以可口可乐为例 英语中广告语的翻译
广告翻译 unit 1
• Something for menthol smokers to think about
•
There are menthol cigarettes and there are nonmenthol cigarettes. And if you’re a menthol smoker you certainly know by now which one you really enjoy smoking. So what makes us think we’ll ever get a crack at switching you? Well, we’re going to try. // Because if you’re like a lot of cigarette smokers these days, you’re probably concerned about the ―tar‖ and nicotine stories you’ve been hearing. Frankly, if a cigarette is going to bring you flavor, it’s also going to bring you smoke. And where there’s smoke, there has to be ―tar‖. In most cigarettes, the more flavor, the more ―tar‖, except for Vantage.//
• 11）You are better off under the Umbrella. • 译文：置身保护伞下 何惧不测风云。
• 12）天有不测风云 但是 如果你参加保险 那 么……（中国人民保险公司的一幅广告） • 译文：Up in the sky there is unforeseen storm, but if you buy insurance, then ..
可口可乐经典广告词_英文广告词_
可口可乐经典广告词在超市或者商店里，我们经常能看到各种饮料，可口可乐就是常见的一种饮料，通过因为广告的宣传，一种在人们心中占有一席之地。
下面是小编带来的关于可口可乐经典范文的内容，欢迎阅读!可口可乐经典广告词英文（最新篇）Please drink Coca - Cola1904 Fresh and Delicious Satisfied - is Coca-Cola1905 Coca-Cola - Keeping and Restoring Your Strength Whether you are there, you will find Coca-Cola 1906 high quality drinks1907 Coca-Cola - Bringing energy to your energies1908 Coca-Cola, bring sincerity1909 No matter where you see the arrow mark, you will think of Coca-Cola1911 Enjoy a flow of laughter1917 There are three million a day! (Person-time)1920 Coca-Cola - A good thing to pour a cup from nine places1922 There is no season for thirst1923 Enjoyment when thirsty1925 The real charm1925 Six million a day (person-times)1926 The closest distance between thirst and cooling - Coca-Cola1927 in any corner1928 Coca-Cola - natural charm, pure drinks1929 The world's best drinkThe cold under the sun1933 swept away fatigue, hunger and thirst1935 Coca-Cola - bringing friends together momentsAmerican Happy Hour1938 Thirst does not need the other1939 Only Coca-Cola1940 Most easy to understand thirsty1941 The vitality of the work Coca-Cola belongs to ----1942 only Coca-Cola, Coca-Cola is always only buy the best 1943 American lifestyle the world symbol ---- Coca-Cola1945 A symbol of happiness in a life of friendship1946 World Friendship Club - just 5 cents1946 yes1947 The quality of Coca-Cola, you are always trusted friends 1948 Where hospitality, where there is Coke1949 Coca-Cola ---- Walk the road along the road1850 thirst, the same pursuit of quality1951 Hospitality and family options1952 What you want is Coke1953 full of energy --- safe driving Midsummer dream1955 is as exciting as the sun1956 Coca - Cola - to make things better and better lightly in one fell swoop, bringing light1957 A symbol of good taste1958 Cool, relaxing and cola1959 Coca-Cola's joyful life is truly alive1961 Coca-Cola, to bring you the best1963 with Coke, you will be the truth1964 Coca-Cola gives you a lively and special energy1965 Full enjoyment of Coca-Cola1966 Coca-Cola, you will never feel tired1968 wave after wave, cup and cup1970 This is the real, this is authentic Coca-Cola really make you feel fresh 1971 I had the world of Coke1972 Coca - Cola - with the good times1975 overlooking the United States to see what we get1976 Kologar lives1980 A cup of cola, a smile1982 This is Coca-Cola1985 a kick; a blow; Coca-Cola1989 can not stop the feeling1993 is always Coca-Cola1994 is always Coca-Cola1995 This is Coca Cola1996 This is Coca-Cola可口可乐经典广告词英文（热门篇）Coca-Cola is a world-class beverage brand that is popular around the world, and it grows with us. Coca-Cola Company in order to better promote their own brand, every other world on the back with the then historical events related to the slogan. Favorite favorite friends to be useful, you can rootCoca-Cola is a world-class beverage brand that is popular around the world, and it grows with us. Coca-Cola Company in order to better promote their own brand, every other world on the back with the then historical events related to the slogan.Like a collection of friends very useful, according to the can body to determine the jar of the year, but also better understand our favorite Coca-Cola.1886 drink coca-colaThe earliest slogan, and the liberty (stayue of liberty) was born the same year, is also the most frequently used slogans, Cheong Hang more than a hundred years enduring.1904 delicious and refreshingBetween 1941 and 1917, Coca-Cola was in the midst of a period of steady growth in domestic sales. The functional slogan suggested the American people and Coke's air, and at the same time Einstein published the theory of relativity in the Western world. Know the correct definition of genius. Eastern China at the moment is a dramatic transition from the monarchy to the national republican stage.1917 three million a dayWait three years, the neutral United States finally joined the ranks of the World War, three million bottles of daily sales, Coca-Cola announced sales began to surge in the starting point, as well as the status of the world's brand.1922 thirst knows no reasonCoca-Cola at this time to convince the public, latitude 30 to 45 degrees around the United States, the four seasons are a good time to drink Coca-Cola.Hollywood (hollywood) issued the first human color film "sea bell", but unfortunately the production cost is too high, can not continue to produce color film.1925 six million a dayThis slogan and the cola Ritz boy (ritz boy) advertising launched simultaneously, is the advertising genius A Qi. Li (arch lee) classic masterpiece, the same year, Sun Yat-sen's father died.1927 around the corner from everywhereFrom 1927 to 1929, Coca-Cola's first wave of expansion, Central and South America and Europe is its main focus, China is also among them, this slogan is showing the globalization of the authoritiesattempt. The same year the sound film came out, Coca-Cola also broadcast radio advertising this year. 1929 thepause that refreshesThe Wall Street stock market crash on October 24, 1929, opened the worst depression in human history, and a devastating stock market crash did take a moment's cool. At the same time, Germany joined the Coca-Cola production ranks. 1932 ice cold sunshineWaiting for the dawn of economic recovery came at the same time, the East of Japan and the West of Germany is expanding military ideas to the extreme, tight emotions will be down to the freezing point of the relationship between countries. Look forward to Coca-Cola bring peace to the dawn. . ..1963 it's the refreshing thing to doand Coca-Cola Company is the most commonly used, but also the most confident of the functional words, in addition to Coke's icy heat, Chaplin's "Modern Times" also let you cool cool.1938 the best friend thirst ever hadThirsty throat needs Coke, then the face of economic crisis of confidence?Superman (superman) choice was born at this time, the United States had to rely on self-confidence. In the same year Australia, Austria and South Africa joined the Coca-Cola family.1939 whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold coca-cola This is the longest slogan over the years, containing twenty-one words, as in the love of the dialogue, the whole sentence will need to spend a little time to finish. The classic business card "gone with the wind" (successfully with the wind) successfully swept the world, Superman's rival Batman (Batman) is also born in this turbulent era.1942 the only thing like coca-cola is coca-cola itselfConsists of ten words, appears twice in succession. From1942 to 1944, during the fervor of the Second World War, the Coca-Cola Company launched the slogan, saying that there were fake goods (afri-cola) in Germany because of the lack of genuine Coca-Cola. The German army to respect the rights and interests, to prevent piracy.1944 global high signFrom the words between the lines can be seen, the United States on the Second World War confidence and expectations. The heart of war propaganda is also the first time with the beverage image of Coke slogan from the image.1948 where there's coke, there's hospitalityfor the first time in the ad slogan - warmth and cola with. In the same year Cola stationed in Hong Kong, "India's conscience" Gandhi was also stabbed at this time, let his worship of God with him.1949 coca-cola along the highway to anywhereThe end of the four o's and even the whole of the five o is the beginning of the mainstream car culture, highway Coke faster service every corner of the same year the Cold War with the establishment of the NATO launched the psychological distance between the two lineup is very need Coke To resolve. Macao opened in this year Cola stationed.1952 what you want is cokeSony (Sony) development of transistor radio, this revolution makes the appliance into a new field (Walkman, tape recorders are its descendants), but at this time the general unit price is still high, Coca-Cola or get the best choice. Love and blue in the United Kingdom this year to stop the domestic Coke, rolled up the cuff to their own.1956 coca-cola makes good thing taste betterElvis Presley, Elvis Presley released the first album , immediately get the top results, good flavor of Coca-Cola is the best rock and roll companion. Iran also met Coca-Cola in the same year. 1957 sing of good tasteLi Zhengdao, Yang Zhenning won the Nobel Prize in Physics, a symbol of the wisdom of the Chinese began to bloom in the world stage. Coca-Cola bottle at a time when the development of new varieties of the critical period, 1956-59 years, four consecutive launch slogans, confirmed the high-level attention. In the same year Chinese Taiwan began to produce Coca-Cola.1958 the cold, crisp taste of cokeis Coca-Cola's most favorite use of the five o verbs, as the "football god" Billy was the movement of the world's verbs, the World Cup in 1958 for its debut version, he also brought back Remy Jinbeimotherland. The same year Angola (angola) began to drink Coca-Cola.1959 be really refreshedBarbie dolls appear, the little girl and parents have a constructive discussion topic. For the little boy, we are Recommended car. From this year, Ethiopia has its own Coke factory. 1963 thing go better with cokePresident Kennedy was assassinated in Dallas. Hong Kong launched the "relaxed and happy all things victory", which is the earliest local slogans.Coke factory in Cambodia also began operation in the same year.1969 it's the real thingThe American space shuttle landed on the moon, the most wild dream of mankind in this century reached by Armstrong, Hongkong then slogan is "really good".1975 look up americaThe end of the Vietnam War to bring unforgettable frustration the United States, Coca-Cola is the emergence of timely assistance to the people healing pain. 1976 coke adds life Coke began to pay attention to the image of daily life, Hong Kong called the "Coca-Cola Tim love Tim fun." Mao died the same year.1976 have a coke and a smileThe United States and the People 's Republic of China to establish diplomatic relations, the same year re - enter the Chinese cola. Hong Kong 's local advertising language was "Coca - Cola laughter.1982 coke is itHong Kong called , is another very popular slogan, especially its widely printed on the Coke derivative products.1986 coca-cola red, white and youIn addition to 1949, five years two years, four to eight or six years, jumped the main character of the slogan. Coke Centenary Anniversary launch of as the beginning, as the beginning of its restoration.In the mid-eighties, it was a white mark on the red bottom and was used in the vigorous stage of the bottle. The same year the Challenger blasted off after seventy-three seconds, leaving the world stunned the audience before the TV.1987 can not beat the feelingChinese Taiwan, known as the "unstoppable feeling", Hong Kong known as the "unstoppable feeling". In terms of Chinese Taiwan is the most popular, but also impressed by a deepest Coke advertising language, when the endorsement of Chinese advertising song is Harlem Yu and Ye Qianwen.1990 can not beat the real thingContinuation of a good feeling, only the to , but the sequel'spopularity and popularity is often not the first song, and this law is clearly not only apply to the film. The collapse of the Berlin Wall symbolized democracy as the "real thing" of East Germany.1993 always coca-colaShort and powerful propaganda, creating the most successful slogan in the history of Coke, Chinese Taiwan has become "always Coca-Cola", Hong Kong called "always Coca-Cola." The longevity slogan lasted eight years, across the 92, 96 Olympic Games, nineThe World Cup, as well as the millennium, is the most enduring propaganda since 917. The same year nba Bulls (chicago bull) to complete the first three years of tyrants, bull dynasty determined. (1998Football, drink coca-cola> Football-specific slogan) 20xx coca-cola. EnjoyHong Kong called , for the continued , the most popular verbs consumers. The same year Coca-Cola into North Korea. 可口可乐经典广告词英文（经典篇）20xx life tastes goodCoca-Cola company product image from the essence of the beverage away from the feelings between people starting to create a warm atmosphere, from the website, print ads, television media to promote the integration of molding, look forward to creating another wave of the peak of three articles : Coca-Cola and Pepsi past years classic adCoca - Cola calendar year classic adCoca-Cola is a world-class beverage brand that is popular around the world, and it grows with us. Coca-Cola Company in order to better promote their own brand, every other world on the back with the then historical events related to the slogan. Onthe collection of friends very useful, you can root ...Coca-Cola is a world-class beverage brand that is popular around the world, and it grows with us. Coca-Cola Company in order to better promote their own brand, every other world on the back with the then historical events related to the slogan.Like a collection of friends very useful, according to the can body to determine the jar of the year, but also better understand our favorite Coca-Cola.1886 drink coca-colaThe earliest slogan, and the liberty (stayue of liberty) was born the same year, is also the most frequently used slogans, Cheong Hang more than a hundred years enduring.1904 delicious and refreshingBetween 1941 and 1917, Coca-Cola was in the midst of a period of steady growth in domestic sales. The functional slogan suggested the American people and Coke's air, and at the same time Einstein published the theory of relativity in the Western world. Know the correct definition of genius. Eastern China at the moment is a dramatic transition from the monarchy to the national republican stage.1917 three million a dayWait three years, the neutral United States finally joined the ranks of the World War, three million bottles of daily sales, Coca-Cola announced sales began to surge in the starting point, as well as the status of the world's brand.1922 thirst knows no reasonCoca-Cola at this time to convince the public, latitude 30 to 45 degrees around the United States, the four seasons are a good time to drink Coca-Cola.Hollywood (hollywood) issued the first human color film "seabell", but unfortunately the production cost is too high, can not continue to produce color film.1925 six million a dayThis slogan and the cola Ritz boy (ritz boy) advertising launched simultaneously, is the advertising genius A Qi. Li (arch lee) classic masterpiece, the same year, Sun Yat-sen's father died.1927 around the corner from everywhereFrom 1927 to 1929, Coca-Cola's first wave of expansion, Central and South America and Europe is its main focus, China is also among them, this slogan is showing the globalization of the authoritiesattempt. The same year the sound film came out, Coca-Cola also broadcast radio advertising this year.1929 the pause that refreshesThe Wall Street crash on October 24, 1929, opened the worst recession in human history, and a devastating stock market crash took a moment of cool moments. At the same time, Germany joined the Coca-Cola production ranks. 1932 ice cold sunshine Waiting for the dawn of economic recovery came at the same time, the East of Japan and the West of Germany is expanding military ideas to the extreme, tight emotions will be down to the freezing point of the relationship between countries. Look forward to Coca-Cola bring peace to the dawn. . ..1963 it's the refreshing thing to doand Coca-Cola Company is the most commonly used, but also the most confident of the functional words, in addition to Coke's icy heat, Chaplin's "Modern Times" also allows you to cool off.1938 the best friend thirst ever hadThirsty throat needs Coke, then the face of economic crisis of confidence?Superman (superman) choice was born at this time,the United States had to rely on self-confidence. The same year in Australia, Austria and South Africa to join the Coca-Cola family.1939 whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold coca-cola This is the longest slogan over the years, containing twenty-one words, as in the love of the dialogue, the whole sentence will need to spend a little time to finish. The classic business card "gone with the wind" (successfully with the wind) successfully swept the world, Superman's rival Batman (Batman) is also born in this turbulent era.1942 The only thing like coca-cola is coca-cola itselfConsists of ten words, appears twice in succession. From 1942 to 1944, during the fervor of the Second World War, the Coca-Cola Company launched the slogan, saying that there was a counterfeit (afri-cola) in Germany because of the lack of genuine Coca-Cola. The German army to respect the rights and interests, to prevent piracy.1944 global high signFrom the words between the lines can be seen, the United States on the Second World War confidence and expectations. The heart of war propaganda is also the first time with the beverage image of Coke slogan from the image.1948 where there's coke, there's hospitalityfor the first time in the ad slogan - warmth and cola with. In the same year Cola stationed in Hong Kong, "India's conscience" Gandhi was also stabbed at this time, let his worship of God with him.1949 coca-cola along the highway to anywhereThe end of the four o's and even the whole of the five o is the beginning of the mainstream car culture, highway Coke fasterservice every corner of the same year the Cold War with the establishment of the NATO launched the psychological distance between the two lineup is very need Coke To resolve. Macao opened in this year Cola stationed.1952 what you want is cokeSony (Sony) development of transistor radio, this revolution makes the appliance into a new field (Walkman, tape recorders are its descendants), but at this time the general unit price is still high, Coca-Cola or get the best choice. Love and blue in the United Kingdom this year to stop the domestic Coke, rolled up their own cuff.1956 coca-cola makes good thing taste betterElvis Presley, Elvis Presley released the first album , immediately get the top results, good flavor of Coca-Cola is the best rock and roll companion. Iran also met Coca-Cola in the same year.1957 sing of good tasteLi Zhengdao, Yang Zhenning won the Nobel Prize in Physics, a symbol of the wisdom of the Chinese began to bloom in the world stage. Coca-Cola bottle at a time when the development of new varieties of the critical period, 1956-59 years, four consecutive launch slogans, confirmed the high-level attention. In the same year Chinese Taiwan began to produce Coca-Cola.1958 the cold, crisp taste of cokeis Coca-Cola's favorite use of the five o verbs, as the Billy was the sport of verbs, the World Cup in 1958 for its debut version, he also brought back to the Remy Golden Cup motherland. The same year Angola (angola) began to drink Coca-Cola.1959 be really refreshedBarbie dolls appear, the little girl and parents have aconstructive discussion topic. For the little boy, we recommend the "Coca-Cola" car.From this year, Ethiopia has its own Coke factory.1963 thing go better with cokePresident Kennedy was assassinated in Dallas. Hong Kong launched the "relaxed and happy all things victory", which is the first localOf the slogan. Coke factory in Cambodia also began operation in the same year.1969 it's the real thingThe American Space Shuttle landed on the moon, the most wild dream of mankind in this century reached by Armstrong, the slogan of Hong Kong was "really good".1975 look up americaThe end of the Vietnam War to bring the United States unforgettable frustration, the emergence of Coca-Cola is timely to help the people healing pain. 1976 coke adds lifeCoke began to pay attention to the image of daily life, Hong Kong called the "Coca-Cola Tim love Tim fun." Mao died the same year.1976 have a coke and a smileThe United States and the People 's Republic of China to establish diplomatic relations, the same year re - enter the Chinese cola. Hong Kong 's local advertising language was "Coca - Cola laughter.1982 coke is itHong Kong called , is another very popular slogan, especially its widely printed on the Coke derivative products.1986 coca-cola red, white and youIn addition to 1949, five years two years, four to eight or sixyears, jumped the main character of the slogan. Coke Centenary Anniversary launch of as the beginning, as the beginning of its restoration.In the mid-eighties, it was a white mark on the red bottom and was used in the vigorous stage of the bottle. In the same year the Challenger blasted off after seventy-three seconds, leaving the world stunned the audience before the TV.1987 can not beat the feelingChinese Taiwan, known as the "unstoppable feeling", Hong Kong known as the "unstoppable feeling". In terms of Chinese Taiwan is the most popular, but also impressed by a deepest Coke advertising language, when the endorsement of Chinese advertising song is Harlem Yu and Ye Qianwen.1990 can not beat the real thingContinuation of a good feeling, only the to , but the sequel's popularity and popularity is often not the first song, and this law is clearly not only apply to the film. The collapse of the Berlin Wall symbolized democracy as the "real thing" of East Germany.1993 always coca-colaShort and powerful propaganda, creating the most successful slogan in the history of Coke, Chinese Taiwan has become "always Coca-Cola", Hong Kong called "always Coca-Cola." The longevity slogan lasted eight years, across the 92, 96 Olympic Games, nineThe World Cup, as well as the millennium, is the most enduring propaganda since 917. The same year nba Bulls (chicago bull) completed the first three years of tyrants, bull dynasty determined. (1998 for soccer-specific slogan) 20xx coca-cola. EnjoyHong Kong called , for the continued , the most popular verbs consumers. The same year Coca-Cola into North Korea.。
以可口可乐为例 英语中广告语的翻译
由Coca-Cola
所想„
Advertisement
1 推销能力 selling power
2 记忆价值 memory value 3 注意价值attention value 4 可读性readability
About Slogan
1987.You Can't beat the feeling 挡不住的感觉
重点词汇的翻译： beat原意是“击、打”，这里译成了“挡”
词汇
About Slogan
词汇Leabharlann 类比： 广告语中频繁使用一些单音节动词,如be ,make , g et , take , try , go , have , need ,see ,us e ,give ,ask ,beat ,call 等。但是不用buy。 这些词要根据具体情景翻译。 We make it simple. 一切变得很简单。（Honda 汽 车） You name it ,we’ve got it .应有尽有
韵味
Coke adds life 可口可乐， 为生活加乐。
About Slogan
类比：
韵味
Take time to indulge． 尽情享受吧！（雀巢冰 激凌）
Ask for more. 渴望无限！（百事流行鞋）
The taste is great. 味道好极了！（雀巢咖啡）
About Slogan
韵味
Coca-cola Enjoy. 要爽由自己。
翻译的重点不应当是语言的表现形式,而应 当是读者对译文的反应。 ——尤金·奈达
招牌广告英语作文加翻译
招牌广告英语作文加翻译英文，When it comes to the topic of advertising, one particular type of advertising that always catches my attention is the signboard advertisement. Signboard advertisements are everywhere in our daily lives, from the streets to the shopping malls, and they play a crucial role in attracting customers and promoting products or services. 。
One of the most memorable signboard advertisements I have ever seen is the Coca-Cola signboard in Times Square, New York City. The signboard is not only huge in size but also features vibrant colors and dynamic lighting effects. Every time I see it, I can't help but feel a sense of excitement and joy. It's like a beacon of happiness in the midst of the bustling city. This just goes to show the power of signboard advertisements in creating a lasting impression on people.Another example that comes to mind is a localrestaurant in my neighborhood that has a creatively designed signboard. The signboard features mouth-watering images of their signature dishes, along with catchy slogans and vibrant fonts. Whenever I pass by the restaurant, the signboard never fails to make me crave for their delicious food. It's a perfect example of how a well-designed signboard advertisement can effectively stimulate people's appetite and drive them to visit the restaurant.In conclusion, signboard advertisements are a powerful and effective way of grabbing people's attention and influencing their purchasing decisions. Whether it's a giant billboard in a busy city or a small signboard outside a local store, the impact of a well-crafted signboard advertisement should not be underestimated.中文，说到广告，其中一种广告形式总是能吸引我的注意，那就是招牌广告。
英语可口可乐广告标语
Making: Customs Declaration Class one Group four
The Coca-Cola Company exists to （存在） benefit and refresh （提神；提醒） everyone it touches. Founded in 1886, the company is the world’s leading manufacturer, marketer, and distributor（经 销商）of nonalcoholic beverage (饮料) concentrates (v.专心；集中；浓缩 n.浓缩 物)and syrups (糖浆), used to produce nearly 400 beverage brands. The corporate headquarters (公司总部）are in Atlanta, with local operations （经营）in over 200 countries around the world.
Some slogans for Coca-Cola have concentrated on the quality of the product, its refreshing taste, or even its role in entertaining, as in 1948's "Where There's Coke There's Hospitality(n.殷勤好客; 招 待，款待; （气候，环境等的） 宜人，适 宜.)"
Throughout the years, the slogans used in advertising for Coca-Cola have reflected not only the brand, but the times. Slogans provide a simple, direct way to communicate about Coca-Cola.
广告翻译(final)
1．广告的基本知广告的结构
1）广告的功能
• • • • • • 广告主要有5种功能： （1）报道功能 （2）唤起需要的功能 （3）说服功能 （4）促使行动的功能 （5）扶植信用的功能
2）广告的分类
• 几种常见的广告分类方法： • （1）以广告客户是否为赢利组织为标准 • 商业广告和非商业广告 • （2）以广告媒介为标准 • 报纸广告、杂志广告、广播广告、电视 广告等 • （3）以广告对象为标准 • 消费者广告、产业广告和服务业广告等
• • • • • • •
Jell-O 洁乐 Paloma 百乐满 Lactov 乐口福 Bisquit 百事吉 乐凯 Lucky 乔士(衬衫) Choose (shirts) 四通(电脑) Stone (computers)
2．广告翻译的原则
• 广告翻译应遵循以下原则： • 自然准确；简洁生动；易读易记。
II．广告标题与口号的翻译
• 1．句法与修辞特点 • 2．翻译方法
1．句法与修辞特点
• • • • • • 8）Things go better with Coca-Cola.（Coca-Cola的口号） 译文1：饮用可口可乐，万事可乐。 译文2：可口可乐开，好运自然来。 译文3：可口可乐让一切更精彩。 译文4：可口可乐一杯子，好运喜气一辈子。 译文5：可口可乐，生活常乐。
高露洁牙膏广告
• Cleans your breath, cleans your teeth. • 洁齿清气
Calvin Klein 牛仔裤
• Know what comes between me and my Calvins? Nothing!
（BrookShields）
• “我和Calvin亲密 无间” (波姬·小丝)
可口可乐广告词英文版
可口可乐广告词英文版篇一：可口可乐全新广告语公元2017年1月19日，可口可乐首席营销官M ar co sdeQ ui nt o在巴黎宣布2017年可可新的全球广告语：Ta st eth efe el in g(品味感觉)。
这是百年可可有史来第48支广告语，它的前任你一定很熟：Op enH ap pi ne ss(畅爽开怀)。
(这个海报你看出美术的淫荡小心机了吗?)Ta st eth efe el in g单挑O pe nHa pp in es s，两句话w ho优w ho劣不在我们这次讨论之中。
单就中文翻译而言，品味感觉明显比畅爽开怀差了100个百事。
用严复老夫子的信达雅来评判，T as tet hef ee li ng译作品味感觉貌似严丝合缝，为啥总觉得差点啥哩?一信达雅之外，要有腔调T as tet hef ee li ng(品味感觉)，你也咂出不怎么对味，对吧!少了碳酸饮料的畅爽感，没了这个f ee l，让人读着倍儿不爽!也就是缺了广告常说的md as h;m da sh;T ON E，译成上海话腔调比较到位。
To ne(腔调)不对，让产品没法和消费者互相调情。
我们脑补一下有印象的可可广告语：1990：挡不住的感觉2017：畅快挡不住2017：要爽由自己可可在15年前就在讲F ee l了，为啥偏偏这次读起来总觉得：不是我想象中的可乐fe el。
英语食品广告语
英语食品广告语篇一：食品广告翻译1.whenyou’resippingLipton,you’resippingsomethingspecial.(红茶广告) ?饮立顿红茶,品独到风味。
新一代的选择。
?当您在品尝立顿红茶时,即在品味其独特性。
2.Pepsi-colahitsthespot,Twelvefullounces,that’salot,Twiceasmuchforanickeltoo,Pepsi-colaisthedrinkforyou.(百事可乐广告)?百事可乐味道好,足足12盎量不少,五元钞票买24盎,百事可乐供您享。
?百事可乐满足需要,12盎司,就是全部,五元钱买24盎———百事可乐是您的饮料。
3.FreshupwithSeven-up.(七喜)?君饮“七喜”,醒脑提神。
?“七喜”饮料会使您提神醒脑。
4.Goodtothelastdrop.(麦斯威尔咖啡)?芳香犹存。
?滴滴香浓，意犹未尽。
5.obeyyourthirst.（雪碧）?渴了就喝吧！?服从你的渴望。
6.Taketimetoinduige.（雀巢冰激凌）?及时行乐。
?服从你的渴望。
7.Thetasteisgreat.（雀巢咖啡）?舌尖上的艺术。
?味道好极了！8.Thechoiceofanewgeneration.（百事可乐）?年轻人的新时代选择。
?新一代的选择.9.Thingsgobetterwithcoke.（可口可乐）?可口可乐，一往无前。
?可口可乐，万事如意。
10.momsdependonKool-aidlikekidsdependonmoms.（果乐）?宝宝有妈咪，妈咪有果乐。
?妈咪依赖果乐，就像宝宝依赖妈咪一样。
11.You’llgonutsforthenutsyougetinnux.（威克斯坚果）?爱不释口的威克斯坚果。
?威克斯坚果让你爱不释口。
12.amarsadaylet(heip)youwork,restandplay.（马斯巧克力）?马斯巧克力，完整的一天。
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韵味
Coke adds life 可口可乐， 为生活加乐。
About Slogan
类比：
韵味
Take time to indulge． 尽情享受吧！（雀巢冰 激凌）
Ask for more. 渴望无限！（百事流行鞋）
The taste is great. 味道好极了！（雀巢咖啡）
About Slogan
About Slogan
1987.You Can't beat the feeling 挡不住的感觉
重点词汇的翻译： beat原意是“击、打”，这里译成了“挡”
词汇
About Slogan
词汇
类比： 广告语中频繁使用一些单音节动词,如be ,make , g et , take , try , go , have , need ,see ,us e ,give ,ask ,beat ,call 等。但是不用buy。 这些词要根据具体情景翻译。 We make it simple. 一切变得很简单。（Honda 汽 车） You name it ,we’ve got it .应有尽有
由Coca-Cola
所想„
Advertisement
1 推销能力 selling power
2 记忆价值 memory value 3 注意价值attention value 4 可读性readability
About Coca-Cola
英文本身： Coca：可可树叶 子提练的香料 Cola:可可果中取 出的成份 coca与cola首韵 和尾韵都是相 同的，读起来 容易上口
韵味
Coca-cola Enjoy. 要爽由自己。
翻译的重点不应当是语言的表现形式,而应 当是读者对译文的反应。 ——尤金·奈达
Thanks
About Slogan
韵味
Coca cola enjoy 请喝可口可乐 Always Coca-Cola 永远的可口可乐 Coke is it 这是可口可乐
这三句没有翻译出广告词 原本的韵味。
About Slogan
韵味
The Coke Side of Life 生活中的可乐一面
About Slogan
About Coca-Cola
关于中文翻译：
好喝、清爽、 快乐——可口亦 可乐
About Coca-Cola
类比： Coca-Cola 口渴口辣 口渴口腊 可口可乐 Benze 平治 奔驰 Nestle Henri Nestle 小小鸟巢 雀巢 反面例子： KPMG 毕马威会计事务所
About Coca-Cola
一个好的广告名应该承载一 个品牌的内涵，传达品牌 主张和承诺。 好的中文翻译可以增添品牌 色彩。
About Slogan
1980. Have a Coke and a Smile 一杯可乐，一个微笑
句型的翻译：四字对偶句。
句型
About Βιβλιοθήκη logan句型类比： Good to the last drop．滴滴香浓，意犹未尽。 （麦斯威尔咖啡） M&Ms melt in your mouth, not in your hand 只溶在口，不溶在手。(M&M巧克力) Intelligence everywhere.智慧演绎，无处不在。 （摩托罗拉手机） Start Ahead.成功之路，从头开始。（飘柔）