work like cleaning cooking social arrangements and errands. Instead they focused on communication: "He doesn't listen to me" "He doesn't talk to me." I found as Hacker observed years before that most wives want their husbands to be first and foremost conversational partners but few husbands share this expectation of their wives.In short the image that best represents the current crisis is the stereotypical cartoon scene of a man sitting at the breakfast table with a newspaper held up in front of his face while a woman glares at the back of it wanting to talk.26.What is most wives' main expectation of their husbands?A.Talking to them.B.Trusting them.C.Supporting their careers.D. Shsring housework.27.Judging from the context ,the phrase “wreaking havoc”(Line 3,Para.2)most probably means ___ .A generating motivation.B.exerting influenceC.causing damageDcreating pressure28.All of the following are true EXCEPT_______A.men tend to talk more in public tan womenB.nearly 50percent of recent divorces are caused by failed conversationC.women attach much importance to communication between couplesDa female tends to be more talkative at home than her spouse29.Which of the following can best summarize the mian idea of this text ?A.The moral decaying deserves more research by sociologists .B.Marriage break_up stems from sex inequalities.C.Husband and wofe have different expectations from their marriage.D.Conversational patterns between man and wife are different.30.In the following part immediately after this text,the author will most probably focus on ______A.a vivid account of the new book Divorce TalkB.a detailed description of the stereotypical cartoonC.other possible reasons for a high divorce rate in the U.S.D a brief introduction to the political scientist Andrew HackerTxet3over the past decade, many companies had perfected the art of creating automatic behaviors —habits —among consumers. These habits have helped companies earn billions of dollars when customers eat snacks, apply lotions and wipe counters almost without thinking, often in response to a carefully designed set of daily cues.“There are fundamental public health problems, like hand washing with soap, that remain killers only because we can’t figure out how to change people’s habits,”Dr. Curtis said. “We wanted to learn from private industry how to create new behaviors that h appen automatically.”The companies that Dr. Curtis turned to —Procter & Gamble, Colgate-Palmolive and Unilever —had invested hundreds of millions of dollars finding the subtle cues in consumers’lives that corporations could use to introduce new routines.If you look hard enough, you’ll find that many of the products we use every day —chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, antiperspirants, colognes, teeth whiteners, fabric softeners, vitamins —are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of canny advertising and public health campaigns, many Americans habitually give their pearly whites a cavity-preventing scrub twice a day, often with Colgate, Crest or one of the other brands.A few decades ago, many people didn’t drink water outside of a meal. Then beverage companies started bottling the production of far-off springs,and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals,slipped in between hair brushing and putting on makeup.“Our products succeed when they become part of daily or weekly patterns,”said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. “Creating positive habits is a huge part of improving our consumers’ lives, and it’s essential to making new products commercially viable.”Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through relentless advertising. As thisnew science of habit has emerged, controversies have erupted when the tactics have been used to sell questionable beauty creams or unhealthy foods.31.According to Dr.Curtis,habits like hand washing with soap________.[A] should be further cultivated[B] should be changed gradually[C] are deepiy rooted in history[D] are basically private concerns32.Bottled water,chewing gun and skin moisturizers are mentioned in Paragraph 5 so as to____[A] reveal their impact on people’habits[B] show the urgent need of daily necessities[C]indicate their effect on people’buying power[D]manifest the significant role of good habits33.which of the following does NOT belong to products that help create people’s habits?[A]Tide[B]Crest[C]Colgate[D]Unilver34.From the text wekonw that some of consumer’s habits are developed due to _____[A]perfected art of products[B]automatic behavior creation[C]commercial promotions[D]scientific experiments35.the author’sattitude toward the influence of advertisement on people’s habits is____[A]indifferent[B]negative[C]positive[D]biasedText4Many Americans regard the jury system as a concrete expression of crucial democratic values, including the principles that all citizens who meet minimal qualifications of age and literacy are equally competent to serve on juries; that jurors should be selected randomly from a representative cross section of the community; that no citizen should be denied the right to serve on a jury on account of race, religion, sex, or national origin; that defendants are entitled to trial by their peers; and that verdicts should represent the conscience of the community and not just the letter of the law. The jury is also said to be the best surviving example of direct rather than representative democracy. In a direct democracy, citizens take turns governing themselves, rather than electing representatives to govern for them.But as recently as in 1986, jury selection procedures conflicted with these democratic ideals. In some states, for example, jury duty was limited to persons of supposedly superior intelligence, education, and moral character. Although the Supreme Court of the United States had prohibited intentional racial discrimination in jury selection as early as the 1880 case of strauder v. West Virginia,the practice of selecting so-called elite or blue-ribbon juries provided a convenient way around this and other antidiscrimination laws.The system also failed to regularly include women on juries until the mid-20th century. Although women first served on state juries in Utah in 1898,it was not until the 1940s that a majority of states made women eligible for jury duty. Even then several states automatically exempted women from jury duty unless they personlly asked to have their names included on the jury list. This practice was justified by the claim that women were needed at home, and it kept juries unrepresentative of women through the 1960s.In 1968, the Congress of the United States passed the Jury Selection and Service Act, ushering in a new era of democratic reforms for the jury.This law abolished special educational requirements for federal jurors and required them to be selected at random from a cross section of the entire community. In the landmark 1975 decision Taylor v. Louisiana, the Supreme Court extended the requirement that juries be representative of all parts of the community to the state level. The Taylor decision also declared sex discrimination in jury selection to be unconstitutional and ordered states to use the same procedures for selecting male and female jurors.36.From the principles of theUS jury system,welearn that ______[A]both litcrate and illiterate people can serve on juries[B]defendants are immune from trial by their peers[C]no age limit should be imposed for jury service[D]judgment should consider the opinion of the public37.The practice of selecting so—called elite jurors prior to 1968 showed_____[A]the inadcquavy of antidiscrimination laws[B]the prevalent discrimination against certain races[C]the conflicting ideals in jury selection procedures38.Even in the 1960s,women were seldom on the jury list in some states because_____[A]they were automatically banned by state laws[B]they fell far short of the required qualifications[C]they were supposed to perform domestic duties[D]they tended to evade public engagement39.After the Jury Selection and Service Act was passed.___[A]sex discrimination in jury selection was unconstitutional and had to be abolished[B]educational requirements became less rigid in the selection of federal jurors[C]jurors at the state level ought to be representative of the entire community[D]states ought to conform to the federal court in reforming the jury system40.in discussing the US jury system,the text centers on_______[A]its nature and problems[B]its characteristics and tradition[C]its problems and their solutions[D]its tradition and developmentSection ⅢTranslation46.Directions:In this section there is a text in English .Translate it into Chinese. Write your translation on ANSWER SHEET2.(15points)“Suatainability”has become apopular word these days, but to Ted Ning, the concept will always have personal meaning. Having endured apainful period of unsustainability in his own life made itclear to him that sustainability-oriented values must be expressed though everyday action and choice.Ning recalls spending aconfusing year in the late 1990s selling insurance. He’d been though the dot-com boom and burst and,desperate for ajob,signed on with a Boulder agency.It didin’t go well. “It was a really had move because that’s not my passion,”says Ning, whose dilemma about the job translated, predictably, into a lack of sales. “I was miserable, I had so much anxiety that I would wake up in the middle of the night and stare at the ceiling. I had no money and needed the job. Everyone said, ‘Just wait, you’ll trun the corner, give it some time.’”翻译参考“坚持不懈”如今已成一个流行词汇，但对TedNing而言，这个概念一直有个人含义，经历了一段痛苦松懈的个人生活，使他清楚面向以坚持不懈为导向的价值观，必须贯彻到每天的行动和选择中。

LCCI商务英语2010年一级EFB1资格考试试题及答案

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QUESTION 1 CONTINUED Suggested Answer
Suitable Date
The Managing Director Barton Renewals 236 Union Road Blackpool BL3 5GH Dear Sir I am writing to let you know how well our office refurbishment has turned out. All our staff, myself included, are delighted with the changes you have made, a full 2 weeks ahead of schedule! The work programmes planned by your staff went like clockwork. All jobs were completed on time, and areas they had worked in were left spotlessly clean. Your workmen were always on time and, more important, got on well with our staff. They were very obliging; one of our staff is rather old, and the work in her area was done so that she had no need to move from her desk by a window. On another occasion, your foreman changed a whole day’s work around so that an important conference meeting could be held. This was very much appreciated. The staff had not been looking forward to all the changes. They felt their work would suffer. Nothing could be further from the truth. Our company congratulates your employees on a job very well done. I hope you will pass on our best wishes to all your team. Yours faithfully A.Candidate Senior Maintenance Officer (183 words)

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2010年下半年商务英语初级模拟试题及答案一

2010年下半年商务英语初级模拟试题及答案一2010年下半年商务英语初级模拟试题及答案PART ONEQuestions 1-7. Read these sentences and the following business index.. Which advisor each sentence (1-7) describe?. For each sentence mark one letter (A, B,C,D or E) on your Answer Sheet.ExampleThe company invests a large sum of money in high technology.Answer: E1. It is engaged in the expansion of a telecommunications line.2. No other steel industries have such a high rating.3. The company is the chief holder of a British company’s shares.4. As much as forty million U. S. dollars are invested in Taiwan.5. It has business transactions with an American company.6. The company gets a very high interest rate from its stocks.7. Agreements were signed between two companies about technological cooperation.A. Telecom Asia Corporation Limited (Thailand )-It serves as international advisor in connection with the debt and equity financing for a US $3 billion telephone line expansion project in Bangkok. (Current)B. Singapore Telecom international Pte. Ltd. (Singapore)- It acquires its 50/00 interest in Cambridge Holding Ltd.,the controlling shareholder of Cambridge Cable Ltd. of the U. K. (6/1992)C. Pohang Iron 6 Steel Co.,Ltd. (Korea) .In connection with its ratings with Standard & Poor’s and Moody’s investor Services. The company obtained the highest rating of any steel company in the world. (II/1991)D. Goldstar Co.,Ltd. (Korea)In its investment in,and technology agreements with,Zenith Electronics of the U. S. -the first transaction of this type in Korea. (2/1991 )E. Concord Venture Capital Co., Ltd.(Taiwan)’-Structured,marketed to investors and made a principal investment in the Fund with total equity of NT $ 940 million(US $ 40 million) to invest in Taiwanese high-technology venture capital opportunities. (I/1991) 参考答案1. A2. C3. B4. E5. D6. B7. DPART TWOQuestions 8-12. Read this advertisement of a Canadian computer incorporation.. Choose the best sentence from the list A-I on page 5 to fill each of the blanks.. For each blank (8-12)mark one letter(A -I) on your Answer Sheet.. Do not mark any letter twice.. One answer has been given as an example.AST’S BRAVO FAMILYOur new and improved Bravo series of personal computers is designed to do calculations in a new way.For example, the new Bravo MT has the same features of Intel’s very fast Pentium 60MHz microprocessor. It’s all the power you need to run an entire workgroup or the latest graphics-intensive programs, and processes even the most complicated mathematical calculations five times faster than theDX2/66. ……8……It’s perfect for the power user who demands high performance at an attractive price point.Also new from AST is our latest generation of Bravo LC desktops, a value line of energy efficient 486 personal computers. Our entire Bravo LC family,while still affordable, has new muscle——Intel 486 microprocessors up to 100 MHz and a VESA Local Bus slot. Today, it’s fast, tomorrow it could be even faster, if you choose to raise it to Intel’s Pentium Over Drive processor. How about more performance in less space? The Bravo LP is a low profile 486, loaded with award-winning engineering. ……9 ……And the graphics RAM can be enlarged to ZMB for 64-bit processing.Our new Bravo NB notebook computers, recently named the number one of the 20 world’s top notebook computers,are some of our best examples of the Bravo family. ……10 …… It is particularly ideal for small businesses,home offices,and mobile users.With Bravo, there’s something for everyone. Including high value, performance, and the most responsive around the-clock phone support anywhere. …… 11 ……By the way,our 486 Bravos are all approved by the Environmental Protection Agency …… 12…… For an AST reseller near you,please call 800 876- 4 AST.Example: CA. Would you expect anything from the world’s fifth largest (and growing )personal computer company?B. In addition,you’ll find .yourself in the enjoyment of free maintenance and transportation.C. If you want speed, power, expandability, and dazzling graphics performance at a very affordable price, you’ll find it in our Bravo personal computers.D. The MT also comes with two AL-slots for graphic upgrades and installed windows-based software solutions.E. So, you’ll save energy, money,and perhaps a few trees.F. For instance, innovative security features help you keep your most confidential work to yourself.G. As a result, you need a certificate issued by the Environment Protection Agency if you buy a personal computer.H. The Bravo NB4/33 is even thinner, lighter,faster, and more affordable- using very little power with a longer battery life.I. Finally, the DX2/66 is inferior to our Bravo MT in speed, function and graphics performance.参考答案8. D 9. F 10. H 11. A 12. EPART FOURQuestions 21 -35. Read this advertisement.. Choose the best word to fill each gap.. For each question (21 35) mark one letter (A, B,C,D)on your Answer Sheet.. One answer has been given as an example.Too much to read! It’s impossible to find time to read today’s top business books-and thousands are published each year. Yet not keeping up with those books could be a serious-and expensive mistake. Often the ideas and insights they . . . . . . example. . . . . are available nowhere else. But how can you even. . . . . .21. . . . . . which titles are worthwhile-let alone find time to read them?Fortunately, there’s a . . . …….22. ……. . . : Soundview Executive Book Summaries. It really. . . . . . 23……. . . . In fact, it’s . . . . . . 24. . . . . . to work. It is ingenious and essential. Every month, you . . . . . . 25. . . . . two or three quick reading, time saving . . . . . .26. . . …… . of the best new business books. Each contains all the key points in the . . . . . . 27. . . . . . book. The big difference,instead of 200 to 500 pages,the summary is only &pages. Instead of . . . . . . 28. . . . . . five,ten or more hours to read,it takes just 15 minutes.Of the thousands of business books . . . . . . 29. . . . . .annually, only a . . . . . . 30. . . . . .are really worth reading. To save your time, our Editorial Board goes over them all . . . . . . 31. . . . . .90%. Our standards are . . . . . . 32. . . . . .,and the criteria rigorous.When a book meets all our tests, we prepare a Summary, instead of a review or a digest. You get a skillful distillation that preserves the content ad spirit of the . . . . . . 33. . . . . .books. The titles cover every. . . . . .34. . . . . .of concern to business people today. There’s . . . . . .35. . . . . .else like Soundview Executive Book Summaries.21 . A. see B. know C. ask D. answer22. A. answer B. solution C. question D. problem23. A. works B. costs C. sells D. buys24. A. guarded B. granted C. guided D. guaranteed25. A. pay B. send C. receive D. buy26. A. titles B. summaries C. names D. prices27. A. original B. first C. same D. another28. A. spending B. costing C. taking D. sitting29. A. publicized B. polished C. published D. popularized30. A. dozen B. little C. handful D. couple31. A. choosing B. eliminating C. writing D. publishing32. A. high B. low C. expensive D. cheap33. A. entire B. tired C. entering D. old34. A. word B. subject C. sentence D. idea35. A. something B. anything C. all D. nothing正确答案是:21. B 22. B 23.A 24. D 25. C 26.B 27.A 28. C 29.C30. C 31. B 32.A 33. A 34. B 35.DPART FIVESection AQuestions 36-40. Read this text about a Japanese company.. In most of the lines (36-40) there is one extra word which does not fit in. One or two line, however, are correct.. If the line is correct,put a tick (√)in the space on your Answer Sheet.. If there is an extra word in the line, write that word in the space on your Answer Sheet.Example :For short distance, it uses its own’ self airplanes. Forinternational ......self......flights it calls on leading airlines including the JapaneseAirlines. ...... ...... √...... . ......LUFTHANSE, WELCOME ON ABOARDIt’s only normal that a service-oriented company should look to other36. service companies as partners. The reputation for excellence of every each37. of DHL’s partners strongly motivated its choice. To make that sure that38. everyone made the right choice,they agreed to give their final answer39. after a two-year old trial period. Faster service,better airport40. facilities; the benefits to the customers are clear. They will also grow upin the near future,allowing customers to choose from so many services.section BQuestions 41-45. A student has translated a piece of news in a Chinese newspaper back into English and asked you to check it.. In each line there is one wrong word.. For each numbered line (41-45) write the correct word in the space on your Answer Sheet.Example:They have selled their products in 20countries. ...... ......sold ...... ......British farmers are troubled by straw. They produce more than41. ten millions tons every year as a byproduct of farming and42. their animals need only four million tons for bedding and fooding.43. Since European air-pollution laws forbid people to burnt straw,44. the extra straw is plowed under or leave to rot. Scientists have45. now found a way to put the straw to good using by changing a neat-loving bacterium in the straw.正确答案是:Section A36. every是多余,应删掉.37. that是多余,应删掉.38. 没有多余的词.39. 没有多余的词.40. up是多余,应删掉.Section B41. millions应改为million42. fooding应改为food43. burnt应改为burn44. leaving应改为left45. using 应改为useWRITINGPART ONEQuestion 46You are going to spend holidays in Hawaii in June. Suddenly you received a letter from an important customer,Mr. Elton Deland,who will arrive on 25th June and discuss the claim. You have to delay the trip till July.Write a short message to Ms. Anne Folster, your secretary.. Explain Why you postpone your trip.. Mention the date when Mr. Elton Deland will arrive.. Ask her to arrange your meeting.. Write 30-40words on your Answer Sheet.参考答案：PART ONEQuestion 46(Sample for reference)To : Ms. Anne Folster, I have to delay my trip to Hawaii till July,as Mr. Flton Deland will arrive in London on 25th June and discuss the claim face to face. Please arrange our meeting on 26th June.PART TWOQuestion 47You work for General,a company which produces cars. You` are in charge of Product Development. Reed the following chart which shows the results of a survey between your company and Quaker, your main competitor. The chart does not tell the exact numbers but the exact ratings. A refers to Gener41 company,while B refers to Quaker company.. Use the information in the chart to write a short report (about 100- 120 words) analyzing the reason why Quaker over benefits recently to increase your company’s competitiveness.. Write on your Answer Sheet.A : General companyB :Quaker company正确答案是:PART TWOQuestion 47(Sample for reference )After careful survey, we can see clearly from the chart that our cars have more models and colours than those of Quaker Company, our main competitor with higher quality. However, Quaker Company’s income increases more quickly. What is the reason? First, Quaker Company spends much more money in advertising.I suggest we advertise on BTV, the most popular broadcasting station nowadays. Secondly, we should enlarge the scope of our after-sales service. We can open more service stations in many medium-sized cities. Thirdly,if we have more money, We can hire more salesmen to sell cars directly to the customes, especially, more salesmen in medium-sized cities.。

2010年下半年商务英语中级预测试题及答案

2010年下半年商务英语中级预测试题及答案一.READINGPART ONEQuestions 1-7. Read these sentences and the three company plans below.. Which company does each sentence describe?. For each sentence mark one letter(A ,B or C)on your Answer Sheet.ExampleTo combine its operations in different parts of the world will save a lot of money for the company.Answer: B1. The company has businesses in four continents of the world.2. The company has appointed a new manager in charge of medicines.3. New automobiles will be developed in its program centers.4. A reform is being carried out in its organizations.5. Goods for hair protection makes a lot of money for the company.6. It tries to be more ready to meet the needs of the customers.7. The company is made up of fourteen subcompanies all over the world.A . FORDTo save up to $ 3 billion a year, Ford is merging its manufacturing, sales, and product development operations in North America and Europe-and eventually in Lation America and Asia. And in a move toward a more horizontal organization the company is setting up five program centers with worldwide responsibility in develop new cars and trucks.B. IBMBig Blue is reorganizing its marketing and sales operations into 14 worldwide industry groups ,such as banking ,retail ,and insurance. In moving away from an organization based on geography, IBM hopes to eliminate turf wars and make itself more ressponsive to customers.C. BMSBristol-Meyers Squibb is revamping its consumer business by appointing a new chief responsible for its worldwide consumer medicines business such as Bufferin and Excedrin. The 11, 400 million U. S. dollars drug company also has formed a new unit with worldwideresponsibility for its Clairol and other hair-care products.PART TWOQuestions 8-12. Read this proposal about the CPT Word Processor.. Choose the best sentence from the list A-I to fill each of the blanks.. For each blank ( 8 -12) mark one letter(A -I)on your Answer Sheet.. De not mark any letter twice.. One answer has been given as an example.15 June 1993Ms. Martha WestonWord Processing SupervisorABC CompanyPost Office Box 107228 King's Street LondonDear Ms. Weston.Performance of the Cpt EquipmentI'm Pleased to tell you about our experience with the CPT Word Processor as you requested recently... ...example ... .. I assume you have looked at several machines and have narrowed down your choices. Here are my observations.An approach to adopting word processorsEighteen months ago we adopted CPT equipment on limited scale with the idea in mind that we could gradually get rid of electric typewriters as we became familiar with the word processor. ...... 8 ......The stations are actually in pairs so each pair can share a common printer......9......We use the equipment as dedicated word processors, although we do have the ability to link up with our computer installation.The step-at-a-time development of our word-processing center has, we think, saved us money and training time. ......10......PerformanceIn terms of performance , the CPT equipment is excellent. ... ...11.. ...Moreover our service contract and warranty have covered all maintenance costs.We have software packages that check spelling and signal when a mistake occure. ......12 ing both printers , we recently prepared 1200 individually typed form letter mailings a under four hours. We have no complaint about our preparation of executive reports.Example: IA So it works very well and has so many different functions.B Also it has reduced the confusion that exists about buying software packages .C The train stops at each station for only fifteen minutes.D We began with two work stations and now have four.E Our routine letters are prepared from disc-stored masters.F The Rotary W printer with a speed of 45 characters a second can easily handle two input stations.G In contrast ,its size and weight are ideal for carrying.H We have not yet experienced mechanical problems so far.I We are pleased with its performance and multi-functions.PART THREEQuestions 13-20. Read this text about the problem of Barclays Bank.The New LookWhen Sir John Quinton, then chairman of Barclays Bank, was given his marching orders last April, Britain's biggest bank thought it had found the scapegoat for its sudden fall from grace and profits ,Andrew Buxton, the bank's managing director and an offspring of its founding families ,was a pointed chairman and chief executive ,with effect from January 1st of next year. It seemed a glorious victory for good business management. Is the problem solve do Certainly not.1. No sooner had Mr. Buxton been appointed chairman and chief executive than bigshareholders and quite a few board members began quietly to question his ability to do both jobs at once. Now ,weeks before he is due to move up ,the questions are louder. Many wishthe bank had seized the opportunity Lasy April to separate the two top posts. And privately. Some wonder whether Mr. Buxton is the right man for either one. What started as a thoroughly British Whispering Campaign has assumed much bigger dimensions..2. Mr. Buxton has suffered it all ,but in truth he has no way out. After weeks of talking to shareholders and discussing with his non-executive directors ,he has accepted that Barclays will separate the top jobs sometimes in the future. How7 He says that there has been no formal discussion of it in the boardroom.3. Formally or informally, it has been agreed that Mr. Buxton will not be moved from his chairmanship, and that Barclays must find a strong chief executive. Opinions differ as to whether this person should be chosen from inside or outside the bank. Several board members believe that there is no ideal candidate inside Barclays.4. Neither shareholders nor non-executive directors want to wait long. If the right candidate can be found, the bank could combine the announcement of a new appointment with its annual results at the end of March. Mr Buxton stressed the importance of getting this next step right, particularly since any appointment will mean overturning a management reorganization that was announced only eight months ago.Questions 13-16. For questions 13- 16 ,choose the correct title for each paragraph from the box below.. For each paragraph(l-4) mark one letter (A-G) on your Answer Sheet.. De not mark any letter twice.13. Paragraph 1 . . . . . . . . . .14. Paragraph 2 . . . . . . . . . .l5. Paragraph 3 . . . . . . . . . .16. Paragraph 4 . . . . . . . . . .A Problems facing Mr. BuxtonB Proposals for candidates of the chief executiveC Lack of ideal candidate inside BarclaysD Buxton's agreement to give up one of his two top jobsE Doubts about Buxton's ability for two top jobsF Anxieties about choosing the right candidatesG Objections to Buxton's ideasQuestions 17-20. Using the information in the text ,complete each sentence 17- 20 ,with a phrase from the list below (A-G). For each sentence (17-20) mark one letter(A-G) on your Answer Sheet.. Do not mark any letter twice.17. Mr. Buxton is persuaded that the bank needs to. . . . . .18. if they can find the right candidate ,they could. . . . . .19. Mr..Buxton will retain his chairmanship ,and the bank must. . . . . .20. At the news of Mr. Buxton's appointment ,many people started to. . . . . .A combine the news of the appointment with its annual results.B believe no suitable candidates can be found in the bank.C question his ability to hold two leading positions.D find a very able chief executive.E mean overturning a management reorganization. .F differ as to the sources for the right candidate.G separate the two top jobs sometime later.PART FOURQuestions 21 -35. Read this text about an Italian car company.. Choose the best word to fi71 each gap.. For each question(21 -35) mark one letter (A ,B ,C or D) on your Answer Sheet.. One answer has been given as an example.Gianni Agnelli ,Chairman of Fiat , Italy's largest private industrial corporation ,is known in Italy as the lawyer ,because he trained in law at Turin University. ... ...example......he has never practiced , his training may soon be useful. On April 17th Mr. Agnelli admitted to a group of Italian industrialists in Venice ...... 21...... Fiat had been ...... 22 ...... in some corruptions in Italy. On April 21st, Fiat's lawyers and Cesare Romiti , its managing director , met Milan magistrates to ...... 23 ...... the firm's involvement in bribery to win business from state-owned companies.Fiat is not the ...... 24 ...... Italian company caught up in Italy's increasing Political corruption scandal. According to the latest figure ,some 200 businessmen and politicians were sitting in prison ... ... 25 ... ... a result of judicial inquiries into kickbacks paid to politicians by firms. Hundreds more are still ... ... influence of Fiat, ......27...... sales are equal to 4/00 of Italy's home product ,the scandal at the company has ... . .. 28 ... ...the industrial establishment.Though neither Mr. Agnelli ....,. 29 ...... Mr. Romiti has been ...... 30...... of wrongdoing, several other senior Fiat managers have allegedly been involved in paying kickbacks to win state-owned contracts. ...... 31 ...... arrested include Francesco Mattiol , Fiat's finance director , and Antonio Moscon , the ... ... 32 ... ... head of its Toro insurance branch. ... ... 33... ...men have been ... ...34... ... about their previous roles on the board of Cogefar-Impresit, Fiat's construction subsidiary. Last May, Enzo Papi admitted paying a 1.5 million-dollar bribe for a contract , . .. ...35 ... ... to Milan's underground.ExampleA ThoughB ThatC BecauseD WhatAnswer D21. A what B that C when D if22. A involved B connected C related D done23. A talk B say C speak D discuss24. A one B single C worst D only25. A as B for C with D after26. A in B under C at D on27. A whoB which C whose D its28. A rocked B ruined C damaged D destroyed29. A or B also C and D nor30. A accused B charged C criticized D blamed31. A Who B Those C He D That32. A old B former C late D last33.A Either B All C Every D Both34. A solved B answered C questioned D replied35. A contracted B related C connected D communicatedPART FIVESection AQuestions 36-40.Read this text.In most of lines(36-40) there is one extra word which does not fit in. One or two lines, however, are correct..If the line is correct, put a tick(√)in the space on your Answer Sheet..If there is an extra word in the line, write that word in the space on your Answer Sheet.Example:Most of the world's business in marine insurance is centred ....√....in London though whatever there one other important markets ....whatever....REQUIREMENTS FOR RESEARCH ASSOCIATEPh.d. or equivalent in economics. In addition to the degree, applicants36. beyond entry level must have to have post Ph.D. experience that37. demonstrates strong applied economics background and analytical38. skill for solving problems solutions; research competence in the area of39. resources, microeconomic development. Applicants must be able articulate.40. have strong writing abilities, have ability to communicate well and that work successfully in a multinational research setting.Section BQuestions 41-45. A Swiss student has written a piece of description of a new watch.. In each line there is one wrong word.. For each numbered line(41-45 ) write the correct word in the space on your Answer Sheet.Example :Your watch will be a masterpiece ,reflected your value. . . . reflecting. . . . .For more than a century any a half, Patek Phillippe has been known41. as the finest watch in the world. The reason is simple that this42. Watch is made differently. It is made by using technologies that43. other have lost or forgotten. If a particularly patek phillippe44. movement needs four years of continuous work to bring to perfect,45. we will teke four years The result will be a watch that is unlikely any otherwatches you have ever seen.二.WRITINGPART ONEQuestion 46Mr. Lee is going to buy a large amount of electronic components from your company. He also shows an interest in your company's PCX phone machine, which is in the charge of Mr. Angus Beard, your colleague. Mr. Lee would like to bring 10 samples and some brochures back home to make a trial sale.. Write a short note to Mr. Angus Beard ,one of your colleagues.. Tell him the fact that Mr. Lee is interested in PCX phone.. Mention the number he wants to have.. suggest their direct contact.. Write 30-40 words on your Answer Sheet.PART TWOQuestion 47You are a clerk in Lucky Tourism Company. You are responsible for arranging travelling lines. One day ,you received the data as follows :Read the following table which shows the changes in the way people spend their holidays. The table divides the tourism business into four parts ,telling the different percentages in 1980 and in 1990 ,from which you will notice the trend of current tourism business.. Use the information in the table to write a short report (about 100-120 words) emphasizing changes of the main business for your company.. Write on your Answer Sheet.WHERE PEOPLE SPEND THEIR HOLIDAYS1980 1990Travelling abroad 12% 23%Going to seaside 38% 32%Camping 9% 35%Staying at home 41% 10%Total 100% 100%三.LISTENINGPART ONEQuestions 1-12. You will hear three telephone conversations.. Write down one word or number in the numbered spaces on the forms below.Message One ,questions 1-4Order Ticket9:30 a. m. 20th June D. GoldenInformation of Customer :Name : Mary Thomson from INA IndustriesAddress : . . . (1). . . Rose StreetContact No. : . . . (2). . .Information of Computers :Type : 486 models. . . (3). . . cache on hard driveQuantity : . . . . (4) . . . . .Delivery Date : Friday morning 23rd JuneMessage Two , questions 5- 8Reservation CardTo : Dr. Goodman From : LindaDate : 18th April Time : 2 : 30 p. m.Information of patientsName : David. . . . . . (5 ) . . . . . .Symptom : something wrong with the. . . . . . (6). . . . .Date of meeting : 20th , . . .. . . (7). . . .. .Time for meeting : . . . . . (8) . . . . . . -Message Three. Questions 9-12Bicycle Renting RegistrationDate : 7th JulyTime: 12 : 30Bicycle Type : . . . . . (9 ). . . . . . bikesNo. of Bicycles : 2Period of Hiring : . . . . (10) . . . . . . daysHirer's Name :` . . . . (11) . . . . . .Contact No : 0708112-ex. Room. . . . . . (12) . . . . PART TWOQuestions 13-22Section OneQuestions 13-17. You will hear five short pieces.. For each piece decide who is talking.. Write one letter(A-H)next to the number of the piece.. You will hear the five pieces twice.13. . . . . . . . . . . . . . . . . .14. . . . . . . . . . . . . . . . . .15. . . . . . . . . . . . . . . . . .16. . . . . . . . . . . . . . . . . .17. . . . . . . . . . . . . . . . . .A a dentistB a customerC a policemanD a mechanicE a salesmanF a plumberG a doctorH a managerSection TwoQuestions 18-22. You will hear another five short pieces.. For each piece decide where the speaker is.. Write one letter(A-H)next to the number of the piece.. You will hear the five pieces twice.18. . . . . . . . . . . . . . . . . .19. . . . . . . . . . . . . . . . . .20. . . . . . . . . . .. . . . . . . .21 . . . . . . . . . . . . . . . . . .22. . . . . . . . . . . . . . . . . .PlacesA at the dentist'sB at the drugstoreC at the grocery storeD at the oil stationE at the parking lotF at the restaurantG at the pubH at the supermarketPART THREEQuestions 23-30. You will hear the conversation between a sociologist and a retailer. They talk about what is going to influence the life style and how the life style will affect the purchasing process.. You have to complete the sentences (23- 30) by choosing the correct ending.. Mark one letter(A ,B or C).23. AIO refers toA actions, involvement and options.B activities, interests and opinions.C advertising ,impact and opportunities.24. Another name for AIO measurement isA psychographics .B demographics .C statistics .25. According to the author ,the most important social factor in purchasing process isA reference groups.B social classes.C culture.26. If you are running an upper level fur store ,you'd better attract your customers byA lowering prices.B mass advertising.C improving the product packaging.27. Sometimes, the reference groups have the most impact on the purchasing process ,soa retailer must pay much attention to the reference groups composed byA family members.B suburbanites .C city dwellers28. For the customer with much self-confidence ,the purchasing process isA endless.B long.C short.29. When the consumer thinks of alternatives and makes a final decision, the most important individual factor will beA personalities.B motives. .C performance.30. One of the individual dimensions of lifestyle mentioned by the socialgyist isA performance.B interests.C class consciousness.一. 阅读部分PART ONE1. A2. C3. A4.B5. C6. B7. BPART TWO8. D 9. F 10. B 11. H 12. EPART THREE13. E 14. D 15. B 16. F 17. G 18. A 19. D 20. CPART FOUR21. B 22. A 23.D 24. D 25. A 26.B 27.C 28. A 29.D30. A 31. B 32.B 33. D 34. C 35.BPART FIVESection A36. must是多余,应删掉.37. 没有多余的词.38. solutions是多余,应删掉.39. able是多余,应删掉.40. that是多余,应删掉.Section B41. simple后面加冒号,去掉that42. technology应改为techniques43. particularly应改为particular44. perfect应改为perfection45. unlikely 应改为unlike二.写作部分PART ONEQuestion 46(Sample for reference)Dear Mr Beard,Mr. Lee ,one of my old clients ,has interest in our PCX phone machine. He would like to bring 10 samples and some brochures back home to make a trial sale. You may contact him directly on Tel 3108881.PART TWOQuestion 47(Sample for reference) .Nowadays, less people like to spend their holidays at home. More people go camping outside or even travel abroad. The changes are caused mainly by three factors. First ,people become more open. Instead of staying at home, they visit foreign countries to know the different races. Secondly ,in the 1990s , house wives are more free from the heavy housework with more and more household utensils. Families are very happy to spend holidays outside with mothers or wives. Thirdly, travelling abroad can also mean enjoying comfortable weather in another country. Therefore less people go to crowded seaside ,they turn to other ways.三. 听力部分1. NO 212. 721881553. 256KB4. 35. Parker6. heart7. April 8. 9:30am 9. motorized10. 2 11 . Green . 12. 120313. B 14. A 15. D16. G 17. E 18. D19. B 20. C 21. F22. H 23. B 24. A25. C 26. B . 27. A28. C 29. B 30. ABusiness English Certificate 2Simulated TestTape scriptPart OneQuestions 1 to 12Message OneQuestions l to 4M1 : Hello !F1 : May I speak to Mr. Golden ,please?M1 : This is he.F1 : Good morning, Mr. Golden. This is Mary Thomson from INA Industries. Our company is going to buy 3 486 model computers.M1 : 256K on hard drive models or 256k optional on base models?F1 : Have you got any suggestions?M1 : The kind of 256K on hard drive models are suitable for general use. And the 256Koptional on base models is available upon request. It's a bit more expensive.F1 : I think I will buy the former, 256K hard drive model.M1 : Ok! When do you want them? We have this computer in stock.F1 : That's fine. I hope the computers will arrive on Friday morning.M1 : Friday morning. Where is your company located?F1 : NO. 21 Rose Street ,near the Fashion Store.M1 : And your telephone number is. . . . . . ?F1 : 72188155. Thank you.M1 : Thank you for your business.Message TwoQuestions 5 to 8.F1 : Hello. Springfield Health Centre. Can I help you?M1 : Yes. I'd like to speak to Dr. Good man's receptionist ,please.F1 : Yes .M1 : This is David Parker. I have been having some chest pains recently.F1 : Well ,Mr. Parker. What can I do for you?M1 : I would like to make an appointment to see the doctor.F1 : Yes. Would Thursday morning suit you?M1 : Thursday is the 20th of April. Ok. At what time?F1 : Is 9 : 30 ok for you?M1 : Yes , that's fine.F1 : What's your name again please?M1 : David Parker. D-A-V-I-D , P-A-R-K-E-R.F1 : Thank you. Dr. Goodman will see you at 9:30 on Thursday.Message ThreeQuestions 9 to 12.F1 : Good morning ,this is Burt's Bicycle Rental.M1 : Good morning ,miss. A friend of mine suggested I call you to hire some bikes.F1 : Oh ,yes. A lot of people do this these days.M1 : Yes ,we're just on holiday here for a few days and they said it would be a good ideato see the island on bicycle.F1: Well it certainly is. And most people rent a motor bike because you can get around faster and even go to the beach if you like.M1 : If I wanted to hire 2 motor bikes tomorrow morning for 2 days ,would there be any problem?F1 : No problem at all. May I know your name?M1 : It's Green , G-R-E-E-N.F1 : And your telephone number?M1 : I'm at the Holiday Sun Hotel. My number is 0708112. I'm in Room 1203. By the way ,is your bike rentalshop at No. 100 Teckman Street?F1 : That's right.M1 : OK ,then , I'll see you tomorrow morning. Thanks a lot.F1 : I'll see you then.Part TwoQuestions 13 to 22.Section OneQuestions 13 to 17.Question ThirteenI'm interested in seeing the new mid-sized car you've been advertizing. I'm sorry I forgot the name ,but I have seen it as a friend of mine has bought one. It's a racing car and it's very light ,I remember. I want it in black.Question FourteenNow ,let's look at the loose filling. Oh ! I'm surprised it didn't fall out ,because there's a great deal of decay around it. There's also a slight cavity in another tooth. It may take considerable drilling.Question FifteenI don't know what I'm going to find in the car. I promise that I'll check it thoroughly. For example if your condenser becomes worn out ,I'll call you and recommend that you let me put in a new one. I won't do this before we've talked about it.Question SixteenPlease take off your coat and roll up your sleeve. I want to take your blood pressure. Yes ,your pressure is a little bit high. There is nothing to be alarmed about it. But you'd better get rid of those junk foods and do more exercise.Question SeventeenI represent a new but growing firm in this area. We sell all kinds of stationary supplies : various kinds of pens ,pencils desk sets ,file holders and whatever you mention. Here are. samples of our new products. We guarantee prompt delivery and the best products.Section TwoQuestions 18 to 22Question EighteenYour car has been sluggish since it's been too long since your last tune-up. So your car doesn't really need the higher octane. You should still use regular unleaded. It won't pay to get the more expensive kind.Question NineteenI think I'm catching a bad cold today. I have a headache. I've got a sore throat. I even cough some of the time and ache all over. Do you have a cold capsule and some cough syrup? I hope I can go to work tomorrow after taking all these. Could you recommend something ?Question TwentyThese green and hard bananas aren't ripe enough to eat. These are overripe; they're soft with brown spots. The overripe ones are firm and just right for eating. If you want to cook with bananas ,the overripes are fine.Question Twenty-oneWelcome to our chain store. We specialize in hamburgers and chicken. And we're having an introductory special. You can get free French fries with every sandwich order. Here is the coupon.Part Three.Questions 23 to 30.Retailer: A person's life style has a significant effect on the purcharsing process. So how do I determine and understand the life style of my target market?Sociologist : The consumer's activities , interests ,and opinions or AIO can be used to analyze life styles and their impact on purchase behavior. Activities, interests, and opinions are especially useful when they can be related to demographic data. Grouping people according to these three criteria will reveal substantial differences in product usage ,time spent shopping, enjoyment of shopping experience, location and hours of the store, and so on. A typical consumer AIO survey would include questions on membership , hobbies, travel, shopping, work, and entertainment activities , involvement in the home , the family, and community interests and feelings about economics, politics, and advertising. The use of the AIO measurement has also been called psychographics ;it is in the early stages of development.Retailer :So the AIO survey of consumers is not enough. What else should I pay attention to?Sociologist: Culture, social class, reference groups and class consciousness are social dimensions of life style that have an impact on purchasing behavior. A person's culture affects the importance of family ,religion ,education and other concerts. North Americans act differently than South Americans or Europeans because of their cultural heritage. For example, in the United States, purchasing decisions are more decentralized; religion has a declining impact on behavior. From a retailing perspective, the norms or standards of behavior that are influenced by culture are most important. Culture has an impact on all aspects of the purchasing process.Retailer : How does social classes influence a person's purchasing behavior?Sociologist :Lower-class consumers have limited information sources and seek local ,friendlyretailers. Middle class consumers utilize media information and extensive search. They are willing to shop out of their neighborhoods. Upper-class consumers use media information and shop at prestige stores. For products or services that are conspicuous ,reference groups have an important role in the purchasing process. Those reference groups that are face-to-face have the most impact on the purchasing process. The different types and uses of reference groups need to be understood , As an example ,one's neighbours are a membership reference group. However ,a retailer must distinguish between the use of neighbours as a reference group by suburbanites and the use by city dwellers. The suburbanite will follow his or her neighbours and know them much better. City dwellers are more independent and know little about their neighbours.Retailer :Don't you think motives are very important in purchasing behavior?Sociologis: Yes. Personality , motives , and performance are individual dimensions of life style that have an impact on purchasing behavior. A consumer's personality traits affect the purchase process. For an impatient person, the process is short. For someone with little selfconfidence, the process is long. Post purchase satisfaction is very important to a statusseeker. Consumers have different motives (reasons) when they buy products. Motives are critical when the consumer ranks alternatives and makes a final decision. Motives do change in different situations. A person's performance in various roles determines his or her social acceptance and influences the purchasing process.Retailer ,Thank you very much. I think I've learned about the importance of life style.。

2010年商务英语BEC中级口试指导 (2)

2010年商务英语BEC中级口试指导[导读] 在2010年BEC中级考试即将来临之际，考生应当如何准备复习应考？把握重点才能拿到高分，所及在这里巧顾网为广大学友提供2010年商务英语BEC中级口试指导，希望大家喜欢。

语言服务搜索：搜索快速搜索：商务英语BEC 英语培训BEC中级口试主要考查考生在商务交往过程中运用英文的能力。

商务交往主要指：1．建立和保持商务联络；2．谈论工作；3．制定计划与安排工作。

测试内容1．建立和保持商务联络1)向人表示问候和对问候的回答；2)自我介绍；3)询问对方或介绍自己的身份特征；4)表达自己喜欢什么、不喜欢什么；5)发出邀请、接受或拒绝邀请；6)表示感谢和欣赏；7)给别人提供方便、接受或拒绝帮助。

2．谈论工作1)询问和描述工作任务；2)询问和介绍公司情况；3)询问和简要介绍产品；4)比较不同的产品及价格；5)询问和提出自己的观点；6)表示同意或反对；7)提出、接受或拒绝建议；8)表达需要和要求。

3．制定计划和安排工作1）商务会议：安排会议日程、安排会议议程；2）商务旅行：预定饭店房间、到饭店住宿和结账、点菜、进行旅行咨询、预定机票、乘火车旅行、根据指南行路。

Speaking Test1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensure inter-departmental co-operation on new projects6. Purchasing: how to evaluate and select new products7. Personnel Management: the importance to a company of having well motivated staff8. Strategic Planning: how to decide whether to purchase or rent company premises9. Sales: how to ensure that price levels for new products are set appropriately10. Communication Skills: the importance of foreign language training for selected employees11. Advertising: how to select a suitable agency to handle a company＇s advertising12. Finance: how to decide whether to float a company on the stock-market13. Marketing: the importance to a company of offering its products on the world-wide web14. Staff Training: how to evaluate the effectiveness of company training programmes15. Company Growth: how to decide when it is the right time for a business to expand16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information19. Sales: the importance of brand image in ensuring that products or services sell well20. Technology: the importance to a company of keeping up-to-date with internet developments21. Quality Control: how to ensure that a company consistently maintains quality control standards22. Product Promotion: how to make effective use of the media when promoting a new product or service23. Product Management: the importance of teamwork for the effective management of projects24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany25. Technology: the importance of computer skills for the workplace of the future26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications27. Staff Development: how to administer a staff budget effectively28. Market Research: the importance of finding out about customers＇habits and attitudes29. Financial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company31. Communication skills: the importance of understanding cultural differences when working in an international environment32. Personnel Management: the importance of providing employees with clear job descriptions33. Company Growth: how to ensure that company growth proceeds at the optimum rate34. Time Management: how to manage a heavy workload effectively35. Health and Safety: the importance to a company of having a Health and Safety policy36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performanceSamplesCustomer Relations: how to maintain customer interest in a company＇s productsAs is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.How to fill a key vacancyIn order to fill a key vacancy, a company will usually follow the same standard procedure.It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company＇s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.Background InformationCareer Planning: how to assess the career opportunities provided by different types of companiesCareer Planning:Even after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your careerIt is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don＇t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programme of staff training within a companyStaff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed.Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.Marketing: the importance of packaging products appropriatelyIn recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller＇s last chance to influence buyers. It becomes a "five-second commercial." The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.Market Research: the importance of doing market research before launching a new productSales: How to sell a product effectively in international marketsProduct Promotion: the importance of selecting appropriate members of staff to attend exhibitionsCommunication: the importance in business of maintaining contact with clientsPublic Relations: the importance of adequate supervision and training of staff who deal with the publicManagement: How to run a meeting successfullyTransport Management: the importance to a business of an efficient public transport systemAny distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. Thisassessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute products are truck, rail, air, water, pipeline.Transport Management: the importance of using environmentally friendly means of transport whenever possibleHealth & SafetyEmployee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars.Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factories where some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries.Life Skills: the importance of being able to cope with stress in a jobTechnology: the importance of training staff in how to use new technology when introducing it into the workplaceSpeaking Test Part IIISample DialoguesTime Management[Definition: the manner by which managers allocate their time when managing tasks]SampleZhang: Hi, Ms Wang, you know, our company is sort of out of control these days. Don＇t you think so?Wang: Yeah. Everything seems to be in disorder here in our company. And that obviously has a lot to do with poor time management.Zhang: You mean poor time management has caused all these problems. Why?Wang: When time is not well planned within a company, they usually do not allocate blocks of time to specified tasks. They do not have a definite idea of when they should complete a certain task. And …Zhang: And I think they often neglect the ordering of priorities. I mean certain tasks need our prior attention. But in our company every task is treated on an equal basis, even if it is a very urgent task.Wang: That＇s the point. So time should be planned according to the importance of the tasks we need to deal with.Zhang: So what do you think we can do so that time is managed effectively here in our company? Wang: You mean what procedures we can adopt?Zhang: Sure. That＇s what our boss is asking us to do. Right?Wang: Right. I think we＇ve got a lot to do. First, we should make all the staff members realize how important effective time management is to our company.Zhang: Yes, I think we can give them instruction in time management, especially those in supervisory positions.Wang: Right, perhaps we can run a few training programs for them. If need, we may invite some experts from outside to help us.Zhang: Another thing we can do is to make all the managers, or even every staff member, come up with a job description of their own. In this way, they can be pretty sure about what they are responsible for and what they are not.Wang: Yes, that＇s a good idea. And I think, the top managers of our company should come up with a set of rules as to what kind of jobs should be given priority to. In this way, we can make sure that important tasks are dealt with first.Zhang: Good idea. So to sum up, our company should run a few training programs, and every staff member should write a job description of their own.Wang: And rules should be made as to what kind of job should be given priority to.Responding to CompetitionZhang: You know our sales have fallen a lot during the past quarter.Wang: Yes, one of our competitors is charging a lot less than us.Zhang: I know. It is a new company in this line of business. We really need to do something about it.Wang: What do you think we can do?Zhang: I think we can launch an advertising campaign to promote our product.Wang: Yes, it＇s a good idea. But that will surely add to our cost and therefore push up our price. Zhang: I know what you mean. Price is a major consideration when a customer decides on a purchase. But there are certainly many other considerations on their part, for example, quality and after-sales service.Wang: That makes sense. Ours is a high quality product and our after-sales service is good enough, I think. That＇s why we are charging a higher price than our competitors. So we should emphasize our quality and after-sales service in our ad so that...Zhang: So that people will know the high quality of our product and after-sales service and more people will buy our products.Wang: But I am still worried about the price. You know customers always like low prices. Zhang: Yes, indeed. In fact, we can cut down a bit on our price. You know when sales increase after our advertising, we are likely to increase our profit even if we cut down our price a little bit. Wang: Yes, a low price high volume strategy.Zhang: That＇s it. We may even consider some other incentives, such as a coupon to go with our newspaper ad, and …Wang: And I think we can offer free delivery for our customers.。

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