商务英语阅读教程答案U
商务英语Unit2参考答案
商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and aremore willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC byD toC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toC byD inPart II Phrase Translation1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 高档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 广告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.广告宣传活动的目的是提高品牌知名度以便于消费者更加熟悉我们的咖啡产品。
商务英语课后题答案
商务英语课后题答案-CAL-FENGHAI.-(YICAI)-Company One1UNIT ONE Ⅰ. 1. 世界贸易组织 2.国际商会3. 联合国贸易和发展会议4. 世界银行5.国际货币基金组织6. 中华人民共和国商务部7. 中国国际贸易促进委员会8. 中华人民共和国海关总署9. 国家质量监督检验检疫总局Ⅱ.（F）（T）（T）（F）（F）Ⅱ. .（F）（F）（T）（F）（T）Ⅲ. ( 4 ) A. Gree air conditioner( 6 ) B. Dengcun Green Tea( 3 ) C. soy bean( 2 ) D. mineral ore ( 5 ) E. paintings( 7 ) F. construction equipment( 8 ) G. medicine( 1 ) H. T-shirt Ⅳ. 1．AC2009 is our newly developed product, it is of superior quality, fashionable design and reasonable price. 2. 500 metric tons is the biggest amount we can supply at present. 3. We have received the sample which you sent to us last Friday and we are satisfied with the sample quality. 4. If the quality of the first consignment is satisfactory，we will place a repeat order in large quantity. 5. The landed quantity instead of the shipping quantity shall govern.Ⅱ. 1.用铁桶装，每桶净重190公斤。
外研社2024新标准商务英语阅读教程1_教学课件Unit_1
the time when sth. is just starting to be developed Eg: Networking technology is still in its infancy, yet it has already reached the point where we can call it a new mass medium.
time off：调休 holiday：一般指法定假日,不用上学或上班的假期 days off：纯粹指不用上班，休息的日子或一段时间，例如周末 leave：可当假期，通常是自己申请的休假。
Half work, half vacation: Meet the “workcation”
clock off
concierge
sb. in a hotel whose job is to help guests by telling them about places to visit, restaurants to eat in, etc. Eg: One skill that will always be a top priority for a hotel concierge is the ability to deal with people , preferably in their own language.
perk ≈ fringe, benefit, perquisite
sth. that you get legally from your work in addition to your wages, such as goods, meals, or a car Eg: Perks offered by the firm include a car and free health insurance.
商务英语阅读教程3答案之令狐文艳创作
Text A令狐文艳II. Choose the best answer from the following.1.C2. B3. B4. D5. DIII. Translate the following into Chinese.1.经过数月在网上搜寻研究西北大学和仔细询问到访过西北大学的朋友、老师和咨询顾问，玛克辛最终希望自己能被西北大学录取。
2.对于像玛克辛一样正在申请秋季入学的学生来说，他们会沮丧地发现这一梦想难以实现。
考入一所知名院校的机会从未如此渺茫。
3.但是招生主管们已经开始担忧申请者数量缩减的问题，尤其是为数不多每年有能力支付4万美金费用的那部分申请者。
Text BII. Decidewhether the following statements are true or falseaccording to the text.1. T2. F3. F4. F5. FIII. Translate the following into Chinese1.20世纪80年代和90年代初期私立中学毕业生能够期望一生的收入比国立中学同时期毕业生多35％，他们发现这其中大约一半可以归因于他们所接受的教育，而非他们的背景。
2.研究人员也尽量精确地描述私立中学施展魔力的办法：凭借更优秀的考试成绩，而不是凭借关系网带来的各种机会或者质量更高的诸如礼仪或领导方法等软技巧的教学。
3.一位知情人士认为如下的操作不太可能：许多父母通过再抵押贷款来支付学费，但由于不稳定的房价和银行日益紧缩的信贷条件，这条路很快就走不通了。
Fast Reading Practice1. C2. A3. D4. D5. B。
商务英语阅读试题及答案
商务英语阅读试题及答案2016年商务英语阅读试题及答案Is the Tie a Necessity?Ties, or neckties, have been a symbol of politeness and elegance in Britain for centuries.But the casual Prime Minister Tony Blair has problems with them.Reports suggest that even the civil servants may stop wearing ties.So, are the famously formal British really going to abandon the neckties?st week, the UK's Cabinet Secretary Andrew Turnbull openly welcomed a tieless era.He hinted that civil servants would soon be tree of the costliest 12 inches of fabric that most men ever buy in their lives.In fact, Blair showed this attitude when he had his first guests to a cocktail party.Many of them were celebrities (知名人士) without ties, which would have been unimaginable even in the recent past.For some more conservative British, the tie is a must for proper appearance.Earlier, Labor leader Jim Callaghan said he would have died rather than have his children seen in public without a tie.For people like Callaghan, the tile was a sign of being complete, of showing respect.Men were supposed to wear a tie when going to church, to work in the office, to a party - almost every social occasion.But today, people have begun to accept a casual style even for formal occasions.The origin of the tie is tricky.It started as something called simply a "band".The term could mean anything around a man's neck.It appeared in finer ways in the 1630s.Frenchmen showed alove of this particular fashion statement.Their neckwear (颈饰)impressed Charles II, the king of England who was exiled(流放)to France at that time.When he returned to England in 1660, he brought this new fashion item along with him.It wasn't, however, until the late 18th century that fancy young men introduced a more colorful, flowing piece of cloth that eventually became known as the tie.Then, clubs military institutions and schools began to use colored and patterned ties to indicate the wearer's membership in the late 19th century.After that, the tie became a necessary item of clothing for British gentlemen.But now, even gentlemen are getting tired of ties.Anyway, the day feels a bit easier when you wake up without having to decide which tie suits you and your mood.1Who brought the Frenchmen's neckwear to Britain?A Tony Blair.B Charles ll.C Jim Callaghan.D Andrew Turnbull.2When did British gentlemen begin to wear ties regularly?A After the late 19th century.B In the 1630s.C In 1660.D In the late 18th century3The tie symbolizes all of the following exceptA respectB eleganceC politenessD democracy4Why does Blair sometimes show up in a formal eventwithout a tie?A Because he wants to make a show,B Because he wants to attract attention.C Because ties are costly.D Because he wants to live in a casual way.5Which of the following is NOT a social occasion?A Going to church.B Going to work in the office.C Staying at home.D Going to a party.【参考答案】: DABDA。
国际商务英语阅读教程(第四版)
Unit 1~2 Mercantilism重商主义Trade surplus 贸易顺差Quota and tariff配额和关税Zero-sum game零和博弈Positive-sum game常和博弈The theory of absolute advantage绝对优势理论The theory of comparative advantage 比较优势理论Factor endowments要素禀赋理论Product life cycle 产品生命周期Economies of scale 规模经济First mover advantage先占优势Barrier to entry进入(市场)壁垒Porter’s diamond theory波特的钻石理论National competitive advantage国家竞争优势The department of commerce 商务部Letter of credit信用证Draft /bill of exchange 汇票bill of lading B/L 提单Sight draft即期汇票Time draft 远期汇票Banker ‘s acceptance 银行承兑Trade acceptance商业承兑汇票Countertrade 对等贸易Barter 易货贸易Switch trading 转手贸易Offset 抵消Counter purchase 互购贸易Compensation trade 补偿贸易1.波特钻石理论的主要内容①Factor endowments ②Firm strategy, structure, and rivalry③ Demand conditions ④Relating and supporting industries2.对等贸易的主要类型和优缺点①Types of countertradeCountertrade has evolved into a diverse set of activities that can be categorized as five distinct types of trading arrangements: barter, counter purchase, offset, switch trading, and compensation or buyback②The pros and cons of countertrade优：① The main attraction of countertrade is that it can give a firm a way to finance an export deal when other means are not available.② Thus if a firm is unwilling to enter into a countertrade agreement, it may lose an export opportunity to a competitor that is willing to make a countertrade agreement.缺：① Countertrade contracts may involve the exchange of unusable or poor-quality goods that the firm cannot dispose of profitably② In addition, even if the goods it receives are of high quality, the firm still needs to dispose of them profitably.Unit 3Strategic alliance 战略联盟Licensing 许可证Joint venture 合资经营Contracting 承包经营Partnership 合资人Return on investment 投资回报率Franchising 特许经营Contract manufacturing 生产承包Management contracting 管理承包1.许可贸易的优缺点优：①The basic advantage in licensing as contrasted to other approaches is theease and low cost of entering a foreign market.②Licensing is also advantageous in that it can be used to test a foreignmarket without the risk of capital loss should the market not be receptive to the manufacturer’s product.缺：①The greatest disadvantages to the licensor are that a potential competitoris set up.②There is a lack of control over production and marketing.③There may be incomplete market exploration.Unit 4Foreign direct investment 外国直接投资Small and medium-sized firms 中小企业Horizontal FDI 横向外国直接投资Vertical FDI 纵向外国直接投资Product life cycle 产品生命周期Backward vertical FDI 后移纵向外国直接投资Forward vertical FDI 前移纵向外国直接投资Transportation costs 运输成本Market impediments 市场阻碍Market power 市场力量Oligopoly 寡头垄断Specialized assets 特殊资产1.影响横向对外投资的因素①Transportation costs ②Market imperfections④Following competitors ④The product life cycle2.What are the impediments to the sale of know-how?①Licensing may result in a firm’s giving away its technological know-how to a potential foreign competitor.②Licensing does not give a firm the tight control over manufacturing, marketing, and strategy in a foreign country that may be required to profitably exploit tis advantage in know-how.③A firm’s know-how may not be amenable to licensing.Unit 5Bretton Woods System 布雷顿森林体系Fixed exchange rate 固定汇率制OPEC 石油输出国组织Organization of the Petroleum Exporting Countries Floating exchange rate regime 浮动汇率制Plaza Accord 和平广场协议Louvre Accord 卢浮宫协议Foreign exchange market 外汇市场European Monetary System 欧洲货币体系EMSExchange Rate Mechanism 汇率机制ERMEuropean Currency Unit欧元 ECUTrade deficit贸易赤字Real interest 实际利息Balance of payment 收支平衡表Forward market 期货市场Swaps 掉期交易1. 布雷顿森林体系/固定汇率制瓦解的主要原因As the only currency that could be converted into gold, and as the currency that served as the reference point for all others①It was financed by an increase in the money supply, which, in turn, led to a rise in price inflation from less than 4percent in 1966 to dose to 9 percent by 1968②The rise in government spending had stimulated the economy③Gave rise to speculation in the foreign exchange market that the dollar would be devalued④Weakening dollars lose its credibility.2. What are the reasons for the unexpected rise in the dollar between 1980 and 1985, and what are the reasons for the rapid fall of the US dollar between 1985 and 1987?The reasons for the unexpected rise in the value of the dollar between 1980 and 1985:①Strong economic growth in the US attracted heavy inflows of capital from foreign investors seeking high returns on capital assets.②High real interest rate attracted foreign investors seeking high vellums on financial assets③Political turmoil in other parts of the world.The reasons for 1985 and 1987：The fall in the value of the dollar between 1985 and 198 was caused by a combination of government intervention and market forces.Unit 6Common law 普通法Code civil law 成文法Roman law 罗马法Industrial property right 工业产权Act of god 不可抗力Element forces of nature 天灾自然因素Arbitration 仲裁Conciliation 调节Litigation 诉讼World court at the Hague 海牙国际法庭Tribunals for arbitration 仲裁庭U.N. convention on the Recognition and Enforcement of ForeignArbitral/Awards 联合国承认和执行外国仲裁裁决公约International Chamber of commerce 国际商会1. What are the differences between two legal systems in solving commercial disputes?①Under common law, commercial disputes are subject to laws which may be applied to either civil or commercial disputes since there is no specific recognition of commercial problems as such.②Code law differs in that there is a separate code specifically designed for business2. What are the procedures used by formal arbitration organizations? The usual arbitration procedure is for the parties involved to select a disinterested and informed party or parties as referee to determine the merits of the case and make a judgment that both parties agree to honor.Unit 7Intellectual property rights 知识产权Trade mark copyright, patents, trade secrets 商标权，版权，专利权，商业秘密Intangible assets, tangible assets 无形资产，有形资产Trademark registration 商标注册Generic terms 通称Infringement 侵权GATT 关贸总协定General Agreement on Tariffs and Trade1. What does intellectual property right consist of?①It consists of the products of individual’s minds—products that result from intellectual, creative processes.②Trademarks, copyrights and patents are all forms of intellectual propertyUnit 8The TRIPS agreement 与贸易有关的知识产权协议Need Hierarchy 需求层次理论Self-reference criterion 自我参考标准The adoption process 接纳过程理论High-context cultures 高背景文化Low-context cultures 低背景文化Poly-chromic time 多元化时间观Mono-chromic time 单一性时间观Perception 观念1. What are the characteristics of culture?①It is not innate, but learned②The various facts of culture are interrelated-touch a culture in one place andeverything else is affected.③It is shared by the members of a group and defines the boundaries betweendifferent groups.2. What are the main contents of Need Hierarchy theory?①Self-actualization ②Esteem ③Social ④Safety ⑤Physiological3. What is the concept of adoption process? How many stages will a person undergo before he can finally purchase a new product?Adoption process─through which an individual passes from the time of his or her first knowledge of an innovation to the time of adopting or purchase of the innovation.These stages are as follows: ①awareness ②interest ③evaluation④trial ⑤adoption4. What are the adopter categories? What is the feature for early adopter?Adopter categories are classifications of individuals within a market on the basis of their innovativeness. They include innovators、early adopters, the early majority, the late majority and laggards.The future for early adopter: They tend to be younger, have higher social status and in a more favorable financial position than later adopter. They must be responsive to mass-media information sources and must learn about innovation form these sourcesbecause they cannot simply copy the behavior of earlier adopters.Unit 9Organizational behavior组织行为学Multinational Corporation 跨国公司Maquiladoras 马基拉朵拉工厂Parochialism 地方主义NAFTA 北美自由贸易协定North American Free Trade AgreementKluckhohn-Strudtbeck framework 克拉克洪─斯托特柏克构架Hofstede framework 霍夫斯诺德构架BRICS 金砖五国巴西俄罗斯印度中国南非APEC 亚太经合组织Asia-Pacific Economic Cooperation1. Identify the sic cultural dimensions in the Kluckhohn-strodtbeck framework.①Relationship to the environment ②time orientation③nature of people ④Activity orientation⑤focus of responsibility ⑥conception of space2. Explain the dimensions of national culture in Hofstede framework.①Individualism versus collectivism②power distance③uncertainty avoidance④masculinity versus femininity。
《商务英语阅读》习题答案
《商务英语阅读》习题答案21世纪高职高专新概念(财经类)系列教材商务英语阅读练习答案王朝晖主编对外经济贸易大学出版社1Key to ExercisesChapter One EconomicsLesson One?. Check your comprehension: Decide if the sentences are T or F. Write T or F before each sentence. Compare your answer with your pair.1. T2. T3. F4. F5. F?. Familiar yourself with the following key terms:A. Choose the statement that defines one of the business terms given below.1. distribute2. purchase3. loan4.resource5.interest6. supplierB. Identify the English expressions of the following Chinese terms.1.unemployment rate2.financial affairs3.auto loanitary pursuits5.civilian pursuits6.raise money7.medical care8.economicconcerns ?. Vocabulary practice: Filling in the blanks with the proper words or expressions you have learned from the text given below tofinish the following sentences. 1. distributed 2. varying 3. economic 4. purchasing 5. resources 6. exchange 7.campaign 8. issue?. Translation.1(人类有多种需要和需求。
商务英语阅读上册课件及答案
本课件提供了商务英语阅读的详细指导，包括商务词汇、业务文件类型、有 效的商务沟通写作、文化因素等内容。向您展示商务英语的重要性和实际应 用。
商务词汇与术语
1 扩展您的词汇
学习商务领域中常用的词汇和术语，提高您的专业知识。
2 理解行业术语
了解不同行业中的特定术语，以加强与同行的沟通。
写作有效商务沟通的指南
明确目标
在撰写商务文件之前，确定您的目标和受众，并根据需要进行详细的计划。
清晰简洁
使用简单明了的语言和格式，确保信息易于理解和消化。
重要信息优先
将最重要的信息放在文档开头，以确保读者关注。
区分商务与一般写作
商务写作
强调目标导向、正式性和专业性。
一般写作
更加自由灵活，注重个人表达和创造性。
商务礼仪的重要性
建立信任
通过遵守商务礼仪规则， 建立信任并促进正面的业 务关系。
跨文化交流
了解不同文化间的差异， 以避免造成误解和冲突。
提升职业形象
展示专业形象和职业素养， 提高个人和组织的声誉。
国际商务沟通
全球化挑战
了解国际商务沟通中面临的挑 战和机会。
成功的商务会议
掌握组织和引导有效的跨国商 务会议的技巧。
跨国合作
通过有效的跨国合作，拓展您 的业务网络。
常见的请信的技巧。
2
感谢信
探索表达感激之情的方式，并加强与合作伙伴之间的关系。
3
投诉函
学会以礼貌和专业的方式提出投诉，促使问题得到解决。
电子邮件写作和网络礼仪
1 电子邮件的准则
了解写作电子邮件的最佳实践和遵守网络礼仪的重要性。
2 有效的主题行
商务英语(含答案)
商务英语（含答案）题目：Ill be away on a business trip. Would you mind signing for my express delivery? ________________A: I have no time. B: Yes, I do. C: Id be happy to.答案：C题目：We can’t manage that ____________ you pay for the installation.A: if B: when C: unless答案：C题目：While the other people ____ and discussed the problem together, Ted ignored them. A: interacted B: intensive C: interviewed答案：A题目：Customers won’t find store clerks sitting around_____________.A: watching TV or playing cards B: to watch TV or play cards C: watching TV or to play cards答案：A题目：When the rest of the room_________ emotional, stay cool and use logic to negotiate and close.A: get B: gets C: got答案：A题目：The long-term assets are known as ______ assets.A: fixed B: current C: net答案：A题目：They exchanged tales of ____ or disappointing news of popular items sold out minutes after the spree began at midnight.A: bargains B: deals C: goods答案：A题目：The proprietor owns all of the property of the business and is responsible _______everything.A: to B: for C: at答案：B题目：For a limited company, this will include the money ____________ issuing shares, and is known as the share capital.A: raise for B: raised by C: raising at答案：B题目：Many of the banks and travel services in the western countries provide convenience for the travelers by issuing traveller’s ____________ .A: checks B: cash C: credit cards答案：A题目：Are there any disadvantages to shopping online? ___________ But I think this problem will be solved soon.A: It makes life easy. B: It takes some time for the stuff you buy online to arrive. C: The stuff you buy online arrives quickly.答案：B题目：If people______ we’re very valuable, they won’t buy our stock.A: do think B: think C: don’t think答案：C题目：But Jerry, have you really thought this______? You would essentially be giving up the company that your great-grandfather built.A: through B: of C: about答案：A题目：In business, whatever you do, do not ____________ illegal benefit.A: chase B: choose C: challenge答案：A题目：Aunt Cindy, do you shop online often? ______________A: No, I dont think so. B: Thats a good idea. C: Yes. Its very convenient.答案：C题目：The processing time _______ per embassy.A: various B: variety C: varies答案：C题目：Hello, is this the Sail Moving Company?_____________________A: Thanks, Im here. B: Yes, thanks for calling. C: Hello, what did he say?答案：B题目：Thanks for inviting me, John, but Ive already made other plans. _____________________ Maybe another time.A: I hope you enjoy it. B: Thats good. C: Oh! Im sorry to hear that.答案：C题目：Betty, well have a buffet party next Saturday. Will you join us? _______, Susan. Thank you!A: By no means B: Im afraid not C: Id love to答案：C题目：Hello, Sir. ________________ Id like to order a pizza.A: What do you do? B: How are you? C: What can I help?答案：C题目：The executive team have to hold an urgent meeting ________ they see the bad market feedback.A: before B: because C: whether答案：B题目：Travelers, when ______ the checks, have to sign the checks in the presence of the bank or service clerks.A: buy B: buying C: to buy答案：B题目：Some stores even offer ____________lanes for customers with 10 items or less to checkout quickly.A: expire B: express C: exact答案：B题目：Traveler’s checks are generally _______ small face value.A: at B: on C: of答案：C题目：It will ____________ about eight percent more than initially projected.A: spend B: pay C: cost答案：C题目：We didn’t understand how difficult it was to ____________such a breakfast.A: district B: distribute C: distract答案：B题目：The same is true______ individual proprietorships.A: of B: to C: at答案：B题目：The thief stole her wallet________ she knew it.A: before B: until C: while答案：A题目：To attract investors, the government has _____ its tax and labor laws.A: adapted B: applied C: adjusted答案：C题目：George said that he didn’t do ________ paper work.A: many B: more C: much答案：C题目：His ideas are linked to the theory______________markets are efficient, which means market actors taking all available information to create the correct price for things at any given time.A: which B: who C: that答案：C题目：What is the distance between the new building and your office?_____________A: It is near to the bus stop. B: It is about 15 kilometers. C: It is very close.答案：B题目：We used to ______ cash advances.A: had B: having C: have答案：C题目：The instruction describes completely the ____ and its safety basis.A: faculty B: facilitate C: facility答案：C题目：That might be acceptable ______ you handle the insurance fees.A: if B: whether C: even if答案：A题目：Do you mind if I close the door? _________________A: Yes. Thats good. B: I feel cold as well. Go ahead. C: No, I cant.答案：B题目：Henry is often seen ____ English aloud every morning in the classroom.A: to read B: reads C: being read答案：A题目：You can show respect to your teammates ____________ everyone fairly and equally. A: to treat B: treated C: by treating答案：C题目：Is there a bank near here?___________________A: No, I dont like it. B: Yes. I saw him this morning. C: Yes. There is one just down the road.答案：C题目：Id like to have some soft drink.________A: You are welcome. B: Here you are. C: No, you cant.答案：B题目：Looking your customers in the eye shows that we are listening to them and hearing ______they are saying.A: why B: how C: what答案：C题目：Even though he’s ____________ out of college and still a bit green, he is a great co-worker.A: flesh B: fresh C: flash答案：B题目：_____________ Yes, I think so.A: Will you fly business class? B: When do you plan to leave? C: Where shall I make hotel reservation?答案：A题目：How is the weather in autumn? _________________A: I like sunny days. B: It is always sunny. C: I hate it.答案：B题目：At the same time, the negotiator keeps things secret ________ would limit his/her ability to negotiate.A: who B: what C: that答案：C题目：One kind of partnership is called a limited partnership __________.A: obligation B: responsibility C: liability答案：C题目：______ has good reputation will sooner or later be successful in his business.A: Whatever B: Whoever C: Whenever答案：B题目：Can you fill me___________? I need some detailed information.A: in B: up C: out答案：A题目：Although he has sought to find a peaceful ________, he is facing more pressure from his business rivals.A: solute B: solve C: solution答案：C题目：I couldn’t agree more. That’s ______ I only do street shopping.A: whether B: because C: why答案：C题目：Im really fed up with Larry!____________A: Hey, whats up? B: Really? C: Im sorry to hear that.答案：A题目：____________you have a job, you may be in the market for another one.A: Even if B: When C: Since答案：A题目：I had a really good weekend at the seaside. _____________A: Oh, thats very nice of you. B: Oh, Im glad to hear that. C: Its a pleasure.答案：B题目：I really ____________the effort you have made for the project.A: thank B: grateful C: appreciate答案：C题目：Please ___________ an open return flight from Barcelona to Frankfurt.A: paper B: text C: book答案：C题目：Some of the customers’complaints seem____________.A: unacceptable B: accept C: unaccepted答案：A题目：John worked in a American company. So ______ I.A: do B: did C: doing答案：B题目：阅读下列短文，从A、B、C三个选项中选出一个正确答案。
商务英语阅读(2)1-7单元练习参考答案
Chapter13. Phrase Translation1）萧条的经济、充分就业、贸易赤字、深入分析、工业化国家、自由贸易协定、国际专业化、产品差别、贸易盈余、决定性因素2）economic win-win, tariff barrier, wage inequality, labor productivity, lay off workers, factors of production, bilateral deal, regression analysis, market access, world economic recovery4. Translate the following sentences with the expressions in the list given below.1) The monitoring system will finally substitute the U.S. government’s cap on cigar imports from Cuba.2) The quarrel between Mexico and the U.S. will be of no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement.3) An economic cooperation business forum, which will discuss how to minimize the negative impact of global economic imbalance adjustment on China, will take place shortly before the ministerial conference.4) Few Americans attribute this to such obvious causes as a devalued dollar or the business cycle.5) Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases.6) There are rumors that the government struck a private deal with the corporation’s chairman last month.7) The opposition is exerting pressure on the U.S government to change the policy towards textiles imports.8) Since the establishment of the bilateral free-trade agreement, the emerging economy has always been at the forefront of science and technology.9) In general, floating exchange rates are supposed to insulate countries from persistent differences in inflation with their trading partners.10) According to conservative estimates, by 2010, China’s import and export volume with North America and the EU would surpass $400 billion respectively, with ten ASEAN countries exceeding $200 billion.Chapter 23. Phrase Translation1）消费品，折扣零售商，品牌资产价值，广告预算，现实销售数据，促销，盈利，扫描数据2）price premium, baseline sales, price reductions, advertising spending, marketing mix, quantity premium, product-line length( variety), allocation of dollars4. Translate the following sentences with the expressions in the list given below.1) The government has allocated $0.1billion to the development and utilization of renewable energy in rural areas.2) We should not develop the Western region at the expense of environment. Therefore the government has been following a sustainable development road attaching equal importance to economic development and environmental protection.3) As a big responsible nation, China will strictly abide by the WTO rules and honor its commitments.4) The rapid growth in China’s grain production can be ascribed to the fact that the Chinese government has implemented a series of reform policy and measures in the rural areas, such as raising the prices of grain purchased by the state.5) In the globalization era, not all countries play on the level playground. Some developing countries have to adhere to some marketing principles, or even accede to the requests of some governments.6) Over the past year, the global investment demand was on the wane; the major world currencies suffered swift turbulence and some emerging markets underwent severe financial crisis.7) Networks fundamentally alter the nature of competition and level the playing field, especially for smaller business regardless of the barriers like time and distance.8) Through micro credit projects, with the credit available on demand, farmers are able to pay back both the principle and interest in time.9) China’s vigorous eco nomic development is indicative of the fact that China has become one of the countries that enjoy the highest economic growth speed in the world.10) With the reform of the wholly state-owned commercial banks, when some qualified commercial banks seek listing in the stock market, others certainly will follow suit.Chapter 33. Phrase Translation:1)privileged minority 享有特权的少数人gas station 加油站marketing research 市场调查professional competence 专业技能a sales point 卖点product design 产品设计potential consumer 潜在顾客business disaster 商业灾难2）日常生活daily life广告活动advertising campaigns物理特征physical characteristics视觉想象visual imagination国内媒体national media销售增长a sale increase销售渠道distribution system产品导向型的广告product-orientated advertising4. Translate the following sentences with the expressions in the list given below.1) Experts have attributed the main cause of the company’s poor performance to its poor HR functions, especially the appointment of the senior management.2) British Airways intends to create a more flexible and modern corporate culture through the relocation.3) Rumors about redundancy make the company at its worst in terms of morale ever since its foundation.4) After financial scandals, many companies can only resort to charity activities to improve their corporate image.5) Politicians shold not engage in business affairs that might affect their political judgement.6) As a sleeping partner of the enterprise, he is entitled to share the profits, but is deprived of participating in its management.7) After watching this interview, she realizes how difficult it is to be a venture capitalist. For one thing, you need to have the money; for another, you need to have the insight to pick the right start-ups.8) To enter a specific market, in addition to acquiring sufficient knowledge about our target customers, we also need to know about the local policies and abide by them.9) With the efforts of these university students, it was brought to light that this world-famous multinational had established some sweat factories in China.10) In a time when customers change constantly and rapidly in their needs, only companies who are quick to respond can survive and succeed in the end.Chapter 43. Phrase Translation1) Given the Chinese equivalents to the following English Terms.mobility of people:流动人口supply networks: 供应商网络standardized items：标准零配件specialist manufacturing technology:特殊制造技术complementary economies: 互补经济体anti-Japanese sentiment: 反日情绪foreign affiliates: 外方合伙人，外国附属公司go public: 上市2) Give the English equivalents to the following Chinese terms:企业并购mergers and acquisition海外扩张overseas expansion全球化战略globalization strategy保护主义措施protectionist measures市场准入access to market知识产权intellectual property right贸易伙伴trading partners资本投入capital investment4. Translate the following sentences with the expressions in the list given below.1) Vendors now offer systems that work only with their hardware, but they are trying to make their equipment integrate with other’s hardware.2) Agricultural export, by contrast, respond immediately, growing at an annual rate of 17.7 percent in 1980 and 1981.3) This book takes a strategic view of business and develops the ability to take a multidisciplinary approach to managing a business and resolving problems and issues.4) Thanks to the recession and 9/11, Mayor Michael Bloomberg must contend with a whopping budget deficit projected to 60 billion.5) Dispose of batteries properly. Do not throw them into fire or expose to high temperature.6) In the future, in addition to syndicating our groups’ efforts, we will ally with foreign companies to leverage advantages and enhance global competitiveness.7) We are certain that in due course of time, the economic reform will have brought about results and benefits that will go beyond China’s boundaries.8) One of the major banks has lowered its interest rate and the other bank is expected to follow suit.9) During these quarterly meetings, it’s the boss’s responsibility to respond to each manager’s plan.10) We will put in place a new order of the socialist market economy through completing the market system and rectifying and regulating the market behavior.5.1) ambivalent 2) integration 3）hindered4) from 5) by 6) shortage 7) options8) acquisition 9) strategy 10) alliance 11) craftChapter 53. Phrase Translation1) English to Chinesepublicly traded companies 上市公司keep a weather eye on…对随时留意/小心提防accounting firms 会计师事务所international subsidiaries 国外子公司cost efficient 经济划算的take a wait-and-see approach 持观望态度reconciliation reports财务）调整报告performance measures 业绩评定指标/方法2) Chinese to English通用/公认会计准则generally accepted accounting principles收益确认revenue recognition损益表/收益表income statement每股收益earnings per share常务/执行董事managing director信用评级机构credit-rating agencies财务管理人员/主管finance chiefs/ executives机构投资者/投资机构institutional investors4. Translate the following sentences with the expressions in the list given below.1) Escalating costs have almost wiped out the company’s profits from last year.2) This area is studded with bars all vying for customer attention. But it’s not easy to pin down what exactly it is that pleases customers the most.3) The project team decided to adhere to its original plan despite the appalling weather.4) At the press conference, the PR manager reiterated that the company’s operation has returned to normal. However, many private shareholders remain skeptical about such claim.5) The new labor law, which took effect last year, is likely to raise the labor cost of a considerablenumber of enterprises.6) The less senior employees are reluctant to express their views or make any suggestions because they don’t think their ideas w ill really be put into practice.7) Local relief organizations have also embarked on fund-raising campaigns so as to provide more financial support for the earthquake victims.8) Up to 30 companies submitted their request for price rise, but most of them d idn’t stand a chance of getting approval from the regulatory agency.9) The decision-makers seem to have already given up on the reform program though its initiators are still trying hard to elicit support from other stakeholders.10. The new model, which has just been released onto the market recently, is being touted as the most energy-efficient and environmentally-friendly product of its kind.Chapter 63.explicit inflation target 公开的通货膨胀指标volatile prices 波动价格monetary policymaking 制定货币政策consumer expenditure 消费支出credit crunch 信贷资金骤减variable mortgage rates 浮动按揭/抵押贷款利率surging and plunging asset prices 大起大落的资产价格do more harm than good 得不偿失/弊大于利2)楼市暴跌housing crunch/collapse维持价格稳定maintain price stability核心通货膨胀core inflation rate消费者物价指数consumer price index资产负债表balance sheet预除负面影响forestall the adverse effects政策框架policy framework市场预期market expectation4.1) The intensification of globalization has made the financial market of any country more vulnerable to booms and busts in other countries.2) This model, which used to be the cash cow of the company, only accounts for 5% of its total sales revenue now.3) The local authorities’ response to the crisis seemed grossly inconsistent with its proclaimed commitment to environmental protection.4) In his speech, the newly-appointed chairman of the committee warned banks and other financial institutions against over speculation and reckless lending.5) The company has recently introduced a new assembly line in the hope that improved technology can translate into higher productivity.6) The new policy comes into effect this month, but whether it can deliver the expected benefits remains to be seen.7) To sustain their present standards of living, you have to bring their income into line with rising prices.8) This country has a great advantage over its neighbors in terms of the financial and technological resources needed to achieve the dual goal of economic prosperity and cleaner environment.9) During the economic recession, the outlook for job opportunities was bleak.10) Should our negotiation with the agency break down, we’ll consider setting up our own retail outlets.5. 1) economies 2)accompanied 3)run-ups 4)crashes 5)pose 6)intervention 7)variety 8)within 9)extent 10)under 11)distinguish 12)fundamentalsChapter 73.Phrase Translation:1)competitive edge 竞争优势breach of contract 违反合同convertibility of profit 收益的可兑换financial instruments 金融工具currency conversions 货币转换financial hedges 金融避险cost-benefit analysis 成本效益分析record-high 破纪录的高点a vested interest 既得利益in its infancy 初级阶段2）新兴市场emerging markets金融危机financial meltdown民间暴乱civil disturbance股票价格share prices风险溢价risk premium政治周旋political spin平衡竞争环境level the playing field利害关系have a stake in数据采集data-mining博弈论game theory4.1)The advantages of the establishment of legal framework far outweigh its disadvantages because it guarantees private property rights for citizens as the rights of foreign entities to purchase and sell businesses within the country.2. The government seeks ways to accelerate its bid to enter the World Trade Organization and promises to honor the commitment.3. According to the United Nations Conference on Trade and Development, India attracted $16.9 billion in foreign direct investment inflows in 2006, which is equivalent to a 153% increase from the previous year.4. There are signs that the market could open up in the near future and more foreign entities willhave a stake in the international business.5. The practices of foreign companies must be consistent with international standards following the 1999 Trademark Act that protected foreign trademarks and service marks.6. As of January 1, 2008, both domestic and foreign-funded enterprises will be subject to a 25% statutory rate.7. Even before they reached the bilateral free-trade agreement in 2009, trade talks had already gained more and more favor with the Mexicans.8. Germany’s anti-monopoly law, adopted voting on August 30, renders those foreign mergers and acquisition against national security infeasible.9. China allows for full profit repatriation and since the mid-1990s, foreign investors have broadly had free access to foreign exchange.10. Instead of engaging in endless talks that amount to little more than arguments for the lion’s share of profit, both sides need to size up the current situation.。
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Unit 2
Text A.
II. Choose the best answer from the following.
1. C 2. D 3. A 4. A 5. A
III. Translate the following into Chinese.
1. 随着金砖四国（巴西、俄罗斯、印度和中国）以及其他新兴市场的经济影响力和自信不断增强，
发展重点的这种差异一定会变得越来越重要。
2. 非政府组织试图提高贫困人民的生活水平，公司则渴望赢得具有巨大增长潜力的市场中的消费
者，非政府组织和公司之间存在着利益趋同现象。
3. 要签署加入《联合国企业家良心组织》，公司只需承诺履行十大主要准则，例如提高环保的责任
意识，反对腐败，并且每年汇报一次他们所取得的进展。
Text B
II. Decide whether the following statements are true or false according to the text.
1. F 2. T 3. T 4. T 5. F
III. Translate the following into Chinese.
1. 在为数不多的几个出类拔萃堪称日本企业典范的跨国公司中,索尼这个品牌一直是个引领者，过
去，从单枪三束彩色电视机到随身听，索尼代表了电子消费品的优良品质，但如今，索尼这一品
牌正随着过去成功势头的消退而日渐衰弱。
2. 出井伸之提前一年离职的决定表明公司可能比预想的还要糟糕，而他定下的2007年利润恢复至
10％的目标更是遥不可及。
3. 年复一年，扩张酿成了行动缓慢的大型化趋向，并且索尼公司也就成了日本企业界停滞不前的案
例。
Fast Reading Practice
1. A 2. C 3. C 4. D 5. B