大学英语修辞学课件2
英语修辞及举例说明【优质PPT】

言语上的反语往往需要配合上下文来理解,它不尽然表达 批评或讽刺,有些时候也能表达赞扬和幽默。
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My love is like a red, red rose2
Metaphor 暗喻
对两种具有共同特征的事物或现象进行对比;所不 同的是在形式上,暗喻中本体和喻体之间多通过Be 动词来联系。省掉比喻词。
明喻:Life is like an unexplored river, full of twists and turns, great beauty and dangerous surprises .
提喻的本体与喻体之间的关系是局部—全体,具体—抽象 之间的关系,而换喻的本体与喻体之间的关系更为复杂。
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类比 analogy
将两类本质上不同的事物之间的共同点加以比较,
在形式上很像比喻,也用比喻词。常用来阐释复杂的概念。
类比最常见的句型为 A is to B as C is to D
The friendly gardner had a lot of thyme(time) for the woman.
那位和善的园丁留了许多百里香(与“时间”谐音)给那 个女人。
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矛盾修辞法 oxymoron
用两种不调和、甚至截然相反的特征来形容一项事 物,在矛盾中寻求哲理,以达到修辞效果。它是反 论的一种浓缩形式。
Can enemies become mortal friends ? 敌人能 成为不共戴天的朋友吗?
大学英语修辞学第二章

The book Rhetoric falls in three parts treating respectively (1) the nature of rhetoric, (2) invention, and (3) arrangement and style. two categories of arguments based on the kinds of proof: artistic and inartistic. Inartistic proofs external evidence such as witnesses, contracts, evidence based on torture. Artistic proofs three means of persuasion:
about education: Education is the savior of the world. The teacher should explain principles and provide examples as models; The teacher should guide his students to the acquisition of practical wisdom. Contribution: His trained a large amount of political figures, and statesmen, promoted the practical use of rhetorical arts.
Pathos--emotional appeal The effects of emotional appeal include moral anger, ambition, excitement, fear, happiness, pity, jealousy, etc. Emotional appeal depends on the skillful and witty handling of language.
英语修辞学Ss' handouts2

English Rhetoric Chapter 2Reading 3I am more than angry. I did not give birth to my one and onlyson to have him snatched away from me 18 years later. My child has been loved and cared for and taught right from wrong and will not be fed into any egomaniac’s war machine.Our 18-to 25-year-olds have not brought this world to its present sorry state. Men over the age of 35, down through the centuries, have brought us here, and we women have been in silent accord.Well, this is one woman, one mother, who says No. I did not go through the magnificent agony of childbirth to have that glorious young life snuffed out.Until the presidents, premiers, supreme rulers, politburos, senators and congressmen of the world are ready to physically, as opposed to verbally, lead the world into combat, they can bloody well forget my child.Unite mothers!Don’t throw your sons and daughters away.Sometime, somewhere, women must say No.No. No. No. No. No. Never my child.(Louise M. Saylor, Washington Post, Jan.28, 1980)Reading 4In informal situations, we often overgeneralize from the facts: “She’s never on time”; “Advertising is only a pack of lies.”A little consideration shows us that in reality all-or-none, black-or-white situations are rare; reality is more accurately described in terms of finer shadings and degrees. Most readers are aware of this, and although they will accept and make statements like the above uncritically enough in conversations, they are suspicious of them in writing.Be especially cautious in using terms like “all”, “always”, “everybody”, “nobody”, “never”, “none”, “only”and “most”. Before making such all-inclusive statements, make sure that they are justified. If there are any exceptions to some assertion you make, modify your language to make it more accurate. Don’t say that all young people have such and such a disadvantage: “some” or “many” might be more accurate. Before you say that almost all the schools in that area have very poor educational facilities,ascertain from some reliable source whether more than 80 percent actually do;otherwise you are not really justified in saying it. Keep in mind that the English vocabulary provides you with a wealth of qualifying terms (some, few, often, to name only a few) and choose those that most accurately describe the number, extent, and frequency of the facts you are asserting.Exercise twoⅠ. Identify the reasoning pattern used in each of the following passages.1.There seems to be a general assumption that brilliant people cannotstand routine, and that they need a varied, exciting life in order to dotheir best. It is also assumed that dull people are particularly suited fordull work. We are told that the reason present-day young people protestso loudly against the dullness of factory jobs is that they are bettereducated and brighter than the youth of the past. (Eric Hoffer, “DullWork”)2.The cases of Adolf Beck, of Oscar, of the unhappy Brooklyn bank tellerwho vaguely resembled a forger and spent eight years in Sing Sing[State Prison in New Y ork] only to “emerge”a broken, friendless,useless, “compenstated” man—all these, if the dignity of the individualhas any meaning, had better have been dead before the prison door everopened for them. This is what counsel always says to the jury in thecourse of a murder trial and counsel is right: far better to hang this manthan “give him life.”(Jacques Barzun, “In Favor of Capital Punishment”)Ⅱ. Fill in each blank with an appropriate preposition.Emotional fallacies appeal directly (1)_______ the human frailties(2)_______ the audience: some (3)________their prejudices, some (4)________ their vanity, some (5)________their national pride, others(6)_______their desire to emulate people they admire. Because(7)______this, they exert great persuasive force. These fallacies should beavoided (8)______writing (9)______essentially the same reason that you shun slanting: they deceive your readers. Remember how often you have felt cheated because an advertiser convinced you to buy an expensive, ineffective product (10)______ playing (11)______your desire to be attractive (12)______the opposite sex. Using such tactics(13)_______argument can only have short-range effectiveness; yourcommitment should be to make a lasting impression (14)______your readers.(Michael E. Adelstein and Jean G..Pival: The Writing Commitment, 2nd ed. 1980, pp. 328-329)III. An elementary acquaintance with the general patterns of inference can help writers in two ways.,1.It can make them aware of the premises that underlie an argument.Analyze the following example and provide its major premise:“There is a school ahead. Here we come across a traffic sign onwhich there are school children.”2.It can also help a writer check the validity of his line of reasoning.Examine the following example, point out its fallacy and provide possible remedies:Some elected officials are bribe-takers.Smith is an elected official.Therefore, Smith is a bribe-taker.IV. Identify the fallacies of pathos in each of the following paragraphs as “Ad Hominen”, “Name calling”, or “Bandwagon Appeal”with the help of a dictionary.1.Many advertising slogans urge readers to buy something so that they becomeassociated with the majority of people or with a particular prestigious group: “Beer belongs,”“Camels aren’t for everybody (but then, they don’t try to be),”“John the Pepsi generation,”“The car for the people who think,”“长龙,只为少数派的宣言”.2.When challenged by an opponent to discuss military spending, a politicianaccuses the opponent of alcoholism.3.He (the male) is a half dead, unresponsive lump, incapable of giving orreceiving pleasure or happiness; consequently he is at best an utter bore, an inoffensive blob, since only those capable of absorption in others can be charming.。
英语主要修辞手法PPT课件

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Metonymy (转喻/借代)
e.g. The pen (words) is mightier than the sword (forces/war). Beware of bottle. (谨防喝醉酒) The red eyes walked into the classroom. He has a good ear for music. 他善于欣 赏音乐。 He has a sharp tongue.他言语尖刻。
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Hyperbole: (夸张)
e.g. He almost died laughing. Hamlet: I love Ophelia: forty thousand brothers could not, with all their quantity of love, make up my sum. His eloquence would split rocks. My legs weigh three tons.
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Simile:(明喻)
It is an expressed likeness, which makes a comparison between two unlike elements having at least one quality or characteristic (特性)in common. To make the comparison, words like as, as...as, as if and like are used to transfer the quality we associate with one to the other.
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Synecdoche (提喻)
大学英语修辞学第二章培训课件

Aristotle's Modes of Persuasion
According to Aristotle, persuasion can be achieved through three modes: ethos (credibility), pathos (emotional appeal), and logos (logical reasoning). Each mode plays a vital role in effective communication.
Celebrity Endorsements
Utilizing the credibility and influence of famous personalities to promote products or causes.
Effective Call to Action
Encouraging immediate response or purchase by utilizing strong and compelling language.
Alliteration, assonance, and rhyme schemes that enhance the musicality and impact of the text.
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Narrative Techniques
Foreshadowing, irony, and suspense that engage readers and create memorable experiences.
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Expand Vocabulary
Increase your repertoire of words to effectively convey emotions, ideas, and arguments.
《英语修辞学》第二章

English Rhetoric
Chapter Two Brief History of Western Rhetoric
By Song Pingfeng
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/NewInfor/html/30370.htm • 拉斐尔最著名的壁画是为梵蒂冈宫绘制的《雅典学院》。这幅巨型壁画把古希腊以来
的50多个著名的哲学家和思想家聚于一堂,包括柏拉图、亚里士多德、苏格拉底、 毕达哥拉斯等,以此歌颂人类对智慧和真理的追求,赞美人类的创造力。
• 然而,柏拉图对修辞的看法并非一成不变。海德格尔在1924-1925年讲授 《智者篇》时提出,柏拉图的修辞观念有一个演变的过程,其轨迹可以通过 比较三篇对话勾勒出来(Brogan:3-15)。《高尔吉亚篇》代表了早期柏拉 图全盘否定修辞的态度;海德格尔认为,在《智者篇》中,柏拉图的态度有 了重大变化,转而相信修辞对“不在”(non-being)或者说“存在”之外的 领域的关注应当在哲学中占据一席之地,辩证(dialectic)能够克服修辞的 欺骗倾向,使之为哲学服务;《斐德若篇》(Phaedrus)则是发生这一转变的 关 键 场 所 。 在 这 篇 对 话 中 , 柏 拉 图 着 重 探 讨 了 真 理 ( aletheia ) 与 语 言 (logos)的关系。
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1.4 Some Ancient Greek Rhetoricians and their theory
(1). Corax (科拉克斯)
Corax of Syracuse and his students Tisias(蒂西亚斯,有名的捉刀人,专 门为诉讼者撰写诉状) were the first rhetoricians in history. His theory: the first is a theory of how arguments should be developed from probabilities; the second is their first concept of organization of a message. According to Corax, legal arguments should consist of four parts: introductory, explanation, argumentation and conclusion. (Corax 将法律演说分成四个部分:前言,解释,论辩和结论。)
英语修辞学(Rhetoric).ppt

Division of Rhetoric
Communicative Rhetoric 交际修辞 (Negative Rhetoric 消极修辞) -- To add to people’s knowledge; accurate, plain; Aesthetic Rhetoric 美学修辞 (Positive Rhetoric 积极修辞) -- To get people affected, or moved; vivid, brilliant, colorful.
The three uses of similes:
Descriptive描述型明喻; Illuminative启示型明喻 ; Illustrative说明型明喻;
;
Descriptive 描述型
Her lips were red, her locks 头发were yellow as gold. Pop looked so unhappy, almost like a child who’s lost his piece of candy. The big black flies hit us like bombs.
What is Rhetoric?
Why Do We Learn Rhetoric?
ቤተ መጻሕፍቲ ባይዱ
To understand the author’s intention better. To find out the common ways people know the world and ways people express themselves. To appreciate the beauty, explicit or not, of the language. To learn how to achieve an effective communication.
英语修辞手法PPT课件

Metaphor
• A simile is different from an ordinary, literal comparison.
– Jim looks like his brother Billy. ×
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Metaphor
• It is like a simile, also makes a comparison between two unlike elements, but unlike a simile, this comparison is implied rather than stated.
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Simile
• The world is like a stage. • Jim was as cunning as a fox.
• Words in a dictionary are like objects in a museum; They are interesting but merely on display. When words are used in communication, they come to life and go to work for us.
sense because life does not have any
color.
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• There are syntactic devices, lexical devices, phonetic devices.
• 句法 • 词汇 • 音韵
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Rhetorical Devices
• There are quite a number of rhetorical devices. Each device has its own form and characteristics, and its own way of achieving effect. Sometimes two or more devices can be used together for greater impact.
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The art of speaking or writing effectively The study of principles & rules of
composition formulated by critics of ancient times The study of writing or speaking as a means of communication or persuasion Skill in the effective use of speech A type or mode of language or speech
Connotation: (any of) the feelings or ideas that are suggested by a word, rather than the actual meaning of the word. 隐含意义
e.g. The word “armchair” has connotations of comfort and relaxation.
3. derog speech or writing that sounds
fine and important, but is really insincere or without meaning. (贬)浮夸之词,华丽辞藻
In its broadest sense, rhetoric
concerns both the practice and study of effective communication in literature and in social discourse.
(Davis,Linell, Doing Culture -- Cross-cultural communication in Action,
Beijing, Foreign Language Teaching and Research Press,2001)
Group Discussion: In what context(s) can you possibly find such kind of definitions? Are they special? If so, in what way? Work together to find out the exact meaning in the definitions.
Until well into the 19th century, rhetoric was a fundamental area of academic study and a direct influence on the compositional styles of poets, playwrights, and novelists. Thus, an understanding of rhetoric can enrich our understanding of literary works.
Poetic language (literariness of language)
我是一片云 夜幕下的哈尔滨
Discussion: 1. Do we think metaphorically?
2. What is crucial in creating metaphorical language?
Try this: How to define culture?
Culture is a system of meaning.
Can you be more specific in defining culture?
What might be the demerits of metaphorical language if improperly used?
Metaphor
A comparison made by referring to one thing as another.
No man is an island.
—John Donne
Life is a beach / journey.
Who captains the ship of state?
cooperation in beings that by nature respond to
symbols“
(Kenneth Burke)
"a study of misunderstanding and its remedies"
(I. A. Richards)
Definitions in Longman
Figurative Language
Language which goes beyond what is denotation, and has a suggestive effect on the reader.
A figure of speech (aesthetic qualities of language) is an instance of figurative language.
Practical Aspects of Studying Rhetoric
In addition, as an innately pluralistic form of criticism, rhetorical analysis may serve as a bridge between the study of literature and the study of other forms of discourse: speeches, advertisements, reportage, debates, television news--all manner of texts, images, icons, and symbols.
Culture is like an iceberg. Culture is our software. Culture is like the water a fish swims in. Culture is the story we tell ourselves about ourselves. Culture is the grammar of our behavior.
Definitions by Scholars
“the art of winning the soul by discourse” (Plato)
“the art of persuasion by the available means”
(Aristotle)
“the art of a good person speaking well” (Quintilian)
“that powerful instrument of error and deceit” (Locke)
“that art or talent by which discourse is adapted to its
end”
(George Campbell)
"the use of language as a symbolic means of inducing
Therefore, the skills practiced in the course should be useful not only to students of literature but also to those preparing for careers in law, business, politics, public relations, education, and journalism.
1. The art of speaking or writing in a way that is likely to persuade or influence people. 修辞学
2. The language used, esp. by politicians, in doing this. (尤指政治家使用的)雄辩 言辞,煽动性语言
Construction of meaning through linguistic means
Denotation: the thing that is actually named or described by a word, rather than the feelings or ideas that are suggested by the word. 指示意义,本义