商务英语说课ppt课件
商务英语PPT(1)
CREATING A COMPANY
IMAGE
A company image is an intangible item, but it‟s as important. Istablished company
images car be changed and shaped through planned, consistent marketing strategies;
consider these item when establishing or change our company image.
(1)Make sure our brochures, advertisements, product, packages and business cards
reflect our image.
(2)Combined our sales strategy and tactics with our company image.
(3)We should create a image that will do anything to please its customers, Make
sure our customer service policies are consistent with our desired imagine.
(4)Match the promotional events in which you participate to our image.
(5)Focus our publicity efforts on publications that match our image.
A good company image enhances public recognition and increased popularity will
bec高级精讲班课件
精品教学课件设计 | Excellent teaching plan
BEC高级精讲班第1讲讲义
Vocabulary study --- research
学习重点
1． Course orientation
2． Vocabulary study --- research
3． Describing work roles
4． Report Writing
5． Homework
I. Course Orientation
1. 本课程采用经济科学出版社出版的《新编剑桥商务英语（高级）学生用书》（第二版）。该书的第二版是专门针对BEC商务英语考试大纲做出更改后专门编写的，内容既与考试相关，更与现代商务活动息息相关，对你在商务领域大有帮助。
2. 网上课程共计20讲，其中前16讲针对学生用书的每一个单元展开，后4讲则针对考试内容进行讲解。
3. 那些并没有准备参加考试的同学也不必担心，因为课程还会为大家带来大量原版商务文章，让网上学习更贴近现代生活和工作状态。课程还会穿插介绍英语学习方法，包括单词的科学学习方法、基础语法知识等。如果你想多了解商务知识，这一课程一定非常适合你。
4. 同时，如果你准备参加商务英语证书的考试，那么本课程还会为你的应试打下坚实基础。你将有机会在网上课堂进行专门针对考试的写作、阅读训练、听力练习及口语指导。
5. 本课程还有一大优势，那就是我们会在课后为学生布置一些作业，并会为你进行在线答疑，使你的商务英语学习如影随形 。
Describing work roles
II. Vocabulary Study
名词分为可数名词和不可数名词两大类。
---不可数名词：
中国学生常用又常会出错的是information, advice, furniture, equipment以及feedback.
information [uncountable] 信息
商务英语精读课件Unit1-3,Sports and Business
Unit One Sports and Business A PLAN FOR TEACHING Background Information Language and
culture focus Structures of the texts Exercises Teaching Aim ★ Cognitive Information:
Business in Sports; ★ Language Focus: Have a good command of the key words and phrases,
the useful structures and the corresponding grammar. ★ Communicative skills: Grasp the
expressions of “complimenting”. ★ Lexical Knowledge: Be aware of the meaning of the
suffixes in the Extended Activities (-er, -or, -ant, -ent, -ee, eer). Steps of teaching 1. Revision
2. Led-in questions and answers 3. Background knowledge 4. In-depth study of the texts 5.
Structure analysis Led-in question
How Are Sports and Business Related? Your interest in sports is someone else’s business.
Background knowledge Sport Business Sport business concerns the commercial side
英语流利说商务英语Level4-Unit1-Part1-PPT-Terms讲课讲稿
英语流利说商务英语Level4-Unit1-Part1-PPT-Terms讲课讲稿
英语流利说商务英语L e v e l4-U n i t1-
P a r t1-P P T-T e r m s
精品文档
流利说商务英语Level4 Unit1 Part1 PPT Terms
Slide
A slide is a page in a PowerPoint presentation.
If you have too much text on a slide, your audience can get
bored. So you should keep your slides simple with a few bullet
points and images.
I have made ten slides for my presentation.
Each slide is about one minute long.
He’s still working on the slides for his presentation.
You can simplify your slides by using bullet points and visual
aids.
A layout is the way a slide is designed or arranged.
In a layout, the font, color, and text size should be consistent.
Having a clear layout makes a slide easy to understand.
The layout of his slides was a little flashy.
You can modify slide layouts to better convey information.
商务英语课件文档 A4
1 Lesson One
Skill Training
Business Card
一般公务名片包括：姓名、职务、单位名称、地址、电话等。
1. 姓名：
中国人的姓名的英译应遵循汉语拼音的原则。即姓在前，名在后，按音译。须注意的是无论姓还是名，如果它的第二个音节以元音或以辅音g, n 等开始，有可能与前面的音节发生连读时，可用连词符号―-‖或隔音符号― ’ ‖把它们分开。如：王锡安，可译为：Wang Xi-an, 或Wang Xi’an。姓名的前面可加头衔，如：Prof. ,Dr. 等，女性姓名前面视需要可加上 Miss, Ms., Mrs.等。
2. 职务：
职务的翻译主要靠借助词典，企业里的人员常常使用manager，事业单位负责人，当你没找到更适合的词的时候,可用director,如局长、部长、处长、院长、社长、所长、厂长、经理、董事、导演等。
参考：
Vice-President of Sales 销售副总裁
Senior Customer Manager 高级客户经理
Sales Manager 销售经理
Regional Sales Manager 地区销售经理
Merchandising Manager 采购经理
Sales Assistant 销售助理
Wholesale Buyer 批发采购员
Administration Staff 行政人员
Administrative Assistant 行政助理
Hardware / Software Engineer （计算机）硬件/软件工程师
3. 组织机构名称：
组织机构名称的翻译应遵循两个原则：名从主人的原则和约定俗成的原则。名从主人指如果某单位已有自己的英文名称，我们不能擅自更改,只能尊重它原有名称。约定俗成指的是要符合英语国家的称谓习惯，不能按中文的意义生搬硬套。
11-4BEC中级口语课件3(sample)
精品教学课件设计 | Excellent teaching plan
Review：
Part 1
·Are you working or studying?
I am
a freshman/ sophomore/ junior/ senior, majoring in
management/
medicine/ philosophy/ English in Soochow University.
I am working as teacher in a educational training company.
·What do you like most about your major/job?
Competitive payment/ Attractive benefits/ Career development/ Pleasant working
environment/ Harmonious
interpersonal relation/ Flexible working hour/ Good
reputation/ Training opportunity
·Is the opportunity to work in another country important to you?
broaden one’s horizon/ an eye-opener; improve my English speaking ability
/get to know another culture/ enhance my ability to live independently
Part 2
What is important when…
considering setting up a staff canteen
●employees’ opinions
●cost to the company
9-27商务英语课件
9-27商务英语课件
BUSINESS ENGLISH
Lecturer:Sunyunyan, Songjieyan
1.2 BUSINESS SKILLS: Making contacts
Starting a conversation Vocabulary Listening Job
responsibilities Reading Speaking Life’s all about making
connections Developing a conversation Writing Business
correspondence
VOCABULARY
Job responsibilities
1 Tell your partner about your job. Use these
expressions and choose the correct preposition. ? ? ? ? ? ? ? I
work of/ for/ about… I’m involved in/ of/ for… I’m responsible
for/ of/ about… I deal for/ with/ of… I usually report up/ at/ to…
I’m in charge for/ of/ to… I specialize about/ in/ for…
2 Think of one person you see and speak
to in connection with your work.. at least once a day once
every six months Tell your partner about these two people.
Explain the connection and what they do.
3 Why is making contacts , or ‘networking’,
商务英语初级Unit2课件
-
- . -zj资料- Golden Tips of Global Leaders & CEOs
I’ve always found success by having happiness in my life, and this applies as
much to your personal life as it does to your professional life. If you go to work
everyday and you’re not enjoying it, then you’d better find another career. I
feel tremendously fortunate because for many years—I’ve found happiness in
both.
——Don Carty, American Airline (about happiness)
Unit 2 Letters, faxes and memos
2.1 Communicating in writing
A
The different forms of correspondence shown are
Fax ; airmail（航空） ; first class post（优先投递） ; handwritten letter
typed letter ; internal memo ; postcard（明信片） ; (on the computer screen)
剑桥商务英语BEC中级写作课件(1)
精品教学课件设计 | Excellent teaching plan
BEC中级写作电子讲义
第三讲 商务便函与便条
审题：
Mr Smith, your boss, told you to ask Ms Liu to attend a sales presentation on a new product.
Write a note to Ms Liu:
*saying who wants her to attend the sales presentation;
*informing her when and where the sales presentation will be held
有同学写成Mr Smith told me to ask who wants to attend
有同学写成 Please write a note to Ms Liu asking her to attend a sales presentation.
一定要把题目看清楚，再下笔写。
（一）商务便函
一般公司企业往往都印有按照自己公司风格的商业便函，请看下列例子：
Memo
To：(收信人)
From:（发信人）
Date:（日期）
Subject:（事由）
Message:（正文）
大企业往往拥有许多分支机构，其商务便函信笺就包含较多的内容，如：
Memo
To：(收信人)
Company：(分公司)
Dept：(部门)
Location & Ext：(地址与分机号)
Subject: From:
Company：
Dept
Location & Ext:
Date:
Message:
商务便函一般由以下几个部分组成：
1、Memo： Memo是Memorandum缩写，因此也可以用Memorandum，此外还有Internal
Memorandum和Interoffice Memorandum，其意思都是一样的。
英语商务英语PPT资料)
一、英汉品牌名称的差异分析
由于英汉两种语言及其所处文化的差异,英汉品牌名称主要有两个方面差异：一是取材来源的不同；二是音节数目的不同。
1.英汉品牌名称的取材来源不同
品牌名称的取材来源一般分为普通名词、专用名词、缩略词和杜撰的词汇。英汉商品的品牌名称都使用普通名词，但在专用名词的使用上表现为不同的倾向，即：英语品牌名称倾向于使用人名，较少使用地名，而汉语品牌倾向于使用地名，尤以名胜风景地名居多。目前中国较著名的品牌名称中，取材于人名的虽然有一些，如：“张小泉”（剪刀）、“李宁”（运动服），但所占比例很小。而取材于地名的汉语品牌名称比比皆是。如:“北京”（吉普）、“青岛”（啤酒）、“九华山”（啤酒）等等。相比较而言，英语品牌名称中，取材于人名的，尤其是公司创始人或产品的发明者名字的品牌名称非常多，取材于地名的商标品牌名称较少。如“Goodyear”是为纪念硫化橡胶发明人Charles Goodyear给一种轮胎起的品牌名称。“Boeing”（飞机）取自于该飞机创始人William Edward Boeing的名字。究其根源,由于儒教的影响，中国文化重视个体与周围群体的协调关系，强调群体观念，不提倡个人主义。所以中国人给产品确定品牌名称时,常常自觉或不自觉地选用地名,尤其是自然景观名称，而使用人名的却寥寥无几，使用人名作为品牌名称有标榜自我之嫌。与中国文化观念相反，西方文化侧重于个人主义，强调个人价值的实现。对于英美人来说，使用人名作为品牌名称，突出了个人价值，也更有效地保证商标品牌的独占性，使其不易假冒、模仿。
其次，英语品牌常使用杜撰的词汇，突出语音，如“Kodak”（胶卷）、“Pepsi”（饮料）；汉语品牌从不使用杜撰的词汇，总是利用现有词汇，并注重语义的表达，主要原因在于英语文字是完全依据语音的任意性符号，音素组合的任意程度很大，对语义表达的依赖性很小。而汉语文字的理据性很强，对语义表达的依赖性很强，在词的组合构造中产生对词的语义限制。所以，英美人常常杜撰一些词汇作为品牌名称，不表示任何含义，只求新颖独特，以给消费者留下深刻印象，激发他们的购买欲望。