工商管理专业英语1-Introduction课件
工商管理专业英语UNIT1
• Interviewee: I am a graduate of a technical university and have been employed as a technician with Company # for approximately 10 years.
• 从你的简历，我可以看出你在 方面有丰富的经验。我想 知道为什么你认为你适合这份工作。
• Interviewee: Well I’m impressed with what the company has done in the past and I think by hiring me the company’s future can only be brighter. I find that my personal goals and ideas about business operations mesh1 perfectly with this company’s goals and mission statement.
• 在低成本的生产目标与拓宽生产线的营销目标之间由来已 久的冲突是一个管理学问题内在联系的好例子。每个目标 之间都存在冲突。
• 8、The objectives of individual parts must be (compromised) to meet the objectives of the entire firm .
• 甚至在今天, 我们所了解的管理学也都出自 于那些管理人员的自传和论文集。
• 3、According to the text ,the three well-established approaches to management thought are the (classical) approach ,which focuses on the task of managing work and organizations ;the (behavioral) approach ,which focuses on the task of managing people;and the (management science)approach,which focus on the task of production and operations.
《工商英英语Unit》课件
Business English Writing
Summary
Improving Business English Writing Skills
VS
Detailed description
Through practice and practice, improve business English writing skills, including writing business emails, memos, reports, and other documents, master the norms and skills of business writing, and make the writing content clear, accurate, and professional.
Training • Practical Application of Business English • Business English Case Analysis
01
Course Introduction
Course objectives
01
Improve English communication skills in business contexts
Interpretation skills
training
By presenting business English interpretation materials in different scenarios through PPT, such as business meetings, business negotiations, business speeches, etc., students are trained to master interpretation skills, such as accurate understanding, rapid memory, fluent expression, and coping with unexpected situations.
《MBA英语introdu》课件
4 沟通技巧
发展口头和书面沟通能力，提高人际交往能 力和倾听技巧。
商务词汇
1 基本商务术语
学习关键的商务术语，掌握商务交流的基础知识。
2 行业专业词汇
了解特定行业的专业术语，提高在行业中的表达能力。
3 词汇拓展练习
通过词汇练习巩固商务词汇的掌握程度。
演讲技巧
1
演讲准备
学习如何准备有效的演讲，包括主题选
人际交往
发展良好的人际交往 能力，包括建立关系 和解决冲突。
结论
掌握MBA英语对于职业发展至关重要，通过学习英语提高沟通和表达能力。 总结报告和致谢词，结束演讲。
学习撰写有效的商务电子邮件，包括主
报告写作
4
题行、正文和礼貌用语。
了解报告的结构和要素，学会清晰、简 洁地撰写专业报告。
沟通技巧
口头沟通
发展清晰的口头表达 能力，包括语速、语 调和表达思想的方法。
非语言沟通
学习非语言沟通的重 要性，包括肢体语言 和面部表情的理解。
倾听技巧
提高倾听技巧，包括 积极倾听、提问和反 馈。
演讲技巧
2
择、内容结构和演讲稿撰写。
掌握演讲技巧，包括肢体语言、声音控制和舞台表现。 Nhomakorabea3
应对问答
学习应对问答环节的技巧，包括自信回 答问题和处理挑战。
商务写作
1
写作类型
了解不同类型的商务写作，如商务信函、
商务信函
2
电子邮件和报告的写作要点。
掌握商务信函的格式、语言和礼仪，有
效传达商务信息。
3
电子邮件
《MBA英语介绍》PPT课 件
MBA英语介绍PPT课件将为您介绍MBA英语课程的概述，并强调英语在MBA学 习中的重要性。
工商专业英语第一讲
12/29/2013
Report format
• Introduction/purpose • Background info/story • Main reasons/ideas listed/explained/described • Summarize findings • Recommendation/proposals
12/29/2013
More telephone tips
• • • • • • • • • • • • Fax or email ahead important doc. speak clearly and slowly confirm each points communicated don't pretend to understand sound polite and sincere be brief and concise sound efficient and professional always take notes and don't rely on memory smile while talking dont' try to be funny don't interrupt when others are talking send a follow-up confirmation emails
Asking permission • May I....?/Do you mind if....? • Is it all right if I...? Do you think I could...?
12/29/2013
Telephone preparation
Making phone calls • all relevant documents/information ready • computer screen turned to relevant e-doc • pen,paper, scratch pad all set • aim/key points listed down Receiving phone calls • update with the latest projects/developments • be prepared, including necessary stationaries • ask to call back to confirm if not clear with anything
工商管理专业英语1
Ⅰ. Explain the terms.1. Contingency approach2. Differentiation3. Objective4. Management pyramid5. Top managers6. Strategic goals7. Organizational behavior8. Operative goals9. Strategic group10. Threat of new entrantsⅡ. True and false statements.1. The three well-established approaches to management thought are the classical approach, which focus on the task of production and operation; the behavioral approach which focus on the task of managing people; and the management science approach, which focus on the task of managing work and organization.( )2. In solving problems, managers using the systems approach must view the organization as a dynamic whole but must try to anticipate the intended as well as unintended impacts of their decision. ( )3. in other words, the contingency approach seeks to match different situations with different management methods.( )4. It seeks to identify the characteristics of jobs, people, and organization, allowing managers to see the interdependence between the segments of an organization.( )5. Between the two extremes of management practice and management science are many general who have contributed to the study of management. ( )6. In today’s innovative and competitive business environment, companies that strive to envision and define the future often haven’t an advantage over those that simply react to the present. ( )7. In many of today’s leaner company, fewer levers separate manag ers at the top and bottom. ( )8. Communication or exchanging information, is the most important and pervasive interpersonal skill that managers use. ( )9. Management is indeed in every type of organization. ( )10. In order to transform vision to reality, managers must define specific goals and objectives. ( )11. To meet these challenges, managers must possess certain skills that disable them to fulfill specific roles. ( )12. As the company grows, management can refer to the mission statement as a means of evaluating whether proposed actions are in line with the company stated purpose and values. ( )13. A starting point is to write a mission statement that defines how the organization exists and what it seeks to accomplish. ( )14. Technical skills are more important at lower organization levels.( )15. There are organizations that exist with balance sheets, capital assets, financial plans, or formal marketing strategies, but without people.( )16. Organizations are not random collections of people. ( )17. Organizations have many goals and operative goal are general and abstract. ( )18. Sometimes the coordination in organizations is a matter of absolute necessity rather than efficiency. ( )19. Individuals have intellectual and physical limitation which can only be overcome by organized group effort. ( )20. One important, although often implicit, official goal of all organizations is development. ( )21. Members must occasionally engage in innovative activities that go beyond their usual assignments. ( )22. Clearly these (often implicit) people-related operative goals are separate and independent from official goals. ( )23. Organizations are designed to continue achieve their goals even if certain members aren’t replaced. ( )24. One important, although often implicit, official goal of virtually all organizations is survival. ( )25. When there is little product differentiation, competition between present competitors is greater. ( )26. When strong product differentiation exists, the entry is easier. ( )27. Suppliers are especially important when their product is large part of buyer’s value added. ( )28. If buyers earn low profits and product involved is important part of their cost, then the bargaining will be less aggressive. ( )29. Different market segments need different bundles and different product. ( )30. An unattractive industry couldn’t lead the firm into withdrawal strategies or an attempt to form an alliance with competitors. ( )31. There are five interactive competitive forces that collectively determine an industry’s long-term attractiveness: present competitors, potential competitors, the bargaining power of suppliers and buyers, and substitute product. ( )32. New competitors add capacity to the industry and bring with them the need to gain market share, thereby marketing competition more intense. ( )33. Its impact can be significant, particularly when a limited number of suppliers service a number of same industries. ( )34. All four competitive forces just discussed above are affected by the passage of time; therefore, their strength varies as the industry passes from its introductory stage to its growth stage and on to maturity, followed by decline. ( )35. During the maturity period, competition forces are at their strongest, and many competitors are forced to exit the industry. ( )36. Management entails planning, organizing, coordinating, leading, and controlling resource to efficiently reach these goals. ( )37. In addition to setting goals and assuming various roles, managers also employskills that fall into three basic categories: information, technical and conceptual skills. ( )38. Managers around the world use more of a contingency to survive. ( )39. First-line managers set operational objectives, which define the results necessary to achieve both the tactic objectives and the strategic goals. ( )40. The field of organizational behavior is concerned with the influence that only formal grouping has on the individuals. ( )Ⅲ.Translate the following into Chinese.1. Learning about management is important for two reasons. First, our society depends on specialized institutions and organizations to provide the goods and services we desire. These organizations are guided and directed by the decisions of one or more individuals designated as “managers”. Second, individuals not trained as managers often find themselves in managerial positions. Many individuals presently being trained to be teachers, accountants, musicians, salespersons, artists, physicians, or lawyers will one day earn their livings as managers.2. All five competitive forces just discussed above are affected by the passage of time; therefore, their strength varies as the industry passes from its introductory stage to its growth stage and on to maturity, followed by decline. Competitive forces are apt to be weakest during the fast-growth period, thus, there are substantial opportunities for gaining market share. During the shakeout period, competition forces are at their strongest, and many competitors are forced to exit the industry. During the industry maturity, competitions typically slackens, but only if the industry leader holds a strong relative position.3．The grouping that characterizes organizations is of interest to the field of organizational behavior for several reasons. First, much of the work ( both intellectual and physical ) done in organizations is quite literally performed by groups, whether they are short-term task forces or formal work groups shown on an organizational chart. We are therefore interested in predicting and explaining the functioning of these groups and controlling them so that they function effectively. You will recall that the two-person news writing/news reading team was severely disrupted by Russ’s resignation. Secondly, everyone is aware that informal grouping occurs in all organizations. That is, friendships develop and informal alliances are formed to accomplish required work: Such grouping is not prescribed by the organization and not shown on the chart, but it can have an important impact upon goal achievement. Consequently, we are interested in how such groups’ form and what their exact impact is. Finally, the field of organizational behavior is concerned with the influence that both formal and informal grouping has on the individuals who enter organizations with their own particular needs and values.4. In addition to setting goals and assuming various roles, managers also employ skills that fall into three basic categories: interpersonal, technical, and conceptual skills. As managers rise through the hierarchy, they may need to strengthen their abilities in one or more of these skills; fortunately, managerial skills can usually be learned.Ⅳ.Translate the following into English.1．在这种情况下，为了使整个体系达到其目的，折中的做法是必要的。
工商管理专业英语unit
The Learning Methods of Business Administration Professional English
• Immersion in English: Learning Business Administration Professional English requires immersion in the language This can be achieved through extensive reading, writing, speaking, and listening practices in English
• Case Analysis of Business Administration Professional English
Overview of Business
01 Administration Professional English
Definition and characteristics
Definition
Business Administration Professional English is a branch of English that focuses on the language and communication needs of business administrators It emphasizes the use of English in areas such as management, marketing, finance, and operations
The Importance of Business Administration Professional English
工商管理专业英语Unit1-3课件
Management science approach Focuses on the task of production and operations, uses of mathematical and statistic techniques to build models for the solution of production and operations problems.
nonroutine /nɔnru:'ti:n/ analogue ['æ nəlɒg+
Translation 1.当然，富有远见并不是成功的保证。
2.通常，一份任务报告书的目标总是聚焦于该 企业所服务的市场和顾客群。
3.这些管理人员都是能制定计划并引导企业朝 目标前进的战略家。
4.与其他人的沟通、和他们一起高效率地工作、 激励他们、领导他们，这些都是在人际关系 方面所需要的能力。
2.该领域的研究能使作为组织成员的个人更好 地理解自己的、同事的、上司的及下属的组 织行为。
The study of the field should enable you as an organizational member to better understand your own organizational behavior, as well as that of your peers, superiors, and subordinates.
English for Bu
Learning Objectives:
●This course is designed to help the students of Business Administration improve the professional English reading comprehension and the ability to use English for business communication and negotiation. （提高专业 英语阅读理解水平以及运用能力）
工商管理专业英语-PPT文档资料
department stores. It is the world's largest public
corporation by revenue, according to the 2019
Fortune 500.
Supply chain management is moving the right items to the right customer at the right time by the most efficient means. No one does that better than Wal-Mart.
R — Replenishment: lead time, EOP, safety
inventory are vital
elements in this facet and all of those
elements will be considered regularly.
Besides, in the process of replenishment,
some elasticity should be maintained for
replying to the crisis
Internal Strengths Factors · Wal-Mart is a powerful retail brand. It has a reputation for value for money and convenience
The cooperation between Wal-Mart and P&G realized a win-win situation. The principle generated during their cooperation evolved into a criterion on supply chain management, whose
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工商管理专业英语 工商管理专业英语1-Introduction
English Course of Business and Administration
Tel: 138******** E-mail: ****@ Office: ****
✓ 旨在帮助学习、掌握基础的专业英语知识，并提高运用工商管 理英语的表达能力。
基础知识 （文体特点，语法特点，词汇特点，常用符号公式 表达）
阅读翻译，专业词汇
基础概念，基本理论，理论延伸
实际应用，口头表达 工商管理专业英语1-Introduction
工商管理专业英语1-Introduction
工商管理专业英语1-Introduction
• Attendance • Active • Quiz for each unit • Vocabulary accumulation
工商管理专业英语1-Introduction
工商管理专业英语1-Introduction
✓ 测阅读词汇量 ✓ 测听力词汇量
本页面 截屏 发QQ或微信 （署名 班级）
工商管理专业英语1-Introduction
• Attendance • Active • Quiz for each unit • Vocabulary accumulation • Final score
a. Attendence and performance 20% b. Quiz 20% c. Homework 20% d. Final exam 40% 工商管理专业英语1-Introduction
专业英语的学习
➢ 英语基础 ➢ 词汇、语法、修辞和翻译 ➢ 听、说、读、写、译 工商管理专业英语1-Introduction
2. 学习专业英语的重要性
(1)科研信息获取 专业英语阅读能力
当前大部分专业资料都可以通过互联网传播，而这些资料 中90％以上都是英语。
世界上科技情报资料的交流主要使用英语,对于特定专业来 说，绝大部分专业资料和信息都是以英语形式出现。
科技英语（English for Science and Technology）
专业英语（Specialized English)
隶属于科技英语 表达科技概念、理论与事实为主要目的。 遵是守结科合技各英自语专的业语的法英体语系和翻译方法; 特有别很注强重的客专观业事性实，和涉真及理面，更表狭达窄准，确与、专精业练内和容正配式合。更密切。
工商管理专业英语1-Introduction
• Attendance • Active • Quiz for each unit (a notebook)
key terms and notes words and phrases sentence translation oral practice presentation
Back
THANKS
工商管理专业英语1-Introduction
(2)研究成果展示 专业英语写作能力
申报国家奖项 申请专利 发表学术论文：85％以上的科技资料都是以英语形式出版
的
(3)国际交流合作 专业英语表达、听说、应变能力
工商管理专业英语1-Introduction
3. 课程内容
✓ 内容涵盖 管理学、战略管理、人力资源管理、生产与运营管理、 组织行为学、会计学、市场营销学以及经济学等专业主要学科门 类，并注重专业基础理论知识的介绍。
工商管理专业英语1-Introduction
Homework Every Day!
工商管理专业英语1-Introduction
工商管理专业英语1-Introduction
工商管理专业英语uction
Homework Every Day!
English Course of Business and Administration
Specialized English
工商管理专业英语1-Introduction
1. 什么是专业英语？（Specialized English）
?
普通英语（Common English, Ordinary English）