商务英语翻译_---_企业宣传资料的翻译
Passage 3 A fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. 摩托罗拉是世界财富百强企业之一，拥有 全球性的业务和影响力，2005年的销售额 为353亿元。(拆译法__将短语分别拆开译 成句子）
今天，凭借40年的丰富经验以及在世界 五大洲的成功经营，索迪斯联盟已成为世 界上最大的从事餐饮服务及综合后勤管理 的跨国公司之一，名列《财富》杂志全球 500强企业名录。截止到2005年底，索迪 斯联盟全球拥有员工32.4万人，在76个国 家中设立了超过2.4万个分支企业。
Hints: introduction of Motorola/Sodexho Contents（3）: rank /place Sales volumes Numbers of clients/employees 企业宣传资料第二部分的主要内容及作用？
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Hints: introduction of GM Manufacturers Contents（1）: product brands 企业宣传资料第三部分的主要内容及作用？
介绍公司的品牌（含推荐品牌）
加深对企业的了解 推荐新产品
Research and Development Motorola has been a global leader in innovation in telecommunications. In China, Motorola has invested US $600 million in R&D, Building 17 R&D centers and labs in Beijing, Tianjin, Shanghai, Nanjing, Chengdu and Hangzhou. The number of R&D staff is about 3000 now. Motorola China R&D Institute has now become one of the world-class R&D base at Motorola. It has also evolved the largest R&D institute global companies have ever set up in China.
百得是业内的领先者，全球化的品牌包括： Black & Decker, Dewalt, Kwikset, Delta, Porter Cable & Price Pfister
Our products and services are marketed in more than 100 countries, and we have manufacturing operations in eleven countries, including three in china.
Touching Lives, Improving Life – P&G in ቤተ መጻሕፍቲ ባይዱreater China 亲近生活，美化生活－宝洁公司在中国 The Miracles of Science-DU PONT 创造科学奇迹－杜邦 P&G, High Quality Products 宝洁公司,优质产品 Just do it-Jordan 尽管去做－乔丹
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Hints: introduction of Unilever Contents（5）: Sponsored hope schools Helping poor students Set up scholarship Launched “Zhonghua” teeth protection campaign launched a tree-planting campaign 企业宣传资料第五部分的主要内容及作用？ 企业公益活动记录 以社会公益活动开展促销活动，在社会公众心目 中树立社会责任感、不忘回报社会的形象，提高 美誉感和知名度。
In china, Unilever sponsored 9 hope schools and launched the “Unilever Hope Star" project in universities, helping 200 poor students for the 4-year college tuition. We also set up scholarship in Fudan University to reward students with excellent performance. Since 1996, we launched “Zhonghua” teeth protection campaigns across the whole country. In 2000, we launched a tree-planting campaign in more than 10 provinces in China to increase people’s awareness of environmental protection.
宝洁公司始创于1837年，是世界上最大 的日用消费品公司之一
Short Passage 2
Founded in 1966 by Mr. Pierre Bellon, Sodexho made an initial public offering of shares on the Paris Bourse in 1983 and on new York Stock Exchange in 2000 and set up its global headquarter in Paris, France. 索迪斯集团由皮埃尔· 白龙先生创建于1966 年，1983年在巴黎证券所上市，2000年于 纽约上市，总部在法国巴黎。
目前，在世界上100多个国家里，百得提供 专业化的销售及市场服务。在世界上11个 国家设有专业化的生产商，包括在中国的3 个生产商。
Throughout our businesses, we have established a reputation for product innovation, quality, design and value.
企业宣传资料的翻译
企业宣传资料的性质与功能 DO YOU KNOW?
企业宣传资料的语言 与结构特征
□客观准确、翔实生动 see □条理清晰，层次分明 see □流畅简洁，富于美感 see
Short Passage 1
Founded in 1837, Procter & Gamble is one of the largest consumer products companies in the world.
Hints: introduction of Motorola Co. Contents（4）: innovation investment R&D centers and labs R&D staffs 企业宣传资料第四部分的主要内容及作用？ 企业产品研发与创新相关信息 凸显企业发展动力和前景、强大实力；树立开 拓进取、生机勃勃的企业形象
Black & Decker Black & Decker is a global marketer and manufacturer of quality power tools, hardware, household appliances, plumbing and building products used in and around homes and for commercial applications. 百得公司是世界上在电动工具、金属配件、 家用小电器、管道设备及建筑用产品方面 最大的市场占有者及生产商之一。百得所 生产的产品广泛运用于家用及商业领域。
介绍公司的排名、销售业绩、客户员工数量 证明实力 建立客户信心
With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brand: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall.
Hints: introduction of P&G/DU PONT Contents（1）: Slogan 企业宣传资料第六部分的主要内容及作用？ 企业标语和口号（特点：简洁、朗朗上口、 亲切励志） 对企业形象和产品形象的补充，留下深刻 印象
◇顺译法 ◇结构调整法 ◇分句法
◇编译法
Practice
Today, with more than 40 years rich experience and successful operations on the five continents, Sodexho has grown to the largest multinational cooperation in catering and facility management field around the world. As a global Fortune 500 company with more than 324,000 employees, Sodexho has established more than 24,000 contract operations in 76 countries by the end of 2005.
商务英语：常用产品广告语中英翻译(1)
商务英语：常用产品广告语中英翻译(1)Our products are sold in Britain, America, Japan, Italy and South East Asia and well a reciatedby their purchasers.2.畅销全球 selling well all over the world3.典雅大方 elegant and graceful4.定型耐久 durable modeling5.方便顾客 making things convenient for customer6.方便群众 making things convenient for the people ; to suit the people's convenience7.方便商品 convenience good8.方便生活 bringing more convenience to the people in their daily life ; providing amenities for the people ; making life easier for the populatio9.各式俱全 wide selectio large a ortment10.顾客第一 Customers first11.顾客是我们的上帝 We take customers as our Gods.12.规格齐全 a complete range of ecificatio complete in ecificatio13.花样繁多 a wide selection of colours and desig14.货色齐全 goods of every description are available.15.客商第一，信誉第一 clients first, reputation first16.款式多样 a great variety of model17.款式活泼端庄 vivid and great in style18.款式齐全 various style19.款式新颖 attractive desig fashionable(in) style ; novel (in) desig up-to-date styling20.款式新颖众多 diversified latest desig21.美观大方 elegant a earance22.美观耐用 attractive and durable23.品质优良，疗效显著，誉满全球，欢迎选购 excellent quality, evident effect, good reputation over the world, orders are wel come.24.品种多样 numerous in variety25.品种繁多 great varietie。
第14单元 商务信函类语篇的翻译
二、Classification of business letters
通常会有以下两种分类方式：
（一）以信息功能为主
1. 建立业务关系函（cooperation intention） 介绍己方如何获得对方公司的信息，并表达与对方建立业务的愿
望。语言言简意赅、情真意切、礼貌得体，以留下深刻印象，为合 作打好基础。 2. 产品推销函（promotion）
第十四单元 商务信函语篇的翻译
（Translation of Business Letters）
一、Definition of business letters
商务信函（business letters）是商务活 动中书面交流信息的主要手段之一，是商业 贸易往来所使用的通信形式。是企业对外公 共宣传关系中重要的手段，对于树立良好的 公司形象有着极为重要的意义。
三
遵循“忠实、通 注意信函结构 顺”的翻译标准 化程式化的翻
译
运用套译的 翻译方法
四
商业信函翻 译实例分析
（一）遵循“忠实、通顺”的翻译标准
首先，应当准确、忠实地再现原文信函的思想内容及风格 特征。准确达意、简洁明了是英文商务信函的基本特征，因此， 合格的译文也理应具备这些特征。例如：“offer”我们可以翻译 Se为c 1“提供、建议”，但在特定的书信中，“offer”则只能翻译为 “要约（要约是当事人一方向对方发出的希望与对方订立合同 Se的c 2意思表示。发出要约的一方称要约人，接收要约的一方称受 要约人）、发盘（交易的一方为了销售或购买一批商品，向对
Sec 4
方提出有关的交易条件，并表示愿按这些条件达成一笔交易， Se这c 6种意思表示的行为称作发盘）”，相应的“offferer、offeree”
商务翻译备考资料
第一单元关于商务英语Security 证券Interest 利息Accept 承兑Distribute 经销商Balance 余额Operator 经营者Royalty 使用费In kind 以货代款Trade in 以旧物折旧换物Draw 开立Consideration 报酬金Bill 汇票Acceptance 承兑Draft 汇票Document 凭证Negotiate 议付Collect 兑付Confirmed 保兑的Honour 兑付Principal 委托人Quotations 报价Offer 发盘Commission 佣金1.Concern lingers that the banks could experience a shortfall in capital in thefuture.银行在将来有可能会遭受资本赤字，这种担心一直挥之不去。
2.Thank you for your promptness in sending us the credit information werequested. We are glad to report that all of your credit references spoke favorably of you as a businessman.感谢您及时给我们寄来我方所要求的信用调查资料。
我们很高兴的告诉您，您所有的信用参考资料均有力的说明您是一名商人。
第二单元关于商务英语的翻译Divulge 泄露（机密等）Credit information 信用调查资料Credit references 信用参考资料Financial standing 财政状况Bolster 支撑Capital injection 资本注入Capital expansion pattern 资本扩张形式Life insurer 寿险公司Financial institutions 金融机构W orld Economic Forum 世界经济论坛Make full allowance for 充分考虑到Pursuant to 依据Serial number 序列号In touch with 联系Stipulate 规定An integral part 组成部分Shipment 装运A named vessel 记名货船Loading on board 装船The bill of lading 提货单The date of issuance 签发日期Deem 视为这一次听写的句子是第三单元的例句：Assuming the laboratory tests go well, and you can quota us a competitive price, we’d certainly be able to place more substantial orders on a regular basis.若实验检测合格，且你们给我们的报价具有竞争力，我们一定会定期大量订货。
商务英语：常用产品广告语中英翻译(1)
商务英语：常用产品广告语中英翻译(1)1.产品远销英国、美国、日本、意大利和东南亚，深受消费者欢迎和好评Our products are sold in Britain, America, Japan, Italy and South East Asia and wella reciatedby their purchasers.2.畅销全球 selling well all over the world3.典雅大方 elegant and graceful4.定型耐久 durable modeling5.方便顾客 making things convenient for customer6.方便群众 making things convenient for the people; to suit the people's convenience7.方便商品 convenience good8.方便生活 bringing more convenience to the people in their daily life; providing amenities for the people; making life easier for the populatio9.各式俱全 wide selectio large a ortment10.顾客第一 Customers first11.顾客是我们的上帝 We take customers as our Gods.12.规格齐全 a complete range of ecificatio complete in ecificatio13.花样繁多 a wide selection of colours and desig14.货色齐全 goods of every description are available.15.客商第一，信誉第一 clients first, reputation first16.款式多样 a great variety of model17.款式活泼端庄 vivid and great in style18.款式齐全 various style19.款式新颖 attractive desig fashionable(in) style; novel (in) desig up-to-date styling20.款式新颖众多 diversified latest desig21.美观大方 elegant a earance22.美观耐用 attractive and durable23.品质优良，疗效显著，誉满全球，欢迎选购 excellent quality, evident effect, good reputation over the world, orders are wel come.24.品种多样 numerous in variety25.品种繁多 great varietie【。
商务英语900句中英文翻译
商务英语口语900句Pａｒｔ１1、Ｗe＇d lｉｋe to ｅxpress our ｄesirｅto establisｈbusiｎesｓrelationｓhｉｐwiｔh you on ｔheｂasｉｓｏf quaｌｉty，mutual beｎefｉt ａnd exｃhaｎge oｆneedｅd goods、我们希望在保证质量、互惠互利以及交易彼此需要得货物得基础上与您们建立业务关系。
２、Iｎorｄer to eｘtenｄｏuｒexport busｉnｅss tｏyｏｕr couｎtry we wisｈto entｅr inｔo direct buｓｉｎess relａtioｎs ｗiｔh ｙoｕ、为了扩大我们在贵国得出口业务，我们希望与您们建立直接贸易关系。
3、Our hope iｓto ｅstａｂlisｈｍuｔuallｙbｅnｅficｉａl ｔｒａｄing relatｉonｓbeｔween us、希望在我们之间能够建立互惠互利得贸易关系。
4、We looｋｆoｒｗａrｄｔo further extensions ｏf pleasanｔbｕｓiness relａtiｏns、我们期待进一步保持愉快得业务关系。
5、Iｔ’ｓour hoｐe tｏｃontiｎue wiｔh conｓｉderable businesｓdｅalingｗith yｏｕ、我们得希望就是与您们保持可观得生意往来。
６、Ｗｅｌooｋforwaｒd tｏreceｉvinｇyouｒｑuotaｔｉon ｖeｒｙｓｏoｎ、我们期待尽快收到您们得报价单。
7、I hoｐeｙou sｅe ｆrom the rｅduction that ｗe ａrｅreally ｄoing our utｍｏst、我希望您能够瞧到我们事实上已经作出了最大程度得让价.8、We hopｅtｏdiscｕss ｂusinｅｓｓwith yｏu at ｙour earliesｔconveｎｉence、我们希望在您方便得时候与您洽谈业务.9、We wｉｓh to express ouｒｄｅsire to ｔｒade withｙou in leａｔher shｏes、我们非常希望与您进行皮鞋得买卖生意。
商务英语产品介绍范文带翻译(实用16篇)
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文档下载后可定制修改，请根据实际需要进行调整和使用，谢谢!并且，本店铺为大家提供各种类型的经典范文，如工作总结、工作计划、合同协议、条据文书、策划方案、句子大全、作文大全、诗词歌赋、教案资料、其他范文等等，想了解不同范文格式和写法，敬请关注!Download tips: This document is carefully compiled by this editor. I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!Moreover, our store provides various types of classic sample essays for everyone, such as work summaries, work plans, contract agreements, doctrinal documents, planning plans, complete sentences, complete compositions, poems, songs, teaching materials, and other sample essays. If you want to learn about different sample formats and writing methods, please stay tuned!商务英语产品介绍范文带翻译(实用16篇) 商务英语产品介绍范文带翻译第1篇Please look at the brilliantly attracting mobile phone in front of you.This is the latest product of the NOKIA.I’m sure that you are absolutely amused by its perfect appearance， such as the silver-white metal shell， properly colored keyboard，the crystal screen， etc.Of course， it’s not persuasive to just judge it from the outside.There’s no need to mention the ordinary functions as a mobile，so let me show you the unique and significant functions belonging to it.First， it has the google authorized GPS software， which can bring you a quite clear way when you step out in the open air.Second， the mobile phone can connect to the newly developed 3G net.This can provide you with a series of services such as watching videos， listening to music，delivering pictures and so on.At last， the most essential，it’s not eXpensive in comparison with its fellow products.So if you are considering to buy a new mobile phone and wondering which one to choose， I think this kind is an eXcellent choice.商务英语产品介绍范文带翻译第2篇Computers: Are They Easier to Use ?Here’s my simple test for a product of today’s technology:I go to the bookstore and check the shelves for remedial more books there are， the more my suspicions are computers and computer programs are getting easier to use，why are so many companies still making a nice living publishing books on how to use them?Computers manipulate information，but information is ’s nothing to see or programmer decides what you see on the don’t have knobs like old don’t have buttons， not real buttons.Instead，more and more programs display pictures of buttons，moving even further into abstraction and like computers， but I hope they will disappear，that they will seem as stranger to our descendants as the technologies of our grandparents appear to ’s computers are indeed getting easier to us，but look where they started:so difficult that almost any improvement was have the power to allow people within a company，across a nation or even around the world to work together.But this power will be wasted if tomorrow’s computers aren’t designed around the needs and capabilities of the human beings who must use them —a people-centered philosophy， in other means retooling computers to cope with human strengths，observing， communicating and innovating instead of asking people to conform to the unnatural behavior computers just leads to error.Many of today’s machines try to do too a complicated work processor attempts to double as a desktop pulsing program or a kitchen appliance come with half a dozen attachments，the product is bound to be awkward and burdensome.My favorite eXample of a technological product on just the right scale is an electronic can be made smaller，lighter and far easier to use than a print version，not only giving meanings but even pronouncing the ’s electronic dictionaries，with their tiny keys and barely legible displays，are primitive but they are on the right track.商务英语产品介绍范文带翻译第3篇Now ，we have great pleasure in troducing you our company.our company is found before several decade and producting all kinds of digital products.Have made a market research，we find that these things make our lives easier.The digital products like the computer and the cell phone have completely made a great impact on our life.These products have both led to much greater efficiency in many aspects of our daily lives and produced many economic benefits as well.The digital age has contributed to many labor saving technologiesat the same time as improving the quality standards of production..Because our company wants to eXtend ，so we need to hire someone to our company.If you want to be emploeed，just give your recommend letter to our company.I am looking forward to hearing from you soon.商务英语产品介绍范文带翻译第4篇商务英语：如何向客户推销产品Jennifer要带加拿大客户Bob Mckenzie先生和Andrea Lloyd 小姐参观公司的新产品，他当然要借此机会大力推销这项新开发成功的商品。
商务英语翻译课件
重要性：商务 英语翻译是商 务活动中不可 或缺的一部分， 它直接影响到 商务活动的顺 利进行和效果。
准确性：商务 英语翻译需要 准确传达原文 的意思和意图， 避免因翻译不 准确导致的误
解和损失。
快速性：商务 英语翻译需要 快速完成，以 便商务活动能 够顺利进行， 避免因翻译速 度慢导致的延
误和损失。
跨文化沟通：了解不同文化 背景，确保翻译的跨文化沟 通能力。
临场应变：在口译过程中 遇到突发情况时，能够迅 速调整策略，确保翻译的 顺利进行。
商务英语口译中的听解技巧与实践
听解技巧：注意关键词、短语和句子结构，理解上下文 实践方法：通过模拟口译场景，提高听解能力 听解难点：口音、语速、背景噪音等 解决策略：通过反复练习，提高听解速度和准确性
文化差异：注意中西方文化的差异， 避免翻译中的误解和误译
翻译技巧：使用适当的翻译技巧，如 直译、意译、增译、减译等
语言风格：保持原文的语言风格和语 气，使译文更加自然流畅
专业词汇：掌握商务英语中的专业词汇 和术语
校对与修改：翻译完成后，进行校对 和修改，确保译文的准确性和流畅性
商务英语语篇的逻辑关系与连贯性
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商务英语翻译课件
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汇报人：PPT
目录
单击添加目录项标题
01
商务英语翻译概述
02
商务英语词汇翻译
03
商务英语句子的翻译
04
商务英语语篇的翻译
05
商务英语口译技巧与实践
06
01
添加章节标题
01
商务英语翻译概述
商务英语翻译的定义与重要性
定义：商务英 语翻译是指在 商务活动中， 将一种语言的 商务信息准确、 快速地翻译成 另一种语言的
第三讲--商务翻译词法
精选可编辑ppt
15
（五）根据词的形式来确定词义
1. There is a definite link between smoking and heart disease and lung cancer, but this doesn’t make you too uncomfortable because you are in good company.
低收入工人
3. The simplest way to succeed in business is to buy low and sell high.
生意成功最简单的途径就是贱买贵卖。
4. The value of the pound has fallen to a new low against the dollar.
Cloud在现代英语里可以表示“使人产生未曾想到的伤心或不愉快”。 故本句如此引申。
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（二）词义的具体化
词义的具体化——把原义抽象笼统的词语，根据 译语的表达习惯，引申为意义明确具体的词语。
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（二）词义的具体化
1. Now that the merger of “dot and com” has created so many young millionaires, there’s a new topic: venture capital.
可能影响投资开支的因素并不止这些。 （ do not stop here 由 “ 不 停 留 在 这 里 ” 转 化 为 “ 并 不 止 这 些”。 ）
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3. Our products, if maintained properly and regularly, can at least see twenty years’ service.
12种商务英语写作范文(及范文翻译)
第一种、介绍信 Letters of Introduction实例之一：Dear Mr。
/ Ms.，This is to introduce Mr. Frank Jones, our new marketing specialist who will be in London from April 5 to mid April on business. We shall appreciate any help you can give Mr。
Jones and will always be happy to reciprocate. Yours faithfully尊敬的先生/小姐，现向您推荐我们的市场专家弗兰克·琼斯先生。
他将因公务在四月15日到四月中旬期间停留伦敦. 我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报。
您诚挚的实例之二：Dear Mr. / Ms,We are pleased to introduce Mr。
Wang You, our import manager of Textiles Department. Mr。
Wang is spending three weeks in your city to develop our business with chief manufactures an d to make purchases of decorative fabrics for the coming seas on. We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he m ay need.Yours faithfully尊敬的先生/小姐，周，他要与主要的生产厂家拓展商务并为下一季度采购装饰织品. 如能介绍他给可靠的生产厂家，向他提供所需的任何帮助或建议，我们将不胜感谢。
商务英语翻译 chapter 7 & 8
2. Syntactic features 1) simple sentences KISS principle :Keep it short and sweet. e.g. Coca-cola is it. (还是可口可乐好) A diamond lasts forever. (diamond ring) 2）elliptical sentences （space and cost ） e.g. It is a moment you planned for. Reached for. Struggled for. A long-awaited moment of success. Omega, for this and all your significant moments. (Omega watch) 3) parallel structures E.g. Designed with a computer. Silenced by a laser built by a robot. (Volvo automobile ) 3. Rhetorical features 1) Figure of speech a) Simile E.g. Some people are as reliable as sunrise…Theses are Amway people. Cool as a mountain stream… Cool as fresh Consulate. (Consulate is a kind of American cigarettes.) b) Metaphor E.g. High efficiency. Our big bird can be fed even at night. (French Air Cargo Carriers ) We’re rolling out the red carpet for Asia’s elite travelers. (Dragonaire Airlines ) 2）pun （the artistic use of homonyms and homophones） a）Homophonic pun E.g. OIC (OIC glasses ) More sun and air for your son and your heir. (seaside bathing spot) b) Homographic pun E.g. Try our sweet corn. You’ll smile from ear to ear. Money doesn’t grow on trees. But it blossoms at our branches. (British Lloyd Bank) III. Linguistic features of business ads 3) parody （this word came from Greek word ‘paroidia’ which means satirical poem） a） words E.g. My goodness! My Guinness! (爱尔兰最畅销啤酒—健力士 Guinness) b）idioms or proverbs Like son, like father. Like daughter, like mother. (talcum powder 爽身粉) c）maxims or aphorisms Not all cars are created equal. (mitsubishi) d) passage Pepsi cola hits the spot; twelve full ounces, that’s a lot. Twice as much for a nickel, too; Pepsi Cola is the drink for you. (adapted from a British folk music) 4) Rhyming (including alliteration and rhyme Hi-Fi, Hi-fun, Hi-fashion, only from Sony. (Sony products) Be specific---Go Union Pacific.) 5） Personification Oscar de La Renta knows what makes a woman beautiful. (Oscar Cosmetics) 6) Exaggeration